sr-071012-7a10_
City of City Council Report
Santa Plonies -
City Council Meeting: July 10, 2012
Agenda Item:
To: Mayor and City Council
From: Gigi Decavalles- Hughes, Director of Finance
David Martin, Director of Planning and Community Development
Subject: Introduction and First Reading of an Ordinance Modifying Sections of
Santa Monica Municipal Code Article 3 Related to the Management of
Parking and Adoption of a Resolution Setting Public Parking Rates
Recommended Action
Staff recommends that City Council:
1) Introduce for first reading an ordinance modifying Santa Monica Municipal Code
Article 3 related to parking regulations;
2) Approve off - street parking policies for vehicles displaying disabled placards,
including charging vehicles displaying disabled placards in the Downtown parking
structures and in the Civic Center during capacity events;
3) Approve the attached resolution establishing new parking effective October 1,
2012 at all locations except beach lots where rates would be effective November
1, 2012 with the change to winter rates, subject to Coastal Commission approval
where required;
4) Authorize the City Manager to negotiate and execute an agreement with Santa
Monica College to provide validated parking for students attending classes at
Emeritus College; and
5) Direct staff to continue to use any incremental increase in General Fund parking
revenue over the FY 2009 -10 base year to address traffic, parking, access and
circulation; and
6) Direct staff to study the development of a Parking Enterprise Fund during FY
2012 -13 and present recommendations as part of the FY 2013 -15 budget.
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Executive Summary
Parking in Santa Monica is a limited resource, in high demand, and has been the
subject of numerous studies and reports over the past decade. These studies have
resulted in numerous changes to parking operations, including the transfer of parking
operations and permit issuance to the Finance Department. Additionally, Council has
taken various actions to provide greater flexibility in the setting of rates, including
granting the City Manager the ability to set event rates up to $25 per entry and to adjust
rates in the Downtown and Civic Center areas to ensure the success of the Interim
Parking Plan in place during the reconstruction of Parking Structure 6. These actions
have made numerous sections of Santa Monica Municipal Code Article 3 outdated. The
proposed ordinance modifying various chapters of Article 3 updates the ordinance to
reflect the current organizational structure and codifies various actions Council has
taken to better manage traffic over the past two years through the Interim Parking Plan,
Land Use and Circulation Element (LUCE), and actions taken in response to the
previous 2010 Walker Parking Consultant study. Staff is also proposing to codify a
provision to provide some flexibility in adjusting rates not more than quarterly if
occupancy and other factors are not met, which would allow staff to better manage
parking demand throughout the City.
The proposed Parking Rate Resolution reflects the results of the most comprehensive
study of rates Citywide in more than a decade and adjusts every parking rate in the City
except the Main Street parking lots, which were adjusted last year. The proposed rates
were developed using an empirical model that takes into account occupancy, current
rates, parking rates in comparable areas and other factors. The Resolution looks at
parking as a Citywide system and proposes rates reflecting the overall parking
management strategy, which includes higher pricing in the congested core areas and
lower pricing in areas of greater availability. This management strategy optimizes the
use of the City's existing public parking resources, and implements General Plan
policies, including Land Use and Circulation Element (LUCE) Policies T21.2, T21.5,
T21.6 and 26.6, that encourage the use of pricing strategies to improve access to
parking in impacted areas and reduce congestion associated with parking. The
ordinance and resolution also propose new monthly parking permits to better meet
demand, including a permit in the South Beach lot that would allow for parking past
sunset, and additional evening and week -day daytime -only permits in the Downtown
area.
Council is also being asked to set policy related to the use of disabled placards for off
street public parking. Currently, by resolution, free parking for disabled placards is only
provided in the beach lots. To best manage access to parking spaces and ensure that
they are more likely to be available in the congested Downtown structures, staff
recommends that Council support a policy to provide free parking for those with
disabled placards in all City -owned parking facilities except the Downtown parking
structures.
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The proposed changes would result in:
• Reduced evening parking rates in the Downtown.
• Reduced parking rates in the Civic Center and Library.
• Increases at the beach lots that reflect demand.
• A 25 cent increase to parking meters citywide, except the Downtown.
• A significant increase in Downtown on street parking meter rates to reflect
demand.
• An increase to Downtown Parking Structure rates during the peak daytime period
by reducing the free period to 90 minutes and increasing the hourly rate after 2.5
hours and the daily rate to reflect market rates.
The rate changes are expected to result in a revenue increase of approximately $3.5
million for each full fiscal year following implementation.
Background
Public parking in Santa Monica is a limited resource that is in high demand, and
presents many challenges to both users and City administrators. During peak periods,
the average occupancy rate for some Downtown parking structures can exceed
95 %, while others are under - utilized. Similarly, the Central Beach zone and Pier
parking areas may exceed capacity during peak hours, while other parking resources
are underutilized. Parking management strategies, including parking pricing, are critical
tools for providing more balanced utilization and improving access to destinations
throughout Santa Monica.
To date, most of the City's parking efforts have been focused on the Downtown area. In
2006, Council approved the Downtown Parking Program, which included three
components:
• Seismic retrofit of two nine -story parking structures (Numbers 2 and 4);
• Tearing down and rebuilding three five -story parking structures (Numbers 1, 3
and 6), with up to 712 additional spaces; and
• Adding up to two new parking structures, containing a maximum of 1,000
additional spaces, to accommodate parking for new development, in the area
generally bounded between 4th Court, Wilshire Boulevard, 6th Court and
Colorado Avenue.
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In 2009, the City contracted with Walker Parking Consultants to update the 2006
Downtown Parking Program and in 2010, Council approved an Implementation Plan
that included the following actions:
1) Complete a study of overall pricing and hours of operation changes for both the
parking structures and on- street parking meters.
a. Adjust meter and structure prices throughout the Downtown and adjacent
areas as identified through the study and by City staff.
b. Adjust meter and structure hours of operation, as identified through the
study and by City staff.
2) Develop agreements and new signage for public use of private parking facilities.
3) Identify and secure employee parking options.
a. Re- negotiate 100 Wilshire parking agreement in Structure 2 (Completed
and approved by Council on January 19, 2010.)
b. Identify locations (including private lots and peripheral locations) and
short- headway transportation options to /from the identified location(s).
4) Expand transportation demand management programs.
5) Identify and expand alternative payment mechanisms.
a. Replace meters with ones that accept credit cards.
b. Expand or develop new smart card system.
6) Review parking operations staffing, policies and procedures.
a. Review parking operations staffing.
b. Review revenue control, cashiering and close out procedures.
7) Review /formalize maintenance program.
8) Review Walker in -lieu fee recommendations.
9) Research and develop centralized valet program.
10) Establish mechanism for ongoing review of pricing, parking supply and demand,
and operations.
11) Develop pro- active program to disseminate parking information.
Most recently, Council approved an Interim Parking Plan for parking during the
construction of Parking Structure 6 that has relocated 153 monthly parkers from Parking
Structure 6 to the Civic Center and Library. The City's parking policy was incorporated
into the updated LUCE adopted in July 2010 and included a range of strategies to
improve parking access and availability, as well as manage congestion through parking
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pricing, expansion of the "park once" approach, and alternative transportation. Specific
LUCE policies addressed by the Interim Parking Plan include:
• 21.2: Consider eliminating direct and hidden subsidies of motor vehicle parking
and driving, making the true costs of parking and driving visible to motorists.
• 21.5: Strive to implement measures to minimize the time motorists spend
searching for parking through way- finding and pricing parking to create
availability.
• 21.6: Consider parking pricing and commuter parking limits as tools for managing
congestion.
• 26.6: Use parking pricing as a tool to manage congestion.
An Information Item was issued on June 25, 2012, updating Council on progress made
on these initiatives.
Discussion
Ordinance
The implementation of the strategies outlined above has caused current parking
regulations, especially those related to department and staff responsibilities, in Santa
Monica Municipal Code Article 3 to be outdated and also to no longer reflect best
practices. Staff from Finance, Police, Planning and Community Development, and
Community and Cultural Services reviewed the entirety of the Article with the City
Attorney's Office and are proposing changes that streamline and modernize the code to
reflect recent Council actions and current practices. The most significant proposed
changes to the Article, which reflect new policies not previously considered by Council
but are consistent with previous policy actions Council has taken with the adoption of
the previous Walker Parking Consultants study, Interim Parking Plan and LUCE, are as
follows:
• Modification of Chapter 3.04.030 to provide for the issuance of permits that allow
for parking past sunset in the South Beach Lots to facilitate use of the lots by
employees of Main St. merchants.
• Addition of Chapter 3.06, Car Share Parking, specifically to allow for the parking
of car share vehicles in designated on- street public parking spaces.
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• Addition of 3.08.090 to codify current holidays when preferential parking
restrictions are not enforced as January 1, July 4, Thanksgiving Day, and
December 25.
• Modification of Section 3.16.170 to allow for regular adjustments to on- street
parking meter rates at regular intervals based on a survey and report of
occupancy rates. The chapter provides for adjustments at $0.25 increments not
more than quarterly and not to exceed $4.00 per hour or lower than $1.00 per
hour for on- street meters. Adjustments for off - street facilities are addressed in
the attached parking rate resolution.
• Modification of various sections related to payment and permits to provide for
implementation of license plate reader technology.
• Elimination of various sections that are duplicative of California Vehicle Code
regulations.
• Addition of provision to allow for administrative adjustments of parking rates,
including parking structures and lots, based on factors that are included as part
of the model, such as occupancy, rates of comparable areas, and distribution of
parking between facilities. The provision provides for adjustments to rates not
more than quarterly and only after 30 days' notice has been provided.
Policy for use of Disabled Placards in Off Street Parking Facilities
Currently, Council- adopted policies provide free off - street parking to vehicles displaying
disabled placards in the Beach Lots via Section 9 of Resolution 10595 (CCS) adopted
on July 26, 2011. There are no Council resolutions, policies or laws providing free off -
street parking in any other City -owned lot or structure. Current and historical practice is
to let those with disabled placards leave without paying if they request it at the point of
payment and if they park in ADA spaces located off the alley in some Downtown parking
structures. Recent usage surveys showed that at peak times, 97% of ADA accessible
spaces in Downtown were occupied, 92% of those spaces were occupied by the same
vehicle for more than four hours, and 84% were occupied by the same vehicle for more
than six hours. This data suggests that the spaces are being used by Downtown
employees and /or nearby residents who desire long -term parking. The long -term
parking of any vehicles within the public parking structures reduces the amount of public
parking available for shorter -term visitors and makes it more challenging for those who
wish to patronize Downtown businesses.
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A review of applicable law, including the California Vehicle Code, confirms that there is
no local or State statute that requires the City to provide free off - street parking for those
displaying disabled placards or license plates. A majority of local city -owned off - street
gated parking facilities charge drivers who display a placard /license plate:
• Redondo Beach, Culver- City and County Museums charge.
• Los Angeles and Pasadena charge in their gated facilities only.
• Beverly Hills, Hermosa Beach, Manhattan Beach, and County Beaches offer free
parking.
Staff recommends that Council, via the attached rate resolution, confirm a policy to
provide free off - street parking for vehicles displaying disabled placards in City owned
parking lots outside the Downtown area, at the Civic Center, except during capacity
events, and Library parking structures. Staff also recommends that Council approve
charging vehicles displaying disabled placards in the heavily used Downtown parking
structures to better manage the parking resources and create greater access to
accessible parking spaces by discouraging the long term use of those limited spaces.
Additionally, vehicles displaying disabled placards will continue to be able to park for
free at marked on- street parking spaces (with the exception of valet parking zones or
areas designated with white curb paint) in conformance with State law. By charging for
parking in the most congested City -owned parking facilities, the ADA accessible spaces
will become more available to visitors throughout the day by discouraging long -term
storage of vehicles displaying disabled placards inside the City -owned Downtown
parking structures.
On April 2, 2012, the Disabilities Commission reviewed a proposal to charge disabled
placards in all City -owned off street facilities. The Commission voted to oppose this
recommendation by a vote of 5 -2. In their vote, as reflected in its letter submitted to
Council, the Commission found the technical data good but felt that the analysis failed
to address the social impacts of charging those with disabilities. Since the Disabilities
Commission meeting, staff has modified its proposal to only charge disabled placards
for off street parking facilities in the heavily utilized Downtown parking structures and in
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the Civic Center during capacity events and to approve free parking for those with
disabled placards in all other off street parking facilities. The Disabilities Commission
voted to oppose the revised proposal at its June 4, 2012 meeting. The Commission for
the Senior Community voted down a motion to support the modified proposal by 4 -3.
Parking Rate Resolution
In February 2012, staff contracted with Walker Parking Consultants to conduct a
Citywide parking rate study and to develop a model by which future rate adjustments
could be made. The parking rate study examined various factors including:
• Current occupancy and usage of City -owned facilities.
• Current rates.
• Rates at private Santa Monica facilities.
• Rates at various comparable and competitive areas.
• The relationship between on- street and off - street parking locations.
• Monthly rates.
• Event Rates.
Walker Parking Consultants was asked to provide a report that showed the exact rate
that the model produced for various areas. Staff reviewed the model recommendations
and developed proposed rates that were presented to various stakeholders, including
representatives from the Chamber of Commerce, Downtown Santa Monica, Inc., Main
Street Merchants, Neighborhood Councils, Pier Corporation, and the Pier Tenants
Association. In developing the proposed rates, staff sought to balance change from
current rates and compliance with previous Council actions that seek to lower rates in
less used facilities and charge more in congested facilities. The rate recommendations
in the attached resolution represent the most comprehensive change to parking rates
Citywide in more than a decade and closely tie rates to the City's broader transportation
policies adopted in the LUCE. This flexibility is proposed to be the same as that set
forth in the proposed ordinance for on street meters whereby any rate adjustments
would meet defined criteria, including:
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• The rates would not be adjusted more than quarterly, more than 25% lower or
higher, and will not exceed or lower beyond limits established in the attached
resolution.
• Rates will only be changed to support goals adopted in the LUCE, occupancy
targets and as reflected in the new rate model that takes into account the
factors outlined above.
• As proposed,
o parking rates are significantly decreased in the Civic Center and Library
and decreased for the average evening downtown parker from Sunday
through Thursday, who averages less than 3 hours per stay;
o parking rates are increased in the high demand areas of the Pier deck and
Beach Lot 1 N and in Downtown during the day.
• Any rate changes will require the approval of the City Manager and will
require at a minimum:
o 30 day notice.
o Posting notice of rate adjustments at affected locations.
o Written notice to stakeholders.
o Notices placed in a local paper and the City website.
Highlights of the proposed rates include (a full comparison of proposed vs. current rates
is included in Attachment D):
On Street Meters
• Increase rates from $1.00 per hour to $2.00 per hour Downtown.
• Increase rates elsewhere from $0.75 to $1.00 per hour.
Downtown
• Modification of parking facility rates to:
o 90 minutes free;
o $1 per hour for next 1 hour;
o $3 per hour thereafter with $14 daily maximum.
• Creates new types of monthly permits:
o Weekday, valid Monday through Friday from 6:00 a.m. to 7:00 p.m.
o Nights and weekends, valid from 4:00 p.m. to 8:00 a.m. and all day
Saturday and Sunday.
M
o Anytime, anywhere, valid in any Downtown structure, Library and
Civic Center all day, every day. Validity in Parking Structure 7 & 8 is
subject to agreement with Macerich.
Main Street
• No change to parking lot rates.
Civic and Main Library
• Elimination of evening and weekend flat rate.
• Significant reduction and simplification of rates to first 30 minutes free;
$1.00 per hour for next three hours; $5 daily max.
• Addition of a nights and weekends monthly pass valid from 3:30 p.m. to
8:30 a.m. and all day Saturday and Sunday.
• Elimination of shoulder (spring and fall) season.
• Addition of free parking from 4:00 to sunset in the South Beach Lots 4S
and 5S, located at 2030 Ocean Ave. and 2600 Barnard Way, and North
Beach Lot 3N, located at 1150 Palisades Beach Road.
• Recognition of the popularity of the Central Zone year round through
increased parking rates in that zone.
• Continued use of rate structure where parking rates decrease as one
moves north and south of the Pier.
• Rates remain in the range of $6.00 to $12.00, however, more locations
and times would utilize the higher rates. As an example, the $6.00 rate is
only available in the south and north beach lots midweek during the
winter, and central beach rates increase from $6.00 to $10.00 during
winter weekdays.
• Simplification of Beach House rates to $3 per hour with an $8.00 daily
maximum in winter and $3 per hour with a $12 maximum during summer.
• Consideration for potential addition of short -term parking spaces at Beach
Lot 3N, to be priced at $1.00 per hour.
Pier
• Elimination of shoulder (spring and fall) season rates.
• Simplification of rates to $3.00 per hour with a $12.00 daily maximum in
winter and $3.00 per hour with a $15.00 daily maximum during summer.
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Events
• Staff does not propose any changes to the existing event rate policy which
allows for charging up to $25.00 per entry with approval of the City
Manager.
Establishment of Parking Enterprise Fund
At its meeting on May 11, 2010, Council increased some parking rates in the Downtown
area as a result of the 2010 Walker Parking Consultants study. That study included a
recommendation that increased rates in General Fund facilities be used to benefit
parking, traffic and circulation. The incremental revenue increase from the 2010 parking
rate adjustment is being used to finance the debt related to the reconstruction of
Parking Structure 6. Parking and traffic continue to be the top issue in community
surveys and have numerous unfunded needs, including routine maintenance and
resurfacing of parking lots, new elevators in the Downtown structures, and resurfacing
of the Main St. lots.
Additionally, parking is currently operated as an enterprise and stakeholders have
expressed a desire for transparency in the uses of parking revenue and the desire to
designate any increased revenue to benefit traffic, parking, access, and circulation. The
establishment of a Parking Enterprise Fund, as originally proposed in Walker Parking
Consultants' 2010 study, would accomplish these goals. Staff recommends that
Council direct staff to study and bring forward recommendations related to the
establishment of a Parking Enterprise Fund as part of the FY 2013 -15 Biennial Budget.
