SR 05-10-2016 11A
City Council
Report
City Council Meeting: May 10, 2016
Agenda Item: 11.A
To: Mayor and City Council
From: David Martin, Director, Planning and Community Development, Planning &
Community Development, Transportation Engineering & Management
Subject: Adoption of a Resolution Setting Public Parking Rates
Recommended Action
Staff recommends that the City Council:
1) Adopt the attached resolution establishing new parking rates for the Civic Center
parking facilities, restricting permit eligibility to discourage park and ride, and
make minor changes to address operational needs, and
2) Provide input on the proposed administrative fee increase.
Executive Summary
With Expo operations commencing on May 20, 2016, minor operational measures are
recommended to prevent daily park and ride activity. In addition, rates at the Civic
Center are recommended to be increased to address high weekday occupancies, which
are typically above 90% by noon on weekdays. Staff is also requesting input from the
Council on a potential administrative increase of parking rates in the Downtown.
While the full impact of Expo operations on public parking in the Downtown and Civic
Center areas remains to be seen, these measures will address current conditions and
forestall daily park and ride activity. Staff plans to monitor parking occupancies over the
course of the first year of service to inform a study and broader policy discussion at that
time.
Background
Parking in Santa Monica is a limited resource, in high demand, and has been the
subject of multiple studies and reports over the past decade, which have resulted in a
number of changes to parking policies. The Land Use and Circulation Element (LUCE)
Santa Monica as the limited resource it is and ensuring that adequate parking is
available for residents, employees, and visitors. It sets a target threshold of 15% parking
availability at all times and provides various strategies to employ in achieving this target.
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On and off-street public parking rates were last amended by Council on July 10, 2012
concurrent with the demolition and reconstruction of Parking Structure 6, which
included:
Decreasing parking rates at the Civic Center and the Main Library due to the low
occupancy and peripheral location to the downtown core
Eliminating the Downtown evening flat rate
Increasing on-street parking meter rates Citywide
Reducing the free period in Downtown structures from 120 to 90 minutes
These modifications were informed by a parking rate study conducted by Walker
Parking Consultants in 2012 (Attachment A
changes at least once per year, if
The February 2016 Draft Downtown Community Plan contains goals and policies to
ility, safety,
and a focus on moving as many people as possible given the space constraints of an
urban environment. A key component of this strategy is managing parking through
pricing.
Staff conducted a study session with the Downtown Santa Monica, Inc. (DTSM) Board
of Directors on January 27, 2016 and the Planning Commission on April 6, 2016.
Feedback from each body is incorporated herein.
Discussion
Parking in the Downtown and Civic Center areas is utilized by many various users,
including residents, employees, beachgoers, Santa Monica High School (Samohi) staff
and students, and short term visitors who come to Santa Monica for City and Court
services, dining, shopping, entertainment, business meetings, special events, and the
Farmers Market. The full impact of Expo on parking demand will evolve over time as
these diverse users have time to incorporate light rail into their travel choices. Some
current drivers will switch to Expo, while others may desire to park in the Downtown or
Civic Center areas and then ride Expo to other locations in the region, also known as
park and ride. Daily park and ride activity is not preferred because it has the potential to
would otherwise not travel through Santa Monica) while also using a parking space for
several hours by someone not working at or patronizing destinations in Santa Monica.
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Staff will evaluate impacts and continuously monitor parking occupancies closely once
Expo opens. Staff is submitting a request with the FY 2017-19 biennial budget to fund a
comprehensive parking study. Staff is also beginning this process in coordination with
DTSM to conduct intercept surveys in the downtown and Civic Center area before Expo
operations begin, and will begin utilizing existing monitoring tools. However, in light of
the May 20, 2016 inauguration of Expo light rail service, and the increased usage of the
Civic Center structure and surface lot, minor operational modifications are necessary to
further
Monica, and to leverage the significant opportunity that Expo represents. Staff is
recommending a set of narrow actions to address more immediate operational issues
already identified or which are in keeping with Council objectives.
Downtown Parking Rates
As supported by adopted City policy, parking price is one of the most effective ways to
motivate motorists to consider other transportation modes. Stagnant parking rates,
coupled with inflation and historically low gas prices, do little to encourage the
considerationand ultimately the useof active modes of transportation. The
transportation options in Santa Monica have improved greatly since 2012, including the
launch of Breeze Bike Share, Big Blue Bus - The Evolution of Blue, the continued build-
forthcomi
substantial investments in this arena.
Downtown, reduce auto trips, and leverage the strong investment and commitment the
City has made to transit and active modes of transportation, staff is inclined to pursue
the administrative rate increases afforded by Section 17 of Resolution 10889. This
section authorizes the City Manager to increase or decrease transient (daily) and
monthly parking rates based on occupancy, comparable location surveys, and
relationship to adjacent parking facilities.
Downtown public parking rates have remained constant since 2012, while weekday
daily maximums at a sampling of privately owned public parking facilities in the
neighborhood have increased by an average of 12%. Attachment B contains a map of
weekday daily maximum rates in Downtown Santa Monica at publically available
parking facilities. If this trend continues, increasing numbers of users could elect to park
in City facilities, overburdening them while privately-operated locations become
underutilized. This could have the effect of creating the perception that there is a lack of
parking inventory, while private facilities go underutilized.
While this increase can be made administratively, because of the lapse in time since the
last increase and the recent turnover of parking staff, staff seeks input from Council to
determine whether the increase is appropriate at this time. The proposed fee schedule,
which incorporates feedback from DTSM and the Planning Commission is proposed to
be adjusted as follows:
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Parking Structures 1 through 9 and Ken Edwards Center
Transient (25% increase allowed)
Duration Current Proposed
1
First 90 minutes Free No change
Next 60 minutes $1 +$.25 = $1.25
2
Each additional 30 minutes $1.50 +$.35 = $1.85
Daily maximum $14 +$3.5 = $17.50
Monthly (10% increase allowed)
Type Current Proposed
All access $160 +$16 = $176
Weekday only $120 +$12 = $132
Weeknights/weekends only $75 +$7.50 = $82.50
3
Affordable housing $65 No change
Parking Structure 10 and Downtown Lots 27-30
Transient (25% increase allowed)
Duration Current Proposed
Each 30 minutes $1 +$.25 = $1.25
1
DTSM requested that the free period be maintained until a larger study could be completed. Although
the Planning Commission has specifically advocated for the elimination of all free periods, staff is
proposing to defer this decision until a broader review and more outreach can be conducted.
2
Maximum increase allowed is $0.375, rounded down to $0.35 for simplification.
3
The Planning Commission requested to maintain the current rate for the Affordable Housing monthly
keycard.
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Daily maximum $14 +$3.50 = $17.50
Monthly (10% increase allowed)
Type Current Proposed
Weekday only $120 +$12 = $132
Weeknights/weekends only $75 +$7.50 = $82.50
Parking rates at the Main Library parking structure and lot are not proposed to be
changed at this time as occupancies at this facility are lower than the rest of the
Downtown structures and lots. Further, as this facility is located on the eastern edge of
downtown, the Draft Downtown Community Plan suggests that rates should be lower in
comparison to incentivize patrons to park on the edge of the Downtown neighborhood
and walk to their destination. The proposed rate changes might result in increased
occupancies at the Library, so staff will monitor the situation closely and make
adjustments administratively as conditions require.
Civic Center Parking Rates
The first 30 minutes of parking at the Civic Center parking structure and surface lot are
free, and each additional hour is $1. The daily maximum is $5, with a $3 daily maximum
rate available to those purchasing pre-paid debit cards. When rates were last changed
by Council in July 2012, the Civic Center area was perceived by many as disconnected
from the rest of Downtown and thus seen as a peripheral parking option to the
Downtown core. Now, in addition to preexisting offices, hotels, government offices, and
Samohi, the area has a more diverse set of land uses including Tongva Park,
restaurants, and multi-family housing. As a result, and combined with inexpensive
parking rates, weekday occupancies in the lot and structure are much higher than in the
past. While average hourly occupancies in the Civic parking structure in July 2012 were
rarely higher than 60%, they were frequently above 80% in July 2015, and currently
reach 100% most weekdays. Patterns in the surface lot are similar. It was this low
occupancy that resulted in the reduction of the daily maximum to be reduced by 50%
from $10 to $5.
In addition to the parking demand generated by the new land uses in the Civic Center
area, the parking facilities are further impacted by the prices charged by nearby
privately-owned public parking facilities. Daily maximum parking rates within a short
walk of these facilities range from $15 at the Le Méridien Delfina to as high as $42 at
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the Viceroy Hotel. Attachment C includes daily maximum parking rates in the Civic
Center area.
th
Demand will likely be further impacted by the opening of the Expo station at 4 Street
and Colorado Avenue. While prices in the Downtown should discourage park-and-ride
activity, $3 to $5 weekday daily maximums in the Civic Center might actively encourage
this behavior. As a result, staff recommends aligning rates at the Civic with the current
Downtown structures fee schedule, without increasing the free period from the current
30 minutes.
Civic Center Parking Structure and Surface Lot
TransientWeekdays
Current Recommended
Free period 30 minutes No change
Payment increments Each additional hour is $1 Next hour is $1, each
additional 30 minutes
is $1.50
Daily maximum $5 (or $3 for debit card $14
holders)
Staff originally considered increasing the free period to 90 minutes so that the fee
schedule would be consistent with the Downtown structures. In response to Planning
Commission feedback however, staff recommends maintaining the current 30 minutes
free period. The following chart provides a comparison of rates a parker would pay for
each 30 minute increment Monday through Friday.
Length Current 90 minutes free 30 minutes free
of Stay Rate (Original proposal) (Recommendation)
0:30 Free Free Free
1:00 $1 Free $1
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1:30 $1 Free $1
2:00 $2 $1 $2.50
2:30 $2 $1 $4
3:00 $3 $2.50 $5.50
3:30 $3 $4 $7
4:00 $4 $5.50 $8.50
4:30 $4 $7 $10
5:00 $5 $8.50 $11.50
5:30 - $10 $13
6:00 - $11.50 $14
6:30 - $13 -
7:00 - $14 -
Under the current fee schedule, the daily maximum is reached after five hours of
parking, compared to seven hours under the original proposal which would have
extended the free period to 90 minutes. The staff recommendation is to maintain the
current 30 minutes free, which results in the daily maximum being reached at hour six.
Contrary to weekdays, the Civic Center parking facilities are underused on weekends
when the Courthouse, Samohi, and most City offices are closed. To better use the Civic
parking resources and further the peripheral parking strategy outlined in the Draft
Downtown Community Plan, staff recommends maintaining the $5 daily maximum on
weekends. A parker would reach the $5 daily maximum on Saturday or Sunday after
four hours under the original proposal with 90 minutes free, with the $5 daily maximum
being reached after three hours under the staff recommendation which would maintain
the 30 minutes free period.
Staff recommends raising monthly keycard rates to be consistent with the current
Downtown rates (prior to the proposed administrative increase). Based on feedback
from the Planning Commission and various stakeholders who expressed that a 146%
increase was too high all at once, staff recommends staggering the increase to provide
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ample notice to customers. If adopted, the first increase of 50% would occur on January
1, 2017. A second increase of 64% would occur on July 1, 2017 to coincide with the
new fiscal year. Any new keycard accounts established during this transition would be
charged $160 per month.
Type Current Original Recommendation
Suggestion
All access $65 $160 effective $97.50 effective Jan 1, 2017,
Oct 1, 2016
$160 effective July 1, 2017
Weeknights and $50 $75 effective $75 effective Jan 1, 2017
weekends only Oct 1, 2016
While the overall increase is substantial, it is necessary to ensure parking availability in
the Civic, in light of the fact that the Civic parking facility is already at capacity during
weekdays. Furthermore, continuing to offer a monthly keycard for only $65, while a
monthly Metro EZ Transit Pass costs $110, is inconsistent with adopted policy and will
Monica.
Monthly Keycards
Ninety-six percent of the 4,517 keycards issued to the Downtown Structures, Civic, and
Library are associated with a business account. The remaining 4% are either area
residents or employees purchasing their own keycards. Upon the opening of Expo, even
with the recommended rate increases herein, monthly keycards could be appealing to
park and ride users. To prevent the use of keycards for park and ride, staff recommends
limiting Downtown, Library, and Civic keycard sales to Downtown and Civic Center
employers, employees and residents of buildings without on-site parking. Existing
keycard holders would be provided with a three month grace period to submit the
required proof of current employment or residency before their account would be
suspended.
Staff also recommends assigning downtown keycards to one or two parking structures.
Currently, Downtown keycards grant access to Parking Structures 1-6 and 9. However,
few users take advantage of the flexibility afforded by this option. For example, in
January 2016, 92% of keycards were used in only one location, while another 7% were
used in only two locations. By assigning keycards to locations which are underutilized,
staff will be able to free up space for transient parkers in parking structures that often
have high occupancies, such as Parking Structures 1 and 3. Every effort will be made to
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assign keycard holders to the structure they are currently utilizing most frequently.
Additionally, the attached resolution includes a provision authorizing staff to offer a
monthly volume discount of up to 20% for up to one year to accounts of 50 or more
keycards to facilitate the distribution of parkers to facilities that are underutilized.
Parking Rates Resolution
Additional minor changes have been made to the resolution to address operational
needs: to establish clear eligibility boundaries for Main Street Employee permits, to limit
parking fee refunds at the Sunday morning Main Street Farmers Market to one per
person per day, to clarify that Beach Zone residents with a valid disabled placard are
eligible for one free resident permit, and to grant authority to the City Manager or the
Assistant Director of the Planning and Community Development Department to authorize
the issuance of parking permits to other governmental agencies to use in the course of
business as a courtesy.
Public Outreach
Staff conducted a study session with the DTSM Board of Directors on January 27, 2016.
The Board stressed that they want to maintain the 90 minutes free period, agreed with
discouraging park and ride activity by limiting monthly parking sales to those living and
working Downtown, and expressed that they would like to see additional dynamic
wayfinding signage to direct drivers to available spaces. Additionally, staff participated
in a discussion with the Parking, Access and Circulation Committee of the DTSM Board
on February 23, 2016. At this meeting, there was a general consensus to increase the
daily maximum rate, slightly increase the price of monthlies, and to explore keeping the
Main Library parking structure open later, as it currently closes at 11 p.m.
The Planning Commission held a study session on the proposed changes on April 6,
2016. At that meeting, the Commission expressed agreement with the proposed rate
increases, assigning keycards to one or two locations, and keycard eligibility
requirements; recommended maintaining the affordable housing keycard rate and not
increasing the free parking period at the Civic from 30 to 90 minutes; and suggested
phasing in the rate increase for Civic keycards. The Commission also made additional
suggestions such as eliminating the free period in all locations, and exploring both
congestion pricing and dynamic pricing. Staff will return to the Commission with
additional study sessions to discuss topics such as these to inform the broader parking
policy and rate study to occur the year after Expo service begins.
Alternatives
Aside from the shorter free period, the rate structure recommended for the Civic Center
parking facilities is identical to the one currently in place in the Downtown Structures,
and thus familiar to users. Alternatively, Council could choose to adopt a disparate rate
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structure or maintain current rates, the latter of which would not address current
model for mobility.
all free parking periods, however this would be at odds with the desires of the DTSM
Board of Directors.
Council could decide not to implement eligibility requirements for monthly key cards.
However, as current holders give up their existing key cards, these cards would be
available to individuals on the waiting list who may choose to use them for park and
ride.
