SR-08-13-2013-3MCity Council Meeting: August 13, 2013
Agenda Item: 3 -M
To: Mayor and City Council
From: Karen Ginsberg, Director of Community and Cultural Services
Subject: Santa Monica Civic Auditorium Advisory Group Qualifications and Criteria
Recommended Action
Staff recommends that the City Council:
1. Approve the establishment, objectives and composition of a temporary advisory
body that will convene a community process and serve in an advisory capacity to
Council regarding options for the future of the Santa Monica Civic Auditorium;
2. Approve eligibility criteria for the appointment of members to the Civic Working
Group (CWG)and its Technical Advisory Subcommittee; and
3. Authorize the City Clerk to publish the vacancies on the CWG, with nominations
to close on September 16, 2013.
Executive Summary
At its meeting on June 1, 2013, City Council approved the concept of an advisory body
that will provide professional and community input on the renovation, programming and
long -term operation of the Santa Monica Civic Auditorium (Civic) and directed staff to
return with a recommended structure and criteria for members of this temporary
advisory group, who will be appointed for one two -year term.
Background
On Auuust _14, 2_0'(2 City Council authorized the suspension of the Civic renovation
project due to the loss of redevelopment funds and directed staff to develop alternatives
for the rehabilitation of the facility. Council considered these alternatives at an `?ctobc.r
},3,,20µf2 study session. At that meeting Council affirmed the intent to close the facility
as planned and directed staff to return once additional research, including outreach to
stakeholders and experts, was completed. On ,June II ,2013 Council reviewed and
commented on recommendations regarding an interim use of the Civic, long -term
management options, strategies to generate revenue for the renovation, and the
concept of the development of a cultural campus with the Civic Auditorium as the hub.
Staff were directed to return with a recommended structure and criteria for a temporary
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Civic Working Group (CWG) that will provide professional input on the development of
recommendations for the renovation, programming and long -term operation of the Civic.
Council also approved an interim operations budget and the one -time allocation of funds
for market feasibility and economic analysis of the preferred uses.
Discussion
Community participation and professional input are critical factors in developing a
feasible plan for the future of the Civic. To structure an effective and timely planning
process, staff recommends the establishment of a nine - member CWG.
Obiectives
The CWG's objectives would be to work with City staff and consultants to:
• Draft a vision for the future cultural and community use of the Civic as the hub of
a cultural campus;
• Explore an appropriate mix of compatible adjacent uses, from open space to
additional facilities as identified in the Urban Land Institute report;
• Evaluate potential financing options and programming and operating models for
the Civic;
• Convene a community process to gather input and to build consensus regarding
the future of the Civic;
• Provide Council with recommendations regarding the vision, feasible renovation
options and the preferred long -term operating model for the Civic.
Staff proposes that the CWG be composed of nine members, four members would be
individuals who currently serve, or have served, on the City's Arts, Landmarks,
Planning, and Recreation and Parks Commissions; the other five members would be
people with broad knowledge of Santa Monica and who possess professional expertise
in one or more of a variety of relevant disciplines. Staff also proposes that Council
establish an additional three - member Technical Advisory Subcommittee
(Subcommittee). This Subcommittee would be comprised of individuals with extensive
professional and technical expertise associated with the CWG objectives, in particular
the financing, management and programming of venues similar to the Civic.
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Timeline
Upon Council approval, the City Clerk would publish the openings and staff would
conduct outreach to ensure that the opportunity is widely distributed and well publicized
and that applications are solicited from a broad cross - section of the community.
Prospective CWG members, as well as members of the Subcommittee, would complete
an application (Attachment A) to provide staff and Council with a complete
understanding of how the applicant could contribute to the objectives of the working
group. Applications would be due on September 16, 2013. Staff intends to review the
applications, interview candidates, and submit recommendations for consideration at
the October 22, 2013 Council meeting. The four affected Commissions, Arts,
Landmarks, Planning, and Recreation and Parks, would be asked to recommend a
current or former member at their September meetings and their recommendations
would be included in the October report to Council.