Staff also recommends that, during the interim period, staff continue to use any
incremental increase in parking revenue over the FY 2009 -10 baseline first to address
traffic, parking, access and circulation. This recommendation supports the following
LUCE Policies:
• 21.8: Seek methods to use parking revenue to support travel by transit, bicycle,
walking and other modes.
• 26.3: Use a portion of revenues raised from parking charges to achieve more
sustainable transportation choices including transit, walking and biking.
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Parking revenues generated at the beach and Pier will still be directed to support these
enterprises.
Agreement with Santa Monica College
Santa Monica College operates the Emeritus College at 1227 Second Street,
immediately next to Downtown Parking Structure 2. The Emeritus College provides a
wide range of classes for seniors in promotion of the City's Life Long Learning
campaign and the City's efforts to promote a wide range of activities to engage the
senior community and to promote an active lifestyle. The College provides these
classes free of charge and the majority of classes last just under 2 hours. Staff
recommends that, to continue to promote the Life Long Learning campaign and an
active lifestyle for seniors, Council authorize the City Manager to negotiate and execute
an agreement with Santa Monica College to provide validated parking for seniors taking
part in classes at the Emeritus College. The validation would increase the free parking
period to two hours for the students of the Emeritus College. This recommendation is
consistent with previous Council, action taken to support involvement in Santa Monica
Malibu Unified School District activities through a provision for a limited number of days
of free parking for events at public school campuses throughout the City.
Stakeholder Input
Over the past three months, staff and Walker Parking Consultants have met with
numerous stakeholders, boards and commissions to discuss the proposed rate and
ordinance changes. As parking availability and access is consistently one of the top
concerns for the community, each presentation has had a robust discussion of the
advantages and disadvantages of the proposed rate structures. Generally discussions
concluded with either no official action or votes that were not unanimous. Specifically,
staff presented aspects of the recommended actions to Chamber of Commerce
representatives, numerous interested individual businesses and stakeholders, the Pier
Tenants Association and the following Boards and Commissions:
Im
• Commission for the Senior Community — Voted 4 -3 against a motion supporting
staff's recommendation to charge disabled placards. The commission also
expressed concern for seniors taking classes at the Emeritus College.
• Disabilities Commission — Voted 5 -2 against staff's original proposal to charge
vehicles with disabled placards in all off - street lots and structures. The
Commission's vote included feedback that the technical analysis didn't include an
analysis of the social impacts on persons with disabilities; requested the City
explore alternative methods to creating the desired turn -over rather than charging
placard holders; and that anything done be on a pilot basis and only where
necessary. On June 4, the Commission voted 6 -1 to not support staff's revised
proposal.
• Downtown Santa Monica, Inc. (DTSM) Board — At its June 28 meeting, the
DTSM Board voted in support of the rate recommendation, including the 90
minutes free and $14 daily maximum. The Board expressed support for
incremental revenue benefiting access, circulation and parking. The Board also
expressed support for creating an Enterprise Fund to ensure adequate funding
for maintenance. DTSM requested implementation be delayed until January 2013
and for the creation of the $3 pre -paid parking rate in the Civic Center.
• Main St. Merchants — Voted to support staff's proposed rates in the Main St. area
as long as two hours free is eliminated in the Downtown. The merchants also
voted to support lowering the South Beach mid -week summer rates and monthly
pass fee.
• Pier Board — Considered the proposal and recommended a modification to
provide for a lower winter weekday rate.
Based on the feedback received, staff modified its proposal as follows and as described
in Attachment B:
• Limited recommendation to charge persons with Disability Placards to only the
most impacted Downtown automated structures and at the Civic during events
that are expected to reach capacity.
• Modified recommendation to eliminate the 2 hours free in Downtown and replace
with 90 minutes free.
• Modified beach rates to have weekday and weekend rates.
IT,
Alternatives
As much discussion in Downtown and with Main St. merchants focused on the current
practice of providing the two hours of free parking in Downtown structures, Council may
wish to consider alternatives to staff's recommendation.
1) DTSM's initial recommendation to implement the rate adjustments without
eliminating the two hours free. This recommendation would devalue the incentive
for employees or other long term parkers to use the lower -cost peripheral
locations, eliminate the anticipated increase in General Fund revenue in the
Financial Impact and Budget Section, and would result in an additional revenue
loss of approximately $1.8 million compared with Fiscal Year 2011 -12 estimated
actuals.
2) Provide either no free time or a different amount of free time in Downtown
structures. This alternative would best move the City towards meeting the
transportation and parking management goals of the City, as adopted in the
LUCE and Interim Parking Plan. Under this alternative, Council could consider
three strategies:
a) Implement the proposed rates, as originally recommended (Attachment
D), eliminating the two hours free and eliminate weekday and weekend
beach lot rates. This recommendation would result in a $1.5 million
increase to the General Fund and a $2 million increase to the Beach
Fund.
b) Implement the proposed rates, as originally recommended, except in
Parking Structures 2, 4, and 7. Although these structures do frequently
reach capacity, they do so slightly less frequently than other Downtown
structures. Implementing 1 hour free in these three structures would
reduce the incremental revenue increase to approximately $750,000.
Financial Impact and Budget Actions
As recommended, the proposed rate adjustments would increase revenue by the
following estimated amounts for each full fiscal year:
General Fund - $1.5 million
Beach Fund - $1.1 million
Beach House Fund - $100,000
Pier Fund - $800,000
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There should only be marginal increase in the Civic Auditorium Fund that currently
receives the incremental revenue on event days.
Prepared by: Donald Patterson, Assistant Director - Finance
Director of Fi
David Martin
Director of Planning and Community
Development
Forwarded to Council:
Rod Gould
City Manager
Attachments:
A. Ordinance
B. Walker Parking Consultants Study
C. Resolution
D. Parking rate comparison of new vs. current rates
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City Council Meeting 07 -10 -2012 Santa Monica, California
ORDINANCE NUMBER (CCS)
(City Council Series)
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
SANTA MONICA AMENDING SANTA MONICA MUNICIPAL CODE
SECTION 3.02.030 RELATING TO THE GENERALLY
APPLICABLE CIVIL PENALTY FOR PARKING VIOLATIONS, AMENDING
CHAPTER 3.04 RELATING TO PUBLIC PARKING LOTS, ADDING
CHAPTER 3.06 RELATING TO CAR SHARE PARKING, AMENDING
CHAPTER 3.08 RELATING TO PREFERENTIAL PARKING ZONES,
AMENDING CHAPTER 3.10 RELATING TO PREFERENTIAL PARKING
FOR EMPLOYEES OF BUSINESSES, AMENDING
CHAPTER 3.12 RELATING TO TRAFFIC REGULATIONS, AMENDING
CHAPTER 3.16 RELATING TO PARKING METERS, AND AMENDING
SECTION 3.36.280 RELATING TO CITY -OWNED PARKING FACILITIES
WHEREAS, the City of Santa Monica is a small, extremely dense, older coastal
city consisting of just 8 square miles bordered on one side by the Pacific Ocean and on
three sides by the City of Los Angeles; and
WHEREAS, the City's population is approximately 90,000; and
WHEREAS, in addition to its large residential population for its geographic size,
the City is a very desirable place to work and visit; and
WHEREAS, on weekdays, approximately 300,000 people are present within the
City and on weekends the number swells to as high as 500,000 people; and
WHEREAS, the density of the City and the number of people working or visiting
the City on a daily basis significantly impacts traffic circulation and parking availability
on the City's existing street network and off - street parking facilities; and
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WHEREAS, to effectively regulate and manage traffic and parking circulation and
the transportation network, and thereby protect the public safety and general welfare,
the City owns and operates several public parking lots and structures, manages
preferential parking zones for its residents and businesses, and regulates on- street
stopping, parking, and standing of vehicles, including installing and managing parking
meters; and
WHEREAS, certain existing laws regulating parking are unclear, out of date,
duplicative of the California Vehicle Code, contain archaic language, or do not
adequately address present traffic and parking conditions in the City, which do not
promote public welfare; instead, they create confusion, hinder compliance, and impair
enforcement efforts; and
WHEREAS, existing Santa Monica Municipal Code ( "Code ") provisions
regulating the City's public parking lots include outdated technology or equipment that is
no longer in use; and
WHEREAS, existing Code provisions regarding preferential parking zones do not
accurately reflect current parking conditions in the City, and amendments to such
provisions would improve the process for designating preferential parking zones and
issuing permits, and facilitate effective management and enforcement of preferential
parking regulations; and
WHEREAS, existing Code provisions regulating parking meters for on- street
parking include now obsolete methods of regulation, and do not reflect current
technology and modern equipment used for operating, regulating, and managing
parking meters and on- street parking availability and circulation; and
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WHEREAS, pursuant to the regulatory authority under Vehicle Code section
22508, establishing a method for adjusting parking meter rates from time to time
depending on the use and occupancy of on- street parking spaces in different areas of
the City will facilitate effective regulation of traffic circulation and parking of vehicles in
the public streets and management of on- street parking; and
WHEREAS, the City's Land Use and Circulation Element (LUCE) includes twelve
principles to help the City achieve the goals of resource conservation and environmental
responsibility, including encouraging a more sustainable transportation system; and
WHEREAS, the LUCE specifically calls for the evaluation of a car sharing
program, which may be adopted by the City pursuant to Vehicle Code section 22507.1;
and
WHEREAS, the City has previously served as a hub for regional car sharing
services and car sharing is an effective tool for managing traffic and parking congestion;
and
WHEREAS, based on the foregoing, it is necessary to add and amend various
chapters and sections of Article III of the Code in order to better manage, control, and
regulate traffic and parking circulation throughout the City; to improve the City's
transportation network in order to promote a more sustainable transportation system; to
ensure adequate parking availability for residents, workers, and visitors; to prevent
traffic congestion and hazardous traffic conditions; and to promote compliance and
facilitate more efficient and effective notice and enforcement, all of which will promote
the public health, safety, and general welfare;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
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DOES HEREBY ORDAIN AS FOLLOWS:
SECTION 1. Santa Monica Municipal Code Section 3.02.030 is hereby deleted
in its entirety as follows:
SECTION 2. Santa Monica Municipal Code Chapter 3.04 is hereby amended to
read as follows:
CHAPTER 3.04
PUBLIC PARKING LOTS
3.04.010 Public parking lot defined.
A public parking lot as used in this Chapter shall mean all - inmeterp an off-
street parking lots or parking structure owned er and operated by the City of Santa
Monica or the Parking Authority of the City of Santa Monica.
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3.04.030 Beach parking lot parking permits.
(a) No person shall park or leave standing any vehicle in any beach parking lot,
except the Santa Monica Pier Deck Parking Lot, Parking Lot 1 N, and the Beach House
for any period between sunset and sunrise of the next succeeding day, without a valid
parking permit.
Beach ap rking lot parking permits authorizing parking during times when it
would otherwise be prohibited may be issued as follows:
(a1) To a City resident living in a designated permit area and to a resident's
guest for up to one year;
(b2) To a member of the public participating in or attending a regional event
within the City, if the City Council determines by resolution that the issuing
parking permits or parking receipts for beach- parking lots parking will further the City's
interests by facilitating the event.
3.04.035 Parking fees and permit fees.
Parking fees and permit fees, if any, designated permit areas, and exempted
Periods _may be established and changed, from time to time, by resolution. No parking
permit will be issued until all outstanding parking citations are paid by the permit
5
applicant.
3.04.040 Towing.
Any vehicle parked or left standing in violation of Section 3.04.0 of this Cede
Chapter may be towed, at the ewper's expense from the parking lot and impounded;,
and the The registered owner of the vehicle theree# shall be responsible for any fees in
connection with such towing and impounding.
3.04.050 Payment of posted fee required.
(a) Parking Lots with Attendants. No person shall park a vehicle in a public
parking lot with an attendant on duty unless he or she has paid the posted parking fee
and displayed the receipt for payment on the vehicle. Any person who parks in an
attended parking lot when no attendant is on duty shall pay the parking fee at the Pav
Machine located in the lot, or, if there is no Pay Machine, when exiting the lot if an
attendant is then on duty. If a vehicle is parked in an attended public ap rking lot without
a Pay Machine and w+thr),- the vehicle does not display a parking receipt, it shall be
presumed that the vehicle entered the parking lot when there was no attendant on duty.
(b) Parking Lots with Pay and misplay Machines and No Attendants. No
person shall park a vehicle in an unattended public parking lot with a Pay and Display
Machine unless he or she has paid the posted parking fee and. If instructed by a posted
sign to display the receipt of payment, the receipt must be visibly displayed the PeGe;pt
r°'I°^t'n° na„n,°°* on the vehicle as instructed by the posted signage.
(C) Parking Lots with Honer Boxes Alp n shall nark a vehicle in a public
parking lat with an Henor Box unless he or she has depGsited the posted paFkiRg fee
the slot de6a .Rated ter the 6paGe in whinh the v°h'nl° is parked
11
(d) Removal of Parking Receipts Prohibited. No person shall remove a
parking receipt from anotherI& vehicle in a public parking lot.
(d) Transfer of Parking Receipts Prohibited. No person shall transfer or cause
to be transferred a parking receipt from another vehicle in a public parking lot to avoid
Payment of posted parking fees.
■.
3.04.080 Marked exits.
No person shall remove an autemebile vehicle from a public parking lot except
through a marked exit gateway or driveway.
3.04.100 Parking spaces.
No vehicle shall be parked in any public parking lot except entirely within a space
indicated by painted lines, said spaces being commonly referred to as a "Parking
space'" "parking slot," or "parking stall," n ^r shall any ehiGle be parked where there is
posted a "NG Parking" sign unless exempted by permit pursuant to Section 3.04.150 of
this Chapter.
3.04.120 Desmgmation of Motorcycle parking areas.
► T3T TL' ST- T. ITTdi7 7T�iRSf�P.TT�Tf7TTN= T:S7@L1� 7R31:T -TS.!
■
■
7
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3.04.150 Trucks Large vehicles in public parking lots.
It ishall he „playg„" ^r any No person to shall drive ask a large vehicle as
defined in.Section 3.12.870 onto any public parking lot, unless the person has a permit
-• . - - -
does.not be applicable apply to any t~ ek making reg, large vehicle actively engaged
in business deliveries to or pick -up to from merchants maintaining an established place
of business adjacent to such parking lot.
3.04.160Littering Prohibited activities.
sports or recreational activity in any public parking lot that endangers public health or
safety or threatens Inlury to persons or damage to property.
3.04.170 Posted speed limits.
No person shall, while dFiving a vehicle on any public parking lot drive a vehicle
in excess of the posted speed limit on any public parking lot.
3.04.180 Trailers-.
NG peFsen shall drive onto any public parking lot a vehiG'e te whiGh is attanhed a
trailer, n vided that an the nark "nn 19t n manly knewn as the "Deauville Conn Lot,"
"
whOGh is located immediately north of the Santa K4GRiGa IVILIRiGipal Pier, it shall be
permissible to drive a vehicle to which is attached a trailer.
3.04.190 Maximum speed limit.
Unless otherwise posted, no person shall drive a motor vehicle upon by any
public parking lot at a speed greater than fifteen miles per hour. As used in this Section
a publiG parking lot shall mean any off street parkiRg faGility, metered Gr ,
City of Santa Monica.
3.04.200 Penalties.
(a) Any person violating any provision of this Chapter, except for provisions
restricting the parking or standing of vehicles, shall be guilty of either an infraction,
which shall be punishable by a fine not exceeding two hundred and fifty dollars per
violation or a misdemeanor, which shall be punishable by a fine not exceeding one
thousand dollars per violation, or by imprisonment in the County Jail for a period not
exceeding six months, or by both such fine and imprisonment.
(b) Any person who violates any provision of this Chapter, except for provisions
restricting the parking or standing of vehicles, shall be subject to administrative fines
R
and administrative penalties pursuant to Chapter 1.09 of this Code.
(c) The remedies provided in this Chapter are not exclusive, and nothing in this
Chapter shall preclude any person from seeking other remedies, penalties or
procedures provided by law.
SECTION 3. Santa Monica Municipal Code Chapter 3:06 is hereby added to
read in its entirety as follows:
CHAPTER 3.06
CAR SHARE
Section 3.06.010 Purpose.
The car share permit requirements established in this Chapter are intended to
promote sustainable and alternative transportation practices, alleviate traffic congestion,
manage the availability of on- street parking, particularly in areas that will maximize the
use of car share vehicles, and thereby improve traffic and parking circulation.
Section 3.06.020 Definitions.
The followinq words or phrases as used in this Chapter shall have the following
meanings.
(a) Car Share Vehicle. "Car share vehicle" shall mean a motor vehicle, no more
than six feet in height, that is operated as part of a regional fleet by a public or private
car sharing company or organization and provides hourly or daily service.
(b) City Car Share Program. "City Car Share Program" shall mean a program
under which the City designates on- street parking spaces for the exclusive use of
vehicles displaying a valid car share permit.
(c) Car Share Permit. "Car share permit' shall mean a permit issued by the CitV
for a car share vehicle.
10
(d) Eligible Car Share Organization. "Eligible car share organization" shall
mean a public or private car sharing company or organization that satisfies the criteria
of this Chapter.
Section 3.06.030 Designation of car share parking spaces.
The Director of Planning and.Community Development, or his or her designee, is
authorized in accordance with the purposes of this Chapter to designate streets or
portions of streets by signs or markings upon which parking is reserved for the exclusive
use of car share vehicles.
Section 3.06.040 Car share permit required.
No person shall stop, park or leave standing any vehicle in a place designated for
the exclusive parking of car share vehicles participating in the CitV Car Share Program,
unless the vehicle has a valid car share permit displayed as directed by the City.
Section 3.06.050 Eligibility criteria for car share company or organization.
