SR 06-27-2017 3D
Ci ty Council
Report
City Council Meeting : June 27, 2017
Agenda Item: 3.D
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To: Mayor and City Council
From: Andy Agle, Director , Housing and Economic Development, Economic
Development Division
Subject: Downtown Santa Monica, Inc. FY 2017 -18 Budget and Work Plan
Recommended Action
Staff recommends that the City Council approve the Downtown Santa Monica, Inc.
Budget and Operational Work Plan for FY 2017 -18 .
Executive Summary
Staff recommends Council approval of the proposed Downtown Santa Monica, Inc.
(DTSM) Budget and Operational Work Plan for F iscal Year 2017 -18. The City cont racts
with DTSM through a Services Agreement to manage a number of programs, services,
and operations , which requires the annual preparation and approval of a budget and
work plan. The Operational Work Plan summarizes the activities, projects, and
programs that DTSM intends to carry o ut during the upcoming F Y 2017 -2018.
The organization’s FY 2017 -18 revenues are budgeted to be $8,624,973 reflecting an
increase of 5 .0 percent from the previous year. Total expenditures are budgeted to be
$8,762,379 , reflectin g a 4.8 percent increase from the previous year.
Background
Downtown Santa Monica, Inc. (DTSM) is a 501 (c ) (3) non -pr ofit organization that is
under contract with the City to manage a number of programs, services , and operations
to support economic stabi lity, growth, and community life in downtown Santa Monica.
DTSM provides hospitality and maintenance services, programs a year -round calendar
of community events including a popular seasonal ice rink, and promotes downtown
Santa Monica as a vibrant shoppin g, dining , and entertainment destination.
DTSM administers two business -based assessment districts and three property -based
assessment districts. The Central Business District (CBD) established in 1966 is funded
by retail businesses in the CBD. The Oper ation and Maintenance Assessment (Bayside
Assessment) established in 1986 is funded by all businesses within the Bayside District.
The Downtown Santa Monica Property -Based Assessment District (Downtown PBAD)
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established in 2008, and the Lincoln Boulevard P roperty -Based Assessment District
(Lincoln PBAD) and Colorado Avenue Overlay Zone (Colorado Overlay), both
established in 2015 , are funded by property owners within each respective district.
In addition, the arrival of the Expo light rail terminus has in tensified d owntown Santa
Monica’s position as a major visitor destination. Th e popularity has resulted in a need
for additional services to better manage the growing numbers of visitors to the area ,
especially near the Colorado Esplanade and adjacent downt own parks. DTSM and the
City have recently partnered to establish several pilot programs seeking to promote
positive public interactions with ambassador services both in Tongva and Palisades
P arks and adjacent right -of -ways. On December 6, 2016, the City Council authorized
DTSM to establish a pilot ambassador program in Tongva and Palisades Parks to
provide hospitality services and assist with the monitoring of maintenance and safety
needs based on a contractual services agreement with the City (Attachment A).
The Services Agreement between the City and DTSM, approved by Council on
January 13, 2009, requires the annual preparation and approval of a budget and
work plan. In accordance with the Services Agreement, DTSM is submitting its
FY 2017 -18 budget an d work plan for Council review and approval (Attachment s B
and C ).
Discussion
Budget FY 2017 -18
DTSM presents a budget for FY 2017 -18 with anticipated revenues of $8,624,973 and
anticipated expenditures of $8,762,379 (Attachment B ). Revenues from assessme nts
collected by the City on behalf of DTSM are projected to be $6,576,873 and reflect a
four percent increase to the Downtown PBAD, Lincoln PBAD , and Colorado Overlay
assessments. Additional revenues from special events, parking structure advertising,
fil ming, ice rink, and other sources are budgeted at $1,548,100. Revenue related to the
new ambassador pilot program in Tongva and Palisades P arks is budgeted to be
$500,000 ; however , after budget adoption , staff identified an error in the calculation of
rev enue and expenses for a mbassadors in the line items for Tongva and Palisades
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Parks. As presented, the budget includes twelve mont hs of program revenues and only
six months of program expenses, which when corrected w ould require further bud get
modifications of $199,880 . The DTSM Audit & Finance Committee will review budget
modifications at its next regularly scheduled meeting, and through a combination of pre -
payments and allocations from reserves , DTSM staff expect to correct and balance the
budget with min i mal impact on district services . Overall projected revenues reflect a
five percent increase from DTSM’s FY 2016 -17 budget.
Budgeted expenditures for FY 2017 -18 include personnel costs of $1,600,225 (an
increase of 18.4 percent from the previous year), m arketing costs of 1,422,900
(an increase of 9.7 percent from the previous year), and o perations costs of $4,181,184,
which includes Ambassador service in the PBADs and parks of $2,034,159 and
m aintenance expenditures totaling $1,727,025. Total expenditur es for FY 2017 -18 are
projected to be $8,762,379 reflecting a 4.8 percent increase from DTSM’s
FY 2016 -17 budget.
Operational Work Plan 2017 -18
The proposed Operational Work Plan details DTSM’s operational and programming
initiatives for FY 2017 -18 (Attac hment C ). The Work Plan’s five strategic areas are:
Experience Development, Character & Culture Development, Community Advocacy,
Economic Development , and Organizational Management.
1. Experience Development - Position d owntown as a unique, exciting , and broadly
accessible experience -based place, retaining substantial demand and high value.
2. Character & Culture Development - Protect and build upon the reputation of
d owntown Santa Monica as an authentic ally diverse and culturally significant
forward -thi nking urban district.
3. Community Advocacy - Research and monitor the state of d owntown and
proactively advocate on issues of importance to the City and d owntown
stakeholders.
4. Economic Development - Partner with the City and d owntown stakeholders to
maintain a balanced, diverse economic environment and promote the prosperity
of the community as a whole.
5. Organizatio nal Management - Maintain a stro ng, efficient, effective organization
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capable of making solid internal decisions as well as formulatin g external
advocacy in the best interest of d owntown Santa Monica.
Maintenance Activities and Extension of Annual Maintenance Agreement
The annual Operational Work Plan also establishes the responsibilities, maintenance
levels , and performance schedules the City and DTSM must provide to each district
within downtown Santa Monica. The division of maintenance activities are reaffirmed
annually through a Maintenance Services Agreement extension, provided that Council
approves the corresponding year’s Operati onal Work Plan and the cost to the parties
remain cost -neutral. The maintenance responsibilities outlined in the attached
Operational Work Plan for FY 2017 -18 are cost -neutral between the parties. Therefore,
if Council approves the FY 2017 -18 Work Plan, th e City Manager would be authorized
to extend the term of the Maintenance Agreement by one year.
Commission Action
The DTSM Board of Directors approved the B udget and Work Plan for FY 2017 -18 on
May 24, 2017.
Financial Impacts & Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action.
Prepared By: Elana Buegoff, Senior Development Analyst
Approved
Forwarded to Council
Attachments:
A. Council Staff Report 12 -6 -16 - Pilot Program for Park Ambassadors
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B. FY17 -18 DTSM Proposed Budget
C. FY 2017 -18 DTSM Work Plan
Ci ty Council
Report
City Council Meeting : December 6, 2016
Agenda Item: 3.P
1 of 7
To: Mayor and City Council
From: Andy Agle, Director , Housing and Economic Development, Economic
Development Division
Susan Cline, Director, Public Works Department, Karen Ginsberg, Director,
Community & Cultural Services
Subject: Pilot Program for Park Ambassadors
Staff recommends that the City Council authorize the City Manager to negotiate and
execute a Services Agreement with Downtown Santa Monica, Inc. to establish a pilot
ambassador services program for Tongva and Palisades Parks for a one year wi th a
one year option, starting on January 1, 2017.
Executive Summary
The success of the Downtown Santa Monica, Inc. (DTSM) ambassadors, combined with
increasing public activities in the two downtown -adjacent parks, has prompted staff to
propose a one -year pilot program with a one -year option to provide ambassador
services in Tongva and Palisades Parks with the goal of improving the parks’
cleanliness and safety and the public’s perception of the parks. Under the proposed
program, ambassadors would help sup port a comfortable and active environment for all
park visitors by offering hospitality services (directions, recommendations, escorts, etc.)
and reporting maintenance or safety issues to responsible City departments.
Background
The May 2016 opening of the downtown station of Expo light rail phase 2, combined
with the June 2016 opening of the Colorado Esplanade, created a significant gateway
for the public to access Santa Monica’s downtown, the Pier, and Santa Monica’s
adjacent parks. The initial rider ship numbers have exceeded expectations and the
amount of pedestrian activity throughout Santa Monica’s downtown and oceanfront
areas has been significant. Concurrently, as the regional issue of homelessness
continues to be a challenge throughout the Los Angeles area, park users have noted a
marked increase in the number of homeless people in the downtown -adjacent parks.
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Over the past two decades, stewards of public parks have focused on a variety of
means to activate parks in order to help ensure that th ey are welcoming and
comfortable for all users, including residents, visitors, employees of nearby businesses,
and unhoused individuals who may have few other options. Key means for activating
public parks have included diverse programming, such as cultur al and musical events,
fitness and mindfulness classes, games, and outdoor reading rooms. Park activation
strategies have also focused on providing park ambassadors to greet park patrons,
answer questions, and report maintenance problems to park maintenan ce staff and
behavioral problems to local police.
Since its opening, Tongva Park has included a series of cultural events that draw a
diverse group of participants. Tongva Park’s Discovery Hill (children’s play, splash, and
picnic area) is also heavily u sed. However, other parts of the park are used less
frequently and the public has expressed concerns about feeling unwelcome in those
areas of the park. Similarly, Palisades Park is heavily used by fitness enthusiasts
engaged in walking, running, and tra ining, as well as park patrons who enjoy the
incredible views over the Pacific Ocean.
DTSM launched its hospitality and maintenance ambassador program in 2009 following
the establishment of the Downtown Santa Monica Property -Based Assessment District
(PBAD) in which property owners voted to fund supplemental and enhanced services to
benefit the downtown area through a special assessment. Ambassadors are uniformed
sidewalk concierges trained to assist those seeking information about downtown, report
ma intenance or other public safety issues to the appropriate parties, and provide a
welcoming presence for all visitors to the area.
Ambassadors have received excellent reviews and ratings from visitors, residents, and
businesses for their customer service , responsiveness, and knowledge of businesses,
services, and amenities. DTSM has also effectively used ambassadors to monitor the
public restrooms in parking structure 4, greet patrons, and provide information. DTSM
plans to deploy ambassadors to parking s tructure 5 to monitor the public restrooms that
will be built in coordination with the transit and parking customer service center project
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to be completed in late 2017.
On July 14, 2015, Council approved the creation of the Lincoln Boulevard PBAD and
Co lorado Avenue PBAD Overlay Zone as well as authorized a modification to the
Maintenance Services Agreement (Attachment A). The Maintenance Services
Agreement was modified by the City to contract with DTSM for enhanced maintenance
services in the amount of $25,000 annually for the City -owned, Big Blue Bus property
located at 612 Colorado Avenue, which is just outside of the Colorado Avenue PBAD
Overlay Zone. Tongva and Palisades Parks are not located within the DTSM PBAD and
therefore do not benefit from the existing downtown ambassador service program.
Discussion
DTSM currently provides ambassador and maintenance services within the downtown
area, paid for by assessed property owners. DTSM’s ambassador program has been
regarded as a key element of the publi c’s improved perceptions of downtown Santa
Monica as a cleaner and more attractive destination. Tongva Park, Palisades Park, and
the adjacent rights of way have been impacted by increased pedestrian traffic following
the arrival of the Expo line, regional increases in homelessness, greater use by street
performers, and reported illegal activity and anti -social behavior. In response to the
impacts, staff requested that DTSM propose an ambassador services pilot program for
an initial one -year term with a one -year option in the two downtown -adjacent parks. A
pilot program would provide the City and DTSM with an opportunity to assess and
address the cleanliness and safety of the parks, as well as the public’s experiences and
perceptions. As part of the pilot program, staff would evaluate data collected over the
first year of the program to assess the effectiveness of the use of ambassadors in the
parks and whether additional or different activation strategies are required.
