SR-06-10-2014-3DCity Council Meeting: June 10, 2014
Agenda Item: 3 ^�
To: Mayor and City Council
From: David Martin, Planning and Community Development Director
Subject: Contract for Planning Services related to the Lincoln Neighborhood
Corridor Plan.
Recommended Action
Staff recommends that the City Council:
1. Authorize the City Manager to negotiate and execute a contract with Community
Design and Architecture, a California -based company in an amount not to exceed
$395,000 (including a $35,000 contingency) to provide planning, urban design,
transportation, economic analysis, art integration, infrastructure planning and parking
and transportation demand management consultant services related to the Lincoln
Neighborhood Corridor Plan.
2. Authorize the Planning and Community Development Director to issue any
necessary change orders to complete additional work within budget authority.
Executive Summary
The Land Use and Circulation Element (LUCE) calls for improving the character and
quality of Lincoln Boulevard south of the 1 -10 Freeway through a coordinated
streetscape and business improvement effort. To this end, staff has initiated the Lincoln
Neighborhood Corridor Plan (The UNC), and is requesting Council authorization to hire
a consultant team to supplement City staff work and provide professional expertise.
The UNC project seeks to improve vehicular flow, and transition this important regional
north /south thoroughfare to a more pedestrian - friendly and local- serving neighborhood
boulevard based on community and stakeholder input.
The Project aims to:
• Enhance the quality of the pedestrian environment through streetscape
improvements and active land uses,
• Improve mobility for all users through right -of -way enhancements,
• Increase safety for all roadway users at all times of day and night,
• Enhance diversity of local- serving land uses,
• Improve the character of the public realm and ground floor spaces, and
• Reflect community values for sustainability, public art, and economic vitality.
The project would create phased plans for physical treatments such as sidewalk, street,
and crosswalk improvements, lane configurations, landscaping, potential urban runoff
mitigation opportunities, street furniture, gateway design, shared parking and
wayfinding. The project would also identify a business improvement toolkit to enhance
the vitality of local- serving commercial uses along the boulevard for the local
community, and address the need for beautification to enhance the character and
quality of the boulevard. Lastly, the project would evaluate transit enhancements to
improve ridership of the Big Blue Bus, including the re- consideration of a dedicated bus
lane.
Background
The land use and transportation policy adopted in the Land Use and Circulation
Element (LUCE, 2010) emphasizes walkable connections to transit, neighborhood
services, housing and jobs. This approach to community livability strives to enhance
the quality of life within the residential neighborhoods, and to create a more
environmental, economic and socially sustainable environment in the major
transportation districts and boulevards. Reflecting these goals, the LUCE described the
opportunity to effect change on Lincoln Boulevard south of the 1 -10 Freeway in order to
transition the boulevard to a more pedestrian- oriented environment and to better link the
Sunset Park, Ocean Park and Pico neighborhoods through streetscape and land use
improvements that could be brought about by coordinated efforts.
Interest in the reimagining of Lincoln Boulevard has been recently stimulated by the
relinquishment of the boulevard to the City of Santa Monica from CalTrans, which has
resulted in a great deal of discussion about its future. Several local groups formed to
provide guidance at the community level on revitalization efforts, such as the Lincoln
Boulevard Taskforce and a non - profit artist group called Beautify Earth, both of which
are staffed by energetic community members (residents, artists, local businesses) who
voluntarily contribute their time to advocate for elevating the Boulevard's image. The
Lincoln Boulevard Taskforce has conducted a survey to identify preferences among
residents and businesses for improvements to the street, land uses, and circulation,
while Beautify Earth has installed a number of colorful murals on private property along
the Boulevard.
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The UNC project is meant to provide a comprehensive framework for the overall
enhancement of the boulevard. The project would weave together phased physical
design improvements to the streets and sidewalks with policy and program level
recommendations for improving vehicle flow and creating a more functional,
aesthetically pleasing pedestrian experience that is supported and /or managed by the
local business community and property owners. Envisioned to be a mixed -mode and
livable street environment for pedestrians, transit and vehicles, the ability for bicycles to
coexist with other modes on this busy boulevard would also be explored.
Once complete, the Plan is intended to be implemented incrementally, as funding
allows, creating a high quality streetscape and pedestrian environment that removes
existing barriers, expands accessibility, and increases safety among all non - motorized
travelers. The Plan is also intended to provide a foundation for ongoing collaboration
between various City Departments and stakeholders in reviewing and addressing long-
term management issues related to the public realm, parking, land uses, and
transportation.