Participation in the City Car Share Program is limited to car share companies or
organizations selected through a competitive bidding process, based on criteria
including but not limited to the following:
(a) The car share company or organization must have an online or other similarly
accessed real -time system used for processing and paying for car share vehicle
reservations:
(b) The car share vehicles may be accessed where they are parked without
requiring a person to go to a different physical location to execute a contract or pick up
keys or other access and ignition devices.
SECTION 4. Santa Monica Municipal Code Chapter 3.08 is hereby amended to
01
read as follows:
CHAPTER 3.08
PREFERENTIAL PARKING ZONES
3.08.010 State Vehicle Code provisions Purpose.
Then n{nns of this Chanter are expressly enanted under the Constitution of
the State Art'nle YI Q6nt'an 11, tenether with provisiGns of the Veh'nle Cede of the
State, as amended. The prGviS*GRG set ferth in the Vehicle Code shall geverR wheReve4:
this Chanter fails to net forth a specific n n The preferential parking
requirements established in this Chapter are intended to regulate and manage traffic
and parking circulation by limiting on- street parking availability on residential streets in a
manner that facilitates the ability of residents with preferential parking permits to find on-
street parking for their vehicles in close proximity to their residence and promotes
sufficient parking availability in a particular area when and where needed.
3.08.020 Definitions.
Fer puFpese of this Chanter, the ,.erta'n The following words and phrases are
defined and certain PrGv'6ieR6 shall be GGHStMed as herein set feFth, 6IRle6s it
appaFeRt frem the onntext that a .different m 'nten.te.t as used in this Chapter
shall have the following meanings.
(a) Dwelling Unit. "Dwelling Unit" shall mean any self- contained house,
apartment, stock cooperative, or condominium occupied solely for residential purposes.
(b) Preferential Parking Zone. "Preferential Parking Zone" shall mean a
residential area with streets and boundaries designated by the City Council wherein
vehicles displaying a permit issued pursuant to this Chapter shall be exempt from
parking restrictions established pursuant to this Chapter.
12
(c) Resident. 'Resident' shall mean any person who lives in a dwelling unit
located in a preferential parking zone.
(d) Visitor. "Visitor" shall mean a person visiting residents living in a preferential
parking zone.
3.08.030 Designation of preferential parking zone.
(a) Upon receipt and verification of a petition signed by residents living in two-
thirds of the dwelling units comprising at least fifty percent of the developed frontage of
the area proposed for designation, the City shall undertake such surveys or studies as
deemed necessary to determine whether an area should be designated a preferential
parking zone.
u Upon the recommendation of the Parking and TMAG cngineer City staff, the
City Council shall consider areas for designation as preferential parking zones. If the
Council finds that an area satisfies the criteria set forth in this Chapter for preferential
parking zone designation, the Council may adopt a resolution designating an area. as a
preferential parking zone and authorize the Parking and Traffin Cnnineer Director of
Planning and Community Development, or his or her designee, to establish appropriate
parking restrictions for the zone er
(ec) The City Council may, at its discretion, adopt a resolution designating an
area as a preferential parking zone and authorize the Parking and Traffic Engineer
Director of Planning and Community Development, or his or her designee, to establish
appropriate parking restrictions for the zone.
3.08.040 Designation criteria.
The findiRg6 referred to ^ this certien shall he Council may adopt a resolution
13
designating an area as a preferential parking zone based upon the following criteria
(4-a) That non - resident vehicles, defined as those vehicles operated by persons
whose destinations are to nonresidential areas, do or may substantially and regularly
interfere with the use of the majority of available p{on- street or alley parking spaces
by adjacent residents;
(2b) That the interference by the non - resident vehicles referred to OR GUID68GtiOR
(1) Gf this 98GtiG14 occurs at regular and significant daily or weekly intervals;
(3c) That the non- resident vehicles parked in the area of the proposed zone
cause or are the source of unreasonable noise, traffic hazards, environmental pollution,
or devaluation of real property in the area of the proposed zone;
(4d) That no unreasonable displacement of non - resident vehicles will result into
surrounding residential areas outside the proposed zone;
(5e) That a shortage of reasonably available and convenient residential related
parking spaces exists in the area of the proposed zone; and
(6j) That alternative solutions are not feasible or practical.
14
3.08.060 Dissolution process.
PreGeedings to dissolve a A preferential parking d istrict zone shall be
shall be dissolved by resolution of the City Council:
(a) open Upon receipt and verification of a petition signed by residents living in
two- thirds of the dwelling units comprising net less than at least fifty percent of the
developed frontage of the preferential parking zone, or
(b) upon adoption of an ordinance Upon findings by the City Council that the
criteria for designating the preferential parking zone are no longer satisfied.
3.08.070 Permits Preferential parking permits.
(a) Issuance and Fees. Th° Director of FinaRGe shall issue permits Her
fees. No permit will be issued to any applicant until
that applicant has paid all of his or her outstanding parking citations, including all civil
penalties and related fees.
An applicants shall be required to present proof of residency in the proposed
wit preferential parking zone.
Each qualified applicant is entitled to purchase one or more permits per vehicle,
up to three permits per year. The address of vehicle registration and dYover's IiGeps^
must coincide with the residence address of applicant. An applicants requesting more
than three permits for their his or her dwelling unit may be granted additional permits by
the Park;^^ and Traff;^ FRgi .^ ^r City upon showing that there are more than three
vehicles registered at the dwelling unit and that to deny additional permits would
15
constitute a hardship, and upon the determination by the City, that sufficient off - street
parking is not available to the applicant, and that to deny additional peFmits would
Permit fees shall cover the cost of establishing and maintaining the preferential
parking d istrict zone. These Permit fees shall be set by City Council Resin
resolution at the time of the preferential parking district zone designation. As- of-duly is
Gf eaGh year, the fee shall h'Q MdUGed by aRe half fGr eaGh permit issued after that
to he effentive for the remainder of the year.
(b) Duration. Preferential parking permits issued pursuant tp this geotion shall
remain in effect for a period of one calendar year or fraction thereof, or as long as the
permit holder continues to reside in the dwelling unit for which the permit was issued or
until the preferential parking district zone for which the permit was issued is eliminated
dissolved, whichever period of time is less.
(c) Visitor Permits. Any resident may purchase two visitor permits per dwelling
availability of permits to City residents the The owner or owner's agent of a commercial
property which is a City- designated historic landmark and which provides overnight
accommodations on residentially -zoned property within a preferential parking zone; may
obtain one guest permit for preferential parking per guest unit. Such permits shall be in
lieu of an exemption of the property's frontage from preferential parking regulations.
(e) Availability of Parking. A preferential parking permit shall not guarantee or
reserve to the ep rmit holder theree# an on- street parking space within the designated
16.
preferential parking zone.
(f) Restrictions and Conditions. Each permit issued pursuant to this Section
shall be subject to each and every condition and restriction set forth in this Chapter and
as provided for the preferential parking zone for which it was issued, iacludirtg
...,.,,bans or restrictions .. hic as may be altered or amended from time to time. The
issuance of such permit shall not be construed to be a perpnit f ^r, ^r appre al of, any
,ntn_,estra:R ;zrnr�. awea rrra�ar�.rr.r_s�ara�nrrraa�:m _ _ - . . -
with any other applicable parking law, regulation or ordinance.
3.08.080 Reserved.
3.08.090 Exemptions.
(a) The following vehicles shall ge are exempt from parking restrictions pursuant
to this Chapter:
(1) A vehicle owned or operated by a public or private utility whether privately of
publicly awned, when used in the course of business.
(2) A vehicle owned or operated by a governmental agency, when used in the
course of official government business.
(3) A vehicle for which an authorized emergency vehicle permit has been issued
by the Commissioner of the California Highway Patrol, when used in the course of
business.
(4) A vehicle parked or standing while actively delivering materials or freight.
(5) A vehicle displaying an authorized exceptiei} card exemption permit issued by
the City of Santa Monica.
(6) A vehicle parked for the purpose of attending or participating in an event
do
taking place at a school within the Santa Monica Malibu Unified School District,
provided that the vehicle is parked within two blocks of the school, the school has
requested and received approval from the City at least fourteen days before the event
date, and the school distributes notices to all addresses within a two -block radius of the
school. Exempt parking pursuant to this subsection (a)(6) is available for no more than
five events per school year for each school.
(b) All vehicles are exempt from parking restrictions pursuant to this Chapter on
the following holidays: January 1, July 4, Thanksgiving Day, and December 25.
3.08.100 Authority of City staff.
(a) The Perking and TraffiG cngineeY Director of Planning and Community
Development and the Director of Finance
submitted to and approved by the City COURGO! are authorized to adopt administrative
regulations that are consistent with the purposes of this Chapter.
(b) Direster of Finance. The DireGter .,f FminanAe shall have then+„ to
(G) ° 9',oe ro",s The Police Chip # Department shall have the authority to
enforce the rules and administrative regulations established pursuant to this Chapter
3.08.110 Prohibitions and fines.
No vehicle ep rson shall be stop, stand or parked- er-stspped a vehicle adjacent to
any curb in a permit preferential parking zone in violation of any posted or noticed
iU
prohibition or restriction, unless a the person has a valid and current preferential parking
vehicle, or is otherwise exempt to the extent authorized by law as direGted by the-Gity.
Preferential parking permits issued ffir visiters arp exempt frern the
including a licence number on thepermit.
3.08.120 Transfer of preferential parking permits prohibited.
(a) it shall be unlawful fer aR No person to shall sell, rent, or lease, or cause to
be sold, rented, or leased for any value or consideration any preferential parking permit.
Upon the conviction of a violation of this subsection, all permits issued to, or for the
benefit of, the dwelling unit for which the sold, rented, or leased permit was authorized
(b) it shall be unlawful fGF aRy No person to shall buy or otherwise acquire for
value or use any preferential parking permit, except as provided for in this article
• - - -
(c) Any person violating this Section shall be guilty of an infraction, which shall be
punishable by a fine not exceeding two hundred fifty dollars, or a misdemeanor, which
shall be punishable by a fine not exceeding one thousand dollars per violation, or by
imprisonment in the County Jail for a period not exceeding six months, or by both such
fine and imprisonment.
SECTION 5. Santa Monica Municipal Code Chapter 3.10 is hereby amended to
read as follows:
CHAPTER 3.10
PREFERENTIAL PARKING FOR EMPLOYEES OF BUSINESSES
AND COMMERICAL PROPERTY OWNERS
i&6l
3.10.005 Purpose.
The preferential parking requirements established in this Chapter are intended to
regulate and manage traffic and parking circulation by limiting on- street parking
availability on designated streets in a manner that facilitates the ability of employees of
businesses and tenants of commercial property owners with preferential parking permits
to find on- street parking for their vehicles in close proximity to their place of work, and
promotes sufficient parking availability in a particular area when and where needed.
3.10.010 Preferential parking for businesses and commercial property owners.
Subject to the eligibility requirements established in Section 3.10.020 and any
administrative guidelines regulations established thereto, a business or commercial
property owner with legal non - conforming on -site parking located within a fifteen
hundred foot radius of one of the blocks specified in this Section beew may be issued
preferential parking permits by the Transportation Management Division Cam.
Total # of
Block permits
10th St. between Pico and Michigan 8
10th St. between Pico and Bay 2
11th St. between Pico and Bay 2
11th St. between Bay and Grant 2
1000 Bay Street between 10th and 11th 3
1100 Bay Street between 11th and Euclid 3
TOTAL 20
3.10.020 Requirements for permits.
After the receipt of a complete application, the Transpertatien MaRagemeRt
Division City may issue preferential parking permits to a qualified business or
commercial property owner located in a preferential parking district zone subject to
20
findings by the City of: the availability of spaces; the City's approval of a worksite trip
reduction plan pursuant to Section 9.16.080 of this CodeU the business' or commercial
property owner's agreement to share its off- street parking with other businesses or
commercial property owners in the area to the extent feasible consistent with local law;
and the payment of the requisite permit fee. No business or commercial property owner
shall be eligible to possess more than five permits at any time. A lottery system may be
implemented to allocate preferential parking permits to ensure that all qualifying
businesses and commercial property owners have a fair opportunity to obtain a permit.
Administrative guidelines may be established to provide additional requirements
nens.stent vAth this Ghapter inGl irdng the gendUGt and timing of the lettery the
i e
application submittal date, the number of permits that- vAill. be missued to individual
qualifying businesses, and guidelines fer the use of the permits. Permit holders who
violate this Chapter or program guidelines any administrative regulations may have their
permit revoked and may be excluded from obtaining future permits.
3.10.030 Rights and duties of permittees.
Preferential parking permits shall allow the permit holder to park one car
associated with that permit on the specific block for which the permit is issued from nine,
a.m. to six p.m. weekdays. The permit holder must be an employee of the business or
the tenant of a commercial property owner that is issued the preferential parking permit.
3.10.040 Fees.
The fee for preferential parking permits issued pursuant to this Chapter shall be
set by resolution of the City Council.
3.10.050 Term.
21
Permits shall be valid for three months and reissued quarterly to permittees in
good standing.
3.10.060 Administrative regulations.
The Director of Planning and Community Development and the Director of
Finance are authorized to adopt administrative regulations that are consistent with the
purposes of this Chapter, including but not limited to the conduct and timing of the .
lottery for allocating preferential parking permits, the permit application submittal date,
the number of permits that will be issued to individual qualifying businesses or
commercial property owners, and regulations for the use of the permits.
SECTION 6. Santa Monica Municipal Code Section 3.12.010 is hereby amended
to read as follows:
3.12.010 Definitions.
The following words and phrases are
shall have the followinq meanings.
SECTION 7.Santa Monica Municipal Code Section 3.12.020 is hereby deleted in
its entirety as follows:
SECTION 8. Santa Monica Municipal Code Section 3.12.070 is hereby amended
to read as follows:
22
3.12.070 Loading zone.
"Loading Zone;" is that space adjacent to a curb reserved for the exclusive use of
vehicles actually actively engaged in loading or unloading of materials, freight or
passengers.
SECTION 9. Santa Monica Municipal Code Section 3.12.080 is hereby amended
to read as follows:
3.12.080 Official traffic control signals.
"Official Traffic Control Signals" includes any devices, whether manually,
electrically or mechanically operated, by which traffic is alternately directed to stop and
to proceed, and which is placed or erected by authority of a public body or official
having jurisdiction.
SECTION 10. Santa Monica Municipal Code Section 3.12.090 is hereby
amended to read as follows:
3.12.090 Official traffic control devices.
"Official Traffic Control Devices" include all signs, signals, markings, and devices
nti„snnc otpint consistent with this ^ Vehicle Code Sections 440 and 21400,
placed or erected by authority of a public body or official having jurisdiction for the
purpose of regulating, warning, or guiding traffic.
SECTION 11. Santa Monica Municipal Code Section 3.12.100 is hereby
amended to read as follows:
3.12.100 Operator.
"Operator," includes the driver, i deF or lea e-F of ^ hense and ^ any person w#o
23
1:18.1: 7TH: rS1R77: 1'}. TT�I�I. FRLS7TS1iA1C7L�RdS L17.'► 7SZ7�1- �:tlal- 7�.�1:T.7l�i:ET:S7�E11
physical control of a vehicle.
SECTION 12. Santa Monica Municipal Code Section 3.12.110 is hereby
amended to read as follows:
3.12.110 Park or parking.
"Park" or "parking' is the standing of a vehicle, whether occupied or not,
otherwise than temporarily; for the purpose of and while actually engaged in loading or
unloading passengers or materials.
SECTION 13. Santa Monica Municipal Code Section 3.12.140 is hereby deleted
in its entirety as follows:
SECTION 14. Santa Monica Municipal Code Section 3.12.190 is hereby
amended to read as follows:
3.12.190 Sidewalk.
"Sidewalk;" is that portion of a street other than a roadway or a parkway
apart by curbs, barriers, markings or other delineation for pedestrian travel.
SECTION 15. Santa Monica Municipal Code Section 3.12.200 is hereby
amended to read as follows:
3.12.200 Stop or stopping when required.
"Stop;" or "Stopping When Required," is a complete cessation of movement.
24
SECTION 16. Santa Monica Municipal Code Section 3.12.260 is hereby
amended to read as follows:
3.12.260 Official traffic control signals.
Whenever traffic is controlled by official traffic control signals exhibiting the
words, "GO," "CAUTION," or "STOP," or exhibiting different colored lights successively,
one at a time, such signals shall conform with the requirements of the Vehicle Code and
all tra#as erp sons shall comply with such signals.
SECTION 17. Santa Monica Municipal Code Section 3.12.270 is hereby
amended to read as follows:
3.12.270 Disobeying instructions of various signals.
No person shall disobey instructions of:
/r.\ Anv paint marks plaoe J upon then rfnno ..f the roadway, a
(d) ARy any banner or sign erected by aRy of the n„hli^ den.,rtmentG .,f the City
and erected or placed in accordance with provisions of this Chapter.
SECTION 18. Santa Monica Municipal Code Section 3.12.300 is hereby deleted
in its entirety as follows:
25
SECTION 19. Santa Monica Municipal Code Section 3.12.710 is hereby
amended to read as follows:
3.12.710 Stopping, standing, and parking.
The Parking and Traffic Enginee Director of Planning and Community
Development, or his or her designee, is hereby authorized to establish, maintain, and
designate upon the surface of the roadway or curbs stopping, parking or standing
regulation signs or markings, which signs or markings shall conform to the provisions of
the Vehicle Code and shall have the meanings therein prescribed. Such authority
includes the power to determine those streets within any commercial or residential
district which have a grade exceeding three per -cent (3 %) and upon which a hazardous
condition would be created unless unattended motor vehicles are parked by blocking
the wheels thereof by turning them against the curb or by other means and to cause
appropriate signs to be posted on such streets. When such signs have been posted, or
street or curb markings placed, no person shall park, stop, or-stand or park a vehicle in
violation thereof.
