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SR-09-29-2015-3G City Council Report City Council Special Meeting: September 29, 2015 Agenda Item: 3.G 1 of 4 To: Mayor and City Council From: Karen Ginsberg, Director, Cultural Affairs (CCS) Subject: Recommendation to Approve the Amended and Restated Bylaws of the Santa Monica Arts Foundation, Inc. Recommended Action Staff recommends that the City Council approve the attached proposed “Amended and Restated Bylaws of the Santa Monica Arts Foundation, Inc.” Executive Summary Staff worked with the Arts Commission/Arts Foundation Board of Directors to develop the attached “Amended and Restated Bylaws for the Santa Monica Arts Foundation” for Council approval. The new bylaws return the Foundation to its original status as a separate body from the Arts Commission, with the capacity to recruit community members to lead fundraising efforts in support of the Commission’s projects. Background The Santa Monica Arts Foundation was established by Council at the request of the Arts Commission on July 26th, 1983. [Attachment A] The purpose, as stated in the Articles of Incorporation filed with the State of California, is to f acilitate the raising of funds for arts activities in the city. The Foundation is a nonprofit agency, controlled by a board of directors and recognized as tax exempt under section 501c3 of the IRS code. Between 1985 and 1989, the Arts Foundation made three requests to Council to adjust the size of the Foundation Board and make changes in the details of its bylaws. On April 10, 1990, the Commission and the Foundation Board of Directors requested that Council make significant changes in the structure of the agency by consolidating the Foundation and the Arts Commission, making two bodies into one. Council approved the recommendation [Attachment B] and that consolidation has remained in place until now. 2 of 4 The reactivation of the Foundation has long been discuss ed. In 1996, the Arts Commission/Foundation Board mentioned it during a cultural plan update, [Attachment C] and Creative Capital, the City’s cultural master plan adopted by Council in 2007, sets as a specific goal the re-energizing of the Arts Foundation’s capacity as a “fundraising and leadership development organization.” [Attachment D] Discussion In an effort to implement Creative Capital's goal, the Arts Commission/Arts Foundation Board of Directors has developed a recommendation to amend the Foundati on’s bylaws. The new bylaws, presented for Council approval, are the result of a four -year development process lead by the City Attorney’s Office, the Cultural Affairs Division and a special committee appointed by the Arts Commission, which included both Commissioners and members of the community. The proposed “Amended and Restated Bylaws of the Santa Monica Arts Foundation, Inc.” [Attachment E] has been crafted to reinstate the original conception of the Foundation, ensure its ties to the Commission and retain Council’s ultimate control. At the same time, it enhances the Foundation’s capacity to raise funds and community support by allowing it a degree of autonomy. The proposed Bylaws retain the City-paid Cultural Affairs Manager as the Foundation’s Executive Director and require that one third of the Foundation’s board consist of Arts Commissioners. They also provide for Council’s periodic review of the organization. These measures codify the essential relationships between the Foundation and the City. The proposed Bylaws also allow the Foundation to recruit members of the community who have the resources and enthusiasm to lead fundraising initiatives for the Commission’s projects - GLOW, in particular - and the leeway to implement those efforts in a manner the Foundation deems most effective. Accordingly, the proposed amendments serve the twin objectives of separation and empowerment on the one hand, and strong ties to the City on the other. Commission Action The Arts Commission unanimously approved the attached “Amended and Restated 3 of 4 Bylaws of the Santa Monica Arts Foundation, Inc.” at a special meeting at the Ken Edwards Center on August 18, 2015. Alternatives Council may choose to amend the proposed Bylaws before approving them. Council may also decline to amend or approve them, in which case the Foundation Board of Directors will remain subsumed into the Arts Commission, as has been the case since 1990. Financial Impacts and Budget Actions There is no immediate financial impact or budget action necessary as a result of the recommended action. Prepared By: Nathan Birnbaum, Cultural Affairs Administrator Approved Forwarded to Council Attachments: A. Attachment A - July 26 1983 City Council Minutes Excerpt B. Attachment B - April 10 1990 City Council Minutes Excerpt C. Attachment C - July 9 1990 Staff Report (Web Link) D. Attachment D - February 27 2007 Staff Report (Web Link) E. Attachment E - Amended and Restated Bylaws of the Santa Monica Arts Foundation, Inc. 4 of 4 383 10-A: SANTA MONICA ARTS FOUNDATION: Presented was a staff report recommending approval of creation of a non-profit corporation, the Santa Monica Arts Foundation, to facilitate the raising of funds for programs of the Arts Commission and requesting approval of Articles and By-laws of the Corporation. Councilmember Epstein moved to hear from the public for three minutes each. Second by Councilmember Reed. The motion was approved by unanimous vote. Members of the public and Rrts Commission Browne Goodwin and Paul Leaf spoke in favor of the staff recommendation. Councilmember Epstein moved to approve the staff recommendation with the change that the By-Laws should specify that the City Council have the power to confirm and, if necessary, to remove directors of the Santa Monica Arts Foundation. Second by Councilmember Zane. Discussion followed. The motion was approved by the following vote: Council Vote: Affirmative: Councilmembers Conn, Epstein, Press, Zane and Mayor Edwards Negative: Councilmembers Jennings and Reed Councilmember Reed asked that the record reflect that her negative vote is due to the fact that Council approval and right of removal of members is included in this motion. 11-A: ON-STREET PARKING PERMIT AREA: Presented was a staff report recommending adoption of a resolution establishing an on-street parking permit area bounded by Colorado, Olympic Boulevard, Lincoln Boulevard and the east City limits and establishing the permit fee at $10.00 per month. Councilmember Epstein moved to adopt Resolution No. 6727(CCS) entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA ESTABLISHING AN ON-STREET PARKING PERMIT AREA BOUNDED BY COLORADO, OLYMPIC BOULEVARD, LINCOLN BOULEVARD, AND THE EAST CITY LIMITS AND THE PERMIT FEE OF 10.00 DOLLARS PER MONTH," reading by title only and waiving further reading thereof. Second by Councilmember Zane. Discussion followed. The motion was approved by the following vote: Council Vote: Affirmative: Councilmembers Conn, Epstein, Press, Zane and Mayor Edwards Negative: Councilmembers Jennings and Reed Councilmember Jennings asked that the record reflect that his negative vote is due to his belief that parking meters should not be installed where they impact primarily on employees. ll-B: PIER PROMOTION: Presented was a staff report revising the written staff report recommending the following: an appropriation to the Pier Lessee Association in the amount of $11,450 for their promotional benefit; return of the money donated to the Pier Reconstruction Donation Booth to the Pier Reconstruction Fund; the x$11,450 and other revenues generated would be used for promotion between the date of Council action through December 31, 1983, for July 26, 1983 84 6-1: FINDINGS FOR DENIAL OF CONDITIONAL USE PERMIT 89-046/TENTATIVE TRACT MAP 48039/CONDOMINIUMS/1253 11TH STREET: Presented was a staff report recommending adoption of the findings for denial of Conditional Use permit 89-046, Tentative Tract Map 48039, for a 5 unit condominium at 1253 11th street. Councilmember Katz moved to hear from the pub 1 ic. Second by Mayor Zane. The motion failed, Councilmembers Abdo, Finkel, Genser, and Reed opposed, Councilmember Jennings absent. Discussion was held. Mayor Pro Tem Finkel moved to continue this item for thirty days. Second by Councilmember Abdo. The motion was approved, Mayor Zane opposed, Councilmember Jennings absent. 7-A: SIDEWALKS, DRIVEWAYS, AND CURBS (SR-90-159): Presented was a staff report and a pUblic hearing on the assessment of costs to repair damaged sidewalks , driveways, and curbs. At 8: 30 P . M. , Mayor Zane declared the public hearing opened. There being no one wishing to speak, Mayor Zane declared the public hearing closed. councilmember Ganser moved to adopt Resolution No. 8007 (CCS) entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA CONFIRMING THE REPORT OF THE SUPERINTENDENT OF STREETS REGARDING REPAIRS TO DAMAGED SIDEWALKS, DRIVEWAYS AND CURBS (SR-90-159) ," reading by title only and waiving further reading thereof. Second by Councilmember Reed. The motion was approved by the following vote: Council vote: Affirmative: Councilmembers Abdo, Finkel, Genser, Katz, Reed, Mayor Zane Absent: Councilmemher Jennings 7-B: EUCLID COURT VACATION: Presented was a staff report recommending the vacation of a portion of Euclid Court located between the Santa Monica Freeway and Olympic Boulevard. Members of the public Mathew Millen and Kevin Kozal spoke regarding this item. Councilmember Katz moved to approve the staff recommendation and adopt Resolution No. 8008 (CCS) entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA ORDERING THE VACATION OF A PORTION OF EUCLID COURT BETWEEN THE SANTA MONICA FREEWAY AND OLYMPIC BOULEVARD IN THE CITY OF SANTA MONICA, CALIFORNIA, It reading by title only and waiving further reading. Second by councilmember Genser. The motion was approved by the following vote: council vote: Affirmative: Councilmembers Abdo, Finkel, Genser, Katz, Reed, Mayor Zane Absent: Councilmember Jennings a-A: CONSOLIDATION/ARTS COMMISSION AND ARTS FOUNDATION: Presented was a staff report transmitting an ordinance for introduction and first reading amending Santa Monica Municipal Code Sections 2931 and 2932 and adding Section 2937 relating to the Santa Monica Arts Commission; approving an amendment to the By-Laws of the Santa Monica Arts Foundation; and approving appointments to effectuate the consolidation of the governing bodies of the Arts Commission and Arts Foundation. Council asked 4 April 10, 1990 85 questions of staff. At 8:39 P.M., Mayor Zane declared the public hearing opened. Member of the public Joy Fullmer expressed her concerns. Member of the pUblic Paul Leaf spoke in support of the staff recommendation. There being no one else wishing to speak, Mayor Zane declared the pUblic hearing closed at 8:45 P.M. Mayor Pro Tempore Finkel moved to introduce for first reading an ordinance entitled: "AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA AMENDING SANTA MONICA MUNICIPAL CODE SECTIONS 2931 AND 2932 AND ADDING SECTION 2937 TO THE SANTA MONICA MUNICIPAL CODE RELATING TO THE SANTA MONICA ARTS COMMISSION." Second by Councilmember Katz. The motion was approved by the following vote: Council vote: Affirmative: Councilmembers Abdo, Finkel, Genser, Katz, Reed, Mayor Zane Absent: councilmember Jennings Mayor Pro Tern Finkel moved to approve staff recommendations 2, 3, and 4, thereby approving the form of the Amendment to the By-Laws of the Santa Monica Arts Foundation, Inc., if adopted by the Foundation, to be effective on the effective date of the proposed ordinance; Gene Burleson, patricia Dougherty, Bruria Finkel, Philip Glusker, Sheila Goldberg, Robert Maguire, Michael McCarty, Loveday Raben, Chuck Workman, and Marvin Zeidler to be appointed Commissioners of the Santa Monica Arts Commission; and upon the effective date of the proposed ordinance, Roger Genser, Charlotte Houghton, Tim Miller, Peter Norton, Lindsay Shields, and Johanne Todd are appointed Directors of the Santa Monica Arts Foundation. Second by Councilmember Genser. The motion was approved by the following vote: Council vote: Affirmative: councilmembers Abdo, Finkel, Genser, Katz, Reed, Mayor Zane Absent: Councilmember Jennings At 8: 46 P.M., Council adjourned for a short recess. At 9: 01 P.M., Council reconvened with all members present. Counci1member Jennings was absent. 8-B: COUNTY HAZARDOUS WASTE MANAGEMENT PLAN: The ordinance for introduction and first reading amending Santa Monica Municipal Code sections 9000.3, 9021.4, and 9055.13, implementing the County Hazardous Waste Management Plan was continued to the meeting of April 17, 1990. II-A: AIRPORT RESIDUAL LAND PARCEL: Presented was a staff report recommending authorization for the city Manager to renegotiate and execute a Right of First Refusal Agreement and terminate the Exclusive Negotiating Agreement with Reliance Development Group. Member of the public Joy Fullmer expressed her concerns. Members of the public Bill Worden, Craig Schmitman, Don Brandson, Joanne Hatfield, Jean Gebman, Eric Siss, and Russell Shaver spoke in opposition to the staff recommendation. Members of the public Nathaniel Trives and Joan 5 April 10, 1990 98 i i JUl 0 9 1996 ccs BS yldeH hs councIl master mf Santa MOllica CalIfornia CIty CouncIl Mtg June 1 L 1996 TO Mayor and eny CouncIl FROM Cny Staff S BJECT RecommendatIOn to approve 1996 Santa Momca Cultural Arts Master Plan Update mISSIOn statement and goals INTRODUCTION ThIS report descnbes the development of the 1996 Santa Ylomca Cultural Arts Master Plan Update by AMS Planmng and Research summarIzes Its goals and recommendatIOns and requests approval of the mISSIOn statement and goals BACKGROUND In 1992 the CIty of Santa MOllIca retallled the serVIces of AMS Planmng and Research to evaluate the CIty s present cultural arts programs and services and to propose a multI year Cultural Arts Master Plan ThIS document vould mcorporate the VISIOns and goals for the Clty S cultural future WIth a strategy to attam those goals A pnmary purpose III creatIllg the Master Plan was to assemble a broad cross sectIOn of the Santa MOllica arts commumty and general publIc to assess the needs and desHes of the CItIzens of Santa Ylo111ca ThIS document dId not recommend specIfic art programs or projects Rather It yas mtended as a foundatIon upon whIch the Santa rlolllca Arts CommiSSIOn and the CIty can develop programs uSIllg the artistIC VISion of the community whIle creatmg an atmosphere III which local arts organIzations and artists can thnve 98 J U L 0 9 1996 A staff reVIew in 1995 of the goals and objectives set forth m 1992 determined that almost 75 of these goals had been met with no addItIOnal staff or CIty fundmg resources AMS P1anmng and Research was engaged m October 1995 to re examine the plan determme which specific objectives were substantlally complete wInch needed addItIOnal vark and what ne goals and objectives vere reqUired to address emergmg Issues AMS Plannmg and Research took four steps to gather mfonnatIon needed for thIS update reVIew of a Tltten status repon completed by Cultural Afft1lfs DIVISIon staff a senes of mterVle VS m WhICh they gathered mput from commumty leaders artlsts arts organIzatlOnS the publIc and Cny staff mdnldual meetmgs Ith each of the Arts ConumsslOn s advisory committees and finally a senes of broadly advertIsed publIc meetmgs held in December 1995 to address three key topICS arts and educatIOn the performmg arts and marketmg and promotlon of the arts All three publIc meetmgs v ere advertIsed m The Outlook and a flyer was dIstributed at all CIty lIbranes and arts venues and sent to over 1 500 area reSIdents by mall At the conclUSIOn of thIS process a publIc meetmg was held m February 1996 between the ongmal members of the 1992 Cultural Arts Master Plan Steenng Commlttee and the Arts CommlsslOn m which the consultants presented theIr prehmmary findmgs answered questlOns and receIved comments At the Apnl 1996 meetmg of the Arts CommIssion the 1996 Cultural Arts Master Plan Update was unanimously approved DISCDSSIO The ongmal 1992 Cultural Arts Master Plan conSIsted of 11 goals and a total of 87 objectIves These mcluded the development of programs deSIgned to strengthen commUnICatIOn wnInn the Santa MOnIca Arts Commumty the use of commumty resources to augment arts educatIOn L programmmg In the Santa NlonIca Ylahbu Umfied School DIstnct orgamzahonal Issues of the Santa Momca Arts CommIssIOn and FoundatlOn and ways to mcrease pubhc partICIpatiOn and attendance at Santa Momca arts programs The followmg YllssIOn Statement vas prepared by a subcomnllttee of the Cultural Arts Master Plan Steering Committee and is intended to represent the overall mtent and dIrectlOn of the Plan and 1996 Update Art is a Vindo to the Vorld liThe City of Santa llonica supports the Arts Ve recognize that Santa 1 lonica is richly endowed with artists of various disciplines all of whom through their collective efforts significantly enhance our lives Ve also recognize that the true significance of the artIsts work is as a cornerstone supporting education personal enrichment economic vitality and community involvement Therefore we consider the support of the arts to be a basic cit service Ve believe it is our responsibility to sustain the arts and arts organizations to the best of our ability and to foster support of the arts and arts organizatIOns through government public and private partnerships in the community In the Update process the followlng SIX goals consolIdated and reformulated from the 1992 Plan emerged as top pnontIes for future focus oi Marketing and Promotion Goal To increase public participation in and attendance at arts and cultural events and programs Aml1ence development marketmg promotIon mformatlOn dIssemmatIOn and artractmg VISItorS and tOUrIsts vere all major concerns of arts orgamzatIOns In the Cny Dunng the three publIc vorkshops conducted for the Cpdate the oyerndmg theme common among all groups IS the ongoIng need for mformatIOn flovbetv een arts and cultural organIzatlons artIsts reSIdents and VISItOrS The consultant s proposed ObjectIves under thIS goal mclude development of a one year marketmg york plan and more effective use of eXJstmg CIty mformatIOn outlets such as PEN the CIty S World WIde Web SIte the kIOSks on the Promenade and at the lIbrary and the CIty S cable teleVISIon statIon to promote arts cultural events and actIvItIes Other mformatIOn dIssemmatIOn vehIcles proposed by the Update mclude the creatIon of an arts newsletter or calendar a Santa tfomca Arts Access Pass contammg multIple adnllSSIOn tIckets to local cultural venues a group and tour tIcket sales program and slIde promotIOns at local mOVIe theaters The Update also calls for Increased use of eXlstmg publIc outreach matenals such as ConventIOn and VISItor Bureau gUIdes bulletIn boards and commumty maIlers such as PTA and school newsletters to promote arts opportunltles Programming Goal To create art and cultural programs that focus on specific neighborhoods and populations establish an annual performing arts festival and increase opportunities for exhibitions of isual art Dunng the mItIaI cultural planmng process m 1992 the Steenng CommIttee and assembled focus groups dIscussed a vanetofIssues related to VIsual and performmg arts programmmg focusmg on the CIty s netghborhoods dIverse populatIOns and opportumtIes for collaboratIve and cooperatIve programs spearheaded by