DTSM’s proposed ambassador pilot p rogram (Attachment B) would provide hospitality
services in Palisades Park from Santa Monica Pier to the California Incline (Attachment
C) from 6:30 a.m. to 11 p.m. daily, as well as hospitality and restroom monitoring
services in Tongva Park (Attachment D ) from 6 a.m. to 11 p.m. daily. The staffing
would include one hospitality ambassador roaming Palisades Park during the hours of
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public operation, one restroom ambassador monitoring Tongva Park during the hours of
public operation, and one hospitality amb assador roaming Tongva Park during
designated peak hours of operation for up to ten hours daily. Hospitality ambassadors
help maintain a welcoming and safe environment by engaging visitors; offering
directions, recommendations, escorts and other customer s ervice assistance; providing
visual and audio observation to public space management; monitoring and reporting
anti -social behaviors; and providing minor maintenance assistance when needed. In
addition, an ambassador would be stationed in close proximity t o the public restrooms in
Tongva Park to discourage anti -social behaviors, conduct intermittent restroom
cleanings, and check stock of restroom supplies. DTSM would contract with Block by
Block for operation of the ambassador program as an extension of the existing
Downtown Ambassador program. DTSM ambassadors maintain a close working
relationship with the Santa Monica Police Department (SMPD), receive regular training
from SMPD, and communicate frequently with SMPD and parks personnel on the
behaviors and conditions that they encounter and observe.
DTSM’s proposed program budget for the first full year of operation is $309,472 for
Tongva Park and $190,444 for Palisades Park, with an annual program cost of
$499,916. The estimated cost for the remaining six months of service in FY 16 -17 would
be approximately $250,000. DTSM would pay staff at or above the City’s living wage
standard, with annual escalation of up to three percent to cover increased operational
costs such as changes to insurance or wages.
Sta ff recommends a pilot program with an initial one -year term with a one -year option,
with each party maintaining a six -month notice to terminate. DTSM would conduct a
pre -deployment, baseline assessment of the conditions of the parks. During the pilot
progr am, the ambassadors would collect data on handheld devices, recording
observations, types of assistance provided, and interactions with the public. DTSM
would produce both monthly and quarterly reports on the data collected, observations,
trends, and on -go ing issues. Staff proposes to pilot the ambassador program with
DTSM due to its demonstrated ability and expertise related to managing similar
responsibilities, the synergies with DTSM’s existing downtown ambassador program,
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and economies of scale resulti ng from managing the ambassador services collectively,
as well as its ability to commence the Ambassador operation in the parks by January 1,
2017. A Services Agreement to contract ambassador services with DTSM would be
required because the parks are locat ed outside of DTSM’s assessment district
boundaries and the pilot program services would be paid for entirely by the City. At the
end of the pilot program, staff would return to Council with an evaluation of the pilot
program and recommendations regarding the effectiveness of the ambassador program
and whether the program should continue, be modified, or expanded to additional public
spaces, or if an alternative approach should be considered.
Additionally, staff is evaluating how the public spaces along th e Colorado Esplanade at
the southeas t corner of Ocean and Colorado A venues, adjacent to the western entrance
to Tongva Park, and the grassy triangle at Main Street, adjacent to the Sears building,
could be activated to best serve the public and support the Colorado Esplanade and the
adjacent parks. Following the evaluation, staff anticipates returning to Council with
recommendations on activating the areas.
Board Action
DTSM Board reviewed and approved the submission of the proposal to provide
Ambassado r Services in Tongva and Palisades P arks at their October 27, 2016 B oard
meeting.
Financial Impacts & Budget Actions
The Services Agreement with DTSM is for an amount not to exceed $1,015,000 for the
proposed two -year term. Funds for the first six months of service in the amount of
$250,000 are available in the FY 2016 -17 budget in the Public Works Department. The
services agreement would be charged to the following accounts:
014982.555010 $125,000
014522.555010 $125,000
Future -year funding is continge nt on Council budget approval.
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Prepared By: Elana Buegoff, Senior Development Analyst
Approved
Forwarded to Council
Prepared By: Elana Buegoff, Senior Development Analyst
Approved
Forwarded to Council
Attachments:
A. Attachment A - July 14, 2015 Staff Report
B. Attachment B - DTSM Parks Ambassador Proposal
C. Attachment C - Palisades Park Map
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D. Attachment D - Tongva Park Map
E. Written Comments
ATTACHMENT A
Downtown Santa Monica, Inc.
PBAD Increase FY18 (Draft)
FISCAL YEAR BASE INCREASE TOTAL DIFFERENCE
2017/2018 $4,814,301 $144,429 $4,958,730 ($48,143)
2018/2019 $4,958,730 $148,762 $5,107,492 ($99,656)
2019/2020 $5,107,492 $153,225 $5,260,717 ($154,717)
FISCAL YEAR BASE INCREASE TOTAL DIFFERENCE
2017/2018 $4,814,301 $192,572 $5,006,873 $0
2018/2019 $5,006,873 $200,275 $5,207,148 $0
2019/2020 $5,207,148 $208,286 $5,415,434 $0
FISCAL YEAR BASE INCREASE TOTAL DIFFERENCE
2017/2018 $4,814,301 $240,715 $5,055,016 $48,143
2018/2019 $5,055,016 $252,751 $5,307,767 $100,619
2019/2020 $5,307,767 $265,388 $5,573,155 $157,721
*DIFFERENCE is compared to the 4% BID Assessment INCREASE for each year
3% BID ASSESSMENT INCREASE EACH YEAR
4% BID ASSESSMENT INCREASE EACH YEAR
5% BID ASSESSMENT INCREASE EACH YEAR
ATTACHMENT B
Downtown Santa Monica, Inc.
Budget FY18 Summary(Draft)
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
TOTAL INCOME 8,211,756.27 $ 8,449,974.40 $ 238,218.13 $ 8,624,973.04 $ 5.03%8,842,747.97 $ 9,068,983.89 $
TOTAL EXPENDITURES 8,361,756.27 $ 8,047,956.51 $ 314,149.76 $ 8,762,379.08 $ 4.79%8,952,553.51 $ 9,165,385.27 $
BALANCE (150,000.00)$ (137,406.04)$ (109,805.55)$ (96,401.39)$
RESERVE ALLOCATIONS 150,000.00 $ 137,500.00 -$ -$
93.96 $
1. Dolphin Change Program will go into reserves until depleted. Board action 3/22/12
2. Public Art Project of Art Projectors for $150k will be taken from reserves. Board approved 8/25/16
3. FY17 Operating Budget-Final was BOD approved on 4/28/16
4. Increased services for Tongva and Palisades Parks ($250k)
DOWNTOWN SANTA MONICA, INC.
FY18 OPERATING BUDGET
Page 2 of 7
ATTACHMENT C
Downtown Santa Monica, Inc.
Budget FY18 (Draft)
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
REVENUES
40000 Bayside Assessment 1,406,500.00 1,406,500.00 - 1,350,000.00 -4.02%1,350,000.00 1,350,000.00
40100 CBD Assessment 220,000.00 220,000.00 - 220,000.00 0.00%220,000.00 220,000.00
40200 BID Assesment 4,009,025.08 4,009,025.08 - 4,169,386.09 4.00%4,336,161.53 4,509,607.99
40205 Lincoln Assessment 438,856.00 438,856.00 - 456,410.24 4.00%474,666.65 493,653.32
40210 Colorado Overlay 366,419.92 366,419.92 - 381,076.72 4.00%396,319.79 412,172.58
40300 Dolphin Donations 10,800.00 3,583.68 7,216.32 - 10,300.00 -4.63%10,300.00 10,300.00
40400 Special Events 7,500.00 10,900.00 3,400.00 10,000.00 33.33%12,500.00 15,000.00
40500 Filming 65,000.00 88,521.31 23,521.31 65,000.00 0.00%65,000.00 65,000.00
40600 ICE at Santa Monica 949,489.17 997,246.74 47,757.57 975,000.00 2.69%975,000.00 975,000.00
40800 Ice Rink Sponsorship 55,000.00 120,500.00 65,500.00 60,000.00 9.09%60,000.00 60,000.00
40900 Other Income 33,200.00 36,780.83 3,580.83 27,000.00 -18.67%27,000.00 27,000.00
40910 City Parks Program 249,946.10 249,958.80 12.70 500,000.00 100.04%515,000.00 530,450.00
40950 Parking Structure Advertising 400,000.00 501,003.76 101,003.76 400,000.00 0.00%400,000.00 400,000.00
41000 Interest 20.00 678.28 658.28 800.00 3900.00%800.00 800.00
TOTAL INCOME 8,211,756.27 $ 8,449,974.40 $ 238,218.13 $ 8,624,973.04 $ 5.03%8,842,747.97 $ 9,068,983.89 $
DOWNTOWN SANTA MONICA, INC.