Environmental Analysis
The proposed parking regulations are not subject to environmental review under the
California Environmental Quality Act (CEQA). Pursuant to CEQA Guidelines section
government funding mechanisms or other government fiscal activities, which do not
involve any commitment to any specific project which may result in a potentially
governments that will not result in direct or indirect physical changes in the
the City that will not result in physical changes in the environment. Therefore, no CEQA
review is required.
Financial Impacts and Budget Actions
Council approval of the recommended changes to the Civic Center parking rates is
anticipated to increase parking fee and parking facility tax revenues by $786,500
annually based on current usage patterns adjusted to reflect some attrition resulting
from the rate increases. The revised transient rates will be effective June 11, 2016 and
the first phase of the revised monthly rates will be effective January 1, 2017.
The Downtown administrative fee increases are expected to increase parking fee and
parking facility tax revenue by approximately $3.4 million annually also based on current
usage patterns adjusted to reflect some attrition in transient revenue resulting from the
higher rates. It is assumed that any attrition in monthly parking permits will be offset due
to high demand. If recommended, these rates would be implemented July 1, 2016.
The revenue impacts of these changes will be included in the FY 2016-17 Proposed
Budget. As noted above, the revenue assumptions are based on current usage patterns
adjusted for some attrition. However, with the arrival of Expo as well as other potential
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changes in mobility patterns, it is possible usage patterns could change significantly
from the present. Staff will monitor usage patterns and adjust revenue estimates as
necessary as part of the Midyear Budget process.
Prepared By:
Jason Kligier, Parking Administrator
Approved Forwarded to Council
Attachments:
A. 2012 Parking Rate Study
B. Downtown Weekday Daily Maximums
C. Civic Daily Maximums
D. Parking Rates Resolution
E. Written comments
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CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
PARKING RATE STUDY
SANTA MONICA, CA
Prepared for:
CITY OF SANTA MONICA
JUNE 7, 2012
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
TTABLE OF CCONTENTS
EEXECUTIVEE SUMMAARY I
II. INTRODDUCTION 1
III. THE RAATE ADJUSSTMENT PRROCESS 2
1.Implemeent a Parkingg Rate Modeel to Establishh Rates
2
2. Frequenncy of Rate CChanges 8
3. Use of PParking Reveenue 8
4.Discounts to Parkingg Rate Structuure for Paymment Methodss9
5.Parking Validation PProgram 10
6. Policy RRegarding Paarking Permitts 10
IIII. DOWNNTOWN PAARKING RRATES 11
1. ParkingStructures 11
2.Downtoown Parking Structure Ammericans with Disabilitiess Act (ADA) Spaces 19
3.Downtown On-Streeet Metered Spaces21
4.Civic Ceenter Structure 22
5.Main Libbrary Parking Structure 22
6. Ken Edwwards Centeer 22
7.Central Beach Lots ((Serving Dowwntown Empployees)23
8. Valet Paarking Downntown 23
IIV.PARKINNG RATESS IN DISTRRICTS OUTTSIDE OF DDOWNTOOWN 28
1.Main Sttreet 28
2.Mid Cityy 29
3.Montana Avenue 31
4.East Pico Boulevard 32
VV.BEACH LOTS 33
1.Beach Lots ---- Central 33
2.Pier Decck
35
3.Beach Lots ---- North 35
4.Beach Lots ---- South 37
5.Beach HHouse Lots 38
VVI.EVENTSS 40
1.Civic Auuditorium annd Events 40
2.Parking Rates for Baase Camps 41
3.Non-Coommercial Veehicle Parking (Non-Basee Camps)42
AAPPENDIX
Sample Model Calculaations A
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
EEXECUTIVE SUMMARYY
TThe City of SSanta Monicca hired Waalker Parkingg Consultantts to compleete a study oof rates for aall public
pparking facilities in the CCity. The primmary goals oof this study aare to:
1.Propeerly managee parking demand to ensure avvailability inn all locatioons and beetter use
underutilized parking resources.
2.Identiify the relationship betwween public parking pricce, private pparking pricee, adjacent uses and
parking demand.
3.Develop an objecctive, techniccal and transsparent process by whichh to set public parking raates.
4.Deterrmine parking rates City-wwide, includding beachess and for speecial events.
PParking ratees must be regularly aadjusted to manage pparking demmand approopriately; better use
uunderutilizedd spaces; annd fund neceessary mainttenance, reppairs, and inn some casees construction costs.
TThis is especially true in Santa Monica given thee large numbber of people who drivee to or withinn the City
eevery day. CCity-owned pparking assetts are cruciaal to the propper functioning of Santa Monicas trraffic and
ccirculation syystem as well as the operration of locaal businessess.
DDespite the necessity off adjusting pparking ratees in a timeely and apppropriate maanner, over the past
ddecade channges to the raates chargedd for public pparking in Santa Monicaa have occurred on an infrequent
aand inconsisstent basis. City staff haas identifiedd the need for a systemmatic, transpparent and technical
mmethod by wwhich to adjust parking rates citywidde. This repport describees the processs and methhodology,
aand ultimatelly the model (Model), whhich has beeen developedd to address this issue.
TThe Models output is based on two ffactors:
1.Parking rates in ccomparable llocations in parking facilities in Santta Monica and other Los Angeles
metroopolitan-areaa communitiees; and
2.Averaage peak occcupancy ratees for on- annd off-street pparking spacces in Santa Monica.
TThe first facttor is designned to ensure that Santa Monica remains commpetitive in the local mmarket for
ccustomers, reesidents, empployees and visitors. Thee second facctor addressees issues of pparking demmand and
ccongestion wwithin the sysstem. As a rresult, the MModels outpuut results in both recommmended parrking rate
increases and decreasess as there aree a significaant number oof parking sppaces in thee City that exxperience
uunderutilizatiion just as soome facilitiess are congested. The occcupancy facctor also alloows rates to adjust in
rresponse to changes in parking demmand overalll, which maay be the reesult in coming years wiith events
ssuch as the oopening of thhe Expo Light Rail Line too Santa Monica.
TTo ensure thaat the rates parking refdder to properly manage - parking deemand in
charged for lect ---- in or
ddifferent faciilities and loocations, wee recommend that parkiing occupanncies be evaaluated and the rate
ccharged adjuusted higherr or lower if necessary,on an annuual basis, if not quarterlly or biannuually. This
ppolicy will alllow the parking system to accommoodate as maany vehicles as possible. For examplle, where
ppeak parkingg occupanciies are below 75% (succh as in the Civic Centeer Structure, some beacch lots on
wweekdays, and some bloocks of on-strreet parking)) we recommmend that current parkingg rates be reeduced to
i
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
aattract more parkers. Whhere parkingg occupanciees are abovee 90%, (suchh as in Parking Structurees 1 ---- 9),
wwe recommeend that currrent parking rates be raised to servee more shorrt-term (e.g. customer) paarkers by
turning over the spacess more frequuently and encouragingg long-term parkers to park in ineexpensive
loocations.
SSeveral citiess on the West Coast, inccluding Seatttle, San Franncisco, Redwwood City annd Los Angeeles, have
ppolicies whicch specifically set parkiing rates in their Downntown and oother districts using this process.
OOther cities hhave set ratees in a less ttechnical maanner, but noonetheless foollow this commmon-sense principle
aas a way to balance suupply and deemand and maximize thhe number oof cars theirr parking syystem can
aaccommodatte.
WWhether or not the Citty decides tto build addditional parkking is a seeparate policy issue that is not
aaddressed inn this study oor in the Moddel. However, regardlesss of whetherr, where or wwhen more pparking is
bbuilt in the CCity, the proocess set fortth in this repport for settiing rates, orr some other systematic process,
nneeds to be ffollowed with consistencyy and frequeency.
AAlthough thee Model is the centerpiiece of thewe note uppfront in thee report thatt policies
rate study
rregarding paarking rates and the reveenue they geenerate shouuld be linkedd to the expeenses incurreed by the
loocal transpoortation and public parkking system. The impetuss to adjust pparking ratess, as is the ccase with
the cost to prrovide manyy services, is often linked to changes in the cost oof providing that service.. In many
ppublic parkinng systems, policies manndate that reevenues coveer all costs ((including loong-term maiintenance
aand repairs) before remmaining revenue is allocaated to otheer uses. Howwever, ultimately this is a policy
ddecision for eeach jurisdicction to makee.
OOur experiennce with munnicipal parking operationns across thee country sugggests that wwhen parkingg revenue
is not commiitted to the mmaintenancee and repair of parking facilities, thee likelihood that these isssues will
bbe addressedd in a timelyy manner deccreases. When parking rrevenues andd expenses aare not conssidered in
taandem, efforts to maintaain and repaair the facilitties are moree difficult annd ultimatelyy more costlyy. Finally,
wwe note thatt it is reasonnable, fair aand effectivee for some pparking reveenue to be uused for parrking and
traffic-relatedd improvements in the areea in which it is generateed.
UUnder the CCitys currentt system of aallocating pparking revegg revenue ggoes directlyy into the
nue, parkin
GGeneral Funnd. We sugggest that this policy hhas hinderedd the processs of settingg parking raates in a
cconsistent maanner. As a result of thiss analysis wee therefore rrecommend that a mechanism be esstablished
too fund and require timeely repairs aand maintenance of the Citys publiic parking aassets and circulation
ssystem.
TThe followingg is a summmary of the results of thhe Model thhat was devveloped as ppart of this city-wide
pparking rate study. We note that Model results may not be identical too the rates reecommendedd by City
sstaff.
ii
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
DDOWNTOWWN ---- MODEEL OUTPUT RRECOMMENNDATIONS
1
11. Downtownn Parking Strructures (PS) 1 ---- 9 Recoommended HHourly Rates
Option A: Hourly rates per thee model, asssuming a daiily maximumm rate reacheed within
six hoours:
stt
1 hour: $1.64
nd
2 hour: $1.83
rdd
3 hour: $1.16
$
thh
4 hour: $3.34
thh
5 hour:
$2.56
thh
6 hour: $1.74
Daaily maximumm at 6 hourss: $1
2.26
Option B: Linear rrates for easee of use (beffore roundingg):
stt
1 hour: $$2.35
nd
2 hour: $$2.35
rdd
3 hour: $$2.35
thh
4 hour: $$2.35
thh
5 hour: $$2.35
thh
6 hour: $$0.51
Daaily maximumm at 6 hourss: $112.26
n C: Rates sttructured to eencourage sshort-term parkers (beforee rounding):
Optio
stt
1 hour: $$0.78
nd
2 hour: $$0.78
rdd
3 hour: $$0.78
thh
4 hour: $$2.35
thh
5 hour: $$2.35
thh
6 hour: $$2.35
thh
7 hour: $$2.35
thh
8 hour: $$2.35
Daaily maximumm at 8 hourss: $112.26
1
To the extent that PS 7 annd 8 demonsttrate occupanncy patterns thhat are differeent from PS 1 ---- 6, 9 on soome days,
wwe note in thee report that ddifferent ratess for PS 7 ---- 88 may be dessirable from aa demand maanagement peerspective.
HHowever, issuues regardingg operations, communicating rates to the public and overall coonsistency maay dictate
ootherwise.
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CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
TTable 1: Parking Structures 1 ---- 9 Compaarison of Currrent and Modeel-Recommendded Rates
PropoosedPerModdel
EqualddRate
Reduce
HourlyRaateHours13
ScenariooLengthofSStayCurrentRaate(Option
B)(OptionC)
1hourFree$2.35$0.778
$1.5
2hoursFree$4.707
3hours$2.00$7.05$2.35
4hours$4.00$9.40$4.770
5hours$6.00$11.755$7.005
6hours$8.00$12.266$9.440
7hours$9.00$12.266$11.775
mm(assumecuurrent
After6p
averagelengthofstaay:2.5hours)$5.00$5.88$1.996
2.Downntown Parkinng Structures - Monthly parking permit rate for 244/7 access tto PS 1 ---- 9
$159.60 for monnthly permit parking in PParking Structures 1 ---- 99 for currentt monthly
permitt holders;
Other dded rates, based on the Model methodologgy rate forr Parking
recommen
Structuures 1 ---- 9:
$1140.00 for monthly peermit parkinng for currrent permit holders, in Parking
Structures 1 ---- 6, 9 Mondaay ---- Friday, 6:00 AM ----7:00 PM;
$1128.00 for mmonthly permmit parking MMonday ---- Frriday all dayy in Parking SStructures
7 ---- 8 only; annd
$ 96.00 for mmonthly parking permit frrom 5:00 PMM ---- 8:00 AMM Monday ------ Sunday
in Parking Struuctures 1 - 9..
3.Downntown Parkinng Structures ---- Parking foor ADA Placaard Holders
Eliminnate free parking for ADDA placard hholders in thee Citys mosst congested parking faccilities, PS
1 ---- 99; the policy is hindering rather than promoting aaccessibility ffor drivers wwith disabilities.
nntown On-sttreet Parkingg Meters: $$1.80 per hour enforcced into thee evening. Hours of
4.Dow
operaation for all meters in the Downtownn area should be extendded until 2:000 AM to reeflect late
eveniing parking ddemand andd need for vitor parkingg.
si
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CCITYWIDE PARKINGG RATE STTUDY
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5.Downntown Periphhery - Civic Center ratees, assumingg a daily mmaximum ratee reached wwithin six
hourss:
sttth
1 ---- 5 hour: $0.94 peer hour
thh
6 hour: $0.20
Daaily maximumm:
$4.91
Monthly parking permit: $63.84
6.Downntown Periphhery - Mainn Library Strructure rates, assuming a daily maaximum rate reached
withinn six hours (wwe note thatt the current Model outpuut results in rrates being tthe same as the Civic
Centeer):
sttth
1 ---- 5 hour: $0.94 peer hour
thh
6 hour: $0.20
Daaily maximumm: $4.91
Monthly parking permit raodel:
te per the m$63.84
7.Downntown Periphhery - Centraal Beach Lot RRates to Servve Downtowwn Employeess
Emplooyee flat ratee evening pass: $ 2.45
Emplooyee eveningg monthly peermit:
$31.92
8.Ken EEdwards Cennter (Transient Parking Raates)
Daaily maximumm: $9.81
Option 1 ---- noo reduced ratte period: $1.88/hour
Option 2 ---- redduced rate eeach hour foor first three hhours: $0.633/hour for hhours 1-3,
theen $1.88/hoour
DDISTRICTS OOUTSIDE OF DOWNTOWWN ---- MODEL OUTPUT RECOMMENNDATIONS
1.Main Street On-sttreet Meter RRates:
$1.011 per hour ussing current mmeter rates oof $1.00 perr hour
Downtown
$1.244 per hour ussing model ooutput Downttown meter rrates of $1.880 per hour
2.Main Street Lots:
$0.75 per hour bbased on Maain Street mmeter rate and based oon current DDowntown
meteer rates of $1.00 per hour
$0.93 per hour usiing model ouutput Downtoown meter raates of $1.80 per hour
3.Mid CCity On-streeet Meter Ratees:
$1.133 per hour ussing current Downtown mmeter rates oof $1.00 perr hour
$1.533 per hour ussing model ooutput Downttown meter rrates of $1.880 per hour
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CCITYWIDE PARKINGG RATE STTUDY
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On-strreet parking in the area of the distriicts two meddical centerss experiencee parking
occuppancies that are higher tthan in Mid City as a wwhole. This is particularlyy true on
Wilshire Boulevarrd. As a ressult we recoommend that the City charge a higgher hot
spot rate in thesee areas. Thee Model occupancy factoors suggest a rate that is roughly
tto 50% higher than the rrates recommmended for MMid City aboove.
