Loading...
SR 07-24-2018 3R City Council Report City Council Meeting: July 24, 2018 Agenda Item: 3.R 1 of 3 To: Mayor and City Council From: David Martin, Director, Administration Subject: License Agreement with DTSM, Inc. for Temporary Pop-Up Parklets Recommended Action Staff recommends that the City Council authorize the City Manager to negotiate and execute a license agreement with Downtown Santa Monica, Inc. (DTSM), a California- based not-for-profit corporation, to facilitate the deployment of temporary pop -up parklets in the on-street parking zone of downtown commercial streets. The proposed license agreement will have a term of one year, with four one-year extension options. Summary Council adopted the Downtown Community Plan in 2017, including policies supporting the safe activation and enjoyment of public streets for multiple uses besides facilitating traffic flow. As a result of a successful activation of temporary “Pop-Up Parklets” in partnership with Downtown Santa Monica (DTSM), staff recommends the City formalize this partnership with a formal license agreement. This agreement would stipulate permitting, terms and conditions for operations, insurance and indemnification requirements and safety measures associated with these activations, moving forward. Discussion Park(ing) Day is an annual national event conducted in mid-September to reclaim the public realm for outdoor temporary gathering, green space, seating, and social activity also known as “parklets”. Since last year’s Park(ing) Day, the City has sought how best to formalize requests for use of the public right of way (PROW) for use of these temporary pop-up parklets at on-street parking zones in the downtown. The Coast Open Streets Festival Staff Report of February 13, 2018 (Attachment A) also referenced support for more street activations including greater use of on-street pop-up parklets, consistent with Downtown Community Plan recommendations. 2 of 3 DTSM conducted one or two-day parklet activations along several downtown commercial streets, after obtaining a “Use of Public Property Permit.” The activations were held once per month, over the previous seven months, ending in June 2018. Information was gathered on appropriate locations along lower speed limit streets. During these activations, several conditions were noted that should be considered with future deployments to ensure greater public safety and protect the City from potential risk. In consultation with Police, Fire, Public Works and other departments, several measures were discussed to establish a rubric for safe deployments. This rubric will be included as terms and conditions within the license agreement. Additionally, DTSM will be required to obtain a permit from Public Works and reviewed by the City Traffic Engineer. The City has a current agreement number (CCS-9063) with DTSM for facilitating public events, art piece placements and related activations. However, this agreement does not extend to placement of temporary fixtures within the public right of way. It would be desirable to create a new license agreement with DTSM, Inc. to facilitate temporary on- street parklets, as they have the appropriate insurance coverage, means and methods, and staffing to safety deploy, manage, and remove these one -day activations in the public right of way. DTSM can safely arrange for the placements of temporary ground covers, folding tables and chairs and shade structures, and remove them at the end of the permitted activity. DTSM would also assume the operational and financial responsibilities, for such as the cost and deployment of safety barricades, traffic cautionary signage, reflective delineation, as well as the general liability insurance coverage to cover the placement, administration, and removal of these measures. Language would be included in the License agreement that Public Safety staff would reserve the right to review safety conditions prior to granting occupancy of these activations. The license agreement would begin on September 1, 2018 and extend for a period of one year, with four additional one-year extension options, ending on September 1, 2023. Past Council Actions 3 of 3 In City Archives Adoption of Downtown Community Plan and Pedestrian Action Plan, including use of temporary parklet deployments in the PROW 2/13/2018 (Attachment A) Item 8.C – Future of COAST Open Streets Festival Financial Impacts and Budget Actions There is no immediate financial impact or budget action necessary as a result of the recommended action. . Prepared By: Henry Servin, City Traffic Engineer Approved Forwarded to Council Attachments: A. 2-13-2018 Staff Report Item 8.C B. 06-27-2018 DTSM Parklet Report Summary City Council Report City Council Meeting: February 13, 2018 Agenda Item: 8.C 1 of 14 To: Mayor and City Council From: Karen Ginsberg, Director, Community & Cultural Services Subject: Future of COAST Open Streets Festival Recommended Action Staff recommends that the City Council review and comment on the future of COAST and direct staff to proceed with the following proposal to: 1. Present the COAST Open Streets event annually through 2020, as an evolution of the Santa Monica Festival and the City’s signature event 2. Hold future COAST open streets events in the same location and 2-mile route as the 2016 and 2017 events (i.e., Ocean Ave. from Wilshire Blvd. to Colorado Ave., Colorado Ave. between Ocean Ave. and 5th St., Main St. from Colorado Ave. to Marine St.). 