FY18 OPERATING BUDGET
REVENUES
Page 3 of 7
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
PERSONNEL
60100 Salaries 1,062,764.97 1,023,715.08 39,049.89 1,265,000.00 1,315,600.00 1,368,224.00
60900 Payroll Taxes 75,957.37 71,112.74 4,844.63 94,875.00 98,670.00 102,616.80
60700 Insurance Benefits 162,047.00 142,978.36 19,068.64 177,100.00 184,184.00 191,551.36
60800 Retirement 50,638.25 49,949.37 688.88 63,250.00 65,780.00 68,411.20
PERSONNEL TOTAL 1,351,407.59 $ 1,287,755.55 $ 63,652.04 $ 1,600,225.00 $ 18.41%1,664,234.00 $ 1,730,803.36 $
ADMINISTRATION
60200 Bank Charges 871.03 1,080.12 209.10 - 700.00 700.00 700.00
BANK CHARGES TOTAL 871.03 $ 1,080.12 $ (209.10)$ 700.00 $ -19.63%700.00 $ 700.00 $
60300 General Office Supplies - - - - - -
60310 60310 Office Supplies 15,000.00 17,871.93 2,871.93 - 8,000.00 8,000.00 8,000.00
60320 60320 Computers 15,000.00 18,018.22 3,018.22 - 4,000.00 4,000.00 10,000.00
60325 60325 Software / Subscriptions - - - 15,000.00 17,500.00 20,000.00
60330 60330 Computer Maintenance 7,750.00 7,200.00 550.00 - - -
60340 60340 Furniture 8,000.00 8,218.75 218.75 - 1,500.00 1,500.00 1,500.00
60350 60350 Other Equipment 500.00 850.00 - - -
GENERAL OFFICE TOTAL 46,250.00 $ 52,158.90 $ (5,558.90)$ 28,500.00 $ -38.38%31,000.00 $ 39,500.00 $
60400 Occupancy - - - - - -
60410 60410 The 1351 Building 199,595.00 199,585.92 9.08 205,996.00 212,448.00 218,772.00
60420 60420 Security 1,760.00 2,006.10 246.10 - 1,760.00 1,760.00 1,760.00
60430 60430 Electric 10,000.00 5,223.11 4,776.89 6,000.00 6,250.00 6,500.00
60440 60440 Storage 10,775.00 18,733.00 7,958.00 - - - -
60450 60450 Cleaning 1,500.00 1,495.00 5.00 1,500.00 1,500.00 1,500.00
OCCUPANCY TOTAL 223,630.00 $ 227,043.13 $ (3,413.13)$ 215,256.00 $ -3.74%221,958.00 $ 228,532.00 $
60500 Telephone/Internet - - - - - -
60510 60510 Office Phones & internet 8,000.00 7,925.51 74.49 8,000.00 8,250.00 8,500.00
60520 60520 Cell Phones 8,800.00 8,336.43 463.57 10,200.00 10,200.00 10,200.00
TELEPHONE TOTAL 16,800.00 $ 16,261.94 $ 538.06 $ 18,200.00 $ 8.33%18,450.00 $ 18,700.00 $
60600 Printing & Notifications 2,000.00 2,011.20 11.20 - 2,000.00 2,000.00 2,000.00
PRINTING & NOTIFICATIONS TOTAL 2,000.00 $ 2,011.20 $ (11.20)$ 2,000.00 $ 0.00%2,000.00 $ 2,000.00 $
61000 Professional Services - - - - - -
61010 61010 Accounting 12,350.00 12,660.00 310.00 - 12,700.00 13,050.00 13,400.00
61020 61020 Audit 8,750.00 8,750.00 - 8,750.00 8,750.00 8,750.00
61030 61030 Legal 20,000.00 1,730.00 18,270.00 10,000.00 10,000.00 10,000.00
61040 61040 Payroll Processing 4,000.00 3,386.94 613.06 4,000.00 4,000.00 4,000.00
61050 61050 403 B Admin 5,950.00 6,417.50 467.50 - 5,950.00 5,950.00 5,950.00
61060 61060 Human Resources 14,700.00 33,241.50 18,541.50 - 10,000.00 10,000.00 10,000.00
PROFESSIONAL SERVICES TOTAL 65,750.00 $ 66,185.94 $ (435.94)$ 51,400.00 $ -21.83%51,750.00 $ 52,100.00 $
EXPENSES
Page 4 of 7
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
61200 Equipment Rental 6,500.00 6,467.73 32.27 6,750.00 7,000.00 7,250.00
EQUIPMENT RENTAL TOTAL 6,500.00 $ 6,467.73 $ 32.27 $ 6,750.00 $ 3.85%7,000.00 $ 7,250.00 $
61300 Taxes & Licenses 300.00 190.00 110.00 300.00 300.00 300.00
TAXES & LICENSES TOTAL 300.00 $ 190.00 $ 110.00 $ 300.00 $ 0.00%300.00 $ 300.00 $
61400 Repairs & Maintenance 3,000.00 1,855.60 1,144.40 2,000.00 2,000.00 2,000.00
REPAIRS & MAINTENANCE TOTAL 3,000.00 $ 1,855.60 $ 1,144.40 $ 2,000.00 $ -33.33%2,000.00 $ 2,000.00 $
61500 Membership & Subscriptions 5,000.00 5,861.53 861.53 - 5,000.00 5,000.00 5,000.00
MEMBERSHIP & SUB TOTAL 5,000.00 $ 5,861.53 $ (861.53)$ 5,000.00 $ 0.00%5,000.00 $ 5,000.00 $
61700 Postage - - - 2,500.00 2,500.00 2,500.00
61710 61710 Postage Machine 2,200.00 1,714.51 485.49 - - -
61720 61720 General Postage 1,000.00 42.44 957.56 - - -
POSTAGE TOTAL 3,200.00 $ 1,756.95 $ 1,443.05 $ 2,500.00 $ -21.88%2,500.00 $ 2,500.00 $
61800 Travel & Auto 27,500.00 23,367.05 4,132.95 27,500.00 27,500.00 27,500.00
TRAVEL & AUTO TOTAL 27,500.00 $ 23,367.05 $ 4,132.95 $ 27,500.00 $ 0.00%27,500.00 $ 27,500.00 $
61900 Education & Staff Development 10,500.00 9,631.57 868.43 11,000.00 11,500.00 12,000.00
EDUCATION & STAFF DEV. TOTAL 10,500.00 $ 9,631.57 $ 868.43 $ 11,000.00 $ 4.76%11,500.00 $ 12,000.00 $
62400 Documentation - 1,000.00 1,000.00 - - - -
DOCUMENTATION TOTAL -$ 1,000.00 $ (1,000.00)$ -$ 0.00%-$ -$
62700 Insurance - - - - - -
32710 62710 Commercial Package 27,000.00 26,062.72 937.28 27,810.00 28,644.30 29,503.63
62720 62720 Directors & Officers 1,300.00 1,139.72 160.28 1,339.00 1,379.17 1,420.55
62730 62730 Workers Comp 10,000.00 8,843.96 1,156.04 11,000.00 11,330.00 11,669.90
INSURANCE TOTAL 38,300.00 $ 36,046.40 $ 2,253.60 $ 40,149.00 $ 4.83%41,353.47 $ 42,594.07 $
62800 Parking 1,500.00 484.55 1,015.45 1,500.00 1,500.00 1,500.00
PARKING TOTAL 1,500.00 $ 484.55 $ 1,015.45 $ 1,500.00 $ 0.00%1,500.00 $ 1,500.00 $
62900 Service Recognition 5,500.00 3,660.48 1,839.52 4,000.00 4,000.00 4,000.00
62910 62910 Transportation Incentive - - - 4,000.00 4,000.00 4,000.00
SERVICE RECOGNITION TOTAL 5,500.00 $ 3,660.48 $ 1,839.52 $ 8,000.00 $ 45.45%8,000.00 $ 8,000.00 $
ADMINISTRATION TOTAL 456,601.03 $ 455,063.09 $ 1,887.94 $ 420,755.00 $ -7.85%432,511.47 $ 450,176.07 $
BUSINESS DEVELOPMENT
62000 Meetings - - - - - -
62010 62010 DTSM Board Meetings 4,750.00 4,369.01 380.99 5,000.00 5,000.00 5,000.00
62020 62020 DTSM Board Dinner 5,000.00 5,000.00 - 5,000.00 5,000.00 5,000.00
62030 62030 DTSM Retreat 7,500.00 4,018.72 3,481.28 7,500.00 7,500.00 7,500.00
62040 62040 Stakeholder Meetings 2,500.00 697.25 1,802.75 2,000.00 2,000.00 2,000.00
62050 62050 Annual Meeting & Report 42,685.00 54,176.03 11,491.03 - 45,000.00 45,000.00 45,000.00
62060 62060 Community Meetings 500.00 463.12 36.88 - - -
MEETINGS TOTAL 62,935.00 $ 68,724.13 $ (5,789.13)$ 64,500.00 $ 2.49%64,500.00 $ 64,500.00 $
Page 5 of 7
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
62100 Development 12,750.00 8,716.36 4,033.64 10,000.00 10,250.00 10,500.00
DEVELOPMENT TOTAL 12,750.00 $ 8,716.36 $ 4,033.64 $ 10,000.00 $ -21.57%10,250.00 $ 10,500.00 $
62200 Consultants 10,000.00 10,000.00 - - - -
62210 62210 Retail Consultant 72,000.00 72,000.00 - 72,000.00 72,000.00 72,000.00
62220 62220 Research 65,000.00 56,720.34 8,279.66 65,000.00 65,000.00 65,000.00
62240 62240 Database Development 15,000.00 17,626.80 2,626.80 - 5,000.00 5,000.00 5,000.00
62245 62245 IT Consultant - - - 14,400.00 14,400.00 14,400.00
62250 62250 Stakeholder Survey 6,000.00 - 6,000.00 - - -
62260 62260 Pedestrian & Auto Stats 21,115.00 26,745.35 5,630.35 - 21,115.00 21,115.00 21,115.00
CONSULTANTS TOTAL 189,115.00 $ 183,092.49 $ 6,022.51 $ 177,515.00 $ -6.13%177,515.00 $ 177,515.00 $
BUSINESS DEVELOPMENT TOTAL 264,800.00 $ 260,532.98 $ 4,267.02 $ 252,015.00 $ -4.83%252,265.00 $ 252,515.00 $
MARKETING AND PROMOTIONAL
63000 Newsletter 36,000.00 30,355.00 5,645.00 9,900.00 10,400.00 10,900.00
NEWSLETTER TOTAL 36,000.00 $ 30,355.00 $ 5,645.00 $ 9,900.00 $ -72.50%10,400.00 $ 10,900.00 $
63900 Publications - - - -
63910 63910 Directory 38,000.00 39,903.35 1,903.35 - 48,000.00 48,500.00 49,000.00
PUBLICATIONS TOTAL 38,000.00 $ 39,903.35 $ (1,903.35)$ 48,000.00 $ 26.32%48,500.00 $ 49,000.00 $
63100 Community Events & Promotion - - - - - -
63101 63101 Community Events/Support 96,150.00 139,140.10 42,990.10 - 145,000.00 147,500.00 150,000.00
63102 63102 Meetings & Sponsorships 21,800.00 13,859.90 7,940.10 25,000.00 25,500.00 26,000.00
63103 63103 Holiday Promotion - - - 5,000.00 5,250.00 5,500.00
COMMUNITY & EVENTS TOTAL 117,950.00 $ 153,000.00 $ (35,050.00)$ 175,000.00 $ 48.37%178,250.00 $ 181,500.00 $
63105 Downtown Employee Rewards Program 3,000.00 1,526.00 1,474.00 2,000.00 2,000.00 2,000.00
DTERP TOTAL 3,000.00 $ 1,526.00 $ 1,474.00 $ 2,000.00 $ -33.33%2,000.00 $ 2,000.00 $
63110 Marketing Promotion - - - - - -
63112 63112 Rewards Book & Bag 30,000.00 22,273.63 7,726.37 25,000.00 25,000.00 25,000.00
63113 63113 Strategic Partnerships 15,000.00 7,000.00 8,000.00 15,000.00 15,000.00 15,000.00
63118 63118 Giveaways 10,000.00 10,000.00 - 10,000.00 10,000.00 10,000.00
63120 63120 Creative Development 70,000.00 76,633.00 6,633.00 - 70,000.00 72,500.00 75,000.00
63125 63125 Printed Collateral 15,000.00 11,250.23 3,749.77 5,000.00 24,000.00 24,000.00
63135 63135 Photography 20,000.00 22,437.00 2,437.00 - 15,000.00 15,000.00 15,000.00
63140 63140 Social Media 12,000.00 12,861.12 861.12 - 13,000.00 13,000.00 13,000.00
MARKET PROMOTION TOTAL 172,000.00 $ 162,454.98 $ 9,545.02 $ 153,000.00 $ -11.05%174,500.00 $ 177,000.00 $
63155 Public Relations - - - - - -
63160 63160 General Retainer & Crisis Mgmt 72,000.00 72,000.00 - 72,000.00 72,000.00 72,000.00
63165 63165 Events, Meetings & Releases 2,500.00 - 2,500.00 1,000.00 1,000.00 1,000.00
PUBLIC RELATIONS TOTAL 74,500.00 $ 72,000.00 $ 2,500.00 $ 73,000.00 $ -2.01%73,000.00 $ 73,000.00 $
Page 6 of 7
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
63200 Winter Holiday - - - - - -
63210 63210 Events 94,000.00 74,861.79 19,138.21 90,000.00 92,500.00 95,000.00
63220 63220 Winter Décor 160,000.00 159,875.88 124.12 310,000.00 310,000.00 310,000.00
63230 63230 Advertising/AV 50,000.00 48,012.50 1,987.50 15,000.00 15,000.00 15,000.00
63235 63235 ICE Sponsorship Fulfillment 43,000.00 25,130.18 17,869.82 40,000.00 40,000.00 40,000.00
WINTER HOLIDAY TOTAL 347,000.00 $ 307,880.35 $ 39,119.65 $ 455,000.00 $ 31.12%457,500.00 $ 460,000.00 $