Member Criteria
In order to effectively devise an achievable vision for the future of the Civic, the skills
and experience of each CWG member should expressly reflect the CWG's stated
objectives. By establishing aligned criteria and then appointing members with
appropriate professional and personal qualifications and achievements, Council will
facilitate the group's work. Staff recommends that Council approve the following
eligibility criteria for the CWG and its Technical Advisory Subcommittee:
• Expertise: Members would collectively demonstrate expertise in the areas of
strategic planning, policy development, performing arts production, venue
operations, real estate development, construction, fundraising, and event
management. Further, members should collectively demonstrate broad
knowledge of Santa Monica, along with a demonstrated commitment to and
appreciation of the history and character of the Santa Monica Civic Auditorium.
Technical Advisory Subcommittee members would possess significant expertise
and professional experience specifically in the financing, management and
programming of convention and entertainment venues.
• Professional achievements: Members would individually and collectively
demonstrate achievements in leadership, creativity and innovation, ability to work
effectively in a group- setting, and capacity to balance competing priorities.
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• Residency: Members would be required to be Santa Monica residents; or
maintain a business in the City, or be employed in Santa Monica. Members of
the Technical Advisory Subcommittee would be exempt from this requirement.
• Timeframe: Members would be required to make the time commitment
necessary to move the planning process forward expeditiously.
• Conflict of interest: Members would be asked to provide information that would
be used to identify actual or apparent conflicts of interest. Obvious conflicts
include but are not limited to:
• Individuals whose businesses are currently under contract or being
considered for a contract with the City regarding the Civic; or
• Private businesses, developers, investors, operators or producers
interested in a near -term opportunity to renovate, operate, program or
develop the Civic and /or any adjacent City -owned property.
Alternatives
The City Council could decide not to proceed with establishing the CWG. In such case,
staff would proceed with Civic planning efforts and present the findings or
recommendations to City Council at major milestones. Considering competing Council
priorities, this alternate process could take more time and would require a separate
community outreach process. Alternatively, Council could propose an alternate
structure for the group or Council could assign the Civic planning effort to an existing
City Commission in which case the membership may not have the potential breadth and
depth of expertise of the proposed two -year CWG.
Next Steps
1. In August 2013, the City Clerk would publish the CWG application and staff
would conduct outreach to the community for nominations.
2. In September 2013, the four Commissions would recommend members for the
CWG for Council consideration and applications from members of the general
public would be due. Staff would interview candidates.
3. In October 2013, Council would consider the appointment of nine members to the
CWG.
4. In November 2013, the CWG would hold its first meeting.
C!
Financial Impacts & Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action. Existing staff resources would be utilized to support the CWG
and Technical Advisory Subcommittee and funds set aside at the june-1-1-2013 Council
meeting will be dedicated to professional consultants that may advise both staff and the
CWG and Subcommittee. Staff will return to Council if specific budget actions are
required in the future.
Prepared by: Jessica Cusick, Manager, Cultural Affairs
roved:
U 6A*V
Karen Ginsberg
Director, Community and Cultural
Services
Forwarded to Council:
Rod Gould
City Manager
Attachment A - Civic Working Group Application
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Attachment A
CIVIC WORKING GROUP
MONICA CITY OF SANTA
At its meeting on June 11, 2013, Council approved the concept of a Civic advisory body that will
provide professional and community input on the renovation, programming and long -term operation of the
Santa Monica Civic Auditorium (Civic). On August 13, 2013 Council approved a recommended structure and
criteria for members of the temporary Civic Working Group (CWG), who will be appointed for one two -year
term.
