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SR 03-06-2018 4A City Council Report City Council Meeting: March 6, 2018 Agenda Item: 4.A 1 of 23 To: Mayor and City Council From: David Martin, Director, Parking Operations (PCD) Subject: Downtown Parking Management Pricing Strategies Study Session Recommended Action Staff recommends that the City Council: 1. Direct staff to draft an ordinance modifying the Santa Monica Municipal Code (“SMMC”) Section 3.16 related to on-street parking management and Section 3.04 related to the establishment of off-street public parking fees; 2. Review and provide direction to staff on the proposed parking management strategies consistent with the policies in the Land Use and Circulation Element (“LUCE”) to further manage congestion, improve public parking services, address downtown residents’ parking desires, and encourage shifts toward more sustainable modes of transportation; 3. Direct staff to report annually on the State of Citywide Parking, including a financial and operational analysis as well as recommendations for future year parking rate adjustments. Executive Summary Parking policy and parking facilities have been integral to the evolution of Santa Monica, particularly our vibrant Downtown and three miles of beachfront. The City owns and/or operates 43 parking facilities with approximately 14,000 available public parking spaces. These parking facilities help support the diverse local economy by providing convenient access to housing, retail centers, hotels and restaurants, employment, a public beach and community parks, education and recreation centers, special events, and municipal services and social service agencies alike. Both policy and the market for parking are changing, however. There is increasing recognition of the high economic and environmental cost of subsidized parking, and growing recognition that in a region where there are seven parking spaces for every car that greater attention must be paid to the efficient utilization of parking. 2 of 23 Council adopted policies outlined in the Land Use and Circulation Element (“LUCE”) and Downtown Community Plan (“DCP”) suggest that parking pricing is one of the most effective strategies to reduce traffic congestion, encourage the shift towards alternative modes of transportation, and facilitate a more efficient use of existing parking supply. Based on a comprehensive analysis of the aggregated parking transaction and occupancy data, staff seeks Council direction on employing a demand-responsive parking pricing strategy in the Downtown core and peripheral parking facilities to proactively manage the various weekday and weekend demands, including traffic , congestion and circulation challenges. These policy shifts are part of the City’s larger focus on the Strategic Goal of creating a new model of mobility, one that Council reaffirmed during its wide-ranging February 27, 2018 study session, emphasizing the importance of aligning our policies and investments to support a more livable community. In addition, these concepts reflect changing mobility patterns as alternate travel modes including ride share companies, bike share, electric scooters, and the advent of autonomous vehicles reshape how people travel, with the apparent net impact of reducing and/or redistributing locational parking demand. Staff believes that creating a weekday versus weekend pricing structure throughout the Downtown and peripheral facilities would better align pricing with demand to ensure that there is at least 15% availability at all times in all facilities, and allow the City to maintain sufficient ongoing revenues to fund parking, traffic and circulation programs, and other essential public services. Staff recommends that Council review and provide comment on the proposed parking management strategy options, and direct staff to return to Council in the future with the necessary resolutions to adopt revised transient parking rates and permit fees. Additionally, staff recommends that Council direct staff to draft an ordinance for first reading modifying the SMMC Section 3.16.170 and Section 3.04.035 to streamline the process and modernize the municipal code to reflect the current practice of setting on- street and off-street parking rates based on the policies and goals outlined in the LUCE and DCP. 3 of 23 Over the previous five months, Staff conducted study sessions with various stakeholders throughout the City to ensure that the needs of the communities represented by the respective stakeholders were considered in the overall proposed parking management strategies. Feedback from each body is incorporated in the strategies outlined in the Discussion Section of the staff report. Background On May 11, 2010, Council adopted a resolution establishing new parking rates for off - street parking as a first phase in implementing the 2009 Walker Parking Study recommendations. The Walker Parking Study found that there was an imbalance in pricing between the different parking facilities within Downtown resulting in the unintended consequence of putting visitors, employees, and transient and monthly parkers in competition for the most convenient and often least expensive spaces while other spaces in the City remained unoccupied. Walker Parking consultants provided recommendations consistent with the LUCE to better manage parking demand and maximize efficiency of the public parking supply in Downtown Santa Monica. The Walker Parking Study recommended that the City:  Increase on-street and off-street public parking rates in the Downtown to more efficiently and effectively utilize existing public and private parking resources to meet parking needs, thereby creating greater availability of parking for visitors in the Downtown  Use increased parking revenues to enhance parking operations, parking technology, wayfinding, parking occupancy assessments, and capital repairs and replacements  Review parking occupancies regularly and adjust parking rates to encourage optimal use of public parking resources On July 10, 2012, Council adopted a resolution establishing new parking fees at citywide on-street parking meters, off -street parking facilities, and beach parking lots, including a reduction in the Downtown grace period from two hours to 90 minutes. These changes were informed by a parking rate study conducted by Walker Parking 4 of 23 Consultants in 2012, consistent with the LUCE and the 2009 Walker Parking Study with the continued goal of:  Managing parking demand to ensure availability in all locations and better use of underutilized parking resources  Identifying the relationship between the pricing of public parking, private parking, adjacent land uses and parking demand  Reviewing parking occupancies and adjust parking rates to encourage optimal use of public parking resources  Developing an objective, technical and transparent process by which to set public parking rates On May 10, 2016, Council adopted a resolution establishing revised parking rates for the Civic Center and Downtown parking facilities to address increased high weekday occupancies and discourage potential “park and ride” activity due to the arrival of the Expo Light Rail. Staff anticipated that the rate increase would result in an a dditional $4.2 million in ongoing revenues beginning in FY 2016-17 based on utilization rates at that time and some attrition in transient transactions because of the higher rates. Staff monitored parking occupancies over the course of the first year of Expo Light Rail service. Attachment A includes a detailed year over year analysis of transactions, utilization, parking duration and peak occupancies for each parking facility. Discussion Parking policy is ultimately driven by the City’s larger policy goals, including supporting the Mobility Strategic Goal and contributing to the City’s Framework of Economic Opportunity and fiscal sustainability. This report seeks direction for staff to undertake a transition in parking policy that involves a range of inte rrelated changes. Accordingly, this report breaks down the concepts via the following sections: 1. Analysis of Parking Occupancies, Transactions, and Durations 2. Proposed Downtown and Peripheral Parking Facility Pricing Strategies 3. Other Items for Council Consideration 5 of 23 4. Alternative Pricing Strategies for Future Consideration 5. Annual State of the Citywide Parking Report 6. Public Outreach and Communication with Boards and Commissions Section 1 – Analysis of Parking Occupancies, Transactions, and Durations (Sessions) In FY 2015-16, there were 7.6 million total (transient and permit) parking transactions in the Downtown core and peripheral facilities discussed in this staff report. In FY 2016-17, there were 7.1 million total parking transactions, resulting in a 0.5 million, or 7%, reduction when compared to the prior year. The data included in Attachment A shows that the parking rate increase in FY 2016-17, in conjunction with increased popularity of Transportation Network Companies (“TNC”) and the increased demand in Expo Light Rail ridership (Attachment B) had a direct impact on parking behavior in the City, particularly successful in achieving the following goals:  Reducing total parking sessions in these Downtown core facilities  Discouraging park and ride activity in the Downtown core facilities  Reducing high weekday peak occupancies in most of the Downtown parking facilities  Freeing up parking for short-term parking for residents and Downtown visitors  Encouraging parkers to utilize less expensive parking facilities on the periphery of the Downtown core, or consider shifting to alternative modes of transportation The reduction in total parking transactions continued into the first half of FY 2017-18. In light of this, on February 13, 2018, staff included a $3.9 million, or 7%, reduction in projected General Fund parking revenues as part of the Midyear Financial Status Update to Council. The midyear budget adjustment corrects the previous ongoing revenue projection related to the FY 2016-17 parking rate increase and accounts for the current shift in how staff believes people travel into the Downtown, including the following:  Expo Light Rail ridership realized a significant increase when it began six-minute headway service in March 2017. The City’s Traffic Management Division also 6 of 23 implemented a signal priority protocol for Expo trains around this time, giving the rail “the green light” versus surrounding traffic. Expo now has a significant time and frequency advantage it did not have prior to March 2017. Additional information related to Expo Light Rail Ridership Statist ics are included in Attachment B.  The Police Department worked out “geo-fenced” customer pick up solutions with Lyft and with Uber. As such, these TNC operators have streamlined their operations making them even more attractive for use in our downtown, and along Main Street. The significance is that TNC customers are able to get greater access to downtown and Main Street venues than ever before. This provides a competitive time and money advantage over the pricing and location of our parking structures and lots.  The nature of downtown shopping is changing significantly. As mentioned in the Midyear Financial Status Update, many customers are switching from visiting brick and mortar stores and making bulk purchases to on-line shopping. While there were also slight decreases in the average peak occupancy for weekdays and weekends in some of the Downtown and peripheral facilities during the first half of FY 2017-18, other parking facilities either maintained existing peak occupancies or realized increases primarily due to their proximity and accessibility to the Downtown. Section 2 – Proposed Downtown and Peripheral Parking Facility Pricing Strategies The LUCE and the DCP include specific language about how to better manage the parking resource and achieve greater mode shift to other more sustainable transportation options. The LUCE suggests managing parking in Santa Monica as a limited resource, ensuring that adequate parking is available for residents, employees, and visitors by establishing an availability target of at least 15% of spaces in every lot and garage at all times. It also suggests that the City should adjust parking prices and the hours of enforcement to meet this target, varying by time of day, season, and location. Moreover, the LUCE recognizes that parking provides a substantial positive 7 of 23 revenue stream to the City that should continue well into the future. The DCP echoes many of the core parking management principles of the LUCE, including maximizing the use of the Citywide parking inventory of available spaces and actively reviewing parking data to address occupancy, traffic, access and circulation challenges. The DCP goes a step further and recommends an integration of public and private spaces into a shared network with real-time information to further inform policy decisions. Setting sensible parking pricing is one of the most effective strategies to manage demand, ensure parking availability at all times, maximize the use of underutilized facilities, reduce traffic congestion, and encourage the use of more sustainable modes of transportation. Staff included three strategy options for Council consideration, r eview, and discussion. Based on the Council adopted policies mentioned above, staff seeks Council direction on the concept of implementing a demand-responsive parking pricing strategy that sets different rate structures on weekdays and weekends based on th eir different demand patterns. The proposed pricing adjustments included in this staff report would continue the multipronged strategy of:  Balancing the needs of the community, including residents, businesses, employees, and visitors alike, with a focus on establishing a new rate structure that welcomes and favors residents as our priority users into the Downtown area,  Facilitating desired turnover and incentivizing longer term parking sessions outside of the Downtown core,  Encouraging the mode shift towards sustainable transportation options, and  Maintaining sufficient revenues to reinvest in traffic, parking, and other essential public services programs. To achieve the aforementioned objectives, staff asks that Council consider and provide feedback on the following range of choices included in Options A, B, and C: 1. Extend the pilot Downtown employee discount validation parking program for one additional year, through June 30, 2019 8 of 23 2. Use shorter pricing periods, ensuring minimal impact on short-term parking sessions and progressively increasing the incremental parking rates for successive time periods. This is designed to encourage long-term parking sessions in the less expensive parking facilities outside of the Downtown core, or to encourage consideration of mode shift 3. Set monthly parking permit fees to 11 times the transient weekday daily maximum rate, limiting monthly permit parking holders’ access to one or two facilities 4. Reduce the free “grace period” in the Downtown core facilities, Parking Structures 1-8 and Ken Edwards Center, from 90 minutes to 60 minutes 5. Reduce the free “grace period” in Parking Structure 9, a non-Downtown core facility located north of Wilshire Blvd., from 90 minutes to 30 minutes Option A Downtown Core Parking Structures 1 and 3 – Current and Proposed Facility Current Proposed Current Proposed PS 1 17.50$ 25.00$ 17.50$ 30.00$ PS 3 17.50$ 25.00$ 17.50$ 30.00$ Weekday Daily Max. Weekend Daily Max. The proposed incremental parking rate tables and graphs are included in Attachment C. Parking Structures 1 and 3 are both located on 4 th Street between Wilshire Blvd. and Santa Monica Blvd. with a combined inventory of 674 total parking spaces. Below is a table outlining the average peak occupancies for Parking Structures 1 and 3 for weekdays and weekends: Facility FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend PS 1 91% 85% 82% 99% 96% 88% PS 3 100% 99% 95% 100% 100% 95% 9 of 23 Both facilities regularly reach weekday and weekend peak occupancies between 11 a.m. and noon, maintain peak occupancies through 8 p.m., and do not begin to significantly taper off until after 9 p.m. Staff believes that the excessively high weekday and weekend peak occupancies are due to the limited capacities and proximity of these two facilities to the Third Street Promenade and surrounding businesses. Additionally, these are the first two parking facilities introduced to travelers along the Wilshire corridor when headed south on 4th street. Historical City pricing strategies suggest these facilities be priced similarly to the other facilities within the Downtown core to avoid customer confusion an d reduce circulation and congestion problems related to simply shifting travel from one location to another. However, based on the data and price sensitivity, staff seeks Council direction on setting parking rates for these facilities slightly higher than the rest of the parking portfolio to respond to the specific demand in these facilities with a goal of ensuring at least 15% availability at all times. Staff anticipates that this pricing strategy will shift parkers to other less expensive facilities within the Downtown core or periphery, thereby facilitating a more efficient use of the overall Downtown parking availability. Downtown Core Parking Structures 2, and 4 through 8 – Current and Proposed Facility Current Proposed Current Proposed PS 2 17.50$ 20.00$ 17.50$ 25.00$ PS 4 17.50$ 20.00$ 17.50$ 25.00$ PS 5 17.50$ 20.00$ 17.50$ 25.00$ PS 6 17.50$ 20.00$ 17.50$ 25.00$ PS 7 17.50$ 20.00$ 17.50$ 25.00$ PS 8 17.50$ 20.00$ 17.50$ 25.00$ Weekday Daily Max. Weekend Daily Max. The proposed incremental parking rate tables and graph s are included in Attachment C. Parking Structures 2, and 4 through 8 are located within the Downtown core between Wilshire to the north, Colorado to the south, 4th Street to the east, and 2nd Street to the 10 of 23 west. Below is a table outlining the average peak occupancies for the aforementioned facilities: Location FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend PS 2 73% 62% 58% 69% 56% 48% PS 4 83% 76% 71% 81% 73% 71% PS 5 70% 61% 62% 70% 70% 67% PS 6 79% 70% 76% 84% 77% 77% PS 7 70% 68% 62% 84% 82% 75% PS 8 50% 55% 56% 76% 77% 80% Most of these Downtown parking facilities regularly reached weekday peak occupancies around noon and maintained peak occupancy through 8 p.m. before sharply tapering off after 8 p.m. On the weekends, most of these facilities regularly reached peak occupancies by noon and maintain peak occupancy to as late as 9 p.m. before sharply tapering off in the late night. Staff believes that setting the parking rates for th ese facilities slightly lower than the proposed rates for Parking Structures 1 and 3 will:  Account for anticipated increase in parkers shifting from parking in Parking Structures 1 and 3 due to the rate differential  Improve traffic circulation within the Downtown core  Take a proactive approach in better managing congestion while ensuring 15% availability within all of the Downtown core facilities at all times 11 of 23 Ken Edwards Center Parking Structure – Current and Proposed Facility Current Proposed Current Proposed KEC 17.50$ 20.00$ 17.50$ 10.00$ Weekday Daily Max. Weekend Daily Max. The proposed incremental parking rate tables and graphs are included in Attachment C. The Ken Edwards Center Public Parking Structure is located on 4th Street between Broadway and Colorado Avenue with 98 available parking spaces. These parking spaces are available to all on a first come first served basis. Below is a table outlining the average peak occupancies for this facility: Location FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend KEC 79% 78% 76% 15% 15% 17% The Ken Edwards Center Parking Facility regularly reached weekday peak occupancy around 11 a.m., slowly tapering off through 3 p.m., and then experienced a sharp decline after 4 p.m. Staff believes that this is due to the various programs offered at the Ken Edwards Community Center during the week. Parking in this facility is subsidized by the General Fund through free parking validations provided to Ken Edwards Community Center program users. On the weekends, the facility is significantly underutilized, reaching peak occupancy around 17% at noon, and gradually emptying throughout the afternoon. Staff believes that the low weekend usage is due to limited weekend programs offered at the Ken Edwards Community Center as well as a lack of permanent signage indicating this is a public parking facility. Staff recently installed temporary signage on the weekends to direct traffic into the facility to temporarily address this issue. As a result, there has been a slight uptick in transactions and occupancy in this facility. 