SR 06-28-2022 5G
City Council
Report
City Council Meeting: June 28, 2022
Agenda Item: 5.G
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To: Mayor and City Council
From: Andy Agle, Director, Community Services Department, Community
Recreation
Subject: Award Request for Proposal and Enter into Agreements for Recreational
Community Classes and Camps
Recommended Action
Staff recommends that the City Council:
1. Award RFP #305 to Santa Monica Baseball Academy, Super Soccer Stars,
Sarah Marsh, and Skateside, LLC for operating specialty recreational classes
and camps for the Community Services Department;
2. Authorize the City Manager to negotiate and execute an agreement with Santa
Monica Baseball Academy in an amount not to exceed $300,000 (for one year,
with two additional one-year renewal option(s) in the amount of $300,000, on the
same terms and conditions) for a total amount not to exceed $900,000 over a
three-year period, with future-year funding contingent on Council budget
approval;
3. Authorize the City Manager to negotiate and execute an agreement with Super
Soccer Stars in an amount not to exceed $250,000 (for one year, with two
additional one-year renewal option(s) in the amount of $250,000, on the same
terms and conditions) for a total amount not to exceed $750,000 over a three-
year period;
4. Authorize the City Manager to negotiate and execute an agreement with Sarah
Marsh in an amount not to exceed $200,000 (for one year, with two additional
one-year renewal option(s) in the amount of $200,000, on the same terms and
conditions) for a total amount not to exceed $600,000 over a three-year period,
with future-year funding contingent on Council budget approval; and
5. Authorize the City Manager to negotiate and execute an agreement with
Skateside, LLC in an amount not to exceed $200,000 (for one year, with two
additional one-year renewal option(s) in the amount of $200,000, on the same
terms and conditions) for a total amount not to exceed $600,000 over a three-
year period, with future-year funding contingent on Council budget approval.
Summary
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The Community Services Department’s (CSD) Community Recreation Division offers
recreational camps and classes for youth and adults through its Community Classes
and Camps Program. The program uses independent contractors to conduct
recreational classes and camps in visual arts, music, dance, language arts, sports,
theater arts, science and engineering, parent and me, and yoga.
Following a formal competitive selection process, staff recommends that the City enter
into multi-year agreements with:
• Santa Monica Baseball Academy (Bidder 1) to teach youth baseball and softball
classes and camps,
• Super Soccer Stars (Bidder 2) to conduct soccer classes and camps,
• Sarah Marsh (Bidder 3) to conduct youth dance and performance art classes and
camps and
• Skateside, LLC (Bidder 4) to teach youth skateboarding classes and camps.
The baseball/softball, youth dance and performance, skate and instructional soccer
classes are among the most popular classes and have seen a growth in participation.
Discussion
CSD contracts with various individuals and businesses to conduct a full range of
community classes and camps. Contractors are selected from those who participate in a
competitive Request for Proposals process. Staff selects a cadre of contract instructors
that are diverse and balanced to provide the community with a wide range of
recreational opportunities. Enhanced marketing and communication strategies have
been implemented to increase participation in community classes and camps. Given the
strong demand for classes and camps provided by the four recommended contractors,
staff anticipates that each agreement will exceed the $250,000 threshold that requires
Council authorization.
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Vendor Selection
RECOMMEND A CONSULTANT
Bidder Recommendation
Best Qualified
Person/Firm
Best Qualified Vendor or Firm
Evaluation Criteria
Training/credentials/experience, competence/skill,
capacity/ability to perform services promptly, sufficiency of
financial/other resources, character/reputation, ability to
provide future services as needed and price.
Municipal Code SMMC 2.24.190
RFPs Received
Santa Monica Baseball
Academy
Skateside, LLC. Super Soccer Stars Sarah Marsh
RFP Data
Posted On Posted On Advertised In
(City Charter & SMMC)
Vendors
Downloaded
Date Publicly
Opened
01/06/2022 City's Online
Bidding Site
Santa Monica Daily Press 77 01/06/2022
Justification to Award
The four bidders are recommended due to their previous experience working with the
City, their ability to deliver quality programming in the areas of teaching
baseball/softball, soccer, skateboarding, and youth dance, their compliance with all City
specifications, and fair pricing. Based on the criteria and the criteria in SMMC 2.24.190,
Santa Monica Baseball Academy, Super Soccer Stars, Skateside, LLC. and Sarah
Marsh are recommended as the best qualified persons or firms to provide recreational
classes and camps for the Community Classes and Camps program.
Financial Impacts and Budget Actions
Staff seeks authority to award agreements to Santa Monica Baseball Academy, Super
Soccer Stars, Skateside, LLC., and Sarah Marsh to conduct recreational classes and
camps. A negotiated percentage of revenues from each class is paid to the City in order
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to offset City costs and have already been included in the Proposed Budget. Future-
year funding is contingent on Council budget approval.