the CIty s populatIOn of artIsts and arts and cultural orgamzatIOns Throughout the Update process much progress was reponed the Santa Afomca Arts Festlval A J onth of Sundays concerts m Lmcoln Park and mural projects vere speCifically CIted as eVIdence of a renewed commItment to celebratmg the en s neIghborhoods and dIverSIty Ne v programmmg needs recommended m the Update mclude a Cttyvilde VIsual art exhIbItIon the development of arts programs targeted to the CIty s semor populatIOn and the creatIOn of a CItYWIde new plaY TIghts festIval 4 Arts Education Goal To create and facilitate arts education programs that integrate schools arts organizations Arts Commission and community volunteers Both the ongmal Cultural Arts 1laster Plan and the Cpdate found a crItIcal need to consIder arts educatIOn as an mtegral component of a well rounded K 12 educatlOnal curnculum Thorough groundmg 1ll the arts has been demonstrated to Improve SAT scores of students natIomldeVhIle there was general consensus that the Santa Ivfomca Mahbu Umfied School DIstnct IS better than many Cahforma dlstncts In then arts educatIOn course offenngs Issues centenng on Increased commumty lllvolvement and more coordmatIOn betveen communIty arts orgamzatIons and the SMMUSD have been IdentIfied as a focus of the Cultural Arts Master Plan Update update recommendatIOns m thIS area mclude the expanSlOn of the Arts CommIssIon s Arts EducatIon CommIttee creatlOn of a resource dnectory for chIldren s arts and cultural programmmg development of the MIles Playhollse as a central resource for youth arts educatIOn programmmg and expanSIOn of adult arts educatIon resources and programs Facilities Goal To evaluate and prioritize renovation of existing performing arts facilities and or create new facilities and establish multi disciplinary cultural centers at the Santa Monica Civic Center and Santa Monica Airport The need to renovate and restore MIles Playhouse MayfaIr Theatre and Barnum Hall were all frequent tOpICS of dIscussIOn along With the need for artIsts hve vork studIO and exhibition space I 1uch progress was made SInce the 1992 Plan most vlSlbly embodied m the opemng of the Bergamot StatIon Arts Complex and new artIst studlO spaces at the AIrport StIll the 5 Cpdate IdentIfies a pressmg need for performIng arts facilItIes and for creatlon of vIsual arts exhIbItIOn space The Update recommends that m the future the CIty undertake a Cultural FaCIlItles Development Plan mcludmg an Inventory needs assessment and development plans for adaptIve re use of eXlstmg bmldmgs and or ne v constructlon to meet assessed needs In addltlon the Arts CommIssIOn should exanllne the possIbIlIty of a feasIbIlIty study for non profit eXhIbItIOn space dedIcated to orks of local artIsts and momtor avaIlabilIty of temporary and permanent exhIbItIOn space Other recommendatIOns Include the creatIOn of a dedIcated posItIon for an artIst on the Clty S ArchItectural ReVIew Board pnontlzatlOn of cultural uses m the Clty S planned CIVIC Center IncludIng the CIVIC Audltoflum development of collaboratIve opportumtles wlth future performIng arts developments III the City such as the 1ark Taper Forum and the development of MIles Playhouse as a commuruty performmg arts venue for youth Funding and Support Sen ices Goal To secure public and private resources and funding for distribution to the arts community and create an ongoing mechanism to facilitate communication between artists arts and community organIZations In the 1992 Cultural AIts faster Plan the consultants made recommendatIOns mvolvmg the restructunng of the Santa 1vIomca A rts FoundatIOn reYlsmg the Clty S grantmg program pohcles provldmg support sernces to mdlvldual artIsts and arts orgamzatlOns and encouragmg the Cny to develop better methods of commumcatlOn and ne1 vorkmg between local arts 6 orgamzalIOns The 1996 assessment concluded that much progress had been made m the development of commUnICatIOn between the Cny s mts orgamzatIOns but that many other objectIves III thIS goal remamed mcomplete One recommendatIOn IS to mvestlgate the possIble creatIOn of an arts cleannghouse to produce educatIOnal forums and semInars Increase techmcal aSsIstance to artIsts and arts orgamzatIOns and explore development of cooperatIve fundralsmg efforts The consultant makes speCial note that publIc fundmg IS not aVallable m amounts needed to Implement sIgmficant objectIves of the Update and made a strong recommendatIOn that the CIty S arts commumty engage the commumty s financtalleadershlP III an effort to raise pnvate fundIng It IS recommended that the Santa tvIomca Arts FoundatIOn whIch currently shares the same board as the Arts COmnllSSIOn be reconstltuted and remvIgorated Ylth ne v membershIp and leadershIp WIth lInks to pnvate busmess mdlvIduals vho could InItIate successful fundralsmg actlVltles The Update refers to the pOSSIble creatIOn of a umted arts fund as seen m cltles such as Chattanooga T Wasau WI and Broome County NY In an effort to develop other strategIes to mcrease pnvate support for the arts the 1992 Plan dIscussed the usefulness of an evaluatIOn of the economIC Impact of the arts In the CIty Currently the Cultural AffaIrS DIVISIon IS conductmg such a study III collaboratIOn WIth the CalIforrua Arts CouncIl Los Angeles County fUSIC and Performmg Arts CommIssIOn the Santa lomca Chamber of Commerce the Santa lomca ConventIOn and V Isnors Bureau the Central Busmess DIstnct the NatIOnal Academy ofRecordmg Arts and SCIences and the Santa vlomca V emce Art Dealers ASSOCIatIOn Results of thIS report mdIcate that at least 467 arts culture and entertamment related non profit and for profit orgamzatlOns and busmesses are 7 actIve In the CIty These orgamzatiOns employ 8585 people and account for a mlmmum of 407 mIllIon m annual revenue In 1992 AI1S Plannmg and Research advIsed restructuring the arts grantmg programs to proVIde a competItIve process for all applIcants mcludmg those currently funded as ell as other ehglble orgamzatIOns Arts and cultural organIzatIOns receIve fundIng from the CIty m one of two vays operatmg support m the CIty S annual budget as well as m kmd serVIces WhIch IS prOVIded to tVo orgamzatIOns speCIfied project fundmg through the Cny s Commumty Arts CO ARTS Grants Program which IS awarded competItIvely The 1996 Update proposes usmg the fundmg levels of currently supported orgarnzatlons as benchmarks for any future expanSlOn of cultural orgamzatlOn fundIng The recommendatIOn to proVIde operatmg grant support to nable commumty arts orgamzatIOns IS based on the premIse that in order to continue to attract top qUalIty organizations and busmesses as vell as cultural tounsm It IS VItal that Santa t Iomca mamtain the non profit arts organIzatIOns that prOVide the base support for the arts m our community The futures of several of Santa yfomca s most dIstmgUIshed arts and cultural agencIes are uncertaIn Infrastructure Goal liT0 restructure Cit of Santa 1lonica organization and management of cultural fundmg and other programs tI The 1992 communIty plannmg process YIelded substantIal mput concernIng the roles of the Arts CommIssIOn and the Clty S Cultural AffaIrS DIVIsIOn F ollowmg the 1992 recommendatIOns Arts CommIssIOn membershiP was reduced from twenty two members to 8 thIrteen The current Update adVlses that Comm1SSIOn term hmns be hmlted to t o consecutive three year appomtments Usmg five ne y commlttees Arts EducatlOn Grants vlarketmg and PromotlOn Performmg Arts Pubhc Art the CommlSSlOll has reduced 1tS act1v1t1es as a programmmg body perceIved as competltlve l lth commumty arts orgamzatlOlls and mstead oversees the CIty S cultural affans grant makmg promotIOnal and marketmg efforts and advocacy functlOns To effectuate the successful contmuance of thIS commIttee structure the Update suggests formahzmg commIttee membershIp recrUItment pohCIes terms of office and development of work plans Slmllarly the Arts CommIssIOn s pubhc art program was exammed and the 1996 assessment recommends penodIc publIc heanngs to renew the program s pohcles and procedures to msure a umform method of sohcltmg and conSIderatIOn of pubhc mput A Conclusion The Santa jvlomca Cultural Arts 1faster Plan Update recommends a framevork upon which comprehensive programmmg and hIgh qUalIty projects can be developed Santa MOllica IS seen as a natIOnal leader m mnovat1ve mumclpal arts programmmg Tills Update exammes past accomphshments and recommends mecharusms by which thecan be translated mto future successes It recogmzes the role that the arts play m the CIty and the value of the arts as demonstrated by the commumty It underscores the City s leadershIp role as an arts service proVIder and seeks ways to mamtam that posItlOn It notes ways m yhlch the arts can be used to market the CIty enhancmg the Cny s financIal resources from local Vlsltors as well as natiOnal and mternatlOnal tOUrIsts Fmally It exammes methods to ensure the contmued 9 avmlabIhty of high quahty arts programmmg from the many local arts and cultural organIZatlOns that are perceIved as vital to the quahty of hfe In Santa Moruca BCDGETlFI ANCIAL AdoptlOn of the 1996 Santa Maruca Cultural Arts ivlaster Plan Update mISSIOn statement and goals does not have Immediate budgetary or tlnanclal impact Specific projects developed under the Ylaster Plan Update s dIrectlOn w111 be brought before the Arts CommIssion and the City Council m the context of the City s annual budget processes RECOM IENDATION Staff recommends that the CIty CouncIl adopt the 1996 Santa Jomca Cultural Arts Master Plan Update mISSIOn statement and goals as approved unammously by the Santa Monica Arts CommIsslOn and dIrect staff to renew the consultant S recommendatlOns and vhere feasible Implement wlthm avmlable resources Prepared by Barbara Stmchtleld Actmg DIrector Commumty and Cultural ServIces Maria LUIsa de Herrera Cultural Affmrs AdmInIstrator Cultural Affairs DIviSion Hamp SImmons AdnUnIstratlve Analyst Cultural Affmrs DIViSIon 10 t Cultural Arts Master Plan Update CITY OF SANTA MONICA CALIFORNIA CULTURAL AFFAIRS DIVISION ARTS COMMISSION MAY 1996 Am AMS Planning Research 915 D Street Petalurna CA 94952 707 778 8445 CONTENTS MISSION STATEMENT ill 1 INTRODUCTION EXECUTIVE SUMMARy 2 HIstory p P 2 The Update Process 1995 96 h h 2 Summary of 1996 Update ObjeCUves H n n n n n 3 MARKETING PROMOTION 5 Orgamzatwnal Structure h 5 Publzc informanon H oO 5 Marketlng 6 Promotwnfor VmfOrs 7 PROG RAMM ING III 8 ARTS EDUCATION 10 Communuy involvement 10 Curnculum 11 Coordmatwn o 11 Other h 11 FACILITI ES 13 FUNDING SUPPORT SERVICES 15 ORG ANIZA TIONAL STR UCTU R E 18 IMPLEMENTATION PRIORITIES 20 Marketmg PromotIOn 20 Programmmg h U h 20 Arts EducatIOn u 21 FaclllUes 21 Fundmg Support Services 22 APPENDICES 1 ARTS COMMISSION HISTORY 2 SUMMARY OF 1992 GOALS 3 1996 GOAL AREAS 1992 CROSS REFERENCE 4 1992 GOALS OBJECTIVES UPDATES MISSION STATEMENT Art is a Window to the World The City of Santa Monrca Supports the Arts We recognIze that Santa Monrca IS richly endowed wIth artIsts of vanous disciplines all of whom through their collective efforts slgmflcantly enhance our lives We also recogmze that the true significance of the artists work IS as a cornerstone supporting education personal ennchment economiC vitality and commuOIty Involvement Therefore we consider the support of the arts to be a basIc city service We believe It IS our responsibility to sustam the arts and arts organizatIons to the best of our ability and to foster support of the arts and arts organizations through government public and pnvate partnershIps In the community AMS Plannmg Research Page 1CityofSantaMonICaCulturalArtsMasterPlanUpdateMay1996 INTRODUCTION Be EXECUTIVE SUMMARY History The CIty of Santa MonIca s Art Program celebrated Its tenth annIversary In 1992 In honor of that event the City under the gUidance of the Santa Monrca Arts CommissIon embarked on the development of a long range Cultural Arts Master Plan Intended to Incorporate goals for the CIty s cultural future and the strategies by which to attain them In March 1992 under the auspices of the City S Cu ural Recreation Services Department Arts DIVISion AMS PlannIng Research was selected as a consultrng team and a Steenng Committee was assembled representmg the Santa Monrca arts commumty rndlvldual artists education busmess SOCial services and government sectors A Commumty ProfIle was developed incorporating pnmary market research With data on residents and vIsitors to the City interviews WIth key leaders a market analYSIS and survey of arts and cultural organizations programs and indIVidual artists In the area Nearly 200 communrty members With Interests In speCifIc tOpiC areas attended focused group diSCUSSIOns at sites throughout the City The Steermg Committee held addItional meetmgs to organize the communIty s Ideas and to formulate goals for a umfled cultural plan for the City The Cultural Arts Master Plan completed In 1992 was Intended to serve as a structural document provldrng a context and organrzatlonal scaffoldmg for bUilding the future of cultural actIvity In Santa Momca The Plan s objectives were Intended to be pragmatic grounded In the philosophy that publlc prrvate partnershIp IS the key to a successful long term development of the arts and culture In Santa Mon ca A cntlcal ieature of such a partnership was the establishment 01 a close workmg relationship between the City S Arts CommissIon and commumty based non profit arts and cultural organrzatlons More mformatlon on the 1992 Plan can be found In appendices to this document The Update Process 1995 96 Over the last four years the City wItnessed tremendous change In a harsh economic envIronment emergmg from a long statewIde recession and battlmg effects of the Northndge earthquake Santa MOnica welcomed new entertarnment mdustry busmesses and saw the growth of an art gallery hub at Bergamot StatIon In 1995 staff of the City s Cultural AffaIrs DIVISion formerly the Arts DIVISion began taking stock of progress made on goals and objectives contamed In the 1992 Cultural Arts Master Plan With no additional staff or funding resources smce completion of the onglnaldocumentIn1992staffwereabletoreportslgmflcantprogressorcompletIononclose to 75 of the ongmal Plan s objectives AMS Plannmg Research Page 2 Glty of Santa MOnica Cultural Arts Master Plan Update May 1996 In order to continue momentum begun rn 1992 and establish new program and service pnontles the DIvIsion retained AMS Planning Research to conduct research and sohclt public Input aimed at developrng a Cultural Arts Master Plan Update Four steps were Involved In gathenng Input for the Update A senes of key mformant interviews were conducted by the consultants With members of the city s arts community Chamber of Commerce bUSiness dlstncts government offiCials and educators Individual meetings of three Arts Commission standing committees followrng a structured rntervlew protocol Cultural Affairs DIVISion staff completed a written status report Three public focused group diSCUSSions covenng the areas of Arts Education Visual Arts and Performmg Arts were faCIlitated by AMS staff Dunng each of these opportunities partiCipants were asked to Identify progress made on the 1992 document outstanding Issues and needs and new pnorrtles for program and service delivery Summary 011996 Update Objectives The Plan s ongmal11 goals have been condensed Into SIX new goal areas Marketing Promotion Expand Arts Commission Marketing Promotion AdVISOry Committee Disseminate information on arts and cultural events programs services and actiVities to the public Create new audience development programs Continue work With tounsm entities to showcase the city s cultural assets to vIsitors Programming Develop a CitYWide art exhibition Expand arts programs and services for senior Citizens Explore creation of a CitYWide Playwrights Festival Arts Education Expand role and compOSition of the Arts Commission s Arts Education Committee Sponsor an Arts Education Summit and Advocacy Campaign Work With the Santa MOnlca Mallbu Umfled School Dlstnct to evaluate needs for expanded In school arts programs AMS Plannmg Research Page 3 Glty of Santa Mon1Ca Cultural Arts Master Plan Update May 1996 Sponsor an Arts Education Resource Fair Develop the MIles Playhouse as a community arts education venue Facilities Conduct a comprehensIve Cultural FacIlities Development Plan to address small performance venue and support space requirements Explore the feasibility of a vIsual arts clearinghouse Involve artists In deSign of public bUlldmgs and developments Prioritize cultural uses In the CIVIC Center re deslgn Continue efforts to develop specific faCIlities e 9 MIles Playhouse as renovated performlng vlsuaVeducatlon facilities Funding Support Services Develop an Artist Cleannghouse and related artists techmcal assistance functIons Determme a future role for the mactlve Santa Monica Arts Foundation StandardIze CIty cultural fundmg programs Create new city operating support for arts cultural orgamzatlons Organizational Structure Formalize Arts Commission Committee pOlicIes and procedures recrUItment appointment work plans etc Explore the appomtment of new Cultural AffaIrs DIVISIon support staff ReVIse Arts CommIssion term lrmlts Contrnue refrnement of public art selectIon processes Now more than ever ImplementatIon of objectives noted In thIS Cultural Arts Master Plan update Will reqUIre energies of both the public and pnvate sectors While the City of Santa Momca s City CouncIl Arts CommissIon and profeSSionally staffed Cultural Affairs DIVISion are committed to fOCUSing new energIes on strengthemng the City S culturellife theIr intentions can only be successfully accomplished With significant participation from the city s private sector namely Its non profit arts and cultural organizatIons bUSinesses clubs and aSSOciatIons and educatlonalmstltutlons For additIonal information on the Cultural Arts Master Plan Update process document or to learn how to become Involved In furthenng Santa Monica s cultural life please contact the CIty s Cultural Affairs DIVISIon at 310 458 8350 AMS Plannmg Research Page 4 City of Santa MOnica Cultural Arts Master Plan Update May 1996 MARKETING PROMOTION GOAL To increase public participation in and attendance at arts and cultural events and programs i Rationale Dunng the course of the 1992 Cultural Arts Master Planmng process mvolvmg the publIc In Santa Monica based arts and cultural programs and actIVities emerged as a high pnoflty goal dlfectly related to the overall success and future of the city s arts commumty AudIence development marketmg promotion mformatlon dlssemmatlon and attractmg VISitors and tounsts were all major concerns of arts orgamzatlons In the City Durmg three publIC workshops conducted for the 1996 Plan Update Arts Education Performmg Arts and VIsual Arts the overndmg theme common among all groups IS the stIli on going need for informatIon flow between arts and cultural organiZatIons artists and the public and for the strengthemng ofprograms aImed at marketing and promotmg the City S arts and cultural assets to residents and VISItOrs It IS a commonly held vIew among the City S key leaders and arts community that major work remainS to be done In thiS area OBJECTIVES Organizational Structure Expand representation of CommisSion s Marketing Promotion AdVISOry Committee to Include representatives of arts and cultural organlzatlons and Santa MOnica