12 of 23 Based on the occupancy and transaction data, staff recommends increasing the weekday daily maximum rate from $17.50 to $20.00, and reducing the weekend daily maximum rate from $17.50 to $10.00. Staff believes that the proposed rate structure aligns with the demand for this facility, ensuring that there will not be any weekday parking spillover from other Downtown core parking facilities due to price differential. Staff anticipates that the proposed weekday rate would ensure 15% availability at all times for Ken Edwards Center program users. The proposed reduction in the weekend rate is to maximize the use of this underutilized facility on the weekend. Downtown Peripheral Parking Structures 9 and 10 – Current and Proposed Facility Current Proposed Current Proposed PS 9 17.50$ 17.00$ 17.50$ 20.00$ PS 10 17.50$ 17.00$ 17.50$ 20.00$ Weekday Daily Max. Weekend Daily Max. The proposed incremental parking rate tables and graphs are included in Attachment C. Parking Structure 9 is located outside of the Downtown core on 4th Street just north of Wilshire Blvd. and shares an alley on Third Court with Parking Structure 10, for a combined inventory of 381 total spaces between the two facilities. Below is a table outlining the average peak occupancies for these two facilities: Location FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend PS 9 81% 64% 69% 66% 60% 56% PS 10 55% 48% 44% 80% 70% 62% Staff believes that pricing these two facilities similarly will help balance the demand between them and reduce on-street traffic in the Downtown core as part of the overall peripheral parking pricing strategy. Staff anticipates that the proposed rate structure will ensure at least 15% availability as these are the two most northern parking facilities in 13 of 23 the entire portfolio and are likely to attract new parkers shifting from Parking Structures 1 and 3, and parkers shifting from the Downtown core due to the rate differential and easier accessibility from Wilshire Blvd. Downtown Peripheral Parking - Civic Center Lot and Structure – Current and Proposed Facility Current Proposed Current Proposed Civic Lot 14.00$ 14.00$ 5.00$ 5.00$ Civic Structure 14.00$ 14.00$ 5.00$ 5.00$ The proposed incremental parking rate tables and graphs are included in Attachment C. Below is a table outlining the average peak occupancies for the two facilities: Location FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend Civic Lot 70% 50% 43% 43% 34% 28% Civic Structure 84% 60% 54% 60% 43% 37% The proposed changes reflect adjustments to the weekday and weekend incremental rate at the Civic Center parking facilities without adjusting the grace period, and without adjusting the weekday or weekend daily maximum rate. The proposed incremental rate adjustments are simply correcting the imbalance in the Downtown core incremental parking rates versus non-Downtown core facilities. It currently costs more to park in the weekday at the Civic Center for three hours ($5.50) than it does in the Downtown core facilities ($3.10). The proposed changes keeps long-term parking sessions in these facilities less expensive than the Downtown core, thus continuing to support the holistic parking strategy that ensures maximum use of all parking facilities in the citywide parking portfolio. Staff will return to Council with the results of the recently begun Walker Parking Consultants Civic Center parking impact study and a broader Civic Center parking policy discussion in the future. 14 of 23 Downtown Periphery Parking - Main Library Structure – Current and Proposed Facility Current Proposed Current Proposed Main Library 10.00$ 14.00$ 5.00$ 5.00$ Weekday Daily Max. Weekend Daily Max. The proposed incremental parking rate tables and graphs are included in Attachment C. The Main Library Parking Structure is located on Santa Monica Blvd. between 6th Street and 7th Street with 529 available parking spaces. Below is a table outlining the average peak occupancies for the Main Library Parking Structure: Location FY 15/16 Weekday FY 16/17 Weekday FY 17/18 Weekday FY 15/16 Weekend FY 16/17 Weekend FY 17/18 Weekend Main Library PS 77% 83% 71% 52% 51% 45% The Main Library Parking Structure regularly reached peak occupancy around 11 a.m., maintained peak occupancy through 6 p.m. before sharply tapering off in the evening. The high weekday peak occupancy can be attributed to long-term weekday parkers taking advantage of the cheaper all day parking rate ($10 .00), when compared to the Downtown all day parking rate ($17.50) and Civic Center all day parking rate ($14.00). Staff anticipates parkers will shift from the Downtown core to the Library due to the price differential; therefore, the proposed rate structure would allow the Main Library Parking Structure to service these parkers and ensure 15% availability at all times. 15 of 23 Monthly Parking Permits for Downtown and Peripheral Parking Facilities Parking Facility Current Monthly Rate Proposed Monthly Rate Difference ($) Difference (%) Parking Structures 1 and 3 $176.00 $275.00 $99.00 56% Parking Structures 2, 4 through 8 $176.00 $220.00 $44.00 25% Ken Edwards Center $176.00 $220.00 $44.00 25% Parking Structure 9 $176.00 $187.00 $11.00 6% Parking Structure 10 $132.00 $187.00 $55.00 42% Civic Center Parking Lot and Structure 1 $160.00 $160.00 $0.00 0% Main Library $82.50 $154.00 $71.50 87% Affordable Housing 2 $65.00 $65.00 $0.00 0% Currently, the “anytime access” Downtown monthly parking permits for Parking Structures 1-9 and Ken Edwards Center are $176 per month, which is equivalent to about 10 times the weekday daily maximum transient parking rate of $17.50. As most full-time employees work an average of 22 days per month, this effectively represents 12 days of discounted or subsidized parking for monthly permit holders. Staff recommends increasing the monthly parking permit rate to 11 times the weekday daily maximum rate of the respective facilities, in an effort to balance the demand of regular long-term Downtown employees with the need to ensure parking availability for transient, Santa Monica residents, and visitors who frequent Downtown. The proposed monthly permit rates would also create a rate structure that is in alignment with LUCE, DCP goals, and Council policy. This action allows complete transparency of the hidden subsidy provided with monthly parking. Setting the monthly parking permit rates to 11 times the weekday daily maximum rate effectively represents a 50% discount or subsidy for monthly parking permit holders. As stated in the LUCE, “unrealized revenues related 1 Staff does not recommend any changes to the monthly parking permit in the Civic Center Parking Lot and Structure at this time due to the recently begun parking impact study being conducted by Walker Parking Consultants. 2 Staff does not recommend any changes to the Affordable Housing monthly parking permits at th is time. 16 of 23 to subsidized parking is money that could otherwise be used for capital repairs and operating cost of providing parking and incentives for alternative modes of transportation.” Staff recommends a gradual and well broadcasted phasing in of the monthly parking permit increases over the course of next fiscal year for Parking Structures 1 and 3, Parking Structure 10, and the Main Library Parking Structure. This would allow staff time to conduct outreach to the impacted customers and provide alternative parking options, if necessary, in other facilities based on a review of transactions and durations in the other facilities. Option B Option B reflects a more moderate increase to the parking rates in the parking facilities, as outlined below: Facility Current Proposed Current Proposed PS 1 17.50$ 20.00$ 17.50$ 25.00$ PS 3 17.50$ 20.00$ 17.50$ 25.00$ Weekday Daily Max. Weekend Daily Max. Facility Current Proposed Current Proposed PS 2 17.50$ 17.00$ 17.50$ 20.00$ PS 4 17.50$ 17.00$ 17.50$ 20.00$ PS 5 17.50$ 17.00$ 17.50$ 20.00$ PS 6 17.50$ 17.00$ 17.50$ 20.00$ PS 7 17.50$ 17.00$ 17.50$ 20.00$ PS 8 17.50$ 17.00$ 17.50$ 20.00$ Weekday Daily Max. Weekend Daily Max. Facility Current Proposed Current Proposed KEC 17.50$ 17.00$ 17.50$ 10.00$ Weekday Daily Max. Weekend Daily Max. 17 of 23 Facility Current Proposed Current Proposed PS 9 17.50$ 17.00$ 17.50$ 17.00$ PS 10 17.50$ 17.00$ 17.50$ 17.00$ Facility Current Proposed Current Proposed Civic Lot 14.00$ 14.00$ 5.00$ 5.00$ Civic Structure 14.00$ 14.00$ 5.00$ 5.00$ Weekday Daily Max. Weekend Daily Max. Facility Current Proposed Current Proposed Main Library 10.00$ 12.00$ 5.00$ 5.00$ Weekday Daily Max. Weekend Daily Max. Parking Facility Current Monthly Rate Proposed Monthly Rate Difference ($) Difference (%) Parking Structures 1 and 3 $176.00 $220.00 $44.00 25% Parking Structures 2, 4 through 8 $176.00 $187.00 $11.00 6% Ken Edwards Center $176.00 $187.00 $11.00 6% Parking Structure 9 $176.00 $187.00 $11.00 6% Parking Structure 10 $132.00 $187.00 $55.00 42% Civic Center Parking Lot and Structure $160.00 $160.00 $0.00 0% Main Library $82.50 $132.00 $49.50 60% Affordable Housing $65.00 $65.00 $0.00 0% The detailed rate tables and graphs are included in Attachment D. Option C Council could consider implementing some of the proposed rate changes in Option A or Option B in phases, including adopting some of the proposed rate changes without any adjustments to the grace periods at this time. Depending on the guidance provided by 18 of 23 Council at this study session, staff will return to Council with any necessary ordinance and/or resolutions in the future. Rate Survey of Privately-owned Parking Facilities in the City of Santa Monica Staff conducted a survey of parking rates for privately owned parking facilities within the City of Santa Monica, as these facilities directly affect parking demand and traffic circulation in the City. Attachment E includes a rate graph of six privately owned parking facilities and their respective weekday parking rates. Most of these private parking facilities reach a weekday daily maximum parking rate between $20.00 and $22.50 at three hours of parking, and none of them provides free grace periods without validation to their customers. These same private parking facilities have a flat weekend rate ranging from $6 to 12 upon entry. Staff believes that the proposed parking rate adjustments to the City facilities included in this staff report take into account the market conditions, are aligned with Council adopted policies and parking management strategies, and are appropriately priced to ensure that there is not an unintended consequence of parking spillover to City facilities due to pricing imbalances between public and private parking facilities. Section 3 – Other Items for Council Consideration 3A – Ordinance Section 3.16.170 of the SMMC governs the process in which on -street parking meter rates can be adjusted, including specific target occupancy rates, the amount and frequency of rate changes, the amount in which and the minimum and maximum range in which on-street meter rates can be adjusted. This policy and process is outdated and does not align with other provisions in the municipal code, particularly Section 3.04.035 that allows off-street parking rates to be established and changed from time to time via resolution. Staff recommends streamlining the process and modernizing the municipal code to reflect the current practice of setting on-street and off-street parking rates based on policies and goals outlined in the LUCE and DCP. As part of a holistic parking management strategy, on-street parking rates should be set in tandem with off-street parking rates to facilitate the turnover of on-street parking spaces more frequently and 19 of 23 making them available for short-term use, directing traffic off the streets into the parking facilities, and ensuring at least 15% availability at all times. 3B – Adjust Free Disabled Placard Parking Policy in Off-Street Parking Facilities Council adopted a policy via resolution to provide free parking for vehicles displaying ADA placards for the following on-street parking meters and off-street City parking facilities:  On-street parking meters (in conformance with State law)  Preferential parking zones 1-5 (in conformance with State law)  Main Library Parking Structure  Main Library Parking Surface Lot  Civic Center Parking Structure and Parking Lot (except during capacity events)  Beach Parking Lots (South, Central, and North)  Pier Deck Parking Lot  Parking Structure 10  Main Street Parking Lots (Lots 9, 10, 11, and 26)  Mid-City Parking Lots (Lots 7, 8, and 12)  Downtown Parking Lots (Lots 27, 28, 29, and 30) Staff recommends adjusting this policy to eliminate free ADA parking for the Main Library Parking Structure and Parking Structure 10 as these facilities have higher average peak occupancies than some of the other parking facilities in the overall City parking portfolio. Additionally, Parking Structure 10 has a total of 81 parking spaces, two of which are reserved for ADA parking. By charging for ADA parking in these specific facilities, ADA parking spaces will become more available to residents and visitors by discouraging long-term transient parking and “storage parking” in these spaces. This proposed adjustment was discussed with stakeholder representatives of the Commission for the Senior Community and the Disabilities Commission. 3C – Adjust Rate for Annual Senior Beach Parking Permit 20 of 23 The annual Senior Beach parking permit allows California residents, ages 62 and over, to park at all Beach parking lots (excluding Pier Deck) during posted time limits of sunrise to sunset. The annual permit fee is $2.20 and is valid from April 1 to March 31. There are currently 3,000 permits made available to eligible California residents, with 42% of which are purchased by Santa Monica residents while the remaining 58% purchased by non-Santa Monica residents. Below are the current rates for an annual Senior Beach parking permit in the following neighboring beach cities:  Los Angeles County Beaches and Harbor Senior Parking Permit - $25  Orange County Beach Parking Pass for Seniors and Disabled - $35  Long Beach Day Parking Pass for Seniors - $75  Huntington Beach Senior Parking Pass - $75 Staff recommends adjusting the rates to $25 to align with Los Angeles County Beaches and Harbor rates (lowest rate amongst the neighboring beach cities). This proposed pricing change was discussed with stakeholder representatives of the Commission for the Senior Community and the Disabilities Commission. Section 4 – Alternative Pricing Strategies for Future Consideration By way of background, below are some of the commonly used demand-responsive parking pricing strategies employed by various agencies to ensure availability at all times in their facilities: Congestion Pricing – is a demand-side solution of setting prices to reduce parking, traffic and congestion during high peak occupancy or rush hours. This pricing method is supposed to encourage users who can be flexible in their usage times to shift their use away from peak periods to times when it is less expensive. Below are some of the congestion pricing options:  Time of Day Pricing (“Time Bands”) – set parking rates based on peak parking demand patterns (i.e. cheaper parking during low-demand morning hours, 21 of 23 increased parking rates during high-demand afternoon hours, and reduce parking rates for low-demand evening hours)  Day of Week Pricing – sets parking rates based on the different demand patterns during weekday and weekends  Progressive (“Length of Stay”) Parking Pricing – sets parking rates to facilitate a desired rate of turnover, maintain rates for desired short-term parking at a lower rate and then escalate rates with time Dynamic Pricing – is another demand-side solution that sets pricing based on real-time changes in the market. This pricing strategy would allow the City to increase rates when demand is high and lower rates when demand is lower based on real-time occupancies in each of the facilities. This would require a significant investment in new parking technologies and systems and each of the various parking and traffic systems would need to interface with each other in real-time to supply the necessary data to facilitate this pricing strategy. This strategy is not proposed for Santa Monica parking facilities at this time. Section 5 – Annual State of the Citywide Parking Report Staff recommends that Council direct staff to report annually on the State of Citywide parking. This report would including the following:  Analysis of parking revenues, including utilization and availability data by location, day of week, and parking type  Analysis of parking operating and capital expenditures, including progress reports on capital improvement projects  Operational assessment and services update  Parking asset management update including planned equipment replacement  Emerging parking trends and technologies  Key accomplishments  Various challenges of Citywide parking operations and proposed opportunities for improvement 22 of 23  Future year parking rate recommendations based on data analytics and Council adopted parking policies  Progress towards meeting Council strategic goals Section 6 – Public Outreach and Communication with Boards and Commissions Staff conducted study sessions with the following Boards and Commissions to ensure that the needs of the communities represented by the respective commissions were considered with the proposals included in this staff report:  Commission for the Senior Community – October 2017  Santa Monica Library Board – October 2017  Chamber of Commerce – November 2017  Disabilities Commission – November 2017  Downtown Santa Monica, Inc. – November 2017  Santa Monica Travel and Tourism – January 2018 Official feedback from each body was thoroughly considered and incorporated herein. Attachment F includes formal responses from the respective bodies. Staff will return to the Boards and Commissions with additional study sessions to further discuss these topics and inform these stakeholders of broader parking management strategies. Recommended Next Steps Staff recommends the adoption of specific rate changes consistent with Option A to address Council concerns of traffic congestion, Downtown circulation, parking availability, and reductions in free parking. However, based on comments, feedback, and discussion at this study session, staff will return to Council at the March 27, 2018 Council meeting with specific rate proposals and enabling ordinances and resolutions. 