SECTION 20. Santa Monica Municipal Code Section 3.12.720 is hereby
amended to read as follows:
3.12.720 Removal of illegally parked vehicles.
Police Officers officers are hereby authorized to remove from streets or highways
within the City Pf Santa Manian to the nearest garage or other place of safety, or to a
garage or other place of safety designated or maintained by the Police Department, any
vehicle which has been parked or left standing in violation of an official sign or marking
prohibiting the stopping standing or parking of vehicles and giving notice that such
Kv,
vehicle may be removed.
SECTION 21. Santa Monica Municipal Code Section 3.12.730 is hereby
amended to read as follows:
3.12.730 Green parking zones.
Metered A green parking zone shall exist where the curb is painted green. with the The
words "15-Minute Limit" stencilled may also be stenciled on the curb within the zone. N't
person shall stop, stand or park in any green parking zone for more than 15 minutes.
Unmetered green parking zones may be established, SUbjeGt t9 the appreval ef the
Parking and TraffiG FRgineer, fer enly Federal� State, County, and City facilities and
public and parochial schools.
r-Pn-ts for five - minutes may be established, subjeGt to the approval of the Parking aRG1
Traffic Engineer, fGF FmedeFal and State banks, PLIbliG utility effiGes, offiGe buildings,
hete!6, matels, GOnvaleseent homes, and homes for the aged.
SECTION 22. Santa Monica Municipal Code Section 3.12.740 is hereby
amended to read as follows:
3.12.740 Yellow loading zones.
A yellow loading zone shall exist where the curb is painted yellow. with the The
words "15- Minute Loading Only 7 am -6 pm Mon -Sat" StBRG'11ea may also be stenciled
on the curb within the zone. No person shall park in any yellow loading zones between
the hours of 7:00 a.m. and 6:00 p.m. Monday through Saturday. No person shall stop,
stand or park in a yellow loading zone for a longer time than necessary to load or
unload materials, freight or passengers, and in no event longer than 15 minutes. A
yellow loading zone may be established if all of the following factors exist:
27
(1) Sufficient loading activity exists to warrant reducing curb parking by installing
the more restrictive loading zone.'
(2) Curb availability for loading is insufficient due to heavy area parking demand.
(3) Off- street or alley loading is not available.
SECTION 23. Santa Monica Municipal Code Section 3.12.750 is hereby deleted
in its entirety as follows:
3.12.760 Loading and limited paFking zones.
The Parking and Traffic Engineer m establish loading and limited parkin
zones upon reGe pt of an iRitial fee determined by City 0 Rcil resolution. The Parking
and TraffiG Engineer may also cause Such established Ze—nes te- be repaiRted upen
receipt of the same fee
SECTION 24. Santa Monica Municipal Code Section 3.12.760 is hereby
amended to read as follows:
3.12.760 White passenger loading zones.
A white passenger loading zone shall exist where the curb is painted white. with
the The words "'3- Minute Limit Passenger Loading Only-" or "Loading Only" sty rAled
may also be stenciled on the curb within the zone. No person shall stop, stand or park in
any white loading zone NG person shall step In a whiten r leading z e for a
longer time than necessary to load or unload passengers or deposit mail in an adjacent
mailbox and in no event longer than three minutes. A white passenger loading zone
may be established if curb parking is insufficient due to heavy area parking and
sufficient loading activity exists to warrant reducing curb parking by installing the more
restrictive loading zone a4;4 or the following factors exist:
INR
(4a) An adjacent hotel or motel exists wh Gh has with at least 50 rooms; and a
desk clerk on duty 24 hours a day does not have off - street loading dGes Ret exist a
(2b) An adjacent apartment or apartment -hotel existswh+oh has the same
existing factors as in item (1) subsection (a) above and where at least 50% of the
average monthly occupancy is of a transient nature.
SECTION 25. Santa Monica Municipal Code Section 3.12.770 is hereby
amended to read as follows:
3.12.770 Disabled Parking Zones.
(a) A Disabled Parking Zone shall exist where the curb or edge of the paved
portion of the street adjacent to the on- street parking space or where the stalls or
spaces in any pWbIiGIY owned er operated off- street parking facility have been
designated for parking for disabled persons in the manner required by the Vehicle
Code.
(b) No person shall stop, stand or park a vehicle in a Disabled Parking Zone
unless the vehicle has a distinguishing license plates issued to a disabled persons
pursuant to Vehicle Code Section 5007 or displays a distinguishing placard issued to a
disabled persons pursuant to Vehicle Code Section 22511.55 or 22511.59. Any vehicle
parked in violation of this Section may be removed from the Disabled Parking Zone in
the manner authorized by law.
(c) A Disabled Parking Zone may be established in
rrrar......
29
exists:
(1) Sorb On- street parking is insufficient due to heavy area parking; or
(2) Sufficient vehicular activity by disabled persons exists at the location.
SECTION 26. Santa Monica Municipal Code Section 3.12.775 is hereby added to
read as follows:
3.12.775 Disabled parking prohibited.
No person shall stand or park a vehicle on a street or in a parking stall or space
in an off - street parking facility when the vehicle displays, in order to obtain special
parking privileges, a distinguishing placard or special license plate issued pursuant to
Vehicle Code section 5007, 22511.55, or 22511.59, and any of the following conditions
are met:
(a) The records of the Department of Motor Vehicles for the identification number
assigned to the placard or license plate indicate that the placard or license plate has
been reported as lost, stolen, surrendered, canceled, revoked, or expired, or was issued
to a person who has been reported as deceased for a period exceeding 60 days.
(b) The placard or license plate is displayed on a vehicle that is not being used to
transport, and is not in the reasonable proximity of, the person to whom the license
plate or placard was issued or a person who is authorized to be transported in the
vehicle displaying that placard or license plate.
(c) The placard or license plate is counterfeit, forged, altered, or mutilated.
SECTION 27. Santa Monica Municipal Code Section 3.12.790 is hereby
amended to read as follows:
we,
3.12.790 Parking parallel with eurb Angle and head -in parking.
rr........ . _ �rar�: en�:rrsrr.�:r�rrreerrre r.
9:r�sr..r_W:na rs�n zrsras:
n ^t.^^ of the ^ ,r" line ^ edge of r^ ^,t...^., All parking upon a roadway or street shall be
parallel, except upon those streets which have been marked for or signed have a
posted sign indicating by the PaFkin„ and Tr ^ffie Cnnineer f ^r angle parking, upon which
streets vehicles shall be parked at the angle to the curb indicated by such markings or
signs and not otherwise.
(b) No person shall disobey instructions of any official traffic sign requiring head-
in parking.
SECTION 28. Santa Monica Municipal Code Section 3.12.830 is hereby
amended to read as follows:
3.12.830 Parking prohibited in specified places.
(a) Unless otherwise designated by a posted sign or a parking meter, No no
person shall stop, park or leave standing any vehicle in front of any entrance to any
carport, garage or in front of any driveway apron, or upon that portion of any public
street or place in the City where the Tr ^n ^n^rt ^tien Management Dvi^ n City sha4
er ^ ^t ^r ^^L A°^ t^ "^ has erected a sign or cause to be painted in red a portion of the
curb line.
31
(b) Notwithstanding the prohibitions contained in subsection (a) of this Section,
the owner or occupant of a single -unit commercial property may obtain a permit or
permits authorizing parking or leaving vehicles standing across the driveway of that
commercial property as specified in this subsection. For purposes of this subsection,
"across the driveway" means in the street parallel to the curb of the street blocking the
driveway. At no time may a person park a vehicle in such a manner that blocks or
intrudes upon any portion of a sidewalk or horizontal extension of a sidewalk adjacent to
the driveway or extension of a driveway crossing over the public right -of -way.
(1) Application Required. An application must be submitted to the
Tr.,„„ „, Ftat,„„ Management Divi , „ City which includes the following information:
(A) Applicant's name and address;
(B) Address of the property where parking will occur;
(C) Layout of driveway and detail of parking area it serves;
(D) Certification that entire parking area served provides parking for either the
owner or single tenant;
(E) Scaled layout of parking requested in -the public right -of -way showing each
proposed space or spaces at least twenty feet in length;
(F) The names and numbers of person(s) to be notified twenty -four hours a day,
seven days a week, in the event of complaints or concerns regarding parking operation.
(2) Number of Permits. The number of permits issued annually by the
TranspertatioR Management Div City for a property shall be limited to the number
of parking spaces identified on the parking layout.
(3) Responsibility for Permits. The permits shall be issued to the owner or
32
tenant, who shall have the sole responsibility for maintaining control of them and their
use.
(4) Term of Permits. Permits shall expire annually on August December 31st of
each year
(5) Cost of Permits. Permits valid from the effective date of this Section until
June 30, 2004, shall cost fifteen dollars per permit. Thereafter, the cost of the permit
may be set by resolution of the City Council. Additionally, the City may charge a fee to
cover the cost of processing permit applications, signage, and other costs resulting from
the permitting process.
(6) Signage. The parking area shall be posted with signage to inform motorists
that the driveway is subject to closure at any time by the property owner or lessee and
giving a contact telephone number that will be answered twenty -four hours a day, seven
days a week.
days.
(7) Processing. Once complete, applications shall be processed within thirty
SECTION 29. Santa Monica Municipal Code Section 3.12.835 is hereby
amended to read as follows:
3.12.835 Electric vehicle parking.
Planning and Community Development, or his or her designee, is authorized to
designate parking spaces or stalls in an off - street parking facility owned and operated
33
by the City of Santa Monica or the Parking Authority of the City of Santa Monica for the
exclusive purpose of charging and parking a vehicle that is connected for electric
charging purposes.
SECTION 30. Santa Monica Municipal Code Section 3.12.840 is hereby
amended to read as follows:
3.12.840 Parking time limited in specified places.
No person shall park or leave standing any vehicle upon that portion of a pub4G
street, alley or pgtk place during the posted hours and period of time prohibiting
SECTION 31. Santa Monica Municipal Code Section 3.12.845 is hereby added to
read as follows:
3.12.845 Street Sweeping.
No person shall park or leave standing any vehicle upon that portion of a street,
alley or public place during the posted days and hours for street sweeping.
SECTION 32. Santa Monica Municipal Code Section 3.12.850 is hereby
amended to read as follows:
3.12.850 Early morning parking prohibited.
No person shall park or leave standing any vehicle for a period longer than thirty
minutes between the hours of 3:00 a.m. and 5:00 a.m. of any day on any street, alley or
34
public place when posted in accordance with Santa McRiGa MUROGipal Cede Section
3.12.840 of this Chapter.
SECTION 33. Santa Monica Municipal Code Section 3.12.870 is hereby
amended to read as follows:
3.12.870 Height and width restrictions.
No person shall park any commercial vehicle on a public street or alley in a
residential district as established by Article 9 of this Code, except when actively
engaged in commercial activities, in the event of an emergency, or for the purpose of
loading and unloading, if any part of such commercial vehicle, together with fixtures or
property thereon, if any, measures more than seven ei ht feet in width or seven eight
feet in height.
SECTION 34. Santa Monica Municipal Code Section 3.12.900 is hereby
amended to read as follows:
3.12.900 Overnight parking permits for oversized vehicles.
Permits for overnight parking in residential areas may
be issued by the Chief of PeliGe er representative, City upon application of any person
therefor, and subject to the following provisions:
(a) Each application for an overnight street parking permit shall be filed with the
Cam, upon a form to be furnished by the City.
(b) Each such application shall set forth:
(1) The name, residence address, and telephone number of the applicant;
(2) The license number, make, model, and type of vehicle for which such an
overnight parking permit is requested;
35
(3) The name and current address of the registered owner of said vehicle;
(4) The dates for which the permit is requested. Such dates shall consist of two
twenty -four hour periods, to commence in all cases at s+* 6:00 p.m., and to end in all
cases, at si* 6:00 p.m. the following day;
(5) Such additional information as Chief of PGliG° °r his r° ° eRtative the City
may require;
(6) A statement that applicant declares under penalty of perjury that all
statements in the application are true; and
(7) The signature of the applicant.
(c) Upon the filing i.vifh the Chief of P°IiGe or representative of the application, tae
er she the City may make such investigation thereof as be deems necessary er
advisable 'R order to determine whether such a permit should be issued. An street
overnight parking permit shall be issued in a form designated by the Chief of o„ I•,.° OF
represeRtative Cam, specifying the twenty -four hour periods for which it is valid. Such
permit shall be issued only for a non- commercial passenger vehicle, as defined by the
Sal#ern+a Vehicle Code, which together with any fixtures, accessories or property,
except single post radio antennas, exceeds a width of eight feet, a height of eight feet,
or a length of twenty feet, but in no event shall such a permit be issued where, upon
investigation, it is determined by the Chief of o„r,.° OF FePF86GRtat've- Cam, that to
permit nine overnight parking of the vehicle for which the application is made would
constitute a hazard to pedestrians, vehicular traffic or the enforcement of the law by4he
(d) The overnight parking permit '°°i i.°d --ind-er this „rdi.,aRce shall be visibly
99
the street site ..f the „ e zed vehiGIG. displayed on the vehicle for which it was issued
as instructed by the City, and The the permit shall not be effective unless it is so affixed.
(e) No more than three such overnight parking permits may be issued in any
thirty -day period for the parking of an oversized vehicle at a single residence address.
(f) No An overnight parking permit issued pursuant to this Section shall he
^en°tr„ed as ,main^ does not waive compliance with any other applicable parking law,
SECTION 35. Santa Monica Municipal Code Section 3.12.1060 is hereby
amended as follows:
3.12.1060 AppearanGe • pon an ^ ..es« Penalties.
. . 11 1
-Z. .
37
r_TLr.sr_Sr.r.Er.r,rr_ta!_s ra: TSSr. L1:r.LiT_T7er.1:TTZea:trSTa:r_r lyra:1mr_Zr.r.r.r.sre
MMMW Vein—
Open GG e n rl , rt• vide that he O she gives his r her w4ten n e appear at s nh
time and plaGe as the Geurt may fox for his or her further appearaRGe, or upon his o
Pefusal te give GUGh PFGFniSe, upen si -r-.h h;;bl R,.; the Geui4 may fix, and he arshe shaH
thereupon be released fFOM GUStOCly-.
(b) Whenever a person in stepped n a Nghway n street ip the Gity fpr env
(G) Any person who wmi#ully violates his or her promises given 'R aGGordaRGe with
upon whiGh he or she was originally arrested. A promise to appear may be Gomplied
with by an appearaRGe by n el
(a) Any person violating any provision of this Chapter, except for provisions
restricting the parking or standing of vehicles or as otherwise specified in this Chapter,
shall be guilty of either an infraction, which shall be punishable by a fine not exceeding
in
two hundred and fifty dollars per violation, or a misdemeanor, which shall be punishable
by a fine not exceeding one thousand dollars per violation or by imprisonment in the
County Jail for a period not exceeding six months, or by both such fine and
imprisonment.
(b) Any person who violates anv provision of this Chapter, except for provisions
restricting the parking or standing of vehicles or as otherwise specified in this Chapter,
shall be subject to administrative fines and administrative penalties pursuant to Chapter
1.09 of this Code.
(c) The remedies provided in this Chapter are not exclusive, and nothing in this
Chapter shall preclude anv person from seeking other remedies, penalties or
procedures provided by law.
SECTION 36. Santa Monica Municipal Code Section 3.12.1070 is hereby
deleted in its entirety follows:
... - -
rc��vrssnsezrferrr�es�rrsrsr. - - -
39
SECTION 37. Santa Monica Municipal Code Chapter 3.16 is hereby amended to
read as follows:
CHAPTER 3.16
PARKING METERS
ar this GGde faHs to set forth any specific provisions.-
DefiTWOTS.
For the purpose of thus Chapter, certain The following words and phrases are
shall have the following meanings.
(a) Holiday. "Holiday" shall mean the following days: January 1, the third Monday
in January, the third MondaV in February, the last Monday in May, July 4, the first
Monday in September, the second Monday in October, November 11, Thanksgiving
Day, December 25, and any other daV designated bV the City Council as a day for
public feast, thanksgiving or holiday.
(b) Operator. "Operator" shall mean an individual who operates a vehicle as the
owner or lessee, or as the agent, employee or permittee of the owner or lessee, or who
is in actual physical control of the vehicle.
m
c) Parking Meter. `Parking meter" shall mean anv mechanical or electronic
single or multi -space device, system, or meter that registers payment for an on- street
parking space and is erected for the regulation of on- street parking.
(d) Payment. "Payment" shall mean any lawful coin bill or combination of coins
and bills of the United States of America, credit cards, debit cards or any other payment
method designated by the legend of the parking meter or adjacent signage.
030 Gain
The werd "ne'n" by shall mean any la.yf I GGOR GF mb'patien of Gains of the
United States of America as desig .rater! by the legend on the parkin meter.
3.16.040 Holiday-.
As used in this Chapter, the r. erd "heyday" shall mean and include the fallewing
days: lap a .
1
the 3Fd Monday
in Ian
, the 3rd
nr
Monday in February, the
ar
last
3.16.050 OperatGr-.
The word "operator"
r
whe
Monday in May,
jh
ly n the
1st MGnday
On September
the 2Rd Menday in Oetabe
r
i
r
r
NGyember 14,
Thank'y'
sg g
December
Day,
95 and
a other day designated
.,
b the
City CounGil
the
Gity Santa
Menica
day
for feast, thanksgiving
o
of
of
as a
publiG
4 >1G 045 In
parking
regulator
shall
mean inGlude
yel.iGle
The words
"in Vehicle
regulater"
parking
and any meGhaniGal
or e!eGtrORiG deviGe er
meter whiGh is fo-.r rental a-F lease from the Gity
and-ryh'ch 's planed
properly obtained
o attanhed inside a motor vehicle for the r lat'o of
°g�nvrpror
,.�,... . �. .. y.. wr placed
used,
... .......... �,.... ���...... vwr vehicle rvr� "�
3.16.050 OperatGr-.
The word "operator"
shall m Fnean and 'ncL rde eveny individual shall n rate a
whe
Ell
vehinle as the n e the en 4 en a itt f the n er n .,hn in
a Gtwal nhvninnl non+rnl of the vehinle
3.16.060 Parking meter.
The words "parking meter" shall Mean and inv-flude any mechanical or eleGtroniG
devine e-r meter erected fur the r u latien of nnrkinn by a itherity of this Chanter.
