SR 01-26-2016 3O
City Council
Report
City Council Regular and Special Joint Meeting: January 26, 2016
Agenda Item: 3.O
To: Mayor and City Council
From: David Martin, Director, Planning and Community Development,
Transportation Planning (PCD)
Subject: Award of Transportation Management Organization Consultant Contract
Recommended Action
Staff recommends that the City Council:
1. Award RFP#51 to Steer Davies Gleave, a London-based company, for the
provision of professional services for the development and activation of a
Transportation Management Organization.
2. Authorize the City Manager to negotiate and execute a contract with Steer
Davies Gleave, in an amount not to exceed $785,000 for three years, with two
additional one-year renewal options at $250,000 per year, on the same terms
and conditions for a total amount not to exceed $1,285,000 over a five year
period, with future year funding contingent on Council budget approval.
3. Authorize budget changes as outlined in the Financial Impact & Budget Action
section of this report.
Executive Summary
The contract to be awarded to Steer Davies Gleave would provide Transportation
Management Organization (TMO) services in the City of Santa Monica for three years,
with two additional one year renewal options, for a total amount not to exceed
$1,285,000 over a five year period. The TMO is envisioned as a representative
membership organization of employers, residents, and other stakeholders that would
work in collaboration with the City to achieve the mobility goals set forth in the Land Use
and Circulation Element (LUCE) such as increasing transportation options, reducing
single occupancy vehicle (SOV) trips, and encouraging active transportation. The TMO
would engage in coordinating and marketing transportation options and incentive
programs aimed at increasing the use of transit, carpooling, vanpooling, bicycling,
walking, telecommuting, and alternative work week schedules by employers,
employees, visitors, and Santa Monica residents. Steer Davies Gleave would work with
the City to establish the TMO structure, membership, and transportation demand
management (TDM) programs in the first year and grow membership and
implementation of TDM programs during the subsequent term. If the organization is
deemed successful, two additional one-year options for renewal may be exercised at
1 of 6
Background
Transportation Management Organizations are a mechanism for cities, businesses,
residents, and local stakeholders to collaborate on developing, delivering, marketing,
and promoting transportation solutions. The primary mission of most TMOs is to
cooperate with local businesses and public agencies to enhance access and mobility
within and around their geographic boundaries.
In August of 2015, the City Council unanimously selected M
top strategic goals over the next three to five years. This strategic goal pulls all the new
and existing mobility options together into a new model for mobility with attractive and
convenient choices for people to get where they are going, while helping to reduce
vehicle congestion and climate change. Mobility Strategic Goal and recent
City policy documents, including the LUCE, Bergamot Area Plan, Bike Action Plan, and
draft Downtown Specific Plan emphasize the formation of TMOs to help reduce the
share of single occupancy vehicle trips to address congestion concerns and encourage
more sustainable mobility. The transportation demand management (TDM) services
provided by a TMO, such as personalized trip planning, marketing, encouragement
programs, and transit pass programs, are important complements to new transportation
facilities and services. The TMO services help to increase the utilization of
transportation options by providing encouragement, incentives and information. This
helps to reduce barriers and increase awareness, and contributes to managing the
including higher vehicle trip reduction standards for employers and developers in the
City. This is largely expressed in Average Vehicle Ridership (AVR) targets which
increased from 1.5 to a range of 1.6 - 2.2 on January 1, 2016 with the new Ordinance.
In addition to providing a wide range of services, the TMO also will be a key tool in
assisting employers, developers, and property managers as they strive to meet these
higher trip reduction standards and AVR targets.
2 of 6
In 2012 the City contracted with Transportation Management Services to conduct a
feasibility study of a Santa Monica-based TMO. That effort explored TMO best-practices
in cities that were similar to Santa Monica including core services, funding and
organizational structures. In researching recent approaches to TMO formation, the
option of utilizing consultant services rose to the top as the most cost-effective and turn-
key approach to providing city-wide TDM services. During the FY15-17 budget process
the City allocated funding starting in FY15/16 for a three year TMO contract for
consultant services that would provide a dedicated TMO leadership position and
operating expenses for the TMO.