40%
4. Mid City Lot Ratees:
$0.844 per hour ussing current Downtown mmeter rates oof $1.00 perr hour
$1.144 per hour ussing model ooutput Downttown meter rrates of $1.880 per hour
5. Montana Avenuee:
$1.400 per hour ussing current Downtown mmeter rates oof $1.00 perr hour
$1.600 per hour ussing model ooutput Downttown meter rrates of $1.880 per hour
6. Pico Boulevard:
$0.855 per hour ussing current Downtown mmeter rates oof $1.00 perr hour
$1.177 per hour ussing model ooutput Downttown meter rrates of $1.880 per hour
Owingg to parkingg occupancies that freqquently reacch 100% onn the blockss of Pico
Boulevvard adjaceent to Santa Monica College, we reecommend thhat the City consider
higherr hot spot rates for sppaces in thesse locations. Initially, thee Models occcupancy
factorss suggest thaat rates for thhese spaces should be ffive to ten peercent higherr than for
spaces located elssewhere Picoo Boulevard.
BBEACH PARKKING LOT ---- MODEL OUUTPUT RECOOMMENDATIONS
BBeach parking rate reccommendatioons are diviided into wweekday andd weekend,, peak and off-peak
sseasons. Peaak season is defined as April 1 to October 31 and off-peaak is definedd as Novemmber 1 to
MMarch 31. WWeekday maximum ratees are reachhed after fouur hours while weekendd maximum rates are
rreached afteer six hours. The followinng recommendations covver the Nortth, Central aand South Beeach Lots
aas well as paarking on thee Pier Deck.
1. Centtral Beach Loots
i.Weekdayy peak rates:
$22.88 per houur
$111.50 daily maximum
ii.Weekend peak rates:
$22.04 per houur
$112.25 daily maximum
iii.Weekdayy off-peak rattes:
$22.59 per houur
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CCITYWIDE PARKINGG RATE STTUDY
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$110.35 daily maximum
iv.Weekend off-peak rattes:
$11.84 per houur
$111.03 daily maximum
v.Evening eemployee pe
rmit rates:
Monthly pass: $31.92
Daaily pass: $22.45
ddel Output ---- Pier Deck
2. Mo
i.Weekdayy peak rates:
$22.11 per houur
$112.65 daily maximum
ii.Weekend peak rate:
$22.25 per houur
$113.48 flat raate
iii.Weekdayy off-peak ratte:
$11.90 per houur
$111.39 daily maximum
iv.Weekend off-peak ratte:
$112.13 flat raate
3. Moddel Output ---- Beach Lots NNorth
i.Weekdayy peak rates:
$22.59 per houur
$110.35 daily maximum
ii.Weekend
peak rates:
$11.84 per houur
$111.03 flat raate
iii.Weekdayy off-peak rattes:
$22.33 per houur
$99.32 daily mmaximum
iv.Weekend off-peak rattes:
$11.65 per houur
$99.92 flat ratee
4. Moddel Output ---- Beach Lots SSouth
i.Weekdayy peak rates:
$22.59 per houur
$110.35 daily maximum
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CCITYWIDE PARKINGG RATE STTUDY
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ii.Weekend peak rates:
$11.84 per houur
$111.03 flat raate
iii.Weekdayy off-peak rattes:
$22.33 per houur
$99.32 daily mmaximum
iv.Weekend off-peak rattes:
$11.65 per houur
$99.92 flat ratee
v.Meter ratees for on-streeet spaces aadjacent to tthe beach wwould be sett to reflect thhe higher
demand for these spaces.
5. Moddel Output ---- ee
Annenberg Beach Hous
i.Weekdayy peak rates:
$22.88 per houur
$111.50 daily maximum
ii.Weekend peak rates:
$22.04 per houur
$112.25 flat raate
iii.Weekdayy off-peak rattes:
$22.59 per houur
$110.35 daily
maximum
iv.Weekend off-peak rattes:
$11.84 per houur
$111.03 flat raate
EEVENTS ---- MMODEL OUTPPUT RECOMMENDATIONS
EEvents are ddescribed ass A and Bevents. Aeventss are premium events tthat are exppected to
ggenerate a rrelatively higgh demand ffor parking oor charges ppremium tickket prices. B events arre typical
eevents with tyypical event ticket prices.
1. Moddel Output ---- Civic Auditoorium
i.Flat ratess (per the moodel):
A Events: $$10.95
BEvents: $$8.76
PParking ratess for unusually large eevents such as Glow or the Los Angeles
MMarathon shoould continuue to be set 000 or highereessary, at
up to $25.r when nec
thhe discretionn of the Ciity Manager to addresss the parkiing demandd, limited
pparking supply and trafficc issues that are created by these larrge events.
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CCITYWIDE PARKINGG RATE STTUDY
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ii.Changess to hours of meter operaation:
MMeters withinn two blocks of the Civicc Auditoriumm should havve hours of ooperation
eextended until at least 100:00 PM, annd preferablyy 2:00 AM, to reflect annticipated
inncrease in evvening eventts at the venuue.
HHourly rates during event times shouted to reflectt the rates annd length
ld be adjust
oof stay in the Civic Lot. Foor example iif an event has a parkingg rate of $100.00 and
aattendees aree expected too stay for fouur hours, theen the hourlyy rate should be set at
$$2.50.
2. Guiddelines ---- Basse Camps
Base cammps are ofteen seen throoughout the region for sspecial evennts or film/teelevision shooots. The
range obbserved for base camp use in the rregion was too great too model. City staff shouuld use a
range of tto twelve timmes the daily dd the parkinbase campss.
three times rate chargeg space for
3. Non-Commercial Vehicle Parrking (Non-BBase Camp)
There aree numerous eexamples froom around thhe country thhat provide ddirection on how much tto charge
oversizedd non-commeercial vehiclees. We sugggest that the most equitabble approach is to chargge for the
number oof spaces thaat a vehicle ooccupies.
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CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
I.INTRODDUCTION
TThe City of SSanta Monicca hired Waalker Parkingg Consultantts to compleete a study oof rates for aall public
pparking facilities in the CCity. The primmary goals oof this study aare to:
1.Propeerly managee parking demand to ensure avvailability inn all locatioons and beetter use
underutilized parking resources.
2.Identiify the relationship betwween public parking pricce, private pparking pricee, adjacent uses and
parking demand.
3.Develop an objecctive, techniccal and transsparent process by whichh to set public parking raates.
4.Deterrmine parking rates City-wwide, includding beachess and for speecial events.
TThis report doocuments thee various commponents of the parking rate study aand presentss initial recommmended
pparking ratess for consideeration.
AA public parrking system aa valuable aasset, which must be prooperly managged and maaintained.
represents
TThis is especcially true inn the case oof Santa Monicas parkking system,, which is ccrucial to the proper
ffunctioning oof the Citys traffic and ccirculation syystem and bby extension,, the local ecconomy. Thee rates in
vvirtually anyy system muust be reguularly adjusted to mannage the deemand for parking, better use
uunderutilizedd spaces andd keep up wiith the signifficant costs oof maintaininng and repaiiring existingg parking
aassets and ccirculation syystem. In somme cases, thhe cost of new parking facilities muust be considered as
wwell.
DDespite the nnecessity of adjusting parking ratess consistentlyy, over the ppast decadee changes too parking
rrates in the CCity of Santaa Monica haave occurredd infrequentlly and inconnsistently. City staff has identified
the need for a systematic, transpareent and technnical methodd by which to adjust paarking rates citywide.
TThis report ddescribes thee process and methodoloogy, and ulttimately the Model, whicch was deveeloped to
aaddress this issue.
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CCITYWIDE PARKINGG RATE STTUDY
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II. THE RATTE ADJUSTMMENT PROOCESS
PParking rates must be rregularly adjusted in orrder to mannage the demand for pparking, bettter utilize
uunderutilizedd parking spaces and keep up wwith the signnificant costs of maintaaining, repaairing or
cconstructing existing or nnew parking assets. Desppite the neceessity of reguular adjustmeents to parkiing rates,
oover the past two decaades changees to parkinng rates in the City oof Santa Moonica have occurred
infrequently. City staff hhas identifiedd the need for a systemmatic, transpparent and technical method by
wwhich to adjust parking rates withinn the City. TThe following recommenndations seeek to accommplish this
ggoal.
EEMENT A PAARKING RATTE MODEL TO ESTABLISH RATES
1.IMPL
RECOOMMENDATTION
Use tthe parking rate Model tthat has beeen developedd as part of this study too analyze and adjust
parking rates in aa predictablee, transparennt and techniical process..
METHHODOLOGYY
The MModel was bbuilt upon twoo basic elemments:
i.CComparabless
Activity or event ccenters that hhave similar adjacent land use charaacteristics annd attract simmilar user
groupps as the paarking produucts in the CCity of Santaa Monica. TThese may aalso be thougght of as
comppetitors.
CCurrent Santaa Monica Occcupancy Raates
ii.
Thesee are currentt typical peaak period occcupancy rattes for parkiing productss in the City of Santa
Monica. These aare translatedd into occuppancy factorrs that accouunt for elastticity of demmand. For
areass that experience high occupancy, thhis generatess an additioonal premiumm for the parrking and
createes a discount for areass that experrience low ooccupancy. As the proccess is repeated, the
occuppancy rate iss expected too settle at a rrate where nno premium oor discount iis applied.
Thesee occupancyy weight facttors were alsso applied too private paarking compaarables in DDowntown
Santaa Monica, aas these tendded to havee lower occuupancies thaan those observed in Downtown
Santaa Monica Puublic Structurres. This adjuustment was made so thhat the private comparabbles rates
wouldd better refleect market raates.
The ccomparables utilized in thhe model aree as follows (in alphabettical order):
AAnaheim Connvention Cennter (Events)
AAnaheim Groove (Events)
Beverly Centeer - Self-Park (Parking Struuctures 1 ---- 99 Hourly)
Beverly Centeer - Valet (Vaalet Daytime & Evening)
Beverly Hills ----- Meters (Onn-street meterrs)
Beverly Hills -Public Strucctures (Parkinng Structures 1 ---- 9 Hourlly and Montthly)
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CCITYWIDE PARKINGG RATE STTUDY
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CCity of LA - 3rrd Street Pubblic Valet (Vaalet Daytime))
CCity of LA - 3rrd Street Pubblic Valet (Vaalet Evening))
CCity of LA - Brrentwood Meeters (On-strreet meters)
CCity of LA - Roobertson Blvdd. Meters (OOn-street metters)
2
CCity of LA - Veenice - Abboott Kinney On-street (Onrrs)
-street mete
CCity of LA - WWest Los Anggeles - Santa Monica Blvdd. Meters (OOn-street metters)
CCity of LA - WWestwood Village Meterss (On-street meters)
CCity of LA - WWestwood, Roobertson Pubblic Structurees (Parking SStructures 1 ----- 9 Hourly and
MMonthly)
CCulver City ---- Meters (Onn-street meterrs)
CCulver City - PPublic Structuures (Parkingg Structures 11 ---- 9 Hourlyy)
CCulver City - VValet (Valet EEvening Only)
HHollywood Boowl (Events)
LAA Convention Center (Evvents)
Loong Beach CConvention CCenter Arenaa and Terrace Theater (Evvents)
MMalibu Beachh Lots (Beachh Lots)
MManhattan Beeach ---- Meters (On-street meters)
MMusic Center,, Downtown ss (Events)
Los Angele
NNewport Beach (Beach LLots)
Paasadena ---- MMeters (On-sstreet meters))
Paasadena - Puublic Structurres (Parking Structures 1 ---- 9)
Redondo Beach ---- Beach Lots (Beach LLots Weekdaay and Weeekend)
Santa Monicaa: Downtownn ---- Meters ((On-street meeters)
Santa Monicaa: Downtownn - Private WWeekday (Parrking Structuures 1 ---- 9 Hoourly and Monthly)
Santa Monicaa: Santa Monica Place VValet (Daytimme & Eveningg)
Santa Monicaa: Water Gaarden (Parkinng Structuress 1 ---- 9 Hourly and Montthly)
Santa Monicaa: Yahoo Ceenter (Parkingg Structures 1 ---- 9 Hourlyy and Monthhly)
Thhe Grove - SSelf-Park (Parrking Structurres 1 ---- 9)
Thhe Grove - VValet (Valet DDaytime & Evvening)
Thhousand Oaaks Performinng Arts Centeer (Events)
UUCLA Royce HHall (Events)
VValley Performming Arts Ceenter (Events))
VVenice Beachh Lots (Beach Lots)
WWest Hollywoood ---- Meterss (On-street meters)
WWestfield Cenntury City - SSelf-Park (Parrking Structurres 1 ---- 9 Hoourly and Moonthly)
2
As on-street parking alonng Abbott Kinnney in Venicee is currently time restricteed but free, aa zerowas weighted
aand averagedd for use in thee Model.
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CCITYWIDE PARKINGG RATE STTUDY
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WWestfield Cenntury City - VValet (Valet DDaytime)
WWestfield Cenntury City - VValet (Valet EEvening)
WWestfield Cullver City (Parrking Structures 1 ---- 9 Hoourly)
WWestside Pavvilion - Self-Paark (Parking Structures 1 ---- 9 Hourly)
WWestside Pavvilion - Valet mme & Eveninng)
(Valet Dayti
TThe comparaables chosenn reflect datta from survvey results, iinformation obtained in interviews//meetings
aand our knowwledge and experience in the local market. The survey resullts are discusssed in greaater detail
in the sectionn describing the rates moodeled for Doowntown.
TThe current SSanta Monicca occupanccy rate weigghting factorrs used in thhe Model are shown inn Table 2
bbelow.
TTable 2: Occuupancy Weighhting Factors
Occupaancy(TypicallPeak)OccuupancyWeigght
0%0.660
50%0.880
75%1.000
115
90%1.
1.220
100%
In some respects, the occcupancy factoors for facilitties experienncing typical peak demaand above 900% can
bbe seen as an acknowleddgement of tthe special oor premium nnature of the Santa Monica destinatioon; given
aall other characteristics bbeing equal wwith other coomparable commercial loocations in the area, in ssome
ccases it may be reasonabble to expectt that Santa Monica will attract moree visitors andd employers than its
ccomparabless.
WWe note that, as part off this study, wwe attempteed to calculate specific eelasticities off demand for parking
rrate changess and their impacts on parking deemand in Saanta Monicaa. Howeverr, the data, where it
eexisted, was ee; in PS 1 ------ 9 parking demand waas shown to have increaased overall
inconclusivsince the
rrate for long-term parking (the daily maximum and monthly permit ratess) was increaased in July 2010. In
mmost other caas on-street mmetered spaaces, rate chhanges weree infrequent kk place a
ases, such and/or too
nnumber of yyears in thee past, makiing an accuurate assesssment of priice elasticities in Santaa Monica
impossible. IIn determininng the occupancy factoor for the MModel, we thdd our experriences in
erefore use
oother populaar destination cities. Whhile our obsservations annd experiencce suggest tthat parkingg rates in
SSanta Monicca are currenntly sufficienttly low as to make demaand relativelyy inelastic, thhe factors ussed in the
MModel are coonservative aand rely in ppart on the iteerative proceess of rate adjustments too gradually reach the
aappropriate rate.
