R10890ATTACHMENT C5
City Council Meeting: 06 -23 -2015 Santa Monica, California
RESOLUTION NUMBER /0910
10
(City Council Series)
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF SANTA MONICA ESTABLISHING RENTAL
AND MEMBERSHIP RATES FORTHE BREEZE
BIKE SHARE SYSTEM
WHEREAS, the City of Santa Monica (the "City ") has established goals
in the Land Use and Circulation Element and the Sustainable City Plan to
reduce congestion and GHG emissions that harm air quality and contribute to
global warming; and
WHEREAS, the strategy for reducing vehicle trips and vehicle miles
traveled (VMT) includes encouraging all members of the Santa Monica
community to take more trips using active transportation modes such as walking
and bicycling; and
WHEREAS, the City received grants from CalTrans and the Air Quality
Management District ( "AQMD ") to purchase and install equipment for a citywide
bike share system, an active transit system owned by the City; and
WHEREAS, on November 11, 2014, the City Council of the City of Santa
Monica (the "City Council ") selected CycleHop, LLC to install the bike share
system and to operate and maintain it for public use for a period of seven years,
1
ATTACHMENT C5
under the supervision of the Planning & Community Development Department; and
WHEREAS, the City Council on February 10, 2015 adopted the name
"Breeze" for Santa Monica's bike share system; and
WHEREAS, the Breeze bike share system is scheduled to be launched in
2015 with 500 bicycles and 1,000 racks at more than 75 locations citywide; and
WHEREAS, it is the policy of the City to fund the continuous provision,
maintenance and operation of the bike share system primarily through rental and
membership fees for users of the system, with possible supplemental support from
system sponsors; and
WHEREAS, the City desires to establish rates for use of the Breeze bike share
system.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. The rental and membership rates for the Breeze Bike Share
system are hereby set as stated in Exhibit 1 attached hereto.
SECTION 2. The rates established by this resolution shall be effective as of July
1, 2015.
2
ATTACHMENT C5
SECTION 3. The City Clerk shall certify to the adoption of this resolution, and
thenceforth and thereafter the same shall be in full force and effect.
APPROVED AS TO FORM:
Exhibit 1 Rental and Membership Rates
3
ATTACHMENT C5
Exhibit 1 — Rental and Membership Rates
of r
Casual Users Rate Riding Time*
Hourly Cost $6 60 min
Monthly Pass Rate Daily Riding Time*
Basic ** $20 30min
Extended ** $25 60 min
Transit Combo ** $15 60min
Annual Pass Rate Daily Riding Time*
Basic $119 30 min
Extended $149 60 min
Basic, SM resident /TMA
(Transportation Management $79 30 min
Agency) member
Extended, SM resident /TMA
member/ Founding member * ** $99 60 min
Santa Monica College Term Rate Daily Riding Time*
SMCStudent only (requires
verification): Pass for
Spring /Summer term or Fall /Winter $47 60 min.
ter (6 month asses
Fee Waivers
City sponsored/co-sponsored Bikeshare coordinator can waive up
event fee waivers I to $5,000/year
*Riding time: For Casual Users, minutes are purchased in advance and balance of
available time is reduced when used, with no expiration. For Passes, Daily Riding
Time is the number of minutes included per day; no rollovercredit; additional
usage is charged at regular rates.
* *On -line promotions for monthlypasses maybe offered directlyorvia social
buying websites, (i.e., a 6 month membership may be offered for the cost of 3
months); Maximum 5 times per year, with Bikeshare Coordinator authorization.
Transit Combo availability subject to coordination with transit agencies.
** *Founding member: membership purchased priorto launch. Includes special
promotional items TBD and opportunityto be selected for pre - launch testing.
Group rate: 15% discount; $10set -up fee. Discount code allowed for
maximum of 7 days duration.
Group rates subject to blackout dates as maybe determined by City's
Bikeshare Coordinator.
Return bike out of system area $20 charge
Return bike to out -of -hub location in system area $2 charge
Return bike from out -of -hub location to hub $1 credit
Reserve bike prior to use Standard rates apply
while reserved
NOTE: Bike return to a regular bike rack within 100feet of a hub shall be
considered "in hub" if no bike racks are available at the hub.
4
Adopted and approved this 23`d day of June, 2015.
L�Lgm�,
Kevin McKeown, Mayor
I, Sarah P. Gorman, City Clerk of the City of Santa Monica, do hereby certify that
the foregoing Resolution No. 10890 (CCS) was duly adopted at a meeting of the Santa
Monica City Council held on the 23`d day of June, 2015, by the following vote:
AYES: Councilmembers: Davis, Himmelrich, Winterer, O'Connor, O'Day
Mayor McKeown, Mayor Pro Tem Vazquez
NOES: Councilmember: None
ABSENT: Councilmember: None
ATTEST:
Sarah P. Gorman, City Clerk