3. Evaluate the event at the five-year mark (2020) for continuance and location. This evaluation will be informed by the updated Cultural Plan for the City, which will assess strategies for citywide events. Executive Summary COAST is a distinctly Santa Monica community celebration that uses art to transform two miles of city streets into a fun, car-free experience that empowers people to take action against climate change, embrace a pro-planet lifestyle and experience the city on foot and bicycle. The event reinforces the City's commitment to sustainability, the arts, and mobility. COAST began in June 2016, when the City initiated a new open streets event to celebrate the opening of the Expo Line and Colorado Esplanade and give the community new ways to experience the city and its streets. Over 50,000 attendees participated in the event’s first year. In 2016 COAST took the place of the Santa Monica Festival (SMF) which is usually held in early May. Instead, an Expo opening ceremony and station celebrations were held in late May 2016. The open streets event followed a few weeks later in early June 2016. 2 of 14 Many elements of the SMF were integrated into the first COAST, such as educational elements, experiences and hands-on activities that reinforced the City's commitment to sustainability, the arts and mobility. The similar and overlapping event goals, components, partnering departments and staff for the SMF and COAST would have made production of both events in 2017 duplicative. Due to its success, popularity, and alignment with the City’s Strategic Goals, COAST was repeated in 2017 and the SMF was not held. Additional SMF components were included in COAST in 2017, including a performance stage and community resource booths. After two years of presenting COAST, staff evaluated both the SMF and COAST through the lens of the City’s Budget Framework for a Sustainable City of Wellbeing; the City’s Strategic Goals; the policies of the Bike and Pedestrian Action Plans and the City’s Cultural Plan. Staff believes that COAST furthers the City’s desired outcomes, goals, and policies beyond the SMF’s impact and is a new model of civic participation in the arts, sustainability, and mobility. Therefore, staff recommends Council adopt COAST as the City’s new signature event, with the same route through 2020, as an evolution of the SMF. An evaluation of COAST at the five-year mark (2020) would look at its future frequency and location. This evaluation would be informed by the vision for citywide events and creative experiences that will be detailed in the next iteration of the City’s Cultural Plan. Some funds have been secured for each year through 2020, but an annual funding gap remains. Staff anticipates closing that gap by securing new ongoing funding sources. Background The City presented the SMF annually for 24 years, from 1991 until 2015. The SMF started on the Santa Monica Pier and moved to Clover Park in 1994. Over the years, the SMF evolved into a celebration of the community’s commitment to the arts, culture and the environment and became the City’s signature event. Through the performing and visual arts, workshops, food and a range of family activities, the SMF honored the cultural richness of Santa Monica as well as the environmental practices that sustain it. 3 of 14 The SMF was a partnership between the Cultural Affairs Division of the Community and Cultural Services Department and the Office of Sustainability and the Environment and was produced by Community Arts Resources (CARS), in collaboration with city staff. On May 20, 2016, the second phase of the Expo Metro Line, which connected Santa Monica with Downtown Los Angeles opened. Santa Monica’s first COAST open streets event was held on Sunday, June 5, 2016 from 9 am – 3 pm, as the hallmark community celebration of the opening of the Expo Light Rail and Colorado Esplanade. Given the timing of the Metro opening ceremony and station celebrations in late May, COAST in early June, and limited staff and financial resources, the SMF, which normally took place in May or June, was cancelled that year (Attachment A). COAST planning was led by an interdepartmental team consisting of staff from the Cultural Affairs Division, Mobility Division, Office of