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CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
DDETERMINATATION OF PAARKING RATTE OUTPUT
FFor a given parking prooduct in Santa Monica, the parkinng rate wass determinedd using one of three
mmethods:
A set of weights is applied to the most relevant compaarables for thhat product and a daily
mmum is calcuulated basedd on the weigghted averagge rate of coomparables aafter a speciified
maxi
numbber of hours (ex. Downtowwn Structurees). The curreent occupanccy rate of thaat product wwas
appliditional factoor.
ed as an ad
A set of weights is applied to the most relevant compaarables for thhat product and an hourrly rate is
MMain Street MMeters). The current occuupancy rate uct was appplied as
determined (ex. of that prod
an addditional factor.
A passed on a premium or disccount to anoother productts parking raate (ex.
rking rate is derived ba
Downntown Meterrs). The curreent occupanccy rate of thaat product was applied aas an additioonal
factorr.
3
TThe followingg tables eachh provide a ssmall samplee of what is ccontained wwithin the Moodel.
3
We note that input for Downtown parking meters aree not shown bbecause, as nnoted later in tthe report. The rates for
these meters wwere set as funnction of the rrates in Parkinng Structures 11 ---- 9.
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CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
TTable 3: Modeel Input - Rates
RateforPeriod
Monthly
omparableHour01Hour1Hour23Hour3Hour45Hour5Hour89Hour91
CC22446Hour67Hour7800(Unreserved)
WWestfieldCenturyCityySelfPark$0.00$0.00$0.00$11.00$8.00$2.00$0.00$0.00$0.00$0.00$175.00
WWestfieldCenturyCityyValet(Daytime)$10.00$2.00$2.00$2.00$2.00$2.00$2.00$0.00$0.00$0.00N/A
estfieldCenturyCitValet(Evening)
WWyy$14.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00N/A
WWestsidePavilionSeelfPark$0.00$0.00$0.00$5.00$4.00$4.00$4.00$3.00$0.00$0.00N/A
WWestsidePavilionVaalet(Daytime&Evening)$6.00$0.00$4.00$4.00$4.00$2.00$0.00$0.00$0.00$0.00N/A
WWestfieldCulverCity$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00N/A
hePromenadeatHoardHughes(Weekd
TTwway)$1.00$2.00$0.00$0.00$1.00$1.00$1.00$1.00$1.00$0.00N/A
TThePromenadeatHowwardHughes(Weekend)$2.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00N/A
BBeverlyCenterSelfPPark$1.00$1.00$1.00$1.00$2.00$2.00$2.00$0.00$0.00$0.00N/A
BBeverlyCenterValett(Daytime&Evening))$7.00$0.00$4.00$4.00$3.00$0.00$0.00$0.00$0.00$0.00N/A
heGroveSelfPark
TT$0.00$3.00$0.00$4.00$4.00$4.00$4.00$4.00$1.00$0.00$95.00
TTheGroveValet(Dayytime&Evening)$10.00$0.00$4.00$4.00$4.00$2.00$0.00$0.00$0.00$0.00N/A
OOriginalFarmersMarkket$0.00$0.00$3.00$3.00$3.00$3.00$3.00$0.00$0.00$0.00N/A
TTable 4: Modeel Input - Commparable Weights
DowntownDowntownDowntown
CComparable
MetersStructuresMonthly
WWestfieldCenturyCitySelfPPark0.100.10
WWestfieldCenturyCityValet(Daytime)
WWestfieldCent
uryCityValet(Evening)
WWestsidePaviliionSelfPark0.15
WWestsidePaviliionValet(Dayytime&Eveningg)
WWestfieldCulveerCity0.05
TThePromenadeeatHowardHughes(Weekdayy)
TThePromenadeeatHowardHughes(Weekendd)
BBeverlyCenterSelfPark0.05
BBeverlyCenterValet(Daytimme&Evening)
TTheGroveSelfPark0.10
TTheGroveValet(Daytime&EEvening)
OOriginalFarmerrsMarket
CCityofLABrenntwoodMeters
CCityofLAWesstwoodVillageMeters
CCityofLAWesstLosAngelesSantaMonicaBBlvd.Meters
CCityofLAVeniceAbbottKinnneyMeters
CCityofLARobertsonBlvd.Meeters
CCityofLAWesstwood,RoberttsonPublicStructures0.100.20
CCityofLA3rdSStreetPublicVaalet(Daytime)
CCityofLA3rdSStreetPublicVaalet(Evening)
BBeverlyHillsMMeters
BBeverlyHillsPPublicStructurees0.100.10
CCulverCityMeeters
CCulverCityPublicStructures0.10
CCulverCityValet(EveningOnnly)
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CCITYWIDE PARKINGG RATE STTUDY
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TTable 5: Modeel Input - Santta Monica Occcupancies
TTypicalPeakPPeriod
MModelAreaDDefinitionOOccupancy(AAverage)OcccupancyWeiight
CCivicCenterStructure56%0.8
DowntownMeters98%1.15
DowntownMonthly91%1.15
DowntownStructures91%1.15
FFigure 1: Moddel Output
DDowntownMeters
RateRelativvetoDowntoownStructurees2.00
HourlyRRateperModel$1.80
DDowntownStructures
DailyMax.ofCommpsReachedat6.0hours
GraduatedPPricingRateoofGrowth(Opptions5and6)1.25
EqualRateReducedRatte
Hour
$2.35$0.78
1
$2.35$0.78
2
$2.35$0.78
3
$2.35$2.35
4
5$2.35$2.35
6$0.51$2.35
7$0.00$2.35
8$0.00$0.51
Max.$12.26$12.26
MonthlyyAllAccessRRateperModel$159.60
DDowntownValet
DailyyMax.ofCommpsforDaytimmeReachedat6.0hours
DailyyMax.ofCommpsforEveniingReachedat4.0hours
DaytimeMaximumValetRRateperModel$17.65
EEveningMaximumValetRRateperModel$12.55
7
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
2.FREQQUENCY OF RATE CHANNGES
Performance Pricing projects elseewhere havee a wide rannge of rate cchange frequuency, from once per
month to once per yeear. Some exxamples folloow:
SFpark (SSan Franciscoo) ---- rates are not changged more thhan once peer month; meeter rates
change evvery 4-6 weeeks, garage rates change approximaately every 33 months
Seattle ---- aannually; covers meters oonly
Redwood City Downtoown Parkingg Managemeent Plan ---- at least annuaally and no mmore than
eee months; covers all Citty of Redwoood City parkking in Downtown area
every thr(on-street
meters and metered ooff-street facilities)
Updatingg the Model requires upddates to the ffollowing:
omparables (at least thoose that are wweighted in t
Rates at cthe Model)
Occupanccies for Santa Monicaa public paarking produucts and prrivate supply in the
Downtown area ---- these may adjuust the occuppancy weightt factor
Optional ---- weights oof comparabbles and adddition of any new commparables aas market
conditionss change
RECOMMMENDATIONN
We recoommend makking rate changes at leaast once perr year if nott more frequuently, such as every
three to ssix months. TThe greater tthe frequenccy of rate changes, the ssooner the raates for eachh product
will graviitate towardss a market raate that betteer manages ddemand.
3.USE OOF PARKINGG REVENUE
How thee proceeds from parkingg rates are used should nnot be a sepparate proceess from howw parking
revenue is generated. The impeetus to adjust parking rates, as with the cost to provide manny goods
and servvices in the public or prrivate sector, is often linnked to channges in the ccost of whatt is being
providedd. In many public parrking systemms, revenuess must coveer all costs (including long-term
maintenance and rrepairs and other circuulation system costs) beefore any aadditional reevenue is
allocated to other usses in city goovernment.
RECOMMMENDATIONNS:
Establish a mechaanism that fuunds and reqquires timelyy repairs andd maintenannce of the
Citys public parking assetss. A designated fund is typicallyy establisheed as a
compoonent of thee parking sysstem with thhe source of revenue froom operatingg income
and thhe use of funnds allocated in accordance with thhe fund indeenture. In thee case of
Santa Monica, wwe suggest that the exxisting Parkinng Enterprisse Fund be used to
4
accommplish this ggoal. All pparking spacces and faccilities contrribute to thee proper
4
The City Atttorney would likely need tto confirm whhether the inddenture for thhe Parking Ennterprise Fundd currently
aallows for a pportion of the operating funds to be deedicated for sppecific uses. If the currentt indenture foor the Fund
8
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
functiooning of the parking sysstem, yet thee extent to wwhich each ggenerates reevenue or
incursexpenses iss uneven. Foor this reasoon, we recommmend that all parking revenues
and eexpenses be combined aand tracked in one fundd to ensure that the parrking and
circulaation system first funds its own expennses before eexcess revennue are transsferred to
the geeneral fund. The financiaal feedback loop is demmonstrated thhrough timelly repairs
set forth in a capital repair and mainteenance plann that enhannce the parkking and
circulaation experieence. Througgh the fund the City seets a clear sttandard of ccare and
transpparent financcial position that commuunicates howw public fundds are beingg used to
maximmize and impprove commuunity assets.
Set asside funds oon a regular basis to coover structuraal maintenannce and repair costs,
which typically are at a minnimum of $660 - $120 per structurred space (tthe exact
amounnt needs to be determinned by the sspecific needds of the Ciitys structurees. These
funds will be placced in a sinkking fund, a fund into wwhich the Cityy regularly ssets aside
portion of its parkking revenuee, to cover reepairs and mmaintenancee costs of thee existing
parkinng structuress. A capitaal improvemment protecttion programm (CIPP) shhould be
underttaken to deetermine thee amount oof the set aside. In addition to structural
mainteenance, impprovements ssuch as lightting enhanceements, interior paintingg, façade
repairrs, and re--sealing aree items thaat could bbe accounteed for throough the
fund. Further, wee recommendd that the fuunding mechhanism requiires that a pportion of
parkinng funds withhin a given district or arrea be returnned to thataarea for parrking and
circulaation-related improvemennts.
4.DISCOUNTS TO PARKING RRATE STRUCCTURE FOR PAYMENT MMETHODS INCLUDINGG PAY-BY-
PHONNE AND CRREDIT CARDSS
Staff requuested an evvaluation of providing discounts to parking userss who pay parking fees uusing cell
phone and credit caard technoloogy. We note that the CCity benefitss when parkking patronss pay by
phone orr credit cardd in that it neeed not mannage the opeerational annd accounting issues that may be
associateed with handling cashh. Howeverr, these neewer paymeent methods also reppresent a
convenience to parkking patronss, for whichh patrons in some instaances may be willing tto pay a
premium,, not require a discount. In most casees newer payment methoods also require that the City pay
an addittional fee peer transactioon; many buusinesses paass these coosts along too cover the premium
service. AAdding a discount per transaction would repreesent an addditional cosst to the Citty for the
patrons use of thesee technologiees when thee added connvenience is typically suufficient to enncourage
their use.
RECOMMMENDATIONN
Given thee convenience provided to parking patrons andd the added costs for thee City, the CCity need
not provide discountss to drivers wwho utilize thhese paymennt methods.
ddoes not alloww for funds to be segregateed with a porttion dedicatedd for repairs, maintenance or other recoommended
uuses, we recommmend that thhe indenture bbe revised to aallow such acctions.
9
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
5.PARKKING VALIDAATION PROGGRAM
A validaation program was considered for public parkking in Dowwntown Santa Monica, but little
support wwas expresseed for such aa program inn discussionss with stakehholders. Validation programs can
be cumbersome and costly to administer annd subject too abuse. A simple, userr-friendly parking fee
structure is preferred to a secondaary rate struccture using aa system of pparking validdations.
RECOMMMENDATIONN
We recoommend thatt the City noot use a disttrict- or City--wide validaation program for publicc parking
users andd businesses to subsidizee the cost of parking.
6.POLICCY REGARDING PARKINNG PERMITSS
Specific recommendaations for the use and pprice of parrking permitss are discusssed by areaa. To the
extent thaat permit paarking is alloowed in imppacted (crowwded) facilitiees, we recommmend that their use
be discouuraged throuugh higher pparking ratess (thereby diiscouraging, though not prohibiting their use)
and/or aa cap on thee number of permits issuued. Where parking spaaces are undderutilized wwe do not
recommeend capping the number of permits isssued or charging a highh price.
RECOMMMENDATIONN
Monthly parking permmits should bbe used to pprovide inexppensive, empployee or freequent visitor parking
in underuutilized parkiing facilities..
10
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
III.DOWNTTOWN PARRKING RATTES
1.PARKKING STRUCCTURES
The largee number off and disprooportionally high demannd for the rooughly 5,3000 parking sspaces in
Parking SStructures 1 ---- 9 (PS 1 ---- 9) make these facilitiies the centrral componeent of the Downtown
parking ssystem. The Model thereefore bases all rates in DDowntown aand Downtown-adjacentt facilities
as a funcction of the raates in PS 1 ---- 9.
FFigure 2: Mapp of Parking SStructures 1-9
PS 99
PS 1
PSS 3
PS 2
PS 4
PS 55
PS 66
PPS 7
PS 88
A.MODDEL FACTORRS - PARKINGG STRUCTURRES 1 ---- 9
The MModel outputt for these nine facilities is based onthe followingg factors andd information:
Responses froom the publiic containedd in A Studyy of Visitors to the Downntown Santaa Monica
AArea, a telepphone and intercept survey conduccted for Dowwntown Sannta Monica Inc. and
coompleted Occtober 2011
Paarking rates (weighted) iin comparabble locations
AAverage peak occupancyy rates in PSS 1 ---- 9, by day of the wweek, over the 18 month period
frrom July 2010 through DDecember 20011
11
CCITYWIDE PARKINGG RATE STTUDY
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Occuupancy ratess in twenty DDowntown Santa Monicaa private paarking structuures containing more
than 4,600 spacees were survveyed over thhe course of a typically bbusy weekdaay and weekkend day
5
in Febbruary 20122.
i.Surveyy of the publlic
In 2011 CIC Research, Inc conduucted an exxtensive teleephone andd intercept ssurvey of vvisitors to
DDowntown Santa Monicaa, on behalff of Downtowwn Santa Moonica Inc. TThe purpose of the surveey was to
oobtain informmation from residents oof and visitoors to the SSanta Monicca area. Thee survey foccused on
shopping haabits, opinioons about Doowntown Sannta Monica, reactions to possible chaanges in thee area, as
6
wwell as demoographics.
TThe survey reesults with regard to paarking and ccomparable destinations, as well ass more detaiiled cross
taabulations pprovided by CIC, were rreviewed byy Walker. MMost notable among the survey findings were
the followingg:
The aattribute mentioned as haaving the greeatest effect oon the qualitty of their tripp, was parkiing
(availability as well as convennience); we note howeveer that the prrice of parking did not aaffect the
7
qualitty of their trip;
74% of respondeents who regularly visitedd Downtown Santa Monica said that the cost of pparking
8
was about the saame or lowwerthan otther places thhey visited;
Retail/entertainment destinations in the arrea that resppondents hadd recently vissited, as noteed in the
next ssection.
ii.Compparable locattions ---- parking structure hourly and mmonthly parkking
TThe followingg comparabble locations for PS 1 ----9 were deteermined in ppart based oon the telephhone and
intercept surrvey conduccted for Doowntown Santa Monicca Inc. Resspondents identified reetail and
eentertainment destinationns, other thaan Downtowwn Santa Moonica, that they had reecently visiteed. These
included the following, thhe hourly parking rates foor which weere included in the Modeel:
Beeverly Centerr
Thhe Grove
Paasadena
Promenade at Howard Huughes
WWestfield Culvver City
WWestfield Cenntury City
5
Data for thhe private faccilities was ccollected on Wednesday February 211 and Saturdday Februaryy 18. The
WWednesday wwas selected aas it is typically the busiest day of the weeek due to thee Farmers MMarket. The Saaturday fell
oon the three-dday Presidentss Day weekeend. It was a warm, sunnny day, which we felt reeflected similaar parking
cconditions simmilar to a summmer weekend day.
