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SR 12-12-2023 16B City Council Report City Council Meeting: December 12, 2023 Agenda Item: 16.B 1 of 1 To: Mayor and City Council From: Denise Anderson Warren, City Clerk, Records and Election Services Department Subject: Request of Councilmember Brock, Mayor Pro Tem Negrete and Councilmember de la Torre that the City Manager extend the amount of free parking offered by the City at its Downtown parking garages from 90 minutes to 3 hours from December 22 through December 24 to spur last minute holiday shopping as a gift to our residents and visitors. Prepared By: Denise Anderson Warren, City Clerk Approved Forwarded to Council Attachments: A. Written Comments 16.B Packet Pg. 566 1 Xavier Mota From:Dr Michael Cahn <velocipedus@gmail.com> Sent:Sunday, December 10, 2023 10:37 PM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre; Donald Shoup Subject:Item 16B (12/12/2023) EXTERNAL  Dear Council Members,  Please do not approve item 16B! Within a few miles of Santa Monica resides Donald Shoup (copied), professor of  parking, and author of the bestseller "The High Cost of Free Parking" He has inspired an international movement that for  the very first time acknowledges the cost of free parking, and the need to price parking dynamically. He has done this  not as a car hater, but as an economist, as a mathematician. He has found that free parking is a poisonous drug that  provides perverse incentives and does so at the expense of the community: Both the impacts of additional cars lured  into the city, the environmental impacts, but also the lost income from such a program are not what we need in the  week when COP28 concludes in Dubai. It would indeed be a very unwelcome gift to us residents to entice more cars into  our community during the holidays.   Instead, I would ask you to design a program for the holidays that waives all fees for transit and bus riders.   Thank you  Dr Michael Cahn  507 Washington Ave  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 567 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Auguste Miller <augustemiller@gmail.com> Sent:Monday, December 11, 2023 1:03 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:No to Item 16B EXTERNAL    Dear Santa Monica City Council,  Hope this finds you well     I am writing in opposition to item 16B     We do not need to incentivize more people to drive downtown for the holidays!   We already tried this and lost valuable revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking; there is no lack  of people driving here, as proven by the 64% of our GHG emissions caused by motor vehicles. Offering more incentives  for driving than we already do would be a waste of valuable resources.     If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit.   Better options are available; let’s promote those over driving!    Thank you    Auguste Miller  37 Park Ave     Sent from my iPhone  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 568 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Jacob Wasserman <jacoblwasserman@gmail.com> Sent:Monday, December 11, 2023 9:04 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:Oppose Item 16B EXTERNAL    Dear Santa Monica City Council, As a car-owner, walker, biker, parent, and Santa Monica resident, I am writing in opposition to Item 16B.  We do not need to incentivize more people to drive downtown for the holidays. We already tried this and lost valuable revenue in the process, while failing to fulfill any of the intended outcomes. Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking. There is no lack of people driving here, as proven by the 64% of our greenhouse gas emissions caused by motor vehicles. Offering more incentives for driving than we already do would be a waste of valuable resources. Evidence instead shows that business income increases through promoting safe bicycle use and sidewalk activation. If our goal is to encourage people to come here, let's encourage them to do so in a more efficient and sustainable way, whether by using the E Line, Big Blue Bus, micromobility, bike share, or Circuit. Better options are available; let's promote those over driving! Thank you, Jacob Wasserman 11th Street and Washington Avenue  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 569 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:B K <gospurs2018@gmail.com> Sent:Monday, December 11, 2023 9:28 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    I am wriƟng in opposiƟon to item 16B.    We do not need to incenƟvize more people to drive downtown for the holidays. We  already tried this and lost valuable  revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking; there is no lack  of people driving here, as proven by the 64% of our GHG emissions caused by motor vehicles. Offering more incenƟves  for driving than we already do would be a waste of valuable resources.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. BeƩer opƟons are available;  let’s promote those over driving!    Thank you,  Billy kang    Sent from my iPhone  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 570 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Sam Shapiro-Kline <sshapirokline@gmail.com> Sent:Monday, December 11, 2023 9:58 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    I am writing in opposition to item 16B.    We do not need to incentivize more people to drive downtown for the holidays. We already tried this and lost valuable  revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking; there is no lack  of people driving here, as proven by the 64% of our GHG emissions caused by motor vehicles. Offering more incentives  for driving than we already do would be a waste of valuable resources.