Community Services Agreement
Company
FY 2022-23
Budget Request
Amount
Future Years’
Budget
Amount Account #
Total Contract
Amount
Santa Monica
Baseball Academy
$300,000 $600,000 01400017.550010 $900,000
Super Soccer Stars $250,000 $500,000 01400017.550010 $750,000
Sarah Marsh $200,000 $400,000 01400017.550010 $600,000
Skateside, LLC $250,000 $500,000 01400021.550010 $750,000
Prepared By: Jeanette Gant, Community Recreation Manager
Approved
Forwarded to Council
Attachments:
A. Oaks Initiative 2022 Santa Monica Baseball Academy
B. Oaks Initiative 2022 The Skateside
C. Oaks Initiative 2022 Super Soccer Stars
D. Oaks Initiative 2022 Marsh-Chiba Sarah
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Packet Pg. 150
CITY OF SANTA MONICA
OAKS INITIATIVE NOTICE
NOTICE TO APPLICANTS, BIDDERS, PROPOSERS
AND OTHERS SEEKING DISCRETIONARY PERMITS, CONTRACTS,
OR OTHER BENEFITS FROM THE CITY OF SANTA MONICA
Santa Monica’s voters adopted a City Charter amendment commonly known as
the Oaks Initiative.The Oaks Initiative requires the City to provide this notice and
information about the Initiative’s requirements.You may obtain a full copy of the
Initiative’s text from the City Clerk.
This information is required by City Charter Article XXII—Taxpayer Protection.It
prohibits a public official from receiving,and a person or entity from conferring,specified
personal benefits or campaign advantages from a person or entity after the official
votes,or otherwise takes official action,to award a “public benefit”to that person or
entity.The prohibition applies within and outside of the geographical boundaries of
Santa Monica.
All persons or entities applying or receiving public benefits from the City of Santa
Monica shall provide the names of trustees,directors,partners,and officers,and names
of persons with more than a 10%equity,participation or revenue interest.An exception
exists for persons serving in those capacities as volunteers, without compensation, for
organizations exempt from income taxes under Section 501(c)(3), (4), or (6), of the
Internal Revenue Code. However, this exception does not apply if the organization is a
political committee or controls political committees. Examples of a “public benefit”
include public contracts to provide goods or services worth more than $25,000 or a land
use approval worth more than $25,000 over a 12-month period.
In order to facilitate compliance with the requirements of the Oaks Initiative,the
City compiles and maintains certain information.That information includes the name of
any person or persons who is seeking a “public benefit.”If the “public benefit”is sought
by an entity,rather than an individual person,the information includes the name of every
person
who is:(a)trustee,(b)director,(c)partner,(d)officer,or has (e)more than a ten percent
interest in the entity.Therefore,if you are seeking a “public benefit”covered by the
Oaks Initiative,you must supply that information on the Oaks Initiative Disclosure Form.
This information must be updated and supplied every 12 months.
CITY OF SANTA MONICA
5.G.a
Packet Pg. 151 Attachment: Oaks Initiative 2022 Santa Monica Baseball Academy (5165 : Recreational Community Classes and Camps)
OAKS INITIATIVE DISCLOSURE FORM
In order to facilitate compliance with the requirements of the Oaks Initiative, the City
compiles and maintains certain information. That information includes the name of any
person or persons who is seeking a “public benefit.” If the “public benefit” is sought by
an entity, rather than an individual person, the information includes the name of every
person who is: (a) trustee, (b) director, (c) partner, (d) officer, or has (e) more than a ten
percent interest in the entity.
Public benefits include:
1. Personal services contracts in excess of $25,000 over any 12-month period; 2.
Sale of material, equipment or supplies to the City in excess of $25,000 over a 12-
month period;
3. Purchase, sale or lease of real property to or from the City in excess of $25,000
over a 12- month period;
4. Non-competitive franchise awards with gross revenue of $50,000 or more in any
12-month period;
5. Land use variance, special use permit, or other exception to an established land
use plan, where the decision has a value in excess of $25,000;
6. Tax “abatement, exception, or benefit” of a value in excess of $5,000 in any 12-
month period; or
7. Payment of “cash or specie” of a net value to the recipient of $10,000 in any 12-
month period.