The City seeks members who collectively demonstrate expertise in the areas of strategic planning, policy
development, performing arts production, real estate development, construction, fundraising, and event
management. Further, members should collectively demonstrate broad knowledge of Santa Monica, along
with a demonstrated commitment to and appreciation of the history and character of the Santa Monica Civic
Auditorium. Members will individually and collectively demonstrate achievements in leadership, creativity and
innovation, ability to work effectively in a group- setting, and capacity to balance competing priorities. All
applicants except those interested in being considered for the 'Technical Advisory Subcommittee' are required
to meet the working group's residency requirements. Pursuant to Section 2.32.280 of the SMMC, no Santa
Monica City employee may serve as a member of any Board or Commission.
10VE IN
PHONE: (�
"MAILING ADDRESS:
qtM, iti utfi .ii .nyr,� ,i d.�, _, nc Lac, �J !'.is i.i i (�; cuo[�.,i� uSC' 1i?y).
PHONE:(--) E -MAIL:
NAME /ADDRESS OF PRESENT EMPLOYER:
NIMMUMMICONS
YEARS IN SANTA MONICA? RESIDENT BUSINESS
Specify current or prior service on City Board /Commission:
List community activities in which you are involved:
FAX #:(--)
BUSINESS PHONE:(—)
g PLEASE COMPLETE ALL FIVE (5) PAGES OP THE APPLICATION ;
All persons are invited to apply for membership on City Boards and Commissions regardless of race, age, sex,
religion, marital status, national origin, ancestry, sexual preference, or disability. Applicants shall not, however,
be under 18 years of age or serve on more than one Board, Commission or Corporation. Some Boards and
Commissions do require special qualifications and requirements. Appointment of members will be made by
the City Council in a public session and will be contingent upon appointees passing subsequent conflict
checks. Prospective appointees will be asked to file a conflict disclosure statement and may do so either
before or after the Council makes contingent appointments. Please answer all questions on this application.
This application will become a public record and will be available for public inspection or duplication.
CIVIC WORKING GROUP APPLICATION
APPLICANT NAME:
Return applications to the:
Office of the City Clerk, PO BOX 2200, SANTA MONICA, CA 90407 -2200.
Your application will be kept for one year. Only those applicants appointed by Council will be notified.
SIGNATURE DFAPPLICANT DATE
'?v ililifl., Nvi[I be pl nied hi llw Rood and Commission Oijcciol y anti published on ilae ln(ciild
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CIVIC WORDING GROUP APPLICATION
APPLICANT NAME:
Backgrouhd'andQualificAtSOns
Areas of Demonstrated _I
Strategic Planning
Arts Production
Fundraising
Community Outreach
Check all ably
j Policy Development
Performing Arts
Event Management
Hospitality
Please describe in detail your specific experience checked above:
Fiduciary Oversight
Real Estate Development
Marketing
Knowledge of Santa
and the Civic
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CIVIC WORKING GROUP APPLICATION
APPLICANT NAME:
What are your goals in serving on the Civic Working Group?
Personal qualities identified in the criteria include leadership, creativity, and innovation as well as the ability to
work effectively in a group setting and an ability to balance competing needs. Provide examples of how you
have demonstrated these qualities:
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CIVIC WORI£ING GROUP APPLICATION
APPLICANT NAME:
Participation on the Board requires a significant commitment over a two year period including attendance at
approximately one scheduled meeting per month, and possibly other tasks and meetings outside of Working
Group meetings. Will you be able to commit the necessary time to perform your duties if appointed to the
Working Group?
Yes No
RESUME" WILL INOT RE ('()NgSTDjE14 -q(J) IN 1.11 ^.1i OF THIS Al"Pl,Wta.'1ION AND
WILL CDN9,Y BL S11m PI111a U TO COUNCIL , M 6Bi,R,i 1111PONTHEIR R E UP,.E L
ALL INFORMATION IS PUBLIC. YOUR NAME, ADDRESS AND PHONE NUMBERS WILL BE
PUBLISHED IN THE BOARD AND COMMISSION DIRECTORY AND ON THE CITY'S WEB
PAGE.
DISABILITY RELATED ASSISTANCE AND ALTERNATE FORMATS OF THIS DOCUMENT ARE
AVAILABLE UPON REQUEST BY CALLING (310) 458 -8211
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