Sustainability and the Environment, and the Office of Communications. Through the bid process, staff designated and hired the event production team Community Arts Resources (CARS) to produce both 2016 and 2017 events. Staff from nearly all City departments contributed to making the event happen, including 193 staff members who worked the day of the event. The event gave pedestrians and bicyclists access to two miles of car-free city streets, running the length of Ocean Ave. and Main St. between Wilshire Blvd. and Marine St.. Artists and performers along the route created opportunities to enjoy music, dance and visual art. COAST featured thematic hubs that engaged thousands of people in activities and discussions around mobility, art, sustainability and current issues such as the Downtown Community Plan. An estimated 50,000 participants attended COAST 2016. The total cost of $354,000 was funded by multiple sources, including a grant from Metro, funds that had been allocated to the SMF in prior years from the Cultural Affairs Division and Office of Sustainability and the Environment, and funds from the Office of Communications. 4 of 14 Following COAST 2016, staff solicited feedback. Enthusiastic responses from people who participated in the event were received, noting how satisfying it was to walk and bike freely in the middle of Santa Monica streets. Because the overall response to the event was so positive, and so many requests to repeat it were received, an interdepartmental staff committee evaluated the feasibility of continuing COAST. Staff reviewed the City’s existing calendar, community participant and stakeholder feedback, available staff and financial resources, the overall impact of the event and the City’s current goals, as well as the resources required to support other city-produced events. As a result of the evaluation, as outlined in the Coast Open Streets Festival 2017 Information Item (Attachment B), staff concluded that combining the SMF and COAST in 2016 created efficiencies for the staff, budget and community resources needed for both events. In 2017 COAST was held a second time providing an opportunity to fine tune the event by addressing some of the issues that were identified during the first COAST. While the first COAST was held in June to coincide with the arrival of the Expo Line, the business community, particularly those along the COAST route, indicated a preference for fall, since the summer is already a busy time. City staff adjusted accordingly. The second open streets event was held on Sunday, October 1, 2017. The hours for the 2017 event were also adjusted to respond to the flow of attendees in 2016; there was lighter attendance in the morning and higher attendance in the afternoon. The 2017 event was held from 10 am – 4 pm, instead of from 9 am – 3 pm. COAST 2017 had an estimated 40,000 participants and cost $390,000. The $36,000 cost increase from 2016 was due to the addition of a stage and booths for community organizations, as well as enhanced activities on the Ocean Avenue portion of the route. The event was funded with $150,000 of Pedestrian Action Plan implementation funds, grant funds from National Endowment for the Arts, support from partner organizations focused on activating Ocean Avenue, and funds usually allocated for the SMF. 5 of 14 The second iteration of COAST built on lessons learned from the first year including making the Ocean Avenue leg, which had been lightly attended in 2016, more dynamic and engaging with a stage, picnic tables and interactive art experiences outside of the Camera Obscura Art Lab in Palisades Park. The stage and community and City resource booths reflected elements of the SMF and were added in lieu of hosting both events. During Council’s March 28, 2017 consideration of a contractual services agreement with Community Arts Resources (CARS) to produce COAST 2017, Council asked staff to return for a discussion on the future of the SMF and COAST. The timing of this report allows staff enough time to produce either event in 2018, based on Council direction. Discussion The purpose of COAST is to be a distinctly Santa Monica community celebration that uses art to transform two miles of city streets into a fun, car-free experience that empowers people to take action against climate change, embrace a pro-planet lifestyle and experience the city on foot and bicycle. Many of the City’s key priorities are in direct alignment with COAST, as articulated in the City’s Budget Framework for A Sustainable City of Wellbeing, the City’s Strategic Goals, the Bike Action Plan, the Pedestrian Action Plan, and the City’s Cultural Plan, Creative Capital. COAST intersects with all six of the outcome areas within the budget framework for A Sustainable City of Wellbeing. The event:  Engages and connects the Community through free, interactive elements and