Name(s) of persons or entities receiving public benefit:
Santa Monica Baseball Academy
Name(s) of trustees, directors, partners, and officers:
Wes Terry
Name(s) of persons with more than a 10% equity, participation, or revenue interest:
Wes Terry
Prepared by: __Wes Terry__________________Title: __Athletic Director___________
Signature: ________________________________ Date: __2/16/22______________
Email: _santamonicabaseballacademy@gmail.com_ Phone:__310-736-3031______
FOR CITY USE ONLY:
Bid/PO/Contract # ____________________________ Permit # ___________________________
5.G.a
Packet Pg. 152 Attachment: Oaks Initiative 2022 Santa Monica Baseball Academy (5165 : Recreational Community Classes and Camps)
5.G.a
Packet Pg. 153 Attachment: Oaks Initiative 2022 Santa Monica Baseball Academy (5165 : Recreational Community Classes and Camps)
5.G.b
Packet Pg. 154 Attachment: Oaks Initiative 2022 The Skateside (5165 : Recreational Community Classes and Camps)
CITY OF SANTA MONICA
OAKS INITIATIVE NOTICE
NOTICE TO APPLICANTS, BIDDERS, PROPOSERS
AND OTHERS SEEKING DISCRETIONARY PERMITS, CONTRACTS,
OR OTHER BENEFITS FROM THE CITY OF SANTA MONICA
Santa Monica’s voters adopted a City Charter amendment commonly known as
the Oaks Initiative. The Oaks Initiative requires the City to provide this notice and
information about the Initiative’s requirements. You may obtain a full copy of the Initiative’s
text from the City Clerk.
This information is required by City Charter Article XXII—Taxpayer Protection. It
prohibits a public official from receiving, and a person or entity from conferring, specified
personal benefits or campaign advantages from a person or entity after the official votes,
or otherwise takes official action, to award a “public benefit” to that person or entity. The
prohibition applies within and outside of the geographical boundaries of Santa Monica.
All persons or entities applying or receiving public benefits from the City of Santa
Monica shall provide the names of trustees, directors, partners, and officers, and names
of persons with more than a 10% equity, participation or revenue interest. An exception
exists for persons serving in those capacities as volunteers, without compensation, for
organizations exempt from income taxes under Section 501(c)(3), (4), or (6), of the
Internal Revenue Code. However, this exception does not apply if the organization is a
political committee or controls political committees. Examples of a “public benefit” include
public contracts to provide goods or services worth more than $25,000 or a land use
approval worth more than $25,000 over a 12-month period.
In order to facilitate compliance with the requirements of the Oaks Initiative, the City
compiles and maintains certain information. That information includes the name of any
person or persons who is seeking a “public benefit.” If the “public benefit” is sought by an
entity, rather than an individual person, the information includes the name of every person
who is: (a) trustee, (b) director, (c) partner, (d) officer, or has (e) more than a ten percent
interest in the entity. Therefore, if you are seeking a “public benefit” covered by the Oaks
Initiative, you must supply that information on the Oaks Initiative Disclosure Form. This
information must be updated and supplied every 12 months.
5.G.c
Packet Pg. 155 Attachment: Oaks Initiative 2022 Super Soccer Stars (5165 : Recreational Community Classes and Camps)
CITY OF SANTA MONICA
OAKS INITIATIVE DISCLOSURE FORM
In order to facilitate compliance with the requirements of the Oaks Initiative, the City
compiles and maintains certain information. That information includes the name of any
person or persons who is seeking a “public benefit.” If the “public benefit” is sought by
an entity, rather than an individual person, the information includes the name of every
person who is: (a) trustee, (b) director, (c) partner, (d) officer, or has (e) more than a ten
percent interest in the entity.
Public benefits include:
1. Personal services contracts in excess of $25,000 over any 12-month period;
2. Sale of material, equipment or supplies to the City in excess of $25,000 over a 12-
month period;
3. Purchase, sale or lease of real property to or from the City in excess of $25,000
over a 12- month period;
4. Non-competitive franchise awards with gross revenue of $50,000 or more in any
12-month period;
5. Land use variance, special use permit, or other exception to an established land
use plan, where the decision has a value in excess of $25,000;
6. Tax “abatement, exception, or benefit” of a value in excess of $5,000 in any 12-
month period; or
7. Payment of “cash or specie” of a net value to the recipient of $10,000 in any 12-
month period.
Name(s) of persons or entities receiving public benefit:
Name(s) of trustees, directors, partners, and officers:
Name(s) of persons with more than a 10% equity, participation, or revenue interest:
Prepared by: ____________________________Title: __________________________
Signature: ______________________________________ Date: ________________
Email: ____________________________________ Phone: ____________________
FOR CITY USE ONLY:
Bid/PO/Contract # ____________________________ Permit # ___________________________
5.G.c
Packet Pg. 156 Attachment: Oaks Initiative 2022 Super Soccer Stars (5165 : Recreational Community Classes and Camps)
5.G.d
Packet Pg. 157 Attachment: Oaks Initiative 2022 Marsh-Chiba Sarah (5165 : Recreational Community Classes and Camps)