College Marketing Promotion AdVISOry Committee should develop a one year work plan based on Cultural Arts Master Plan update Identifying resource requirements Incorporating deadlines and establishment of subcommIttees Public Information Explore mstallatlon of mformatlonal kiosks at Santa MOnica Semor Center and Santa MOnica PIer AMS Plannmg Research Page 5 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Improve utilization of eXisting kiosks at ThIrd Street Promenade and Santa Monica Library through exploration of electronIc media component e g PEN stmgs vIdeotape capability atc and more extensive arts cultural orgamzatlon information promotIonal e g dIsplay Involvement Expand use of PEN and CIty of Santa MOnica World Wide Web site Cultural Affairs DIVIsion Home Page far dlstnbutlOn of arts and cultural eventactivity information Expand work wIth City s cable teleVIsIon station to promote arts and cultural events actIVIties e 9 regular arts show calendar listings etc Explore other informatIOn dlssemmatlon vehicles such as slide promotions at Santa Mon ca Cinemas use of Nelghborhood Busmess Dlstnct mailing lists Develop system for dlssemmatlon of arts cultural informatIon through City of Santa MonIca Parks Recreation faclhtles e g bulletm boards special displays etc Create regular CIty of Santa MOnlca arts newsletter calendar Insert to be dlstrrbuted through Seascape Outlook Chamber of Commerce newspaper Explore utilizatIon of SMMUSD dlstnbutlon vehicles for diSSeminatIon of arts cultural mformatlon e g PTA newsletters elementary school weekly envelopes ete Marketing City of Santa Momca Arts CommissIon s Marketing Promotion AdVISOry Committee should design Santa Momea Arts Access Pass e 9 multIple admISSion sampler card to assorted cultural venues and programs with Involvement of Chamber of Commerce Convention VISitors Bureau Develop city sponsored program wIth extensive Involvement of non profit arts and cultural organizations to facIlitate group and tour group sales to performing and VIsual arts and hentage programs m Santa MonIca City of Santa Momca Arts Commission s Marketing PromotIon AdVISOryCommitteeshouldexploreopportunitIesforleveragingcorporate marketing dollars through promotIon of sponsorshIp opportunities With indiVidual and CitYWIde Santa Momca based arts cultural organizations AMS Planmng Research Page 6 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Promotion for Visitors New VIsitor gUides should Include In addition to cultural facIlities listed on city maps sample cultural VIsitor Itlneranes showcasing the city s arts and cultural assets AMS Planmng Research Page 7 City of Santa MOnica Cultural Arts Master Plan Update May 1996 PROGRAMMING GOAL To create art and cultural programs that focus on specific neighborhoods and populations establish an annual performing arts festival and increase opportunities for exhibition of visual art Rationale Dunng the Initial cultural planmng process the Steermg CommIttee and speclaly assembled focus groups discussed a variety of Issues related to visual and performmg arts programmmg focusing on the City S neighborhoods diverse populations and opportunities for collaboratIVe and cooperative programs spearheaded by the City S population of artists and arts cultural organizations Throughout the update process much progress was reported the revIsed Santa MOnica Arts FestIVal and mural programs were specifically Cited as eVidence ofa renewed commitment to celebratmg the city s neighborhoods and diversity New and on gomg programmmg related needs were also Cited the opportumty to develop a collaborative citywide visual art exhibition and to develop arts programs targeted to the City S semor population OBJECTIVES The Santa MOnica Arts Commission should appomt an Ad Hoc CommIttee mcludmg representation from the Santa MonlcaNenlce Art Dealers AssoclatlOn 18th Street Arts Complex and Santa MOnica Museum of Art to pian design the scale scope e g Open InvitatIonal Theme and mterval e g one time Annual BI annual of a citywide exhibition showcaSing the work of reSIdent artIsts ConsideratIon should be gIven to linking exhibitIon with 18th Street Arts Complex Studio Tour Santa MOnica based arts and cultural organizatIons should be encouraged to be senSitive to senIor needs m eXIsting programming and to develop special targeted senIor programs e g matinees coordmatlon of performance times with public transportation use of Santa MOnica Semor Center as venue etc Consideration should be given to establlshmg a formal linkage structure between commumty based arts and cultural organizations and WISE for development of ennchment programs and semor volunteer opportunities AMS Plannmg Research Page 8 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Santa MOnica based theatre companies and other performing arts organizations should explore possible collaboration on a citywide New Playwrights FestIval or other themed coordinated programming AMS Plannmg Research Page 9 City of Santa MOnica Cultural Arts Master Plan Update May 1996 4 ARTS EDUCATION GOAL To create and facilitate ans education programs that integrate schools ans organizations Arts Commission and community volunteers Rationale The ent cal need for arts educatIOn to be considered an mtegral component of a wel rounded K 12 curnculum and as a tool to develop future ans audiences has been a pnmary concern of both the ongmal and update cultural plannmg processes While there IS a genera feelmg that the Santa Momca Mallbu Unfled School Dlstnct IS better than many CalIfornia districts In theIr arts education course offerings Issues centermg on commumty Involvement and coordmatJOn between commumty organizations and the SMMUSD have been dentlfIed as of focus In this Cultural Arts Master Plan update OBJECTIVES Community Involvement Expand membershIp of Arts EducatIon Committee With representatIon from SMMUSD staff teachers and parents Arts Booster clubs Santa Momca College Chamber of Commerce Santa MOnica Vemce Art Dealers AssocIatIon and commumty based orgamzatlons Arts Education Committee should work to facIlitate linkages between community instItutions Santa MOnica College busmesses pnvate schools Museums Parent Teacher groups and SMMUSD through DisseminatIOn of Information to parents through PTA Monthly newsletters elementary school weekly envelopes secondary school back to school mghts Santa MOnica Outlook education reporter and other communication vehIcles ConSIderatIon should be gIven to the development of an Arts EducatIon Newsletter AMS Plannmg Research Page 10 City of Santa Montca Cultural Arts Master Plan Update May 1996 Developmg stronger linkages between SMMUSD students and Santa MOnica art StudiOS artists galleries for use as arts education resources Explonng opportunities for city community Involvement In SMMUSD arts cUrriculum meetings as addltlonallmkage Arts resource information should be Included In City of Santa MonIca Youth Resource directory Arts Education Committee should sponsor an Arts Education Summit to present Issues and Identify partnership opportunities to assist the SMMUSD with enhancement of Its arts education cUrriculum and develop a plan to secure long term fundmg Arts Education Committee should spearhead advocacy campaign for fundmg and Implementation of comprehenSive arts education cUrriculum Curriculum Arts Commission Arts Education Committee together with SMMUSD staff should determine scope of comprehenSIve arts education program and compare with new 1996 Statewide Visual Performmg Arts framework SMMUSD should develop budget for Implementation of recommended comprehenSive arts education program including field tripS drama and dance Instruction reSident artists HS visual arts program Coordination Get Acquainted Resource FaIr should be held regularly to anent arts groups to arts educatIon opportunities In schools and to acquamt Dlstnct personnel With potential arts education programs mcludlng a published handbook of educational opportunities Other Community based arts cultural organizations SMMUSD parent aSSociatIons and Interested Santa MOnica Citizens should spearhead an advocacy effort to lobby City CounCil for a portion of the City s annual appropnatlon to SMMUSD approximately 2 million to be earmarked to support arts education programs and actiVities AMS Plannmg Research Page 11 City of Santa MOnica Cuhura Arts Master Plan Update May 1996 Efforts to develop Miles Playhouse should continue wIth an emphasIs on the venue as a focal pornt and central resource for structured after school arts education activities Arts Education Commlttee should explore opportumtles for expanding and or accessing Adult Arts EducatIon resources and programs Arts Education Committee should consider applymg for Callforma Arts Council Arts Education Fundmg State ArtIstic License Plate fundmg for support of expanded Santa MOnica arts educatIon programs AMS Planning Research Page 12 City of Santa MOnica Cultural Arts Master Plan Update May 1996 FACILITIES GOAL To evaluate and prioritize renovation of existing performing arts facilities and or create new facilities and establish multidisciplinary cultural centers at the Santa Monica Civic Center and Santa Monica Airport Rationale Dunng the Imbal cultural plannmg process slgmflcant focus was placed on the need to develop additional perlormmg and Visual arts facIlities m the City DIScussions have centered on opportunities afforded by venues such as Miles Playhouse Mayfair Theatre and Barnum Hall on the need for artists live work studiO and exhibit space and on the potential for cultural facility development m the CIVIC Center area and the Santa Momca Airport Smce the Plan s completion In 1992 there IS much progress to report most vIsibly embodied In the openmg of Bergamot Station and new artist studiO space at the Airport Still pressing needs remain for performmg arts faCIlities small and mid Sized theaters and rehearsal space and for creatIon of Visual arts exhibit space espeCially m light of the pendmg displacement of the Santa Momca Museum of Art OBJECTIVES The CIty s Cultural Affairs DIvISion should secure funding for and contract With a consultant to undertake a Cultural FaCIlities Development Plan including Inventory needs assessment and development plans for adaptive re use of eXisting bUildings and or new construction to meet assessed needs Plan would Include estImates of capital and operating costs technical reqUirements recommended management scenanos prOjected schedules of use Issues related to zonmg and establishment of performmg artsJtheatre dlstnct etc EmphaSIS would be on meeting preliminary needs for 99 and 250 seat performance venues and rehearsal space PotentIal relationships with CIVIC Center and Bergamot theater developments would be assessed and discussed The Santa MOnica Arts CommiSSion should appoint an Ad Hoc Committee to determine the need for scope of and resource reqUirements for a VIsual Arts Clearinghouse to oversee AMS Planmng Research Page 13 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Feasibility study for a non profit exhibItion space dedIcated to exhibiting works by local artists to be pursued as a publIcprivate partnership Momtormg availability of temporary and permanent exhibition space Third Street Promenade commercial galleries etc LlvelWork space affordable artist housing etc The City of Santa Monica Arts Commission s Public Art Committee should determine policies and procedures with respect to Involvement of Santa Momca based artists dunng conceptual planmng and design phases of bUildings and developments e g consideration gIven to pnonty conSideration gIven to ete The City of Santa MOnica Arts Commission should officially request of Mayor City Council an artist dedicated position be established on the City s Architectural Review Board The City s Plannl ng and or Land Use and Transportation Management Departments should be encouraged to pnontlze cultural uses In future redesign of the City s CIVIC Center rncludlng deSign and equlpprng of the CIVIC AudItorium potential for new faCility development large and small theatre faCIlitIes utilization of high quality architecture and the InclUSion of outdoor plazas SUitable for arts actIVIties The City s Arts CommiSSion should help to faCIlitate and seek collaborative opportunIties With future performing arts developments In the City such as Mark Taper Forum at Bergamot Station Development of Miles Playhouse as a communrty performing arts venue MOnitor avaIlability of unused vacant bUildings for use as temporary or permanent performmg arts venues AMS Plannmg Research Page 14 City of Santa MOnica Cultural Arts Master Plan Update May 1996 FUNDING SUPPORT SERVICES GOAL To secure public and private resources and funding for distribution to the ans community and create an on going mechanism to facilitate communication between artists arts and community organizations Rationale Dunng the course of plannmg In 1992 discussion among arts and cultural organizations focused on strategies to leverage additional pnvate support for the arts In Santa MOnica ViS a VIS the Santa MOnica Arts FoundatIOn and the need to mstigate revIsions to the City S grantmg program poliCies Arts and cultural groups and artists also cited lack of communicatIon among themselves as a barrier to cultural development In the City While slgmflcant developments have been reported In the area of cooperation among the City S arts community there remam many needs for on gomg support services technical aSSistance clearmghouse functions Fundmg for arts programs In Santa Momca has remamed largely public the Foundation has not mcreased ItS pflvate tundralsmg actIVities nor IS there eVidence of the City S non profit orgamzatlons ralsmg slgmflcant pnvate dollars OBJECTIVES The Santa MOnica Arts CommiSSion should appoint an Ad Hoc Committee to conduct research and plannmg to determine eXisting services the need for scope of and resource reqUIrements for an on golng Artist Cleannghouse to Produce a senes of regular structured topic based semmars forums featunng guest speakers Disseminate InformatIon on techmcal assIstance workshops to vanous public venues e g coffeehouses through expansion of Cultural AffaIrs DIVISion mailing list AMS Planmng Research Page 15 Cdy of Santa MOnica Cultural Arts Master Plan Update May 1996 Explore potential of contracting with communIty based regional organizations e g I CARS 18th Street Arts Complex other service organizatIons for expansion of technIcal assistance provIsion to Santa MOnica based artIsts and organizatIons After completion of the City S Economic Impact Study of the Arts convene an Arts BusIness Summit to explore mutually benefIcIal projects new potentIal funding sources etc wIth Involvement of Santa Monica based entertainment mdustry busInesses Explore development of cooperative fundralslng resource development structure wIth emphasIs on meetmg arts cultural organlzatlon needs for office space board recruitment volunteer rntern programs ete The City of Santa Monrca Arts CommIssion and Cultural Affairs DIVIsion should Determine appropnate future scope and role of Santa MOnica Arts Foundation Consultant Recommendation It IS clear that public sources of fundmg are not and WJII not be avaIlable m adequate amounts to Implement slgmflcant objectIves In the Plan The CIty S arts commumty must If it IS to achieve stability and growth engage the community s fmanclsl leaders In an effort to raise pnvate corporate foundation mdlvldual fundmg If the city s arts commumty does not imtlate a collaborative effort e g a United Arts Fund drive and or revitalization of the Santa Momca Arts Foundation to secure non city dollars then many objectives of thJS Plan may need to be reconsidered The Santa Momca Arts Commission IS not well positioned to fulfill thiS role Expeflence m countless other commUnities mdlcates that a qualfled board of dJectors with Imks to pnvate busmesses IS an essential success cntena for leveragmg sIgnificant private doHars The City maintains a structure for such an organIzation namely the Santa MOnica Arts FoundatIon It will however be unrealistiC for a publ1cly appomted CommIssion to be expected to raIse significant pnvate dollars without bemg reconstituted and reinVIgorated With new membership and leadershIp This alternative would not reqUIre the establishment of a new non profit orgamzatlon but rather the recrUitment of Foundation board members With successful fundralsmg track records It would necessItate additIonal support staff m the Cultural Affalfs DIVISIon to proVIde staff oversIght and support of fund falsmg actiVities AMS Plannmg Research Page 16 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Recent studies undertaken by the National Coalition of Umted Arts Funds NCUAF an affiliate of the American Council of the Arts detaIl annual gIVing through umted arts fund drives In almost 70 commumtles A bnef survey of the 1994 annual report reveals per capita giVing amounts rangmg from 0 61 Albany GA to 8 69 Chattanooga TN In citIes with populatIons rangmg from 40 000 Wasau WI to 200 000 Broome County NY The average per capita glVmg In cIties with UAFs was determmed to be 2 33 suggesting that a CIty such as Santa Momca mIght have an opportumty to raise m excess of 200 000 pnvately through such an effort The CIty s Cultural Affairs DIvISion should undertake research or contract With an outside consultant to determme the feasibility of mstltutmg a united arts fund drive for Santa Momca based cultural organizations Success Cf tena of umted arts fund dr ves e g type of partlClpatmg orgamzatlOns corporate busmess base workplace glvmg and foundation partICIpation etcshould be evaluated with respect to the situation In Santa Momca Plannmg meetmgs With representatives of arts and cultural orgamzatlons local businesses and corporatIOns should be held to ascertam mterest concerns and pOSSible working structures Determine poliCies and procedures for standardlzmg city arts cultural organization funding through central grant program Consultant RecommendatIOn Lme Item appropnatlons for the Santa MOnica Symphony and California Square Hentage Museum should be conSidered as benchmarks for expansIOn of other cultural organization fundmg The City S CO ARTS grants pool should be expanded to make City fundmg more eqUItable for other City based artscultural organizations to be based on annual budget percentage targets through a standardized application process Develop poliCies and procedures for on gomg operating support grants to Santa MOnica based arts and cultural organizations Consultant Recommendation The consultants are m support of a city fundmg program which would provide stabilization funding O e on gomg operating support to Santa Momca based artscultural orgamzatlons With the following eligibility criteria Santa Monica base track record of successful programs actIVities m the City for at least two years 501 c 3 status serve culturally dIverse audiences AMS Plannmg Research Page 17 City of Santa Monica Cultural Arts Master Plan Update May 7996 ORGANIZATIONAL STRUCTURE GOAL To restructure City of Santa Monica organization and management of cultural funding and other programs Rationale Substantive mput was received dunng the Initial cultural plannmg process concernmg the role of the Santa Momca Arts Commission and Its composition ObjectIVes In the 1992 Cultural Arts Master Plan responded to commumty mput that the Ans Commission reduce ItS activities