63300 Advertising (including co-ops)95,000.00 108,126.71 13,126.71 - 100,000.00 102,500.00 105,000.00
63305 63305 Parking Structure Ads 320,000.00 328,000.08 8,000.08 - 320,000.00 320,000.00 320,000.00
ADVERTISING TOTAL 415,000.00 $ 436,126.79 $ (21,126.79)$ 420,000.00 $ 1.20%422,500.00 $ 425,000.00 $
63450 Internet Support - - - - - -
63460 63460 Website Maintenance 4,100.00 2,000.00 2,100.00 3,000.00 3,250.00 3,500.00
63470 63470 Hosting Services 7,000.00 2,184.93 4,815.07 2,000.00 2,250.00 2,500.00
63480 63480 Internet Subscriptions 2,500.00 2,658.97 158.97 - - - -
INTERNET SUPPORT TOTAL 13,600.00 $ 6,843.90 $ 6,756.10 $ 5,000.00 $ -63.24%5,500.00 $ 6,000.00 $
63700 Downtown Signage 80,000.00 85,639.85 5,639.85 - 82,000.00 83,000.00 84,000.00
DOWNTOWN SIGNAGE TOTAL 80,000.00 $ 85,639.85 $ (5,639.85)$ 82,000.00 $ 2.50%83,000.00 $ 84,000.00 $
MARKETING TOTAL 1,297,050.00 $ 1,295,730.22 $ 1,319.78 $ 1,422,900.00 $ 9.70%1,455,150.00 $ 1,468,400.00 $
ICE
63260 Ice Rink 853,467.50 853,504.53 37.03 - 875,000.00 2.52%875,000.00 875,000.00
ICE TOTAL 853,467.50 $ 853,504.53 $ (37.03)$ 875,000.00 $ 2.52%875,000.00 $ 875,000.00 $
OPERATIONS
65000 Ambassadors - - - - - -
65100 65100 Hospitality Contract 1,399,125.00 1,396,266.72 2,858.28 1,521,098.75 1,646,731.71 1,696,133.66
65105 65105 Lincoln Contract 135,000.00 134,880.60 119.40 139,050.00 143,221.50 147,518.15
65110 65110 Colorado Contract 167,000.00 164,609.04 2,390.96 172,010.00 177,170.30 182,485.41
65150 65150 City Parks Program 199,945.81 199,946.10 0.29 - 200,000.00 206,000.00 212,180.00
65200 65200 Data Base Dev/Tech 8,750.00 7,200.00 1,550.00 - - -
65400 65400 Supplies & Materials 1,500.00 2,878.90 1,378.90 - 2,000.00 2,000.00 2,000.00
AMBASSADORS TOTAL 1,911,320.81 $ 1,905,781.36 $ 5,539.45 $ 2,034,158.75 $ 6.43%2,175,123.51 $ 2,240,317.22 $
67000 BID Maintenance - - - - - -
67100 67100 Power Washing 530,000.00 546,473.00 16,473.00 - 530,000.00 532,500.00 535,000.00
67200 67200 Maintenance Contract 798,250.00 797,405.50 844.50 822,197.50 846,863.43 872,269.33
67205 67205 Lincoln Contract 113,961.00 107,261.91 6,699.09 117,379.83 120,901.22 124,528.26
67210 67210 Colorado Contract 161,600.00 160,663.80 936.20 166,448.00 171,441.44 176,584.68
67250 67250 General Maintenance 89,500.00 93,878.40 4,378.40 - 90,000.00 92,500.00 95,000.00
67300 67300 Equipment/Supplies 2,500.00 87.36 2,412.64 1,000.00 1,000.00 1,000.00
BID MAINTENANCE TOTAL 1,695,811.00 $ 1,705,769.97 $ (9,958.97)$ 1,727,025.33 $ 1.84%1,765,206.09 $ 1,804,382.27 $
Page 7 of 7
2016 / 17 2016 / 17 2016 / 17 2017 / 18 % Change 2018 / 19 2019 / 20
Final Budget Total Variance Draft Budget 2017-2018 Draft Budget Draft Budget
68000 Special Projects - - - - - -
68250 68205 Beautification (Lincoln)100,000.00 - 100,000.00 105,000.00 110,250.00 115,762.50
68000 68300 General Maintenance - - - - - -
68350 68350 Special Projects 153,998.35 154,000.00 1.65 - 60,000.00 92,513.44 87,728.85
68351 68351 Public Art Projects 150,000.00 12,500.00 137,500.00 137,500.00 - -
68400 68400 Visioning 10,000.00 4,998.02 5,001.98 7,500.00 - -
SPECIAL PROJECTS TOTAL 413,998.35 $ 171,498.02 $ 242,500.33 $ 310,000.00 $ -25.12%202,763.44 $ 203,491.35 $
69000 Outreach Program Support - - - - - -
69100 69100 Program Support 104,000.00 102,020.79 1,979.21 110,000.00 120,000.00 130,000.00
69200 69200 Misc. Outreach Support 2,500.00 - 2,500.00 - - -
OUTREACH SUPPORT PROGRAM TOTAL 106,500.00 $ 102,020.79 $ 4,479.21 $ 110,000.00 $ 3.29%120,000.00 $ 130,000.00 $
OPERATIONS TOTAL 4,127,630.16 $ 3,885,070.14 $ 242,560.02 $ 4,181,184.08 $ 1.30%4,263,093.04 $ 4,378,190.84 $
DOLPHIN
66000 Security and Maintenance 500.00 - 500.00 - - -
66100 Contributions 10,300.00 10,300.00 - 10,300.00 10,300.00 10,300.00
DOLPHIN PROGRAM TOTAL 10,800.00 $ 10,300.00 $ 500.00 $ 10,300.00 $ -4.63%10,300.00 $ 10,300.00 $
DOLPHIN PROGRAM $ 10,800.00 $ 10,300.00 $ 500.00 $ 10,300.00 -4.63% $ 10,300.00 $ 10,300.00
TOTAL EXPENSES 8,361,756.27 $ 8,047,956.51 $ 314,149.76 $ 8,762,379.08 $ 4.79%8,952,553.51 $ 9,165,385.27 $
2017/2018 OPERATIONAL PLAN
DOWNTOWN SANTA MONICA, INC.
In Fiscal Year 2017-2018, Downtown Santa Monica, Inc. (DTSM) is committed to executing this
comprehensive and detailed Operational Plan that will ensure Downtown Santa Monica
remains a dynamic urban center that is accessible, economically vibrant, healthy and
welcoming to all Santa Monicans.
The plan’s priorities have been set by the DTSM Board of Directors, the City Council of Santa
Monica and the Downtown Community Plan, a document created over the course of many
meetings with community stakeholders that will guide the future of Downtown and more
clearly define DTSM’s role and responsibilities.
Downtown continues to play the critical role of being Santa Monica’s living room, the place
where locals go to shop, run errands, meet with friends and neighbors, and experience art and
entertainment in all its forms. To maintain its standing as both the cultural and economic hub of
Santa Monica, DTSM will keep providing critical services, such as the Hospitality and
Maintenance Program that keeps streets safe, clean and inviting. DTSM will also enhance its
calendar of fun, free community events and continue its supervision of Tongva and Palisades
parks, now monitored daily by DTSM ambassadors.
In addition, DTSM will embark on a new set of initiatives with key partners, including the City of
Santa Monica and local merchants, that include an engaging and culturally relevant public art
program; more robust wayfinding to better guide motorists and pedestrians; promoting more
environmentally friendly modes of transportation; activating more public and private spaces;
revitalizing the Third Street Promenade through infrastructure improvements, including
updating the popular Dinosaur fountains and topiary sculptures; and bolstering the retail
environment with a strong mix of uses and unique experiences that have become critical in the
rapidly evolving retail industry.
The following operations plan clearly outlines how DTSM staff will focus their efforts to
accomplish the objectives mentioned within and will serve as the roadmap moving forward.
1
D o w n t o w n S a n t a M o n i c a , I n c . B o a r d o f D i r e c t o r s S t r a t e g i c P r i o r i t i e s
The following objectives of this plan align to the strategic priorities of the Board of Directors.
1.Downtown Community Plan
Objectives: 3.2.1; 3.2.2; 4.1.2
2.Circulation & Mobility
Objectives: 1.5.5; 3.3.1; 3.3.2; 3.4.1; 3.4.2
3.Infrastructure Improvements
Objectives: 4.2.1; 4.2.2; 4.2.3; 4.2.4
4.Retail Support
Objectives: 1.4.5; 1.5.2; 1.5.3; 2.2.1; 2.2.2; 2.2.3; 3.1.1; 3.1.3; 4.1.1; 4.3.1; 4.3.2; 4.3.3;
4.3.4; 4.3.5; 4.3.6
5.Community Connections
Objectives: 1.1.1; 1.1.2
S a n t a M o n i c a C i t y C o u n c i l S t r a t e g i c P r i o r i t i e s
The following objectives of this plan align to the strategic priorities of the City Council.
1.Mobility
Objectives: 1.5.5; 3.3.1; 3.3.2; 3.4.1; 3.4.2
2.Learn & Thrive
Objectives: 1.1.1; 1.1.2
3.Inclusive & Diverse Community
Objectives: 4.1.2
4.Homelessness
Objectives: 3.2.3
5.Airport
Objectives: Not Applicable
2
1.E x p e r i e n c e D e v e l o p m e n t
Position Downtown as a unique, exciting and broadly accessible experience-based place,
retaining substantial demand and high value.
1 .1 .N u r t u r e D o w n t o w n a s a p l a c e e m b o d y i n g l o c a l f l a v o r a n d w e l c o m e a b r o a d a u d i e n c e t o
e n j o y a n a u t h e n t i c S a n t a M o n i c a e x p e r i e n c e .
1 .1 .1 .D e v e l o p a c a l e n d a r o f e n g a g i n g c o m m u n i t y e v e n t s t o e n h a n c e a n d i n v i g o r a t e t h e
D o w n t o w n e n v i r o n m e n t .
1 .1 .2 .P r o d u c e s i g n a t u r e e v e n t s a n d a c t i v i t i e s d e s i g n e d t o e n c o u r a g e S a n t a M o n i c a r e s i d e n t s
a n d e m p l o y e e s t o e n g a g e w i t h D o w n t o w n .
1 .1 .3 .E n h a n c e t h e p u b l i c r e a l m a n d d r i v e p e d e s t r i a n e x p l o r a t i o n t h r o u g h i n s t a l l a t i o n o f
e n g a g i n g , c u l t u r a l l y -r e l e v a n t p u b l i c a r t .
1 .1 .4 .E n c o u r a g e d e v e l o p m e n t o f h i g h -q u a l i t y p u b l i c s p a c e s o n p u b l i c a n d p r i v a t e p r o p e r t y .
1 .2 .P r o v i d e e n h a n c e d c u s t o d i a l s e r v i c e s t o k e e p t h e d i s t r i c t a c l e a n a n d a t t r a c t i v e p u b l i c
p l a c e . (S e e a p p e n d i c e s f o r a c o m p l e t e s c h e d u l e o f m a i n t e n a n c e o b l i g a t i o n s .)
1 .2 .1 .C o l l a b o r a t e w i t h C i t y o f S a n t a M o n i c a a n d r e l a t e d s e r v i c e v e n d o r s t o e n s u r e c o m p l i a n c e
w i t h m a i n t e n a n c e s t a n d a r d s e s t a b l i s h e d b y b o t h p a r t i e s .
1 .2 .2 .M a n a g e c u s t o d i a l s e r v i c e s f o r D o w n t o w n p u b l i c p a r k i n g s t r u c t u r e s i n a c c o r d a n c e w i t h
P a r k i n g S t r u c t u r e M a i n t e n a n c e A g r e e m e n t .
1 .2 .3 .C o n d u c t t h o r o u g h a n n u a l p o w e r w a s h i n g a n d a s -n e e d e d h o t s p o t c l e a n i n g o f p u b l i c
p a r k i n g s t r u c t u r e s 1 -6 , 9 a n d 1 0 a s w e l l a s s i d e w a l k s , c r o s s w a l k s , a n d a l l e y s .
