SR-01-08-2013-3ICity Council Meeting: January 8, 2012
Agenda Item: � v M
To: Mayor and City Council
From: Kathryn Vernez, Deputy City Manager - Special Projects
David Martin, Director of Planning and Community Development
Martin Pastucha, Director of Public Works
Subject: Expo Light Rail Station Names within the City of Santa Monica
Recommended Action
Staff recommends that the City Council:
1. Make a formal recommendation to the Metro Board to name the Expo light rail
stations in Santa Monica as follows:
• Downtown Santa Monica
• Colorado /17th Street/SMC
• 26th Street/Bergamot
2. Direct staff to work with the Exposition Construction Authority and Metro staff
towards the Metro Board's adoption of the station names.
Executive Summary
This report recommends station names that comply with Metro's guidelines and convey
geographic meaning to users of the three Expo light rail stations within the City of Santa
Monica. Metro has established guidelines for station naming that encourage clear travel
information to the transit patron. Staff is recommending station names that identify the
station by a cross street or by the district/major attraction that the station serves. The
Metro Board is responsible for approving station names; therefore staff is
recommending that the Council make a recommendation to the Metro Board. There is
no immediate financial impact as a result of the recommended action.
Background
The City has been involved since the 1980's in advocating for the Expo light rail line to
link Santa Monica to the region and provide an alternative to the 1 -10 Freeway and
clogged arterials. Throughout the process the City has made recommendations to the
1
Expo Construction Authority and Metro concerning the alignment and stations, including
the addition of a mid -city station to serve Santa Monica College and the two regional
hospitals (March 3, 2009). During the design phase the City has worked closely with the
Expo Construction Authority to develop station layouts that will facilitate access for
transit riders, including two entrances at each station (December 13, 2011). It is
important that the three stations within Santa Monica are well integrated into the City's
fabric to serve patrons and fulfill the vision articulated in the City's Land Use and
Circulation Element (LUCE). Station naming is a way to provide clear information to the
patron about the location of the station as well as to create an identity for the station
reflecting the station context or vision of the district.
Discussion
The Expo Construction Authority's naming convention for Expo Phase 2 is to assign
station names based on the parallel and cross street where the station is located. The
designer of Phase 2 has been directed to use these station names. The signage and
graphics design package is nearly completed and the opportunity to revise names is
limited. The three stations in Santa Monica are currently identified in the design
package as:
• Colorado /4th Street
• Colorado /17th Street
• Olympic /26th Street
According to Metro's guidelines, approval of station names requires approval by
the Metro Board. Metro has an adopted naming policy (Attachment A) to ensure that
station names are meaningful to customers navigating the transit system within the Los
Angeles region. The policy's adopted principles to guide station naming include:
• Names will reflect the station's location relative to the entire system. They must
be distinct and not duplicated elsewhere.
`a
• Names will provide specific information about the station's location relative to the
surrounding street system.
• Where appropriate, the station name will acknowledge the communities and
neighborhoods that the system's stations stop and serve.
• Names will be short, easily recognizable and fit within the technical parameters
for signage and mapping (preferably 24 characters or less).
Essentially Metro's transit facilities are names that refer to: a nearby street or freeway; a
well -known destination or landmark; a community or district name; or a city name.
Metro's policy also states that it is preferable to use one name but multiple names can
be used separated by a slash. Staff's recommendations follow Metro's prescribed
name conventions. Staff has received feedback from Metro staff indicating that the
recommended names comply with Metro's policy.
Where possible, staff is recommending station names that identify the station by both a
cross street and by the district /major attraction it serves. Staff is recommending station
names to replace the current Expo Phase 2 names as described below.
• Replace "Colorado /4th Street" with "Downtown Santa Monica ":
This station is located in the heart of Santa Monica's downtown and has been
identified as the downtown station since the early days in planning the line.
Downtown is served by a large number of Big Blue Bus lines and is a major
attractor for local, regional and international visitors. There are, of course, many
other destinations close to the downtown station. Metro staff has provided
assurances that these locations can be announced over the loudspeaker upon
arrival to the station and will be included in all station area maps. Staff will work
closely with Metro staff in developing and reviewing the station area maps.