3.16.070 Authority of the Parking and TraffiG Engineer.
Sections 3.16.080 through 3.16.110 describe the powers and duties of the
Parking and Traffin Engineer.
3.16.080 Designation of parking spaces.
The onrhi..n and Traffin Fnnineer Director of Planning and CommunitV
Development, or his or her designee, is authorized and empowered to mark off or cause
to be marked off individual parking spaces in all ae..en Said narking nannen on any
public streets, which shall be designated by white lines painted or durably marked on
the surface of the street or on the curb.
42
3.16.120 Operation of parking meters.
(a) Unless exempt pursuant to subsection (b) or (c) of this Section, when any
vehicle shall be is parked in any metered parking space, the operator immediately shall
deposit payment in the manner prescribed on the parking meter or at the parking space.
Unless otherwise permitted by law, no person shall park a vehicle in a designated
metered parking space in excess of the maximum parking time limit set by the Oirec-ter
■-
(b) Subsection (a) of this Section shall not require an operator of a vehicle to
deposit payment in a parking meter when:
(1) The parking meter indicates an unexpired portion remains of the period for
which payment had been previously made; or
(2) An officer of the Fire or Police Department has determined a period of
emergency exists; or
(3) In compliance with the directions of a police officer or traffic control sign or
43
OR RT-R.Mrr.
M-7
... . ..........
3.16.120 Operation of parking meters.
(a) Unless exempt pursuant to subsection (b) or (c) of this Section, when any
vehicle shall be is parked in any metered parking space, the operator immediately shall
deposit payment in the manner prescribed on the parking meter or at the parking space.
Unless otherwise permitted by law, no person shall park a vehicle in a designated
metered parking space in excess of the maximum parking time limit set by the Oirec-ter
■-
(b) Subsection (a) of this Section shall not require an operator of a vehicle to
deposit payment in a parking meter when:
(1) The parking meter indicates an unexpired portion remains of the period for
which payment had been previously made; or
(2) An officer of the Fire or Police Department has determined a period of
emergency exists; or
(3) In compliance with the directions of a police officer or traffic control sign or
43
signal; or
(4) A posted sign at the parking space indicates words similar to "Except Sunday"
or "Except Sundays and Holidays" and the day is a Sunday or a holiday a° dsir,
(c) Subsection (a) of this Section shall not require an operator of a vehicle to
deposit payment in a parking meter if the vehicle is lawfully displaying one of the
following valid and current decals, placards or plates issued by the California
Department of Motor Vehicles:
(1) Clean Air or Zero - Emissions Vehicle Decal; or
(2) Any Special Recognition Plate.
GLI
or_RSr.Taa�sz�rra�sarsra,r�.�,a
3.16.170 Parking meter zones meter rates and hours of operation.
(a)Parking rates for parking a vehicle in a designated on- street parking space
shall be established and adiusted from time to time to manage the use and occupancy
of on- street parking spaces for the public benefit in all parking areas, based on the
following process:
(1) A target occupancy rate of eighty -five percent is established in order to
manage the supply of parking and make it reasonably available when and where
needed:
(2) At least annually and not more frequently than quarterly, the City shall survey
the average occupancy for each parking meter zone or area in the City that has parking
meters. Based on the survey results, the City may adjust the parking rates up or down
in twenty -five cent ($0.25) intervals to seek to achieve the target occupancy rate. The
base parking meter rate, and any adjustments to that rate made pursuant to this
Chapter, shall become effective upon the programming of the parking meter for that
rate. A current schedule of parking meter rates shall be available at the City Clerk's
45
office;
(3) The hourly meter rate shall not be less than seventy -five cents or exceed four
dollars.
(b) This Section does not apply to any off - street public parking lots or other off-
street public parking facilities owned and operated by the City of Santa Monica or the
Parking Authority of the City of Santa Monica.
3.16.180 Parking Downtown parking meter zone -LA."
nar_rrr_��ezrrsrr.�rrerz�:r.��
The Downtown Parkinq Meter Zone shall include all streets or portions of streets
within the area generally bounded by Wilshire Boulevard to the north Lincoln Avenue to
the east, Colorado Avenue to the south, and Ocean Avenue to the west, and the area
generally bounded by Colorado Avenue to the north, 4th Street to the east Pico
Boulevard to the south, and Ocean Avenue to the west.
ER
3.16.190 Parking Beach parking meter zone "B.—'
The Beach Parking Meter Zone shall include all streets or portions of streets lying
west of Ocean Avenue or Neilson Way, including but not limited to the following: Appian
Way, Barnard Way, Seaside Terrace, Moss Terrace, Vicente Terrace, Bay Street,
Bicknell_ Street, Pacific Street, Strand Street, Hollister Avenue, Wadsworth Avenue, Hart
Avenue, Fraser Avenue, Ocean Park Boulevard, and Marine Street.
3.16.200 Parking Citywide parking meter zone."
47
The Citywide Parkinq Meter Zone shall include all streets or portions of streets
within the City that are not designated as part of the Downtown Parking Meter Zone or
the Beach Parking Meter Zone.
n��yr�r�rrszsr_ tsr. Tasr�arr .�sea:�r�r_�rsrr_�rrssr_r.
m
3.16.240 Violation— Parking beyond time limit.
it is a v^^o '�, atmen4G No owner or operator shall cause, allow, permit or suffer any
• - TIMM DONCIRM!M.- • •- •. -•I
overtime, or beyond the periG 'gal maximum parking time established for any
parking meter zen° as here'^ described,-or-AG. No person shall deposit payment in any
parking meter any coin for the purpose of parking beyond the maximum legal parking
time for the particular parking meter zone.
3.16.241 Violation — Failure to remove vehicle within posted time limited period.
Any vphmnle„ot owner or operator whose vehicle is not removed from a City
owned or operated public parking +° lot where time limits are posted within the
posted period is in violation of this section.
3.16.250 Violation— Parking where meter indicates time limit is over.
it us a voolatiG No owner or operator shall peFrnitaRy allow his or her vehicle to
remain er be paced ap rked in any metered parking space adjaGent to any parking
time for which payment had been deposited in said meter has expired.
3.16.260 Violation— Parking beyond meter space.
it is a vmelatian to park No owner or operator shall allow any portion of his or her
vehicle to be parked across any line or marking of designating a metered parking meter
.•
3.16.270 Violation— Damaging parking meters or ehicle parking .,.,.ulateFs.
it is a vmelat6en tG No person shall deface, injure, tamper with, open or willfully
break, alter, destroy, or impair the usefulness operation of any parking meter or- any -in-
3.16.280 Violation — Slugs.
it as a violation to No person shall deposit or cause to be deposited in any parking
meter any slugs, device, of metal substance, or other substitute for lawful eeins
payment.
fra: �et nrrsart ssetirs�rn :smnra:srrn�rraa:�u:TSras�ar.�
� . � � ■ . � : • � . . �i7.r iiCii�eli7 ti�7ifetiDlrL•i�fetiHir7NH
50
. . . . . . .
011
_ .
gZg=rII .. elf ea6s[ TilmSeiFr. Sr�feaHZ.➢ I�feaHfir�Lr� scar_aH7.aear_i.LU1
- v— ---- °- v -
. _ .. - :trr�er_srarnnrr.�stm■�rs�rrr_rs
r�air:�r..r_rrr..n�ra: sou: r_raa.- .r_rs:r_rssnr_�mns`uttia
.�
.. . . .. ... . .. _. e.
51
.. ...
,r1mr-9MMOOTMO,:■
..
3.16.310 Parking meter permits.
Notwithstanding any other provision of this Code, any person may park a vehicle
at designated metered parking spaces in the City without the PeGes6ity of depositing
^6n° ^ *h° meters .,djaG °nt to 6uGh spaGe payment, provided that said the vehicle has
displayed in the manner required by the Traffic and Parking Engineer City a permit
issued by the Gity authorizing the vehicle to park in the space without the n,ese6s:ty -af
Payment and provided the parking meter displays a sign
authorizing parking permits at such meter. The areas in which such parking permits may
52
be used and the fees for the issuance of parking permits shall be established by
resolution of the City Council.
Mirl!1111 1! 1113111 11 I'll I
�VTStLT. TSeZ i7. r■ LY■ feTiVr■ T7■ 1WdWA rr■T.T.feT■7.rir■r■=et■Y_tiNrfi IHiriallHleserH
••
SECTION 38. Santa Monica Municipal Code Section 3.36.280 shall be amended
as follows:
3.36.280 Regulation of City -owned parking structures.
(a) No person may be present in a City -owned parking structure unless he or she
is engaged in one of the following activities or accompanying someone who is so
engaged;
(1) Parking or unparking a vehicle or riding in a vehicle which is being parked or
unparked;
(2) Departing from after parking, or returning to, for unparking, a vehicle which is
parked in the parking structure;
53
(3) Using or going to or from public restroom facilities located in the parking
structure;
(4) Authorized by the City of Santa Monica to be present.
(b) Any person violating subsection (a) of this Section shall be guilty of a
misdemeanor, which shall be punishable by a fine not exceeding one thousand dollars
per violation, or by imprisonment in the County Jail for a period not exceeding six
months, or by both fine and imprisonment; or shall be guilty of an infraction, which shall
be punishable by a fine of not less than one hundred dollars but not more than two
hundred fifty dollars.
(c) The term "City -owned parking structures" means the following structures,
excepting retail or commercial space:
(1) Structure No.
1, located at 1234 4th Street, Santa Monica;
(2) Structure No.
2, located at 1235 2nd Street, Santa Monica;
(3) Structure No.
3, located at 1320 4th Street, Santa Monica;
(4) Structure No.
4, located at 1321 2nd Street, Santa Monica;
(5) Structure No. 5, located at 1440 4th Street, Santa Monica;
(6) Structure No. 6, located at 1431 2nd Street, Santa Monica;
(7) Structure No. 7, located in the 1500 block of 4th Street, Santa Monica;
(8) Structure No. 8, located in the 1500 block of 2nd Street, Santa Monica;
(9) i Ot NG 3, IGGa +ed At 1125 2--rd Street, Santa MeniGa Structure No. 9, located
in the 1100 block of 4th Street, Santa Monica;
(10) Structure No. 10, located in the 1100 block of 3rd Street, Santa Monica;
(40.11) The Ken Edwards Center parking structure, located at 1527 4th Street,
:�l
Santa Monica.. -;
(12) Main Library Parkinq Structure, located at 601 Santa Monica Boulevard,
Santa Monica:
(13) Civic Center Parking Structure, located at 333 Olympic Drive, Santa Monica.
SECTION 39. Resolution No. 6102 (CCS), A Resolution Of The City Council Of
The City Of Santa Monica Setting Forth The Fees To Be Charged For Loading And
Limited Parking Zones, adopted on October 14, 1980, is hereby repealed.
SECTION 40. Any provision of the Santa Monica Municipal Code or appendices
thereto inconsistent with the provisions of this Ordinance, to the extent of such
inconsistencies and no further, is hereby repealed or modified to that extent necessary
to effect the provisions of this Ordinance.
SECTION 41. If any section, subsection, sentence, clause, or phrase of this
Ordinance is for any reason held to be invalid or unconstitutional by a decision of any
court of competent jurisdiction, such decision shall not affect the validity of the
remaining portions of this Ordinance. The City Council hereby declares that it would
have passed this Ordinance and each and every section, subsection, sentence, clause,
or phrase not declared invalid or unconstitutional without regard to whether any portion
of the ordinance would be subsequently declared invalid or unconstitutional.
55
SECTION 42.The Mayor shall sign and the City Clerk shall attest to the passage
of this Ordinance. The City Clerk shall cause the same to be published once in the
official newspaper within 15 days after its adoption. This Ordinance shall become
effective 30 days from its adoption.
APPROVED AS TO FORM:
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CITYWIDE PARKING RATE STUDY
PARKING RATE STUDY
SANTA MONICA, CA
Prepared for:
CITY OF SANTA MONICA
JUNE 7, 2012
WALKER
PARKING CONSULTANTS
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA rARXINO CoNSUIIANTS
JUNE 7, 2012 37- 8264.00
1 i
MIA,1
1. INTRODUCTION
1
II. THE RATE ADJUSTMENT PROCESS
2
1 . Implement a Parking Rate Model to Establish Rates
2
2. Frequency of Rate Changes
8
3. Use of Parking Revenue
8
4. Discounts to Parking Rate Structure for Payment Methods
9
5. Parking Validation Program
10
6. Policy Regarding Parking Permits
10
III. DOWNTOWN PARKING RATES
11
1. Parking Structures
11
2. Downtown Parking Structure Americans with Disabilities Act (ADA) Spaces
19
3. Downtown On- Street Metered Spaces
21
4. Civic Center Structure
22
5. Main Library Parking Structure
22
6. Ken Edwards Center
22
7. Central Beach Lots (Serving Downtown Employees)
23
8. Valet Parking Downtown
23
IV. PARKING RATES IN DISTRICTS OUTSIDE OF DOWNTOWN
28
1. Main Street
28
2. Mid City
29
3. Montana Avenue
31
A. East Pico Boulevard
32
V. BEACH LOTS
33
1. Beach Lots — Central
33
2. Pier Deck
35
3. Beach Lots — North
35
4. Beach Lots — South
37
5. Beach House Lots
38
VI. EVENTS
40
1. Civic Auditorium and Events
40
2. Parking Rates for Base Camps
41
3. Non - Commercial Vehicle Parking (Non -Base Camps)
42
APPENDIX
Sample Model Calculations A
CITYWIDE PARKING RATE STUDY WALKER
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CITY OF SANTA MONICA PARKING CONSURANr5
JUNE 7, 2012 37- 8264.00
EXECUTIVE SUMMARY
The City of Santa Monica hired Walker Parking Consultants to complete a study of rates for all public
parking facilities in the City. The primary goals of this study are to:
1. Properly manage parking demand to ensure availability in all locations and better use
underutilized parking resources.
2. Identify the relationship between public parking price, private parking price, adjacent uses and
parking demand.
3. Develop an objective, technical and transparent process by which to set public parking rates.
A. Determine parking rates City -wide, including beaches and for special events.
Parking rates must be regularly adjusted to manage parking demand appropriately; better use
underutilized spaces; and fund necessary maintenance, repairs, and in some cases construction costs.
This is especially true in Santa Monica given the large number of people who drive to or within the City
every day. City -owned parking assets are crucial to the proper functioning of Santa Monica's traffic and
circulation system as well as the operation of local businesses.
Despite the necessity of adjusting parking rates in a timely and appropriate manner, over the past
decade changes to the rates charged for public parking in Santa Monica have occurred on an infrequent
and inconsistent basis. City staff has identified the need for a systematic, transparent and technical
method by which to adjust parking rates citywide. This report describes the process and methodology,
and ultimately the model (Model), which has been developed to address this issue.
The Model's output is based on two factors:
1. Parking rates in comparable locations in parking facilities in Santa Monica and other Los Angeles
metropolitan -area communities; and
2. Average peak occupancy rates for on- and off - street parking spaces in Santa Monica.
The first factor is designed to ensure that Santa Monica remains competitive in the local market for
customers, residents, employees and visitors. The second factor addresses issues of parking demand and
congestion within the system. As a result, the Model's output results in both recommended parking rate
increases and decreases as there are a significant number of parking spaces in the City that experience
underutilization just as some facilities are congested. The occupancy factor also allows rates to adjust in
response to changes in parking demand overall, which may be the result in coming years with events
such as the opening of the Expo Light Rail Line to Santa Monica.
To ensure that the rates charged for parking reflect — in order to properly manage - parking demand in
different facilities and locations, we recommend that parking occupancies be evaluated and the rate
charged adjusted higher or lower if necessary, on an annual basis, if not quarterly or biannually. This
policy will allow the parking system to accommodate as many vehicles as possible. For example, where
peak parking occupancies are below 75% (such as in the Civic Center Structure, some beach lots on
weekdays, and some blocks of on- street parking) we recommend that current parking rates be reduced to
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA PARKIN6 coNSWANTS
JUNE 7, 2012 37- 8264.00
attract more porkers. Where parking occupancies are above 90 %, (such as in Parking Structures 1 — 9),
we recommend that current parking rates be raised to serve more short -term (e.g. customer) porkers by
turning over the spaces more frequently and encouraging long -term porkers to park in inexpensive
locations.
Several cities on the West Coast, including Seattle, San Francisco, Redwood City and Los Angeles, have
policies which specifically set parking rates in their Downtown and other districts using this process.
Other cities have set rates in a less technical manner, but nonetheless follow this common -sense principle
as a way to balance supply and demand and maximize the number of cars their parking system can
accommodate.
Whether or not the City decides to build additional parking is a separate policy issue that is not
addressed in this study or in the Model. However, regardless of whether, where or when more parking is
built in the City, the process set forth in this report for setting rates, or some other systematic process,
needs to be followed with consistency and frequency.
Although the Model is the centerpiece of the rate study we note upfront in the report that policies
regarding parking rates and the revenue they generate should be linked to the expenses incurred by the
local transportation and public parking system. The impetus to adjust parking rates, as is the case with
the cost to provide many services, is often linked to changes in the cost of providing that service. In many
public parking systems, policies mandate that revenues cover all costs (including long -term maintenance
and repairs) before remaining revenue is allocated to other uses. However, ultimately this is a policy
decision for each jurisdiction to make.
Our experience with municipal parking operations across the country suggests that when parking revenue
is not committed to the maintenance and repair of parking facilities, the likelihood that these issues will
be addressed in a timely manner decreases. When parking revenues and expenses are not considered in
tandem, efforts to maintain and repair the facilities are more difficult and ultimately more costly. Finally,
we note that it is reasonable, fair and effective for some parking revenue to be used for parking and
traffic - related improvements in the area in which it is generated.