1 .2 .4 .M o n i t o r a n d p r o v i d e c u s t o d i a l s e r v i c e s t o s e l e c t p u b l i c r e s t r o o m s d u r i n g a l l h o u r s i n
w h i c h t h e y r e m a i n o p e n t o t h e g e n e r a l p u b l i c .
1 .2 .5 .P r o m p t l y r e m o v e g r a f f i t i f r o m p u b l i c a n d p r i v a t e p r o p e r t y a n d n o t i f y p r i v a t e p r o p e r t y
o w n e r s o f o t h e r m a i n t e n a n c e c o n c e r n s a n d s a f e t y h a z a r d s .
1 .3 .S u p p o r t t h e C i t y o f S a n t a M o n i c a ’s p u b l i c s a f e t y o f f i c i a l s i n t h e i r e f f o r t s t o k e e p
D o w n t o w n s a f e .
1 .3 .1 .M a i n t a i n s t r o n g r e l a t i o n s h i p s w i t h k e y p e r s o n n e l o f d e p a r t m e n t s c h a r g e d w i t h
m a i n t a i n i n g s a f e t y i n D o w n t o w n , i n c l u d i n g b u t n o t l i m i t e d t o t h e P o l i c e a n d F i r e
D e p a r t m e n t s , C o d e C o m p l i a n c e , a n d t h e C i t y A t t o r n e y ’s o f f i c e .
1 .3 .2 .T r a c k o c c u r r e n c e o f p u b l i c s a f e t y i n c i d e n t s i n D o w n t o w n a n d p r o v i d e n o t i f i c a t i o n t o
a p p r o p r i a t e p a r t i e s a s n e e d e d .
1 .3 .3 .E n s u r e D o w n t o w n S a n t a M o n i c a , I n c . a n d i t s e m p l o y e e s a r e p r e p a r e d t o a s s i s t a s
d i r e c t e d b y p u b l i c s a f e t y o f f i c i a l s i n t h e e v e n t o f a n a t u r a l d i s a s t e r o r o t h e r e m e r g e n c y .
1 .4 .E n s u r e D o w n t o w n r e m a i n s a n a c t i v e , w e l l -m a n a g e d p l a c e .
1 .4 .1 .M o n i t o r c o m p l i a n c e w i t h e s t a b l i s h e d o r d i n a n c e s , r e g u l a t i o n s a n d o t h e r g u i d e l i n e s ,
n o t i f y i n g a p p r o p r i a t e C i t y p e r s o n n e l a s n e e d e d ; a d v i s e D o w n t o w n u s e r s a c c o r d i n g l y .
3
1 .4 .2 .C o l l a b o r a t e w i t h t h e C i t y t o p r o v i d e a c t i v e v e n u e a n d s t r e e t p e r f o r m e r m a n a g e m e n t f o r
T h i r d S t r e e t P r o m e n a d e a n d o t h e r p u b l i c s p a c e s .
1 .4 .3 .S c r e e n o u t s i d e e v e n t r e q u e s t s f o r a d h e r e n c e t o e s t a b l i s h e d g u i d e l i n e s a n d c o o r d i n a t e
e v e n t l o g i s t i c s a c c o r d i n g l y .
1 .4 .4 .F i e l d r e q u e s t s t o f i l m i n D o w n t o w n S a n t a M o n i c a a n d w o r k w i t h t h e C i t y t o e n s u r e t h a t
f i l m i n g s h o o t s c o m p l y w i t h a l l m u n i c i p a l c o d e s p e r t a i n i n g t o t h e u s e o f p u b l i c s p a c e .
1 .4 .5 .A s s i s t t h e C i t y i n m a n a g i n g t h e v e n d i n g c a r t p r o g r a m o n T h i r d S t r e e t P r o m e n a d e a n d
o t h e r C i t y l e a s e h o l d s .
1 .4 .6 .M a i n t a i n a c c e s s i b i l i t y b y m o n i t o r i n g p e r m i t s f o r l a r g e -s c a l e m a i n t e n a n c e a n d
c o n s t r u c t i o n , s t r e e t a n d a l l e y c l o s u r e s , a n d T h i r d S t r e e t P r o m e n a d e v e h i c l e a c c e s s ;
m i t i g a t e i m p a c t s a n d c o m m u n i c a t e w i t h s t a k e h o l d e r s a c c o r d i n g l y .
1 .5 .W e l c o m e v i s i t o r s t o D o w n t o w n a n d i n f o r m t h e m o f t h e d i s t r i c t ’s b u s i n e s s e s , a t t r a c t i o n s
a n d a m e n i t i e s .
1 .5 .1 .D e p l o y H o s p i t a l i t y A m b a s s a d o r s w h o r e f e r u s e r s t o D o w n t o w n b u s i n e s s e s a n d o t h e r
l o c a t i o n s , g e n e r a t e w o r k o r d e r s t o r e p a i r d a m a g e d D o w n t o w n i n f r a s t r u c t u r e , p r o v i d e
w a l k i n g d i r e c t i o n s , m o n i t o r k e y r e s t r o o m s , j u m p -s t a r t v e h i c l e s a n d a c t a s e y e s a n d e a r s
o n t h e s t r e e t i n t h e d i s t r i c t .
1 .5 .2 .P r o v i d e a d i r e c t o r y a n d w a l k i n g m a p o f b u s i n e s s e s i n t h e d i s t r i c t .
1 .5 .3 .P a r t n e r w i t h S a n t a M o n i c a T r a v e l & T o u r i s m t o s u p p o r t t o u r i s m p r o g r a m m i n g a n d
p r o d u c e i n c e n t i v e p r o g r a m s f o r g u e s t s .
1 .5 .4 .P a r t n e r w i t h S a n t a M o n i c a C o n s e r v a n c y t o p r o m o t e v i s i b i l i t y o f h i s t o r i c a s s e t s .
1 .5 .5 .W o r k w i t h t h e C i t y t o m a x i m i z e p e d e s t r i a n a n d v e h i c u l a r w a y f i n d i n g i n D o w n t o w n S a n t a
M o n i c a f o r v i s i t o r s u s i n g a l l a v a i l a b l e m o d e s o f t r a n s p o r t a t i o n .
1 .5 .6 .M a i n t a i n a c o m p r e h e n s i v e w e b s i t e f o r D o w n t o w n S a n t a M o n i c a a n d l e v e r a g e n e w
t e c h n o l o g i e s t o s h a r e i n f o r m a t i o n a b o u t t h e d i s t r i c t .
4
2.C h a r a c t e r & C u l t u r a l D e v e l o p m e n t
Protect and build upon the reputation of Downtown Santa Monica as an authentic,
diverse, culturally significant and forward-thinking urban district.
2 .1 .P r o t e c t a n d s t r e n g t h e n t h e D o w n t o w n S a n t a M o n i c a b r a n d e q u i t y .
2 .1 .1 .R e v i e w a n d r e f r e s h b r a n d e l e m e n t s a s n e e d e d t o e n s u r e c o n t i n u e d r e l e v a n c e .
2 .1 .2 .M o n i t o r i n d u s t r y t r e n d s , c o m p e t i t i v e l a n d s c a p e , a n d c o m m u n i t y f e e d b a c k , a d j u s t i n g
m a r k e t i n g a n d c o m m u n i c a t i o n a c c o r d i n g l y .
2 .2 .C u l t i v a t e b r a n d a w a r e n e s s b y e d u c a t i n g D o w n t o w n b u s i n e s s e s a n d c o m m u n i t y p a r t n e r s
a n d e n c o u r a g i n g p a r t i c i p a t i o n i n m a r k e t i n g e f f o r t s .
2 .2 .1 .H o s t s t a k e h o l d e r m e e t i n g s t o s h a r e u p d a t e s o n p r o g r a m s , c o l l a b o r a t i v e o p p o r t u n i t i e s
a n d o t h e r e s s e n t i a l i n f o r m a t i o n .
2 .2 .2 .P r o d u c e a n d d i s t r i b u t e p u b l i c a t i o n s t o s h a r e r e l e v a n t , t i m e l y i n f o r m a t i o n a b o u t
D o w n t o w n S a n t a M o n i c a w i t h d i s t r i c t b u s i n e s s e s a n d s t a k e h o l d e r s .
2 .2 .3 .E x p a n d t h e p r o m o t i o n a n d u t i l i z a t i o n o f t h e e m p l o y e e r e w a r d s p r o g r a m .
2 .3 .C o m m u n i c a t e w i t h i d e n t i f i e d t a r g e t a u d i e n c e s t o i n f l u e n c e v i s i t o r b e h a v i o r .
2 .3 .1 .P r o d u c e a d v e r t i s i n g a n d p u b l i c r e l a t i o n s c a m p a i g n s t o c o n v e y b r a n d m e s s a g i n g .
2 .3 .2 .U t i l i z e d i g i t a l p l a t f o r m s t o d i s s e m i n a t e t i m e l y i n f o r m a t i o n a n d r e i n f o r c e b r a n d i d e n t i t y .
2 .3 .3 .G u i d e v i s i t o r e x p e r i e n c e t h r o u g h i n s t a l l a t i o n o f v i s u a l l y e n g a g i n g m e s s a g i n g d i s p l a y e d i n
p a r k i n g s t r u c t u r e s a n d i n t h e p u b l i c r i g h t o f w a y .
5
3.C o m m u n i t y A d v o c a c y
Research and monitor the state of Downtown and proactively advocate on issues of
importance to the City and Downtown stakeholders.
3 .1 .P o s i t i o n D o w n t o w n S a n t a M o n i c a , I n c . a s a c e n t r a l s o u r c e o f i n f o r m a t i o n o n a l l a s p e c t s
r e l a t e d t o D o w n t o w n , i n c l u d i n g t h e e c o n o m i c v i t a l i t y a n d m a r k e t p o t e n t i a l .
3 .1 .1 .C o n d u c t m a r k e t a n d d e m o g r a p h i c r e s e a r c h , q u a n t i f y D o w n t o w n u s a g e a n d l e v e r a g e
a v a i l a b l e r e s o u r c e s t o a g g r e g a t e d a t a s e t s .
3 .1 .2 .C o n d u c t s t a k e h o l d e r s u r v e y s , m y s t e r y s h o p s , a n d p r o g r a m e v a l u a t i o n s a s n e e d e d t o
m a x i m i z e t h e e f f e c t i v e n e s s o f D T S M , I n c . p r o g r a m s .
3 .1 .3 .A n a l y z e a n d a p p l y d a t a t o d r i v e o r g a n i z a t i o n a l d e c i s i o n -m a k i n g , p a c k a g i n g k e y d a t a f o r
d i s s e m i n a t i o n t o s t a k e h o l d e r s .
3 .2 .A n t i c i p a t e a n d w o r k w i t h b o t h p r i v a t e a n d p u b l i c s e c t o r p a r t n e r s t o p r o a c t i v e l y m a n a g e
t h e o v e r a r c h i n g n e e d s o f a c o n t i n u o u s l y e v o l v i n g D o w n t o w n .
3 .2 .1 .I s s u e f i n a l p r i o r i t y r e c o m m e n d a t i o n s p r i o r t o a d o p t i o n o f t h e D o w n t o w n C o m m u n i t y
P l a n a n d a s s i s t t h e C i t y i n p r o g r e s s i n g f r o m p l a n n i n g t o i m p l e m e n t a t i o n .
3 .2 .2 .A d v i s e t h e C i t y C o u n c i l a n d i t s b o a r d s , c o m m i s s i o n s , a n d s t a f f o n d e v e l o p m e n t o f
p o l i c i e s , p l a n s a n d o r d i n a n c e s i m p a c t i n g t h e t r a j e c t o r y o f D o w n t o w n .
3 .2 .3 .P a r t n e r w i t h t h e C i t y o f S a n t a M o n i c a a n d o t h e r c o m m u n i t y o r g a n i z a t i o n s i n s u p p o r t i n g
h o m e l e s s i n i t i a t i v e s .