• Replace "Coloradol17th Street" with "Coloradol17th Street/SMC ":
The recommended station name at this location combines the two cross - streets
with the destination, Santa Monica College (SMC). When two street names are
used, Metro's convention is to first list the street name running parallel with the
3
line. Additionally, this station was added in response to the potential to generate
substantial ridership, with Santa Monica College as the primary attractor. Santa
Monica College has been a strong advocate for identification in the station name
to encourage students, employees and visitors to use transit. Metro staff and
Expo staff have expressed reservation about using Santa Monica College in the
name because the campus is slightly more than °/2 mile from the station and the
convention is generally to name a destination only if it's immediately adjacent.
Therefore, staff is recommending using "SMC" in combination with the street
names and as the last name in the string of three.
• Replace "Olympic /26th Street" with "26 Street/Bergamot ":
Historically this area was identified as the Bergamot district after a station on the
Santa Monica "Airline ", the predecessor to the Expo line. Staff found maps
dating as far back as 1943 show this name in the title block. More recently the
area has become associated with Bergamot as an arts district, with signs
identifying it as such on the 1 -10 Freeway.
Alternatively, the second district name could reflect the more generic emphasis in
the LUCE identifying this area as the Creative Arts District. The station could be
called "26th Street/Arts District ".
Next Steps
The City Council's recommended names will be conveyed to the Expo Construction
Authority and Metro through a formal written request. Staff will work with staffs of both
agencies through the necessary steps required for consideration by Metro for adoption.
Financial Impacts & Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action. Station name requests late in the process or after operation could
result in significant cost impacts.
Prepared by: Ellen Gelbard, Assistant Director, Planning and Community Development
Approved:
Kathryn ernez,
Deputy City Manager - Special Projects
David Martin, Directof of Planning--&
Community Development
E _
Martin Pastucha, Director of Public
Works
Forwarded to Council:
Rod Gould
City Manager
Attachments: Attachment A — Metro Station Naming Policy
1.7
Attachment A: Metro Station Naming Policy
(from Metro 10/11/2011 Board Report)
Summary of Policy
The purpose of the Property Naming
Polity is to snake certain that the names
attached to properties are meaningful to
customers attempting to navigate the
transit system The policy rationalizes
disparate property naming policies into a
single, coherent one, and supersedes
them.
The following principles will guide the
naming of all property.
> Names will reflect the property's
location, relative to the entire transit
system They must be distinct and
not duplicated elsewhere in the
system
> They will provide specific information
about the property s location relative
to the surrounding street system
> Where appropriate, property names
will acknowledge the communities
and neighborhoods that the system's
stations and stops serve.
> Names will be short, easily
recognizable and fit within the
technical parameters for signage and
trapping.
The policy offers guidance to Board
members, staff and stakeholders in
tanning property. First. transit facilities,
which include rail stations, bus rapidway
stations, transit centers, bus stops, and
other properties frequented by the public
must use names that refer to a nearby
street or fiecavay, a well -known destination
or landmark, a community or district
name, or a city name --if only one
property is located within that city.
If space permits, and there is a clear
customer benefit, a combination of a
street name and well ]moan destination
may be used. Business, product or
personal names are prohibited, unless the
Rail Station Naming
•a: - . s
name is part of a street name or well-
known destination, or part of a corporate
sponsorship or cooperative advertising
revenue contract
Second, property names should be kept
simple. A single name is preferable to
multiple names. A maximum of taro
distinct names separated by a slash is
permissible. The 1 of the name
should be minimized M ensure readability
by the visually disabled and general public-
Twenty-four characters or less are
preferred. And unnecessary words —such
as words that are inherently understood —
should be avoided, if possible.
Third, properties may have a Board -
adopted official name and a shorter, more
commonly known operational name. The
Board- adopted official name will be used
for Board documents, contracts, and legal
notices, while the operational name will be
used for maps and other printed
operational materials, and station and stop
announcements, as well as other
operational uses, such as vehicle head
signs and fare media.
Fourth the process for naming properties
time follow a specific procedure.
Properties names will be iridaily,
identified during the pluming process and
should primarily reflect geo+phic
location When the project advances to
the preliminary engineering phase, staff
will initiate a formal naming process.
They will solicit suggestions from cities,
communities, and other stakeholders. A
focus group of transit system users and
non -users will review the suggestions to
help identify recogwable names. Staff
will submit its findings to the appropriate
Board committee, and then to the full
Board, for the final adoption of property
names, The adopted official property
names will be included in Final
engineering bid documents and other
agency materials. The Board may change
the names with a two-thirds vote. All the
costs associated with the name change
must be borne by the persons requesting
the change, unless the Board decides
otherwise.
