SR-09-08-2015-3O 308-003/417-005
City Council
Report
City Council Regular Meeting: September 8, 2015
Agenda Item: 3.O
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To: Mayor and City Council
From: Dean Kubani, Sustainability Manager, Office of Sustainability and the
Environment
Subject: Waiving Parking Fees for California Coastal Cleanup Day 2015 Volunteers
Recommended Action
Staff recommends that the City Council approve the attached resolution which would
provide support to California Coastal Cleanup Day 2015 by providing volunteers with
complimentary parking at City-owned beach parking lots between 7:00 am and 2:00 pm
on September 19, 2015.
Executive Summary
Heal the Bay coordinates Santa Monica’s annual participation in California Coastal
Cleanup Day, including organizing volunteers, handling media and marketing, and
providing data on volunteer participation rates and the amount of waste collected. Staff
recommends allowing volunteers associated with California Coastal Cleanup Day 2015
to park in select City-owned beach parking lots at no cost between the hours of 7:00 am
and 2:00 pm on September 19, 2015.
Background
Santa Monica has partnered with Heal the B ay to coordinate services for the City’s
involvement in the California Coastal Cleanup Day. The City participates in this event
because it is responsible for Santa Monica beaches, including beach maintenance and
reducing urban runoff impacts to the Santa Monica Bay.
On July 10, 2012, Council approved a resolution establishing parking rates and permit
fees for all City parking facilities and resources (attachment A). A resolution is
recommended to allow volunteers associated with California Coastal Clea nup Day 2015
to park in select city-owned beach parking lots at no cost.
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On August 12, 2014, Council approved a resolution allowing volunteers to park at City-
owned beach parking lots between 7:00 am and 2:00 pm at no charge on Coastal
Cleanup Day (attachment B). The attached resolution would allow volunteers
associated with California Coastal Cleanup Day 2015 to park in select city-owned beach
parking lots at no cost. Heal the Bay will have attendants at the beach lots to distribute
the parking vouchers to the volunteers for the event.
Discussion
California Coastal Cleanup Day is a statewide event coordinated by the California
Coastal Commission. The County of Los Angeles, the City of Los Angeles, and the City
of Long Beach, among others, participate. In the past, Heal the Bay has coordinated
the Santa Monica portion of the event, which draws approximately 4,000 volunteers
each year. These volunteers remove plastic and other debris and receive education on
how such materials affect the Santa Monica watershed and tidal wetlands, and how
they can take steps to prevent future pollution. Every year, Heal the Bay has promoted
the event, organized volunteers and reported on the impacts of the program, including
the number of volunteers on Santa Monica beaches and amount of debris removed.
To help encourage participation, and to be consistent with the County of Los Angeles
and the City of Long Beach, who have historically waived parking fees at for Coastal
Cleanup Day participants, staff recommends Council a pprove the attached resolution,
which would waive parking fees in beach parking lots for event volunteers on Saturday,
September 19 between 7:00 am and 2:00 pm. Given many volunteers carpool or take
alternative transportation to the event, approximately 1,350 parking spaces are needed.
The maximum beach parking lot rate is $12.00. Therefore, the City may realize a
reduction in revenues of up to $16,200.
Financial Impacts and Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action. Staff will return to Council if specific actions are required in the
future. The FY 2015-16 budget reflects this waiver for California Coastal Cleanup Day
2015, which has a value of approximately $16,200 at account 11522.401260 - Beach
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Parking.
Prepared By: Christopher Smith, Principal Administrative Analyst
Approved
Forwarded to Council
Attachments:
A. July 10, 2012 Staff Report (web link)
B. August 12, 2014 Staff Report (web link)
C. Resolution to Waive Parking Fees for Coastal Clean Up Day Volunteers
Reference:
Resolution No. 10911
(CCS)