creates a safe space for everyone;  Encourages awareness and action through inspiring hands-on experiences directly related to taking care of our Place and Planet;  Integrates Learning opportunities as a part of the COAST experience, including tours and art and bike workshops; 6 of 14  Offers a safe and fun way for the community to experience biking and walking, which improves Health;  Allows attendees to explore Downtown and Main Street stores and restaurants, and encourages spending locally, supporting Economic Opportunity; and  Allows attendees, whether residents or not, to experience the City and interact with approximately 200 staff, City Council and Commissioners in a different way, giving them firsthand experience of the City’s values and therefore its Governance. COAST also meets three of the City’s Strategic Goals. Through its Mobility Strategic Goal, Santa Monica is actively working to encourage mobility options in support of walking and biking, enabling residents to get around comfortably without depending on their cars. Inspiring people to enjoy and support Santa Monica’s uniquely walkable and bikeable environment is a foundation of the target to increase active transportation, transit and shared rides in the new model of mobility. This vision includes enjoyable events where community members can gather and socialize in our shared streets like they did during COAST. Santa Monica’s Bike Action Plan and Pedestrian Action Plan discuss open streets events as “signature encouragement” programs. Encouragement programs complement education, enforcement and new physical improvements like enhanced crosswalks, bikeways and protected facilities to make getting around on foot and bicycle in Santa Monica comfortable, convenient, safe and attractive. Open streets events draw participants into experiences of walking and biking that help them gain confidence and comfort using these modes. Research from across the US shows that open streets events engage a more diverse population in active transportation than other efforts. In addition to advancing new models of mobility by recasting streets for walking and biking, the event supports local businesses and offers hands-on educational and cultural programming designed for people of all ages. These activities further the City’s 7 of 14 goals of creating an Inclusive and Diverse Community and one where people Learn and Thrive. COAST also meets a key goal of the City’s Cultural Plan, Creative Capital, to "develop major new arts and cultural festivals, to celebrate and explore Santa Monica's innovative cultural identity and address the community's desire for more festivals." The event is a celebration unique to Santa Monica which demonstrates the City’s commitment to art, mobility and preserving our planet. Staff Recommendations Presenting COAST as the City’s Signature Event Staff recommends presenting COAST as the City’s signature annual event through 2020. City goals have evolved since the inception of the SMF. In addition, audience participation trends show that, increasingly, people want to attend events that provide unique experiences they cannot readily find elsewhere. Although both COAST and the SMF are community focused and encourage people to participate locally in an active environment that is both fun and educational, COAST is more in alignment with the City’s current goals, while providing a unique way to experience Santa Monica. Open streets events didn’t exist when the SMF started. These events are now a key and recognized way to engage the community in trying new modes of mobility with success. Of the 157 COAST 2017 attendee surveys, 54% said how they choose to get around might change based on their participation in COAST, and 83% said they feel more comfortable cycling, walking or using Metro, Expo or Big Blue Bus after attending an event like COAST. The City produces or co-produces over 30 events throughout the city annually. Combining the SMF and COAST in 2016 and 2017 created efficiencies in the staff, budget and community resources needed for both events. Staff believes that this single event done exceptionally well provides broader community engagement and community-building opportunities in a much more effective manner. COAST is an 8 of 14 evolution of the SMF that is reflective of the City’s current priorities and contributes to achieving desired goals. Participant reviews and utilization statistics reinforce that COAST had a greater benefit and impact than the SMF. COAST offers a celebration that draws a broader audience and a higher percentage of residents than the SMF. Attendance at COAST is roughly four times that of the SMF with COAST estimates at 50,000 in 2016 and 40,000 in 2017. Attendance at the SMF was estimated at 12,000 in 2014 and 13,500 in 2015. While there is a perception that the SMF draws more Santa Monica residents