R10845City Council Meeting: October 28, 2014 Santa Monica, California
RESOLUTION NUMBER 10845 (CCS)
(City Council Series)
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF SANTA MONICA ESTABLISHING PRIVATE AND SEMI - PRIVATE
USES AND RENTAL RATES FOR THE SANTA MONICA PIER CAROUSEL
and
WHEREAS, the Santa Monica Pier (the "Pier ") has been in existence since 1908;
WHEREAS, the Pier is a very successful entertainment center with restaurants,
arcades, retail establishments, fishing and observation decks, an aquarium, Pacific
Park, an amusement park, and a historic carousel (the "Carousel'); and
WHEREAS, the Pier has historically attracted large crowds, and the vehicular
and pedestrian traffic has increased significantly since the opening of Pacific Park; and
WHEREAS, the Pier has special events year round that attract thousands of
visitors; and
WHEREAS, on July 24, 2001, the City Council of the City of Santa Monica (the
"City Council") adopted Resolution Number 9704 (CCS) ('Resolution No. 9704 ") which
established three permitted zones for street performers and persons, including vendors,
utilizing tables or carts for the purpose of displaying or distributing merchandise, goods,
written materials or food on the Pier; and
WHEREAS, Resolution No. 9704 designates the area located east of and
adjacent to the Carousel as a permitted zone; and
WHEREAS, on or about June 28, 2012, the City of Santa Monica (the "City ") and
the Santa Monica Pier Corporation (the "Pier Corporation ") entered into an Amended
and Restated Services Agreement, Agreement Number 9566 (CCS) (the "Services
Agreement') for purposes of governing certain operational and management functions
concerning the Pier; and
WHEREAS, pursuant to the Services Agreement, the Pier Corporation has
agreed to provide services to develop, implement and maintain certain programs and
functions in connection with the Santa Monica Pier; and
WHEREAS, the City, in order to support the operation and maintenance of the
Carousel, permits the Carousel and building to be made available for private and semi-
private uses, including special events and filming on a rental basis; and
WHEREAS, pursuant to the Services Agreement, the Pier Corporation is
responsible for booking, promoting, and scheduling of rentals of the Carousel based on
rental rates set by the City; and
WHEREAS, on or about August 13, 2002, the City Council adopted Resolution
9789 (CCS) establishing rates for event and filming rental of the Carousel; and
WHEREAS, pursuant to Section 2.72.010 of the Santa Monica Municipal Code,
the City has the authority to establish and set the amount of fees or charges for the
private commercial use of public property; and
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WHEREAS, the City has the authority to charge market rates for private use of
public resources, including the Carousel; and
WHEREAS, the City has analyzed the current rental rates and proposes that the
rental rates set forth in Resolution 9789 be adjusted to more closely reflect rental rates
of comparable venues; and
WHEREAS, the City desires to establish certain private and semi - private uses
and rental rates for the Carousel.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES RESOLVE AS FOLLOWS:
SECTION 1. The Carousel shall be available for private and semi - private uses in
accordance with the terms and conditions of this Resolution and the Services
Agreement as follows:
A. The Carousel shall be available for private events held after regular
operating hours; private events held during regular operating hours; semi - private
events; and filming.
B. The Carousel may be available for private events held during regular
operating hours and before 5 p.m. no more than six (6) times per year. Any rental of the
Carousel during regular operating hours and before 5 p.m. requires prior consent of the
City. Applications for private events held before 5 p.m. during regular operating hours
may be denied if there is a conflict with a pre- existing activity.
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C. The Carousel's East Deck may be available in conjunction with rental of
the Carousel for private events held after regular operating hours no more than twenty
(20) times per year. Applications for such events may be denied if: 1) there is a conflict
with a pre- existing activity; or 2) the Pier's other permitted zones are unavailable due to
a conflicting use, including, but not limited to, construction, a community event, or other
designated City use.
SECTION 2. Effective November 1, 2014, the Santa Monica Pier Carousel
Rental Rate Schedule for private and semi - private uses of the Carousel shall be as
follows:
Private Events Held After Reaular Oneratina Hours
# of Guests
Rental per Hour
*20% Discount
* *35% Discount
1 -99
$250
$200
$163
100 -199
$350
$280
$228
200 -299
$400
$320
$260
300 -350
$450
$360
$293
East Deck — Half
$65
$52
$42
East Deck — Full
$100
$80
$65
Discount given to midweek and off - season parties.
** Discount given to midweek alcohol -free parties hosted by nonprofit groups. Only nonprofit
groups with documented tax - exempt status shall be eligible for discount.
Private Events Held Durina Reaular Oneratina Hours
# of Guests
Rental per Hour
1 -99
$600
100 -199
$800
200 -299
$900
300 -350
$1,000
Semi - Private Event
# of Guests
Rental per Hour
* * *25% Discount
1 -99
$75
$56
100 -199
$100
$75
200 -299
$125
$94
* ** Discount given to nonprofit groups and to mid -week parties. only nonproft groups with
documented tax - exempt status shall be eligible for discount.
0
Children's Partv Snecials (Semi- Privatel
# of Guests
Flat Rate three hours
Up to 30
$250
$5 per additional person
Up to 60
$350
$5 per additional person
Up to 90 (expand area
$550
Additional half -hour
$25
Filmina
T e
Rental per Hour
* * *35% Discount
Commercial Film
$400
$260
Commercial Stills
$300
$195
(In addition to facility rental fee, a film permit is required. Carousel Operators must be hired
at additional charge.)
* ** *Discount given to nonprofit and student groups. Only nonprofit groups with documented
tax - exempt status shall be eligible for discount.
SECTION 3. The Pier Corporation may charge additional fees for services
above and beyond the facility rental fees, including, but not limited to, table and chair
rentals, referral fees, commissions, advertising fees, and sales of merchandise, party
favors and memorabilia, as set forth in the Services Agreement.
SECTION 4. Resolution 9789 (CCS) is hereby repealed in its entirety.
SECTION 5. If there are any conflicts between the provisions of this Resolution
and the provisions of any prior Resolution, the provisions of this Resolution shall control.
If there are any conflicts between the rental rates set forth in this Resolution and any
prior rental rate schedule, the rental rate schedule set forth in this Resolution shall
control.
SECTION 6. The City Clerk shall certify to the adoption of this Resolution, and
thenceforth and thereafter the same shall be in full force and effect.
APPROVED AS TO FORM:
MAR A JPOES MOUT IE
City Attorn y
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Adopted and approved this 28th day of October, 2014.
O'Connor, Mayor
I, Sarah P. Gorman, City Clerk,of the City of Santa Monica, do hereby certify that
the foregoing Resolution No. 10845 (CCS) was duly adopted at a meeting of the Santa
Monica City Council held on the 28th day of October, 2014, by the following vote:
AYES: Councilmembers: Davis, Holbrook, McKeown, Vazquez, Winterer,
Mayor O'Connor, Mayor Pro Tern O'Day
NOES: Councilmember: None
ABSENT: Councilmember: Holbrook
ATTEST:
Sarah P. Gorman, City Clerk