Finally, the Board continued its practice of
honoring deceased persons by dedicating
sites to them through a Board motion.
The policy states that the honor should be
reserved for those who, according to the
Board, have demonstrated unique and
extraordinary service to public
transportation in Los Angeles County.
Historical Perspective
Fach of the predecessor agencies had
adopted naming policies. In June 1989
the Southern California Rapid Transit
District Board adopted names for the first
five stations of the Metro Red line.
During the planning Phase of the project.
Metro Red Line stations were named after
adjacent streets. later, during the
construction stage, four of the first five
stations were named for well-known
station area destinations - -Union Station.
Civic Center. Pershing Square. and
Westlake /MacArthur Park Since there
was no major landmark nearby, the fifth
station was named 7th Street /Metro
Center, after an adjacent street and a new
transit facility.
The Los Angeles County Transportation
Commission (I ACTC) developed a
naming policy for the Blue line Stations.
According to the LACTIC policy. stations
could have two names separated by a
slash. The first, which was the operational
name identified the adjacent street, while
the second could refer to a community
point of interest. The policy also
encouraged suggestions for station names
from communities, cities and public
groups before the Commission adopted
the names.
Rail Station Naming
ATTACHMENT B
Property Naming
In June 1993 the Board adopted the
IACTC's naming policy, which was used
for the names of the Green Line, and
remaining Red lane stations. Four years
later, in March 1999, the Board approved a
separate policy to honor individuals who
made significant contributions to
transportation in Los Angeles County by
naming properties alter them
Recently, the Board decided to review its
policy for opportunities to improve the
property naming process. Shortly
thereafter. the Board adopted its new
policy.
Last Board Action
August 28, 2003 — Property Naming
The Board approved a consolidated and
enhanced policy for the naming of all
properties that will supersede several
adsting policies, and ensure that
properties are named in a timely, cost.
effective manner for the maximum benefit
and convenience of our customers.
Attachment
Property Naming Policy
Dr. Nancy Greenstein
Member
Board of Trustees
December 27. 2012
Pam O'Connor, Mayor
City of Santa Monica
1685 Main Street
Santa Monica, Ca. 90407
Dear MI ` 6'Counor,
I hope you have had a happy holiday season and are now looking forward to watching the Expo
construction's, journey to Santa Monica. I am, too, which segues me into the purpose of this letter,
We, at Santa Monica College (SMC), would like to formally request that the light rail station at
Colorado /17" Street's official name include Santa Monica College in addition to its street location. There
are many compelling arguments for this request and below I share a few. I want to acknowledge the
assistance of Don Girard, Senior Director, SMC Government Relations and Institutional
Communications, who provided much of the information and is an available and valuable resource.
e About 34,000 students attend Santa Monica College each semester. SMC is the largest
community college in the Los Angeles basin. SMC's main service area extends about 15 miles
from the main campus.
a SMC has established a culture and a practice of supporting transportation alternatives. SMC's
"Any Line Any Time" program with Santa Monica's Big Blue Bus, for example, resulted
in 2,540,000 boardings in 2011 -12, of which about half were on Line 7 (Pico) which serves
SMC's main campus. Since adoption in 2008, the program has grown by over 30 percent.
In adding the Colorado /17°i Sheet station to Expo Construction Authority's basic plan, Expo
relied on air analysis provided by SMC that over 6,700 SMC students, faculty, and staff live
within communities to be served by the light rail line, including within the cities of Los Angeles,
Culver City, and Santa Monica. A copy of that analysis is attached.
® Big Blue Bus' Line 10 (the freeway flyer from downtown LA) resulted in 120,000 boardings in
2011 -12. With the future opening of the regional connector, SMC expects that more and more
students from the entire basin will choose SMC for then studies.
® Santa Monica College is the state's number one transfer institution to UCLA and USC, and has
been for more than 20 years. Both transfer institutions are located along or connected to the Expo
Light Rail Line,
Santa Monica Community College District a 1900 Pico Blvd. - Santa Monica, CA 90405 -1628 - (310) 434 -4241
E -mail address: gre.ensteirL nancy@3mc.edu
• A recent traffic study, conducted in 2010, shows that 40 percent of SMC students and staff arrive
at the Main Campus by means of public transit during the morning rush hours,
• SMC is currently working with the City of Santa Monica in planning the sheet connections,
including bicycle, pedestrian, and transit, between the Expo Tine light rail station at 17th and
Colorado and SMC's main campus, a distance of about six- tenths of a mile.