Discussion
The formation of a Santa Monica Transportation Management Organization would
enable the coordination and marketing of transportation options and incentive programs
aimed at increasing the use of transit, carpooling vanpooling, bicycling, walking,
,
telecommuting, and alternative work week schedules by employers, employees, visitors,
and Santa Monica residents. The TMO would help improve the effectiveness of the
and regulations, investments in infrastructure, and
programmatic efforts to improve mobility options and information. Staff is recommending
a three-year program to serve as a strong foundation for Transportation Management
Organization services in Santa Monica. The TMO would be tasked with achievement of
a fifty percent (50%) single occupancy vehicle (SOV) employee commute mode share
by the end of the contract terms, and an agreed upon resident mode share goal to be
determined by the City during the contract period.
TMO Provider Participation
A scope of work for the TMO was prepared for issuance of the Request for Proposals.
The scope included a requirement that the TMO contractor provide a minimum of 40
hours per week in Santa Monica promoting the TMO services, meeting with
stakeholders, administering core services and holding events. The TMO would serve as
TMO office space, data, staff support, and access to programming. The vendor would
launch the TMO Advisory Committee, develop a work plan, create and implement a
3 of 6
marketing plan, administer an online TDM platform, hold events and attend community
meetings (17 in the first year and 25 in the second year), administer related grant and
incentive resources, and provide additional services on an as-needed basis to enhance
in the City for employees, residents, and visitors. The TMO provider would need to
provide the described scope of work per the evaluation criteria prepared by the City in
the Request for Proposals.
Consultant Selection
On September 15, 2015, the City issued a Request for Proposals (RFP) for professional
services for a Transportation Management Organization Consultant. The RFP was
-line bidding site, and notices were advertised in accordance with
City Charter and Municipal Code provisions. 729 vendors were notified, 76 vendors
downloaded the RFP. Four firms responded. Responses to the RFP were reviewed by a
selection panel of staff from Planning and Community Development, Housing and
Economic Development, Office of Sustainability, Big Blue Bus, Santa Monica College,
Providence Saint John
Monica Chamber of Commerce.
Proposals were received from UrbanTrans, Acire Inc., Steer Davies Gleave, and
DeAngelos Design. The selection panel interviewed three shortlisted firms. Staff
recommends Steer Davies Gleave as the best qualified firm to provide TMO services to
experience, the quality of related marketing materials provided, ability to provide TMO
consultant services within the established budget.
SDG is an independent transportation consulting firm focused on the planning and
development of transportation programs that encourage the use of sustainable
transportation modes and reduce drive alone trips and vehicle miles travelled (VMT).
SDG is well regarded throughout the world as a leader in providing strategic advice and
expertise in the field of travel behavior change. In the Los Angeles area, SDG serves as
4 of 6
the Executive Director for the Go Glendale TMA, and they have prepared TDM Plans for
Angeles. In San Diego County, SDG has been supporting TDM strategic development
and program implementation for the San Diego Association of Governments (SANDAG)
iCommute program, their local TDM program. Most recently SDG has commenced work
for the Orange county Transportation Commission to develop a Complete Streets
Initiative for the County, and they are working with Southern California Association of
Governments to develop training and toolkits to support their Active Transportation
Campaign. Steer Davies Gleave will engage in coordinating and marketing
transportation options and incentive programs aimed at increasing the use of transit,
carpooling, vanpooling, bicycling, walking, telecommuting, and alternative work week
schedules by employers, employees, visitors, and Santa Monica residents for three
years.
Next Steps
A contract for a three-year operation would be negotiated and executed. Staff would
work with the consultant to complete initial launch of the TMO within the first four
months of the contract in conjunction with the opening of Expo Light Rail.
Financial Impacts and Budget Actions
The contract to be awarded to Steer Davies Gleave is for an amount not to exceed
$1,285,000. Funds in the amount of $250,000 are available in the FY 2015-16 budget in
the Planning and Community Development Department. The contract will be charged to
account 04267.555010 Contractual Services.
An additional $35,000 in one-
is available for the formation and operation of the TMO. Award of this contract requires
the following FY2015-16 budget changes:
Release of $35,000 in restricted fund balance 4.365509 Transportation
Management Association
5 of 6
Appropriate the following expenditures - $35,000 to account 04267.555010
Prepared By:
Colleen Stoll, Transportation Demand program Manager
Approved Forwarded to Council
6 of 6
wĻŅĻƩĻƓĭĻʹ
/ƚƓƷƩğĭƷbƚ͵ЊЉЋЍЎ
Λ//{Μ