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. Better options are available;  let’s promote those over driving!    Thank you    Sam Shapiro‐Kline   90403     ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 571 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Caro Vilain <carovilain@icloud.com> Sent:Monday, December 11, 2023 10:36 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear council,    I strongly oppose item 16B.    We’ve tried similar things here before, and all it did was cost the city $128k, without showing any real positive impact.    You can find all the details below:  https://www.smarking.com/post/the‐significant‐cost‐of‐free‐parking‐learnings‐from‐the‐city‐of‐santa‐monica      If our goal is to incentivize people to come to Santa Monica for their holiday shopping by gifting them something, offer  free Tap cards for stores to give away to customers, promote the Bike Center’s bike valet and offer free hours of that,  create a campaign that encourages people to the the Big Blue Bus for their holiday shopping, remind people that they  can rent a cargo bike from the Bike Center if they have to carry bulky items. This would be a much more appropriate use  of our funds, which doesn’t involve incentivizing the most unsafe, unsustainable, loud, frustrating way you could  possible use to get downtown, also known as a motor vehicle.    Most of the purchases made downtown can easily be carried on transit or on a cargo or even regular bike. If someone is  buying more than they could carry, the cost of parking won’t affect their choices.    In addition, parking in Santa Monica is already heavily subsidized. It also affects the lives of residents by encouraging  more motor vehicles to travel through our streets, rather than have visitors come via public transit or micro mobility. I  hope you understand at least some of the negative impacts this has.    If you’d like to learn more about the true cost of free parking, I highly recommend looking into some of the work of  UCLA professor Donald Shoup.    https://www.shoupdogg.com/parking‐links/      I hope you take the time to inform yourself about the absurdity of free parking in a place like downtown Santa Monica,  and strongly oppose this item.    Caro Vilain  90404      ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 572 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Jonathan Serra <jonathanserra23@icloud.com> Sent:Monday, December 11, 2023 11:08 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    I am wriƟng in opposiƟon to item 16B.    We do not need to incenƟvize more people to drive to downtown for the holidays. There is enough personal vehicle  traffic congesƟon.    On any given day, downtown has gets gridlock caused by cars looking for parking. there are too many people driving  here, as proven by the 64% of our GHG emissions caused by personal motor vehicles. Many of those cars have one  maybe 2 people.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. BeƩer opƟons already exist;  let’s promote public transportaƟon over driving!    Thank you    [Jonathan Serra ]  [BLOCK EX. 500 22ND ST]      Sent from my iPhone  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 573 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Carter Rubin <carter.rubin@gmail.com> Sent:Monday, December 11, 2023 11:24 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    I am writing in opposition to item 16B.    We do not need to incentivize more people to drive downtown for the holidays. We already tried this and lost valuable  revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking; there is no lack  of people driving here, as proven by the 64% of our GHG emissions caused by motor vehicles. Offering more incentives  for driving than we already do would be a waste of valuable resources.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. Better options are available;  let’s promote those over driving!    Thank you    Carter Rubin  Euclid Street, Pico Neighborhood  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 574 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Vincent La Rocca <vincentlarocca1@gmail.com> Sent:Monday, December 11, 2023 11:52 AM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    I am writing in opposition to item 16B.    We do not need to incentivize more people to drive downtown for the holidays. We already tried this and lost valuable  revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking for parking; there is no lack  of people driving here, as proven by the 64% of our GHG emissions caused by motor vehicles. Offering more incentives  for driving than we already do would be a waste of valuable resources.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. Better options are available;  let’s promote those over driving!    Thank you  Vincent La Rocca     ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 575 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Dena Greenwalt <denagreenwalt@gmail.com> Sent:Monday, December 11, 2023 12:21 PM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL      Hey Santa Monica City Council,    I hope this finds you well.    I'm reaching out to share my concerns about item 16B on the agenda.    The idea of incentivizing more downtown driving during the holidays doesn't sit well with me. In the past, we tried this  approach and unfortunately saw a loss in revenue without achieving any desired results.    Anyone who's been downtown on weekends knows the chaos caused by cars hunting for parking spots. With 64% of our  GHG emissions coming from motor vehicles, it's evident that we don't lack traffic. Investing more in driving incentives  seems counterproductive and wasteful.    