Under the City's current system of allocating parking revenue, parking revenue goes directly into the
General Fund. We suggest that this policy has hindered the process of setting parking rates in a
consistent manner. As a result of this analysis we therefore recommend that a mechanism be established
to fund and require timely repairs and maintenance of the City's public parking assets and circulation
system.
The following is a summary of the results of the Model that was developed as part of this city -wide
parking rate study. We note that Model results may not be identical to the rates recommended by City
staff.
CITYWIDE PARKING RATE STUDY
CITY Of SANTA MONICA
WALKER
?ARKING COPISULTANtS
JUNE 7, 2012 37- 8264.00
DOWNTOWN — MODEL OUTPUT RECOMMENDATIONS
1. Downtown Parking Structures PS 1 — 9' Recommended Hourly Rates
• Option A: Hourly rates per the model, assuming a daily maximum rate reached within
six hours:
- 2 "d hour:
- 1 "hour:
$1.64
- 2 "d hour:
$1.83
- 3rd hour:
$1.16
- 4" hour:
$3.34
- 5" hour:
$2.56
- 6" hour:
$1.74
- Daily maximum at 6 hours:
$12.26
• Option B: Linear rates for ease of use (before rounding)
- 1" hour:
$2.35
- 2 "d hour:
$2.35
- 3`d hour:
$2.35
- 4' hour:
$2.35
- 5' hour:
$2.35
- 6" hour:
$0.51
- Daily maximum at 6 hours:
$12.26
• Option C: Rates structured to encourage short -term porkers (before rounding)
- 1"
hour:
$0.78
- 2 "d
hour:
$0.78
- 3`d
hour:
$0.78
- 4"
hour:
$2.35
- 5"
hour:
$2.35
- 6"
hour:
$2.35
- 7"
hour:
$2.35
- 8"
hour:
$2.35
- Daily
maximum at 8 hours:
$12.26
' To the extent that PS 7 and 8 demonstrate occupancy patterns that are different from PS 1 — 6, 9 on some days,
we note in the report that different rates for PS 7 — 8 may be desirable from a demand management perspective.
However, issues regarding operations, communicating rates to the public and overall consistency may dictate
otherwise.
tm
CITYWIDE PARKING RATE STUDY
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JUNE 7, 2012 378264.00
Table 1: Parking Structures 1 - 9 Comparison of Current and Model- Recommended Rates
2. Downtown Parkina Structures - Monthly oarkina permit rate for 24/7 access to PS 1 - 9
$159.60 for monthly permit parking in Parking Structures 1 - 9 for current monthly
permit holders;
Other recommended rates, based on the Model methodology rate for Parking
Structures 1 - 9:
- $140.00 for monthly permit parking for current permit holders, in Parking
Structures 1 - 6, 9 Monday - Friday, 6:00 AM - 7:00 PM;
- $128.00 for monthly permit parking Monday - Friday all day in Parking Structures
7- 8 only; and
- $ 96.00 for monthly parking permit from 5:00 PM - 8:00 AM Monday - Sunday
in Parking Structures 1 - 9.
3. Downtown Parking Structures - Parking for ADA Placard Holders
Eliminate free parking for ADA placard holders in the City's most congested parking facilities, PS
1 - 9; the policy is hindering rather than promoting accessibility for drivers with disabilities.
4. Downtown On- street Parking Meters: $1.80 per hour enforced into the evening. Hours of
operation for all meters in the Downtown area should be extended until 2:00 AM to reflect late
evening parking demand and need for visitor parking.
iv
Proposed Per Model
Equal f
Reduced Rate
Hourly Rate
Hours 1 -3
Scenario - Length of Stay
Current Rate
(Option B)'!
(Option C)
Ihour
free
$2.35
$0.78
2 hours
Free
$4.70
$1.57
3 hours
$2.00
$7.05
$2.35
4hours
$4.00
$9.40
$4.70
5 hours
$6.00
$11.75
$7.05
6hours
$8.00
$12.26
$9.40
7hours
$9.00
$12.26
$11.75
After6pm (assume current
average length of stay: 2.5 hours)
$5.00
$5.88
$1.96
2. Downtown Parkina Structures - Monthly oarkina permit rate for 24/7 access to PS 1 - 9
$159.60 for monthly permit parking in Parking Structures 1 - 9 for current monthly
permit holders;
Other recommended rates, based on the Model methodology rate for Parking
Structures 1 - 9:
- $140.00 for monthly permit parking for current permit holders, in Parking
Structures 1 - 6, 9 Monday - Friday, 6:00 AM - 7:00 PM;
- $128.00 for monthly permit parking Monday - Friday all day in Parking Structures
7- 8 only; and
- $ 96.00 for monthly parking permit from 5:00 PM - 8:00 AM Monday - Sunday
in Parking Structures 1 - 9.
3. Downtown Parking Structures - Parking for ADA Placard Holders
Eliminate free parking for ADA placard holders in the City's most congested parking facilities, PS
1 - 9; the policy is hindering rather than promoting accessibility for drivers with disabilities.
4. Downtown On- street Parking Meters: $1.80 per hour enforced into the evening. Hours of
operation for all meters in the Downtown area should be extended until 2:00 AM to reflect late
evening parking demand and need for visitor parking.
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CITYWIDE PARKING RATE STUDY
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MUM CONSULTANTS
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5. Downtown Periphery - Civic Center rates, assuming a daily maximum rate reached within six
hours:
- 1 " -5" hour: $0.94 per hour
- 6" hour: $0.20
- Daily maximum: $4.91
- Monthly parking permit: $63.84
6. Downtown Periphery - Main Library Structure rates, assuming a daily maximum rate reached
within six hours (we note that the current Model output results in rates being the same as the Civic
Center):
- 1 "- 5" hour: $0.94 per hour
- 6' hour: $0.20
- Daily maximum: $4.91
- Monthly parking permit rate per the model: $63.84
7. Downtown Periphery - Central Beach Lot Rates to Serve Downtown Employees
• Employee flat rate evening pass: $ 2.45
• Employee evening monthly permit: $31.92
8. Ken Edwards Center (Transient Parking Rates)
- Daily maximum: $9.81
- Option 1 - no reduced rate period: $1.88 /hour
- Option 2 - reduced rate each hour for first three hours: $0.63 /hour for hours 1 -3,
then $1.88 /hour
DISTRICTS OUTSIDE OF DOWNTOWN - MODEL OUTPUT RECOMMENDATIONS
1. Main Street On- street Meter Rates:
• $1.01 per hour using current Downtown meter rates of $1.00 per hour
• $1.24 per hour using model output Downtown meter rates of $1.80 per hour
2. Main Street Lots:
• $0.75 per hour based on Main Street meter rate and based on current Downtown
meter rates of $1.00 per hour
• $0.93 per hour using model output Downtown meter rates of $1.80 per hour
3. Mid City On- street Meter Rates:
• $1.13 per hour using current Downtown meter rates of $1 .00 per hour
• $1.53 per hour using model output Downtown meter rates of $1.80 per hour
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CITYWIDE PARKING RATE STUDY WALKER
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JUNE 7, 2012 37- 8264.00
• On- street parking in the area of the district's two medical centers experience parking
occupancies that are higher than in Mid City as a whole. This is particularly true on
Wilshire Boulevard. As a result we recommend that the City charge a higher "hot
spot" rate in these areas. The Model occupancy factors suggest a rate that is roughly
40% to 50% higher than the rates recommended for Mid City above.
4. Mid City Lot Rates:
• $0.84 per hour using current Downtown meter rates of $1.00 per hour
• $1.14 per hour using model output Downtown meter rates of $1.80 per hour
5. Montana Avenue:
• $1.40 per hour using current Downtown meter rates of $1.00 per hour
• $1.60 per hour using model output Downtown meter rates of $1.80 per hour
6. Pico Boulevard
• $0.85 per hour using current Downtown meter rates of $1.00 per hour
$1.17 per hour using model output Downtown meter rates of $1 .80 per hour
• Owing to parking occupancies that frequently reach 100% on the blocks of Pico
Boulevard adjacent to Santa Monica College, we recommend that the City consider
higher "hot spot" rates for spaces in these locations. Initially, the Model's occupancy
factors suggest that rates for these spaces should be five to ten percent higher than for
spaces located elsewhere Pico Boulevard.
BEACH PARKING LOT — MODEL OUTPUT RECOMMENDATIONS
Beach parking rate recommendations are divided into weekday and weekend, peak and off -peak
seasons. Peak season is defined as April 1 to October 31 and off -peak is defined as November 1 to
March 31. Weekday maximum rates are reached after four hours while weekend maximum rates are
reached after six hours. The following recommendations cover the North, Central and South Beach Lots
as well as parking on the Pier Deck.
Central Beach Lots
i. Weekday peak rates:
• $2.88 per hour
• $11.50 daily maximum
ii. Weekend peak rates:
• $2.04 per hour
• $12.25 daily maximum
iii. Weekday off -peak rates:
• $2.59 per hour
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CITYWIDE PARKING RATE STUDY WALKER
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JUNE 7, 2012 37-8264.00
• $10.35 daily maximum
iv. Weekend off -peak rates:
• $1.84 per hour
• $11.03 daily maximum
V. Evening employee permit rates:
• Monthly pass: $31.92
• Daily pass: $2.45
2. Model Output — Pier Deck
i. Weekday peak rates:
• $2.11 per hour
• $12.65 daily maximum
ii. Weekend peak rate:
• $2.25 per hour
• $13.48 flat rate
iii. Weekday off -peak rate:
• $1.90 per hour
• $11.39 daily maximum
iv. Weekend off -peak rate:
• $12.13 flat rate
3. Model Output — Beach Lots North
i. Weekday peak rates:
• $2.59 per hour
• $10.35 daily maximum
ii. Weekend peak rates:
•
$1.84 per hour
• $11.03 flat rate
iii. Weekday off -peak rates:
• $2.33 per hour
• $9.32 daily maximum
iv. Weekend off -peak rates:
• $1.65 per hour
• $9.92 flat rate
4. Model Output — Beach Lots South
I. Weekday peak rates:
• $2.59 per hour
• $10.35 daily maximum
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CITYWIDE PARKING RATE STUDY WWALKER v
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JUNE 7, 2012 378264.00
ii. Weekend peak rates:
• $1.84 per hour
• $11.03 flat rate
iii. Weekday off -peak rates:
• $2.33 per hour
• $9.32 daily maximum
iv. Weekend off -peak rates:
• $1.65 per hour
• $9.92 flat rate
V. Meter rates for on- street spaces adjacent to the beach would be set to reflect the higher
demand for these spaces.
5. Model Output — Annenbera Beach House
i. Weekday peak rates:
• $2.88 per hour
• $11.50 daily maximum
ii. Weekend peak rates:
• $2.04 per hour
• $12.25 flat rate
iii. Weekday off -peak rates:
• $2.59 per hour
• $10.35 daily maximum
iv. Weekend off -peak rates:
• $1.84 per hour
• $11.03 flat rate
EVENTS — MODEL OUTPUT RECOMMENDATIONS
Events are described as "A" and "B" events. "A" events are premium events that are expected to
generate a relatively high demand for parking or charges premium ticket prices. "B" events are typical
events with typical event ticket prices.
Model Output — Civic Auditorium
I. Flat rates (per the model):
• "A" Events: $10.95
• "B" Events: $8.76
• Parking rates for unusually large events such as Glow or the Los Angeles
Marathon should continue to be set up to $25.00 or higher when necessary, at
the discretion of the City Manager to address the parking demand, limited
parking supply and traffic issues that are created by these large events.
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CITYWIDE PARKING RATE STUDY
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JUNE 7, 2012 37- 8264.00
ii. Changes to hours of meter operation:
• Meters within two blocks of the Civic Auditorium should have hours of operation
extended until at least 10:00 PM, and preferably 2:00 AM, to reflect anticipated
increase in evening events at the venue.
• Hourly rates during event times should be adjusted to reflect the rates and length
of stay in the Civic Lot. For example if an event has a parking rate of $10.00 and
attendees are expected to stay for four hours, then the hourly rate should be set at
$2.50.
2. Guidelines — Base Camps
Base camps are often seen throughout the region for special events or film /television shoots. The
range observed for base camp use in the region was too great to model. City staff should use a
range of three times to twelve times the daily rate charged the parking space for base camps.
3. Non - Commercial Vehicle Parking (Non -Base Camp)
There are numerous examples from around the country that provide direction on how much to charge
oversized non - commercial vehicles. We suggest that the most equitable approach is to charge for the
number of spaces that a vehicle occupies.
tX
CITYWIDE PARKING RATE STUDY " "�' WALKER
CITY OF SANTA MONICA PAWN(', coNSWTANSS
JUNE 7, 2012 37- 8264.00
The City of Santa Monica hired Walker Parking Consultants to complete a study of rates for all public
parking facilities in the City. The primary goals of this study are to:
1. Properly manage parking demand to ensure availability in all locations and better use
underutilized parking resources.
2. Identify the relationship between public parking price, private parking price, adjacent uses and
parking demand.
3. Develop an objective, technical and transparent process by which to set public parking rates.
4. Determine parking rates City -wide, including beaches and for special events.
This report documents the various components of the parking rate study and presents initial recommended
parking rates for consideration.
A public parking system represents a valuable asset, which must be properly managed and maintained.
This is especially true in the case of Santa Monica's parking system, which is crucial to the proper
functioning of the City's traffic and circulation system and by extension, the local economy. The rates in
virtually any system must be regularly adjusted to manage the demand for parking, better use
underutilized spaces and keep up with the significant costs of maintaining and repairing existing parking
assets and circulation system. In some cases, the cost of new parking facilities must be considered as
well.
Despite the necessity of adjusting parking rates consistently, over the past decade changes to parking
rates in the City of Santa Monica have occurred infrequently and inconsistently. City staff has identified
the need for a systematic, transparent and technical method by which to adjust parking rates citywide.
This report describes the process and methodology, and ultimately the Model, which was developed to
address this issue.
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
WALKER
PARKWG CONSU:iANiS
37- 8264.00
Parking rates must be regularly adjusted in order to manage the demand for parking, better utilize
underutilized parking spaces and keep up with the significant costs of maintaining, repairing or
constructing existing or new parking assets. Despite the necessity of regular adjustments to parking rates,
over the past two decades changes to parking rates in the City of Santa Monica have occurred
infrequently. City staff has identified the need for a systematic, transparent and technical method by
which to adjust parking rates within the City. The following recommendations seek to accomplish this
goal.
1. IMPLEMENT A PARKING RATE MODEL TO ESTABLISH RATES
RECOMMENDATION
Use the parking rate Model that has been developed as part of this study to analyze and adjust
parking rates in a predictable, transparent and technical process.
METHODOLOGY
The Model was built upon two basic elements:
i. Comparables
Activity or event centers that have similar adjacent land use characteristics and attract similar user
groups as the parking products in the City of Santa Monica. These may also be thought of as
competitors.
ii. Current Santa Monica Occupancy Rates
These are current typical peak period occupancy rates for parking products in the City of Santa
Monica. These are translated into occupancy factors that account for elasticity of demand. For
areas that experience high occupancy, this generates an additional premium for the parking and
creates a discount for areas that experience low occupancy. As the process is repeated, the
occupancy rate is expected to settle at a rate where no premium or discount is applied.
These occupancy weight factors were also applied to private parking comparables in Downtown
Santa Monica, as these tended to have lower occupancies than those observed in Downtown
Santa Monica Public Structures. This adjustment was made so that the private comparables rates
would better reflect market rates.
The comparables utilized in the model are as follows (in alphabetical order):
• Anaheim Convention Center (Events)
• Anaheim Grove (Events)
• Beverly Center - Self -Park (Parking Structures 1 — 9 Hourly)
• Beverly Center - Valet (Valet Daytime & Evening)
• Beverly Hills — Meters (On- street meters)
• Beverly Hills - Public Structures (Parking Structures 1 — 9 Hourly and Monthly)
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CITYWIDE PARKING RATE STUDY
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• City of LA - 3rd Street Public Valet (Valet Daytime)
• City of LA - 3rd Street Public Valet (Valet Evening)
• City of LA - Brentwood Meters (On- street meters)
• City of LA- Robertson Blvd. Meters (On- street meters)
•
City of LA - Venice - Abbott Kinney On- street (On- street meters)2
•
City of LA- West Los Angeles - Santa Monica Blvd. Meters (On- street meters)
•
City of LA - Westwood Village Meters (On- street meters)
•
City of LA - Westwood, Robertson Public Structures (Parking Structures 1 — 9 Hourly and
Monthly)
• Culver City — Meters (On- street meters)
• Culver City - Public Structures (Parking Structures 1 — 9 Hourly)
• Culver City - Valet (Valet Evening Only)
• Hollywood Bowl (Events)
• LA Convention Center (Events)
• Long Beach Convention Center Arena and Terrace Theater (Events)
• Malibu Beach Lots (Beach Lots)
• Manhattan Beach — Meters (On- street meters)
• Music Center, Downtown Los Angeles (Events)
• Newport Beach (Beach Lots)
• Pasadena — Meters (On- street meters)
• Pasadena - Public Structures (Parking Structures 1 — 9)
• Redondo Beach — Beach Lots (Beach Lots Weekday and Weekend)
• Santa Monica: Downtown — Meters (On- street meters)
• Santa Monica: Downtown - Private Weekday (Parking Structures 1 — 9 Hourly and Monthly)
• Santa Monica: Santa Monica Place Valet (Daytime & Evening)
• Santa Monica: Water Garden (Parking Structures 1 — 9 Hourly and Monthly)
• Santa Monica: Yahoo Center (Parking Structures 1 — 9 Hourly and Monthly)
• The Grove - Self -Park (Parking Structures 1 — 9)
• The Grove - Valet (Valet Daytime & Evening)
• Thousand Oaks Performing Arts Center (Events)
• UCLA Royce Hall (Events)
• Valley Performing Arts Center (Events)
• Venice Beach Lots (Beach Lots)
• West Hollywood — Meters (On- street meters)
• Westfield Century City - Self -Park (Parking Structures 1 — 9 Hourly and Monthly)
z As on- street parking along Abbott Kinney in Venice is currently time restricted but free, a "zero' was weighted
and averaged for use in the Model.
