R10971ATTACHMENT I
City Council Meeting: June 14, 2016 Santa Monica, California
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RESOLUTION NUMBER (CCS)
(City Council Series)
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF SANTA MONICA ESTABLISHING RENTAL
AND MEMBERSHIP RATES FOR THE BREEZE
BIKE SHARE SYSTEM
WHEREAS, the City of Santa Monica (the "City") has established goals in the
Land Use and Circulation Element and the Sustainable City Plan to reduce congestion
and GHG emissions that harm air quality and contribute to global warming; and
WHEREAS, the strategy for reducing vehicle trips and vehicle miles traveled
(VMT) includes encouraging all members of the Santa Monica community to take more
trips using active transportation modes such as walking and bicycling; and
WHEREAS, the City received grants from CalTrans and the Air Quality
Management District ("AQMD") to purchase and install equipment for a citywide bike
share system, an active transit system owned by the City; and
WHEREAS, on November 11, 2014, the City Council of the City of Santa Monica
(the "City Council") selected CycleHop, LLC to install the bike share system and to
operate and maintain it for public use for a period of seven years, under the supervision
of the Planning & Community Development Department; and
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WHEREAS, the City Council on February 10, 2015 adopted the name "Breeze" for
Santa Monica's bike share system; and
WHEREAS, it is the practice of the City to fund the continuous provision,
expansion, maintenance and operation of the bike share system primarily through rental
and membership fees for users of the system, with supplemental support from system
sponsors; and
WHEREAS, on June 23, 2015, in furtherance of that policy, the City Council
adopted Resolution Number 10890 (CCS) ("Resolution 10890") establishing rental and
membership rates for the Breeze bike share system; and
WHEREAS, the Breeze bike share system launched in November 2015 and
currently offers a system with 500 bicycles and 1,000 racks at more than 75 locations
citywide; and
WHEREAS, since the launch of the Breeze bike share system, the City has
monitored operations and received comments from users related to potential
improvements of the City's user rate structure; and
WHEREAS, neighboring cities have recently, or are soon launching bike share
programs, making regional integration of bike share programs a priority; and
WHEREAS, the City desires attract new users to the Breeze bike share system,
encourage cycling as a mobility option, provide employers in the City with an attractive
Transportation Demand Management strategy option that also generates new rides, and
to remove barriers to bike share for lower-income individuals; and
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WHEREAS, the City Council desires to established rates for use of the Breeze bike
share system in order to: move towards regional integration bike share goals, incentivize
monthly and annual membership subscriptions, respond to user comments and needs,
expand options for students and lower-income users, and encourage new riders by
providing corporate employee benefit and lower-income rates.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. The rental and membership rates for the Breeze Bike Share system
are hereby set as stated in Exhibit 1 attached hereto.
SECTION 2. The rates established by this resolution shall be effective as of August
1, 2016.
SECTION 3. Resolution 10890 is hereby repealed in its entirety.
SECTION 4. The City Clerk shall certify to the adoption of this resolution, and
thenceforth and thereafter the same shall be in full force and effect.
APPROVED AS TO FORM:
MARSHAJONESiiOUTRI
City Attor ey I
Exhibit 1 `" Rental and Membership Rates
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Attachment A
Merniaershtp Pian Rate
Daily Riclsng T�rrte*
Pay-as-you-go $7 / hour
77
(Prorated $0.12/min)
Monthly Pass $25 / month
90 min
Annual Pass $99 / year
90 min
Student Pass (requires.edu email verification) $7 / month
90 min
penalty Merl6ersitp Plans**
All Staff Benefit Package (Membership for every
$19 /Year
Employee)
90 min
Partial Staff Package (Minimum of 1 Membership
$79 /year
90 min
Purchase)
Low-income Rate (Offered to CCSM Residents and other
$60 /year
90 min
low-income housesholds
*Riding time: For Pay-as-you-go, ride time is charged per minute while the bike is unlocked. Also, Pay-as-you-go can pre -load their
account in advance and the balance of available time is reduced when used, with no expiration. For Passes,
Daily Riding Time is the
number of minutes included per day; no rollover credit; additional ride time beyond the daily amount is charged at the prorated
$0.12/min rate.
** Speciality Plans will not be offered directly to the public. They will be offered through the Bike Share Coordinator, TMA, and as TDM
Strategies.
Out -of -system area Fee
$20 charge
Out -of -hub location in system area Fee***
$2 charge
Return bike from out -of -hub location to hub
$1 credit
Standard rates apply
Reserve/Hold bike
while reserved or put
on hold
RFID Card/Replacement Card
$1 charge
***Bike return to a regular bike rack within 100 feet of a hub shall be considered "in hub" if no bike racks are available at the hub.
Fee Waivers and. Promotions
TMO members they will be eligible for a one-time $10 discount promo code when they sign up for the TMO.
Free ride time all day on Bike to Work Day and Bike Share Anniversary Day.
Three hours of free ride time for monthly Breeze Community Ride participants.
Adopted and approved this 141h day of June, 2016.
I, Denise Anderson -Warren, City Clerk of the City of Santa Monica, do hereby
certify that the foregoing Resolution No. 10971 (CCS) was duly adopted at a meeting of
the Santa Monica City Council held on the 14th day of June, 2016, by the following vote:
AYES: Councilmembers Himmelrich, Davis, McKeown, O'Connor,
Mayor Pro Tem Winterer, Mayor Vazquez
NOES: None
ASSENT: Councilmember. O'Day
ATTEST:
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Denise Anderson -Warren, City Clerk