Rather than doubling down on driving, why not focus on promoting more efficient and sustainable alternatives?  Whether it's through the E Line, the Big Blue Bus, micro‐mobility options, bike shares, or the Circuit, there are better,  greener ways to encourage people to visit.    Thanks for considering my perspective on this.    Best regards,    Dena   ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 576 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Diego Martinez <diegogdcbuilders@gmail.com> Sent:Monday, December 11, 2023 1:39 PM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:I oppose Item 16B! EXTERNAL    Dear Santa Monica City Council,    My name is Diego MarƟnez. Although I’m a resident of Ventura  County, I am passionate about keeping the our urban  areas sustainable and focused on the benefit of all people, not only people with cars. I am wriƟng in opposiƟon to item  16B.    We do not need to incenƟvize more people to drive downtown for  the holidays. We  already tried this and lost valuable  revenue in the process, while failing to fulfill any of the intended outcomes.    Anyone who goes downtown over the weekend has seen the gridlock caused by cars looking fo r parking; there is no lack  of people driving here, as proven by the 64% of our greenhouse gas emissions caused by motor vehicles. Offering more  incenƟves for driving than we already do would be a waste of valuable resources.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. BeƩer opƟons are available;  let’s promote those over driving!    Thank you    Diego MarƟnez  ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 577 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Aaron H <contactaaronh@gmail.com> Sent:Monday, December 11, 2023 1:59 PM To:councilmtgitems; Council Mailbox; Gleam Davis; Phil Brock; Christine Parra; Lana Negrete; Jesse Zwick; Caroline Torosis; Oscar de la Torre Subject:Oppose Item 16B on council agenda EXTERNAL    Dear SMCC    I encourage you to oppose item 16B. We don't need more congestion and traffic around the holidays.    There is no such thing as "free" parking ‐‐ it is a public amenity that we all pay for that incentivizes inefficient ways to  travel around.    To be clear I'm not against offering parking, but I'm against using our limited tax dollars to pay for people (especially  from out of town that don't pay our taxes) to use up our public space to store their private car, especially given the city's  recent actions to widen travel and parking lanes at the expense of a safe and comfortable bike lane.    Past experience shows that decreasing free parking periods keeps more spots available for visitors, especially those that  need the space to access downtown. Long free parking periods increase the number of cars looking for parking and  therefore more gridlock and traffic. In 2023 the people that want to drive are determined to do so ‐ they don't simply  drive through downtown and "decide" to stop on a whim solely due to free parking ‐ especially since that free parking  leaves fewer spots available.    If our goal is to encourage people to come here, let’s encourage them to do so in a more efficient and sustainable way,  whether it’s by using the E Line, the Big Blue Bus, micro mobility, bike share, or the Circuit. Better options are available;  let’s promote those over driving!    Thank you    Aaron H  1835 7th St     ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 578 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Jason Mastbaum <jason.mastbaum@gmail.com> Sent:Monday, December 11, 2023 4:40 PM To:Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Jesse Zwick; Caroline Torosis; Gleam Davis Cc:councilmtgitems Subject:12/12/2023 item 16B EXTERNAL  Councilmembers, why are we revisiting an idea that we already know is a failed one? We already tried this in the 2020  holiday season and it was an abject failure. You don't have to take my word for it, our former parking manager Henry  Servin's takeaway was, “If you’re a Parking Manager being pressured to reduce rates or to allow free parking, use this  data and our learnings. In communities that already have an attractive draw, people will park for convenience not  price.” (https://www.smarking.com/post/the‐significant‐cost‐of‐free‐parking‐learnings‐from‐the‐city‐of‐santa‐monica)  In order to try to measure the impact of the free holiday parking, parking structures 7 and 8 were kept paid, and they  saw more people parking than the free structures 1‐6 did. It also cost the city a whopping $128,000! Do Phil, Oscar, and  Lana really want to have to explain to residents that the libraries remain closed because they flushed a bunch of city  money down the toilet so Phil could get an extra 90 minutes of free charging for his new car?   ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 579 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Andrew Thomas <andrew@downtownsm.com> Sent:Tuesday, December 12, 2023 11:32 AM To:councilmtgitems Subject:December 12, 2023, Santa Monica City Council Agenda item 16B - Extending Free Parking at Downtown City Parking Structures EXTERNAL    Dear Santa Monica City Council Members;    I am writing on behalf of Downtown Santa Monica, Inc. (DTSM, Inc.) regarding Santa Monica City Council Agenda Item  16B, the request that the City Manager extend the amount of free parking offered by the City at its Downtown parking  garages from 90 minutes to three hours from December 22 through December 24 to spur last minute holiday shopping  as a gift to our residents and visitors.    