3 .3 .A d d r e s s c i r c u l a t i o n a n d p a r k i n g i s s u e s f a c i n g c u r r e n t u s e r s o f D o w n t o w n .
3 .3 .1 .I d e n t i f y p o l i c i e s , p r o g r a m s , a n d t a c t i c a l i n t e r v e n t i o n s t o e a s e a c c e s s t o D o w n t o w n f o r
u s e r s o f a l l m o d e s .
3 .3 .2 .A d v o c a t e f o r m a x i m u m e f f e c t i v e n e s s a n d e f f i c i e n c y i n m a n a g i n g p u b l i c a n d s h a r e d
p a r k i n g r e s o u r c e s .
3 .4 .I n f l u e n c e b e h a v i o r s a n d f a c i l i t a t e t r a n s i t i o n f r o m s i n g l e o c c u p a n c y v e h i c l e s t o h i g h e r
c a p a c i t y m o d e s .
3 .4 .1 .L a u n c h t a r g e t e d e d u c a t i o n c a m p a i g n s t o e n c o u r a g e e f f e c t i v e u s e o f h i g h e r c a p a c i t y
m o d e s o f t r a n s p o r t a t i o n .
3 .4 .2 .E n g a g e t r a n s p o r t a t i o n e x p e r t i s e t o e n s u r e D o w n t o w n o b t a i n s a c c e s s t o i n n o v a t i v e
m o b i l i t y s o l u t i o n s .
6
4.E c o n o m i c D e v e l o p m e n t
Partner with the City and Downtown stakeholders to maintain a balanced, diverse
economic environment and promote the prosperity of the community as a whole.
4 .1 .A d v o c a t e o n b e h a l f o f p r o p e r t y a n d b u s i n e s s o w n e r s o n m a t t e r s c o n t r i b u t i n g t o t h e
o v e r a l l v i t a l i t y o f b u s i n e s s D o w n t o w n .
4 .1 .1 .S e r v e a s l i a i s o n b e t w e e n p r o p e r t y a n d b u s i n e s s o w n e r s a n d t h e C i t y o f S a n t a M o n i c a t o
m a x i m i z e t h e e c o n o m i c v i t a l i t y o f D o w n t o w n p r i v a t e p r o p e r t y .
4 .1 .2 .T r a c k , a n a l y z e , a n d a d v i s e t h e C i t y C o u n c i l a n d i t s b o a r d s , c o m m i s s i o n s , a n d s t a f f o n
p u b l i c a n d p r i v a t e d e v e l o p m e n t p r o j e c t s .
4 .2 .C o l l a b o r a t e w i t h t h e C i t y t o c r e a t e e n g a g i n g s t r e e t s c a p e s a n d p e d e s t r i a n s p a c e s t h r o u g h
p r e s e r v a t i o n o f e x i s t i n g a s s e t s a n d r e i n v e s t m e n t i n i n f r a s t r u c t u r e .
4 .2 .1 .M a x i m i z e t h e P r o m e n a d e ’s c o m p e t i t i v e a d v a n t a g e s a n d e c o n o m i c v i t a l i t y t h r o u g h
p l a n n i n g a n d a d v o c a t i n g f o r r e i n v e s t m e n t i n c a p i t a l i m p r o v e m e n t s .
4 .2 .2 .P a r t i c i p a t e i n p l a n n i n g o f s t r e e t s c a p e p r o j e c t s t h r o u g h o u t t h e d i s t r i c t .
4 .2 .3 .A d v o c a t e f o r u s e o f p a r k i n g r e v e n u e s t o f u n d m a i n t e n a n c e a n d e n h a n c e m e n t o f e x i s t i n g
p u b l i c p a r k i n g s t r u c t u r e s a s c r i t i c a l i n f r a s t r u c t u r e f o r D o w n t o w n u s e r s .
4 .2 .4 .E x p a n d p e d e s t r i a n s c a l e l i g h t i n g o n s i d e w a l k s , s t r e e t s a n d a l l e y s d i s t r i c t w i d e .
4 .3 .M a x i m i z e t h e v i t a l i t y o f D o w n t o w n b y f o s t e r i n g a d i v e r s e , e n g a g i n g m i x o f h i g h -q u a l i t y
r e t a i l , r e s t a u r a n t , a n d e n t e r t a i n m e n t b u s i n e s s e s a n d o t h e r a c t i v e u s e s .
4 .3 .1 .M o n i t o r i n d u s t r y t r e n d s a n d s t a k e h o l d e r f e e d b a c k t o d i s s e m i n a t e f i n d i n g s a n d a d j u s t
s t r a t e g i c p l a n n i n g a c c o r d i n g l y .
4 .3 .2 .E d u c a t e d e c i s i o n m a k e r s a n d d i s s e m i n a t e d a t a a b o u t r e t a i l t r e n d s a n d t h e i m p a c t s o f
i n d i v i d u a l l e a s i n g d e c i s i o n s o n t h e s u c c e s s o f t h e d i s t r i c t a s a w h o l e .
4 .3 .3 .E n c o u r a g e a b a l a n c e d m i x o f a c t i v e u s e s .
4 .3 .4 .P r o m o t e o p p o r t u n i t i e s f o r u n i q u e b u s i n e s s e s t h a t d i f f e r e n t i a t e D o w n t o w n f r o m o t h e r
r e g i o n a l d e s t i n a t i o n s .
4 .3 .5 .F a c i l i t a t e i n n o v a t i v e o p p o r t u n i t i e s , p o s s i b l y i n c l u d i n g p o p -u p s h o p s , t e m p o r a r y m a r k e t s ,
a n d r e t a i l i n c u b a t i o n p r o g r a m s .
4 .3 .6 .E v a l u a t e p o t e n t i a l g u e s t s e r v i c e s a n d l e v e r a g e n e w t e c h n o l o g i e s t o e n c o u r a g e
a d d i t i o n a l c o n s u m e r s p e n d i n g .
7
5.O r g a n i z a t i o n a l M a n a g e m e n t
Maintain a strong, efficient, effective organization capable of making solid internal decisions
as well as formulating external advocacy in the best interest of Downtown Santa Monica.
5 .1 .M a i n t a i n h i g h s t a n d a r d s o f p r o f e s s i o n a l a d m i n i s t r a t i o n a n d s e r v i c e s .
5 .1 .1 .C o n d u c t r e g u l a r s t a f f t r a i n i n g a n d c r e a t e o p p o r t u n i t i e s f o r p r o f e s s i o n a l d e v e l o p m e n t
a n d c o n t i n u i n g e d u c a t i o n .
5 .1 .2 .H o s t a n a n n u a l s t a f f r e t r e a t f o r s t r a t e g i c a n d o r g a n i z a t i o n a l p l a n n i n g w i t h r o u t i n e
f o l l o w -u p t o a s s e s s e m p l o y e e s a t i s f a c t i o n a n d a d d i t i o n a l n e e d s .
5 .1 .3 .C o n d u c t a n a n n u a l p e r f o r m a n c e r e v i e w f o r e v e r y s t a f f m e m b e r .
5 .1 .4 .M a i n t a i n c o n c i s e , t r a n s p a r e n t o r g a n i z a t i o n a l r e c o r d s , i n c l u d i n g f i n a n c i a l s t a t e m e n t s
c l e a r l y d e m o n s t r a t i n g f i d u c i a r y r e s p o n s i b i l i t y .
5 .1 .5 .M a i n t a i n c a r e f u l c o m p l i a n c e s t a n d a r d s a n d m i t i g a t e r i s k f o r c o n t r a c t s i n w h i c h
D o w n t o w n S a n t a M o n i c a , I n c . i s e i t h e r c l i e n t o r v e n d o r .
5 .1 .6 .R o u t i n e l y a s s e s s f u n c t i o n a l i t y o f t e c h n o l o g y s y s t e m s , i m p l e m e n t i n g u p g r a d e s a s
n e c e s s a r y t o f a c i l i t a t e g r e a t e r e f f i c i e n c y .
5 .2 .S u p p o r t t h e D o w n t o w n S a n t a M o n i c a , I n c . B o a r d o f D i r e c t o r s i n i t s a d v i s o r y r o l e t o C i t y
C o u n c i l a n d o n -g o i n g w o r k a s t h e a d v o c a c y b o d y f o r t h e d i s t r i c t .
5 .2 .1 .F a c i l i t a t e d i s c u s s i o n o n i s s u e s o f i m p o r t a n c e t o D o w n t o w n S a n t a M o n i c a b y h o s t i n g
r e g u l a r b o a r d a n d c o m m i t t e e m e e t i n g s o p e n t o t h e g e n e r a l p u b l i c .
5 .2 .2 .H o s t a n a n n u a l b o a r d r e t r e a t f o r s t r a t e g i c a n d o r g a n i z a t i o n a l p l a n n i n g a n d t o e x t e n d
e d u c a t i o n a l o p p o r t u n i t i e s t o m e m b e r s o f t h e B o a r d o f D i r e c t o r s .
5 .3 .S e e k s u p p l e m e n t a l a n d d i v e r s i f i e d r e v e n u e s t r e a m s t o e n h a n c e p r o g r a m s a n d s e r v i c e s .
5 .3 .1 .M a x i m i z e r e v e n u e s g e n e r a t e d b y D o w n t o w n S a n t a M o n i c a , I n c . s e r v i c e p r o g r a m s .
5 .3 .2 .I d e n t i f y s p o n s o r s h i p s a n d o t h e r f u n d i n g o p p o r t u n i t i e s f o r k e y p r o g r a m s s u p p o r t i n g o r
e n h a n c i n g t h e D o w n t o w n S a n t a M o n i c a b r a n d .
5 .4 .D e m o n s t r a t e t h e v a l u e o f D o w n t o w n S a n t a M o n i c a , I n c . a s a n o r g a n i z a t i o n , s e r v i c e
p r o v i d e r a n d c o m m u n i t y p a r t n e r .
5 .4 .1 .P r o d u c e d a t a -d r i v e n r e p o r t s r e l e a s e d a t r e g u l a r i n t e r v a l s t o d o c u m e n t p r o g r e s s t o w a r d
t h e g o a l s a n d o b j e c t i v e s o f t h i s o p e r a t i o n a l p l a n a s w e l l a s o t h e r g o v e r n i n g d o c u m e n t s
o f t h e o r g a n i z a t i o n .
5 .4 .2 .P r o d u c e a d a t a -d r i v e n a n n u a l r e p o r t t o h i g h l i g h t t h e a c h i e v e m e n t s o f t h e o r g a n i z a t i o n
i n t h e p r i o r f i s c a l y e a r .
5 .4 .3 .H o s t a n a n n u a l m e e t i n g f o r t h e p u r p o s e o f s h a r i n g i n f o r m a t i o n a b o u t t h e o r g a n i z a t i o n ’s
a c c o m p l i s h m e n t s a n d d i r e c t i o n w i t h s t a k e h o l d e r s ..
5 .4 .4 .E n c o u r a g e s t a f f m e m b e r s t o p r o m o t e p o s i t i v e c o n n e c t i o n s b e t w e e n t h e o r g a n i z a t i o n
a n d o t h e r c o m m u n i t y o r g a n i z a t i o n s t h r o u g h b o a r d a n d /o r c o m m i t t e e s e r v i c e .
8
D i s t r i c t B o u n d a r y M a p
The boundaries of the Downtown Santa Monica district expand from the east side of Ocean Ave
to the east side of Lincoln Blvd. and from the I-10 freeway to the commercial parcels
immediately north of Wilshire Blvd.