23 of 23 Prepared By: Michael Towler, Principal Administrative Analyst Approved Forwarded to Council Attachments: A. Parking Analytics B. Expo Light Rail Info, Tables and Graphs C. Option A Pricing D. Option B Pricing E. Private Parking Facility Rate Comparison F. Boards and Commissions Letters G. Written Comments H. Powerpoint Presentation 1 Year-Over-Year Parking Analytics In FY 2015-16, there were 7.6 million total (transient and permit) parking transactions in the Downtown core and peripheral facilities discussed in this staff report. In FY 2016-17, there were 7.1 million transactions, resulting in a -0.5 million, or -7% reduction when compared to the prior year. The data included in this attachment shows that the rate increase, in conjunction with increased popularity of Transportation Network Companies (“TNC”) and the increased demand in Expo Light Rail ridership had a direct impact on parking behavior in the City, particularly successful in achieving the following goals: •Reducing total parking sessions in these Downtown core facilities •Discouraging park and ride activity in the Downtown core facilities •Reducing high weekday peak occupancies in most of the Downtown parking facilities •Freeing up parking for short-term parking for residents and Downtown visitors •Encouraging parkers to utilize less expensive parking facilities on the periphery of the Downtown core, or consider shifting to alternative modes of transportation While this multi-pronged strategy was successful in better managing the overall parking demand and balancing the various needs of the community, the impact on the occupancies of each individual facility within the portfolio varied. A detailed analysis including transactions, occupancies, and parking durations for each of the Downtown parking facilities is included below. *Please note that there may be nominal variances in the grand total number of Parking Durations Report versus grand total number of Parking Transactions for each parking facility throughout this report due to rounding. Based on the total transactions for each facility, staff deemed these variances non-material to the overall reporting and operations. **Parking space inventory numbers reflect a space count conducted by staff in December 2017. ATTACHMENT A 2 Parking Structure 1 Parking Structures 1 is located on 4th Street between Wilshire and Arizona Blvd (adjacent to the Third Street Promenade), with 337 total available parking spaces. This along with Parking Structure 3 are the first two public parking facilities open to travelers along the Wilshire Corridor when headed south on 4th Street. Below are charts and graphs that outlines the year over year results. Parking Duration Results PS 1 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes free 67,000 71,500 4,500 7% Up to 60 minutes free 83,700 92,000 8,300 10% Up to 90 minutes free 103,700 104,900 1,200 1% Up to two hours 68,500 65,300 -3,200 -5% Up to three hours 86,800 82,300 -4,500 -5% Up to four hours 40,300 38,900 -1,400 -3% Up to five hours 19,800 18,700 -1,100 -6% Up to six hours 10,400 8,900 -1,500 -14% Greater than six hours 41,100 29,700 -11,400 -28% TOTAL 521,300 512,200 -9,100 -2% 0 20,000 40,000 60,000 80,000 100,000 120,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 3 Day of Week – Number of Transactions PS 1 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 61,700 60,400 -1,300 -2% Tuesday 65,900 62,200 -3,700 -6% Wednesday 87,700 83,900 -3,800 -4% Thursday 67,700 64,700 -3,000 -4% Friday 73,300 71,900 -1,400 -2% Saturday 91,300 93,600 2,300 3% Sunday 73,800 75,500 1,700 2% TOTAL 521,400 512,200 -9,200 -2% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 4 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 91%. In FY 2016- 17, there was a slight decline in average peak occupancy to 85%. This facility regularly reached peak occupancy around noon and did not begin to materially taper off until after 9pm. Weekend In FY 2015-16, the average peak occupancy during the weekends was 99%. In FY 2016-17, there was a nominal decline in average peak occupancy to 96%. This facility regularly reached its peak occupancy at noon and did not begin to taper off until after 9pm. 72%68% 91%90% 19% 17% 8%6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 1 PS 1 Weekday Weekend Transient Parking Permit Parking 5 Parking Structure 2 Parking Structure 2, located on 2nd Street between Wilshire and Arizona Blvd (adjacent to the Third Street Promenade), and has 645 total available parking spaces. Below are charts and graphs that outlines the year over year results. Parking Durations PS 2 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes free 75,600 69,000 -6,600 -9% Up to 60 minutes free 92,300 86,900 -5,400 -6% Up to 90 minutes free 146,300 123,100 -23,200 -16% Up to two hours 102,700 81,700 -21,000 -20% Up to three hours 130,700 104,400 -26,300 -20% Up to four hours 56,000 44,900 -11,100 -20% Up to five hours 25,600 21,400 -4,200 -16% Up to six hours 13,400 11,200 -2,200 -16% Greater than six hours 64,000 50,800 -13,200 -21% TOTAL 706,600 593,400 -113,200 -16% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 6 Day of Week Results – Number of Transactions PS 2 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 91,200 77,500 -13,700 -15% Tuesday 97,600 83,900 -13,700 -14% Wednesday 115,300 98,400 -16,900 -15% Thursday 96,600 81,200 -15,400 -16% Friday 99,600 82,600 -17,000 -17% Saturday 111,700 91,400 -20,300 -18% Sunday 94,500 78,700 -15,800 -17% TOTAL 706,500 593,700 -112,800 -16% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 7 Average Peak Occupancy – Weekday and Weekends Weekday In FY 2015-16, the average peak occupancy during the weekday was 73%. In FY 2016- 17, there was a significant decline in average peak occupancy to 62%. This facility regularly reached peak occupancy around noon, realized a slight reduction between 2 p.m. and 4 p.m., a slight increase between 4 p.m. to 8 p.m., and then began to significantly taper off after 8 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 69%. In FY 2016-17, there was a significant decline in average peak occupancy to 56%. This facility regularly reached its peak occupancy at 4pm and began to materially taper off after 9pm. 53%45% 66% 53% 20% 17% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 2 PS 2 Weekday Weekend Transient Parking Permit Parking 8 Parking Structure 3 Parking Structure 3 is located on 4th Street between Arizona and Santa Monica Blvd (adjacent to the Third Street Promenade), with 337 total spaces. Below are charts and graphs that outline the year over year results. Parking Durations PS 3 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes 115,200 104,000 -11,200 -10% Up to 60 minutes 85,600 94,100 8,500 10% Up to 90 minutes 90,100 94,200 4,100 5% Up to two hours 69,500 67,400 -2,100 -3% Up to three hours 109,900 100,700 -9,200 -8% Up to four hours 52,900 49,100 -3,800 -7% Up to five hours 25,800 23,600 -2,200 -9% Up to six hours 13,000 11,400 -1,600 -12% Greater than six hours 49,600 43,100 -6,500 -13% TOTAL 611,600 587,600 -24,000 -4% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 9 Day of Week Results – Number of Transactions PS 3 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 76,200 74,600 -1,600 -2% Tuesday 78,200 77,000 -1,200 -2% Wednesday 94,600 88,700 -5,900 -6% Thursday 82,300 77,200 -5,100 -6% Friday 86,500 85,100 -1,400 -2% Saturday 108,100 103,100 -5,000 -5% Sunday 85,600 81,800 -3,800 -4% TOTAL 611,500 587,500 -24,000 -4% 0 20,000 40,000 60,000 80,000 100,000 120,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 10 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 100%. In FY 2016-17, there was a nominal decline in average peak occupancy to 99%. This facility regularly reached peak occupancy around noon and did not begin to taper off until after 8 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 100%. In FY 2016-17, there was no change to average peak occupancy. This facility regularly reached its peak occupancy at noon and did not begin to significantly taper off after 9 p.m. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 3 PS 3 Weekdays Weekends Transient Permit 11 Parking Structure 4 Parking Structure 4, located on 2nd Street between Arizona and Santa Monica Blvd (adjacent to the Third Street Promenade), with a total capacity of 650 spaces. Below are charts and graphs that outline the year over year activity. Parking Durations PS 4 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes 69,100 74,900 5,800 8% Up to 60 minutes 88,200 97,800 9,600 11% Up to 90 minutes 107,100 111,500 4,400 4% Up to two hours 88,100 84,600 -3,500 -4% Up to three hours 136,500 130,700 -5,800 -4% Up to four hours 65,100 60,500 -4,600 -7% Up to five hours 31,000 29,900 -1,100 -4% Up to six hours 16,200 14,700 -1,500 -9% Greater than six hours 93,300 69,800 -23,500 -25% TOTAL 694,600 674,400 -20,200 -3% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 12 Day of Week Results – Number of Transactions PS 4 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 83,400 81,300 -2,100 -3% Tuesday 87,500 84,500 -3,000 -3% Wednesday 107,700 104,500 -3,200 -3% Thursday 92,900 89,800 -3,100 -3% Friday 101,100 100,900 -200 0% Saturday 122,500 117,700 -4,800 -4% Sunday 99,500 95,400 -4,100 -4% TOTAL 694,600 674,100 -20,500 -3% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 13 Average Peak Occupancy – Weekday and Weekends Weekday In FY 2015-16, the average peak occupancy during the weekday was 83%. In FY 2016- 17, there was a decline in average peak occupancy to 76%. This facility regularly reached peak occupancy around noon, slightly tapering off every hour through 6 p.m., and then significantly reducing after 9 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 81%. In FY 2016-17, there was a decline in average peak occupancy to 73%. This facility regularly reached its peak occupancy at 3 p.m., maintained peak occupancy through 6 p.m. and did not begin to significantly taper off until after 8 p.m. 50%49% 71%66% 33%27% 10% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 4 PS 4 Weekday Weekend Transient Parking Permit Parking 14 Parking Structure 5 Parking Structure 5, located on 4th Street between Santa Monica and Broadway (adjacent to the Third Street Promenade), has 679 total available parking spaces. Below are charts and graphs that outline the year over year results. Parking Durations PS 5 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes free 77,200 71,500 -5,700 -7% Up to 60 minutes free 87,100 81,400 -5,700 -7% Up to 90 minutes free 88,900 81,900 -7,000 -8% Up to two hours 73,600 66,700 -6,900 -9% Up to three hours 115,800 104,000 -11,800 -10% Up to four hours 56,900 50,500 -6,400 -11% Up to five hours 26,900 25,500 -1,400 -5% Up to six hours 15,000 13,200 -1,800 -12% Greater than six hours 81,100 60,200 -20,900 -26% TOTAL 622,500 554,900 -67,600 -11% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 15 Day of Week Results – Number of Transactions PS 5 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 80,700 70,100 -10,600 -13% Tuesday 83,100 69,700 -13,400 -16% Wednesday 90,600 74,000 -16,600 -18% Thursday 86,300 73,500 -12,800 -15% Friday 92,600 81,900 -10,700 -12% Saturday 102,900 101,300 -1,600 -2% Sunday 86,300 84,600 -1,700 -2% TOTAL 622,500 555,100 -67,400 -11% 0 20,000 40,000 60,000 80,000 100,000 120,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 16 Average Peak Occupancy – Weekday and Weekends Weekday In FY 2015-16, the average peak occupancy during the weekday was 70%. In FY 2016- 17, there was a decline in average peak occupancy to 61%. This facility regularly reached peak occupancy between 12 p.m. and 1 p.m., a slow reduction in occupancy through 6pm, and did not begin to materially taper off after 9 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 70%. There was no change to average peak occupancy in FY 2016-17. This facility regularly reached its peak occupancy at 2pm, a slow reduction in occupancy through 8 p.m., and did not begin to materially taper off until after 9 p.m. 47%38% 62%63% 23% 23% 8%7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 5 PS 5 Weekday Weekend Transient Parking Permit Parking 17 Parking Structure #6 PS 6, located on 2nd Street between Santa Monica and Broadway (adjacent to the Third Street Promenade), has 757 total available parking spaces. Below is are three charts that breaks out the transient and permit parking transactions by parking duration category: Parking Duration PS 6 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes 90,900 84,500 -6,400 -7% Up to 60 minutes 116,300 117,800 1,500 1% Up to 90 minutes 209,500 193,800 -15,700 -7% Up to two hours 154,800 128,800 -26,000 -17% Up to three hours 180,100 151,000 -29,100 -16% Up to four hours 80,200 67,600 -12,600 -16% Up to five hours 37,800 33,500 -4,300 -11% Up to six hours 20,400 17,100 -3,300 -16% Greater than six hours 73,300 67,600 -5,700 -8% TOTAL 963,300 861,700 -101,600 -11% 0 50,000 100,000 150,000 200,000 250,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 18 Day of Week Results – Number of Transactions PS 6 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 126,300 115,100 -11,200 -9% Tuesday 128,100 115,600 -12,500 -10% Wednesday 138,200 121,100 -17,100 -12% Thursday 134,400 117,500 -16,900 -13% Friday 136,800 124,400 -12,400 -9% Saturday 160,400 143,400 -17,000 -11% Sunday 139,100 124,800 -14,300 -10% TOTAL 963,300 861,900 -101,400 -11% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 19 Average Peak Occupancy – Weekday and Weekends Weekday In FY 2015-16, the average peak occupancy during the weekday was 79%. In FY 2016- 17, there was a decline in average peak occupancy to 70%. This facility regularly reached peak occupancy around 12 p.m., maintained peak occupancy through 7 p.m., and did not significantly taper off until after 8 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 84%. In FY 2016-17, there was a decline in average peak occupancy to 77%. This facility regularly reached its peak occupancy at 3pm, maintained peak occupancy through 6pm, and began a sharp decline in occupancy after 7pm. 65%56% 81%74% 14% 14% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 6 PS 6 Weekday Weekend Transient Parking Permit Parking 20 Parking Structure #7 PS 7, located on Broadway Blvd. between 4th Street and 3rd Street (adjacent to the Santa Monica Place), has 827 total available parking spaces. Below is are charts that breaks out the transient and permit parking transactions by parking duration category: Parking Durations PS 7 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes 130,400 135,700 5,300 4% Up to 60 minutes 158,100 162,100 4,000 3% Up to 90 minutes 176,300 176,300 0 0% Up to two hours 145,700 137,800 -7,900 -5% Up to three hours 218,400 213,800 -4,600 -2% Up to four hours 100,500 94,600 -5,900 -6% Up to five hours 44,300 42,500 -1,800 -4% Up to six hours 21,000 19,200 -1,800 -9% Greater than six hours 57,300 49,700 -7,600 -13% TOTAL 1,052,000 1,031,700 -20,300 -2% 0 50,000 100,000 150,000 200,000 250,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 21 Number of Transactions – Day of Week PS 7 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 133,900 132,500 -1,400 -1% Tuesday 133,400 131,400 -2,000 -1% Wednesday 143,800 137,900 -5,900 -4% Thursday 146,200 140,200 -6,000 -4% Friday 161,800 163,400 1,600 1% Saturday 176,000 174,200 -1,800 -1% Sunday 156,900 151,900 -5,000 -3% TOTAL 1,052,000 1,031,500 -20,500 -2% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 22 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 70%. In FY 2016- 17, there was a nominal decline in average peak occupancy to 68%. This facility regularly reached peak occupancy at noon, maintained peak occupancy through 8pm, and sharply declined after 9pm. Weekend In FY 2015-16, the average peak occupancy during the weekends was 84%. In FY 2016-17, there was a nominal decline in average peak occupancy to 82%. On the weekends, this facility regularly reached its peak occupancy at 1pm, maintained peak occupancy through 3pm, slowly declined through 8pm, and began the sharp decline after 9pm. 63%61% 80%76% 7%7% 4%6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 7 PS 7 Weekday Weekend Transient Parking Permit Parking 23 Parking Structure #8 PS 8, located on 2nd Street, between Broadway and Colorado (adjacent to the Santa Monica Place), has the highest inventory of available parking spaces totaling 1,052. Below are charts and graphs that outline the year over year results. Parking Durations PS 8 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes free 95,700 108,200 12,500 13% Up to 60 minutes free 113,100 129,100 16,000 14% Up to 90 minutes free 147,700 170,500 22,800 15% Up