than COAST, event surveys show otherwise. Based on SMF attendee surveys from 2014 and 2015, 37% of attendees (5,002 people) were residents compared with 50% for COAST 2017 (20,000). Although the cost of COAST is greater than the cost of the SMF, it serves more people, has a bigger footprint, offers expanded opportunities for civic engagement, and promotes a range of cultural experiences, sustainability education, and mobility options. Responses from the COAST 2017 attendee survey also highlight the event’s success in meeting its objectives, such as inspiring people to experience Santa Monica’s uniquely walkable and bikeable environment, increasing active transportation, and bringing the community together and creating more of a sense of connection. Overwhelmingly (94%), survey respondents indicated that they “perceived COAST as improving Santa Monica.” Attendees elaborated further, writing that COAST improves Santa Monica by:  Building community, promoting sustainable transport  Feeling more connected to the city and my neighbors  Bringing the community together, great for families, promotes active living  Getting to meet potential new merchants & city personnel  Making biking and walking part of a lifestyle option possible  Engaging more directly with City of Santa Monica – awareness and experiences  Spreading awareness about different transportation methods, environmental/sustainability concerns, resources for the community & energy 9 of 14  Encouraging people to spend quality time together while exercising and decreasing their carbon footprint Although the SMF had a unique sense of community and offered opportunities for residents to connect with City staff and learn about City resources, these meaningful and valuable experiences occur throughout the year, in multiple locations. Community organizations and city services are well represented at various annual City produced events, including: the Arts & Literacy Festival; the Climate Fest; National Night Out; the Buy Local Health & Fitness Festival, and the Fall Festival. Community-building also happens at the new Meet Me at Reed cultural programs, Jazz on the Lawn, and year- round programming at Virginia Avenue Park. One prized aspect of both COAST and the SMF is the ability to interact with City Council members and leaders. Given COAST's large footprint, staff has been working to explore ways to provide meaningful interaction between attendees and City elected officials and leaders. Staff will continue to refine this element and develop new ways to facilitate this engagement, such as riding a “multi-person bike” (Attachment C) with a City Council member and other fun and interactive activities. Holding COAST Annually Through 2020 Since it can take a few years of iterative adjustments and refinements to find the right balance of programming for an event, staff recommends that COAST be held annually through 2020. Staff also recommends that a review be implemented after the fifth year of COAST to evaluate its future frequency and location. This evaluation will be informed by the vision for citywide events and community-building experiences that will be detailed in the next iteration of the City’s Cultural Plan. The Contractual Services Agreement with Community Arts Resources (CARS) for COAST Open Streets Festival Production for 2017 has an option to extend. If Council approves moving forward with COAST, staff would extend the contract for the production of COAST 2018. 10 of 14 Proposed COAST Route Through 2020 Staff recommends keeping the same location and route through 2020. Holding the event in the same location allows attendees to get familiar with the area, route and experience. The current COAST route is exceptionally community-oriented and is a shared space. The route has the infrastructure to support the event, including parking and City facilities. COAST also engages Main Street’s many community destinations such as the Farmers Market, Ocean Park branch library, community garden and parklets. The route showcases many of the City’s destinations, including the Civic Center, Pier, Palisades Park and downtown Santa Monica. Staff considered shortening the two-mile route by removing Ocean Avenue or Main Street in order to concentrate activities and reduce the budget and production needs. However, reducing the footprint would make it more of a street festival and less of a car- free experience. The current route and length are part of the requirements for Metro’s $149,000 grant to support COAST 2018. These include providing opportunities for people to ride transit, walk or ride a bike possibly for the first time; for civic engagement to foster understanding and support for walking and biking infrastructure at the local level; and opportunities for people to see that biking and walking is good for business, and community health. According to Metro, of