as a programmmg body and mstead oversee the City S cultural affalfs to ensure eqUitable poliCies and support for commumty based orgamzations promotIOnal and marketmg activities mcludmg Imkage with citywide promotIon efforts and advocacy functions with outside mstltutlons such as the Santa Momca Maibu Unrfled School District While there IS a Widespread feelmg m the commumty that the CommIssIOn has functioned more effectIvely and effiCiently over the past four years there remam concerns over mission and compOSItion expressed by key commumty leaders OBJECTIVES Santa MonIca City CounCil should revise CommIssion term limits to no more than two consecutive three year appointments The Public Art Committee of the Arts Commission should reconstitute artIst selection junes to Include representatives of the Santa MOnica community at large and speCifiC neIghborhood where works are to be placed 10 additIon to art experts The City of Santa MOnica should evaluate the need for additional staff In the Cultural Affairs DIVISion to assist With overall Cultural Arts Master Plan Implementation e g oversight of Marketing Promotion Arts EducatIon FaCIlities obJectives The Santa MOnica Arts CommiSSIon should formalize Its CommIttee structure through the followmg tasks AMS Planmng ResearCh Page 18 City ofSanta Momca Cultural Arts Master Plan Update May 1996 Develop policies and procedures for recrUitment and official appointment of CommIttee members e g applications for committee membership appomtment by Committee Chair and or Arts CommISSion Chair etc Institute regular terms of office e g re appolntment for no more than two consecutIve three year terms Development of focused goals and work plans for each Committee With clear Identification of human and funding resource reqUirements Formalized meeting agendas with designated Public Comment sectIons Continual evaluation of the need for and work tasks of each Standing and Ad Hoc Committee With recommendation for dissolution of any unnecessary or duplicative committees The Santa Monrca Arts CommIssIon should undertake perrodlc public heanngs to review public art program poliCies and procedures AMS P1anmng Research Page 19CityofSamaMOnicaCulturalArtsMasterPlanUpdateMay1996 IMPLEMENTATION PRIORITIES Based on substantial and measurable progress since 1992 related to many Cultural Arts Master Plan goals and commumty mput regardmg as yet unmet needs participants In the Cultural Arts Master Plan update process have strongly vOIced their support for Implementation over the next five years of the foJowmg objectives PRIORITY OBJECTIVES Marketing Promotion Marketrng Promotlon AdVISOry Committee should develop a one year work plan based on Cultural Arts Master Plan update Identlfymg resource requirements Incorporatmg deadlines and establishment of subcommittees Improve utilization of eXisting kiosks at Third Street Promenade and Santa MonIca LIbrary through exploratIon of electronic media component e 9 PEN IIstlOgs videotape capabIlity ate and more extenSive arts cultural orgamzatlon mformatlon promotlonal e g dIsplay Involvement Expand use of PEN and City of Santa MOnica World WIde Web site Arts DIVISIon Home Page for dJstnbutlon of arts and cultural eventactIvity mformatlon Develop system for dlssemmatlon of arts cultural mformatlon through City of Santa Monica Parks Recreation faCIlities e g bulletm boards speCial dIsplays ete Create regular City of Santa MOnica arts newsletter calendar IOsert to be distributed through Seascape Outlook Chamber of Commerce newspaper City of Santa Monrca Arts CommISSion s Marketmg Promotlon AdVISOry Committee should deSign Santa Momca Arts Access Pass e g multIple admISSion sampler card to assorted cultural venues and programs WIth Involvement of Chamber of Commerce Convention VISitors Bureau Programming The Santa MOnica Arts CommISSion should appomt an Ad Hoc Committee lncludmg representation from the Santa MonicaNenlce Art Dealers ASSOCiation 18th Street Arts Complex and Santa MOnica Museum of Art AMS Planmng Research Page 20 City of Santa MOnica Cultural Arts Master Plan Update May 1996 to plan design the scale scope e g Open Invitational Theme and Interval e g one time Annual BI annual of a citywide exhibition showcasing the work of resident artists Consideration should be given to hnkmg exhibition with 18th Street Arts Complex Studio Tour Arts Education Expand membership of Arts Education Committee with representation from SMMUSD staff teachers and parents Arts Booster clubs Santa MOnica College Chamber of Commerce and community based organizations Arts Education Committee should work to faCIlitate linkages between community institutions Santa MOnica College businesses pnvate schools Museums Parent Teacher groups and SMMUSD through Dlssemmatlon of information to parents through PTA Monthly newsletters elementary school weekly envelopes secondary school back to school nights Santa MOnica Outlook education reporter and other commUnication vehicles ConsIderation should be given to the development of an Arts Education Newsletter Developing stronger linkages between SMMUSD students and Santa MOnica art studiOS artists galienes for use as arts education resources Exploring opportunities for city community Involvement In SMMUSD arts CUrriculum meetings as additional linkage SMMUSD should develop budget for ImplementatIon of recommended comprehenSIve arts education program to Include field tripS drama dance reSident artIsts HS Visual arts program Facilities The City s Cultural AffaIrs DIVISion should secure funding for and contract With a consultant to undertake a Cultural FaCIlities Development Plan including Inventory needs assessment and development plans for adaptive re use of eXlstrng bUildings and or new construction to meet assessed needs Plan would Include estimates of capital and operating costs technical reqUirements recommended management scenariOS projected schedules of use Issues related to zonmg and establishment of performing artsltheatre dlstnct etc EmphaSIS would be on meeting AMS Plannmg Research Page 21 City of Santa MonICa Cultural Arts Master Plan Update May 1996 preliminary needs for 99 and 250 seat pertormance venues and rehearsal space The Santa Monica Arts Commission should appoint an Ad Hoc Committee to determine the need for scope of and resource requirements for a Visual Arts Cleannghouse to oversee FeaSibility study for a non profit exhibition space dedicated to exhibiting works by local artIsts to be pursued as a publlcpnvate partnership Involvmg I ndlvldual collectors Momtonng availability of temporary and permanent exhibition space Third Street Promenade commercial gallenes etc Live Work Space affordable artist housing etc The City of Santa MOnica Arts Commission s Pubhc Art Committee should determine policies and procedures with respect to Involvement of Santa MOnica based artists dunng desIgn phase of bUildings and developments e g consideration given to pnonty conSideration given to etc The City of Santa MOnica Arts Commission should offiCially request of Mayor City Council an artist dedicated position established on the City s Architectural Review Board Funding Support Services The Santa Monica Arts Commission should appoint an Ad Hoc Committee should conduct research and planning to determine the need for scope of and resource requIrements for an on going Artist Cleannghouse to Produce a senes of regular structured topic based semmars forums featunng guest speakers Disseminate information on technical assistance workshops to vanous public venues e g coffeehouses through expansion of Cultural Affairs DIVIsIon maJlmg Irst Explore potential of contractmg with communrty based reglonal organizations e g CARS 18th Street Arts Complex other service organIzatIons for expansion of technical assistance provISion to Santa MOnica based artIsts and orgamzatlons AMS Plannmg Research Page 22 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Explore potential of convening an Arts Business Summit to explore mutually benefiCial proJects new potential funding sources etc With Involvement of Santa Momca based entertainment mdustry bUSI nasses Explore development of cooperative fundralslng resource development structure With emphaSIS on meetmg arts cultural organIzation needs for offIce space board recruitment volunteer mtern programs etc The City of Santa Momca Arts CommIssion and Cultural AffaIrs DIVISIon should Determine appropnate future scope and role of Santa Momca Arts FoundatIon Consultant RecommendatIOn It IS clear that public sources of fundmg are not and WIll not be available m adequate amounts to Implement Significant objectives In the Plan The City S arts community must If It IS to achIeve stabllJty and growth engage the community s financial leaders In an effort to raise pnvate corporate foundatIon indiVidual funding If the CIty S arts commumty does not Initiate a collaboratIve effort e g a Umted Arts Fund dnve and or reVitalization of the Santa Momca Arts Foundation to secure non city dollars then many objectives of thiS Plan may need to be reconsidered The Santa Momca Arts Commission IS not well positioned to fulfill thiS role Expenence m countless other communities indicates that a qualified board of directors With links to pnvate busmesses IS an essential success cntena for leveragmg slgmflcant pnvate dollars The City mamtams a structure fDr such an orgamzatlOn namely the Santa Momca Arts FoundatIOn It Will hDwever be unrealtstlc for a publlcly appDmted CDmmlsslon to be expected to raise slgmficant pnvate dollars Without bemg reconstituted and remvlgorated WIth new membership and leadership ThiS alternative wDuld nDt reqUIre the establishment of a new nDn proflt orgamzatlOn but rather the recrUitment Df Foundation board members With successful fundralsmg track records It would necessitate additional support staff m the Cultural Affairs DIVISion to proVide staff oversight and support of tund ralsmg actiVIties Recent studies undertaken by the National Coalition of Umted Arts Funds NCUAF an affiliate Df the Amencan Council of the Arts detail annual giVing through umteci arts fund dnves In a mDst 70 commumtles A bnef survey Dfthe 1994 annual report reveals per capita glVmg amounts rangmg from 0 61 Albany GA to 8 69 AMS Planmng Research Page 23 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Chattanooga TN In cities with populations rangmg from 40 000 Wasau WI to 200 000 Broome County NY The average per capIta gIVing In cities With UAFs was determmed to be 2 33 suggestmg that a City such as Santa Momca might have an opportumty to raise In excess of 200 000 pnvatety through such an effort The City s Cultural Affairs DIvISion should undertake research or contract With an outSide consultant to determme the feaSibility of mstltutmg a umted arts fund drive for Santa Momca based cultural orgamzatlons Success cfltena of umted arts fund dT ves e g type of particIpating orgamzatlons corporate busmess base workplace gIVmg and foundatIOn partiCipatIon eteshould be evaluated With respect to the sItuatIon In Santa Monica Planmng meetmgs With representatIVes of arts and cultural organIZations local busmesses and corporations should be held to ascertam mterest concerns and pOSSIble workmg structures Determme poliCies and procedures for standardlzmg city arts cultural organization fundmg through central grant program Consultant Recommendation Lme Item appropnatlOns for the Santa Momca Symphony and Callforma Square Hefltage Museum should be conSidered as benchmarks for expansion of other cultural organizatIOn fundmg The City s CO ARTS grants pool should be expanded to make City fundmg more eqUItable for other city based arts cultural organizatIOns to be based on annual budget percentage targets through a standarclized applicatIOn process Develop poliCIes and procedures for on gomg operatmg support grants to Santa Momca based arts and cultural organizations Consultant RecommendatIOn The consultants are In support ofa City funding program which would prOVide stabilization fundmg I e on gomg operatmg support to Santa MOnica based arts cultural organizations With the followmg eflgiblltty cntena Santa Momca base track record of successful programs activities In the CIty 501 c 3 status serve culturally dIVerse audIences AMS Plannmg Research Page 24 Crty of Santa MOnica Cultural Arts Master Plan Update May 1996 APPENDIX 1 ARTS COMMISSION HISTORY The following history of arts programmmg In Santa MOnica was ongmally prepared for the 1992 Cultural Arts Master Plan In just ten years the Santa MOnica Arts Commission has initiated programs and poliCies that have made the City a hot bed of contemporary art as noted by Los Angeles Magazme The Los Angeles TImes saluted the City s arts programs calling Santa Monica a haven for the arts And Artscene magazine credited the Commission with injecting a much needed vitality to spur new actiVity Clearly the Mayor City Council and Arts Commission of Santa MOnica have assumed leadership roles In the area of arts development and support By declanng that recogmtlOn and encouragement of the arts IS a baSIC service of municIpal government and mandating the development of mnovatlve programs through the Arts DIVIsion the CounCil took the first step In making Santa Monica a leader In the public art movement Santa MOnica s arts and cultural programs have been recognized as outstanding by the United States Conference of Mayors which presented ItS 1989 City LIvability Award to the City In 1990 the City was the recipient of the Los Angeles Beautiful BUSiness and Industry EnVironmental Award for Its public art program Additionally the City S programs have been recipients of grants from such noted organizations as the National Endowment for the Arts the California Arts CounCil the Kroc Foundation and the Los Angeles Times Some of the accomplishments of Santa MonIca s Arts Program The establishment of a Public Per Cent for Art Ordinance The bnngmg of the arts to the fore of the City S planning agenda by advocatmg arts fnendly zOning resulting In over sixty new art gallenes The gUIdance of a collection of 75 Significant works of art that constitute the Santa MOnica Art Bank The development of a major sculpture park the Natural Elements Sculpture NES Park on Santa Momca State Beach The presentation of outstanding performing artists In yearly festivals The creation of a new VISion and energy for Santa MOnica through the bUlldmg of support for the arts by the bUSiness commumty AMS Planmng Research Page A 1 Glty of Santa Monica Cultural Arts Master Plan Update May 1996 The forging of public and pnvate alliances by facIlitatIon of Artlsts m Residence programs at Santa MOnica Place Mall and the contnbutlon of 750 000 for public art work on the PIca Seagate The promotion of innovative programming for the City s Latmo community The initiation of the Poetry on the Bus program that enlivened advertlsmg space on municipal buses with poster poems The creation of the Santa MOnica Arts Foundation to help provide fundmg for City arts programming The dlstnbutlon of Community Arts CO ARTS Grants to provIde free arts programming for the community By commlsslonmg and acqurnng works with strong connections to the commumty and the geography of Santa MOnica the City has amassed a public art collection conslstmg of signifIcant works by many noted artIsts mcludmg Helen Mayer Hamson and Newton Hamson s Callforma Wash From the Mountains to the Sea Gilbert LUJan s Another Magical Sunset on Santa MOnica Beach Michele Oka Donner s Wave and Shell Obelisks FranCOIs and Claude LaLanne s The Dinosaurs of Santa MOnica Tony Delapps s gateway sculpture The Big Wave and Carl Cheng s Santa MOnica Art Tool Walk on LA The CIty S Art Bank collectIon contains portable works by such noted artists as KI m Abeles Michael C McMillan I John Valadez Richard Wyatt Emil Kosa Jr Red Grooms RICO Lebrun Charles Gaines AleXIS Smith James Turrell and Alfredo Ramos Martmez The Santa Monica performing arts festivals have Introduced mternatlonally acclaImed performance artists as well as Important local artists to the City Includmg The San FranCISco MIme Troupe Rachel Rosenthal Jackie Apple Roger Guenver SmIth The Actors Gang Latms Anonymous EI Vez and the Nigenan Talking Drum Ensemble Many of the performers had never before worked In the West Los Angeles area whIle others are local favontes The CommIssion IS also responsible for bnnglng about the TWIlight Dance Senes of free dance concerts on the Santa MOnica PIer ThIS event has brought thousands of VISitors to Santa MOnica s pnmary landmark the Pier to enJoy many notable Jazz and popular musIc performers such as Pancho Sanchez Queen Ida and Sha Na Na Santa Monrca s Folk and Jazz Festivals represent other accomplishments of the CommIssIon Southern Call forma s only folk and Jazz festIval Included three stages for blues bluegrass ragtime Central and South Amencan folk SWing big band Latino and tradItional F 77 mUSIc Well known artists such as Mason Williams and John Hartford performed at these festivals which Included poetry readmgs chIldren s theater mUSIc workshops and street theater AMS Plannmg Research Page A 2 CRY of Santa MOnica Cultural Arts Master Plan Update May 1996 The Commumty Arts CO ARTS Grants have provided financial support to many local arts organizations since 1987 and brought creative programming to Santa MOnica s schools parks and community Arts programs funded by these grants Include Plco Fest a two day festival celebrating Santa MOnica s PIca neighborhood Images of Hope exhibition Latrno Artists Agamst AIDS Performance art workshops at Highways Installations at the Santa Monica Museum of Art Workshops and festivals for children at the Westslde Arts Center Free semor matinees at the Morgan Wixson Theatre Shakespeare on the Pier Youth at nsk art projects latinO Cultural Festival Collaborative performance by DominO Canton and the Nigenan Talking Drum Ensemble Mural celebrating the LatinO Community to be painted on the Santa MOnica Freeway The follOWing Cultural Arts Master Plan speaks to the future and to the changing face of Santa MOnica Concurrent With the history of the City s Arts program an orgamc process took place In the community as new arts and cultural organizations were born and grew up to take their place at the forefront of the nation s cultural charge The 18th Street Arts Complex serves as a national model of a mixed use arts space through its incorporatIon of studiO exhibit and support spaces Highways performance space IS recogmzed Internationally as a presenter of cutting edge performance art while the Santa MOnica Museum of Art has orgamzed Important exhibitions documenting contemporary art from the Los Angeles area and throughout the nation ThiS Plan seeks to support the thriVing community of arts organizatIOns and artists who call Santa MOnica home as well as the mUnicipal Arts Commission and Arts DIVISion whose programs have contnbuted substantially to an environment which welcomes and supports the creation of world class works of art AMS Plannmg Research Page A 3 City of Santa MOnica Cultural Arts Master Plan Update May 1996 APPENDIX 2 SUMMARY OF 1992 GOALS Summary of 1992 Plan The 1992 Cultural Arts Master Plan Included 11 goals and a total of 87 specific objectives Goal A Communication called for programs and services to facIlitate networkmg and collaboratIve efforts among Santa MOnica s arts community Forums to foster communication among arts and community