• Plans include a high capacity bus shuttle system from the station to the campus in sync with
station loadings and unloadings. SMC is coordinating with Big Blue Bus on this project.
® Plans also include bike parking, bike share facilities and other related services at the station and
on the SMC campus. The City of Santa Monica has received grant funding forme station bicycle
amenities, and also grant finding for a bike share system with -35 bike share stations, including
five at SMC campus sites.
• SMC has a strong and increasing bike culture, with over 400 bicycles arriving at the mater campus
each day. SMC has committed finding for bicycle amenities on its main campus.
We suggest that the station be named (with reference to current line Wraps) "Coloradoll7th St /SMC ",
which would keep the existing practice of naming the stations by the cross streets intact. Though, I would
not mind having our name spelled out, "Santa Monica College."
I appreciate having the opportunity to share information that will inform the decisions makers,
particularly in your role as Vice Chair of the EXPO Authority, regarding some of the many reasons that
SMC should be included in the station's name. We, expect that this station will achieve the passenger
hoardings that are projected by the DEIR and will become the most successful of the stations planned
for the Expo Line. Please, let me know if you need more information.
Sincerely,
r
Nancy Greenstein
Chair, Santa Monica College Board of Trustees
Attachments:
1 - Distribution by Zip Code of SMC Student and Staff Residence Locations
Note: In August 2006, the Big Blue Bus of the City of Santa Monica prepared an analysis of the
geographic concentrations of SMC students, faculty, and staff based on the zip codes where they reside.
That analysis focused on the 51 zip codes with the highest concentration of students, faculty and staff and
is provided here (Santa Monica College Student, Faculty, and Staff Residential Zip Codes Spring 2006).
A GIS trap of the data was also prepared. The analysis shows that phases 1 and 2 of the Exposition
Corridor Transit Project should prove to be. a veritable funnel for SMC students and staff: 6,754 (25 %) of
the 27,158 SMC students and staff within the top 51 zip codes would have access to this service.
D
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ill Pilgl 1T1
till
�lit � ui
� 133 � j�I if 111 { � � jlkl
Utt
j �It
2 4aanefusl migOc&rl direct on
°
Red Lane
34
90020
Highland
1i1Y
?�(14'j';a'��IIfl��rllflr.Nll
�llfu�ljh�f6{
1 1t1 lit
?I
i rh Rapid?
303
0.5/0
Rail
Ij��Yfudrl���1i`Alllf��.lja�ll�:ih
35
90005
Koreatown, Wilshire- Olympio-
��1lll� ��jly!ilk'i�
{{
19f� +i
Sl i >1'l��i�; ll�'� 1'
k{
��IfIJ
�I.
`ltaras:ers rr Urad, direct on
286
0.4%
Rod Line
Hoover - Highland
�1� i
C'I{
'= p
i:
Ra kd 7
Rail
bqq'J I�l�
ida
ills
�:lfl €aEh� l SB e .�I lhh�
9fi�
Inglewood, Florence-Century-
�
&���
90301
uorsd
ian.,oeu� q38
273
0.4/
Prarie - Aviation
II.Ill 1r1(iJFYII�
I.1J,
Pthu ul}�111e4I {I!.1 ��
111
l
)�ei
Beverly Hills, Burton-Olympic-
fll,�a
Wilshire
37
90211
Vcente- Doheny
transfer
257
0.4 /
Rapid
Bus
.rI
j
�I Ilalx llM1�II
'Ni liiz
llpl�1? Ili��ll
an
Gnit'fllyll
)i9l {�Ijl����d�j�
trllll 1 '� rl 0,�1 /{ ?111 NH
°'�����II i'f�l� "'u�4di1111'�I�I,N; it
243
0.4%
.. 38
90069
Canyon -Sw Canyon- Donhen Y
IT�I;'f I11.4h
«nsferrenuired
'III
t4
lild
r111iEf11tlld,lii
iI,I 4, ..ui.whll l !Inlii
39
90037
LA Coliseum, Exposition-
tl r
�I�I @I� Ili�Qdi
��
I�i�,J,
tp
����i
l {l�jlLlltS,�lrl'?
ia� f ,!