all of the open streets events that they fund, Santa Monica’s is one of the most successful. It also happens to be the shortest. During the planning phases of both COAST 2016 and 2017 staff were deliberate that this event be unique to Santa Monica, reflect its priorities and showcase its landmarks and businesses. Shortening the route would no longer meet event goals or Metro’s grant goals. Further, shortening the route would weaken the connection to the City’s Mobility Strategic Goal. Re-Envision Community Involvement To incorporate elements and involvement from past participants of the SMF, COAST 2017 introduced booth spaces for community organizations and city services. The addition of these booths proved not to be the most effective way to reach the public. The booth model was one of the more passive elements of a highly interactive event. It took away from and diminished the mobility, sustainability and art focus of the event and 11 of 14 ultimately impacted the energy and flow of the event. The booth element also impacted allocation of resources related to cost as well as set up and tear down. In future COAST events, staff would strive to re-envision community involvement that is not tied to stationary booths but inclusion that encourages engagement along the route such as a decorated bike parade, interactive games, and program integrated activities. This would allow city staff, community organizations and civic leaders to volunteer and share information about services and programs and build relationships and new connections in a fun, and organic way. Alternatives Alternating COAST and the Santa Monica Festival One option staff considered was alternating COAST and the SMF every other year. With this approach, the events may lose the attendee momentum and event awareness, thus negatively impacting attendance. Annual events build from year to year without the challenge of starting again, can be quickly iterated and improved, and become anticipated traditions. People come to know what to expect and when to expect it. It is for these reasons that staff does not recommend alternating years for COAST and the SMF. Changing the Route Staff also explored the idea of changing the route for COAST. Staff recognizes that changing the route could engage new communities, create cross-neighborhood connections and invigorate and highlight different neighborhoods. However there are significant downsides, especially for such a new event. Each move requires a new traffic management and outreach plan, which means more time, money, staff resources, and complications. A move also means needing to establish new relationships with the businesses and residents along the route. Efficiencies of building on what works at a specific site is diminished. Also, if the new location isn’t along the train route, the connection to public transportation is lost. Therefore staff recommends COAST have five years to establish its footing on the existing route before considering changing the route. 12 of 14 Holding the Santa Monica Festival Annually Reverting to the SMF would mean returning to a familiar event held each May in Clover Park. Based on the experience with past Santa Monica Festivals, staff anticipates this model of event would continue to draw a smaller audience with fewer residents than COAST. While less expensive to produce, there would also be less business engagement and less of the city itself being showcased. The SMF is limited by its location and scale. Its location is also not as convenient using public transportation as COAST. Main St. and Ocean Ave. are more of a communal, shared space and are welcoming to a broader cross section of people. COAST includes a platform for people to experience mobility and streets in a new way, discover businesses, enjoy a cultural event and the City’s iconic landmarks and vistas. Holding Both COAST and the Santa Monica Festival Annually Staff sees COAST as an evolution of SMF, not a replacement for it. There is a fair amount of overlap in terms of messaging and reach between the two events. The events take the same amount of time and staff time to produce, but COAST gets a broader draw. Since many of the staff and funding sources are shared for both events, in order to be able to sustain both with current resources, the level of engagement and planning would need to be spread among the two events, likely decreasing the total resources available for each. Another option is to allocate enough funds for the full production of two signature events and designate different staff to lead each one. Since each event requires about six months to produce, has the same staff leads and the same production team, it would be essential to spread the events out, identify different staff leads, and potentially a new event production team. The City may need to look at reducing the amount of smaller