SR 02-23-2016 3E
City Council
Report
City Council Meeting: February 23, 2016
Agenda Item: 3.E
To: Mayor and City Council
From: David Martin, Director, Planning and Community Development, Strategic &
Transportation Planning (PCD)
Subject: Memorandum of Understanding with the City of Los Angeles for Venice area
Breeze Bike Share Stations Installation and operation
Recommended Action
Staff recommends that the Council:
1. Authorize the City Manager to execute a Memorandum of Understanding (MOU)
with the City of Los Angeles for the installation of Breeze Bike Share Stations
and bike share operation in the Venice area of the City of Los Angeles.
2. Authorize the City Manager to execute future Memorandum of Understandings
(MOU) with the City of Los Angeles for the installation and operation up to 15
additional Breeze Bike Share Stations in other adjacent areas, not to exceed 20
City of Los Angeles stations.
Executive Summary
When the Council adopted the 2011 Bike Action Plan (Attachment A), it prioritized the
development of a bike share system throughout Santa Monica with a focus on
supporting a regional bike share network. On November 12, 2015 Santa Monica
launched the Breeze Bike Share system throughout Santa Monica. The grant funding
for Breeze Bike Share included capital funding for up to five stations outside of Santa
Monica. Staff has received numerous requests for stations in the Venice area of Los
Angeles, and therefore initiated conversations with Los Angeles City Councilmember
that district. After
thorough review, both parties have agreed to the terms of the zero-cost MOU, which will
enable the City of Santa Monica and its operator Cyclehop, to site, install, maintain, and
operate five Breeze Bike Share stations in the Venice area of Los Angeles.
This expansion of Breeze Bike Share to the Venice area would: improve operational
efficiency for Cyclehop by reducing the time spent retrieving out-of-hub bikes, enhance
the user experience by opening-up a new destination where users can visit and lock the
Breeze Bikes without incurring out-of-hub fees, and provide a desired service to a
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and generate additional revenue.
The report recommends that City Council authorize the City Manager to execute the
MOU to enable Breeze Bike Share to be expanded into the Venice area, and to
authorize similar MOUs for potential expansions in other adjacent communities like the
Mar Vista area, not to exceed 20 City of Los Angeles Stations. Los Angeles City Council
is anticipated to review and approve the MOU on February 26, 2016.
Background
On August 23, 2011 (Attachment B), Council directed staff to pursue a regionally-
coordinated bike share system as a high implementation priority. On September 24,
2013 (Attachment C), staff gave a progress update to Council, including an initial
feasibility analysis and update on regional bike share development. Council gave
direction to move forward on the project in Santa Monica while working with regional
partners. Council accepted a grant in the amount of $500,000 for the bike share system
through an agreement with the South Coast Air Quality Management District Mobile
Source Air Pollution Reduction Committee that provided capital funding for up to five
stations outside Santa Monica.
On November 11, 2014 (Attachment D) Council authorized the City Manager to execute
an eight year operations contract with Cyclehop LLC, consisting of four initial years and
two additional two-year renewal options, not to exceed a total amount of $10,405,580
over eight years for the operations of the 500-bicycle sharing system. Following the
contract execution, staff and the operator initiated a public engagement process to
solicit community feedback on bike share station siting. Through public meetings and
solicitation of comments through a web-portal, staff received numerous requests for
stations in the Venice area of Los Angeles because of its proximity and strong
connections to Santa Monica including Main Street to Abbott Kinney, and the Marvin
Braude beach bike path.
On November 12, 2015 Santa Monica launched Breeze Bike Share throughout the City
of Santa Monica. Preceding launch, staff initiated contact with Los Angeles City
Councilmember explore the siting of Venice area Breeze Bike
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Share stations. Councilmember confirmed
Breeze Bike Share in their district, and advised that an MOU would be needed. The
MOU between the City of Santa Monica and the City of Los Angeles, would permit the
installation of five stations in the Venice area, and allow Cyclehop to operate and
maintain the Breeze Bike Share at the selected sites.
Discussion
There is a near seamless connection between the City of Santa Monica and the Venice
area of Los Angeles including main connections along Main Street to Abbott Kinney and
along the Marvin Braude beach bike path. People riding on-street facilities and the
beach path regularly cross from one jurisdiction to the other for commuting, recreation,
or tourism purposes. Over the first two months of operation the Breeze Bike Share
operator, Cyclehop, has observed numerous daily Breeze trips to and from the Venice
bikes have been, and will continue to be, used and dropped off in the Venice area.
Dedicated stations in the Venice area will focus the majority of trip origins and termini to
specific locations, which will improve operational efficiency by reducing the time spent
retrieving out-of-hub bikes. Since the Breeze Bike Share launch on November 12, 2015
communities and has expressed to staff their eagerness to provide Breeze Bike Share
to their constituents.
Following
Angeles DOT, both parties have agreed to the terms of the MOU, which will enable the
City of Santa Monica and its operator Cyclehop, to site, install, maintain, and operate
five Breeze Bike Share stations in the Venice area of Los Angeles.
The agreement stipulates a seven year term of service in which: the City of Santa
Monica is permitted to operate Breeze Bike Share in accordance with the Cyclehop
contract with the City of Santa Monica; neither party shall be financially compensated
for this service; both parties indemnify and hold harmless the other party and will
assume the liability imposed on it for any wrongful act or negligence; and the City of
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Santa Monica carries the appropriate insurances to carry out bike share operations
within the City of Los Angeles. Either party can terminated the agreement upon giving a
sixty day notice in writing.
Los Angeles City Council is anticipated to review and approve the MOU on February 26,
2016. The siting and installation of the Venice area bike share stations is tentatively
scheduled for mid-March 2016.
Financial Impacts and Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action. Staff will return to Council if specific budget actions are required
in the future. While neither city will be financially compensated for the service, new
stations in the Venice area will create no additional costs for the Breeze Bike Share
System. A grant from the South Coast Air Quality Management District provided capital
funding for station equipment acquisition, including stations in the Venice area. The cost
of operating and maintaining Breeze Bike Share stations in the Venice area is included
in the existing contract with CycleHop to operate the 500-bicycle bike share system.
Venice area stations may generate additional revenue by attracting new users from
neighboring communities to the system and facilitate greater public use of bike share
between the two cities.
Prepared By:
Kyle Kozar, Bike Share Coordinator
Approved Forwarded to Council
Attachments:
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A. City of Santa Monica Bike Action Plan-weblink
B. August 23, 2011 Staff Report-weblink
C. September 24, 2013 Staff Report-weblink
D. November 11, 2014 Staff Report-weblink
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