SR-08-29-1977-11ESanta Monica, California, August 29, 1977
To: Mayor and City Council
From: City Staff
Subject: Extension of Pier Lease - Doreena
Introduction:
One of the lessees on Santa Monica Pier has had a one year lease
which they have asked to extend. This staff report examines the
situation and recommends a one year extension.
Background:
Dorothy and Doreen Adams have been operating the Fortune Telling
booth on the Santa Monica Pier as "DOREENA, the Palm Reader ".
They were among the first to sign the Pier Master Lease on July
20, 1976, and have been paying $85.00 per month regularly and on
time. Their rental percentage is the highest on the Pier, 25 %,
but since their gross sales ($4,000.85) have never exceeded their
/ /c
required minimum ($4,080.00), they have paid only the monthly minimum.
It is anticipated in the future other uses for this space will be
required, either by adjacent lessees or a new lessee should the present
operators go out of business. Therefore, a.longer lease has not seemed
advisable.
However, Doreena's has been on the Pier long enough to help create
part of the atmosphere of the Pier. This factor, coupled with their
promptness in payment, has lead to the staff recommendation.
0
Santa Monica, California, August 29, 1977
To: Mayor_ and City Council
I t-
E
From: City Staff
Subject: Extension of Pier Lease - Doreena
Introduction:
One of the lessees on Santa Monica Pier has had a one year lease
which they have asked to extend. This staff report examines the
situation and recommends a one year extension.
Back rg ound:
Dorothy and Doreen Adams have been operating the Fortune Telling
booth on the Santa Monica Pier as "DOREENA, the Palm Reader ".
They were among the first to sign the Pier Master Lease on July
20, 1976, and have been paying $85.00 per month regularly and on
time. Their rental percentage is the highest on the Pier, 25 %,
but since their gross sales ($4,000.85) have never exceeded their
required minimum ($4,080.00), they have paid only the monthly minimum.
It is anticipated in the future .other uses for this space will be
required, either by adjacent lessees or a new lessee should the present
operators go out of business. Therefore, a longer lease has not seemed
advisable.
However, Doreena's has been on the Pier long enough to help create
part of the atmosphere of the Pier. This factor, coupled with their
promptness in payment, has lead to the staff recommendation.