organizations and the publication of resource matenals were key objectives of this goal Goal a Neighborhood Issues contained key objectives aImed at increasing cultural services programs and facIlities directed at reSIdents of the CIty s neIghborhoods Goal C Arts Education focused on utilizing community resources to augment arts education programming In the Santa MOnica Mahbu Umfled School Dlstnct In the specific areas of currrculum coordination and community Involvement Goal D Performing Arts Facilities addressed the need for additional performl ng arts facIlities In the City wIth steps to determme specIfiC needs demand and SUItability of eXisting spaces Goal E Civic Center Airport recognized the two most opportune sites In the City which could meet the commumty s needs for performance space exhIbitIon space and artists studIos Goal fArtists Issues Involved objectives relating to the need for hve work and studio space the estabhshment of vlsltmg artIst programs and the prOVISion of support services for indiVIdual artists In the areas of techmcal legal hOUSing and information Goal G Arts Organization funding contained three key objectives related to fundmg for Santa MOnica based arts and cultural organizations IncreaSing private gIVing to the arts increasing local government fundmg and sources and revIsing the City s cultural grant programs to be more responsive to needs 01 local groups AMS Planmng Research Page B 1 City of Santa MOnica Cultural Arts Master Plan Update May 1996 k Goal H Visual Arts contained recommendatIons pertaining to visual arts programming and promotion In the City through citywide exhibitions and development of non profit exhIbIt space Goal I Performing Arts Festivals Programs specifically recommended City support for pnvately sponsored performing arts festivals with an emphasIs on theater neighborhood and multicultural speCial events Goal J City Organizational Issues concerned reorganization of the Santa MOnica Arts Commission and Arts Foundation and related poliCies and procedures Goal K Public Participation focused on new programs to Increase public partICIpatIOn In and attendance at Santa MOnica arts programs and establishment of a Marketing Promotion AdVISOry Committee of the Arts Commission AMS Plannmg Research Page B 2 City of Santa Momca Cultural Arts Master Plan Update May 1996 c APPENDIX 3 1996 GOAL AREAS 1992 CROSS REFERENCE In order to better reflect the collective directIon of participants rn the Update process and create a more streamlined document the consultants have restructured the 1992 Plan s onglnal11 goals Into SIX new goal areas for the 1996 Plan Update Some goals have been combmed e g Goals D Performlng Arts FacIlities and E C1VIC Center Airport are now FACilITIES while certain goals have had new and remaining objectives divided between two or more new goal areas e 9 l objectives from Goal B Neighborhood Issues now appear under FACILITIES and PROGRAMMING goals as noted below OLD GOALS NEW GOALS A Communication FUNDING SUPPORT SERVICES B Neighborhood Issues PROGRAMMING FACILITIES C Arts Education ARTS EDUCATION D Performing Arts FacilIties FACILITIES E CIVIC Center and AIrport FACILITIES F ArtIsts Issues FUNDING SUPPORT SERVICES FACILITIES G Arts Organrzatlon FundIng FUNDING SUPPORT SERVICES H Visual Arts PROGRAMMING FACILITIES L Performing Arts Festivals PROGRAMMING J CIty OrganizatIonal Issues INFRASTRUCTURE K Public PartIcipation MARKETING PROMOTION AMS Plannmg Research Page C 1 City of Santa MOnica Cultural Arts Master Plan Update May 1996 APPENDIX 4 1992 GOALS OBJECTIVES UPDATES GOAL MARKETING Be PROMOTION To increase public participation in and attendance at arts and cultural events and programs Key Objectives Establish multi pronged mformatlonal campaign to highlight arts activitIes I n the City Develop programs to better market the City s arts and cultural offenngs and make them more accessible Create lInkages with other efforts that promote Santa MOnica as a VIsitor destmatlon Create informational matenals to clanfy and highlight City s role In cultural affairs and arts programming Other Objectives Infrastructure The Santa MOnica Arts Commission should estabhsh a Marketmg and Promotion AdvIsory Committee composed of commumty leaders from the areas of public relations advertising cable teleVIsion pnnt media marketmg and specifiC locations Pier Bayslde Dlstnct to adVise on development of an overall marketmg plan for the City s arts groups Update Marketmg PromotlOn Committee of Arts Commission established meets once every two months representation from Commission members and commumty members Committee has recently discussed lack of progress due to absence of clear goals structure deadlmes marketmg planI budget AMS Plannmg Research Page 0 1 City of Santa MOnica Cultural Arts Master Plan Update May 1996 LO JIo Information Citywide promotional efforts should be hIghlighted In the development of a Plan including working with local print medIa and eXisting publicatIons to explore publication of an arts mformatlonal msert and or newsletter information kIosks usage of cable teleVISion for programming and Improved avallabllrty and dlstnbutlon of tfckets Update InformatIOnal kiosks In place at Third Street Promenade Public LIbrary City S Cultural Affairs DIVISion has commenced workmg with local cable televIsion station dlstnbutJOn of tickets achieved dunng one round of CO ARTS grants Marketing Marketing Promotion AdVISOry Committee of Arts CommissIon should consIder establishment of an access pass program for arts events In Santa MOnica Update No progress reported Promotion for Visitors Santa Momca ConventIon VISitors Bureau should Involve local arts and cultural organizations In Its overall marketmg efforts Includmg representation on CVB commIttees honorary memberships ete Update SMCVB IS represented on Marketmg Promotlon Committee of Arts Commission Widely held view there IS more work to be undertaken m thiS area Arts and cultural assets should be prominent features of all marketing matenals promotmg Santa Momea as a convention and VISitor destinatIon as IS done In Santa Barbara Update New Issue of SMCVB promotional magazine Will feature more mformatlOn on Santa MOnica arts AMS Planmng Research Page D 2CdyofSantaMOnicaCulturalArtsMasterPlanUpdateMay1996 Resource Materials The CIty should contract with a commumty based orgamzatlon to produce a directory of Santa MOnica based arts and cultural organizatIons including descriptions of programs and services offered UDdate Design of directory IS complete 22 000 grant received from CaJfomla Arts Council for design and pnntmg 33 000 In matchmg funds bemg sought The City should commISSion a cultural map of Santa MOnica s neighborhoods to be published and distributed UDdate Map deSigned as part of Commumty Arts Brochure Cultural Aff81rs DIVISion workmg with Los Angeles MUSIC Performmg Arts CommissIOn on countyWide map ResearCh The CIty s Neighborhood Support Center m aSSOciation with the LatinO Task Force and Santa MOOlca College should conduct complete inventories and needs assessments of cultural programs facilIties and needs according to neighborhood With a focus on the PIca COrridor and other underserved areas UDdate Countywide CARS directory serves as faCilities mventory by neighborhood No needs assessment conducted Cultural Affairs Division Informational Campaign The City Cultural Affairs DIVISion should contract With a local artist and or graphiC deSign firm to produce an informative brochure descnblng City cultural programs and servIces In all departments Brochure should be deSigned With the assIstance of a local publiCist UDdate DeSign completed and partial fundmg for prmtmg and dlstnbutlOn receIVed AMS Planmng Research Page D 3 City of Santa MOnica Cultural Alts Master Plan Update May 1996 J The CIty s Cultural Affairs DIvIsIon should establish a regular newsletter and calendar publication to mform the public about Its role and servIces Update City S Seascape newsletter IS bemg better utilized for dlssemmatlon of arts and cultural program mformatlon Creation of mdependent newsletter IS under consideration by Cultural Affairs DIVISIOn AMS Plannmg Research Page 0 4 Crty of Santa MOnica Cultural Al1s Master Plan Update May 1996 c I GOAL PROGRAMMING To create art and cultural programs that focus on specific i neighborhoods and populations establish an annual performing arts i festival and increase opportunities for exhibition of visual art Key Objectives Produce festivals and programs to showcase cultural expressions of ethmc and neighborhood populations Support eXlstmg commumty based orgamzatlons In developmg an annual performmg arts festival to showcase Santa MOnica s performmg arts commumty Develop programs and non profit exhibition opportumtles to showcase Santa MOnica based visual artists Other Objectives Programming Other City cultural programs aimed at multicultural and low income populatIons Recreation DIVIsIon Commumty Neighborhood Services DIVIsion Police ActivIties League should be encouraged to utilize Santa MOnica based artists and organizations In development and ImplementatIon of programs Update Interdepartmental Arts Workmg Group formed as part of Santa MOnica Arts FestIval and utiliZed In plannmg of other cultural affairS events The City s Public Art Program should pnontlze and support the commissioning of murals with Involvement of local youth groups In and around the City S vanous ethnic neighborhoods UDdate Procedure employed with recent PAL and planned City Yards murals AMS Planmng Research Page D 5 City of Santa MOnica Cultural Arts Master Plan Update May 1996 I Support of neighborhood festivals as with recent PICO Fest should be contmued and sponsorships should be sought from busrnesses and institutions located in the speCific dIstricts Update Arts Festival reconstituted to address thiS need and successful corporate and media sponsorships developed ConSider models of non traditIonal arts education Involvrng neIghborhoods schools parks Update City S Cultural AffaJrs DIVIsion and Santa Momca MalJbu Umfled School Distnct SMMUSD submlttmg Jomt applicatIOn for state and pnvate fundmg to support non traditIOnal arts education A portion of City cultural grant funds should be earmarked to support programs In neighborhoods and those affecting underserved populations In Santa Monrca Update Latmo CO ARTS grants program portion of City cultural grant funds reflects thiS obJectIVe The Santa Monrca Arts CommiSSIon should work with organizations such as the Santa MOnlcalVemce Art Dealers ASSOCiation 18th Street Arts Complex and Santa MOnica Museum of Art to establish an annual CItywIde exhibition showcasmg the work of reSident artIsts Exhibit should be heaVily promoted Involve all local commercial gallenes and the Santa MOnica Museum of Art and might be hnked with a Santa Monica ArtIsts StudIo Tour Update No progress reponed Support services The City s Cultural Affairs DIVIsIon and Arts CommISSion should work with pnvate and government human and SOCial services agencies In Santa MOnica to develop programs to enable attendance and partiCipation by underserved populations lncludmg low mcome elderly multicultural at arts events including subSIdy 01 tIckets provISIon of child care and transportation funds UDdate Ticket subsidies for seniors funded through 1993 CO ARTS grants Latmo CO ARTS grants supported ticket dlstnbutlOn to low mcome populations mdlvldual selected CO ARTS grants support audience development and ticket dlstnbution to low mcome reSidents e g Cornerstone Theatre AMS Plannmg Research Page D 6 Cdy ofSanta MonICa Cultural Ans Master Plan Update May 1996 Festivals The City s Arts CommisSion and DIVISion should Issue a call for proposals for community based organizations to sponsor festivals with performmg arts focus or components aimed at generating International attention Uadate Santa Montca Arts Festival has been restructured to Include community based arts organizations and busmesses City S Cultural Affairs DIVISion IS workmg with Santa Monica Place on co sponsorship of mternatlOnal festIVals Theatre compames In the City should convene to consider undertakmg of new playwrights festival or other themed coordmated programming Update Under diSCUSSion In Performing Arts Committee The City of Santa Monica should support pnvate Initiatives for festivals and performing arts programming Update In progress through CO ARTS grants and through community mvolvement with Santa Momca Arts Festival The City of Santa MOnica s Showmoblle should be made available to local arts organizations on a regular basIs Vadate Showmoblle used In Santa Momca Arts Festlvat rental information distributed to public via Arts Commission committees Visiting Artists City of Santa MOnica Arts CommissIon should work In conjunction with Santa Monica based arts instItutions to develop vlsitmg artIst senes of lectures eXhibitions and artist in residence actiVities UDdate Several pnvate mJt1atlves workmg In thiS area Santa Momca Museum of Art sponsormg senes of Salons 18th Street Arts Complex has Australian artlst m res dence program and IS consldenng reciprocal artist programs with ASian and Latm Amencan nations Bergamot Station IS explormg a French consulate artist exchange relatIOnship AMS Plannmg Research Page 0 7 City of Santa MOnica Cultural Arts Master Plan Update May 1996 Jo GOAL ARTS EDUCATION To create and facilitate ans education programs that integrate schools ans organizationst Arts Commission and community volunteers Key Objectives Increase the Involvement of community based arts organizations and instItutions In arts educatIon programs Implement State of California Visual and Performmg Arts Framework 10 Santa MOnica public schools Improve the coordination between community volunteers and arts groups and the Santa MOnica Mahbu Unified School District Develop speCifIc programs with arts educatIon components Other Objectives Community Involvement The Santa Momca Arts Commission s Arts Education CommIttee should be expanded to Include community members education professionals students and community based arts organizatIons Update Arts Education Committee formed with expanded membership undergomg membership recrUItment and restructurmg In early 1996 with new Incommg Chairperson Newly expanded Arts EducatIon Committee should work to facilitate linkages between community institutIons College busmesses pnvate schools Museums Parent Teacher groups and pubhc school system Update No progress reported Committee being reconstItuted AMS Plannmg Research Page 0 8 City of Santa MOnica Cultural Arts Master Plan Update May 1996 0Ic City could help faclhtate funds for transportation for fIeld tnps to cultural sites events UDdate Cultural Affairs DIvIsion established Arts Education Transportation Grant program Arts Education Committee should sponsor an Arts Education Summit to present Issues and Identity partnership opportunities to assist the SMMUSD WIth enhancement of Its arts education CUrriculum and develop a plan to secure long term fundmg Update No progress reported Curriculum Newly expanded Arts CommIssion Arts Education Committee should determine scope of comprehensive arts educatIon program and compare With Statewide Visual Perlormlng Arts framework UDdate SMMUSD updated curnculum gUides m 1992 93 new statewide framework anticipated m 1996 SMMUSD should develop budget for Implementation of recommended comprehensive arts education program Update No progress reporte d Arts EducatIon Committee should spearhead advocacy campaIgn for funding and Implementation of comprehensive arts education CUrriculum Uodate No progress reported Coordination Santa MOnica Mallbu Unified School District should establish a part time coordmator posItion to oversee lIaIson activities With commumty based arts organizatIons offenng arts educatIon programs Update SMMUSD appomted Dlstnct Arts Consultant AMS Planning Research Page D 9 Crty of Santa MOnica Cultural Arts Master Plan Update May 1996 Get Acquarnted Resource Fair should be held annually to onent arts groups to arts educatIon opportunities In schools and to acquaInt District personnel with potential arts education programs including a published handbook of educational opportunities Update No progress reported Programming A portion of the City of Santa Monica s cultural grant program funds should be earmarked for arts programs and activities with educatIonal components Update Educational program components are gIVen high pflonty through CO ARTS grants program A portIon of the City of Santa MonIca s 2 million appropriation to SMMUSD should be earmarked to support arts education programs and activities Update No progress reported AMS Plannmg Research Page 0 10 City of Santa MOnica Cultural Arts Master Plan Update May 1996 l GOAL FACILITIES To evaluate and prioritize renovation of existing performing arts facilities and or create new facilities and establish multi disciplinary cultural centers at the Santa Monica Civic Center and Santa Monica Airport Key Objectives Develop comprehensive Inventory of eXisting non theatre spaces sUitable for performing arts presentatIons Evaluate needs for performing arts facIlities and assess sUitability of eXisting theatres for renovation Develop a pnontlzed Cultural FacIlities Plan Work with eXisting Task Forces and Commissions to pnontlze and enable cultural uses for CIVIC Center Stimulate public awareness of opportumtles for cultural development at AI rport Involve artists In City public works and other architectural projects Explore development opportunities for artists live work space Other Objectives Inventory The City S Resource Management and or Planmng Department In association with the vanous Neighborhood Associations should undertake a comprehensive mventory of bUlldmgs and spaces sUitable for performing arts presentations including Miles Playhouse Mayfair Theatre Barnum Hall including Information on ownership current state of bUildings estimates to refurbish or upgrade etc Inventory should Include all potential spaces such as churches schools community centers parks plazas etc and should utilize eXisting information UDdate CARS regional directory contams Ilstmgs of most sites Cultural AffaJrs DIVIsion workmg with Los Angeles MusIc Performmg Arts AMS Planmng Research Page D 11 Cdy of Santa MOnica Cultural Arts Master Plan Update May 1996 CommiSSion to develop countywide cultural map no other progress reported Needs Assessment The CIty of Santa Momca should utIlize cultural plan research information augmented If needed and host a charette workshop to assess and document performmg arts facilIty needs Update Needs established Commission s Performmg Arts Committee IS charged with this task Cultural Facilities Development Plan After Inventory and needs assessment described above have been completed City should formulate a Cultural Facilities Development Plan for convertmg eXisting bUildIngs and or new construction to meet assessed need Plan would Include estimates of capital and operating costs technIcal reqUirements recommended management scenarios projected schedules of use Issues related to zonmg and establishment of performmg arts theatre dIstrict ete Update No progress reported Santa Momea Arts CommissIon should convene a meetmg mvolvmg representatives of the City s Police Department and community arts groups aImed at Increasmg police patrols of venues dunng performances Police Department should be encouraged to appoint an arts