citywide events in order to present two signature events. As it is, the City has a full annual event calendar including the Arts & Literacy Festival, the Climate Fest, National Night Out, the Buy Local Health & Fitness Festival, and the Fall Festival, in addition to the new Meet Me at Reed cultural programs, Jazz on the Lawn, Dia de los Muertos, the Airport ArtWalk and year-round events at Virginia Avenue Park. 13 of 14 Financial Impacts and Budget Actions COAST 2016 and 2017 were funded by both general fund dollars and outside sources, including grants and partnership funding, which provided a necessary and substantial amount of the event funding. Funding for 2018 would follow the same model. The budgeted amount for COAST 2017 was $400,000. The actual event cost was $393,000. For 2018, staff has determined that a budgeted minimum of $415,000 (with a target amount of $450,000 if additional outside funding can be secured) is necessary to produce a community-wide event of this scale, allowing the event to grow, activate more of the route with programming and allow for cost fluctuations. As outlined in the document COAST Funding 2016 – 2020 (Attachment D), funds have been secured for each year through 2020 but a gap in funding remains for each year, ranging from $101,000 in 2018 to $250,000 for 2019 and 2020.  The City general fund dollars will continue to be $165,000 annually. Outside sources of funding that are expected to continue are provided by in-kind matches of services from multiple departments, grants, and partnership funding. New funding sources will also be explored and may include Measure R and Measure M Local Returns, fundraising through the Santa Monica Arts Foundation and grants. The COAST Funding 2016 – 2020 (Attachment D) does not include these anticipated outside sources of funding. The increase in budget from the $400,000 in 2017 to $415,000 for 2018 would allow for necessary adjustments to grow the event programming such as adding more interactive installations and performers targeting areas of the route that were more sparsely populated, and to respond to stakeholder and attendee suggestions for improvement. This budget also allows for Consumer Price Index (CPI) increases and a possible increase in safety costs. Once staff has direction from Council to move forward with COAST, staff will work to secure sustainable funds through 2020. While there are financial impacts to producing COAST as presented with this report, there is no immediate financial impact or budget 14 of 14 action necessary as a result of recommended action. Staff will return to Council if specific budget actions are required in the future. Prepared By: Allison Ostrovsky, Cultural Affairs Supervisor Approved Forwarded to Council Attachments: A. Info Item 3-2-16 Expo Light Rail Celebration and Santa Monica Festival Update B. Info Item 2-23-17 Coast Open Streets Festival 2017 C. Multi-Person Bikes D. COAST Funding 2016 - 2020 E. Powerpoint Presentation Parklet Pilot Program Vistor Feedback Benjamin DeWitte, Research and Data Manager, DTSM, Inc. 2018 20180627 Date 11/18/2017 12/14/2018 01/11/2018 02/08/2018 03/08/2018 04/12/2018 05/10/2018 06/14/2018 Location 1149 3rd Street 1401 2nd Street 1318 2nd Street 1343 4th Street 631 Wilshire Blvd 201 Arizona Ave 525 Santa Monica Blvd 814 Broadway Business Demitasse Simply Salad CAVA Sweetgreen Sidecar & Mendocino Tendergreens Philz Coffee Bodega n=116 n=56 n=136 n=147 Feedback1 “Would you like to see more parklets in Downtown Santa Monica?” 83% 9% 2%6% Bodega Parklet Visitor Survey2 06/14/2018 n=42 56%36% 8% Visitor ResidentEmployee “Love it!” x7 “Please, please, please do more of these!” “Super relaxing; makes us very happy.” “So nice to be outside.” “Keep up the good work!” “Love the vibe.” “Great idea!” x2 “Add bike racks.” 95% felt safe using the parklet 98% would like to see more parklets in downtown Parklet Locations “Are you a downtown Santa Monica...” yes! i think so probably not no! 1 Feedback was collected using an automated kiosk located at four of the parklet locations. ² The Bodega Parklet Visitor Survey was conducted by DTSM Ambassadors with parklet visitors. Action Item AM1.3G of the Downtown Community Plan states “Pilot creative physical installations and activities that surprise and delight people walking, such as parklets.” Over the past year, DTSM, in collaboration with the City of Santa Monica, has created an extremely successful pilot pop-up parklet program. As a major urban commu- nity with a large number of visitors and residents, public space is always at a premium. It has been our intention to create parklets that are safe, visually appealing, and serve as gathering spaces in Downtown. The response to the parklets has been overwhelmingly positive and have truly provided “surprise and delight” to their visitors. REFERENCE: Agreement No. 10722 (CCS)