6
CIC Research, A Study of fVisitors to thee Downtown SSanta Monicaa Area, Octobber 2011.
7
Ibid, page ii.
8
Ibid, page 23.
12
CCITYWIDE PARKINGG RATE STTUDY
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WWestside Pavilion
WWestwood
OOther commeercial Downttowns which were identified in meetiings with staakeholders and whose paarking
rrates were inncluded in th
e Model were:
Ciity of Beverlyy Hills
Ciity of Culver City
FFinally, privaate parking structures in DDowntown SSanta Monicaa were also included in the Model as
rrepresentativves of the maarket for parkking in Downntown Santa Monica butt, as noted, wwere adjusteed for the
9
rrelatively loww occupancyy rates observved during wweekday andd weekend ooccupancy counts.
AA similar set of comparables were ussed to determmine the ratees for monthlyy employee parking withh the
aaddition of SSanta Monicaas Water GGarden and YYahoo! Centter.
TThe comparaables represent a mix oof both public and privaate parking structures, no freeannd free
pperiods, and retail/dining/entertainmment centers and retail/ddining/enterrtainment/offfice districts.
iii.Occuppancy factorr, premium faactor and elaasticities of ddemand
In addition too the compettitive rate forr parking thaat was calcullated using the comparables, as disccussed
eearlier, the MModel appliees an occupaancy factor wwhen occupaancies in the structures wwere demonsttrated to
bbe unacceptaably high. Thhe factor cann also be seeen as an ackknowledgement of the sppecial or premium
nnature of the Santa Moniica destinatioon; given all other charaacteristics being equal with other commparable
ccommercial locations in tthe area, it mmay be reasoonable to exxpect that Santa Monica will attract mmore
vvisitors and eemployers than its compaarables.
WWe note thaff this study, wwe attempteed to calculate specific eelasticities off demand for parking
t, as part o
rrate changess and their impacts on parking deemand in Saanta Monicaa. Howeverr, the data, where it
eexisted, was ee; in PS 1 ------ 9 parking demand waas shown to have increaased overall
inconclusivsince the
rrate for long--term parkingg (the daily maximum and monthly permit rates)) increased iin July 20100. In most
oother cases, such as on-sstreet meteredd spaces, raate changes wwere infrequuent and/or took place aa number
oof years in thhe past, makking an accurate assessment of pricce elasticitiess in Santa MMonica impoossible. In
ddetermining the occupanncy factor foor the Model, we thereefore used oour experiennce in otherr popular
ddestination cities. While our observations and exxperience sugggest that paarking rates in Santa Moonica are
9
We assume that facilities serving the ppublic and/orr retail establishments seekk to maximizee the number of people
aand vehicles tthey serve. Hoowever, givenn the tendencyy of private faacilities to profit maximizee the Model discounts
the higher rattes charged in Downtown Santa Monicca private faccilities if theirr occupancy rates reflect significant
aavailability of fspaces. Indeeed our field surveys of wweekday demaand for thesee facilities refllected occupaancy rates
aaveraging approximately 665%. Howeveer, we note thhat a numberr of these faciilities were noot accepting additional
mmonthly parkeers, suggestingg that the ratees for these faccilities may noot be as high as the market will bear.
13
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
ccurrently suffficiently loww as to makke demand relatively innelastic, the factors useed in the MModel are
cconservative..
TThe occupancy rate weigghting factorss are as folloows:
TTable 6: Occuupancy Factorrs
TThe occupanncy factor wwas applied based on an analysis oof occupancyy data in Paarking Structtures that
ddemonstratedd occupancies in all but one of the sstructures freequently reacching unaccceptable leveels, to the
ppoint that vissitors to Dowwntown Santta Monica wwould encounnter significaant difficulty finding an
available
pparking space. Hourly occupancy data for fiscal year 22010-11 weere reviewed and analyzed. A
ssummary of the averagee peak occuupancy ratess by day of f the week bby parking sstructure is sshown in
ffollowing tabble. We notee that while Parking Struucture 6 wass recently reemoved fromm service, thee parking
ddemand obseerved in that facility musst still be acccommodatedd within the ssystem. We also note diifferences
in the occupaancy rates aand, to somee extent, timing of the peeaks betweeen PS 1 ---- 6 and 9 and PPS 7 and
88.
14
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
TTable 7: Averaage Peak Occcupancy by DDay of Week JJuly 2010 - December 2011 (PS 1-9)
Structure 11Structure 55Structure 99
Peak HoursOcccupancyPeak HoursOcccupancyPeak HoursOcccupancy
MMon2pm92%MMon2pm86%MMon2pm78%
TTues1-2pmm93%TTues2pm89%TTues2pm80%
WWeds12-1pm99%WWeds1-2pmm94%WWeds1pm99%
TThurs2pm92%TThurs2pm89%TThurs2pm80%
Frid1-2pmm97%Fri1-3pmm94%Fri2pm87%
SSat2-5pmm98%SSat3pm91%SSat3-4pmm92%
SSun2-4pmm95%SSun3-4pmm79%SSun4pm78%
Structure 22Structure 66
Peak HoursOcccupancyPeak HoursOcccupancy
MMon2-3pmm91%MMon12-2pm98%
TTues1-3pmm93%TTues12-2pm98%
WWeds12-3pm97%WWeds12-1pm100%
TThurs1pm89%TThurs12-3pm97%
Fri2-3pmm91%Fri12-6pm98%
SSat4-5pmm82%SSat2-4pmm99%
SSun4pm72%SSun3-4pmm98%
Note: PS2 haad nested ares until March
Structure 33Structure 77
Peak HoursOcccupancyPeak HoursOcccupancy
MMon1-3pmm98%MMon2pm64%
TTues1-3pmm99%TTues2pm
63%
WWeds12-2pm100%WWeds2pm66%
TThurs1-2pmm97%TThurs2pm64%
Fri1-3pmm100%Fri2-3pmm75%
SSat2-5pmm100%SSat2-4pmm86%
SSun1-5pmm100%SSun3pm84%
PS7 from 8-7-11
Structure 44Structure 88
Peak HoursOcccupancyPeak HoursOcccupancy
MMon1-3pmm97%MMon2pm68%
TTues12-3pm97%TTues2pm69%
WWeds11-2pm98%WWed2pm70%
TThurs1-2pmm96%TThurs2pm67%
Fri1-3pmm97%Fri2pm81%
SSat4-5pmm90%SSat2-4pmm92%
SSun4pm87%SSun2-4pmm90%
PS7 from 8-7-11
`
SSource: Hitech, 2012
15
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
TThe 90%+ ppeak occupancies observved in Parkinng Structuress 1 - 9 triggger the Moddels 1.15 occcupancy
wweight factorr for the purppose of betteer managing parking demmand in thesse structures..
B.MODDEL RESULTS - PARKING STRUCTUREES 1 ---- 9
The Models output foor parking rates in PS 1 ---- 9 are thee result of coombining thee factors disccussed as
follows:
(Weighteed parking raates in compparable locaations)
X
(Current occcupancy ratee factor)
== Daily maxximum hourly rates
TThe comparaables and methodologyy result in nng fees appproaching mmaximum raates after
daily parki
aapproximately six hours. Based on thhe methodoloogy and facttors outlined above, the Model geneerated the
ffollowing rates:
mmended Houurly Rates ---- PParking Strucctures 1 ---- 9
i. Recom
Option A: Hourly rates per thee Model, asssuming a daily maximumm rate reacheed within
six hoours:
stt
1 hour: $$1.64
nd
2 hour: $$1.83
rdd
3 hour: $$1.16
thh
4 hour: $$3.34
thh
5 hour: $$2.56
thh
6 hour: $$1.74
Daaily maximumm at 6 hourss: $$12.26
Option B: Linear rrates for easee of use (beffore roundingg):
st
hour: $$2.35
1
nd
2 hour: $$2.35
rdd
3 hour: $$2.35
thh
4 hour: $$2.35
thh
5 hour: $$2.35
thh
6 hour: $$0.51
Daaily maximumm at 6 hourss: $$12.26
Option C: Rates sttructured to eencourage sshort-term parkers (beforee rounding):
16
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
stt
1 hour: $$0.78
nd
2 hour: $$0.78
rdd
3 hour: $$0.78
thh
4 hour: $$2.35
thh
5 hour: $$2.35
thh
6 hour: $$2.35
thh
7 hour: $$2.35
thh
8 hour: $$2.35
Daaily maximumm at 8 hourss: $$12.26
ii.CComparison oof current annd Model outtput hourly raates
Inn comparisonn to current rrates, the Moodel output rrates with thee reduced raate in hours 11 to 3
suuggest a sligght fee increaase in the firsst two hours with a smalll increase peer hour in remaining
hoours. For drivers who paark after 6:000 PM and staay for the cuurrent averagge length of
stay of
2.5 hours afteer 6:00 pm, they would actually receeive a reduced parking rrate. A compparison
f the parkingg rate paid bby typical vissitors is showwn in Table 88.
o
TTable 8: Comparison of Cuurrent and Moodel-Recommeended Parkingg Rate Structurres ---- Downtowwn
ProposedPPerModel
EqualRReducedRatee
HHourlyRateHours13
SScenarioLenngthofStayCurrentRate((OptionB)(OptionC)
11hourFree$2.35$0.78
22hoursFree$4.70$1.57
33hours$2.00$7.05$2.35
44hours$4.00$9.40$4.70
55hours$7.05
$6.00$11.75
66hours$8.00$12.26$9.40
77hours
$9.00$12.26$11.75
AAfter6pm(asssumecurrennt
aaveragelengtthofstay:2.55hours)$5.00$5.88$1.96
iii. MMonthly Parkiing Rates and cappingparking peermits - PS 1 ---- 9
Thhe high peak occupancyy rates shown in Table 77, combined with data reeceived regaarding the
tootal number of parking permits currrently issuedd for PS 1 ----- 9, demonsstrates that long-term
parking demaand in thesee structures needs to bbe reduced in order to accommodaate more
viisitors. Two methods by which to acccomplish thhis goal are higher parkking fees (thaat impact
17
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
loong-term parkers) and caapping or redducing the nnumber of moonthly parkeers in these sstructures.
Thhe methodology also takkes into accoount that weeekday parkiing occupanncy rates aree lower in
PSS 7 ---- 8 thann in PS 1 ---- 66 and 9.
TThe Model ccurrently inccorporates aa methodologgy by which parking rrates addresss unacceptaably high
leevels of conngestion. Coombining this pricing strrategy with a policy of capping the number oof permits
wwhere parkinng demand is high, a poolicy for settinng monthly pparking ratess based on thhe Model woould:
Cap aand ultimatelly reduce thee number off monthly peermits issued in Parking SStructures
1 ---- 6 and 9 through pricing aand attrition;
Make monthly parrking availabble in PS 7 aand 8, and
Adjustt the monthlyy rate for weeekly parkingg permits limmited to Strucctures 7 and 8 below
that of PS 1 ---- 6 and 9, basedd on the Moddels occupaancy factors wwhen applieed only to
lower weekday deemand in PS 7 and 8.
AAveraging thhe occupanccy rates of PParking Structures 1 ---- 99, the Modeel determinees a monthlyy parking
ppermit rate foor 24/7 access to these rres.
nine structu
$159.60 for monnthly permit parking in PParking Structures 1 ---- 99 for currentt monthly
parkinng permit holders in these structures.
OOther new reecommendedd rates for mmonthly permits, based onn the Model output 24/77 rate for thee Parking
SStructures coould be set aas follows, inncluding permits designeed to minimize parking impacts duriing hours
oof peak demand and takking advantage of the avvailability of parking spaces in Parkinng Structuress 7 and 8
oon weekdayss:
$140.00 for monthly permit pparking for ccurrent permit holders, inn Parking Strructures 1
---- 6, 99 Monday ---- Friday, 6:000 AM ---- 7:000 PM;
$128.00 for monthly permit pparking Monnday ---- Fridaay all day inn Parking Strructures 7
10
---- 8;
$96.000 for monthhly parking permit from 5:00 PM ----8:00 AM MMonday ---- SSunday in
Parkinng Structures
1 - 9.
10
Based on wweekday occupancy rates in PS 7 and 88 only, the Moodels weightt for occupanccies between 50% and
775% (0.80) wwas applied too the Models monthly parking rate for PSS 1-9 to deterrmine this ratee for PS 7 andd 8.
18
CCITYWIDE PARKINGG RATE STTUDY
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2.DOWWNTOWN PPARKING STRUCTURE AMMERICANS WITH DISABBILITIES ACTT (ADA) SPACES
uurrent City pparking is ccurrently freee for holdeers of placaards for peoople with
Under cpractices,
disabilitiees in PS 1 - 9. As part oof the rate study, parkingg patterns foor holders off these placaards were
analyzedd. In additiion municipaal and otheer public paarking facilitties in Southhern Califor
nia were
surveyed with regardd to their poliicies regarding holders oof ADA placaards.
A.OOCCUPANCYCY AND LENGGTH OF STAAY SURVEY OOF ADA SPAACES
Seveen days of occcupancy annd turnover ddata in ADAA parking spaaces were coollected in thhree
parkking structurees. The surveey demonstraated that on mmost days a)) 100% of thhese spaces were
occuupied during peak times of the day aand b) 84% oof the vehiclees parked inn these spacees during
the ppeak hours wwere parked for six hourss or more. AA number of these vehiclees were parkked over
nighht or for several days.
A saample of the data is illusttrated in Tabble 9 (a Weddnesday) andd Table 10 ((a Saturday). We
addeed color to ddenote indiviidual vehiclees parked lonng term (six oor more hours). An uncoolored
spacce indicates a vehicle paarked for a reelatively short period of ttime (four hoours or less). Only
spacces designateed empty were not occcupied by a vehicle. Vehhicle length oof stay was ttracked
by license plate number.
TTable 9: ADA Space Surveyy ---- Wednesday
ParkkingStructure44ParkingStructuree2
ParkingStructuree5
imeSpace1Sace2Space3Sace4TieSpace1Spae2Space3Spae4
TTppppmmccccSpace5
Space1Space2Space3Space4
7:000AMEmpty7:00AMEmptyEmpty
7:00AMEmpty
EmptyEmppty
Empty
9:000AM9:00AM
9:00AM
11:000AM11:00AM
11:00AM
1:0PM1:00PMEmpty
00
1:00PM
3:0PM3:00PM
00
3:00PMEmpty
5:000PM5:00PM
5:00PM
7:000PM7:00PM
7:00PM
9:000PM9:00PM
9:00PM
Empty
Empty
Empty
11:00PM11:000PMEmpty
11:00PM
Empty
Turrnover2411Turnoover2332111
TTurnover2122
SSource: Centrall Parking, City oof Santa Monicca, and Walkerr Parking Consuultants 2012
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CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
TTable 10: ADAA Space Survvey ---- Saturdayy
ParkingStructuure5
ParkingStructurre4PParkingStructure2
Space1Space2Space3Sppace4
Spacee1Space2Space33Space4Space1SSpace2Space3Spaace4Space5
TimeTime
7:00AM
7:00AMEmptyy77:00AMEEmptyEmpty
Empty
9:00AMEmpty
9:00AM99:00AM
Empty
11:00AM
11:00AM111:00AM
1:00PM
1:00PM11:00PMEmmpty
3:00PM
3:00PM33:00PM
5:00PM
5:00PM55:00PM
7:00PM
7:00PMEmpty77:00PM
9:00PM
9:00PM99:00PM
Empty11:00PM111:00PMEmmpty
11:00PMEmpty
Turnover2211Tuurnover13132
TTurnover2122
SSource: Centrall Parking, City oof Santa Monicca, and Walkerr Parking Consuultants 2012
B.AADA SPACE SSURVEY FINNDING
Whilee the purposse of the ADAA is to improove accessibbility for peoople with disaabilities, ourr survey ----
as weell as significant researcch conductedd regarding this issue inn other commmunities ---- is that free
parking for holdders of ADAA placards aactually reduceds the avvailability off parking sppaces for
people with disabilities, annd by extennsion the aaccessibility of the desstination. Thhe policy
encouurages driveers with plaacards to paark for longg periods oof time. The significant financial
incenntive of free parking alsso encouragges people who may nnot have othherwise obtaained the
placaard to do so, thus increassing the commpetition for tthese highly sought-after spaces.