commumty liaison to serve as pnmary contact for organizations needmg pollee presence at performances Update Meetmg held In 1993 CIty of Santa Momca Cultural AffaIrs DIVIsIon should host an onentatlon sessIon involving managers of local performing arts faCIlities and Interested arts orgamzatlons to dISCUSS How to Access and Use FacIlities Update No mterest expressed by arts orgamzatlons AMS Plannmg Research Page D 12 City of Santa MOnIca Cultural Arts Master Plan Update May 1996 r Civic Center The CIVIC Center Task Force should place a high priority for cultural uses In the redesigned CIVIC Center including design and equipping of the CIVIC Auditorium potential for new facIlity development large and small theatre facilities utilization of high quality architecture and the IncluSion of outdoor plazas sUitable for arts activities Artists should be utilized on desIgn teams from the outset of the project Update Arts CommiSSion represented on CIVIC Center Master Plan Task Force several cultural SItes proposed The City Manager s Office should faclhtate diSCUSSions between the Santa MOnica Arts Commission involving an Ad Hoc Committee of performing arts organizations and management of the Santa MOnica CIVIC AuditOrium to discuss Increasmg usage of the audltonum by community groups Topics for diSCUSSIon would Include establishmg a cooperative relationship with the union loan of Audltonum equipment for community usage long term potential for lowenng costs for commumty re ntals UDdate Meetmgs between CIVIC Center staff and performmg arts orgamzatlons held In 1993 diSCUSSIons between CIVIC Center staff and unon are contmumg Santa Monica Airport An Inventory and archItectural assessment of available spaces at the Santa MOnica Airport should be obtained or commissioned by the City through ItS Resource Management Department including appropnateness of bUlldmgs for artIsts studIO space performance space exhibition space etc UDdate New artJsts studJO space developed at AJrport plans for new studIO space at Bergamot Station AMS Plannmg Research Page 0 13 City of Santa MOnica Cultural Arts Master Plan Update May 1996 The CIty of Santa MOnica should seek a qualified organization to secure long term leases of available spaces and or undertake development of affordable artists studIo space In aIrport buildrngs for Santa MonIca performrng and visual artists UDdate Cultural Affa rs staff assisted m fac Matmg development of studiO space at Santa Momca Airport Bergamot Stat on opened future plans call for development of studIO space at Bergamot Neighborhood Facilities The Cultural Plan Steering Committee and participants support the city s efforts to develop a Latrno Cultural Center In Santa Monica to partIally meet the goal of plaCing cultural facilities In the city s neighborhoods Update Cultural Affairs DIVISion s Latmo CO ARTS grants program has supported Latmo cultural programs m the City Vlfglma Park has grown mto a Center for Latmo cultural actiVitIes Integration of Artists City s PublIC Art Program should Incorporate mto Its guidelines and cntena the Involvement of Santa MonIca based artists With archItects commencing WIth the deSIgn phase of buildings and developments Update Artist Involvement not all Santa Momca based In progress With multiple capita Improvement projects e g B G PIca Boulevard Streetscape Douglas Park PoJce Fire and Emergency Operations Center A dedicated pOSition for an artist should be established on the CIty s Architectural ReView Board Update No progress reported AMS Planning Research Page D 14 Glty of Santa Momca Cultural Arts Master Plan Update May 1996 Visual Arts Facilities Recommended space mventory should Identify the need and opportunity for a non profit exhibition space dedicated to exhlbltmg works by local artists to be pursued as a pubhcJpnvate partnership involving rndlvldual collectors Uodate Several non profit exhibitIOn spaces have opened durmg the past four years mcludmg the Commumty Focus Gallery at Santa MOnica Place and The Artists Gallery The avaIlability of recently closed commercIal gallenes should be momtored for their potential to serve as sites for non profIt exhibition space Uodate No progress reported BUlldrngs along the Third Street Promenade should be explored for their potential to house temporary and permanent exhibits of work by Santa Monica artists Uodate No progress reported Santa MOnica Arts CommiSSion should convene meetmg of City plannmg and zonmg staff and representatives of arts community to investIgate and IdentIfy specific obstacles to development of live work and studio space City ordmances should be modified accordmgly as was done to allow commercial galleries In light industrial areas and bureaucratic barners removed Update Not IdentifIed as problem arealJssue Plannmg Zonmg staff have demonstrated wlllmgness to accommodate arts orgamzatlon artists needs AMS Plannmg Research Page D 15 City of Santa Momca Cultural Ans Master Plan Update May 1996 GOAL FUNDING SUPPORT SERVICES To secure public and private resources and funding for distribution to the arts community and create an on going mechanism to facilitate communication between artists arts and community organizations Key Objectives Research and develop strategies to Increase pnvate contributions for arts Increase local government arts and cultural funding Develop and Implement equitable cnterla for CIty arts fundmg to community based arts organizations Develop programs of artists support services Work with eXlstmg communIty and arts organizations to facilitate on gomg commUnicatIon Produce matenals to better promote cooperation and collaboration among artists arts and community organizations Other Objectives Funding A coordinated fundralsmg effort should be established to target local resident performers celebntles entertainment Industry professionals and related busmesses as well as national foundations and corporations to raise funds In support of Santa MOnica based non profit cultural organizations Update Olfect mall tundralsmg efforts not successtul tundralsing by Foundation on hold Santa Monica s arts organizatIons under the auspices of a deSIgnated community organization should determine their role In coordmated fundralsmg actiVitIes Update Under diSCUSSIon by Santa MOnica Arts FoundatiOn AMS Planmng Research Page D 16 City of Santa MOnica Cultural Arts Master Plan Update May 1996 A reconstituted Santa Monica Arts Foundation should be considered to spearhead a Citywide private fundralsmg effort Update Santa MOnica Arts Foundation explonng means of Jomt fundr81smg With local arts cultural orgamzatlOns also in diSCUSSion through MarketmgPromotlon AdVISOry Committee The City should commiSSIon a report documentmg the economic Impact of arts and cultural actiVities and related arts industries on Santa Momca s economy and prOVide results to community based arts organizations to assist With fundralslng efforts Research should Include mformatlon regarding VIsitors and tOUrists to quantify the Impact of culture on the City s vIsitor serving Industry UDdate Grant receIved from Callforma Arts Council consultant retamed report to be completed May 1996 FollOWing the findings of the economic Impact study diSCUSSions should be held With City staff and elected offiCials aimed at Identifying and dedicating a tax surcharge e g cable franchise utilities transient occupancy etc to the development and promotion of cultural actiVities and increasing general fund appropnatlons for arts and cultural programs and organizations Update Economic Impact Study to be completed May 1996 Santa Monica Arts Commission and Cultural Affairs DIVISion should host regular feedback sessIons to SOliCit speCifiC Input on City grant program gUidelines and procedures UDdate Done annually through CO ARTS grants program Based on Input City s CO ARTS funding gUidelines should be modified accordingly EnVISioned changes might Include dedicated funds for major Institutions stabilization emerging groups facility access projects With educational components projects for underserved audiences and speCifiC neighborhoods projects employing IndiVidual artists and speCifiC project or programmmg areas determined on an annual baSIS ConSideration should also be given to modifying granting poliCies to restnct City funding to Santa MOnica based organizations Update Some grant funds have targeted educational components ticket distribution transportation DISCUSSion of Insfttutlonal Operatmg Support on gomg m Cultural AffairS CommIssion AMS Plannmg Research Page D 17 City of Santa Monica Cultural Arts Master Plan Update May 1996 T suppon Services The City should contract with a commumty based orgamzatlon to establish monthly networking forums for Santa Monica s arts community conslstmg of workshops semmars and Informal get togethers and to produce an arts mformatlon newsletter Update Techmcal ASSistance workshop conferences held m 1994 and 1995 City S Cultural Affairs DIvIsion co sponsors twice monthly workshops with California Lawyers for the Arts discounts provided to Santa Momca based artlstsorgamzatlons Creation of Cultural Affairs DIVIsion newsletter m progress The City m conjunction with community based cultural groups should convene an Arts Busmess SummIt to explore mutually benefIcIal projects new potential fundmg sources and lay the groundwork for development of a Chamber of Culture Update Cultural AffairS DIVIsion staffworkmg closely with Santa Momca Chamber of Commerce Cultural Affairs Commission s Marketmg and Promotion AdVISOry Committee dlscussmg formation of Arts and Busmess Council City of Santa Monica s Cultural Affairs DiVIsion should Issue a request for proposals to commumty based organizations to proVide support services for indivIdual artIsts mcludmg planmng and provldmg technIcal assistance services legal promotional Job placement proViding live work space assistance and other potential services Ie low cost art supplies informatIon on available grants etc Contracted organizatIon could proVide Similar services for non vIsual artists such as performing literary entertainment Industry etc I and should coordinate with slide registry service of Santa MOnica library DIvISion should look to models mcludlng ArtHouse ProArts and others Update Cultural AffairS DIVISion 15 co sponsoring techmcal assistance workshops WIth Callforma Lawyers for the Arts Ad Hoc Committee of Arts Commission should be established to explore establishment of Chamber of Culture Involvmg artIsts and arts mdustnes m the CIty Committee should Include representation from arts community archItects deSigners graphiCS firms film and recording mdustry advertiSing agencies and related bUSinesses UptJate No progress reported Cultural Affalfs DIVISion strengthenmg ties With Santa Momca Chamber of Commerce AMS Plannmg Research Page D 1B City of Santa MOnica Cultural Arts Master Plan Update May 1996 l A pnnclpal goal of the Chamber of Culture should be the establishment of linkages between artists architects and other design professIonals In Santa MOnica UDdate Concept on hold Marketmg Promotlon AdvIsory Committee IS strengthenmg relationship with Santa Monica Chamber of Commerce AMS Plannmg Research Page D 19 City of Santa Momca Cultural Arts Master Plan Update May 1996 III r I GOAL ORGANIZATIONAL STRUCTURE To restructure City of Santa Monica organization and management of I cultural funding and other programs Key Objectives Restructure the Santa MOnica Arts Commission to ensure balanced representation from arts disciplines Reconceive role of Santa Monica Arts Foundation In relation to Arts Commission and the arts community Revise the City s Pubhc Art Program to ensure consistency In policies and procedures Other Objectives Santa Monica ANs Commission It is recommended that the Santa Monica Arts Commission be reconstituted with up to 15 members Includmg representation from vanous arts disciplines including performing Visual literary education etc UDdate Complete CommisSion sIze now fixed at 13 members CommisSioner terms should be Irmlted to three years with only two consecutive appointments UDdate No progress reported A policy statement should be formulated to establish the Arts CommisSion as an adVISOry body to City Council and faclhtator of efforts by commumty based cultural organrzatlons Includmg support of multi cultural arts programmmg To thiS end It should be a stated polley of the Arts CommisSIon that all programs and services should be contracted to non profrt commumty based arts and cultural organizations where and when feaSIble ljpdate No progress reported AMS Planmng Research Page 0 20 City of Santa MOnIca Cultural Arts Master Plan Update May 1996 I It IS recommended that eXisting Arts Commission committees for Performmg Llterary Arts Visual Arts and Development should be dissolved to recognize the Commission s shIft away from servmg as a programming and fundralsmg organization Update Complete With the exception of Performmg Arts Committee not dissolved five new Committees formed The following new Arts Commission committees are recommended to be established Pubhc Art to provide oversight for the City s Public Art Program Marketing Promotion AdVISOry and Grants to provide oversight of the City s cultural grants programs The Arts Education Committee should remain an eXisting committee of the Commission UDdate Complete additional Performmg Arts Committee Involved In oversight of Santa Momca Arts FestIVal All Arts Commission committees should be expanded to Include membership from throughout the commumty With an emphaSIS on multi cultural representation on committees Update Complete Committee membership IS typically two commiSSioners and up to 10 commumty members Santa Monica Arts Foundation The Santa MOnica Arts Foundation should be reconstituted to ItS onglnal form as an entity mdependent of the Arts Commission dedIcated to ralsmg private funds In support of cultural activities by commumty based organizations In the City The Foundation IS envIsioned as bemg modeled after a local Community Foundation In support of arts and culture Update No progress reported The Santa MOnica Arts FoundatIon should not compete directly for fundralsmg With community based arts and cultural organizations but should support and augment fundralslng actiVities by community based arts and cultural organizations It IS foreseen that funds raised by the Foundation would be utilized to augment City cultural grant program moneys ClAP and for Implementation of Cultural Arts Master Plan goals ConsIderation should be given to earmarking Foundation dollars for speCific grant program categories to ensure appropnate recognition e g Arts Education Grants a project of the Santa MOnica Arts Foundation AMS Plannmg Research Page 0 21 City of Santa MOnica Cultural Arts Master Plan Update May 1996 I Uodate Cultural Aff8lrs DIVISion IS not currently seekmg fundmg for programs other than Santa Momca Arts Festival The City of Santa MOnica s Cultural Affairs DIvIsion should provide administratIve support for the dlstnbutlon of FoundatIon funds through Its CO ARTS grant program Update Meetmg held In May 1995 for diScussion of pOSSible Arts Foundation tundralsmg approaches DIscussion should be held wlthm the arts commumty regardmg the fund development aspects staffmg board composition actiVities administration of a reconstituted Santa Monica Arts Foundation Update No progress reported Santa Monica Ans Division ConSideration should be given to renaming the Arts DIvIsIon as the DIVISion of Cultural Affairs to acknowledge Its actiVIties outSide the area of fme arts and to promote better cooperation among arts culture heritage and related organizations Update Completed Public Art Issues Junes Involved In selecting artIsts for public art commiSSions should be reformulated to mclude representatives of the Santa MOnica community at large and speCific neighborhood where works are to be placed In additIon to art experts Update No progress reported A umform policy wIth respect to soliCItation and conSideration of public mput on public art commiSSions should be adopted and adhered to by the Arts Commission Update PublIC Art CommIttee has developed program tor temporary placement of artworks In Parks adopted by Commission Review procedures tor permanent works on hold AMS Plannmg Research Page 0 22 Glty of Santa Momca Cultural Arts Master Plan Update May 1996 t The Santa MOnica Arts CommisSion should undertake periodic public heanngs to revIew public art program policIes and procedures Update No progress reported Arts Commission should establish a Public Art Committee to replace Visual Arts CommIttee recommended to be dissolved to oversee City S Public Art program Update Complete The City should enact the proposed ordinance requiring that a percentage of construction costs of all pnvate developments In the City be dedicated for public art Update Staff workmg with City Attorney and Planmng Department staff on Fee for Art ordmance The City should undertake development of a Master Plan for placement of Public Art in the city s Parks Update Public Art Committee has developed program for temporary placement of artworks In Parks adopted by CommisSion ReView procedures for permanent works on hold Other City Organizationa lssues City of Santa MOnica should establish an Interdepartmental Cultural Affairs WorkIng Group sImIlar to Interdepartmental Youth Working Group to provide forum for communication and collaboration among vanous City departments Involved with cultural programmmg or services Update Interdepartmental Arts Workmg Group formed as part of Santa Momca Arts FestIVal and utilized In plannmg of other cultural affairs events AMS Plannmg Research Page 0 23 City of Santa MOnica Cultural Arts Master Plan Update May 1996 1 AMENDED AND RESTATED BYLAWS OF THE SANTA MONICA ARTS FOUNDATION, INC. ARTICLE I NAME The name of this corporation shall be The Santa Monica Arts Foundation, Inc. ARTICLE II OBJECTIVE AND PURPOSES This corporation has been formed under the California Nonprofit Public Benefit Corporation law for the purposes described in its Articles of Incorporation, specifically to promote the arts by raising funds from the general public which will be used to finance such art programs as the Santa Monica Arts Commission, established by the City of Santa Monica, a municipal corporation, may sponsor from time to time, including, but not limited to, public art festivals, outreach programs and art exhibits. This corporation shall not, except in an insubstantial degree, engage in any activities or exercise any powers that are not in furtherance of the purposes described in the Articles of Incorporation. ARTICLE III OFFICES Section 1. PRINCIPAL OFFICE. This corporation’s principal office shall be fixed and located at such place in the City of Santa Monica, California as the Board of Directors (herein called the “Board”) shall determine. The Board is granted full power and authority to change said principal office from one location to another. Section 2. OTHER OFFICES. Branch or subordinate offices may be established at any time by the Board at any place or places within the City of Santa Monica. ARTICLE IV NONPARTISAN ACTIVITIES. This corporation shall be nonpartisan. No substantial part of the activities of this corporation shall consist of the publication or dissemination of materials with the purpose of attempting to influence legislation, and this corporation shall not participate or intervene in any