to two hours 123,200 132,900 9,700 8% Up to three hours 193,400 216,900 23,500 12% Up to four hours 95,800 101,100 5,300 6% Up to five hours 44,400 48,300 3,900 9% Up to six hours 22,100 23,700 1,600 7% Greater than six hours 67,800 69,200 1,400 2% TOTAL 903,200 999,900 96,700 11% 0 50,000 100,000 150,000 200,000 250,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 24 Number of Transactions – Day of Week PS 8 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 106,300 122,700 16,400 15% Tuesday 104,800 117,700 12,900 12% Wednesday 112,900 121,700 8,800 8% Thursday 118,100 127,600 9,500 8% Friday 132,500 152,300 19,800 15% Saturday 177,300 187,900 10,600 6% Sunday 151,400 170,100 18,700 12% TOTAL 903,300 1,000,000 96,700 11% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 25 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 50%. In FY 2016- 17, there was an increase in average peak occupancy to 55%. This facility regularly reached peak occupancy at noon, maintained peak occupancy through 8pm and then began the sharp decline after 9pm. Weekend In FY 2015-16, the average peak occupancy during the weekends was 76%. In FY 2016-17, there was a nominal increase in average peak occupancy to 77%. This facility regularly reached its peak occupancy around 1pm, maintained peak occupancy through 7pm and then began the sharp decline after 8pm. 43%46% 69%67% 7%9% 7%10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 8 PS 8 Weekday Weekend Transient Parking Permit Parking 26 Parking Structure #9 PS 9, located on 4th Street, between Montana and Wilshire Blvd (just north of Third Street Promenade), has 300 total parking spaces available. Below are charts that break out the transient and permit parking transactions by parking duration category: Parking Durations PS 9 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes (free) 25,800 26,600 800 3% Up to 60 minutes (free) 30,300 33,100 2,800 9% Up to 90 minutes (free) 37,600 37,300 -300 -1% Up to two hours 32,200 26,500 -5,700 -18% Up to three hours 35,200 32,100 -3,100 -9% Up to four hours 17,200 16,900 -300 -2% Up to five hours 9,100 8,900 -200 -2% Up to six hours 5,800 5,200 -600 -10% Greater than six hours 44,100 31,500 -12,600 -29% TOTAL 237,300 218,100 -19,200 -8% 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 27 Number of Transactions – Day of Week PS 9 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 30,200 26,500 -3,700 -12% Tuesday 32,900 27,700 -5,200 -16% Wednesday 37,200 32,800 -4,400 -12% Thursday 33,400 29,600 -3,800 -11% Friday 35,100 32,400 -2,700 -8% Saturday 38,100 38,000 -100 0% Sunday 30,300 31,000 700 2% TOTAL 237,200 218,000 -19,200 -8% 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 28 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 81%. In FY 2016- 17, there was a reduction in average peak occupancy to 64%. This facility regularly reached peak occupancy around noon, maintained peak occupancy through 4pm, and slowly declining through the evening with the sharpest decline beginning after 9pm. Weekend In FY 2015-16, the average peak occupancy during the weekends was 66%. In FY 2016-17, there was a reduction in average peak occupancy to 60%. This facility regularly reached its peak occupancy around 3pm, maintained peak occupancy through 5pm, and slowly decline through the evening with the sharpest decline beginning after 8pm. 34%34% 50%49% 47% 30% 16%11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 9 PS 9 Weekday Weekend Transient Parking Permit Parking 29 Parking Structure 10 Parking Structure 10 is Iocated on the periphery of the Downtown core on Third Street just north of Wilshire Blvd. with 81 total parking spaces. Below are charts and graphs that outline the year over year activity in the facility. This facility does not have a free “grace period” parking allowance. In an effort to ensure availability, staff historically has not made permit parking available in this facility as it has the lowest inventory of available spaces. Parking Duration PS 10 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes 10,000 9,500 -500 -5% Up to 60 minutes 14,600 13,600 -1,000 -7% Up to 90 minutes 15,300 12,100 -3,200 -21% Up to two hours 10,600 12,900 2,300 22% Up to three hours 15,200 10,700 -4,500 -30% Up to four hours 5,900 5,400 -500 -8% Up to five hours 200 100 -100 -50% Up to six hours 100 200 100 100% Greater than six hours 4,300 2,700 -1,600 -37% TOTAL 76,200 67,200 -9,000 -12% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes Up to 60 Minutes Up to 90 minutes Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Sum of Transient Volume Sum of Permit Volume 30 Day of Week – Number of Transactions PS 10 – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 8,100 7,200 -900 -11% Tuesday 8,600 7,200 -1,400 -16% Wednesday 11,700 9,500 -2,200 -19% Thursday 9,400 8,100 -1,300 -14% Friday 10,800 9,800 -1,000 -9% Saturday 14,700 13,700 -1,000 -7% Sunday 13,100 11,700 -1,400 -11% TOTAL 76,400 67,200 -9,200 -12% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient 31 Average Peak Occupancy – Weekdays and Weekends Weekday In FY 2015-16, the average peak occupancy during the weekday was 55%. In FY 2016- 17, there was a reduction in average peak occupancy to 48%. This facility regularly reached peak occupancy around 1pm, realized a slight dip from 3pm to 5pm, increased back up to its peak from 5pm to 8pm, and began tapering off after 9pm. Weekend In FY 2015-16, the average peak occupancy during the weekends was 80%. In FY 2016-17, there was a reduction in average peak occupancy to 70%. This facility regularly reached its peak around 2pm and began tapering off around 8pm. 55%48% 80%70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 PS 10 PS 10 Weekdays Weekends Transient Permit 32 Ken Edwards Center Ken Edwards Center, located on 4th Street between Broadway and Colorado (adjacent to Santa Monica Place with a total of 98 spaces. Below are charts that break out the transient and permit parking transactions by parking duration category: Parking Durations KEC – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes (free) 14,800 9,700 -5,100 -34% Up to 60 minutes (free) 5,400 6,900 1,500 28% Up to 90 minutes (free) 9,600 10,200 600 6% Up to two hours 5,600 5,500 -100 -2% Up to three hours 8,900 8,000 -900 -10% Up to four hours 5,400 4,800 -600 -11% Up to five hours 3,200 3,100 -100 -3% Up to six hours 1,700 1,600 -100 -6% Greater than six hours 8,200 7,600 -600 -7% TOTAL 62,800 57,400 -5,400 -9% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes (Free Grace Period) Up to 90 Minutes (Free Grace Period) Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 33 Number of Transactions – Day of Week KEC – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 11,400 10,100 -1,300 -11% Tuesday 11,300 10,400 -900 -8% Wednesday 12,800 11,200 -1,600 -13% Thursday 12,200 11,200 -1,000 -8% Friday 9,800 9,100 -700 -7% Saturday 3,500 3,400 -100 -3% Sunday 2,000 2,000 0 0% TOTAL 63,000 57,400 -5,600 -9% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 34 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 79%. In FY 2016- 17, there was a nominal reduction in average peak occupancy to 78%. This facility regularly reached peak occupancy around 11 a.m., slightly tapering off through 3 p.m., and the realized a sharp decline after 4 p.m. Weekend In FY 2015-16, the average peak occupancy during the weekends was 15%. In FY 2016-17, there was no change to average peak occupancy. This facility regularly reached its peak around noon and gradually emptying throughout the afternoon. 52%52% 13%12% 27%26% 2%3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 KEC KEC Weekdays Weekends Transient Permit 35 Civic Center Parking Lot The Civic Center Parking Lot, located on 4th Street between Civic Center Drive and Pico Blvd, has a total of 970 parking spaces. Below are charts and graphs related to the year over year results for this facility: Parking Duration Civic Lot – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes (free) 78,200 74,100 -4,100 -5% Up to 60 minutes 31,900 31,600 -300 -1% Up to 90 minutes 28,200 29,400 1,200 4% Up to two hours 29,700 29,000 -700 -2% Up to three hours 46,700 44,900 -1,800 -4% Up to four hours 29,900 29,300 -600 -2% Up to five hours 22,800 20,600 -2,200 -10% Up to six hours 21,600 14,100 -7,500 -35% Greater than six hours 186,000 100,500 -85,500 -46% TOTAL 475,000 373,500 -101,500 -21% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes Up to 90 minutes Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 36 Number of Transactions – Day of Week Civic Lot – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 73,700 55,400 -18,300 -25% Tuesday 81,400 63,100 -18,300 -22% Wednesday 81,400 62,400 -19,000 -23% Thursday 80,700 63,700 -17,000 -21% Friday 68,200 53,400 -14,800 -22% Saturday 44,300 34,700 -9,600 -22% Sunday 45,400 40,700 -4,700 -10% TOTAL 475,100 373,400 -101,700 -21% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 37 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 70%. In FY 2016- 17, there was a significant reduction in average peak occupancy to 50%. This facility regularly reached peak occupancy around 10am, maintaining peak occupancy through 3pm, a sharp decline between 3pm and 5pm, then another sharp decline in the evenings. Weekend In FY 2015-16, the average peak occupancy during the weekends was 43%. In FY 2016-17, there was a reduction to average peak occupancy to 34%. This facility regularly reached its peak around 3pm, maintained it through 6pm, and then began a slow decline thereafter. 41% 26%36%29% 29% 24%7% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 Civic Lot Civic Lot Weekdays Weekends Transient Permit 38 Civic Center Parking Structure The Civic Center Parking Lot, located on 4th Street between Olympic Drive and Civic Center Drive, has a total of 735 parking spaces. Below are charts and graphs related to the year over year results for this facility: Parking Duration Civic Structure – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes (free) 28,200 24,100 -4,100 -15% Up to 60 minutes 11,000 11,700 700 6% Up to 90 minutes 11,900 12,200 300 3% Up to two hours 13,700 12,800 -900 -7% Up to three hours 19,400 19,000 -400 -2% Up to four hours 14,400 14,500 100 1% Up to five hours 14,200 14,100 -100 -1% Up to six hours 16,800 12,400 -4,400 -26% Greater than six hours 207,300 136,000 -71,300 -34% TOTAL 336,900 256,800 -80,100 -24% 0 50,000 100,000 150,000 200,000 250,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes Up to 90 minutes Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 39 Number of Transactions – Day of Week Civic Structure – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 50,500 37,500 -13,000 -26% Tuesday 54,900 43,400 -11,500 -21% Wednesday 56,500 42,700 -13,800 -24% Thursday 55,100 44,100 -11,000 -20% Friday 46,200 32,100 -14,100 -31% Saturday 33,500 24,600 -8,900 -27% Sunday 40,200 32,400 -7,800 -19% TOTAL 336,900 256,800 -80,100 -24% 0 10,000 20,000 30,000 40,000 50,000 60,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 40 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 84%. In FY 2016- 17, there was a significant reduction in average peak occupancy to 60%. This facility regularly reached peak occupancy around 10am, maintaining peak occupancy through 3pm, a sharp decline between 3pm and 5pm, then another sharp decline in the evenings. Weekend In FY 2015-16, the average peak occupancy during the weekends was 60%. In FY 2016-17, there was a reduction to average peak occupancy to 43%. This facility regularly reached its peak around noon, maintaining peak occupancy through 7pm, and gradually declining through midnight. 29% 10% 33%22% 55% 50% 27% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 Civic Structure Civic Structure Weekdays Weekends Transient Permit 41 Library Parking Garage The Main Library Parking Garage is located on the periphery of the Downtown core on Santa Monica Blvd. between 6th and 7th Street. Below are charts and graphs that outline the year over year activity in the facility. Main Library Structure – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Up to 30 minutes (free) 49,500 48,100 -1,400 -3% Up to 60 minutes 27,500 26,700 -800 -3% Up to 90 minutes 22,800 24,100 1,300 6% Up to two hours 21,900 21,700 -200 -1% Up to three hours 31,900 32,100 200 1% Up to four hours 19,800 19,700 -100 -1% Up to five hours 16,300 18,200 1,900 12% Up to six hours 12,500 13,000 500 4% Greater than six hours 97,100 98,200 1,100 1% TOTAL 299,300 301,800 2,500 1% 0 20,000 40,000 60,000 80,000 100,000 120,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Up to 30 Minutes (Free Grace Period) Up to 60 Minutes Up to 90 minutes Up to 2 Hours Up to 3 Hours Up to 4 Hours Up to 5 Hours Up to 6 Hours More than 6 Hours Transient Permit 42 Number of Transactions – Day of Week Main Library – Total Parking Transactions FY 15/16 Transactions FY 16/17 Diff (#) Diff (%) Monday 43,400 42,200 -1,200 -3% Tuesday 49,100 50,400 1,300 3% Wednesday 51,900 50,500 -1,400 -3% Thursday 49,300 50,500 1,200 2% Friday 39,600 42,600 3,000 8% Saturday 40,600 40,300 -300 -1% Sunday 25,300 25,500 200 1% TOTAL 299,200 302,000 2,800 1% 0 10,000 20,000 30,000 40,000 50,000 60,000 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 FY 2 0 1 5 - 1 6 FY 2 0 1 6 - 1 7 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Transient Permit 43 Average Peak Occupancy – Weekday and Weekend Weekday In FY 2015-16, the average peak occupancy during the weekday was 77%. In FY 2016- 17, there was an increase in average peak occupancy to 83%. This facility regularly reached peak occupancy around noon, maintains peak occupancy through 5pm, and then gradually declines in the evenings. Weekend In FY 2015-16, the average peak occupancy during the weekends was 52%. In FY 2016-17, there was a nominal reduction to average peak occupancy to 51%. This facility regularly reached its peak around 2pm, maintaining peak occupancy through 5pm, and sharply declining through the evening. 35%45%38%38% 42% 38% 14%13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 2015-16 FY 2016-17 FY 2015-16 FY 2016-17 Library Library Weekdays Weekends Transient Permit Expo Light Rail Ridership Statistics Staff downloaded Expo Light Rail estimated ridership statistics from the Metro website - http://isotp.metro.net/MetroRidership/Index.aspx. Below is a graph of the monthly estimated ridership amounts from July 2015 to December 2017. Weekday and weekend Expo Light Rail ridership was relatively stable between July 2015 and April 2016. There was a significant increase in ridership beginning in May 2016 that can be attributed to the Expo Line extension to Downtown Santa Monica. The Downtown Santa Monica terminus is located at 4th Street and Colorado Avenue, which is one block from Third Street Promenade, one block from Santa Monica Place, and half a mile from the Beach. The Expo Light Rail realized an increase in ridership, particularly during the week, when it began the six-minute headway service in March 2017. The City’s Traffic Management Division also implemented a signal priority protocol for Expo trains around this time, giving the rail “the green light” versus surrounding traffic. Expo now has a significant time and frequency advantage it did not have prior to March 2017. 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 FY 2015-16 FY 2016-17 FY 2017-18 Weekday Weekend ATTACHMENT B Below is a year over year comparison of the ridership figures for FY 2015-16 and FY 2016-17: FY 2015-16 and FY 2016-17 Year over Year Ridership Comparison Weekday Month FY 2015-16 FY 2016-17 Diff (#) Diff (%) July 30,685 43,199 12,514 41% August 30,221 43,015 12,794 42% September 30,163 41,518 11,355 38% October 30,315 42,344 12,029 40% November 30,830 47,544 16,714 54% December 30,371 54,073 23,702 78% January 30,510 53,473 22,963 75% February 30,785 55,388 24,603 80% March 30,386 59,931 29,545 97% April 29,047 57,176 28,129 97% May 39,237 60,972 21,735 55% June 45,876 64,164 18,288 40% TOTAL 388,426 622,797 234,371 60% Weekend Month FY 2015-16 FY 2016-17 Diff (#) Diff (%) July 39,050 66,057 27,007 69% August 40,001 68,063 28,062 70% September 40,286 66,145 25,859 64% October 39,464 64,104 24,640 62% November 39,682 67,448 27,766 70% December 38,463 78,561 40,098 104% January 36,620 76,429 39,809 109% February 37,372 69,643 32,271 86% March 36,218 72,552 36,334 100% April 37,910 72,814 34,904 92% May 65,814 66,961 1,147 2% June 70,839 67,219 (3,620) -5% TOTAL 521,719 835,996 314,277 60% GRAND TOTAL 910,145 1,458,793 548,648 60% FY 2016-17 and FY 2017-18 (July to December) Year over Year Ridership Comparison Weekday There were 0.3 million estimated weekday passengers during the first six months of FY 2016- 17. In FY 2017-18, there were 0.4 million estimated weekday passengers during the first six months, resulting in an increase of 0.1 million, or 34% when compared to the prior year. Below is a year over comparison by month. Month FY 2016-17 FY 2017-18 Diff (#) Diff (%) July 43,199 63,385 20,186 47% August 43,015 60,578 17,563 41% September 41,518 58,975 17,457 42% October 42,344 58,803 16,459 39% November 47,544 61,202 13,658 29% December 54,073 61,420 7,347 14% TOTAL 271,693 364,363 92,670 34% Weekend There were 0.4 million estimated weekend passengers during the first six months of FY 2016- 17. There was a slight 1% overall increase in estimated FY 2017-18 weekend ridership when compared to the previous year. Based on the data, it appears that the weekend ridership has begun to level off. Below is a year over comparison by month. Month FY 2016-17 FY 2017-18 Diff (#) Diff (%) July 66,057 67,519 1,462 2% August 68,063 70,555 2,492 4% September 66,145 70,090 3,945 6% October 64,104 67,393 3,289 5% November 67,448 68,381 933 1% December 78,561 68,916 (9,645) -12% TOTAL 410,378 412,854 2,476 1% GRAND TOTAL 682,071 777,217 95,146 14% Option A –Parking Structures 1 and 3 Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 1 ATTACHMENT C Option A –Parking Structures 2, 4 through 8 Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 2 Option A –Ken Edwards Center Parking Structure Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend 0.00 2.50 5.00 7.50 10.00 12.50 15.00 17.50 20.00 22.50 25.00 27.50 30.00 32.50 35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 3 Option A -Parking Structure 9 Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 4 Option A –Parking Structure 10 Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 5 Option A –Civic Parking Structure and Lot Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 6 Option A –Main Library Parking Structure Weekday $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 $32.50 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates OPTION A 7*There was no change in the FY 2015-16 and the current rates. Therefore, the rate structures for FY 2015-16 and current rates are represented in orange Downtown and Periphery Parking Facility Rates - Current and Proposed Parking Structures 1 and 3 Parking Structures 1 and 3 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 2.00$ 4.00$ 2 - 2.5 -$ 1.25$ 2.