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CITYWIDE PARKING RATE STUDY WALKER
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• Westfield Century City - Valet (Valet Daytime)
• Westfield Century City - Valet (Valet Evening)
• Westfield Culver City (Parking Structures 1 — 9 Hourly)
• Westside Pavilion - Self -Park (Parking Structures 1 — 9 Hourly)
• Westside Pavilion - Valet (Valet Daytime & Evening)
The comparables chosen reflect data from survey results, information obtained in interviews /meetings
and our knowledge and experience in the local market. The survey results are discussed in greater detail
in the section describing the rates modeled for Downtown.
The current Santa Monica occupancy rate weighting factors used in the Model are shown in Table 2
below.
Table 2: Occupancy Weighting Factors
Occupancy (Typical Peak)
Occupancy Weight
0%
0.60
50%
0.80
75%
1.00
90%
1.15
100%
1.20
In some respects, the occupancy factors for facilities experiencing typical peak demand above 90% can
be seen as an acknowledgement of the special or premium nature of the Santa Monica destination; given
all other characteristics being equal with other comparable commercial locations in the area, in some
cases it may be reasonable to expect that Santa Monica will attract more visitors and employers than its
comparables.
We note that, as part of this study, we attempted to calculate specific elasticities of demand for parking
rate changes and their impacts on parking demand in Santa Monica. However, the data, where it
existed, was inconclusive; in PS 1 — 9 parking demand was shown to have increased overall since the
rate for long -term parking (the daily maximum and monthly permit rates) was increased in July 2010. In
most other cases, such as on- street metered spaces, rate changes were infrequent and /or took place a
number of years in the past, making an accurate assessment of price elasticities in Santa Monica
impossible. In determining the occupancy factor for the Model, we therefore used our experiences in
other popular destination cities. While our observations and experience suggest that parking rates in
Santa Monica are currently sufficiently low as to make demand relatively inelastic, the factors used in the
Model are conservative and rely in part on the iterative process of rate adjustments to gradually reach the
appropriate rate.
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DETERMINATION OF PARKING RATE OUTPUT
For a given parking product in Santa Monica, the parking rate was determined using one of three
methods:
• A set of weights is applied to the most relevant comparables for that product and a daily
maximum is calculated based on the weighted average rate of comparables after a specified
number of hours (ex. Downtown Structures. The current occupancy rate of that product was
applied as an additional factor.
• A set of weights is applied to the most relevant comparables for that product and an hourly rate is
determined (ex. Main Street Meters. The current occupancy rate of that product was applied as
an additional factor.
A parking rate is derived based on a premium or discount to another product's parking rate (ex.
Downtown Meters. The current occupancy rate of that product was applied as an additional
factor.
The following tables each provide a small sample of what is contained within the Model.'
' We note that input for Downtown parking meters are not shown because, as noted later in the report. The rates for
these meters were set as function of the rates in Parking Structures 1 — 9.
5
CITYWIDE PARKING RATE STUDY
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CITY OF SANTA MONICA
PARKING CONSU:TANT$
JUNE 7, 2012
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Table 3: Model Input - Rates
Rate for Period
I 1
I
I
I
Monthly.'(
Com amble
Hour O-1
Hour 1 -2
Hour2 -3
Hour3.4
Hour!YS
Hour5.6
Hour 6.7
Hour7-8
Hour 89
Hour330
Unreserved
Westfield Century City- Self -Park
[ $Dod
$000
$000
$1100
$8.0O:I
$200
$0:00
$0.00
:$0.00
$0.00
$17500
Westfield Century City - Valet(Daytime)
_ $1000
-$2.00
$2.00
:$200
$2.00 i
-__
$200
$200
$ftw
$O.W
$0.00 '':.
N/A
Westfield Century Ciry- Valet(EVening)
': $1400
$000
$000
.:$000
$000.:
$000
$0:00
$0.00
C$OW
$0.00';
N/A '.
Westside Pavilion - Self -Park
$0100
'.$QW
$000
'$500
$9.00'..
$400
$400
$3.00
so.w
$0.00 '':
N/A
Westside Pavilion - Valet (Daytime &Evening)
$600
.$0.00
$4.W
:$400
$4.00';
$200
$000
$000
,$000
$0.00 L
N/A
Westfield Chive r City
$O.W
.$0.00
$OW
'x.$000
$0.00
$0.00
$0,00
$o00
saw
$OW
N/A
The Promenade at Howard Hughes (Weekday)
$IW
$2.00
$0.00
x$0.00
$1,00;.
$3.00
$100
$300
$i.W
$0.00
N/A
The Promenade at Howard Hughes (Weekend)
!. $200
$0.00
$0.00
?$000
$0.00
$0.00
$0.00
$0.00
$000
$0.00 i
N/A
Beverly Center -Self -Park
$100
$1.00
$1.00
$100
$2.011 =
$2.00
$200
$000
:$040
$0.00
N/A
Beverly Center -Valet Droned &Evening)
$7400
$0.00
$4.00
1$4.00
$3.00',
$0.00
$am
$0100
$0.00
$0.00
N/A
The Grove - Self -Park
50.w
$300
$0.03
.$4.00
$4.00 -:
$AW
$4.00
$4.W
-$1.00
$0.00
$95W
The Grove -Valet (Daytime & Evening)
'; $1 000
$000
$4.00
C$4.00
$4.00[
$200
$0.00
$0.00
$0.00
$000 r
N/A
Original Farmers Market
so.w
$0.00
$300
- .$3.00
$10t,
$300
$3.00
$0.00
-$0,00
$000
N/A
Table 4: Model Input - Comparable Weights
Comparable
Westfield Century City -Self -Park
_..
'Westfield Century City -Valet (Daytime) _.
'.Westfield Century City - Valet (Evening)
Westside Pavilion - Self -Park
Westside Pavilion - Valet (Daytime & Evening)
Westfield Culver City
The Promenade at Howard Hughes (Weekday)
The Promenade at Howard Hughes (Weekend)
Beverly Center- Self -Park
Beverly Center- Valet (Daytime & Evening)
The Grove - Self -Park
The Grove -Valet (Daytime & Evening)
_._ -.
.Original Farmers Market
City of LA - Brentwood Meters
'City of LA- Westwood Village Meters
City of LA - West Los Angeles - Santa Monica Blvd. Meters
.City of LA- Venice - Abbott Kinney Meters
City of LA- Robertson Blvd. Meters
City of LA- Westwood, Robertson Public Structures
City of LA - 3rd Street Public Valet (Daytime)
'City of LA - 3rd Street Public Valet (Evening)
Beverly Hills - Meters
Beverly Hills - Public Structures
Culver City- Meters
!Culver City- Public Structures
Culver City- Valet (Evening Only)
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
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Table 5: Model Input- Santa Monica Occupancies
IlModel
Typical Peak Period
0.8
Area Definition
Occupancy (Average)
Occupancy Weight
CivicCenter- Structure
56%
0.8
Downtown - Meters
98%
1,15
Downtown - Monthly
91%
1.15
Downtown - Structures
91%
1.15
Figure 1: Model Output
Downtown - Meters
Rate Relative to Downtown Structures 2.00':
Hourly Rate per Model
Downtown - Structures
Daily Max. of Comps Reached at 6.0 hours
Graduated Pricing Rate of Growth (Options 5 and 6) 1.25!
Hour
Equal Rate
Reduced Rate
" -1
$2.35
$2.35
$2.35
$2.35
$2.35
$0.51
$0.00
.00
$0.78
$0.78
$0.78
$2.35
$2.35
$2.35
$2.35
$0.51
2
3
4
5
6
7
Max.
$12.26
$12.26
8 $0
Monthly All Access Rate per Model $159,60
Downtown - Valet
Daily Max. of Camps for Daytime Reached at 6.0 hours
Daily Max. of Comps for Evening Reached at 4.0 hours
Daytime Maximum Valet Rate perModell $17.65
Evening Maximum Valet Rate per Modell $12.55
7
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
2. FREQUENCY OF RATE CHANGES
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PARKING CONSULTANTS
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Performance Pricing projects elsewhere have a wide range of rate change frequency, from once per
month to once per year. Some examples follow:
• SFpark (San Francisco) rates are not changed more than once per month; meter rates
change every 4 -6 weeks, garage rates change approximately every 3 months
• Seattle — annually; covers meters only
• Redwood City Downtown Parking Management Plan — at least annually and no more than
every three months; covers all City of Redwood City parking in Downtown area (on- street
meters and metered off - street facilities)
Updating the Model requires updates to the following:
• Rates at comparables (at least those that are weighted in the Model)
• Occupancies for Santa Monica public parking products and private supply in the
Downtown area — these may adjust the occupancy weight factor
• Optional — weights of comparables and addition of any new comparables as market
conditions change
RECOMMENDATION
We recommend making rate changes at least once per year if not more frequently, such as every
three to six months. The greater the frequency of rate changes, the sooner the rates for each product
will gravitate towards a market rate that better manages demand.
3. USE OF PARKING REVENUE
How the proceeds from parking rates are used should not be a separate process from how parking
revenue is generated. The impetus to adjust parking rates, as with the cost to provide many goods
and services in the public or private sector, is often linked to changes in the cost of what is being
provided. In many public parking systems, revenues must cover all costs (including long -term
maintenance and repairs and other circulation system costs) before any additional revenue is
allocated to other uses in city government.
RECOMMENDATIONS:
• Establish a mechanism that funds and requires timely repairs and maintenance of the
City's public parking assets. A designated fund is typically established as a
component of the parking system with the source of revenue from operating income
and the use of funds allocated in accordance with the fund indenture. In the case of
Santa Monica, we suggest that the existing Parking Enterprise Fund be used to
accomplish this goal." All parking spaces and facilities contribute to the proper
" The City Attorney would likely need to confirm whether the indenture for the Parking Enterprise Fund currently
allows for a portion of the operating funds to be dedicated for specific uses. If the current indenture for the Fund
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CITYWIDE PARKING RATE STUDY
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functioning of the parking system, yet the extent to which each generates revenue or
incurs expenses is uneven. For this reason, we recommend that all parking revenues
and expenses be combined and tracked in one fund to ensure that the parking and
circulation system first funds its own expenses before excess revenue are transferred to
the general fund. The financial feedback loop is demonstrated through timely repairs
set forth in a capital repair and maintenance plan that enhance the parking and
circulation experience. Through the fund the City sets a clear standard of care and
transparent financial position that communicates how public funds are being used to
maximize and improve community assets.
• Set aside funds on a regular basis to cover structural maintenance and repair costs,
which typically are at a minimum of $60 - $120 per structured space (the exact
amount needs to be determined by the specific needs of the City's structures. These
funds will be placed in a sinking fund, a fund into which the City regularly sets aside
portion of its parking revenue, to cover repairs and maintenance costs of the existing
parking structures. A capital improvement protection program (CIPP) should be
undertaken to determine the amount of the set aside. In addition to structural
maintenance, improvements such as lighting enhancements, interior painting, fagade
repairs, and re- sealing are items that could be accounted for through the
fund. Further, we recommend that the funding mechanism requires that a portion of
parking funds within a given district or area be returned to that area for parking and
circulation - related improvements.
4. DISCOUNTS TO PARKING RATE STRUCTURE FOR PAYMENT METHODS INCLUDING PAY -BY-
PHONE AND CREDIT CARDS
Staff requested an evaluation of providing discounts to parking users who pay parking fees using cell
phone and credit card technology. We note that the City benefits when parking patrons pay by
phone or credit card in that it need not manage the operational and accounting issues that may be
associated with handling cash. However, these newer payment methods also represent a
convenience to parking patrons, for which patrons in some instances may be willing to pay a
premium, not require a discount. In most cases newer payment methods also require that the City pay
an additional fee per transaction; many businesses pass these costs along to cover the premium
service. Adding a discount per transaction would represent an additional cost to the City for the
patron's use of these technologies when the added convenience is typically sufficient to encourage
their use.
RECOMMENDATION
Given the convenience provided to parking patrons and the added costs for the City, the City need
not provide discounts to drivers who utilize these payment methods.
does not allow for funds to be segregated with a portion dedicated for repairs, maintenance or other recommended
uses, we recommend that the indenture be revised to allow such actions.
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CITYWIDE PARKING RATE STUDY
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JUNE 7, 2012
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PARKING CONSULTANTS
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5. PARKING VALIDATION PROGRAM
A validation program was considered for public parking in Downtown Santa Monica, but little
support was expressed for such a program in discussions with stakeholders. Validation programs can
be cumbersome and costly to administer and subject to abuse. A simple, user - friendly parking fee
structure is preferred to a secondary rate structure using a system of parking validations.
RECOMMENDATION
We recommend that the City not use a district- or City -wide validation program for public parking
users and businesses to subsidize the cost of parking.
6. POLICY REGARDING PARKING PERMITS
Specific recommendations for the use and price of parking permits are discussed by area. To the
extent that permit parking is allowed in impacted (crowded) facilities, we recommend that their use
be discouraged through higher parking rates (thereby discouraging, though not prohibiting their use)
and /or a cap on the number of permits issued. Where parking spaces are underutilized we do not
recommend capping the number of permits issued or charging a high price.
RECOMMENDATION
Monthly parking permits should be used to provide inexpensive, employee or frequent visitor parking
in underutilized parking facilities.
TO]
CITYWIDE PARKING RATE STUDY
CITY Of SANTA MONICA
JUNE 7, 2012
11�T111z �VJ C71 1
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PARKING CONSULTANTS
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1. PARKING STRUCTURES
The large number of and disproportionally high demand for the roughly 5,300 parking spaces in
Parking Structures 1 — 9 (PS 1 — 9) make these facilities the central component of the Downtown
parking system. The Model therefore bases all rates in Downtown and Downtown - adjacent facilities
as a function of the rates in PS 1 — 9.
A. MODEL FACTORS - PARKING STRUCTURES 1 — 9
The Model output for these nine facilities is based on the following factors and information:
• Responses from the public contained in A Study of Visitors to the Downtown Santa Monica
Area, a telephone and intercept survey conducted for Downtown Santa Monica Inc. and
completed October 2011
• Parking rates (weighted) in comparable locations
• Average peak occupancy rates in PS 1 — 9, by day of the week, over the 18 month period
from July 2010 through December 2011
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA PARKING C)NSUQANT$
JUNE 7, 2012 37- 8264.00
• Occupancy rates in twenty Downtown Santa Monica private parking structures containing more
than 4,600 spaces were surveyed over the course of a typically busy weekday and weekend day
in February 2012.'
Survey of the public
In 2011 CIC Research, Inc conducted an extensive telephone and intercept survey of visitors to
Downtown Santa Monica, on behalf of Downtown Santa Monica Inc. The purpose of the survey was to
obtain information from residents of and visitors to the Santa Monica area. The survey focused on
"shopping habits, opinions about Downtown Santa Monica, reactions to possible changes in the area, as
well as demographics.i'
The survey results with regard to parking and comparable destinations, as well as more detailed cross
tabulations provided by CIC, were reviewed by Walker. Most notable among the survey findings were
the following:
The attribute mentioned as having the greatest effect on the quality of their trip, was parking
(availability as well as convenience); we note however that the price of parking did not affect the
quality of their trip;'
74% of respondents who regularly visited Downtown Santa Monica said that the cost of parking
was "about the same" or "lower" than other places they visited;'
Retail /entertainment destinations in the area that respondents had recently visited, as noted in the
next section.
Comoarable locations — oarkina structure hourly and monthly parkin
The following comparable locations for PS 1 — 9 were determined in part based on the telephone and
intercept survey conducted for Downtown Santa Monica Inc. Respondents identified retail and
entertainment destinations, other than Downtown Santa Monica, that they had recently visited. These
included the following, the hourly parking rates for which were included in the Model:
• Beverly Center
• The Grove
• Pasadena
• Promenade at Howard Hughes
• Westfield Culver City
• Westfield Century City
5 Data for the private facilities was collected on Wednesday February 21 and Saturday February 18. The
Wednesday was selected as it is typically the busiest day of the week due to the Farmer's Market. The Saturday fell
on the three -day Presidents' Day weekend. It was a warm, sunny day, which we felt reflected similar parking
conditions similar to a summer weekend day.
' CIC Research, A Study of Visitors to the Downtown Santa Monica Area, October 2011.
' Ibid' page ii.
' bid, page 23.
12
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA PAkxwc CONSUQAWS
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• Westside Pavilion
• Westwood
Other commercial Downtowns which were identified in meetings with stakeholders and whose parking
rates were included in the Model were:
• City of Beverly Hills
• City of Culver City
Finally, private parking structures in Downtown Santa Monica were also included in the Model as
representatives of the market for parking in Downtown Santa Monica but, as noted, were adjusted for the
relatively low occupancy rates observed during weekday and weekend occupancy counts.°
A similar set of comparables were used to determine the rates for monthly employee parking with the
addition of Santa Monica's Water Garden and Yahoo! Center.
The comparables represent a mix of both public and private parking structures, "no free" and "free"
periods, and retail /dining /entertainment centers and retail /dining /entertainment /office districts.
iii. Occupancy factor, premium factor and elasticities of demand
In addition to the competitive rate for parking that was calculated using the comparables, as discussed
earlier, the Model applies an occupancy factor when occupancies in the structures were demonstrated to
be unacceptably high. The factor can also be seen as an acknowledgement of the special or premium
nature of the Santa Monica destination; given all other characteristics being equal with other comparable
commercial locations in the area, it may be reasonable to expect that Santa Monica will attract more
visitors and employers than its comparables.