1� 14,l1j }1�� '2inansferr; regauinad
�,fLl �.il
218
03 %1
rd`f _lt1e
Slauson-Main- Normandie
�lill'V��I�
�iL111
Rai,; I
1 j�jW
l
kC�I 11l,l 411V h °��k1v�1�1 i�
llSC, Washington- Exposltlon-
'rl IG
1' G�tl
Ir11Ylf�1�71J11
�)�il1 Yi1'I
ry nIfhi�l�flr�'!{s{uu-
it CI
II. Yi ill X111 tl l' lllllillF7t�N I)'I pA
`1�1 ll ll' 9' fia''ll
°
4-li
-� e,c L'am
40
90007
Main- NOrmandie
I.
l nll IIl'4 if �F
`�r„�:4sIFnt ;rel:utred
€111uI�i!,I'�9�I1,
207
03 /°�,,
oxr:xui1
!�E4i
.' f'.
Y'
IM1�I' llfI}
01NIlil,i'I'i`i'
Silver Lake, Silver Lake:
II° Iprjiolf�{
��11�1���11
+�>,l(Ii�ull�a�lil,rV
1 u11�
j��
41
90026
Beverly rSiadium-
�IYII' FZZlll�Cifl�dh����Il@
ajli
ak>;,6`�,f:�Ilf�Hllfu�'1911�i11
2,�IrWinWlf Vsrerauft-e4;
214
0.3%
Hoover
�s�l?I'„
LA, Slauson -Im erial- imperial
p
'! a IJ[e
i�'I��ul��.ij�1�
Y
or Ylilll
Pk l I pr 1 'r! ul
g��ijfp,6N���l o� Pl����s�cl�,(il
l4'�a�
a
42
90447
Van Ness
�I��dl((d�d{'11
'111 ilE',jiliifi lhii��l
+�11li?tl��1
'�f i ?ff J1�7t1��
C I'l lli. l:nff13 nfril��tluu��
'y tr^anstesc requiipcd
i���f:
202
0.3%
3
Attachment B, cont'd
.:111:1- . --- --- ... -.11 .1-1—.1--.1-1 - - ------- -----
ME
27,158
4
Attachment B, cont'd
' 0
6
Student
In BBB
Zipcode Neighborhood BBB Route Service Service Level
#of
students,
fa ulty c &
Percent of
Total
Rapid Translit
Access
Rank
Area
staff
43
90026
Hollywood, Franklin- Fountain-
It
ll 2 Iransiters
194
0.3%
Red Line
Rail
Western- La Brea
LA, Slauson-El Segundo-
T
"I �tnifgj
2 transtays, v�Equliral
200
0.3%
Green Une
44
90044
Figueroa-Normandie
H”! Qlii�;
RaH
„I dlrltlft,lr'�II
MLtl
M.
Leimert Pik, Colseurn-Vernon-
filij M
u
46
90008
Arlington-La Clenega
NMI
2.x Isifl �eqitjlilreij
207
0-3%jr-�xp'
Raif
r,
Hollywood, Fountain-Melrose-
R t)
46
90038
Western- La Brea
Ile I ID ;11,
IM , fitt"i",
rp "d
0.3%
47
90293
Playa del Rey, Ballona Creek-
j
ti,rirji,rsrr,,; rrq Wrmd
200
0-3%
Lax-Lincoln-Ocean
Mill,
Carson, 405-Sepulveda-
jrr',�fljW 11- ,
'"I't
41M ROW
48
90745
Alameda -110
,
21xsnrA� ls njr1u)rLd
183
0.3%
lane,
49
90062
LA, Exposition-Slauson-
)V,g, ff
2 wanstail required
ISO
Expo Lint
Normandie-Arlington
i 1,
1 fill] M
Rpill i
50
90057
LA, Macarther Park, Beverly BL-
2 transfers, I transfer to Rapid
151
0:2%
Red Line
'ail
Olympic-Alvarado-Hoover
7
R
iizi r" 00,
El Segurido, imperial-
RP M
51
90245
Rosecrans-Aviation-beach
1,4
il I'll, , .1
firarisfers reqp!�-. Cl
1
165
0.3%
ME
27,158
4
Attachment B, cont'd
Attachment C, Distribution by Zip Code of SMC Student and Staff Residence Locations, Spring 2006
'1111;1.� V�gfj
qg
it!i
lv'ii
71
olt P'r
IAt 1 rr
....... It
Nil
Il
Attachment C, Distribution by Zip Code of SMC Student and Staff Residence Locations, Spring 2006