C.AADA SPACE CCOMPARABBLES
Walkker surveyedd cities and public facilities throughout Southeern Californiia to undersstand the
policiies currently being followwed with reggard to charrging for parrking in pubblic off-street facilities.
The foollowing is aa sample of wwhat was found:
PPublic Parking Facilities that Charge in All Off-Strreet Facilitiess (Structures and Lots)
Culveer City
Long Beach (exceept free in Ciivic Center)
Redondo Beach
Musicc Center (Doowntown Los
Angeles)
Natural History MMuseum (Couunty of Los AAngeles)
PPublic Parking Facilities that Charge in (gated) Sttructures, butt not in Meteered Facilitiees
Los AAngeles (incluudes LAX andd the Convention Centerr)
Pasaddena
Westt Hollywood
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CCITYWIDE PARKINGG RATE STTUDY
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PPublic Parking Facilities that Offer Freee Parking OOff-Street
Beverrly Hills
Hermmosa Beach
Manhhattan Beachh
Los AAngeles Counnty Beaches
D.RECOMMENNDED POLICYY FOR PARKING RATES KFOR ADA SSPACES
Basedd on our finndings, for thhe purpose of increasingg accessibility for peopple who rely on ADA
parking spaces, we recommend eliminating free paarking for ADDA placard holders in tthe Citys
most congested pparking facilities, PS 1 ----9.
3.DOWWNTOWN OON-STREET MMETERED SPPACES
The Dowwntown areaa is defined as being bbounded by Ocean Aveenue, Coloraado Avenuee, Lincoln
Boulevardd and Wilsshire Boulevaard. Downtoowns on-strreet parkingg spaces consistently exxperience
occupanccy rates thatt are amonggst the higheest of any paarking spacees in the Cityy. This is paarticularly
true for tthose within one to two blocks of thhe Third Streeet Promenade. The full-, multiday surveys of
these spaaces that werre conductedd as part of tthis study deemonstrated tthese findinggs.
A.MMODEL FACTTORS ---- ON--STREET METTERS DOWNNTOWN
The hhourly, on-streeet meter ratte Downtownn is based oon the rate in PS 1 ---- 9. The Model seets meter
rates at twice that of the structures in ordeer to reflect thhe premium that on-streeet spaces gennerally
receivve. Based onn observations, occupancy rates are 94% duringg peak periods on Saturdday
ndth
eveniing in the areea bounded by Wilshiree Boulevard, Broadway SStreet, 2 Strreet and 5 SStreet.
The MModel therefoore applies aa 1.15 occupancy weighht factor to the rates for these spacess. The
resultting Model ooutput is:
(Houurly Rate in PPS 1 - 9)
X
(2.0)
X
(Occcupancy Ratee Factor)
=(the Hourly Rate)
B.MMODEL OUTPPUT ---- ON-STSTREET METEERS DOWNTTOWN
Assumming parkingg rates are structured to eencourage sshort-term vissitors (Optionn C on pagee 16) the
resultting hourly oss at metered spaces is $11.80. We noote that meteers would alsso need
n-street rate
to be in effect for at least mosst of the hourrs during whhich PS 1 ---- 99 are open. WWhile on-streeet data
ceevel of demaand during evvening hourss, we believee it reasonabble to extendd on-
will onfirm the l
streett meters houurs of operatiion until 2:00 AM througghout Downttown. Currenntly some, though not
all, mmeters Downttown operatee until this timme.
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CCITYWIDE PARKINGG RATE STTUDY
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4.CIVICC CENTER STTRUCTURE
The Civicc Center Parkking Structure and surfacce lot primarrily serves surrounding puublic uses in the
Civic Cennter area. Hoowever, for employees aand many vissitors the faccility is withinn an acceptaable
walking ddistance of DDowntowns commercial area. The foollowing mapp illustrates oother Downtoown
adjacent facilities: Ciivic Center SStructure, Maain Library Sttructure and the Ken Edwwards Center.
SStructures 1-99 are indicatted as squarres while the ndicated as
Parking others are icircles.
FFigure 3: Mapp of PS 1-9 wiith Civic Centeer Structure, MMain Library SStructure and Ken Edwardss Center
Mainn Library
Kenn Edwards
CCenter
Civiic Center
A.MMODEL FACTTORS ---- CIVIC CENTER SSTRUCTURE
The MModel bases the Civic Ceenter Parkingg Structures hourly and monthly ratees on those oof
Parkiss 1 ---- 9, but discounts thee rate due too its peripherral location. In addition,
ng Structurethe
current, low occupancy rates (which average roughlyy 55% Mondday through TThursday, 322% on
dds) result in aa further disccounting of the rates.
Friday, and 20% on weeken
B.MMODEL OUTPPUT ---- CIVICC CENTER STTRUCTURE
The MModel outputt for the Civic Center Parrking Structure is as folloows:
Hourly rattes, assumingg a daily maaximum rate reached witthin six hours:
sttth
1 ---- 5 hour: $0.94 peer hour
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CCITYWIDE PARKINGG RATE STTUDY
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thh
6 hour: $0.20
Daaily maximumm: $4.91
Given thee nature of the hourly user, a shoort free periood could bee consideredd for the
facility.
pparking permmit rate per thhe Model: $63.84
Monthly
Policy reggarding cappping and charging for mmonthly permmits: Cap thee issuance oof permits
and increase monthly permit ratess if occupanccy reaches oor exceeds 955%.
C.CCOMPARISOON OF HOURLY RATES ------ CIVIC CENNTER STRUCTTURE
The foollowing tabble comparess the currentparking ratee in the Civicc Center Struucture and thhat
propoosed by the MModel.
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CCITYWIDE PARKINGG RATE STTUDY
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TTable 11: Commparison of CCurrent and MModel-Recommmended Parkinng Rates ---- Civvic Center Struucture
PrroposedPerMModel
EqqualReduucedRate
HourrlyRateHoours13
ScennarioLengthhofStayCurrenntRate(OpttionB)(OpptionC)
1houur$4..50$00.94$0.31
2houurs$9..00$11.88$0.63
3houurs$9..00$22.82$0.94
4houurs$9..00$33.76$1.88
5houurs$9..00$44.70$2.82
6houurs$9..00$44.91$3.76
7houurs$9..00$44.91$4.70
8houurs$9..00$44.91$4.91
5.MAINN LIBRARY PAARKING STRRUCTURE
Like the CCivic Center parking faccility, the Maain Library Paarking Structure primarilly serves usees on that
site. Howwever, for emmployees and many visittors the facillity is within an acceptaable walking distance
of Downttowns commmercial area.
A.MMODEL FACTTORS ---- MAIN LIBRARY IPPARKING STTRUCTURE
The MModel basees the Main Library Struuctures houurly and moonthly rates on those off Parking
Structtures 1 ---- 9, ts the rate ddue to its perripheral locaation, just ass it does for
but discounthe Civic
Centeer parking facility. In adddition, the current low occupancy rates (averaaging just oover 60%
Mondday through Friday, and eeekends) resuult in a furtheer discounting of the ratees.
30% on w
B.MMODEL RESUULTS ---- MAINN LIBRARY PAARKING STRRUCTURE
The MModel output for the Maain Library Sttructure is cuurrently the ssame as that of the Civic Center.
We nnote that this will changee if the occuppancy rates ffor each stru
cture begin to diverge:
Hourlyy rates, assuming a dailyy maximum rrate reachedd within six hhours:
sttth
1 ---- 5 hour: $0.94 peer hour
thh
6 hour: $0.20
Daaily maximumm at 8 hourss :
$4.91
Given the nature of the hourlly user, a shhort free perriod could bbe considereed for the
facilityy.
Monthhly parking ppermit rate pper the Modeel: $63.84
Policyy regarding capping annd charging for monthly permits: CCap the issuance of
permitts and increase monthlyy permit ratees if occupancies in the facility if occcupancy
reachees or exceedds 95%.
24
CCITYWIDE PARKINGG RATE STTUDY
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JUUNE 7, 2012 37-8264.00
C.CCOMPARISOON OF HOURLY RATES ------ MAIN LIBRRARY PARKINNG STRUCTUURE
The foollowing tabble comparess the current parking ratee in the Libraary Parking SStructure andd that
propoosed by the MModel.
TTable 12: Commparison of CCurrent and MModel Parking Rates ---- Mainn Library Parking Structure
ProoposedPerMModel
qqualuucedRate
ERed
HourllyRateHoours13
ScenaarioLengthofStayCurrenntRate(OpttionB)(OpptionC)
1houur$1.00$00.94$$0.31
2houurs00$11.88$$0.63
$2.
3houurs$3.00$22.82$$0.94
4houurs$4.00$33.76$$1.88
5houurs$5.00$44.70$$2.82
6houurs$6.00$44.91$$3.76
7houurs$7.00$44.91$$4.70
8houurs$8.00$44.91$$4.91
9houurs$9.00$44.91$$4.91
10hoours$10.00$44.91$$4.91
6.KEN EDWARDS CCENTER
The Ken Edwards Ceenter is located across the street froom Santa Moonica Place.. Occupancyy rates at
this faciliity tend to bbe high. Acccess to parking at the site is currently regulatedd by parkingg meters,
signage aand reservedd parking sppaces. Duringg our occupaancy counts at the facilitty we witnesssed what
appearedd to be empployees fromm off-site comming to the location to ffeed the meeters in order to park
long-termm.
A.MMODEL FACTTORS ---- KENN EDWARDSSCENTER (KECK)
Due to the locatiion of the facility, the Moodel bases tthe KECs rates on those of Parking SStructures
1 ---- 9, but discouunts the rate by 20% duee to its slighttly peripheraal location.
B.MMODEL OUTPPUT ---- KEN EEDWARDS CCENTER
Transient parking
Daaily maximumm: $9.81 peer Model
Option 1 ---- noo reduced ratte period: $1.88/hour
Option 2 ---- redduced rate eeach hour foor first three hhours: $0.633/hour for hhours 1-3,
theen $1.88/hoour
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CCITYWIDE PARKINGG RATE STTUDY
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7.CENTTRAL BEACHH LOTS (SERVVING DOWWNTOWN EMMPLOYEES)
To the exxtent that theese facilities, most notablly Lot 1N, loocated at 15550 Pacific CCoast Highwway, have
the capacity and locaation to parkk Downtownn employeesin addition to visitors too the beach, pier and
wwn, we includde this permit recommenndation in thee Downtownn rates. Occuupancy ratess in these
Downto
facilities are typicallyy lowest when the demannd is highest t for Downtowwn employeee parking, wweekdays
nnings. As witth other Dowwntown perippheral parkinng, rates in these facilitiees were thereefore also
and eve
based onn Parking Strructures 1 ---- 99, and then significantlyy discounted to account ffor the distannce to the
center of Downtown.
A.MMODEL FACTTORS ---- CENNTRAL BEACH LOTS (SERRVING DOWWNTOWN EEMPLOYEES)S)
Due to their proximity to Doowntown Sannta Monica, the Model bases the raate for Centrral beach
lot pparking for employees onn the rate chaarged at PS 1 ---- 9, discoounted by 800%.
B.MMODEL OUTPPUT - CENTRRAL BEACH LOTS (SERVIING DOWVNNTOWN EMMPLOYEES)
Emplooyee flat ratee evening pass per the MModel: $2.45
Emplooyee eveningg monthly peermit per the Model: $31.92
8.VALET PARKING DOWNTOWWN
Keeping in mind thee parking seervices offereed by comppetitors, the eermines valett parking
Model det
rates bassed on weighted prices ffor daytime and eveningg valet operaations in commparable coommercial
districts aand retail ceenters in thee area. While the City ccurrently doees not offer a centralizeed public
valet systtem, the propposed rate sttudy can infoorm future diiscussions off such a service.
A.MMODEL FACTTORS ---- VALEET PARKINGG DOWNTOOWN
The ssame methodology usedd to determiine Downtowwn structure yy a daily
pricing rates, whereb
maximmum rate waas calculatedd based on a specified number of hours, was applied to ddetermine
daytime and eveening valet aand four hoours, respecctively). We assumed thhat these
rates (six
vehicles would bbe parked inn a locationn with amplle parking aavailability sso a 1.0 occcupancy
weighht factor wass applied. Thhe comparabbles used weere:
a.WWestfield Cenntury City
b.WWestside Pavilion
c.Beeverly Centerr
d.Thhe Grove
rd
e.Ciity of Los Anggeles 3 Streeet
f.Cuulver City (evvening only)
g.Saanta Monica
Place
B.MMODEL OUTPPUT ---- VALETT PARKING DDOWNTOWWN
st
Daytimme rate per tthe Model ----1 hour: $ 7.75
Daytimme rate per tthe Model ----maximum at 6 hours: $17.65
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CCITYWIDE PARKINGG RATE STTUDY
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st
Eveninng rate per the Model ----1 hour: $ 8.35
Daytimme rate per tthe Model ----maximum at 4 hours: $12.55
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CCITYWIDE PARKINGG RATE STTUDY
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IV.PARKING RATES INN DISTRICTTS OUTSIDEE OF DOWWNTOWN
PPaid public parking in the following areas consists almosst entirely off on-street mmetered parkking. The
nnotable exceeption is thee existence oof public paarking lots inn the Main Street area as well as adjacent
bbeach lot parking and a limited numbber of publicc lots in the MMid City areea near Wilsshire Boulevaard.
1. MAIN STREET
The Maiin Street areaa is defined as that bounnded by Picoo Boulevard on the north, Neilson WWay on
the westt, Main Streeet on the easst and the boorder with thee City of Loss Angeles on the south. TThe
meters juust east of MMain Street on side streetss are includeed as well. TThe Main Street Lots referr to P9,
P10, P11 and P26.
FFigure 4: Main Street Lots
PP26
P111
P99
P10
rates from thhe following districts werre included in the Modell and weightted.