The DTSM, Inc. Board of Directors has not taken a specific position on this item. However, DTSM, Inc. strongly supports  our local business community and all efforts to improve the parking experience in Downtown Santa Monica. Extending  the free parking to three hours for these three days will benefit our residents, visitors, and local businesses by offering  an important incentive to people visiting our Downtown. DTSM, Inc. commits to advertising this incentive through our  stakeholder communications, social media, and by issuing a press release to all media outlets.    Thank you for discussing this item and for considering our local business community in making your determination.     Sincerely,    Andrew Thomas, LPM  Chief Executive Officer    Downtown Santa Monica, Inc.  1351 Third Street Promenade, Ste. 201  Santa Monica, CA 90401  310.393.8355 (Office)  www.DowntownSM.com  Instagram | Twitter | Facebook | TikTok  Sign up for our newsletter    ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 580 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Natalya Zernitskaya <nzernitskaya@gmail.com> Sent:Tuesday, December 12, 2023 12:16 PM To:councilmtgitems Cc:Gleam Davis; Caroline Torosis; Jesse Zwick; Christine Parra; Oscar de la Torre; Lana Negrete; Phil Brock; David White Subject:12/12/23 City Council Agenda Item 16-B EXTERNAL    December 12, 2023  Re: 12/12/2023 City Council Agenda Item 16-B    Dear Mayor Davis, Incoming Mayor Brock, Mayor Pro Tem Negrete, and City Councilmembers,     I appreciate the intent behind the proposal to extend the length of free parking from 90 minutes to 3 hours at Santa Monica’s downtown parking garages from December 22nd through December 24th “to spur last minute holiday shopping as a gift to our residents and visitors.”     However, I am opposed to this proposal because I do not believe that it will have the intended effect of increasing sales or increasing the number of people who would enjoy the holiday magic of 3rd Street Promenade and surrounding downtown area. Additionally, it would harm our City’s revenues when we are still in a period of fiscal recovery after the impacts of the pandemic.     I do not believe that increasing the length of the free parking period would drive more people to Downtown Santa Monica (pardon the pun) or lead residents and visitors to stay longer than they would otherwise do so.    If we are looking for ways to increase accessibility to our downtown and help support our local businesses, perhaps we could look into increasing awareness of and accessibility to downtown shuttles, improving pedestrian infrastructure, and banning right turns on red lights at “scramble” intersections so that residents and visitors exploring our amazing city can do so without fear for their safety.     Thank you for your continued service to our City.     Happy Holidays!     Sincerely, Natalya Zernitskaya    Natalya Zernitskaya (she/her)  nzernitskaya@gmail.com    ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 581 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 1 Xavier Mota From:Ladd, Julia <Julia.Ladd@macerich.com> Sent:Tuesday, December 12, 2023 4:36 PM To:Lana Negrete; Caroline Torosis; Gleam Davis; Jesse Zwick; Oscar de la Torre; Christine Parra; Phil Brock Cc:councilmtgitems; Council Mailbox Subject:Written Comment Item 16B - Council Meeting dated 12-12-23 EXTERNAL    December 12, 2023    Dear Mayor Davis and Esteemed Councilmembers,     On behalf of Macerich and Santa Monica Place, we are reaching out to express our support for Item 16B,  specifically advocating for the extension of free parking in the Downtown parking garages from 90 minutes to  a generous 3 hours from December 22nd through the 24th exclusively.      Macerich, under its longstanding management agreement with the City, oversees the operation of Parking  Structures 7 & 8. We are acutely aware that there would be a financial impact of the extension of free parking.  However, in the spirit of the peak holiday season, we believe that the gesture of offering three hours of  complimentary parking will convey a powerful message of goodwill and gratitude to our retailers, residents  and cherished customers.      In today's landscape, where the ease of online shopping continues to gain momentum, we must prioritize  providing an exceptional in‐person shopping experience. The proposed extension aligns with our commitment  to ensure Santa Monica remains a preferred destination for shopping and leisure and helps us remain  competitive with neighboring beach cities, such as Manhattan Beach, which have successfully implemented  complimentary public parking during the holiday season.     To ensure the effectiveness of this initiative, we propose that the extended free parking period be limited to  the specified three‐hour and three‐day period, from December 22nd through the 24th. We also encourage a  robust media outreach effort involving the City, Downtown Santa Monica (DTSM), local businesses, and the  Buy Local campaign to drive business.      We believe that this collective effort will not only bolster the local economy during the holiday season but will  also foster a sense of community and appreciation among residents and visitors alike.     We appreciate your thoughtful consideration and urge you to vote in favor of Item 16B.     Warm regards,       Julia Ladd | VP, Property Management . . . . . . . . . . . . . . . . . . . . . . . . . . . Macerich 401 Wilshire Boulevard, Suite 700 ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 582 Attachment: Written Comments (6178 : Free parking during Christmas Holiday) 2 Santa Monica, CA 90401 p.424.229.3301 ITEM 16.B. December 12, 2023 ITEM 16.B. December 12, 2023 16.B.a Packet Pg. 583 Attachment: Written Comments (6178 : Free parking during Christmas Holiday)