9
B o a r d D i r e c t o r y
(Effective April 27, 2017)
C h a i r B a r b a r a T e n z e r
V i c e C h a i r s B r u r i a F i n k e l
P a t r i c i a H o f f m a n
J u a n M a t u t e
B a r r y S n e l l
S e c r e t a r y / T r e a s u r e r R o b R a d e r
B o a r d m e m b e r s J o s h u a G i l m a n
N o r e e n H u s a i n
J u l i a L a d d
A l a n M o n t
E l a i n e P o l a c h e k
S c o t t S c h o n f e l d
J o h a n n e s V a n T i l b u r g
10
S t a f f D i r e c t o r y
(Effective April 27, 2017)
C h i e f E x e c u t i v e O f f i c e r K a t h l e e n R a w s o n
D i r e c t o r o f P o l i c y & P l a n n i n g S t e v e n W e l l i v e r
D i r e c t o r o f M a r k e t i n g & C o m m u n i c a t i o n M a c k e n z i e C a r t e r
S p e c i a l E v e n t s M a n a g e r L a u r a B o r s e c n i k
S r . M a r k e t i n g & C o m m u n i c a t i o n M a n a g e r K e v i n H e r r e r a
P u b l i c S p a c e M a n a g e r N i c k E f r o n
F i n a n c e M a n a g e r M e l i n d a L o w r y
V e n u e M a n a g e r S t e p h e n B r a d f o r d
S r . F i e l d S e r v i c e s C o o r d i n a t o r J o h n M c G i l l
F i e l d S e r v i c e s C o o r d i n a t o r E d w i n L o p e z
O f f i c e M a n a g e r M i c h e l l e C a v a l c a n t e
A d m i n i s t r a t i v e A s s i s t a n t L i n n W i l e
11
E n h a n c e d M a i n t e n a n c e S c h e d u l e s
Parking Structure Maintenance Schedule
T h e f o l l o w i n g d u t i e s a r e p e r f o r m e d i n t h e s t r u c t u r e s d u r i n g t h e s t a t e d s h i f t s :
(N o t e : D u t i e s a n d s h i f t s s u b j e c t t o c h a n g e b a s e d o n n e e d .)
S h i f t t i m e f r o m 1 1 :3 0 p .m . – 7 :3 0 a .m .
R u n M 3 0 S w e e p e r /S c r u b b e r v e h i c l e o n a r o t a t i o n a l s c h e d u l e i n a l l s t r u c t u r e s
C l o s e a l l r e s t r o o m s f o r d e e p c l e a n i n g f l o o r -t o -c e i l i n g
S w e e p , m o p , a n d w i p e d o w n a l l s t a i r w e l l s a n d l a n d i n g a r e a s
C o n d u c t p a n a n d b r o o m m a i n t e n a n c e t h r o u g h o u t s t r u c t u r e s
D o c u m e n t m a i n t e n a n c e i s s u e s f o r r e p o r t i n g
S h i f t t i m e f r o m 7 :0 0 a .m . - 3 :3 0 p .m .
C l e a n r e s t r o o m s (e m p t y t r a s h , c l e a n t o i l e t s /u r i n a l s , c l e a n s i n k s , c o u n t e r s , m i r r o r s , a n d r e p l e n i s h t o i l e t r i e s a s n e e d e d )
R e m o v e , o r p a i n t o v e r , g r a f f i t i
R e m o v e d e b r i s a s n e e d e d
S h i f t t i m e f r o m 3 :0 0 p .m . – 1 1 :3 0 p .m .
C l e a n r e s t r o o m s d a i l y (e m p t y t r a s h , c l e a n t o i l e t s /u r i n a l s , c l e a n s i n k s , c o u n t e r s , m i r r o r s , r e p l e n i s h t o i l e t r i e s a s n e e d e d
S w e e p /m o p r e s t r o o m a s n e e d e d
P u l l a l l t r a s h (2 /3 r d s f u l l ) a n d r e p l a c e b a g s o n e v e r y l e v e l o f p a r k i n g s t r u c t u r e s a n d w i p e d o w n c a n s
W i p e d o w n a l l s t r u c t u r e i n t e r i o r s i g n a g e a s w e l l a s f i r e a n d e l e c t r i c a l b o x e s
R e m o v e o r p a i n t o v e r a n y g r a f f i t i t h a t i s r e p o r t e d o r f o u n d
C l e a n u p a l l s p i l l s a s n e c e s s a r y
Pressure Washing Schedule
E n h a n c e d M a i n t e n a n c e – P r e s s u r e W a s h i n g & D e e p C l e a n i n g i n D o w n t o w n
D T S M e n g a g e s a t h i r d -p a r t y v e n d o r t o p r o v i d e p r e s s u r e w a s h i n g a n d d e e p c l e a n i n g s e r v i c e s t h r o u g h o u t
D o w n t o w n i n a c c o r d a n c e w i t h t h e f o l l o w i n g s c h e d u l e .
A c t i v i t y F r e q u e n c y
Z o n e 1 : T h i r d S t r e e t P r o m e n a d e M o n t h l y
Z o n e 2 : 2 n d a n d 3 r d C t . A l l e y s B i -M o n t h l y
Z o n e 2 : S e c o n d a n d F o u r t h S t r e e t s , O c e a n A v e n u e , I n t e r s e c t i o n s M o n t h l y
Z o n e 3 : L i n c o l n B l v d . S i d e w a l k s Q u a r t e r l y
P a r k i n g S t r u c t u r e s #1 - #6 , #9 a n d #1 0 S e m i A n n u a l l y
D o w n t o w n H o t s p o t s (A r e a s o f N e e d ) A s N e e d e d
12
General Maintenance Schedule
I n o r d e r t o c a r e f o r D o w n t o w n ’s a g i n g i n f r a s t r u c t u r e , D T S M c o m p l e t e s t h e f o l l o w i n g r o u t i n e
m a i n t e n a n c e a c t i v i t i e s d u r i n g t h e c o u r s e o f a y e a r .
A c t i v i t y F r e q u e n c y
P a i n t L i g h t P o l e s a n d D i r e c t o r i e s A s N e e d e d
D i n o s a u r T o p i a r y C l e a n i n g E v e r y S i x W e e k s
D i n o s a u r F o u n t a i n M a i n t e n a n c e E v e r y T w o W e e k s
P a v i l i o n W i n d o w C l e a n i n g M o n t h l y
V e c t o r M a n a g e m e n t M o n t h l y /A s N e e d e d
P a r k i n g S t r u c t u r e S i g n M a i n t e n a n c e A s N e e d e d
L i g h t P o l e E l e c t r i c a l M a i n t e n a n c e A s N e e d e d
P r o m e n a d e P a v e r R e p a i r A s N e e d e d
C i t y o f S a n t a M o n i c a M a i n t e n a n c e M a t r i x
The following pages contain a matrix outlining the services in Downtown provided by the
Promenade Maintenance team of the City of Santa Monica Public Works Department. It is the
responsibility of DTSM, Inc. to ensure maintenance work meets or exceeds the minimum levels
of service established on creation of the assessment district.
13
Public Works
Promenade Maintenance Service Matrix
4/21/2017 1
Section - 3 rd Street Promenade:
From the north side of Wilshire to the south side of Broadway
Shifts: Effective 1/1/15
1 = 6 :0 0 a.m. to 2:30 p.m . & 6:00a.m. To 2:30p.m.
2 = 2 :00 p .m. to 10 :30 p.m . (Sunday – Thursday)
2:30 p.m. to 11:00 p.m. (Fri day & Satu rday)
3 rd Street Promenade Maintenance:
Service
Description Frequency Shift
Pedestrian Walkways:
Sweeper
Sweeper / scrubber
Pressure Washer
Pre -treat stains and spot
pressure wash
Picks up large debris
Picks up small debris, applies deg reaser,
scrubs pavement & recovers excess
water
Steam cleans in places scrubbers can’t
reach
Degreaser applied with hand -sprayer
• Once daily, 7 days a week
• Once daily, 7 days a week
• Once daily, 5 days a week (Mon,
Tues,Thurs, Friday, Sat)
• As needed
1
1
1
1
Policing Walk site, sweep & remove debris • D aily and a s needed
1 or 2
Benches
(85)
Spray & wipe • D aily and a s needed 1 or 2
Drinking Fountains
(7)
Spray & wipe • D aily and a s needed 1 or 2
Public Works
Promenade Maintenance Service Matrix
4/21/2017 2
Section - 3 rd Street Promenade , Promenade Maintenance, Cont’d.
Service
Description Frequency Shift
Trash Containers
(38)
Wipe top, remove trash, replace bag • Four times daily, M on. – T hu .
• F ive times daily, Fri. – Sun. & Holidays
1 & 2
Trash Container Liners
(38)
Steam clean / wiped d own from the inside
& deodorize
• weekly a s needed 1
Public Phones
(28)
Spray & wipe • Once daily, a s needed 1 or 2
Stainless Steel Bollards
(27)
Spray & wipe , steam clean • Once daily, a s needed 1 or 2
Directories
(13)
Spray & wipe • Once daily, a s needed 1 or 2
Sculptures
(9)
Spray & wipe • Once daily, a s needed 1 or 2
Graffiti Remove • Daily , as needed 1 & 2
Dinosaur Pools
(4)
Remove debris • Daily, as needed 1 & 2
Special Events Extra trash containers & general
maintenance frequencies
• A s needed 1 & 2
Spot Cleaning &
Customer Calls
Additional cleanings, graffiti, broken glass,
animal waste, etc.
• Daily, as needed 1 & 2
Off Duty
Emergency Call -outs
Toxic spills, electrical, water, accidents,
etc.
• As needed 1 & 2
Public Works
Promenade Maintenance Service Matrix
4/21/2017 3
Section – 3 r d Street, Public Landscape:
Service
Description Frequency Shift
Tree Trimming
3,790 sq. ft.
(154)
Regular • Once, yearly (spring) Landcare
Tree Well Maintenance
3,790 sq. ft.
(154)
Inspect for grate or decomposed granite
displacement and/or debris & litter
Clean debris, reset tr ee grates
• Daily
• As needed, based upon inspections
Landcare
Succulents & Topiar ies
(Dinosaur fountain
planters)
2 ,000 sq. ft.
Prune & shape topiaries
Weed and detail succulent beds
• Once every six weeks
• Weekly, as needed
Landcare
Irrigation Inspe ction Check system and controller for proper
settings
• Weekly , as needed Landcare / In
House
Fountain Maintenance M aintain fountain s and provide cleaning
service for the Topiary pools
• Twice weekly California
Water s
Public Works
Promenade Maintenance Service Matrix
4/21/2017 4
Section - Parking Structures :
Shift s: Effective 1/1/15
1 = 5 :0 0 a.m. to 1 :30 p.m . & 6:00a.m. To 2:30p.m.
2 = 2 :00 p .m. to 10 :30 p.m . (Sunday – Thursday)
2:30 p.m. to 11:00 p.m. (Fri day & Saturday)
Parking Structures, Promenade Maintenance:
Service
Description Frequency Shift
Bin Rooms
(6)
P ressure wash, degrease, and scrub .
Organize trash and recyclables.
• Once daily, 5 days a week
• Once/Twice daily, 7 days a week
1 or 2
Clarifiers:
Structure 1
Structures 2 -6
Clean out sludge
Remove restaurant grease
• Twice monthly
• As nee ded, contracted
1 & 2
Parking Structures, Public Landscape:
Service Description Frequency Shift
Planter Maintenance
(ground level planters in
Structure 1 & 3 only)
5,900 sq. ft.
Pick up litter & debris
Water plants
Prune shrubs
• Daily
• Manually, as needed weekly
• Every 6 weeks
Landc are
Public Works
Promenade Maintenance Service Matrix
4/21/2017 5
Section – Colorado Blvd., Arizona Avenue & Wilshire Boulevard:
Sidewalks on both sides of streets from east side of Ocean Avenue to alley between 5 th and 6 th Street s .
Ocean Ave east side , 2 nd and 4 th Streets both sides :
Sidewalks on both sides of streets from north of Wilshire Boulevard to s outh of Colorado Avenue .