Parking
i.Veenice - Abboott Kinney on-street (no meters currenttly)
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CCITYWIDE PARKINGG RATE STTUDY
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ii.Cuulver City meeters
iii.WWest Hollywood meters
iv.Doowntown Santa Monica meters
A.MMODEL FACTTORS ---- MAIN STREEIT
Meter parking rattes from commparable local commerciial districts wwere used ass well as Dowwntown
aa Monica meeter rates. MMain Street meters are 1000% occupieed currently dduring typicaal peak
Sant
perioods, which triiggered a 1..20 occupanncy weight faactor. The MModel incorpoorates occuppancy
data from Main SStreet betweeen Ocean Paark Boulevarrd and the City limits on the south. Thhe lots
were priced 75%% relative to the meters, inn order to reeflect a premium that on-sstreet spacess
generally receive. Main Streeet lots are 966% occupiedd currently duuring typical peak periodds,
resultting in a 1.15 occupancyy weight factor. The Moddel incorporates occupancy data froom lots
P9 annd P11 only.. The first Moodel output rrate assumess that the currrent Downtoown Santa MMonica
meterr rate is usedd while the seecond rate aassumes that the Downtown Santa MMonica meter r rate
beingg generated by the Modeel is used.
B.MMODEL OUTPPUT ---- MAINN STREET
a.On-street meter rates pper the Model were as foollows:
$11.05 per houur using currrent Downtowwn meter rattes of $1.00 per hour
$11.29 per houur using Moddel output Doowntown meeter rates of $1.80 per hhour
Rates in thhe Main Streeet Lots per thhe Model alsso vary depeending on thhe meter ratee
Downtown:
b.$0.91 per hour basedd on Main Street meter rrate based on current Doowntown metter rates
per hour
of $1.00
$11.11 per houur using Moddel output Doowntown meeter rates of $1.80 per hhour
.Recommended hours oof operation pending occcupancy facctor data: Maain Street cuurrently
c
operate until 10:00 PMM. Given thee concentrattion of drinkiing and dining establishmments
tt midnight, wwe recommend extendingg the hours oof operation until at leastt
open pas
midnight, if not 2:00 AAM.
2.MID CCITY
The Mid--City area is defined aas the area bounded bby Lincoln BBoulevard onn the west, Wilshire
Boulevardd on the norrth, Olympic oon the south and Centineela Avenue oon the east.
Boulevard The Mid-
City Lots refer to P7, P8 and P12.
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CCITYWIDE PARKINGG RATE STTUDY
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FFigure 5: Mid City Lots
P8
P12
P7
Parking rrates from thee following ddistricts weree included inn the Model aand weighteed.
i.Brrentwood meeters
ii.WWest Los Angeeles ---- Santa Monica Bouulevard meteers
iii.WWestwood Village meters
iv.Roobertson Bouulevard meters
v.Veenice ---- Abboott Kinney onn-street (no mmeters currenntly)
vi.Doowntown Santa Monica meters
A.MMODEL FACTTORS ---- MID CITY
Meter parking rates from commparable loccal commerccial districts were used aas well as DDowntown
Santaa Monica mmeter rates. AAn occupanncy factor of 0.8 was aapplied, based on an observed
occuppancy rate oof 72% for mmeters in thee district durring current ttypical peakk periods. Thhe Model
incorporates occupancy dataa along Willshire Boulevvard and Saanta Monicaa Boulevard between
th
11 SStreet and Centinela Aveenue. An occcupancy facctor of 1.0 wwas applied for lots, based on an
obserrved occupaancy rate of 80% duringg current typpical peak pperiods. Thee Model incoorporates
occuppancy data from lots PP8 and P12. The first MModel outpuut rate assumes that the current
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CCITYWIDE PARKINGG RATE STTUDY
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Downntown Santaa Monica meeter rate is uused while tthe second rrate assumes that the Downtown
Santaa Monica meeter rate beinng generatedd by the Moddel is used.
B.MMODEL OUTPPUT ---- MID CCITY
a.Meter ratees per the MModel:
$0.90 pper hour usinng current Doowntown meeter rates of $1.00 per hhour
$1.22 pper hour usinng Model ouutput Downtoown meter raates of $1.800 per hour
b.Recommended lot ratees per the MModel:
pper hour usinng current Doowntown meeter rates of $1.00 per hhour
$0.68
$0.92 pper hour usinng Model ouutput Downtoown meter raates of $1.800 per hour
c.On-street parking spaaces on bloccks near or adjacent to Mid Citys aal centers
two medic
experiencce higher paarking demaand, particularly along Wilshire Booulevard. Duue to this
variation in parking ddemand withCCity district, tthe City shouuld consider
in the Mid charging
higher rattes in these hot spotswhere parkiing space occupancy is high. Baseed on the
Models ooccupancy ffactors thesee rates would be roughly 40% to 550% higher than the
Models ooutput rates for Mid Cityy shown aboove, or $1.226 to $1.83 per hour deepending
on the commparable rates used in the initial callculation.
3.MONNTANA AVEENUE
The Montana Avenuee area is deefined as booth sides of MMontana Avvenue between Lincoln BBoulevard
th
and 17 Street. Parking rates fromm the followiing districts wwere includeed in the Moodel and weighted.
i.Brrentwood meeters
ii.Roobertson Bouulevard meters
iii.Veenice ---- Abboott Kinney onn-street (no mmeters currenntly)
iv.Beeverly Hills mmeters
v.WWest Hollywood meters
vi.Doowntown Sameters
nta Monica
A.MMODEL FACTTORS ---- MONNTANA AVEENUE
Meter parking rates from commparable loccal commerccial districts were used aas well as DDowntown
aa Monica meeter rates. AAn occupancyy factor of 11.15, based on an obseerved occupaancy rate
Sant
of 977% for meterrs in the distrrict, was useed as the deffault occupaancy rate. Occcupancy daata in the
th
Modeel is from Moontana Avennue betweenLincoln Bouulevard and 17 Street. TThe first Moddel output
rate aassumes that the currentt Downtown Santa Monica meter raate is used wwhile the seccond rate
assummes that the Downtown SSanta Monice being geneerated by thee Model is ussed.
a meter rate
B.MMODEL OUTPPUT ---- MONNTANA AVENNUE
a.$1.61 per hour using current Dowwntown meteer rates of $11.00 per houur
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CCITYWIDE PARKINGG RATE STTUDY
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b.$1.84 per hour using Model outpput Downtowwn meter ratees of $1.80 pper hour
4.EASTT PICO BOULLEVARD
The East Pico area is defined as bboth sides off Pico Boulevvard east of Lincoln Boulevard to Centinela
Avenue. Parking rates from the foollowing districts were included in thee Model andd weighted.
WWestwood Vil
i.lage meters
ii.WWest Los Angeeles ---- Santa Monica Bouulevard meteers
iii.Veenice ---- Abboott Kinney onn-street (no mmeters currenntly)
iv.Doowntown Santa Monica meters
A.MMODEL FACTTORS ---- EAST PICO BOUULEVARD
Meter parking rattes from commparable lociial districts wwere used ass well as Dowwntown
al commerc
Santaa Monica meeter rates. Ann occupancyy factor of 1..15, based oon an observved occupanncy rate
of 944% for meterss in the distriict was used as the default occupanccy rate. Meteer occupancy data in
th
the MModel is fromm Pico Boulevvard between 14 Street and Cloverffield Boulevaard. The first Model
outpuut rate assummes that the ccurrent Downntown Santa Monica meter rate is ussed while thee second
rate aassumes thatt the Downtoown Santa MMonica meterr rate being ggenerated by the Model is used.
B.MMODEL OUTPPUT ---- EAST PICO BOULEVARD
$00.98 per houur using currrent Downtowwn meter rattes of $1.00 per hour
$11.35 per houur using Moddel output Doowntown meeter rates of $1.80 per hhour
Baased on parkking occupancy survey ddata, higher parking ratees should bee charged
for on-street metered spacees on the bloocks of PicoBoulevard loocated adjaccent or in
cloose proximitty to Santa MMonica Colllege in ordeer to reflect the high demand for
11
paarking and bbetter manage these sppaces. Initiaally the Moddel suggestss rates at
theese spaces rroughly 10%% higher thann the rates shhown above..
11thth
100% occupancy rates wwere observedd for on-streett parking spacces on Pico BBoulevard fromm 17 to 20Streets on
wweekdays for most of the daay.
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CCITYWIDE PARKINGG RATE STTUDY
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VV.BEACCH LOTS
TThe followingg section desscribes the faactors used iin the Models output with regard to parking ratees for the
CCitys beach parking facilities. We note that the parking demmand generaated by beacches also siggnificantly
impacts adjaacent on-streeet metered sppaces. A ratee premium thhat reflects thhis additionaal demand ccompared
too typical on--street parkinng spaces should be considered.
1.BEACCH LOTS ---- CCENTRAL
The Cenntral Beach Lots are definned as 1N, 11S, 2S, 3N aand 3S. The following mmap includes
those as
well as tthe Pier Deckk.
FFigure 6: Centtral Beach Lotts and Pier Deeck Map
3N
1N
1S
2S
P
3S
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CCITYWIDE PARKINGG RATE STTUDY
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Daytimee monthly emmployee ratess are assumeed to be the same as the current Caliifornia resideent pass.
Parking rates from thhe following beach areas were includded in the MModel and wweighted.
i.Newport Beacch
ii.Malibu
iii.Veenice
iv.Reedondo Beacch
MMODEL FACCTORS ---- CENNTRAL BEACCH LOTS
Weekkday and wweekend parrking rates ffrom comparable beachh areas werre used. To
calculate
weekkday and weeekend peak season daaily maximum, the rate derived fromm comparabbles after
four hhours and six hours, resspectively, wwas used. WWeekday and weekend off-peak seaason was
pricedd at 90% of the peak seeason rates, to reflect likeely lower deemand. Peakk season is defined as
April 1 to October 31 and ooff-peak is defined as NNovember 1 to March 31. Evening eemployee
permit rates weree priced at 20% of Doowntown Strructure montthly permits and daily mmaximum
rates.. An occupaancy factor of 1.0, based on an aaverage occupancy ratee of 83% for Central
Beach Lots (90% observed inn 1N and 800% assumedd in 1S, 2S and 3S) was used as thhe default
occuppancy rate aand applied to all rates. Given the popularity aand prime loocation of thee Central
Beach Lots, they aare used as the referencce for pricingg the Pier Lot, North Beaach Lots, Souuth Beach
Lots aand Beach HHouse Lots.
A.MMODEL OUTPPUT ---- CENTTRAL BEACH HLOTS
a.Weekdayy peak rates:
$22.88 per houur
$111.50 daily
maximum
b.Weekend peak rates:
$22.04 per houur
$112.25 daily maximum
c.Weekdayy off-peak rattes:
$22.59 per houur
$110.35 daily maximum
d.Weekend off-peak rattes:
$11.84 per houur
$111.03 daily maximum
e.Evening eemployee permit rates:
Monthly pass: $31.92
Daaily pass: $22.45
34
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
2.PIER DDECK
The Pier LLot refers to the parking on top of thee Pier deck.
A.MMODEL FACTTORS ---- PIERDECK
The MModel pricess the Pier deeck Lot at 110% (10% hhigher) relativve to the Ceentral Beach Lot rates
for ppeak seasonn weekday and weekeend daily mmaximum raates. This ppremium refflects the
destinnation naturee of the Pier,, in addition to offering proximate bbeach accesss. The weekdday peak
daily maximum wwas assumeed to occur after six hoours, which is reflectedd in the houurly rate.
kkday and wweekend off-ppeak season was pricedd at 90% of the peak seeason rates,
Weeto reflect
likely lower demaand. Peak seeason is defined as April 1 to Octobber 31 and ooff-peak is defined as
eember 1 to MMarch 31. AAn occupancyy factor of 1.2, based on an observeed occupanccy rate of
Nov
102%% for the Pierr Lot, was appplied to all rates.
B.MMODEL OUTPPUT ---- PIER DDECK
a.Weekdayy peak rates:
$22.53 per houur
$115.18 daily
maximum
b.Weekend peak rate:
$22.70 per houur
$116.17 flat raate
c.Weekdayy off-peak ratte:
$22.28 per houur
$113.66 daily maximum
d.Weekend off-peak ratte:
$114.55 flat raate
3.BEACCH LOTS ---- NNORTH
The Nortth Beach Loots refer to lots 4N, 5NN, 6N, 7N, 8N and 9NN. The folloowing map illustrates
locations of the indiviidual lots.
35
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
FFigure 7: Nortth Beach Lots Map
BH
9N
88N
7N
6N
55N
4N
A.MMODEL FACTTORS ---- BEACACH LOTS NOORTH
The NNorth Beach Lots were ppriced at 90%% (10% lowwer) relative tto the Centraal Beach Lott rates for
peak eekday and wweekend hoourly and daaily maximum rates. Thee discount reelative to
season we
Centrral Beach Loots reflects aa location thhat is furtheer from retaiil and amennities. Weekkday and
weekkend off-peak season waas priced at 90% of thhe peak seaason rates, to reflect likeely lower
demaand. Peak seeason is defined as April 1 to Octobber 31 and off-peak is ddefined as NNovember
1 to MMarch 31. AAn occupanccy factor of 11.0, based oon an averagge occupanccy rate of 788% for the
Northh Beach Lotss (70% obseerved in 8N, 80% assumed in the others), wass used as thhe default
occuppancy rate aand applied tto all rates.
B.MMODEL OUTPPUT ---- BEACCH LOTS NOORTH
a.Weekdayy peak rates per the model:
$22.59 per houur
$110.35 daily maximum
b.Weekend peak rates per the model:
$11.84 per houur
36
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
$111.03 flat raate
c.Weekdayy off-peak rattes per the mmodel:
$22.33 per houur
$99.32 daily mmaximum
d.Weekend off-peak rattes per the mmodel:
$11.65 per houur
$99.92 flat ratee
CCH LOTS ---- SSOUTH
4.BEA
The Southh Beach Lotss refer to lotss 4S and 5S. Daytime monthly emplooyee rates aare assumed to be the
same as the current CCalifornia ressident pass.
FFigure 8: Soutth Beach Lots Map
4S
5S
A.MMODEL FACTTORS ---- BEACACH LOTS SOOUTH
The SSouth Beach Lots were ppriced at 90%% (10% lowwer) relative tto the Centraal Beach Lott rates for
peak season weeekday and wweekend hourly and dailyy maximum rrates. Like the discount aapplied to
37
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
the NNorth Beach Lots, the discount of Soouth Beach Lots relative to Central Beach Lots reflects a
locatiion that is fuurther from retail and aamenities. WWeekday andd weekend off-peak seaason was
pricedd at 90% of the peak seeason rates, to reflect likeely lower deemand. Peak k season is defined as
April 1 to Octobeer 31 and offf-peak is defined as Novvember 1 too March 31. An occupanncy factor
88, based on an observedd average occupancy raate of 68% foor the South Beach Lots wwas used
of 0.
as thee default occcupancy ratee and applied to all ratess.
B.MMODEL OUTPPUT ---- BEACCH LOTS SOUUTH
a.Weekdayy peak rates per the mod
el:
$22.07 per houur
$88.28 daily mmaximum
b.Weekend peak rates per the model:
$11.47 per houur
$88.82 flat ratee
c.Weekdayy off-peak rattes per the mmodel:
$11.86 per houur
$77.45 daily mmaximum
d.Weekend off-peak rattes per the mmodel:
$11.32 per houur
$77.94 flat ratee
e.Meter ratees for on-streeet spaces addjacent to the beach would be set too reflect the hhigher
demand for these spaces.
5.BEACCH HOUSE LLOTS
The Beacch House Lotss are those immediately adjacent to the Annenbeerg Beach HHouse.