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 2.00$ 6.00$ 2.5 - 3 1.85$ 3.10$ 2.00$ 6.00$ 3 - 3.5 1.85$ 4.95$ 2.50$ 8.50$ 3 - 3.5 1.85$ 4.95$ 3.00$ 9.00$ 3.5 - 4 1.85$ 6.80$ 2.50$ 11.00$ 3.5 - 4 1.85$ 6.80$ 3.00$ 12.00$ 4 - 4.5 1.85$ 8.65$ 3.00$ 14.00$ 4 - 4.5 1.85$ 8.65$ 4.00$ 16.00$ 4.5 - 5 1.85$ 10.50$ 3.00$ 17.00$ 4.5 - 5 1.85$ 10.50$ 4.00$ 20.00$ 5 - 5.5 1.85$ 12.35$ 4.00$ 21.00$ 5 - 5.5 1.85$ 12.35$ 5.00$ 25.00$ 5.5 - 6 1.85$ 14.20$ 4.00$ 25.00$ 5.5 - 6 1.85$ 14.20$ 5.00$ 30.00$ 6 - 6.5 1.85$ 16.05$ -$ 25.00$ 6 - 6.5 1.85$ 16.05$ -$ 30.00$ 6.5 and More 1.45$ 17.50$ -$ 25.00$ 6.5 and More 1.45$ 17.50$ -$ 30.00$ Daily Max 17.50$ 25.00$ Daily Max 17.50$ 30.00$ Parking Structures 2, 4 through 8 Parking Structures 2, 4 through 8 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 2.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 2.00$ 6.00$ 3 - 3.5 1.85$ 4.95$ 2.00$ 6.00$ 3 - 3.5 1.85$ 4.95$ 2.50$ 8.50$ 3.5 - 4 1.85$ 6.80$ 2.00$ 8.00$ 3.5 - 4 1.85$ 6.80$ 2.50$ 11.00$ 4 - 4.5 1.85$ 8.65$ 3.00$ 11.00$ 4 - 4.5 1.85$ 8.65$ 3.00$ 14.00$ 4.5 - 5 1.85$ 10.50$ 3.00$ 14.00$ 4.5 - 5 1.85$ 10.50$ 3.00$ 17.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 17.00$ 5 - 5.5 1.85$ 12.35$ 4.00$ 21.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 20.00$ 5.5 - 6 1.85$ 14.20$ 4.00$ 25.00$ 6 - 6.5 1.85$ 16.05$ -$ 20.00$ 6 - 6.5 1.85$ 16.05$ -$ 25.00$ 6.5 and More 1.45$ 17.50$ -$ 20.00$ 6.5 and More 1.45$ 17.50$ -$ 25.00$ Daily Max 17.50$ 20.00$ Daily Max 17.50$ 25.00$ Weekday ProposedCurrent Current Proposed Current Proposed Current Proposed Weekend Weekday Weekend Downtown and Periphery Parking Facility Rates - Current and Proposed Ken Edwards Center Parking Structure Ken Edwards Center Parking Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 3 - 3.5 1.85$ 4.95$ 2.00$ 6.00$ 3 - 3.5 1.85$ 4.95$ 1.00$ 5.00$ 3.5 - 4 1.85$ 6.80$ 2.00$ 8.00$ 3.5 - 4 1.85$ 6.80$ 1.00$ 6.00$ 4 - 4.5 1.85$ 8.65$ 3.00$ 11.00$ 4 - 4.5 1.85$ 8.65$ 1.00$ 7.00$ 4.5 - 5 1.85$ 10.50$ 3.00$ 14.00$ 4.5 - 5 1.85$ 10.50$ 1.00$ 8.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 17.00$ 5 - 5.5 1.85$ 12.35$ 1.00$ 9.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 20.00$ 5.5 - 6 1.85$ 14.20$ 1.00$ 10.00$ 6 - 6.5 1.85$ 16.05$ -$ 20.00$ 6 - 6.5 1.85$ 16.05$ -$ 10.00$ 6.5 and More 1.45$ 17.50$ -$ 20.00$ 6.5 and More 1.45$ 17.50$ -$ 10.00$ Daily Max 17.50$ 20.00$ Daily Max 17.50$ 10.00$ Parking Structure 9 Parking Structure 9 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ 0.50$ 0.50$ 0.5 - 1 -$ -$ 0.50$ 0.50$ 1 - 1.5 -$ -$ 0.50$ 1.00$ 1 - 1.5 -$ -$ 0.50$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 1.50$ 3.50$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.50$ 5.00$ 3 - 3.5 1.85$ 4.95$ 1.50$ 5.50$ 3 - 3.5 1.85$ 4.95$ 2.00$ 7.00$ 3.5 - 4 1.85$ 6.80$ 1.50$ 7.00$ 3.5 - 4 1.85$ 6.80$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 2.50$ 11.50$ 4.5 - 5 1.85$ 10.50$ 2.00$ 11.00$ 4.5 - 5 1.85$ 10.50$ 2.50$ 14.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 14.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 20.00$ 6 - 6.5 1.85$ 16.05$ -$ 17.00$ 6 - 6.5 1.85$ 16.05$ -$ 20.00$ 6.5 and More 1.45$ 17.50$ -$ 17.00$ 6.5 and More 1.45$ 17.50$ -$ 20.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 20.00$ Current Proposed Current Proposed Weekday Weekend Current Proposed Current Proposed Weekday Weekend Downtown and Periphery Parking Facility Rates - Current and Proposed Parking Structure 10 Parking Structure 10 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 1.25$ 1.25$ 0.50$ 0.50$ 0-0.5 1.25$ 1.25$ 0.50$ 0.50$ 0.5 - 1 1.25$ 2.50$ 0.50$ 1.00$ 0.5 - 1 1.25$ 2.50$ 0.50$ 1.00$ 1 - 1.5 1.25$ 3.75$ 0.50$ 1.50$ 1 - 1.5 1.25$ 3.75$ 0.50$ 1.50$ 1.5 - 2 1.25$ 5.00$ 0.50$ 2.00$ 1.5 - 2 1.25$ 5.00$ 0.50$ 2.00$ 2 - 2.5 1.25$ 6.25$ 1.00$ 3.00$ 2 - 2.5 1.25$ 6.25$ 1.50$ 3.50$ 2.5 - 3 1.25$ 7.50$ 1.00$ 4.00$ 2.5 - 3 1.25$ 7.50$ 1.50$ 5.00$ 3 - 3.5 1.25$ 8.75$ 1.50$ 5.50$ 3 - 3.5 1.25$ 8.75$ 2.00$ 7.00$ 3.5 - 4 1.25$ 10.00$ 1.50$ 7.00$ 3.5 - 4 1.25$ 10.00$ 2.00$ 9.00$ 4 - 4.5 1.25$ 11.25$ 2.00$ 9.00$ 4 - 4.5 1.25$ 11.25$ 2.50$ 11.50$ 4.5 - 5 1.25$ 12.50$ 2.00$ 11.00$ 4.5 - 5 1.25$ 12.50$ 2.50$ 14.00$ 5 - 5.5 1.25$ 13.75$ 3.00$ 14.00$ 5 - 5.5 1.25$ 13.75$ 3.00$ 17.00$ 5.5 - 6 1.25$ 15.00$ 3.00$ 17.00$ 5.5 - 6 1.25$ 15.00$ 3.00$ 20.00$ 6 - 6.5 1.25$ 16.25$ -$ 17.00$ 6 - 6.5 1.25$ 16.25$ -$ 20.00$ 6.5 and More 1.25$ 17.50$ -$ 17.00$ 6.5 and More 1.25$ 17.50$ -$ 20.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 20.00$ Civic Lot and Structure Civic Lot and Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 1.00$ 1.00$ 0.50$ 0.50$ 0.5 - 1 1.00$ 1.00$ 1.00$ 1.00$ 1 - 1.5 -$ 1.00$ 0.50$ 1.00$ 1 - 1.5 -$ 1.00$ 1.00$ 2.00$ 1.5 - 2 1.50$ 2.50$ 1.00$ 2.00$ 1.5 - 2 1.50$ 2.50$ 1.00$ 3.00$ 2 - 2.5 1.50$ 4.00$ 1.00$ 3.00$ 2 - 2.5 1.50$ 4.00$ 1.00$ 4.00$ 2.5 - 3 1.50$ 5.50$ 1.00$ 4.00$ 2.5 - 3 1.00$ 5.00$ 1.00$ 5.00$ 3 - 3.5 1.50$ 7.00$ 1.50$ 5.50$ 3 - 3.5 -$ 5.00$ -$ 5.00$ 3.5 - 4 1.50$ 8.50$ 1.50$ 7.00$ 3.5 - 4 -$ 5.00$ -$ 5.00$ 4 - 4.5 1.50$ 10.00$ 1.50$ 8.50$ 4 - 4.5 -$ 5.00$ -$ 5.00$ 4.5 - 5 1.50$ 11.50$ 1.50$ 10.00$ 4.5 - 5 -$ 5.00$ -$ 5.00$ 5 - 5.5 1.50$ 13.00$ 2.00$ 12.00$ 5 - 5.5 -$ 5.00$ -$ 5.00$ 5.5 - 6 1.00$ 14.00$ 2.00$ 14.00$ 5.5 - 6 -$ 5.00$ -$ 5.00$ 6 - 6.5 -$ 14.00$ -$ 14.00$ 6 - 6.5 -$ 5.00$ -$ 5.00$ 6.5 and More -$ 14.00$ -$ 14.00$ 6.5 and More -$ 5.00$ -$ 5.00$ Daily Max 14.00$ 14.00$ Daily Max 5.00$ 5.00$ Current Proposed Current Proposed Current Proposed Current Proposed Weekday Weekend Weekday Weekend Downtown and Periphery Parking Facility Rates - Current and Proposed Main Library Parking Structure Main Library Parking Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 1.00$ 1.00$ 0.50$ 0.50$ 0.5 - 1 1.00$ 1.00$ 1.00$ 1.00$ 1 - 1.5 -$ 1.00$ 0.50$ 1.00$ 1 - 1.5 -$ 1.00$ 1.00$ 2.00$ 1.5 - 2 1.00$ 2.00$ 1.00$ 2.00$ 1.5 - 2 1.00$ 2.00$ 1.00$ 3.00$ 2 - 2.5 -$ 2.00$ 1.00$ 3.00$ 2 - 2.5 -$ 2.00$ 1.00$ 4.00$ 2.5 - 3 1.00$ 3.00$ 1.00$ 4.00$ 2.5 - 3 1.00$ 3.00$ 1.00$ 5.00$ 3 - 3.5 1.00$ 4.00$ 1.50$ 5.50$ 3 - 3.5 1.00$ 4.00$ -$ 5.00$ 3.5 - 4 1.00$ 5.00$ 1.50$ 7.00$ 3.5 - 4 1.00$ 5.00$ -$ 5.00$ 4 - 4.5 1.00$ 6.00$ 1.50$ 8.50$ 4 - 4.5 -$ 5.00$ -$ 5.00$ 4.5 - 5 1.00$ 7.00$ 1.50$ 10.00$ 4.5 - 5 -$ 5.00$ -$ 5.00$ 5 - 5.5 1.00$ 8.00$ 2.00$ 12.00$ 5 - 5.5 -$ 5.00$ -$ 5.00$ 5.5 - 6 1.00$ 9.00$ 2.00$ 14.00$ 5.5 - 6 -$ 5.00$ -$ 5.00$ 6 - 6.5 1.00$ 10.00$ -$ 14.00$ 6 - 6.5 -$ 5.00$ -$ 5.00$ 6.5 and More -$ 10.00$ -$ 14.00$ 6.5 and More -$ 5.00$ -$ 5.00$ Daily Max 10.00$ 14.00$ Daily Max 5.00$ 5.00$ Current Proposed Current Proposed Weekday Weekend Option B –Parking Structures 1 and 3 Weekday Weekend OPTION B 1 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates ATTACHMENT D Option B –Parking Structures 2, 4 through 8 Weekday Weekend OPTION B 2 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Ken Edwards Center Parking Structure Weekday Weekend OPTION B 3 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates 0.00 2.50 5.00 7.50 10.00 12.50 15.00 17.50 20.00 22.50 25.00 27.50 30.00 32.50 35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Option B -Parking Structure 9 Weekday Weekend OPTION B 4 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Parking Structure 10 Weekday Weekend OPTION B 5 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Civic Parking Structure and Lot Weekday Weekend OPTION B 6 $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Main Library Parking Structure Weekday Weekend OPTION B 7*There was no change in the FY 2015-16 and the current rates. Therefore, the rate structures for FY 2015-16 and current rates are represented in orange $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $2.50 $5.00 $7.50 $10.00 $12.50 $15.00 $17.50 $20.00 $22.50 $25.00 $27.50 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Downtown and Periphery Parking Facility Rates - Current and Proposed Parking Structures 1 and 3 Parking Structures 1 and 3 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.50$ 3.50$ 2 - 2.5 -$ 1.25$ 2.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.50$ 5.00$ 2.5 - 3 1.85$ 3.10$ 2.00$ 6.00$ 3 - 3.5 1.85$ 4.95$ 2.00$ 7.00$ 3 - 3.5 1.85$ 4.95$ 2.50$ 8.50$ 3.5 - 4 1.85$ 6.80$ 2.00$ 9.00$ 3.5 - 4 1.85$ 6.80$ 2.50$ 11.00$ 4 - 4.5 1.85$ 8.65$ 2.50$ 11.50$ 4 - 4.5 1.85$ 8.65$ 3.00$ 14.00$ 4.5 - 5 1.85$ 10.50$ 2.50$ 14.00$ 4.5 - 5 1.85$ 10.50$ 3.00$ 17.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 17.00$ 5 - 5.5 1.85$ 12.35$ 4.00$ 21.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 20.00$ 5.5 - 6 1.85$ 14.20$ 4.00$ 25.00$ 6 - 6.5 1.85$ 16.05$ -$ 20.00$ 6 - 6.5 1.85$ 16.05$ -$ 25.00$ 6.5 and More 1.45$ 17.50$ -$ 20.00$ 6.5 and More 1.45$ 17.50$ -$ 25.00$ Daily Max 17.50$ 20.00$ Daily Max 17.50$ 25.00$ Parking Structures 2, 4 through 8 Parking Structures 2, 4 through 8 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 1.50$ 3.50$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.50$ 5.00$ 3 - 3.5 1.85$ 4.95$ 1.50$ 5.50$ 3 - 3.5 1.85$ 4.95$ 2.00$ 7.00$ 3.5 - 4 1.85$ 6.80$ 1.50$ 7.00$ 3.5 - 4 1.85$ 6.80$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 2.50$ 11.50$ 4.5 - 5 1.85$ 10.50$ 2.00$ 11.00$ 4.5 - 5 1.85$ 10.50$ 2.50$ 14.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 14.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 20.00$ 6 - 6.5 1.85$ 16.05$ -$ 17.00$ 6 - 6.5 1.85$ 16.05$ -$ 20.00$ 6.5 and More 1.45$ 17.50$ -$ 17.00$ 6.5 and More 1.45$ 17.50$ -$ 20.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 20.00$ Weekday ProposedCurrent Current Proposed Current Proposed Current Proposed Weekend Weekday Weekend Downtown and Periphery Parking Facility Rates - Current and Proposed Ken Edwards Center Parking Structure Ken Edwards Center Parking Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 0.5 - 1 -$ -$ -$ -$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1 - 1.5 -$ -$ 1.00$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 3 - 3.5 1.85$ 4.95$ 1.50$ 5.50$ 3 - 3.5 1.85$ 4.95$ 1.00$ 5.00$ 3.5 - 4 1.85$ 6.80$ 1.50$ 7.00$ 3.5 - 4 1.85$ 6.80$ 1.00$ 6.00$ 4 - 4.5 1.85$ 8.65$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 1.00$ 7.00$ 4.5 - 5 1.85$ 10.50$ 2.00$ 11.00$ 4.5 - 5 1.85$ 10.50$ 1.00$ 8.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 14.00$ 5 - 5.5 1.85$ 12.35$ 1.00$ 9.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 1.00$ 10.00$ 6 - 6.5 1.85$ 16.05$ -$ 17.00$ 6 - 6.5 1.85$ 16.05$ -$ 10.00$ 6.5 and More 1.45$ 17.50$ -$ 17.00$ 6.5 and More 1.45$ 17.50$ -$ 10.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 10.00$ Parking Structure 9 Parking Structure 9 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 -$ -$ 0.50$ 0.50$ 0.5 - 1 -$ -$ 0.50$ 0.50$ 1 - 1.5 -$ -$ 0.50$ 1.00$ 1 - 1.5 -$ -$ 0.50$ 1.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 1.5 - 2 1.25$ 1.25$ 1.00$ 2.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2 - 2.5 -$ 1.25$ 1.00$ 3.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 2.5 - 3 1.85$ 3.10$ 1.00$ 4.00$ 3 - 3.5 1.85$ 4.95$ 1.50$ 5.50$ 3 - 3.5 1.85$ 4.95$ 1.50$ 5.50$ 3.5 - 4 1.85$ 6.80$ 1.50$ 7.00$ 3.5 - 4 1.85$ 6.80$ 1.50$ 7.00$ 4 - 4.5 1.85$ 8.65$ 2.00$ 9.00$ 4 - 4.5 1.85$ 8.65$ 2.00$ 9.00$ 4.5 - 5 1.85$ 10.50$ 2.00$ 11.00$ 4.5 - 5 1.85$ 10.50$ 2.00$ 11.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 14.00$ 5 - 5.5 1.85$ 12.35$ 3.00$ 14.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 17.00$ 5.5 - 6 1.85$ 14.20$ 3.00$ 17.00$ 6 - 6.5 1.85$ 16.05$ -$ 17.00$ 6 - 6.5 1.85$ 16.05$ -$ 17.00$ 6.5 and More 1.45$ 17.50$ -$ 17.00$ 6.5 and More 1.45$ 17.50$ -$ 17.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 17.00$ Weekday Weekend Weekday Weekend Current Proposed Current Proposed Current Proposed Current Proposed Downtown and Periphery Parking Facility Rates - Current and Proposed Parking Structure 10 Parking Structure 10 Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 1.25$ 1.25$ 0.50$ 0.50$ 0-0.5 1.25$ 1.25$ 0.50$ 0.50$ 0.5 - 1 1.25$ 2.50$ 0.50$ 1.00$ 0.5 - 1 1.25$ 2.50$ 0.50$ 1.00$ 1 - 1.5 1.25$ 3.75$ 0.50$ 1.50$ 1 - 1.5 1.25$ 3.75$ 0.50$ 1.50$ 1.5 - 2 1.25$ 5.00$ 0.50$ 2.00$ 1.5 - 2 1.25$ 5.00$ 0.50$ 2.00$ 2 - 2.5 1.25$ 6.25$ 1.00$ 3.00$ 2 - 2.5 1.25$ 6.25$ 1.00$ 3.00$ 2.5 - 3 1.25$ 7.50$ 1.00$ 4.00$ 2.5 - 3 1.25$ 7.50$ 1.00$ 4.00$ 3 - 3.5 1.25$ 8.75$ 1.50$ 5.50$ 3 - 3.5 1.25$ 8.75$ 1.50$ 5.50$ 3.5 - 4 1.25$ 10.00$ 1.50$ 7.00$ 3.5 - 4 1.25$ 10.00$ 1.50$ 7.00$ 4 - 4.5 1.25$ 11.25$ 2.00$ 9.00$ 4 - 4.5 1.25$ 11.25$ 2.00$ 9.00$ 4.5 - 5 1.25$ 12.50$ 2.00$ 11.00$ 4.5 - 5 1.25$ 12.50$ 2.00$ 11.00$ 5 - 5.5 1.25$ 13.75$ 3.00$ 14.00$ 5 - 5.5 1.25$ 13.75$ 3.00$ 14.00$ 5.5 - 6 1.25$ 15.00$ 3.00$ 17.00$ 5.5 - 6 1.25$ 15.00$ 3.00$ 17.00$ 6 - 6.5 1.25$ 16.25$ -$ 17.00$ 6 - 6.5 1.25$ 16.25$ -$ 17.00$ 6.5 and More 1.25$ 17.50$ -$ 17.00$ 6.5 and More 1.25$ 17.50$ -$ 17.00$ Daily Max 17.50$ 17.00$ Daily Max 17.50$ 17.00$ Civic Lot and Structure Civic Lot and Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 1.00$ 1.00$ 0.50$ 0.50$ 0.5 - 1 1.00$ 1.00$ 1.00$ 1.00$ 1 - 1.5 -$ 1.00$ 0.50$ 1.00$ 1 - 1.5 -$ 1.00$ 1.00$ 2.00$ 1.5 - 2 1.50$ 2.50$ 1.00$ 2.00$ 1.5 - 2 1.50$ 2.50$ 1.00$ 3.00$ 2 - 2.5 1.50$ 4.00$ 1.00$ 3.00$ 2 - 2.5 1.50$ 4.00$ 1.00$ 4.00$ 2.5 - 3 1.50$ 5.50$ 1.00$ 4.00$ 2.5 - 3 1.00$ 5.00$ 1.00$ 5.00$ 3 - 3.5 1.50$ 7.00$ 1.50$ 5.50$ 3 - 3.5 -$ 5.00$ -$ 5.00$ 3.5 - 4 1.50$ 8.50$ 1.50$ 7.00$ 3.5 - 4 -$ 5.00$ -$ 5.00$ 4 - 4.5 1.50$ 10.00$ 1.50$ 8.50$ 4 - 4.5 -$ 5.00$ -$ 5.00$ 4.5 - 5 1.50$ 11.50$ 1.50$ 10.00$ 4.5 - 5 -$ 5.00$ -$ 5.00$ 5 - 5.5 1.50$ 13.00$ 2.00$ 12.00$ 5 - 5.5 -$ 5.00$ -$ 5.00$ 5.5 - 6 1.00$ 14.00$ 2.00$ 14.00$ 5.5 - 6 -$ 5.00$ -$ 5.00$ 6 - 6.5 -$ 14.00$ -$ 14.00$ 6 - 6.5 -$ 5.00$ -$ 5.00$ 6.5 and More -$ 14.00$ -$ 14.00$ 6.5 and More -$ 5.00$ -$ 5.00$ Daily Max 14.00$ 14.00$ Daily Max 5.00$ 5.00$ Weekday Weekend Weekday Weekend Current Proposed Current Proposed Current Proposed Current Proposed Downtown and Periphery Parking Facility Rates - Current and Proposed Main Library Parking Structure Main Library Parking Structure Rate Category Incremental Cumulative Incremental Cumulative Rate Category Incremental Cumulative Incremental Cumulative 0-0.5 -$ -$ -$ -$ 0-0.5 -$ -$ -$ -$ 0.5 - 1 1.00$ 1.00$ 0.50$ 0.50$ 0.5 - 1 1.00$ 1.00$ 1.00$ 1.00$ 1 - 1.5 -$ 1.00$ 0.50$ 1.00$ 1 - 1.5 -$ 1.00$ 1.00$ 2.00$ 1.5 - 2 1.00$ 2.00$ 1.00$ 2.00$ 1.5 - 2 1.00$ 2.00$ 1.00$ 3.00$ 2 - 2.5 -$ 2.00$ 1.00$ 3.00$ 2 - 2.5 -$ 2.00$ 1.00$ 4.00$ 2.5 - 3 1.00$ 3.00$ 1.00$ 4.00$ 2.5 - 3 1.00$ 3.00$ 1.00$ 5.00$ 3 - 3.5 1.00$ 4.00$ 1.00$ 5.00$ 3 - 3.5 1.00$ 4.00$ -$ 5.00$ 3.5 - 4 1.00$ 5.00$ 1.00$ 6.00$ 3.5 - 4 1.00$ 5.00$ -$ 5.00$ 4 - 4.5 1.00$ 6.00$ 1.00$ 7.00$ 4 - 4.5 -$ 5.00$ -$ 5.00$ 4.5 - 5 1.00$ 7.00$ 1.50$ 8.50$ 4.5 - 5 -$ 5.00$ -$ 5.00$ 5 - 5.5 1.00$ 8.00$ 1.50$ 10.00$ 5 - 5.5 -$ 5.00$ -$ 5.00$ 5.5 - 6 1.00$ 9.00$ 2.00$ 12.00$ 5.5 - 6 -$ 5.00$ -$ 5.00$ 6 - 6.5 1.00$ 10.00$ -$ 12.00$ 6 - 6.5 -$ 5.00$ -$ 5.00$ 6.5 and More -$ 10.00$ -$ 12.00$ 6.5 and More -$ 5.00$ -$ 5.00$ Daily Max 10.00$ 12.00$ Daily Max 5.00$ 5.00$ Current Proposed Current Proposed Weekday Weekend Rate Comparison -Private Parking Facilities Weekdays 1 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 0 to 1 hour 1 to 2 hours 2 to 3 hours 3 to 4 hours 4 to 5 hours 5 to 6 hours 6 hours to daily max Sum of 100/120 Wilshire (100 spaces) Sum of 149 Arizona Ave (75 spaces) Sum of 1172 2nd Street (85 spaces) Sum of 1345 2nd Street (250 spaces) Sum of 116 Santa Monica (200 spaces) ATTACHMENT E ATTACHMENT F 2427 Main St, Santa Monica, CA 90405 santamonica.com 310.319.6263 March 1, 2018 To City Council: As both President/CEO of Santa Monica Travel & Tourism and a Santa Monica resident, I am pleased to write this letter to express my confidence in Henry Servín and the City of Santa Monica Traffic and Parking team. At Santa Monica Travel & Tourism it is our mission to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. Additionally, Santa Monica Travel & Tourism also provides five visitor center locations (includes 1 mobile vehicle) with friendly, trained and knowledgeable travel counselors who are trained to help visitors experience the best our destination has to offer by providing services such as Visitors Guides and Maps, a free ride shuttle, a foreign language line and information on attractions, hotels, dining, museums, galleries and entertainment throughout the entire city. As can be expected, parking plays an integral role in the satisfactory experience of visitors to our destination. To this end, we rely heavily on the city parking team to meet our visitor’s needs. Throughout the years it has been great to have a team in the city who is able to analyze large data, disseminate it to the stakeholders, and genuinely consider their feedback before making changes to pricing and operational procedures – factors that have a large impact for our visitors. The parking operations team has been responsive to our needs and the current staff report provided is consistent with our requests. I’ve been with Santa Monica Travel & Tourism for the past 21 years and have observed first-hand the operational improvements that have occurred in partnership with the city’s parking team and merchants on Main Street, where our office is located. A good example of this is the initiative for free overnight parking on Main Street that we collectively worked on. Through my conversations with various businesses around the city, I have come to believe that pricing changes based on historical data and previous rate changes have a positive impact on tourism. We support the changes proposed by the city parking team including the gradual reduction of free grace period parking throughout the city because the team has demonstrated how it will increase Item 4-A 3/6/18 1 of 48 Item 4-A 3/6/18 2427 Main St, Santa Monica, CA 90405 santamonica.com 310.319.6263 parking availability and ensure that there is always a parking space available for resident and visitors. Santa Monica Travel & Tourism supports the proposal for the city to use any net incremental revenues to reinvest in additional traffic and parking programs that will benefit the community as a whole. I look forward to continuing to work with the city parking team and remain at your disposal should you need more information on how the team has benefited Santa Monica Travel & Tourism’s mission. I appreciate your consideration. Thank you, Misti Kerns CMP CDME President/CEO Item 4-A 3/6/18 2 