political campaign on behalf of or in opposition to any candidate for public office or for or against any cause or measure being submitted to the people for a vote. 2 ARTICLE V DIRECTORS Section 1. POWERS. (a) General Corporate Powers. The business and affairs of this corporation shall be managed, and all corporate powers shall be exercised, by or under the direction of the Board. (b) Specific Powers. Without prejudice to these general powers, and subject to the same limitations, the Board shall have the power to: (i) Select and remove all officers, agents, and employees of this corporation; prescribe any powers and duties for them that are consistent with law, with the Articles of Incorporation, and with these Bylaws; and fix their compensation. (ii) Change the principal executive office or the principal business office in the City of Santa Monica from one location to another; cause this corporation to be qualified to do business in any other state, territory, dependency, or country and conduct business within or outside the State of California; and designate any place within or outside the State of California for the holding of any meeting or meetings including regular meetings. (iii) Adopt, make, and use a corporate seal and alter the form of the seal and certificate. Section 2. NUMBER AND QUALIFICATION OF DIRECTORS. The number of Directors on the Board shall be not less than nine (9) and not more than fifteen (15). All Directors shall live or work in the City of Santa Monica; provided, however, that this requirement shall not apply to any Director who was a director of this corporation on April 10, 1990. All Directors must be residents of the State of California. Section 3. ELECTION AND TERM OF OFFICE OF DIRECTORS. (a) Election. Except as otherwise provided in this Section 3 of Article V, all Directors shall be nominated by the Nominations Committee and elected by the Board at each annual meeting. Notwithstanding the foregoing, three (3) out of (9) Directors, or no less than thirty-three percent (33%) of the total Board in the event of an increase in the number of Directors, shall be current members of the Santa Monica Arts Commission, as selected by the Commission. (b) Term. All Directors shall be elected for terms of (3) years, provided that at all times three (3) out of nine (9) Directors, or no less than thirty-three percent (33%) of the total Board in the event of an increase in the number of Directors, are current members of the Santa Monica Arts Commission. (c) Chair and Vice Chair of the Board. The Directors shall by majority vote select a Chair and a Vice Chair of the Board following the appointment or election of all 3 Directors at each annual meeting. The Chair of the Board, or the Vice Chair in the absence of the Chair, shall preside at meetings of the Board and exercise and perform such other powers and duties as may be from time to time assigned by the Board or prescribed by these Bylaws. Section 4. VACANCIES. (a) Events Causing Vacancy. A vacancy or vacancies on the Board shall be deemed to exist on the occurrence of the following: (i) the death, resignation, or removal of any Director, (ii) the declaration by resolution of the Board of a vacancy of the office of a Director who has been declared of unsound mind by an order of court or convicted of a felony or has been found by final order or judgment of any court to have breached a duty under Sections 5230 and following of the California Nonprofit Corporation law, or (iii) the increase of the authorized number of Directors. (b) Resignations. Except as provided in this paragraph, any Director may resign, which resignation shall be effective on giving written notice to the Chair of the Board, the Executive Director, the Secretary, or the Board, unless the notice specifies a later time for the resignation to become effective. (c) Removal. (i) Any Director may be removed, with or without cause, by the vote of the majority of the members of the entire Board at a special meeting called for that purpose, or at a regular meeting, provided notice of that meeting and of the removal questions are given as provided in Section 9 of this Article V. Any vacancy caused by the removal of a Director shall be filled as provided in paragraph (e), below. (ii) Any Director who does not attend three (3) successive Board meetings will automatically be removed from the Board without Board action unless: (A) the Director requests a leave of absence for a limited period of time, and the leave is approved by the Directors at a regular or special meeting; (B) the Director suffers from an illness or disability which prevents him or her from attending meetings and the Board by resolution waives the automatic removal procedure of this subsection (ii); or the Board by resolution of the majority of the Board members agrees to reinstate the Director who has missed three (3) successive meetings. If leave is granted as provided in (A), above, the number of Board members will be reduced by one (1) in determining whether a quorum or not is present. (d) No Vacancy on Reduction of Number of Directors. No reduction of the authorized number of Directors shall have the effect of removing any Director before that Director’s term of office expires. (e) Filling of Vacancies. Any vacancy caused by the death, resignation, or removal of a Director shall be filled in accordance with the provisions of Section 3 of this Article V. 4 Section 5. PLACE OF MEETING. Meetings of the Board shall be held at any place within the City of Santa Monica which is open to the public and which has been designated from time to time by the Board. In the absence of such designation, regular meetings shall be held at the principal office of this corporation; in which case the principal office of this corporation shall be open to the public for the meeting of the Board. Section 6. ANNUAL MEETINGS. The Board shall hold an annual meeting for the purpose of organization, electing the Board, electing officers, designating Committees, and the transaction of other regular business. Notice of annual meetings shall be in accordance with Section 9 of this Article V. Section 7. REGULAR MEETINGS. Regular meetings of the Board shall be held on such dates and at such times as may be fixed by the Board. Notice of regular meetings shall be in accordance with Section 9 of this Article V. Section 8. SPECIAL MEETINGS. Special meetings of the board directors for any purpose may be called at any time by the Chair of the Board, the Executive Director, or any two (2) Directors. Notice of Special meetings shall be in accordance with Section 9 of this Article V. Section 9. NOTICE OF MEETINGS. (a) Notice of Annual and Regular Meetings. Notice of each Annual or Regular Meeting shall be in writing and given at least three (3) but no more than ten (10) days prior to the meeting date. The notice shall be given either personally, by electronic transmission by the corporation as provided in Section 3 of Article XI of these Bylaws, or by first-class, registered, or certified mail, or by other means of written communication, charges prepaid. Any such notice shall be addressed or delivered to each Director at such Director’s address as it is shown upon the records of the corporation or as may have been given to the corporation by the Director for purposes of notice, or, if such address is not shown on such records or is not readily ascertainable, at the place in which the meetings of the Directors are regularly held. Such notice shall also be given to the Santa Monica Arts Commission. The notice shall specify the business intended to be conducted at the meeting, but any business transacted at such meeting shall be validly conducted, so long as not otherwise inconsistent with law, the Articles of Incorporation or these Bylaws. (b) Notice of Special Meetings. Notice of each Special Meeting shall be in writing and given at least twenty-four (24) hours but no more than seven days prior to the meeting date. The notice shall be given either personally, by electronic transmission by the corporation, as provided in Section 3 of Article XI of these Bylaws, or by first-class, registered, or certified mail, or by other means of written communication, charges prepaid. Any such notice shall be addressed or delivered to each Director at such Director’s address as it shown upon the records of the corporation or as may have been given to the corporation by the Director for purposes of notice, or, if such address is not shown on such records or is not readily ascertainable, at the place in which the meetings of the Directors are regularly held. Such notice shall also be given to the Santa Monica Arts Commission. The notice shall specify the purpose of 5 the meeting, but any business transacted at such meeting shall be considered validly conducted, so long as not otherwise inconsistent with law, the Articles or these Bylaws. (c) Compliance with Open Meeting Laws. Notwithstanding any of the foregoing, notice of meetings, including adjournment, shall also be given in accordance with the provisions of the Ralph M. Brown Act, California Government Code section 54950 et seq. (the “Brown Act”). In the event of a conflict between the provisions of the Brown Act and any provision of these Bylaws, the Brown Act shall prevail. The noticing provisions set forth in this Section 9 of this Article V shall further be subject to any amendments of the Brown Act. Section 10. QUORUM. A majority of the number of Directors in office shall constitute a quorum for the transaction of business, except to adjourn as provided in Section 13 of this Article V. Every act or decision done by a majority of the Directors present at a meeting duly held at which a quorum is present shall be regarded as the act of the Board, subject to the provisions of the California Nonprofit Corporation Law, except those provisions relating to (i) approval of contracts or transactions in which a Director has a direct or indirect material financial interest, (ii) appointment of Committees, and (iii) indemnification of Directors. Section 11. PARTICIPATION IN MEETINGS BY CONFERENCE TELEPHONE. Subject to the requirements of the Brown Act, Directors may participate in a meeting through use of conference telephone or similar communications equipment, so long as all persons participating in or present at such meeting can hear one another, and so long as not less than a quorum of the Board is present in person at the meeting. In order to vote at such a meeting, any Director participating through the use of conference telephone or similar communications equipment must have so participated for the entire portion of such meeting preceding such vote. Section 12. WAIVER OF NOTICE. Notice of a meeting need not be given to any Director who signs a waiver of notice or a written consent to holding the meeting or an approval of the minutes thereof, whether before or after the meeting, or who attend the meeting without protesting, prior thereto or at its commencement, the lack of notice to such Director. All such waivers, consents, and approvals shall be filed with the corporate records or made a part of the minutes of the meetings. Section 13. ADJOURNMENT. A majority of the Directors present, whether or not a quorum is present, may adjourn any meeting to a time and place specified by the order of adjournment. If no time is stated, the meeting shall be continued to the hour for Regular Meetings. Notice of the time and place of holding an adjourned meeting need not be given if the time and place is fixed at the meeting adjourned, except as provided in the next two sentences. If the meeting is adjourned for more than five (5) days, or if a new item of business is introduced, notice of any adjournment to another time or place shall be given. A written notice of adjournment setting forth the time and place of the adjourned meeting shall be conspicuously posted on or near the door of the place where the regular, adjourned regular, special or adjourned special meeting was held within 24 hours after the time of adjournment, and shall remain posted until at least the time specified therein for the commencement of the adjourned meeting. 6 Section 14. PUBLIC MEETINGS. All meetings of the Board and standing Committees shall be open and public, and any person shall be permitted to attend any meeting of the Board, except as otherwise provided in this section. Members of the public shall be entitled to participate in accordance with such rules as may be adopted by the Board from time to time. Nothing contained in this section or these Bylaws shall be construed to prevent the Board from holding closed sessions to the extent permitted by applicable law (a) for the purpose of discussing matters related to litigation, including pending, threatened or anticipated litigation; (b) to consider the appointment, employment, evaluation of performance, or dismissal of an employee or to hear complaints or charges brought against an employee by another person or employee unless such employee requests a public hearing or (c) for such other purposes as may be permitted by the Brown Act; provided, however, that the final vote of the Board on any action to be taken by the corporation with respect to the appointment, employment or dismissal of an employee shall be taken at a meeting of the Board while such meeting is open to the public. Section 15. FEES AND COMPENSATION. Directors and members of Committees shall receive no compensation for their services as such Directors or Committee members, but may receive such reimbursement for expenses, as may be fixed or determined by the Board. Section 16. RESTRICTION ON INTERESTED DIRECTORS. Not more than forty- nine percent (49%) of Directors at any time may be interested persons. An interested person is (a) any person compensated by the corporation for services rendered to it within the previous twelve (12) months, whether as a full-time, part-time employee, independent contractor, or otherwise; (b) any shareholder, employee or officer of any corporation, or partner or employee of any partnership, which has rendered compensated services to the corporation within the previous twelve (12) months; and (c) any brother, sister, ancestor, descendent, spouse, brother-in-law, sister-in-law, mother-in-law, or father-in-law of any person described in (a) or (b) of these Bylaws. Any violation of the provisions of this Section shall not, however, affect the validity or enforceability of any transaction entered into by this corporation. ARTICLE VI COMMITTEES Section 1. COMMITTEES OF DIRECTORS. The Board may, by resolution adopted by a majority of the Directors then in office, designate one or more Committees, each consisting of two or more Directors, to serve at the pleasure of the Board. Any Committee, to the extent provided in the resolution of the board, shall have all the authority of the Board, except that no committee, regardless of Board resolution, may: (a) take any final action on matters which, under the Nonprofit Corporation Law of California, also requires members approval; (b) fill vacancies on the Board or in any Committee; (c) fix compensation of the Directors for serving on the Board or on any Committee; 7 (d) amend or repeal these Bylaws or adopt new bylaws; (e) amend or repeal any resolution of the Board which by its express terms is not so amendable or repealable; (f) appoint any Committees of the Board or the members of such Committees; (g) expend corporate funds to support a nominee for Director after there are more people nominated for Director than can be elected; and (h) approve any transaction to which this corporation is a party and in which one or more Directors have a material financial interest. Section 2. EXECUTIVE COMMITTEE. Pursuant to Section 1 of this Article VI, the Board shall appoint two or more Directors and the Chair of the Board to serve as the Executive Committee of the Board. One member of the Executive Committee shall be a member of the Santa Monica Arts Commission. The Chair of the Board shall serve as the chair of the Executive Committee. The Executive Committee, unless limited by a resolution of the Board, shall have and may exercise all the authority of the Board in the management of the business and affairs of this corporation between meetings of the Board; provided, however, that the Executive Committee shall not have the authority of the Board in reference to those matters enumerated in Section 1 of this Article VI. Section 3. NOMINATING COMMITTEE. Pursuant to Section 3 of this Article VI, the Board shall appoint three (3) Directors to serve as the Nominating Committee. The Nominating Committee shall be responsible for nominating Directors to be elected at annual meetings. The Nominating Committee shall serve in an advisory capacity with respect to such matters set forth in these Bylaws or by resolution of the Board, but may not exercise the authority of the Board. Section 4. ADVISORY COMMITTEES. The Board may establish one or more Advisory Committees to the Board. The members of any Advisory Committee may consist of Directors or nondirectors. Advisory Committees may not exercise the authority of the Board to make decisions on behalf of this corporation, but shall be limited to making recommendations to the Board or the Board’s authorized representatives and to implementing Board decisions and policies. Advisory Committees shall be subject to the supervision and control of the Board. Section 6. MEETINGS AND ACTION OF COMMITTEES. Meetings and action of the Executive Committee and Nominating Committee (individually, a Standing Committee, and, collectively, “Standing Committees”) shall be governed by, and held and taken in accordance with, the provisions of these Bylaws concerning meetings of Directors, with such changes in context of these Bylaws as are necessary to substitute the Standing Committee and its members for the Board and its members, except that the time for Regular meetings of Standing Committees may be determined either by resolution of the Board or by resolution of the Standing Committee. Special meetings of Standing Committees may also be called by resolution of the Board. Notice of Special Meetings of a Standing Committee shall also be given to any and all 8 alternate members of the Standing Committee, who shall have the right to attend all meetings of the Committee. Minutes shall be kept of each meeting of any Standing Committee and shall be filed with the corporate records. The Board may adopt rules for the government of any Committee not inconsistent with the provisions of these Bylaws. Notwithstanding any of the foregoing, all meetings of Standing Committees shall be open and public and governed by the provisions of the Brown Act. ARTICLE VII OFFICERS Section l. OFFICERS. This corporation shall have the following Officers: Chair of the Board, Executive Director, Secretary and Treasurer, and such other Officers as the Board may designate by resolution and appoint pursuant to Section 3 of this Article VII. One person may hold two or more offices, except no person serving as Secretary, Treasurer or Chief Financial Officer may serve concurrently as Executive Director or Chair of the Board. Section 2. ELECTION OF OFFICERS. Except as provided in Section 3 and paragraph (a) of Section 7 of this Article VII, the Officers of this corporation shall be chosen by the Board, and each shall serve at the pleasure of the Board, subject to the rights, if any, of an officer under any contract of employment. Section 3. SUBORDINATE OFFICERS. The Board may appoint, and may authorize the Chair of the Board, the Executive Director, or another Officer to appoint, any other Officers that the business of the corporation may require, each of whom shall have the title, hold office for the period, have the authority, and perform the duties specified in these Bylaws or determined from time to time by the Board. Section 4. REMOVAL OF OFFICERS. Subject to the rights, if any, of an Officer under any contract of employment, any officer may be removed, with or with cause, by the Board, at any regular or special meeting of the Board, or, except in case of an Officer chosen by the Board, by an officer on whom such power of removal may be conferred by the Board. Section 5. RESIGNATION OF OFFICERS. Any Officer may resign at any time by giving written notice to the corporation. Any resignation shall take effect at the date of the receipt of that notice or at any later time specified in that notice; and, unless otherwise specified in that notice, the acceptance of the resignation shall not be necessary to make it effective. Any resignation is without prejudice to the rights, if any, of this corporation under any contract to which the Officer is a party. Section 6. VACANCIES IN OFFICES. A vacancy in any office because of death, resignation, removal, disqualification, or any other cause shall be filled only in the manner prescribed in these Bylaws for regular appointments to that office. 