A.MMODEL FACTTORS ---- BEACACH HOUSE
The BBeach Housee Lots were priced equivalent to thhe Central BBeach Lot raates for peak season
weekkday and weeekend hourrly and dailyy maximum rates. Like tthe North Beeach Lots, thhe Beach
House is also furrther from amenities. Hoowever, the Beach Housse is a destiination whicch we felt
justifies pricing on par with the Central BBeach Lots. WWeekday annd weekend off-peak seaason was
dd at 90% of eeason rates, to reflect likeely lower deemand. Peak k season is d
pricethe peak sefined as
April 1 to Octobeer 31 and offf-peak is defined as Novvember 1 too March 31. An occupanncy factor
8, based onn an observved occupanncy rate of 668% for thee Beach Houuse was useed as the
of 0.
defauult occupancy rate and aapplied to alll rates.
38
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
B.MMODEL OUTPPUT ---- BEACCH HOUSE
a.Weekdayy peak rates per the model:
$22.30 per houur
$99.20 daily mmaximum
b.Weekend peak rates el:
per the mod
$11.63 per houur
$99.80 flat ratee
c.Weekdayy off-peak rattes per the mmodel:
$22.07 per houur
$88.28 daily mmaximum
d.Weekend off-peak rattes per the mmodel:
$11.47 per houur
$88.82 flat ratee
39
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
VI.EVVENTS
1.CIVICC AUDITORIUUM AND EVVENTS
Parking rates from the followingg facilities weere includedd in the Moddel and weigghted. Thesee facilities
eentified by CCultural Affairs and Civicc Auditorium staff as possible comparable faciliti
were ides for the
Civic Auuditorium:
i.LA Connvention Cennter
ii.Anaheeim Convention Center
iii.Anaheeim Grove
iv.Music Center
v.Hollywwood Bowl
vvi.Long BBeach Conveention Centerr Arena and Terrace Theeater
vii.Thousaand Oaks Peerforming Artts Center
viii.UCLA Royce Hall
ixx.Valley Performing AArts Center
A.MMODEL FACTTORS ---- CIVIC AUDITORIUM
Parking rates fromm comparabble auditorium and convvention centeer facilities inn Southern CCalifornia
were used to devvelop the reecommendedd rate for BB events, as defined below. An occcupancy
factorr of 1.0, baased on an aassumed occcupancy ratee of 80% for events was used as thhe default
occuppancy rate. AA 25% premmium was ussed to calculate parking pricing for A Events. With the
excepption of parkking for large sporting events (pricess for which mmay exceed $25.00) in
Southern
Califoornia, a $255.00 rate is iin line with wwhat we havve observed for large eveents.
We nnote that paarking demand generateed by eventss at the Civvic Auditorium have a significant
impact on on-strreet meteredd spaces loocated in cclose proximmity to the facility. WWhile this
phenoomena has not specificaally been inccorporated innto the Moddel, the level of demand suggests
that the rates andd hours of enforcement foor these meteers reflect thieemand.
s level of d
B.MMODEL OUTPPUT ---- CIVICC AUDITORIUUM
i.A two-tiered parking rate gguideline baased on Aand B eveents per whicch fees
ing will be set by Civic AAuditorium staff.
for event park
The AA tier repressents premium events thaat are expectted to generaate a
relativeely high demmand for parrking or charrges premiumm ticket pricees.
The BB tier repressents typical events or evvent ticket priices at the Civic
Auditoorium.
ii.Flaat rates (per the Model):
A Evvents: $10.995
40
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
B Evvents: $ 8.776
Parkingg rates for unnusually largge events succh as Glow oor the Los Anngeles
Marathhon should ccontinue to bbe set up to $$25.00 or higher when
necessary, at the ddiscretion of City staff to address the parking demmand,
parking suppply and trafffic issues thaat are createed by these eevents.
limited
iii.Chhanges to meeter operatioons:
Meterss within two blocks of thee Civic Audittorium shouldd have hourss of
operattion extendedd until at leaast 10:00 PMM, and preferably until 2:00 AM,
to refleect anticipateed increase iin evening eevents at the venue.
Hourlyy rates duringg event timess should be aadjusted to rreflect the rattes and
length of stay in thee Civic Lot. FFor examplee if an event has a parkinng rate
of $100.00 and atteendees are eexpected to sstay for four hours, then the
hourly rate should be set at $22.50.
2.PARKKING RATES FOR BASE CCAMPS
Base camps are areas reservved for vehiccles related to the production of special events, such as
largeperformancees or awardd shows, or VVehicles mayy include
temporary film/television shoots.
equippment trucks, catering trrucks, trailerss for cast mmembers andd parking for the cast and crew.
Santaa Monicas ooceanfront loocation makees it an attractive place ffor special evvents and onn-location
film/ttelevision shooots.
A.FAACTORS ---- BBASE CAMPPS
As oppposed to the other ratess analyzed aand recommeended in thee City-wide rrate study, thhe renting
of public parking spaces for base campss, including eevents and ffilm shoots, wwas identifieed, not as
bblic good buut rather a negotiated traansaction thhh the City maaximizes thee revenue
a purough whic
of its parking and real estatee assets. Altthough not ttypical, in DDowntown Loos Angeles,we have
nntly observedd the fee for base camps in premium locationss earning $rr parking
rece100.00 pe
spacee. We thereefore recommmend that in particular in the casee of base ccamps, the City staff
negotiate what the market wwill bear, beeing cognizzant of the rreal and oppportunity coost of the
parking spaces thhat may oftenn serve existing businessses or other uuses.
B.OOUTPUT ---- BAASE CAMPS
City sstaff should sscretion in order to negootiate the beest rate for thhe City for thhe use of
use their di
City parking spaces as basee camps. The range obsserved for bbase camp uuse was tooo great to
eel. We recommmend that rrange of threee times to twtwelve times aarged the
modCity use a the rate ch
parking space foor base camps. Santa MMonica offerss base campp users a unnique locatioon; to the
nnt possible it lle that base camp rates rreflect the unnique locatioon.
exteis reasonab
41
CCITYWIDE PARKINGG RATE STTUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
3.NONN-COMMERCCIAL VEHICLLE PARKING (NON-BASE CAMPS)
There aree numerous eexamples froom around thhe country thhat provide ddirection on hhow much too charge
oversizedd non-commeercial vehiclees. We sugggest that the mmost equitabble approachh is to charg
e for the
number oof spaces thaat a vehicle ooccupies.
42
APPENDIX A
SAMPLE MODEL
OUTPUT
CALCULATIONS
AAPPENDIXX - CITYWWIDE PARKKING RATEE STUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012 37-8264.00
AAPPENDIX:: SAMPLE MMODEL OUUTPUT CALCCULATIONS
AAs noted in the body off this report,, the Model sets hourly parking rattes using weeighted parkking rates
ccharged atccomparable or competitive locationss. The resultinng hourly raates may theen be adjusteed based
oon the currennt occupancyy level of thee parking faccilities or spaaces in Santaa Monica; iff occupancy rates are
aabove 90%, the rate is aadjusted by a factor of 11.15 to refleect and addrress the highh demand for parking
sspaces for the purpose of diverting loong-term parrkers to otherr, underutilizzed parking spaces. If occcupancy
rrates are below 75% orr 50% levelss, the Output of the Moddel is adjustted by a facctor of 0.800 or 0.60
rrespectivelytto incent moore drivers too utilize thesee locations. Occupancy rates that faall between 775% and
990% would not trigger aany adjustmment (a 1.0 ffactor). We show two eexamples froom the Moddel output
ccalculations bbelow.
EEXAMPLE: PAARKING STRRUCTURES 1 - 9
TThe Model OOutput for Parking Structuures 1 ---- 9 is the result of the followinng calculation:
(WWeighted pparking raates in commparable loocations)
X
((Current occcupancy rrate factor in the Struuctures)
= HHourly ratee
TThe followingg factors werre used:
12
Weigghted, hourlyy parking rattes for compaarable locations; and
13
An occcupancy facctor determinned by the ccurrent peak occupancy rrates in Strucctures 1 ---- 9..
TThe rates andd weights for the comparables and rresulting rawwModel ouutput are demmonstrated in greater
ddetail in .
Tablle 13
12
As outlined in the report, tthe daily maximmum was typiccally reached aat or about 6 hhours. Rates foor Santa Moniccas private
ggarages were aadjusted downnward by a factor of 0.80 too account for the relatively llow occupancyy rates observeed in those
sstructures; in neearly every case these occupaancy rates rangged from 50% to 74%. The hhourly rates for private facilitiees in Santa
MMonica shown in Table 9 already reflect this adjustment.
13
As a result oof the occupancy levels exceeeding 90% during the peak hour (and in mmany cases sevveral additionaal hours), a
faactor of 1.15 wwas used in thiss case.
A
APPENNDIX - CITYWWIDE PARKINNG RATE STUUDY
CITY OF SANTA MONICAA
JUNE 7, 22012 37-8264.00
Table 133: Model Output CCalculation Summmary PS 1 - 9
ParkkingRatesfor
Tootalat6
hours
Hour01Hour12Hour23HHour34Hour45Hour56
RateComparaablesforPS19Weight
WestfieldCennturyCity0.10$0.00$0..00$0.00$11.00$8.000$2.00$21.00
WestsidePaviilion0.15$0.00$0..00$0.00$5.00$4.000$4.00$13.00
WestfieldCulvverCity0.05$0.00$0..00$0.00$0.00$0.000$0.00$0.00
BeverlyCenteer0.05$1.00$1..00$1.00$1.00$2.000$2.00$8.00
TheGrove0.10$0.00$3..00$0.00$4.00$4.000$4.00$15.00
CityofLAWeestwood,RoberttsonPublic
$1.00$0..00$2.25$4.25$2.000$1.00$10.50
Structures0.10
BeverlyHillsPublicStructurees(Downtown
0.10$0.67$1..20$4.67$4.13$3.660$2.40$16.67
BlendedRatess)
CulverCityPPublicStructures0.10$0.00$0..00$1.00$1.00$1.000$1.00$4.00
PasadenaPuublicStructures0.05$0.00$2..00$2.00$2.00$0.000$0.00$6.00
SantaMonicaDowntownPrivvate(Weekday)
0.20$7.11$6..31$1.07$0.00$0.000$0.00$14.49
$12.26
WeightedOuttputfromModellforHourlyRates1.00=$1.64$1..83$1.16$3.34$2.556$1.74
B
AAPPENDIXX - CITYWWIDE PARKKING RATEE STUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012
TTo address vvariations inthe Models hourly ratee shown aboove, a moree consistent and predictable rate
sstructure wass created. Thhe daily maaximum was averaged oover the six hours at whhich the commparables
tyypically begin to reach ttheir maximuum rates. Thee result was tthe followingg calculationn:
$12.26 maaximum daily rate // 6 hours == $2.04
TThe Parking Structures 1 ---- 9 900%+ occupaancy rate wwas then adddressed byy applying tthe 1.15
ooccupancy faactor to the hhourly rate:
$2.04 / hour X 1.15 high occupancyy factor = $2.35 / hoour
MMID CITY ONN-STREET METER RATES
TThe Model OOutput for thee Mid City nneighborhoodds on-street meter rates is based onn a calculatioon similar
too that used ffor the Publicc Parking Strructures:
(WWeighted pparking raates in commparable loocations)
X
(CCurrent occcupancy raate factor ---- Mid-Cityy Meters)
= Hourly meter rrate
TThe followingg factors werre used in thttput:
e Model ou
Weigghted, hourlyy on-street rates for compparable locattions in Los AAngeles andd Santa Monica; and
An ooccupancy faactor based on preliminnary occupaancy rate obbservations for on-street t metered
14
parking in Mid City.
TThe rates andd weights for the comparables and rresulting Moddel output arre demonstraated in . We
Tablee 13
nnote that thee output varries dependiing on the on-street meeter rates in Downtown Santa Monnica. We
therefore shoow Model ouutput rates baased on currrent and projjected Downntown meter rates.
144
At this writingg, full occupanncy counts havee not been commpleted. Based on observations, occupancy levels are assuumed to be
bbetween 75% aand 90% durinng the peak hoour resulting in a factor of 1.00. These meterr rates were therefore determined not to
require an adjuustment for occupancy but bblocks or locations that are ssubject to highher or lower ooccupancy ratees (such as
aadjacent to largge medical facilities in the areaa) would likely warrant higherr rates.
C
AAPPENDIXX - CITYWWIDE PARKKING RATEE STUDY
CCITY OF SANTTA MONICA
JUUNE 7, 2012
TTable 14: Moddel Output Caalculation Midd City On-street Meters
Rates
RateCompparablesforPSS19WeightFutureperModel
Currentt
Ouput
tt
CCityofLAWeestLosAngeleesSantaMonicaBlvd.Meteers0.1$11.00$1.00
CCityofLABreentwoodMeteers0.1$22.00$2.00
CCityofLAWeestwoodVillaggeMeters0.1$11.25$1.25
CCityofLAVeniceAbbottKinneyMeterss0.1$$
CCityofLARobertsonBlvd.Meters0.1$22.00$2.00
SSantaMonica:DowntownMMeters0.5$11.00$1.80
WWeightedOuttputfromModdelforMidCittyOnstreetMMeters1.0$11.13$1.53
TThe calculatioon of hourly parking ratees for Mid City on-street meters usingg current Dowwntown Santa
MMonica meteer rates is theerefore:
..13 / hourr)
($1
X
(1.0 occupancy faactor)
= $11.13 / houur
TThe calculatioon of hourly parking ratees for Mid City on-street meters usingg the Models output for
DDowntown Santa Monicaa meter ratess is:
($1..53 / hourr)
X
(1.0 occupancy faactor)
= $11.53 / houur
D
$17.55
AttachmentB
$8.75
Downtown
SantaMonica
$20.70
$14
WeekdayDaily
$10
PS9
Maximum
$14
ParkingRates
$10
PS10
Library
$14
$20
$14
PS1
Lots27&28
$20
$14
PS2
$16.80
$15
$20.70
$14
PS3
$14
$21
$20
PS4
$19.80
$14
$20.70
PS5
$14$14
PS6PS7
$14
$20.70
Note:CityofSantaMonicapublicparkingfacilitiesareinblue.
PS8
$14$14
AttachmentC
PS6PS7
CivicCenter
$14
DailyMaximum
PS8
ParkingRates
$32
$32
$12
Lot1N
$5
$15
$20
Civic
$15
Pier
$41
$42
$40
$12
$34
$34
Note:CityofSantaMonicapublicparkingfacilitiesareinblue.
Add to 11-A
05/10/2016
Anne Samartha
From:Jay Chung <jays.email@yahoo.com>
Sent:Tuesday, May 03, 2016 12:44 PM
To:SP+ Customer Care; councilmtgitems
Subject:Re: City Council Meeting for New Parking Rates
Attn to: City Council of Santa Monica,
I don't believe you should consider hiking the cost of daily & monthly parking rates because that could
evidently cause a distraught of burden not only to residence of Santa Monica and employees, but also
including tourist attractions that naturally becomes discouraging to the vast many. if anything, the cost for
daily and monthly parking should be lot more less than it's been to almost near free!
In Regards,
-Jay
On Thursday, April 28, 2016 8:59 AM, SP+ Parking in Santa Monica <SantaMonicaParking@response.spplus.com>
wrote:
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SP Parking
Notice of Public Meeting
Santa Monica City Council
May 10, 2016 - 6:30 pm
City Hall - 1685 Main Street
The City Council will consider new daily & monthly parking rates for the Downtown and Civic Center
parking lots and structures and new eligibility requirements for monthly keycards.
The staff report, including instructions on how to comment, will be available on or about May 3 at:
www.smgov.net/departments/clerk/agendas.aspx
.
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