Public Outreach
Planning staff has worked with local neighborhood groups, such as the community -led
Lincoln Boulevard Taskforce that includes representation from Ocean Park, Sunset
Park and Pico neighborhoods, to identify concerns that have informed the project
definition which addresses multiple interrelated issues facing the future of Lincoln
Boulevard. Staff has also met with members of the Beautify Earth volunteer artist
ensemble who have been leading a grass -roots mural program on private property in
order to explore opportunities for collaboration. With public outreach already underway
for this effort, staff anticipates the project to include expanded public input such as
additional meetings, working groups and one -on -one interviews, social media platforms,
and fun interactive community events.
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Discussion
The CD +A design team offers a desired mix of technical knowledge, practical project
implementation experience and community engagement skills to work productively with
the Boulevard's wide range of stakeholders throughout an 18 -month project timeline,
and ultimately deliver a context- specific and implementable final product that is based
on consensus within the community. CD +A has assisted the City in several other recent
planning efforts, such as the Bergamot Area Plan and the Memorial Park Neighborhood
Plan, as a sub - consultant charged with designing enhanced streetscapes and new
multimodal street typologies. The CD +A design team proposal demonstrates the ability
to provide deep analytical content as well as technically accurate plans, graphics and
other imagery that conveys key concepts in a highly informative and easy -to- understand
manner.
As lead consultant of the multi - disciplinary UNC team, CD +A will coordinate the
activities of the sub - consultants and will be responsible for deliverables and work
products, as well as regular communication with City staff and internal partners. CD +A
will take a lead role in the development of the streetscape design, urban design
guidelines and project management services. Sub - consultants and their roles are
enumerated below:
• Transportation Planning and Transit Enhancements: Iteris, a Los Angeles firm
with previous experience on local and regional transportation projects such as
Bus Rapid Transit projects and the Lincoln Boulevard Corridor Mobility
Improvement Study (2004).
• Economic Analysis and Business Improvement Toolkit: Urban Place Consulting
Group, a Long Beach firm with previous business improvement and engagement
experience in over 40 commercial districts throughout the country.
• Public Realm Enhancements: Studio One Eleven, a Long Beach firm with
previous experience in adaptive reuse, facade improvements, art integration,
landscaping, and streetscape design.
Consultant Selection
In April 2014, the City published Request for Proposals (RFP) for planning, urban
design, transportation, economic analysis, art integration, infrastructure planning and
parking and transportation demand management consultant services related to the
Lincoln Neighborhood Corridor Plan. The RFP was posted on the City's on -line bidding
site, and notices were advertised in the Santa Monica Daily Press in accordance with
City Charter and Municipal Code provisions. Staff received 6 submittals prior to the April
25 deadline from firms located both in the Los Angeles area as well as other locations
throughout the state. The proposals were objectively reviewed by an interdepartmental
committee composed of staff from Planning and Community Development, Public
Works, Big Blue Bus, Housing and Economic Development and Community and
Cultural Services. The three highest- ranked teams, based on the written proposals,
were selected to proceed to formal interviews. During the interviews, the
interdepartmental review committee engaged consultant groups with pre - selected
questions about specific issues germane to Lincoln Boulevard, as well as to the
approach and management of the project itself. Based on information presented in both
the written proposal and in- person interviews, the review committee unanimously
selected the team led by Community Design and Architecture (CD +A) based on their
team composition and relevant experience, project approach and understanding of
Lincoln Boulevard's unique issues, availability of consultant time, and competitive cost.
Staff recommends a contract with Community Design and Architecture, a California -
based company in an amount not to exceed $395,000 (including a $35,000
contingency) to provide planning, urban design, transportation, economic analysis, art
integration, infrastructure planning and parking and transportation demand management
consultant services related to the Lincoln Neighborhood Corridor Plan.
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Financial Impacts & Budget Actions
The contract to be awarded to CD +A is for an amount not to exceed $395,000 (including
a $35,000 contingency). Funds are available in the FY 2013 -14 budget in the following
accounts:
C017076.589000 $360,000
01267.555060 $35,000
TOTAL $395,000
Prepared by: Peter D. James, Senior Planner
Approved:
David Martin, Planning and Community
Development Department Director
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Forwarded to Council:
Rod'Gould
City Manager
Reference:
Contract No. 9915
(CCS)