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:08 AM To:councilmtgitems Subject:FW: Item 4A Downtown Parking Management Pricing Strategies Study Session From: Noma Boardmember [mailto:nomaboard@gmail.com] Sent: Tuesday, March 6, 2018 10:05 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET>; Ted Winterer <Ted.Winterer@SMGOV.NET>; Gleam Davis <Gleam.Davis@SMGOV.NET>; Tony Vazquez <Tony.Vazquez@SMGOV.NET>; Sue Himmelrich <Sue.Himmelrich@SMGOV.NET>; Pam OConnor <Pam.OConnor@SMGOV.NET>; Terry O’Day <Terry.Oday@smgov.net>; Kevin McKeown Fwd <kevin@mckeown.net>; Rick Cole <Rick.Cole@SMGOV.NET>; David Martin <David.Martin@SMGOV.NET> Subject: Item 4A Downtown Parking Management Pricing Strategies Study Session Council Members: Re: Item 4A Downtown Parking Management Pricing Strategies Study Session The NOMA Board requests that the Council not eliminate the 90 Min free parking in the downtown. As residents we regularly use the parking lots for the Santa Monica Farmers Market, attending movies, eating at the many restaurants and shopping. There is no public transportation from our neighborhood to the downtown and the elimination of the 90 minutes will deter further use of the downtown. Thank you for your consideration of the needs of the residents of the City. NOMA Board smnoma.org NOMAboard@gmail.com Item 4-A 3/6/18 3 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:19 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Restriction on timing of parking downtown Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: sherkush@aol.com [mailto:sherkush@aol.com] Sent: Tuesday, March 6, 2018 10:13 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Restriction on timing of parking downtown The notion of restricting the time of free downtown parking is wrongheaded. It will severely impair enjoying the stores and restaurants in the area. Sherrill Kushner Santa Monica Sent from my Verizon LG Smartphone Item 4-A 3/6/18 4 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:19 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:Rick Cole; Katie E. Lichtig; David Martin; councilmtgitems Subject:FW: 90 minute parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Yolanda Rodarte [mailto:yolanda@communitycorp.org] Sent: Tuesday, March 6, 2018 8:37 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 minute parking Good Morning, I work for Community Corporation of Santa Monica and I have many resident and applicants that come to the office. Is very convenient for them and us to have the 90 minutes of free parking because a lot of this people are low income and can’t afford the extra expense. I beg you not to take the 90 minutes of the free parking. Thank you Regards, Yolanda Rodarte Leasing & Occupancy Specialist Community Corporation of Santa Monica Please note - we've temporarily moved! Our current address is 1820 14th Street 1423 2nd Street, Suite B Santa Monica, CA 90401 T. 310.394.8487 x108 F. 310.975-6772 www.communitycorp.org Please consider the environment before printing this e-mail. Item 4-A 3/6/18 5 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:21 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 minute free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: jane wiedlea [mailto:jwjwiedlea@gmail.com] Sent: Tuesday, March 6, 2018 8:16 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 minute free parking Please RETAIN FREE PARKING FOR 90 MINUTES DOWNTOWN. Removal would decimate business downtown. Jane W. Koehler Item 4-A 3/6/18 6 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:21 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Please keep the 90 minutes free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Maura Vitar [mailto:maura@communitycorp.org] Sent: Tuesday, March 6, 2018 7:39 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Please keep the 90 minutes free parking Dear City Council Please keep the free 90 minutes parking. Is very important for our residents at Community Corporation of Santa Monica who come meet with us or drop off recertification’s etc. Thank you, Maura Vitar Bookkeeper Community Corporation of Santa Monica 1423 2nd Street, Suite B Santa Monica, CA 90401 T. 310.394.8487 113 F. 310.395-4336 www.communitycorp.org Please consider the environment before printing this e-mail. Item 4-A 3/6/18 7 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:21 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 minute free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Kay Pattison [mailto:kjoi504@yahoo.com] Sent: Tuesday, March 6, 2018 7:16 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 minute free parking To City Council: Please retain the 90 minute free parking in the downtown public garages. I have been leading walking tours of DTSM for 10 years and the parking situation downtown often becomes an issue with the people who join our tours. The free 90 minutes is an incentive for tour goers to use the public lots. Often I have to reassure people that there are reasonable parking options in Santa Monica. This particular tour welcomes people from all over the United States and a significant number from overseas. The Santa Monica story we tell is full of historical, cultural and architectural detail that reveals the Item 4-A 3/6/18 8 of 48 Item 4-A 3/6/18 2 impact this energetic, cutting edge city has had on the larger world . This is my opinion only and I am not speaking for the local organization that sponsors these tours. KayPattison 620 Grant Street Santa Monica, Ca 90405 TEL: 310-396-7703 \\ Item 4-A 3/6/18 9 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:21 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 minute free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: jane wiedlea [mailto:jwjwiedlea@gmail.com] Sent: Tuesday, March 6, 2018 8:16 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 minute free parking Please RETAIN FREE PARKING FOR 90 MINUTES DOWNTOWN. Removal would decimate business downtown. Jane W. Koehler Item 4-A 3/6/18 10 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:27 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: PARKING ISSUE Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: A B [mailto:iknowdigg11@yahoo.com] Sent: Monday, March 5, 2018 10:34 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: PARKING ISSUE This is a bit outrageous, leave the parking as is! the city has BIGGER problems they should be handling like the HOMELESS. This city is TURNING into a dump! Item 4-A 3/6/18 11 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:28 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Please keep the current parking policy in downtown Santa Monica Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: bnapharris@aol.com [mailto:bnapharris@aol.com] Sent: Monday, March 5, 2018 9:55 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Please keep the current parking policy in downtown Santa Monica Dear members of the Santa Monica city council, I just learned that the current parking policy allowing 90 minutes of free parking in the garages of downtown Santa Monica may be changed. I am opposed to eliminating the 90-minute free parking. Santa Monica is my destination for shopping, movie going, and restaurants because of the favorable parking policy. The cost of parking most definitely influences my choice regarding where to shop and recreate. I would like to continue supporting Santa Monica businesses as I have in the past. I do hope you will decide to keep the current policy with the 90-minute free parking as it gives me an incentive to spend my time and money in Santa Monica. Thank you so much for allowing me the opportunity to voice my opinion. Sincerely, Bette Harris 856 Wellesley Avenue Los Angeles, California 90049 310-447-5788 Sent from AOL Mobile Mail Item 4-A 3/6/18 12 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:28 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Save the 90 Minute Free Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: pbecker [mailto:pbecker@ix.netcom.com] Sent: Monday, March 5, 2018 9:53 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Save the 90 Minute Free Parking More and more downtown Santa Monica is all for the tourists and not for residents. Taking away the 90 minute free parking is just another way to squeeze more out of these tourists at the expense of the people who live here. We're regulars at the shops and restaurants in the downtown area. Parking while we catch a movie or stroll the Promenade is one of the perks we enjoy as residents. This is our town. Save the parking and save Santa Monica for the residents that support you in so many ways. Pat Becker Item 4-A 3/6/18 13 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:28 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 MINUTE PARKING Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: phillisd@netzero.net [mailto:phillisd@netzero.net] Sent: Monday, March 5, 2018 9:01 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: phillisd@netzero.net Subject: 90 MINUTE PARKING Dear Council Members, Please do change the 90 minute free parking status at City lots in downtown Santa Monica. This has been a benefit enjoyed and appreciated by residents and tourists alike, and great PR for the Council. Let us consider people over profits in this case and keep the good will rolling. Thank you. Phillis Dudick Santa Monica Resident ____________________________________________________________ How To Remove Eye Bags & Lip Lines Fast (Watch) Fit Mom Daily http://thirdpartyoffers.netzero.net/TGL3232/5a9e20a250ed620a2183fst01vuc Item 4-A 3/6/18 14 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:29 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 Minute Free Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Hanna Hartnell [mailto:hanna@hannahartnell.com] Sent: Monday, March 5, 2018 1:16 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 Minute Free Parking City Council, As a business owner and resident of Santa Monica for over thirty‐five years, the changes in cars, parking and traffic is nearly unbelievable. Not for the better, for any of us. Coming into Santa Monica either by foot, bicycle or auto is a horrible experience and any excuse to avoid the trip wins. The one carrot is the hope of the ninety minute free parking. Take this away and no horse or person willing to make the drive will come. There are many more options now available East of us and taking away this one reprieve to the nightmare of driving into Santa Monica will be the nail in the coffin. You’re pushing it, people. Hanna Hanna HARTNELL 1410 Fifth Street‐ Studio 112 Santa Monica CA 90401 Studio 310 393 6587 Cell 310 393 6587 hanna@hannahartnell.com www.hannahartnell.com Item 4-A 3/6/18 15 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:30 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Please don't eliminate free 90 minutes parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Jerryfle@roadrunner.com [mailto:jerryfle@roadrunner.com] Sent: Monday, March 5, 2018 1:40 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Please don't eliminate free 90 minutes parking Gentlemen: I am the property manager of the historic building at 4th and Broadway in Santa Monica. The building has no parking of its own (the lot next door, originally parking for our building, was taken by the City for the building of the Ken Edwards Center). We have approximately 40 tenants who depend on free 90 minute parking for the livelihood of their business—retail sales, office meetings, etc. Removing the 90 minutes of free parking would be a significant imposition and tax on our tenants. Thank you, Jerome Fleischman First Realty Management 1505 4th Street Santa Monica, CA 90401 CONFIDENTIALITY NOTICE: This communication and any documents, files or previous e‐mail messages attached to it, constitute an electronic communication within the scope of the Electronic Communication Privacy Act, 18 USC 2510‐2521. This communication may contain non‐public, confidential, or legally privileged information intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under 18 USC 2511 and other applicable laws. Please reply to the sender that you have received the message in error, and then delete it. Thank you. Item 4-A 3/6/18 16 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:30 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Parking Fee Changes Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Ellen Genco [mailto:ellengenco@gmail.com] Sent: Monday, March 5, 2018 1:48 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Parking Fee Changes I would like to voice my opposition to the proposed change to DT parking which would eliminate the 90 minute free parking. I am a long time (over 20 years) Santa Monica resident and I often need to run a quick errand in DT. Having the free parking in the structures allows me to do , supporting this businesses rather than ordering online. I am also a manager of a retail store downtown & this will effect the number of local customers that will come in. We already have vacancies around us, this change in parking policies will further decrease our regular customer base. This seems like another case of the concerns/best interest of the residents of Santa Monica are not being considered. The city is more concerned about visitors to the city. Thank you Ellen Sent from my iPhone Item 4-A 3/6/18 17 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:30 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Downtown SM Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Donna Gentry [mailto:gentryevents@gmail.com] Sent: Monday, March 5, 2018 1:58 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Downtown SM Parking Dear City Council Members, Please do not eliminate the free 90 minutes in the downtown parking lots. Parking downtown is already costly. I spend a great deal of time downtown, mainly attending meetings (unpaid as a volunteer), dining and shopping. It is not possible for me to take public transportation 95% of my time, nor is it possible for me to cycle and or use Lyft with my downtown needs. It is already challenging for folks who are seniors and/or fixed incomes to shop and enjoy our business districts due to the parking costs. It's another example of the elitism growing in our community and pricing out a diverse market for downtown. Parking and traffic are reasons folks shop in neighboring areas. Thank you for your support. Donna Donna J. Gentry Gentry Group Marketing Communications/Special Events office 310.313.3132 cell 310.990.4284 www.santamonicabayevents.net -- Your essential resource for what's happening facebook.com/santamonicabayevents How wonderful it is that nobody need wait a single moment before starting to improve the world. ~ Anne Frank Item 4-A 3/6/18 18 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:31 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Ken Karmiole [mailto:karmbooks@aol.com] Sent: Monday, March 5, 2018 3:26 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Parking I have been living in Santa Monica since 1970, with a downtown business since 1986. Please allow our 90 minute free parking to remain. It is important to the support of the downtown business community. Thank you, Ken Karmiole Sent from my iPhone Item 4-A 3/6/18 19 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:32 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: DTSM Free Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Steaven Jones [mailto:skjones@sjdcinc.com] Sent: Monday, March 5, 2018 2:44 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: Lawry Meister <lmeister@sjdcinc.com>; Doug Lambeck <dlambeck@sjdcinc.com>; Kathleen Rawson <kathleen@downtownsm.com> Subject: DTSM Free Parking Why would you tinker with DTSM? It is churning on all cylinders and is a fabulous asset for our City!!! Please don’t rock the boat. I cannot believe that the City needs this income so badly that it would risk such a move. PLEASE keep the status quo. Thank you Steaven K. Jones Chairman Steaven Jones Development Company, Inc. 12381 Wilshire Boulevard, Suite 201 Los Angeles, CA 90025 (P) 310.826.3600 x11 (F) 310.826.3611 www.SJDCInc.com Item 4-A 3/6/18 20 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:32 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Save Free Parking in Downtown SM Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Laurie Sasson [mailto:lsasson@me.com] Sent: Monday, March 5, 2018 2:11 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: Laurie Sasson <lsasson@me.com> Subject: Save Free Parking in Downtown SM Dear City Council Members, I am a long time property owner and former business owner on the Third Street Promenade, I urge you to KEEP FREE PARKING in the downtown area. As it is, the retail market is soft and KEEPING FREE PARKING is ESSENTIAL FOR OUR TENANTS and will encourage shoppers to come to our area. Sincerely, Laurie Romano-Sasson Principal and General Manager Romano 1201 Third Street Promenade, LLC Romano 1215-1221 Third Street Promenade, LLC Romano 1338 Third Street Promenade, LLC Item 4-A 3/6/18 21 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:33 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: PLEASE VOTE AGAINST THE REMOVAL OF FREE PARKING FOR VISITORS! Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: naomi blum [mailto:mzngb@yahoo.com] Sent: Monday, March 5, 2018 8:40 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: PLEASE VOTE AGAINST THE REMOVAL OF FREE PARKING FOR VISITORS! There are many SENIORS, which I REPRESENT, HANDICAPPED, and everyday VISITORS who would like to have ONE LAST WAY OF PARKING THAT'S FREE!!!!!!! I live in Santa Monica 27 years, and am in SHOCK AT THE RISING PRICES, & NO CONSIDERATION that SOME RESIDENTS CANNOT AFFORD HOW HUGELY EXPENSIVE EVERYTHING HAS BECOME!!!!!!!! Now the CITY IS THINKING OF RAISING PARKING FEES, TOO! I attend EMERITUS COLLEGE, for SENIORS, GO SHOPPING, EAT OUT ... AND WOULD BE VERY SADDENED IF PARKING PRICES ARE GOING TO BE RISING ALSO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! PLEASE CONSIDER THE IMPACT ON PEOPLE. NOT EVERYONE IS A SILICON BEACH EMPLOYEE!!!!!!!!!!!!!! Naomi Blum, LCSW, DCSW Psychotherapist 1137 2nd Street, #201 Santa Monica, CA 90403 (213) 448-3720 Cell (310) 395-8254 Fax (Call Cell first) mzngb@yahoo.com Item 4-A 3/6/18 22 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:33 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Save free parking downtown! Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Susan Suntree [mailto:sfsuntree@gmail.com] Sent: Monday, March 5, 2018 8:32 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Save free parking downtown! Dear Members of the City Council, Please retain the free parking downtown. It serves the people who live in Santa Monica! Best regards, Susan Suntree 1223 11th Street Santa Monica, CA 90401 Item 4-A 3/6/18 23 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:34 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Downtown Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Joan Isaacs [mailto:joan@JoanIsaacs.com] Sent: Monday, March 5, 2018 8:08 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Downtown Parking I am a commercial property owner in the City of Santa Monica and I am writing to urge you to maintain the 90 minute free parking in the parking structures. It is important for residents and customers who come to downtown Santa Monica to run errands and spend money in our locations. Thank you. Joan Isaacs Isaacs Realty LLC 310‐203‐9432 Item 4-A 3/6/18 24 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:35 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Proposed Change to 90 Min Free Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Malcolm Ray [mailto:mlr@malcolmlray.com] Sent: Monday, March 5, 2018 7:36 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Proposed Change to 90 Min Free Parking Hi Santa Monica Council, I am writing to express my grave concern over your plan to eliminate the 90 minutes of free parking allotted to cars parked at public lots. Without those 90 minutes of free parking it would be almost unaffordable for me to do my errands and park while I am at work. I make minimum wage and this proposed parking scheme is effectively a poor tax. Please do not make any changes. It is already hard enough to find affordable parking with so many blocks designed as permit parking. Many thanks, Malcolm Ray -- M. Lansing Ray 917.796.2589 Item 4-A 3/6/18 25 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:35 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: PLEASE! don't eliminate the 90 minute free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Evelyn Rudie [mailto:erudie@santamonicaplayhouse.com] Sent: Monday, March 5, 2018 7:19 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: PLEASE! don't eliminate the 90 minute free parking Hello, dear council members: The 90 minute free parking is major attraction for customers, shoppers, residents here in Santa Monica! Many of the 25,000 to 35,000 audience members that come to the Playhouse each year specifically ask about parking when they make their reservations (and you know that community members who come to an arts event spend many more dollars on restaurants and shopping) – the 90 minute free parking is a major perk. Parents who bring their children to our workshops would be devastated having to pay two times in one day just to bring and pick up their children. When we first heard that there was going to be a meeting tomorrow night about the parking rates, we thought to ourselves, “Finally! They realize that the parking charges are exorbitant and are planning to lower the prices.” When we heard just now that you are considering eliminating the free parking all together, our jaws just dropped. That 90 minute free parking has been an absolute godsend not only to our staff, our actors, our crew, and our audiences, but to anyone and everyone we have spoken to about Santa Monica. “Affordable and accessible” are bywords that have been part of our mission statement since we opened our doors in 1960 – and from what I know of the city, all of you are doing your best to keep the arts, and indeed, all the activities and businesses in Santa Monica, “affordable and accessible” to the myriad visitors you are courting. With rents skyrocketing in the downtown area, and businesses closing right and left (we counted 9 or 10 empty storefronts in just the 1200 and 1300 block alone) we need to be doing all we can to encourage customers to come, not do more things to push them away. If you are trying to keep people from parking in the downtown area to minimize traffic flow, we understand. But we just don’t think this is the way to do it. PLEASE don’t eliminate the 90 minute free parking. Please! Item 4-A 3/6/18 26 of 48 Item 4-A 3/6/18 2 Evelyn Rudie Co‐Artistic Director Santa Monica Playhouse 1211 4th Street Santa Monica, CA 90401 t. 1‐310‐394‐9779 ext 623 f. 1‐877‐709‐3015 theatre@SantaMonicaPlayhouse.com http://SantaMonicaPlayhouse.com The Playhouse currently celebrates 58 years ‐ over half a century ‐ of continuous theatrical and educational services to the community. Help us keep the doors open! To DONATE ONLINE, simply go to http://SantaMonicaPlayhouse.com and click on the MAKE A DONATION button at the bottom of the home page. As a 501 (c) 3 non‐profit organization, there are many ways you can help the Playhouse, including direct donation, becoming a corporate supporter, contributing to the scholarship program, or by leaving a bequest. Item 4-A 3/6/18 27 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:36 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Save Free Parking In Downtown Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Jessica Ventura [mailto:jventura@communitycorp.org] Sent: Monday, March 5, 2018 5:54 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Save Free Parking In Downtown To whom it may concern, I am in support of saving the free 90 minute parking in downtown. Our business is serving families of low to moderate income. There are times they need to come into our office to sign important documents to keep their rent at an affordable rate. Although these families have affordable rent, some live pay check to pay check. Taking away the free 90 minute parking could cause a monetary burden for these families and individuals. This creates a snow ball effect of problems. The less burden and stress we cause upon them, the more successful their living situations become. Please reconsider saving the 90 free parking. Jessica Ventura Human Resources Assistant Community Corporation of Santa Monica Please note - we've temporarily moved! Our current address is 1820 14th Street 1423 2nd Street, Suite B Santa Monica, CA 90401 T. 310.394.8487 x124 F. 310.975.6626 www.communitycorp.org Please consider the environment before printing this e-mail. Item 4-A 3/6/18 28 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:37 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Free 90 minutes Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Carmela Vibiano [mailto:carmela@communitycorp.org] Sent: Monday, March 5, 2018 5:54 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Free 90 minutes Hello City Council, Please do not eliminate the free 90 minutes of parking downtown! As an employee of Community Corp., it is something that our residents rely on to complete their errands downtown. Carmela Vibiano-Diaz Resident Services Coordinator- Program Specialist Community Corporation of Santa Monica Please note - we've temporarily moved! Our current address is 1820 14th Street 1423 2nd Street, Suite B Santa Monica, CA 90401 T. 310.819.0870 F. 310.220.6505 www.communitycorp.org Please consider the environment before printing this e-mail. Item 4-A 3/6/18 29 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:37 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: downtown visitors 90 minutes free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Wally Marks [mailto:Wally@wnmrealty.com] Sent: Monday, March 5, 2018 5:30 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: Josh Gilman <Joshua@wnmrealty.com>; Kathleen Rawson <kathleen@downtownsm.com> Subject: downtown visitors 90 minutes free parking Hello Council members. I understand the issue of continuing to offer downtown visitors 90 minutes free parking is under review and potential change/elimination. I strongly urge you to study the financial effects along with the psychological effects on all patrons to the downtown area, if one has not been completed already; and then share such a study with property owners like myself before effecting any change. But without such a study, I believe the sales tax revenue amounts are directly tied to the short term free parking as an incentive for patrons to visit, shop and play in our community. There are many elements competing with brick and mortar retail, and obviously, if making the experience less enticing, we all are going to lose business and government revenue. Thank you. Wally Marks Property Owner 1312-1320 Third Street Promenade, (since 1946) Wally Marks WALTER N. MARKS, INC. Helms Hall of Fame 8758 Venice Boulevard, Suite 100 Los Angeles, CA 90034 310-204-1865 (o) 310-836-2208 (f) 310-678-5524 (m) Item 4-A 3/6/18 30 of 48 Item 4-A 3/6/18 2 Check out our updated, Helms Bakery website: www.helmsbakerydistrict.com “How does peace come? Peace doesn’t come because allies agree. Allies are allies — they already agree! Peace comes when you talk to the guy you most hate. And that’s where the courage of a leader comes.” religious leader Desmond Tutu Item 4-A 3/6/18 31 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:37 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Downtown Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: David Hibbert [mailto:hibbert@dfhaia.com] Sent: Monday, March 5, 2018 5:29 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Downtown Parking Santa Monica's downtown is facing challenging times from a retail leasing standpoint. There are many vacancies and more coming. We have been working to reposition the building at 1201 3rd that was occupied by Barnes and Noble. There has apparently been very little interest in the ground floor space. Making parking in the area less attractive to residents at this point would be a step in the wrong direction. David Forbes Hibbert, AIA Principal DFH Architects, LLP 1544 Twentieth Street Santa Monica, CA 90404 tel: 310.394.4045 ext. 4557 direct: 310.752.4557 hibbert@dfhaia.com www.dfhaia.com Item 4-A 3/6/18 32 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:41 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Keep the 90 min free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Eve Salon [mailto:info@evesalon.com] Sent: Tuesday, March 6, 2018 10:36 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Keep the 90 min free parking To whom this may concern, My name is Ksenia Oster Miller and I am the owner of Eve European Salon located on Wilshire between 3rd and 4th. I will not be able to make it to the meeting today, however, I would like to voice my opinion and I strongly believe that we should keep the 90 mins free parking. Item 4-A 3/6/18 33 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:44 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Free parking in Santa Monica Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Safia Razzuqi [mailto:srazzuqi@gmail.com] Sent: Monday, March 5, 2018 4:37 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Free parking in Santa Monica Hi there, My name is Safia -- I live in Santa Monica and I work in downtown Santa Monica at MomentFeed Inc. I strongly support free parking downtown for the first 90 minutes. Over the weekend, I love to come downtown and do some shopping, or go to an exercise class, or have brunch with my friends. If there was no free parking, I'd probably prefer the Montana St corridor or Venice to hang out. Best, Safia Item 4-A 3/6/18 34 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:44 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: No to eliminating 90 mins free in public parking lots Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Richard Tahvildaran Jesswein [mailto:richardamir@me.com] Sent: Tuesday, March 6, 2018 10:42 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: No to eliminating 90 mins free in public parking lots Dear Council Members, I hope you are all well and I thank you for your fine service to our City. I am opposed to the elimination of the 90 mins free parking for our downtown parking structures. As a 20 year resident of Santa Monica who really does his best to support Buy Local and support our community schools, I rely on the free 90 minutes to run in and out of downtown shops. Please do not eliminate the 90 mins free parking. If you must out of necessity, please consider a way to allow residents of Santa Monica to maintain the free 90 minutes. Again, I thank you for your service and send my best, Richard Tahvildaran Jesswein Item 4-A 3/6/18 35 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:44 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Marvin Lotz [mailto:mlotz@acemalibu.com] Sent: Monday, March 5, 2018 4:16 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Parking I do not think shortening free parking will be well received by the limited amount of locals who use the promenade The sales tax revenue will in all probability be reduced The city needs to do something positive to try and reinvigorate 3rd St as there are far too many vacancies and the rumor is more to come This is not a good idea! Sent from my iPhone Item 4-A 3/6/18 36 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:45 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Save Free Parking in Downtown SM Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Ted Romano [mailto:tedromano@me.com] Sent: Monday, March 5, 2018 4:11 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Save Free Parking in Downtown SM Dear City Council Members, I am a long time property owner and former business owner on the Third Street Promenade, I urge you to KEEP FREE PARKING in the downtown area. As it is, the retail market is soft and KEEPING FREE PARKING is ESSENTIAL FOR OUR TENANTS and will encourage shoppers to come to our area. Sincerely, Ted Romano Principal and Director of Development Romano 1201 Third Street Promenade, LLC Romano 1215-1221 Third Street Promenade, LLC Romano 1338 Third Street Promenade, LLC Item 4-A 3/6/18 37 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:45 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Susie Romano [mailto:susieromano@gmail.com] Sent: Monday, March 5, 2018 4:02 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Parking Dear City Council Members, I am a long time property owner and former business owner on the Third Street Promenade, I urge you to KEEP FREE PARKING in the downtown area. As it is, the retail market is soft and KEEPING FREE PARKING is ESSENTIAL FOR OUR TENANTS and will encourage shoppers to come to our area. Sincerely, Susie Romano Romano 1201 Third Street Promenade, LLC Romano 1215-1221 Third Street Promenade, LLC Romano 1338 Third Street Promenade, LLC Item 4-A 3/6/18 38 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:45 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Downtown free parking on Council agenda tomorrow Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Tara Barauskas [mailto:tbarauskas@communitycorp.org] Sent: Monday, March 5, 2018 3:48 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Downtown free parking on Council agenda tomorrow Dear Members of the City Council, I would like to express our support for keeping the 90‐minute free parking policy in downtown Santa Monica. This policy promotes a more welcoming, equitable, user friendly downtown and sets Santa Monica apart from other westside cities who have little to no free parking opportunities. This is an attractive quality for local Santa Monica businesses to offer its clients. For Community Corporation specifically, our office is in downtown, and low‐income households can park and visit without the burden of paying for parking. Please do not abolish this free 90‐minute parking policy. Respectfully, Tara Tara Barauskas, LEED AP Executive Director Community Corporation of Santa Monica Please note - we've temporarily moved! Our current address is 1820 14th Street 1423 2nd Street, Suite B Santa Monica, CA 90401 T. 310.394.8487 x133 F. 310.975.6775 www.communitycorp.org Please consider the environment before printing this e-mail. Item 4-A 3/6/18 39 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:46 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Request for consideration: 90 minutes free parking in downtown Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Merlyn Ruddell [mailto:merlynruddell@gmail.com] Sent: Monday, March 5, 2018 3:47 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: Kathleen Rawson <Kathleen@downtownsm.com> Subject: Request for consideration: 90 minutes free parking in downtown Dear Council Members: I am writing to urge you to preserve the 90 minutes free parking in downtown. I am responsible for two buildings in the area which were developed by my late father, Edward Wenner. My dad was instrumental in the creation of the Third Street Promenade. He worked with the City Council members and the Mayor to bring about this thriving district and source of revenue for the City of Santa Monica. He always envisioned a place where families could come and enjoy themselves in our unique environment. I believe it is essential to this vision to provide easy access for the general public. Without the free parking for an hour and a half, we will lose so much goodwill, and our very special area will become a place that excludes those who have to watch their budget. One of the great things about downtown Santa Monica, that distinguishes it from the tony commercial districts throughout Los Angeles area, is that it is warm, friendly and lovely without being "EXCLUSIVE". Please preserve the 90 minutes free parking in downtown. Thank you so very much for your kind consideration of this matter and my request. -- Warmest wishes, Merlyn W. Ruddell Item 4-A 3/6/18 40 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 10:46 AM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: Please keep the 90 minutes free parking. Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: Marvina Miller [mailto:marvina@centurycommercial.com] Sent: Monday, March 5, 2018 3:33 PM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: Please keep the 90 minutes free parking. To the council and whom it may concern, Santa Monica Promenade area is already difficult to navigate with the one way traffic entering and leaving the parking structures, the bike lanes and then the general traffic to and from the freeway to get here. As a person who work everyday in Santa Monica and use the parking structure and sometime have to work on weekends, the 90 mins free is a huge help. Since my employer only pays for 5 day a week parking (7 am‐ 7pm) the 90 mins help when I have to work late or return to the building for emergencies. To do away with the 90 mins would hurt all of the businesses in the area. Parking is already expensive so any grace period would be a help in making personal and business transactions easier. Sincerely, Marvina Miller 310‐394‐4991x227 Item 4-A 3/6/18 41 of 48 Item 4-A 3/6/18 Item 4-A 3/6/18 42 of 48 Item 4-A 3/6/18 Item 4-A 3/6/18 43 of 48 Item 4-A 3/6/18 Item 4-A 3/6/18 44 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 1:56 PM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: 90 minutes free parking Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie ‐‐‐‐‐Original Message‐‐‐‐‐ From: Alan Mont [mailto:bigalod@aol.com] Sent: Tuesday, March 6, 2018 11:28 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Subject: 90 minutes free parking City council members, Please do not eliminate or reduce the 90 minutes of free parking in the public structures. It is nearly impossible to go downtown and complete anything but a quick trip without going over the 90 minutes especially after all the time finding a spot and then exiting the structure. Even more so with children. Several years ago the free parking was reduced from 2 hours but any additional reduction would be a hardship for residents and small businesses with clients that visit for as little as one hour. Please leave the 90 minute free parking unchanged. Thank you, Alan Mont/Resident Item 4-A 3/6/18 45 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Council Mailbox Sent:Tuesday, March 6, 2018 1:56 PM To:Ted Winterer; Gleam Davis; Pam OConnor; Sue Himmelrich; Terry O’Day; Councilmember Kevin McKeown; Tony Vazquez Cc:councilmtgitems; Rick Cole; Katie E. Lichtig; David Martin Subject:FW: RE: 90 MINUTE PARKING Council‐ Please see the email below regarding downtown parking. Thanks, Stephanie From: phillisd@netzero.net [mailto:phillisd@netzero.net] Sent: Tuesday, March 6, 2018 11:24 AM To: Council Mailbox <Council.Mailbox@SMGOV.NET> Cc: phillisd@netzero.net Subject: Fw: RE: 90 MINUTE PARKING CORRECTION TO PREVIOUS MESSAGE SENT (below). IT HAS BEEN CALLED TO MY ATTENTION THAT I STATED "Please do change the 90 minutes free parking status" in my original email to Council Members. THIS IS A TOTAL ERROR. IT SHOULD READ LOUD AND CLEAR:: "Please DO NOT CHANGE the 90 minute free parking status". This IS my position as a long time Santa Monica resident. Dear Council Members, Please do not (correction to original email) change the 90 minute free parking status at City lots in downtown Santa Monica. This has been a benefit enjoyed and appreciated by residents and tourists alike, and great PR for the Council. Let us consider people over profits in this case and keep the good will rolling. Thank you. Phillis Dudick Santa Monica Resident ____________________________________________________________ After Weeks Of Rumors, Joanna Gaines Comes Clean risingstarnewspaper.com Item 4-A 3/6/18 46 of 48 Item 4-A 3/6/18 2 http://thirdpartyoffers.netzero.net/TGL3232/5a9e20a251fe020a2276est04vuc Virus-free. www.avast.com ____________________________________________________________ After Weeks Of Rumors, Joanna Gaines Comes Clean risingstarnewspaper.com http://thirdpartyoffers.netzero.net/TGL3232/5a9eeb20500eb6b205954st03vuc Item 4-A 3/6/18 47 of 48 Item 4-A 3/6/18 1 Vernice Hankins From:Nancy Morse <nancym@netzero.net> Sent:Tuesday, March 6, 2018 3:12 PM To:councilmtgitems Subject:Item 4A 3/16/18: Downtown Parking To: City Council From: Nancy Morse Subject: Item 4A 3/16/18: Downtown Parking SMC Emeritus should be a stakeholder in any discussion concerning parking rate changes in the downtown parking structures, especially structure #2, as the college is located adjacent to that structure. Classes there are usually 2 hours in length and students attending the classes make up a large portion of those using weekday parking. Changes in the hourly rate and in the handicap parking will affect these students which is an Elder population. Please speak with Dean Silverman at Emeritus. When I heard the 2009 Walker Parking Study presented to the Commission for the Senior Community, the commission members made no mention of Emeritus. I doubt they did in the presentation for this current recommendation as Emeritus is not a city program. The three times I heard presentations of the 2009 Walker Parking Study the city staff presenter stated the study noted a high two hour turnover and attributed it to employees moving their cars. I submit that especially in structure #2 it is due to Emeritus students attending two hour classes. As I haven’t paid attention to council agendas, I was unaware of this agenda item until I saw a notice of it in the parking structure when I was there to attend an Emeritus class. Dean Silverman was in meetings most of today. Please do not ignore the impact of changes on this Elder and vital population. Sincerely, Nancy M. Morse Item 4-A 3/6/18 48 of 48 Item 4-A 3/6/18 CITY OF SANTA MONICA DOWNTOWN PARKING MANAGEMENT PRICING STRATEGIES STUDY SESSION MARCH 6, 2018 Agenda Item 4.A Planning & Community Development Traffic and Parking Management What’s New and Different since 2016? •Per Council direction report back on Parking Utilization •Use Analytics to understand parking behavior •Focus on Downtown parking Availability •Found PS1 & PS3 regularly exceed desired occupancies •What to do about the high cost of subsidized parking? •Rebalance the system gradually & in phases •Offer parking pricing recommendations to fit customer needs consistent with Council policies 2 City of Santa Monica Parking Data Aggregate and Normalize Parking Data Holistic Business Intelligence and Yield Management Tools Brief Introduction to Smarking Help the City of Santa Monica leverage existing parking data to: •Increase insight into parking dynamics •Inform parking policy decisions with data •Track and measure impact of decisions in real time Smarking’s Work with Santa Monica Focused on the 7,000 off-street garage spaces with varying demand and occupancy levels: •11 parking structures in Downtown and Third St Promenade •2 garages around the Civic Center •1 structure located at the Library Demand and Occupancy Patterns: •PS 1 and PS 3 –high occupancy •PS 2, PS4-10 –middle levels of demand, higher on weekends than on weekdays •KEC, Civic Structure, Civic Lot, Library – high occupancy on weekdays, lower occupancy on weekends PS1 PS2 PS3 PS4 PS9 PS10 PS5 PS6 PS7 PS8 Library Civic Structure Civic Lot KEC Year over Year Occupancy Change –PS 3 Parking demand at PS 3 was largely unaffected by the modest rate change in 2016 5 Year over Year Occupancy Change –Library Garage Unchanged rates at the Library caused parking demand to increase 6% overall with a 24% increase in the number of transient parkers 6 Proposed Parking Management Strategies •Use shorter pricing periods, ensuring minimal impact on short-term parking sessions, &progressively increase incremental parking rates for successive time periods •Set monthly parking permit fees to 11x transient weekday daily maximum rate •Re-invest incremental revenues back into Parking, Access, Circulation •Extend pilot Downtown employee discount validation parking program for 1 year •Reduce free parking in Downtown core facilities, from 90 min to 60 min. •Reduce free parking in non-Downtown core facilities from 90 min to 30 min. •Consider implementing a “Resident’s Loyalty Program’ with Merchants 7 Suggested Options for Your Consideration •Option A: Achieve 15% Availability at all facilities at all times •Raise session rates highest in PS 1 & PS 3 •Raise session rates moderately in PS 2 & PS 4-8, and Main Library •Slightly lower rates in KEC, PS9 & PS 10, and •Leave Civic Lot and Structure rates the same pending Walker Civic Center area study •Lower the parking subsidy from 90 minutes to 60 minutes in Downtown •Option B: Achieve 10~11% Availability •Similar to Option A but with lower overall session rates •Option C: Select amongst A and/or B, no reduced parking subsidy at this time. 8 Option A –Parking Structures 1 and 3 Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 9 Option A –PS 2, 4 through 8 Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 10 For Council Consideration –Pricing Downtown Core Current Option A Option B Council Direction? PS 1 & 3 –Weekday $17.50 $25.00 $20.00 PS 1 & 3 –Weekend $17.50 $30.00 $25.00 PS 2, 4-8 –Weekday $17.50 $20.00 $17.00 PS 2, 4-8 –Weekend $17.50 $25.00 $20.00 KEC –Weekday $17.50 $20.00 $17.00 KEC –Weekend $17.50 $10.00 $10.00 11 For Council Consideration –Pricing Downtown Peripheral Current Option A Option B Council Direction? PS 9 & 10 –Weekday $17.50 $17.00 $17.00 PS 9 & 10 –Weekend $17.50 $20.00 $17.00 Civic –Weekday $14.00 $14.00 $14.00 Civic –Weekend $5.00 $5.00 $5.00 Library –Weekday $10.00 $14.00 $12.00 Library –Weekend $5.00 $5.00 $5.00 12 Free Periods –From 90 to 60 Min. Comparable Free Period Max.Daily Rate Beverly Center None $10.00 Beverly Hills City Garages 0,60 or 120 min.$12,$16 or $22 Century City 60 min.$30.00 Culver City Downtown 60 min.$12.00 The Grove LA 60 min.$24.00 Howard Hughes Promenade 30 min.$9.00 Sherman Oaks Galleria None $22.00 West Hollywood City Hall None $8.00 Westside Pavilion 3 hours $20.00 Westfield Topanga & The Village 60 min.$14.00 13 Next Steps –Staff Recommendations to Council 1.Review, provide comment and direction on proposed parking management strategies Option A, or choose an alternative. 2.Direct staff to draft an ordinance modifying the SMMC 3.Direct staff to return to Council with preferred rate adjustments via ordinance and resolution on March 27 4.Direct staff to report annually on the State of Citywide Parking 5.Direct staff to implement a Downtown Business Validation Program 6.Direct staff to consider implementing on a “Residents Loyalty” Parking Program CITY OF SANTA MONICA -DOWNTOWN PARKING MANAGEMENT PRICING STRATEGIES Q & A Item 4.A March 6, 2018 Traffic and Parking Management 16 Investment of Net Parking Revenues •About $20 million net incremental net parking revenues since 2009-10 base year •Net revenues have been used to offset cost of: •Mobility and Parking CIP Projects –Elevators, Parking Equip. •Roadway and Transportation CIP Projects •Street, Traffic Signall, and Parking CIP Projects 17 Lessons Learned from FY 16-17 Rate Change? •Nominal rate increases (e.g. +25% Downtown) can result in modest declines in high peak occupancy, slightly increasing availability and reducing congestion depending on the day of the week •Assertive rate increases (e.g. +180% Civic Center) can result in significant declines in high peak occupancy and congestion •Higher demand facilities (e.g. PS 1 & 3) are less sensitive to rate changes than lower demand facilities •Different rate strategies between garages can be employed to distribute parking demand across all facilities Recent Santa Monica Parking Policy Changes 2017 2010 2016 2012Council adopts new parking rates for garages to adjust demand imbalance Council adopts new rates and a reduction in Downtown free parking period from 2 hours to 90 minutes Council adopts revised rates at Civic Center &Downtown facilities to address overcrowding & discourage “PNR activity”by Expo Riders Council eliminates Parking Minimums on new Development to encourage Affordable Housing & support a People-first community 19 FY 2016-17 Council Approved Rate Changes Rates BEFORE July 2016 Rates AFTER July 2016 (change) PS1 through 9, and KEC Free for 90 min Free for 90 min (No change) $1.00 for next 1 hour $1.25 for next 1 hour (↑$0.25, 23%) $1.50 per add’l 30min $1.85 per add’l 30min (↑$0.35, 23% per 30min) Civic Lot, & Civic Structure Free for 30min Free for 30min (No change) $1.00 per add’l 1hr $1.00 for next hour, $1.50 per add’l 30min (↑$1.00, 50% per 30min after 90min) $5 daily maximum $5 weekend cap, $14 weekday maximum (↑$9, 180% weekday maximum) Library Free for 30min $1.00 per add’l 1hr for 2hrs, then $1.00 per add’l 30min $10 weekday maximum, $5 weekend daily maximum Occupancy impact of FY 16-17 rate change -Weekdays % of Da y s Low <50%High >85%Medium 50%-85% PS1 PS2 PS3 PS4 PS5 PS6 PS7 PS8 PS9 PS10 KEC Civic Lot Civic Structure Library Modest rate increases (+25%) can result in modest declines in high peak occupancy weekdays in many locations; Unchanged rates at the Library garage resulted in increases in occupancy 21 Average Daily Peak Occupancies Weekdays (FY’15 vs. FY’16 vs. Projected) PS1PS2 PS3 PS10 PS6 PS7 PS8 Library Civic Structure Civic Lot KEC PS9 PS4 PS5 Low <50%High >85%Medium 50%-85% Occupancy impact of FY 16-17 rate change –Weekends % of Da y s PS1 PS2 PS3 PS4 PS5 PS6 PS7 PS8 PS9 PS10 KEC Civic Lot Civic Structure Library Although a rate increase has resulted in declines in weekend occupancy at a few locations, some locations like PS1 and PS3 were largely unaffected by the change Low <50%High >85%Medium 50%-85% 23 Average Daily Peak Occupancies Weekends (FY’15 vs. FY’16 vs. Projected) PS1PS2 PS3 PS10 PS6 PS7 PS8 Library Civic Structure Civic Lot KEC PS9 PS4 PS5 Low <50%High >85%Medium 50%-85% Expo Light Rail –Total Ridership 25 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y Fe b r u a r y Ma r c h Ap r i l Ma y Ju n e Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y Fe b r u a r y Ma r c h Ap r i l Ma y Ju n e Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y FY 2015-16 FY 2016-17 FY 2017-18 Weekday Weekend Expo Light Rail –Average Ridership 26 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y Fe b r u a r y Ma r c h Ap r i l Ma y Ju n e Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y Fe b r u a r y Ma r c h Ap r i l Ma y Ju n e Ju l y Au g u s t Se p t e m b e r Oc t o b e r No v e m b e r De c e m b e r Ja n u a r y FY 2015-16 FY 2016-17 FY 2017-18 Weekday Weekend Market Rate Comparison Private Parking Facilities in Santa Monica $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of 100/120 Wilshire (100 spaces) Sum of 149 Arizona Ave (75 spaces) Sum of 1172 2nd Street (85 spaces) Sum of 1345 2nd Street (250 spaces) Sum of 116 Santa Monica (200 spaces) Market Rate Comparison LA County Shopping Centers $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of Century City Sum of Beverly Center Sum of Westside Pavillion Sum of Westfield Topanga Village Sum of Sherman Oaks Galleria Sum of The Grove LA Sum of Howard Hughes Promenade Option A –Downtown Monthly Parking Permits Parking Facility Current Monthly Rate Proposed Monthly Rate Difference ($) Difference (%) Parking Structures 1 and 3 $176.00 $275.00 $99.00 56% Parking Structures 2, 4 through 8 $176.00 $220.00 $44.00 25% Ken Edwards Center $176.00 $220.00 $44.00 25% Parking Structure 9 $176.00 $187.00 $11.00 6% Parking Structure 10 $132.00 $187.00 $55.00 42% Civic Center Parking Lot and Structure $160.00 $160.00 $0.00 0% Main Library $ 82.50 $154.00 $71.50 87% Affordable Housing $65.00 $65.00 $0.00 0% 29 Stakeholder Outreach and Engagement •Commission for the Senior Community •Santa Monica Library Board •Chamber of Commerce •Disabilities Commission •Downtown Santa Monica, Inc. •Santa Monica Travel and Tourism 30 Back up slides for anticipated questions •Why change the free parking grace period? -Continue supporting the goals of ensuring parking availability and improving parking resources utilization as identified in the 2009 Walker Parking Study, LUCE, and the 2012 adopted Resolution-Free up spaces for visitors and customers closest to destinations; reduce the number of employees who drive in and out of the structures in order to get free parking; reduce the revenue loss that results from people driving-Staff estimates grace period will have positive impact on resident experience, visitor experience and business activity (based on sales tax collections data) •How was data collected and aggregated? -Deployed a parking data analytics software to collect and aggregate transaction level data from various revenue systems; the data is stored in a secure environment that meets with Santa Monica ISD requirements-Enables consistent impact tracking and measurement to inform future policy changes City of Santa Monica Parking Management Goals 1.Make parking in Downtown Santa Monica easy to find 2.Reduce “Circling” &Greenhouse Gas Emissions 3.Ensure easier access to all Commercial Corridors 4.Provide reliable & abundant data surrounding parking prices and availability in Santa Monica 5.Build on the storied success of effective parking management through pricing in Downtown Why Do We Manage Parking? –To Support & Achieve City Goals •Promote a healthy, sustainable and thriving downtown •Develop an integrated transportation program designed to reduce peak-period vehicle trips -DCP •Create a more sustainable community by making use of more efficient modes of transportation, walking, biking, transit,& carpooling –more attractive -DCP 33 Option A –Parking Structures 1 and 3 Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 34 Option A –KEC Parking Structure Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 35 Option A –Parking Structure 9 Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 36 Option A –Parking Structure 10 Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 37 Option A –Civic Center Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 38 Option A –Main Library PS Weekday $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Weekend $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates 39 *There was no change in the FY 2015-16 and the current rates. The rate structures for FY 2015-16 and current rates are represented in brown. A Brief History of Time: Parking Management in Santa Monica •1970’s: Santa Monica pioneered the “park once &walk” strategy –A bold strategy at the time •1990’s: Centralized parking locations made it easy for residents &visitors to park, leave their cars behind, and walk to multiple locations and activities •2010’s: However, abundance of low-cost parking made the car “king” -causing congestion, GGE and limiting public transit use –Its time to correct course Option B –Parking Structures 1 and 3 Weekday Weekend 41 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –PS 2, 4 through 8 Weekday Weekend 42 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –KEC Parking Structure Weekday Weekend 43 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 Sum of FY 2015-16 Rates Sum of Current Rates Sum of Proposed Rates Option B -Parking Structure 9 Weekday Weekend 44 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Parking Structure 10 Weekday Weekend 45 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Civic Center Parking Weekday Weekend 46 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates Option B –Main Library PS Weekday Weekend 47 *There was no change in the FY 2015-16 and the current rates. The rate structures for FY 2015-16 and current rates are represented in brown. $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 Sum of FY 2015-16 Rates Sum of FY 2016-17 Rates Sum of Proposed Rates