Shifts:
1 = 5 :0 0 a.m. to 1 :30 p.m . & 6:00a.m. To 2:30p.m.
2 = 2:00 p.m. to 10:30 p.m . (Sunday – Thursday)
2:30 p.m. to 11:00 p.m. (Friday & Sat urday)
Colorado Blvd., Arizona Avenue & Wilshire Boulevard and 2 nd & 4 th Streets, Promenade Maintenance
Service
Description Frequency Shift
Pedestrian Walkways:
Sweeper
Sweeper / scrubber
Pressure Washer
Pre -treat stains /spot
pressure washing
Picks up large debris
Picks up small debris, applies degreaser ,
scrubs pavement & recovers excess
water
Steam cleans in places scrubbers can’t
reach
Degreaser applied with hand -sprayer
• 5 x a week
• 3 x a week Once daily, 4 days a week
• 4 x a week
1
1
1
1
Policing Walk site, sweep & remove debris • daily As -needed
1 & 2
Bus Stop
(4)
Steam clean • As needed 1
Trash Containers
(30)
Wipe top, remove trash, replace bag • Twice dail y, a s needed
1 & 2
Trash Container Liners
(30)
Steam clean & deodorize • A s needed 1 or 2
Public Works
Promenade Maintenance Service Matrix
4/21/2017 6
Section - Colorado Blvd., Arizona Avenue & Wilshire Boulevard and Ocean Ave., 2 nd & 4 th Streets, Promenade
Maintenance, Cont’d.
Service
Description Frequency Shift
Tree Wells
Rake out debris
Weed & spray herbicides
• A s needed
• As needed, upon inspection
1 or 2
1
Spot Cleaning &
Customer Calls
Additional cleanings, graffiti, broken
glass, animal waste, etc.
• Daily, as needed, 7 days a week 1 & 2
Off Duty
Emergen cy Call -outs
Toxic spills, electrical, water, accidents,
etc.
• As needed
Section - Public Landscape,
2 ND & 4 th Street
Service
Description Frequency Shift
Tree Trimming
(182)
Regular • Every 2 years West Coast
Arborists
Tree Well Maintenance
(182)
Backf ill tree wells with decomposed
granite
• As needed 1 or 2
Arizona Ave.
Service
Description Frequency Shift
Tree Trimming
(46)
Regular • Every 2 years West Coast
Arborists
Tree Well Maintenance
(61)
Backfill tree wells with decomposed
granite
• As needed 1 & 2
Wilshire Blvd.
Service
Description Frequency Shift
Tree Trimming
(66)
Regular • Every 2 years West Coast
Arborists
Public Works
Promenade Maintenance Service Matrix
4/21/2017 7
Section - T ransit Mall:
Sidewalks on both sides of the streets:
• Broadway east side of Ocean Avenue to alley between 5 th and 6 th Streets.
• Santa Monica Boulevard from east side of Ocean Avenue to alley between 5 th and 6 th Streets.
Total Square Footage:
100,980 (Broadway = 44,880 sq. ft . + San t a Monica Boulevard = 56,100 sq. ft.)
Shifts: Effective 1/1/15
1 = 5 :0 0 a.m. to 1 :30 p.m . & 6:00a.m. To 2:30p.m.
2 = 2 :00 p .m. to 10 :30 p.m . (Sunday – Thursday)
2:30 p.m. to 11:00 p.m. (Fri day & Saturday)
Transit Mall, Promenade Maintenance:
Service
Description Frequency Shift
Pedestrian Walkways:
Sweeper
Sweeper / scrubber
Pressure Washer
Pre -treat stains / spot
pressure wash
Picks up large debris
Picks up small debris, applies degreaser ,
scrubs pavement & r ecovers excess
water
Steam cleans in places scrubbers can’t
reach
Degreaser applied with hand -sprayer
• 5 x a week
• 5 x a week
• 3 x a week
• As neede d
1
1
1
1
Policing Walk site, sweep & remove debris • Twice daily, a s needed 1 & 2
Benches (241) Spray & wipe, polish wood • Once daily, a s needed 1 or 2
Public Works
Promenade Maintenance Service Matrix
4/21/2017 8
Section - Transit Mall, Promenad e Maintenance , Cont’d :
Service
Description Frequency Shift
Drinking Fountains
(3)
Spray & wipe • daily, As needed 1 or 2
Trash Containers
(36)
Wipe top, remove trash, replace bag • Four times daily 1 & 2
Trash Container Liners
(36)
Steam clean & deodor ize • As n eeded 1
Tile Bollards
(35)
Spray, wipe & polish • Once daily, 5 days a week 1 or 2
Informational Signs
(6)
Spray & wipe • Once daily, 5 days a week 1 or 2
Newspaper Racks Spray & wipe • As needed , 5 days a week
1 or 2
Arbors
(6)
Spray & wipe • Once daily, 5 days a week 1 or 2
Graffiti Monitor & Remove • Daily, as needed, 1 & 2
Spot Cleaning &
Customer Calls
Additional cleanings, graffiti, broken glass,
animal waste, etc.
• Daily, as needed, 1 & 2
Off Duty
Emergency Call -outs
Toxic spills, electri cal, water, accidents,
etc.
• As needed
Section - Transit Mall, Public Landscape:
Service
Description Frequency Shift
Tree Trimming
(193)
R e gular • Every 2 years West Coast
Arborists
Tree Well Maintenance
Inspect for grate displacement and/or
debris & litter
Clean debris, reset tree grates
• Daily
• As needed, based upon inspections
Landcare /
In House
Irrigation Inspections Check system and controller for proper
settings
• Weekly Landcare /
In House
Policing Remove debris from tree wells • Daily Landca re
Public Works
Promenade Maintenance Service Matrix
4/21/2017 9
Section – Colorado, Broadway, Santa Monica Blvd., Arizona Avenue & Wilshire Boulevard:
Sidewalks on both sides of streets from east side of 5 th to the alley east of 7 th St.
5 th , 6 th and 7 th Streets:
Sidewalks on both sides of streets from north of Wil shire Boulevard to south of Colorado Avenue.
Service
Description Frequency Shift
Pedestrian Walkways:
Sweeper
Sweeper / scrubber
Pressure Washer
Pre -treat stains / and
spot pressure wash
Picks up large debris
Picks up small debr is, applies degreaser,
scrubs pavement & recovers excess
water
Steam cleans in places scrubbers can’t
reach
Degreaser applied with hand -sprayer
• Twice weekly
• Once every three weeks
• Once every three weeks
• as needed
1
1
1
1
Poli cing Walk site, sweep & remove debris • As needed 1 or 2
Tree Well Maintenance
Clean debris
Remove and spray for weeds
• Daily , as needed
• As needed, based upon inspections
1
1
Public Works
Promenade Maintenance Service Matrix
4/21/2017 10
Section - A lleys:
• 1 st Court : Between Ocean Avenue & 2 nd Street from north side of Wilshire Boulevard to south side of Colorado Avenue.
• Mall Court West : Between 2 nd Street and 3 rd Street from north side of Wilshire Boulevard to south side of Broadway.
• Mall Court East : Between 3 rd Street and 4 th Street from north side of Wilshire Boulevard to s outh side of Broadway.
• 4 th Court : Between 4 th and 5 th Streets from north side of Wilshire Boulevard to south side of Colorado Avenue.
• 5 th Court : Between 5 th Street and 6 th Street from north side of Wilshire Boulevard to s outh side of Color ado Avenue.
• 6 th Court : Between 6 th Street and 7 th Street from Colorado to Wilshire
• 7 th Court : Between 7 th Street and Lincoln Blvd. from Colorado to Wilshire
Shifts: Effective 1/1/15
1 = 5 :0 0 a.m. to 1 :30 p.m . & 6:00a.m. To 2:30p.m.
2 = 2 :00 p .m. to 10 :30 p.m . (Sunday – Thursday)
2:30 p.m. to 11:00 p.m. (Fri day & Saturday)
Alleys, Promenade Maintenance:
Service
Description Frequency Shift
Mall Court East & West
Sweeper / scrubber
Picks up small debris, applies degreaser ,
scrubs pavement & recovers excess
water
• Once Daily, 5 days a week
1
Policing Walk site, sweep & remove debris • daily,
1 & 2
Spills Apply absorbent, collect into plastic bags,
pressure washer and scrubber
• Daily, as needed 1 & 2
Spot Cleaning
& Customer Calls
Discarded furniture, appliances, spills,
etc.
• Daily, as needed 1 & 2
Graffiti Monitor & Remove • Daily, as needed 1 & 2
Weed suppression Remove and spray herbicides • As needed, based upon inspections 1 or 2
Off Duty
Emergency Call -outs
Toxic spills, electrical, wat er, accidents,
etc.
• As needed
Public Works
Promenade Maintenance Service Matrix
4/21/2017 11
Section Six - Alleys, Promenade Maintenance, Cont’d.
Service
Description Frequency Shift
1 st t , 4 th , 5 th , 6 th & 7 th
Courts :
Mobile Vacuum Vacuums debris from large areas • Once daily, 5 days a week 1
Policing Walk site, sweep debris • Once daily 1 & 2
Spills Apply absorbent, collect into plastic bags,
pressure washer and scrubber
• Daily, as needed, 1 & 2
Spot Cleaning
& Customer Calls
Discarded furniture, appliances, spills,
etc.
• Daily, as needed, 1 & 2
Graffit i Remove • Daily, as needed, 1 & 2
Off Duty
Emergency Call -outs
Toxic spills, electrical, water, accidents,
etc.
• As needed
Weed suppression Remove and spray herbicides • As needed, based upon inspections 1
Public Works
Promenade Maintenance Service Matrix
4/21/2017 12
Section – Colorado Ave. Esplanade :
From east side of 4 th St. to the east side of Ocean Ave
Service
Description Frequency Shift
Pedestrian Walkways:
Sweeper
Sweeper / scrubber
Pressure Washer
Pre -treat stains and spot
pressure wash
Picks up large debris
Picks up small deb ris, applies degreaser,
scrubs pavement & recovers excess
water
Steam cleans in places scrubbers can’t
reach
Degreaser applied with hand -sprayer
• Once daily, 7 days a week
• Once daily, 7 days a week
• Once daily, 5 days a week (Mon,
Tues,Thurs, Fr iday, Sat)
• As needed
1
1
1
1
Policing Walk site, sweep & remove debris • D aily and as needed
1 or 2
Benches
Spray & wipe • D aily and as needed 1 or 2
Drinking Fountains (if
applicable)
Spray & wipe • D aily and as needed 1 or 2
Trash Conta iners Wipe top, remove trash, replace bag • 4 times daily, Mon. – Thu.
• 5 times daily, Fri. – Sun. & Holidays
1 or 2
Trash Container Liners Steam clean / wipe down from the inside
& deodorize
• Weekly as needed 1 or 2
Stainless Steel Bollards Spray & wipe, st eam clean • Daily and as needed 1 or 2
Directories Spray & wipe • Daily and as needed 1 or 2
Sculptures Spray & wipe • Daily and as needed 1 or 2
Public Works
Promenade Maintenance Service Matrix
4/21/2017 13
Graffiti Remove • Daily and as needed 1 or 2
Landscape General Maintenance -using current
maintenance specification s requirements
Landcare
Section – Lincoln Blvd.:
From south side of Colorado Ave. to north side of Wilshire Blvd.
Service
Description Frequency Shift
Trash Containers Wipe top and/or handle, remove trash,
replace bag
• Twice daily, Mon -Sun 1 & 2
Pres sure Washing • Not provided by City
Litter Removal / Pan &
Broom
• Not provided by City
Graffiti Removal Remove • Daily and as needed 1 or 2
Landscape General Maintenance using current
maintenance specifications requirements
Landcare
-End -