9 Section 7. RESPONSIBILITIES OF OFFICERS. (a) Executive Director. The Executive Director shall be the Cultural Affairs Manager of the City of Santa Monica. He or she shall be the chief executive officer of this corporation and have such other powers and duties as may be prescribed by the Board or these Bylaws. The Executive Director shall be responsible to the Board, shall see that the Board is advised on all significant matters of this corporation’s business, and shall see that all orders and resolutions of the Board are carried into effect. The Executive Director shall be empowered to act, speak for, or otherwise represent this corporation between meetings of the Board within the boundaries of policies and purposes established by the Board and as set forth in the Articles of Incorporation and these Bylaws. The Executive Director shall be responsible for keeping the Board informed at all times of staff performance as related to program objectives, and for implementing any personnel policies adopted by the Board. (b) Chair of the Board. In addition to those responsibilities set forth in paragraph (c) of Section 3 of Article III and Section 2 of Article VI, the Chair of the Board shall serve as spokesperson for the Board, develop Board meeting agendas with the Executive Director, and, except as provided in Section 2 of Article VI, appoint Committee chairs. (c) Secretary. The secretary shall attend to the following: (i) Book of Minutes. The secretary shall keep or cause to be kept, at the principal office, or such other place as the Board may direct, a book of minutes of all meetings and actions of Directors and Standing Committees, with the time and place of holding, whether, annual regular or special, and, if special, how authorized, the notice given, the names of those present at such meetings, and the proceedings of such meetings. (ii) Notices, Seal and other Duties. The Secretary shall give, or cause to be given, notice of all meetings of the Board required by the Bylaws to be given. The Secretary shall keep the seal of the corporation in safe custody. The secretary shall have such other powers and perform such other duties as may be prescribed by the Board or these Bylaws. (d) Treasurer. The Treasurer shall attend to the following: (i) Books of Account. The Treasurer shall keep and maintain, or cause to be kept and maintained, adequate and correct books and records of accounts of the properties and business transactions of the corporation, including accounts of its assets, liabilities, receipts, disbursements, gains, losses, capital, retained earnings, and other matters customarily included in financial statements. The books of account shall be open to inspection by any Director at all reasonable times. (ii) Deposit and disbursement of money and valuables. The Treasurer shall deposit all money and other valuables in the name and to the credit of the corporation with such depositories as may be designated by the Board; shall disburse the funds of the corporation as may be ordered by the Board; shall render to the Executive Director and Directors, whenever they request it, an account of all of his transactions as Treasurer and of the financial condition of 10 the corporation; and shall have other powers and perform such other duties as may be prescribed by the Board or these Bylaws. (iii) Bond. If required by the Board, the Treasurer shall give this corporation a bond in the amount and with the surety specified by the Board for the faithful performance of the duties of his or her office and for restoration to the corporation of all its books, papers, vouchers, money, and other property of every kind in his or her possession or under his or her control on his or her death, resignation, retirement, or removal from office. ARTICLE VIII TRANSACTIONS IN WHICH DIRECTORS HAVE MATERIAL FINANCIAL INTEREST Section 1. PROHIBITION AGAINST SELF-DEALING TRANSACTIONS. The corporation shall not enter into any transaction in which one or more of its directors has a material financial interest, unless the transaction meets the requirements of paragraph (a), (b) or (c) of Section 2 of this Article VIII. For purposes of this Article VIII, a “self-dealing transaction” means a transaction to which the corporation is a party and in which one or more of its directors has a material financial interest. For purposes of this Article VIII, such a director is referred to as an “interested director.” This section shall not be construed to prohibit (a) a transaction which is part of a public or charitable program of the corporation if it: (i) is approved or authorized by the corporation in good faith and without unjustified favoritism; and (ii) results in a benefit to one or more directors or their families because they are in the class of persons intended to be benefited by the public or charitable program; or (b) a transaction, of which the interested Director or Directors have no actual knowledge, and which does not exceed the lesser of 1 percent of the gross receipts of the corporation for the preceding fiscal year or one hundred thousand dollars ($100,000). Section 2. PERMITTED SELF-DEALING TRANSACTIONS. The corporation shall be authorized to engage in a self-dealing transaction if: (a) The California Attorney General or the court in an action in which the California Attorney General is an indispensable party, has approved the transaction before or after it was consummated; or (b) The following facts are established: (i) The corporation entered into the transaction for its own benefit; (ii) The transaction was fair and reasonable as to the corporation at the time the corporation entered into the transaction; (iii) Prior to consummating the transaction or any part thereof, the Board authorized or approved the transaction in good faith by a vote of a majority of the Directors then in office without counting the vote of the interested Director or Directors, and with knowledge of the material facts concerning the transaction and the Director’s interest in the 11 transaction. Except as provided in paragraph (c) of this Section 2, action by a Committee of the Board shall not satisfy this paragraph; and (iv) (A) Prior to authorizing or approving the transaction, the Board considered and in good faith determined after reasonable investigation under the circumstances that the corporation could not have obtained a more advantageous arrangement with reasonable effort under the circumstances; or (B) The corporation in fact could not obtained a more advantageous arrangement reasonable effort under the circumstances; or (c) The following facts are established: (i) A Committee or person authorized by the Board approved the transaction in a manner consistent with the standards set forth in paragraph (b) of this Section 2; (ii) It was not reasonably practicable to obtain approval of the Board prior to entering into the transaction; and (iii) The Board, after determining in good faith that the conditions of subparagraphs (i) and (ii) of this paragraph were satisfied, ratified the transaction at its next meeting by a vote of the majority of the Directors then in office without counting the vote of the interested Director or Directors. Section 3. PROHIBITED LOANS AND GUARANTEES. This corporation shall not make any loan of money or property to or guarantee the obligation of any Director or Officer, unless approved by the Attorney General of the State of California; provided, however, that this corporation may advance money to a Director or Officer for expenses reasonably anticipated to be incurred in the performance of the duties of such Director or Officer, provided that in the absence of such advance such Director or Officer would be entitled to be reimbursed for such expenses by the corporation. ARTICLE IX REPORTS, RECORDS AND RIGHTS OF INSPECTION Section 1. MAINTENANCE OF ARTICLES AND BYLAWS. This corporation shall keep at its principal executive office the original or a copy of its Articles of Incorporation and these Bylaws as amended to date. Section 2. MAINTENANCE OF OTHER CORPORATE RECORDS. The account books, records, and minutes of the proceedings of the Board and any Standing Committees shall be kept at such place or places designated by the Board, or, in the absence of such designation, at the principal executive office of this corporation. The minutes and records shall be kept in either written or typed form or in any other form capable of being converted into written, typed, or printed form. 12 Section 3. INSPECTION BY DIRECTORS. Every Director shall have the absolute right at any reasonable time to inspect all books, records, and documents of every kind, and the physical properties of this corporation and each of its subsidiary corporations. This inspection by a Director may be made in person or by an agent or attorney, and the right of inspection includes the right to copy and make extracts of documents. Section 4. ANNUAL REPORT. Within ninety (90) days after the close of the corporation’s fiscal year, the Executive Director shall furnish or cause to be furnished a written report to all Directors containing, in appropriate detail, all the following information: (a) The assets and liabilities, including the trust funds, of the corporation as of the end of the fiscal year; (b) The principal changes in assets and liabilities, including trust funds, during the fiscal year; (c) The revenue or receipts of the corporation, both unrestricted and restricted to particular purposes, for the fiscal year; (d) The expenses or disbursements of the corporation, for both general and restricted purposes, during the fiscal year; (e) Any information required by Section 6322 of the California Nonprofit Public Benefit Corporation Law (pertaining to certain transactions and indemnifications involving interested persons); (f) A narrative description of the corporation’s principal activities during the fiscal year; and Section 2. RECORDS AND RIGHTS OF INSPECTION. The corporation shall keep adequate and correct books and records of account and minutes of the proceedings of its Board and committees of the Board. Minutes shall be kept in written form. Other books and records shall be kept either in written form or in any form capable of being converted into written form. The books and records of the corporation shall be open to inspection and copying by members of the public to the same extent as the public records of the City of Santa Monica. Section 3. FINANCIAL AUDIT. This corporation shall obtain a financial audit for every other tax year in which it receives or accrues gross revenue of One Million Dollars ($1,000,000) or more, excluding grant or contract income from any governmental entity for which the governmental entity requires an accounting. Any audited financial statements obtain by this corporation, whether or not required by law, shall be made available for inspection by the Attorney General and by the general public within nine (9) months after the close of the fiscal year to which the statements relate. For three (3) years, such statements (a) shall be available at this corporations principal, branch, and subordinate offices during regular business hours and (b) shall be made available either by mailing a copy to any person who so requests in person or in writing, or by posting them on this corporation’s website. 13 ARTICLE X INDEMNIFICATION Section 1. STATUTORY INDEMNITY. This corporation indemnify any person who was or is a party, or is threatened to be made a party, to any action or proceeding by reason of the fact that such person is or was an Officer, Director, or agent of this corporation, or is or was serving at the request of this corporation as a director, officer, employee, or agent of another foreign or domestic corporation, partnership, joint venture, or other enterprise, against expenses, judgments, fines, settlements, and other amounts actually and reasonably incurred in connection with such proceeding, to the fullest extent permitted under the California Nonprofit Corporation Law. In determining whether indemnification is available to the Director, Officer, or agent of this corporation under California law, the determination as to whether the applicable standard of conduct set forth in Corporations Code section 5238 has been met shall be made by a majority vote of a quorum of Directors who are not parties to the proceeding. If the number of Directors who are not parties to the proceeding is less than two-thirds of the total number of Directors seated at the time the determination is to be made, the determination as to whether the applicable standard of conduct has been met shall be made by the court in which the proceeding is or was pending. The indemnification provided herein shall not be deemed exclusive of any other rights to which those indemnified may be entitled, and shall continue as to a person who has ceased to be an agent and shall inure to the benefit of the heirs, executors and administrators of such person. Section 2. NONAPPLICABILITY OF FIDUCIARIES OF EMPLOYEE BENEFIT PLANS. This Article X does not apply to any proceeding against any trustee, investment manager, or other fiduciary of an employee benefit plan in such person’s capacity as such, even though such person may also be an agent of the corporation as defined in Section 1 of this Article X. The corporation shall have power to indemnify such trustee, investment manager, or other fiduciary to the extent permitted by subdivision (f) of Section 207 of the California General Corporation Law. Section 3. INSURANCE. This corporation shall have the power and shall use its best efforts to purchase and maintain insurance on behalf of any Director, Officer, or agent of the corporation, against any liability asserted against or incurred by the Director, Officer, or agent in any such capacity or arising out of the Director’s, Officer’s, or agent’s status as such, whether or not the corporation would have the power to indemnify the agent against such liability under Section 1 of this Article IX; provided, however, that the corporation shall have no power to purchase and maintain such insurance to indemnify any Director, Officer, or agent of the corporation for any self-dealing transaction, as described in California Corporations Code section 5233. ARTICLE XI OTHER PROVISIONS Section 1. MEMBERS. This corporation shall not have voting members within the meaning of the California Nonprofit Corporation Law. The Board may admit nonvoting 14 members of one or more classes having such rights and obligations as the Board shall deem appropriate from time to time. Section 2. CONSTRUCTION AND DEFINITIONS. Unless the context otherwise requires, the general provisions, rules of construction, and definitions contained in the California Nonprofit Corporation Law shall govern the construction of these Bylaws. Without limiting the generality of the foregoing, the masculine gender includes the feminine and neuter, the singular number includes the plural, and the plural number includes the singular. Section 3. NOTICING; ELECTRONIC TRANSMISSION. (a) Noticing. For purposes of these Bylaws, notice shall be deemed given: (a) at the time a written notice by mail is deposited in the United States mails, postage prepaid; or (b) at the time any other written notice, including facsimile, telegram, or other electronic mail message, is personally delivered to the recipient or is delivered to a common carrier for transmission, or actually transmitted by the person giving the notice by electronic means, to the recipient; or (c) at the time any oral notice is communicated, in person or by telephone, including a voice messaging system or other system or technology designed to record and communicate messages, or wireless, to the recipient, including the recipient's designated voice mailbox or address on such a system, or to a person at the office of the recipient who the person giving the notice has reason to believe will promptly communicate it to the recipient. (b) Electronic Transmission. Subject to applicable law, and any guidelines and procedures that the Board may adopt from time to time, the terms “written” and “in writing” as used in these Bylaws include any form of recorded message in the English language capable of comprehension by ordinary visual means and may include electronic transmissions, such as facsimile or email, provided (i) for electronic transmissions from this corporation, the corporation has obtained an unrevoked written consent from the recipient to the use of such means of communication; (ii) for electronic transmissions to the corporation, the corporation has in effect reasonable measures to verify that the sender is the individual purporting to have sent such transmission; and (iii) the transmission creates a record that can be retained, retrieved, reviewed, and rendered into clearly legible tangible form. Section 4. AMENDMENTS. These Bylaws may be adopted or repealed by approval of the Board, and the Santa Monica Arts Commission, effective only upon the written notification to the Corporation by the Santa Monica City Clerk after approval by the Santa Monica City Council. These Bylaws may be amended by approval of the Board. The City Council of the City of Santa Monica shall have the right to review and approve these Bylaws five (5) years after the effective date of these Bylaws and every ten (10) years thereafter. 15 CERTIFICATE OF SECRETARY I, the undersigned, the duly elected Secretary of the Santa Monica Arts Foundation, Inc., a California nonprofit public benefit corporation, do hereby certify: That the foregoing Bylaws consisting of ___ pages were adopted as the Bylaws of the corporation by the Board of Directors of the corporation on ______, 2015, and the same do now constitute the Bylaws of said corporation. IN WITNESS WHEREOF, I have hereunto subscribed my name this ______, 2015. By: _____________ Date: ___________