We note that, as part of this study, we attempted to calculate specific elasticities of demand for parking
rate changes and their impacts on parking demand in Santa Monica. However, the data, where it
existed, was inconclusive; in PS 1 — 9 parking demand was shown to have increased overall since the
rate for long -term parking (the daily maximum and monthly permit rates) increased in July 2010. In most
other cases, such as on- street metered spaces, rate changes were infrequent and /or took place a number
of years in the past, making an accurate assessment of price elasticities in Santa Monica impossible. In
determining the occupancy factor for the Model, we therefore used our experience in other popular
destination cities. While our observations and experience suggest that parking rates in Santa Monica are
9 We assume that facilities serving the public and /or retail establishments seek to maximize the number of people
and vehicles they serve. However, given the tendency of private facilities to "profit maximize" the Model discounts
the higher rates charged in Downtown Santa Monica private facilities if their occupancy rates reflect significant
availability of spaces. Indeed our field surveys of weekday demand for these facilities reflected occupancy rates
averaging approximately 65 %. However, we note that a number of these facilities were not accepting additional
monthly porkers, suggesting that the rates for these facilities may not be as high as the market will bear.
13
CITYWIDE PARKING RATE STUDY gp/pl,KER
CITY OF SANTA MONICA PARKING consURANT6
JUNE 7, 2012 37-8264.00
currently sufficiently low as to make demand relatively inelastic, the factors used in the Model are
conservative.
The occupancy rate weighting factors are as follows:
Table 6: Occupancy Factors
occupancy (Typical Peak)
Occupancy Weight
0%
0.60
50%
0.80
75%
100
90 °/9
1.15
100%
120
The occupancy factor was applied based on an analysis of occupancy data in Parking Structures that
demonstrated occupancies in all but one of the structures frequently reaching unacceptable levels, to the
point that visitors to Downtown Santa Monica would encounter significant difficulty finding an available
parking space. Hourly occupancy data for fiscal year 2010 -11 were reviewed and analyzed. A
summary of the average peak occupancy rates by day of the week by parking structure is shown in
following table. We note that while Parking Structure 6 was recently removed from service, the parking
demand observed in that facility must still be accommodated within the system. We also note differences
in the occupancy rates and, to some extent, timing of the peaks between PS 1 — 6 and 9 and PS 7 and
8.
14
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
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Table 7: Average Peak Occupancy by Day of Week July 2010 - December 2011 (PS 1 -9)
Structure 2
Mon
Structure
1
Mon
Structure
5
Tues
Structure
9
Weds
Peak Hours
Occupancy
Thurs
Peak Hours
Occupancy
Fri
Peak Hours
Occupancy
Mon
2pm
92%
Mon
2pm
86%
Mon
2pm
78%
Tues
1 -2pm
93%
Tues
2pm
89%
Tues
2pm
80%
Weds
12 -1 pm
99%
Weds
1 -2pm
94%
Weds
1 pm
99%
Thurs
2pm
92%
Thurs
2pm
89%
Thurs
2pm
800/
Frid
1 -2pm
97%
Fri
1 -3pm
94%
Fri
2pm
87%
Sat
2 -5pm
98%
Sat
3pm
91%
Sat
3 -4pm
92%
Sun
2 -4pm
95%
Sun
3 -4pm
79%
Sun
4pm
78%
Source: Hitech, 2012
Structure 2
Mon
Peak Hours
Occupancy
Mon
2 -3pm
91%
Tues
1 -3pm
93%
Weds
12 -3pm
97%
Thurs
1 pm
89%
Fri
2 -3pm
91%
Sat
4 -5pm
82%
Sun
4pm
72%
Note:
PS2 had nested ares until March
Source: Hitech, 2012
Structure 3
Mon
Peak Hours
Occupancy
Mon
1 -3pm
98%
Tues
1 -3pm
99%
Weds
12 -2pm
100%
Thurs
1 -2pm
97%
Fri
1 -3pm
100%
Sat
2 -5pm
100%
Sun
1 -5pm
100%
Structure
4
Peak Hours
Occupancy
Mon
1 -3pm
970/
Tues
12 -3pm
970/
Weds
11 -2pm
98%
Thurs
1 -2pm
96%
Fri
1 -3pm
97%
Sat
4 -5pm
90%
Sun
4pm
87%
Source: Hitech, 2012
PS7 from 8-7-11
Structure 6
Mon
Peak Hours
Occupancy
Mon
12 -2pm
98%
Tues
12 -2pm
98%
Weds
12 -1 pm
100%
Thurs
12 -3pm
97%
Fri
12 -6pm
98%
Sat
2 -4pm
99%
Sun
3 -4pm
98%
PS7 from 8-7-11
Structure 7
Mon
Peak Hours
Occupancy
Mon
2pm
64%
Tues
2pm
63%
Weds
2pm
66%
Thurs
2pm
64%
Fri
2 -3pm
75%
Sat
2 -4pm
86%
Sun
3pm
84%
PS7 from 8-7-11
PS7 from 8-7-11
15
Structure 8
Peak Hours Occul2ancy
Mon
2pm
68%
Tues
2pm
69%
Wed
2pm
70%
Thurs
2pm
67%
Fri
2pm
81%
Sat
2 -4pm
92%
Sun
2 -4pm
900/
PS7 from 8-7-11
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CITYWIDE PARKING RATE STUDY
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JUNE 7, 2012
v WALKER
PARKING IONSUSTAN75
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The 90 %+ peak occupancies observed in Parking Structures 1 - 9 trigger the Model's 1.15 occupancy
weight factor for the purpose of better managing parking demand in these structures.
B. MODEL RESULTS - PARKING STRUCTURES 1 — 9
The Model's output for parking rates in PS 1 — 9 are the result of combining the factors discussed as
follows:
(Weighted parking rates in comparable locations)
X
(Current occupancy rate factor)
= Daily maximum -;� hourly rates
The comparables and methodology result in daily parking fees approaching maximum rates after
approximately six hours. Based on the methodology and factors outlined above, the Model generated the
following rates:
I. Recommended Hourly Rates — Parking Structures 1 — 9
• Option A: Hourly rates per the Model, assuming a daily maximum rate reached within
six hours:
- 2 " hour:
- 1" hour:
$1.64
- 2" hour:
$1.83
- 3' hour:
$1.16
- 4" hour:
$3.34
- 5" hour:
$2.56
- 6" hour:
$1.74
- Daily maximum at 6 hours:
$12.26
• Option B: Linear rates for ease of use )before rounding)
- 1" hour:
$2.35
- 2 " hour:
$2.35
- 3' hour:
$2.35
- 4" hour:
$2.35
- 5" hour:
$2.35
- 6' hour:
$0.51
- Daily maximum at 6 hours:
$12.26
• Option C: Rates structured to encourage short -term parkers before rounding):
E.
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
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JUNE 7, 2012 37- 8264.00
- 1" hour:
$0.78
- 2 "d hour:
$0.78
- 3' hour:
$0.78
- 4" hour:
$2.35
- 5" hour:
$2.35
- 6" hour:
$2.35
- 7" hour:
$2.35
- 8" hour:
$2.35
- Daily maximum at 8 hours:
$12.26
ii. Comparison of current and Model output hourly rates
In comparison to current.rates, the Model output rates with the reduced rate in hours 1 to 3
suggest a slight fee increase in the first two hours with a small increase per hour in remaining
hours. For drivers who park after 6:00 PM and stay for the current average length of stay of
2.5 hours after 6:00 pm, they would actually receive a reduced parking rate. A comparison
of the parking rate paid by typical visitors is shown in Table 8.
Table 8: Comparison of Current and Model- Recommended Parkinq Rate Structures - Downtown
iii. Monthly Parking Rates and "capping" parking permits - PS 1 - 9
The high peak occupancy rates shown in Table 7, combined with data received regarding the
total number of parking permits currently issued for PS 1 - 9, demonstrates that long -term
parking demand in these structures needs to be reduced in order to accommodate more
visitors. Two methods by which to accomplish this goal are higher parking fees that impact
17
Proposed Per Model
Equal
Reduced Rate
Hourly Rate
Hours 1 -3
Scenario - Length of Stay
Current Rate
(Option 8)
(Option C)
Ihour
Free
$2.35
$0.78
2hours
Free
$4.70
$1.57
3hours
$2.00
$7.05
$2.35
4hours
$4.00
$9.40
$4.70
5 hours
$6.00
$1175
$7.05
6 hours
$8.00
$12.26
$9.40
7 hours
$9.00
$12.26
$11.75
After6pm (assume current
average length of stay: 2.5 hours)
$5.00
1 $5.88
$1.96
iii. Monthly Parking Rates and "capping" parking permits - PS 1 - 9
The high peak occupancy rates shown in Table 7, combined with data received regarding the
total number of parking permits currently issued for PS 1 - 9, demonstrates that long -term
parking demand in these structures needs to be reduced in order to accommodate more
visitors. Two methods by which to accomplish this goal are higher parking fees that impact
17
CITYWIDE PARKING RATE STUDY ^' WALKER
CITY OF SANTA MONICA PARKING CONSULTANTS
JUNE 7, 2012 37- 8264.00
long -term porkers) and capping or reducing the number of monthly porkers in these structures.
The methodology also takes into account that weekday parking occupancy rates are lower in
PS 7 — 8 than in PS 1 — 6 and 9.
The Model currently incorporates a methodology by which parking rates address unacceptably high
levels of congestion. Combining this pricing strategy with a policy of capping the number of permits
where parking demand is high, a policy for setting monthly parking rates based on the Model would:
• Cap and ultimately reduce the number of monthly permits issued in Parking Structures
1 — 6 and 9 through pricing and attrition;
• Make monthly parking available in PS 7 and 8, and
• Adjust the monthly rate for weekly parking permits limited to Structures 7 and 8 below
that of PS 1 — 6 and 9, based on the Model's occupancy factors when applied only to
lower weekday demand in PS 7 and 8.
Averaging the occupancy rates of Parking Structures 1 — 9, the Model determines a monthly parking
permit rate for 24/7 access to these nine structures.
• $159.60 for monthly permit parking in Parking Structures 1 — 9 for current monthly
parking permit holders in these structures.
Other new recommended rates for monthly permits, based on the Model output 24/7 rate for the Parking
Structures could be set as follows, including permits designed to minimize parking impacts during hours
of peak demand and taking advantage of the availability of parking spaces in Parking Structures 7 and 8
on weekdays:
• $140.00 for monthly permit parking for current permit holders, in Parking Structures 1
— 6, 9 Monday — Friday, 6:00 AM — 7:00 PM;
• $128.00 for monthly permit parking Monday — Friday all day in Parking Structures 7
— 8 ;i0
• $96.00 for monthly parking permit from 5:00 PM — 8:00 AM Monday — Sunday in
Parking Structures 1 - 9.
" Based on weekday occupancy rates in PS 7 and 8 only, the Model's weight for occupancies between 50% and
75% (0.80) was applied to the Model's monthly parking rate for PS 1 -9 to determine this rate for PS 7 and 8.
18
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PARKING CONSUnANT3
JUNE 7, 2012 37- 8264.00
2, DOWNTOWN PARKING STRUCTURE AMERICANS WITH DISABILITIES ACT (ADA) SPACES
Under current City practices, parking is currently free for holders of placards for people with
disabilities in PS 1 - 9. As part of the rate study, parking patterns for holders of these placards were
analyzed. In addition municipal and other public parking facilities in Southern California were
surveyed with regard to their policies regarding holders of ADA placards.
A. OCCUPANCY AND LENGTH OF STAY SURVEY OF ADA SPACES
Seven days of occupancy and turnover data in ADA parking spaces were collected in three
parking structures. The survey demonstrated that on most days a) 100% of these spaces were
occupied during peak times of the day and b) 84% of the vehicles parked in these spaces during
the peak hours were parked for six hours or more. A number of these vehicles were parked over
night or for several days.
A sample of the data is illustrated in Table 9 (a Wednesday) and Table 10 (a Saturday). We
added color to denote individual vehicles parked long term (six or more hours). An uncolored
space indicates a vehicle parked for a relatively short period of time (four hours or less). Only
spaces designated "empty" were not occupied by a vehicle. Vehicle length of stay was tracked
by license plate number.
Table 9: ADA Space Survey - Wednesday
Parking
Structure
5
Parking
Structure
4
Parking Structure
S ace 1
Space 2
Space 3
Space 4
Space 1
Space 2
S ace 3
Space 4
S ace 1
5 ace 2 5 ace 3
Space 4
Space 5
Time
Time
Empty
Empty
Empty
Empty
7:OOAM
7:OOAM
7:00AM
Empty
Empty
Empty
9:OOAM
9OOAM
9:00 AM
I1:OOAM
-
1100AM
11.00 AM
F—
1:0OPM
1:00 PM
100 PM
Empty
�!
3:OOPM
1+`A°
..i
Empty
3:00PM
300 PM
5:00 PM
-
SOOPM
i li'
:41
5.00 PM
MIN-
~�
7:00 PM
7:00 PM
7:00 PM
��
.,
9:00 PM
Empty
9:00 PM
y I
9:00 PM
:
Empty
Empty
11:00 PM
Empty
} #s
11:00 PM
t,'-
-
11:00 PM
Empty
.},
•t�,,
Turnover 2 1 2 2 Turnover 2 4 1 1 Turnover 2 3 2 1 1
Source: Central Parking, City of Santa Monica, and Walker Parking Consultants 2012
111150
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PARKING CONSULTANTS
JUNE 7, 2012 37- 8264.00
Table 10: ADA Space Survey — Saturday
7:00AM
5
Empty
Structure
9:09AM
4
Empty
11:00AM
IMPM
3:00 PM
Space q
,c _
Time
Space 1
�tE
Space 3
Space 4
Time
sm PM
1
7:00 PM
a
TWAM
,1,.
9:00pM
i
p=
wti�it
11MPM
Empty
'ti ?v
}
Turnover
2 1
Structure
5
Parking
Structure
4
Space 3
Space q
,c _
Time
Space 1
Space 2
Space 3
Space 4
Time
Space
TWAM
,1,.
EmPiY
]:OOAM
5t
,
Empty
l'ok
SWAM
P <"i
,ems g
ISs,
11:00AM
11:00AM
1:03PM
10O PM
: Tite
}
0 i
3:00PM
3:00PM
�,
3:OOPM
5:w pm
7:o0PM
]:ooPM
LE
9AOPM
990PM
E
Empty
11 :00PM
Turnover
moopm
Turnover
1
2
2
2
2
1
1
Source: Central Parking, City of Santa Monica, and Walker Parking Consultants 2012
Empty
2
B. ADA SPACE SURVEY FINDING
While the purpose of the ADA is to improve accessibility for people with disabilities, our survey —
as well as significant research conducted regarding this issue in other communities — is that free
parking for holders of ADA placards actually reduces the availability of parking spaces for
people with disabilities, and by extension the accessibility of the destination. The policy
encourages drivers with placards to park for long periods of time. The significant financial
incentive of free parking also encourages people who may not have otherwise obtained the
placard to do so, thus increasing the competition for these highly sought -after spaces.
C. ADA SPACE COMPARABLES
Walker surveyed cities and public facilities throughout Southern California to understand the
policies currently being followed with regard to charging for parking in public off - street facilities.
The following is a sample of what was found:
Public Parkina Facilities that Charae in All Off - Street Facilities (Structures and Lots)
• Culver City
• Long Beach (except free in Civic Center)
• Redondo Beach
• Music Center (Downtown Los Angeles)
• Natural History Museum (County of Los Angeles)
Public Parking Facilities that Charge in (gated) Structures, but not in Metered Facilities
• Los Angeles (includes LAX and the Convention Center)
• Pasadena
• West Hollywood
20
CITYWIDE PARKING RATE STUDY " WALKER
"
CITY OF SANTA MONICA 1ARKING CONSWANTS
JUNE 7, 2012 37- 8264.00
Public Parkina Facilities that Offer Free Parkina Off - Street
• Beverly Hills
• Hermosa Beach
• Manhattan Beach
• Los Angeles County Beaches
D. RECOMMENDED POLICY FOR PARKING RATES FOR ADA SPACES
Based on our findings, for the purpose of increasing accessibility for people who rely on ADA
parking spaces, we recommend eliminating free parking for ADA placard holders in the City's
most congested parking facilities, PS 1 —9.
3. DOWNTOWN ON- STREET METERED SPACES
The Downtown area is defined as being bounded by Ocean Avenue, Colorado Avenue, Lincoln
Boulevard and Wilshire Boulevard. Downtown's on- street parking spaces consistently experience
occupancy rates that are amongst the highest of any parking spaces in the City. This is particularly
true for those within one to two blocks of the Third Street Promenade. The full -, multiday surveys of
these spaces that were conducted as part of this study demonstrated these findings.
A. MODEL FACTORS — ON- STREET METERS DOWNTOWN
The hourly, on- street meter rate Downtown is based on the rate in PS 1 — 9. The Model sets meter
rates at twice that of the structures in order to reflect the premium that on- street spaces generally
receive. Based on observations, occupancy rates are 94% during peak periods on Saturday
evening in the area bounded by Wilshire Boulevard, Broadway Street, 2 "" Street and 5" Street.
The Model therefore applies a 1.15 occupancy weight factor to the rates for these spaces. The
resulting Model output is:
(Hourly Rate in PS 1 - 9)
X
(2.0)
X
(Occupancy Rate Factor)
= (the Hourly Rate)
B. MODEL OUTPUT — ON- STREET METERS DOWNTOWN
Assuming parking rates are structured to encourage short -term visitors (Option C on page 16) the
resulting hourly on- street rates at metered spaces is $1.80. We note that meters would also need
to be in effect for at least most of the hours during which PS 1 — 9 are open. While on- street data
will confirm the level of demand during evening hours, we believe it reasonable to extend on-
street meters' hours of operation until 2:00 AM throughout Downtown. Currently some, though not
all, meters Downtown operate until this time.
9
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
4. CIVIC CENTER STRUCTURE
v WALKER
PARKING CONSULTANT$
37 8264.00
The Civic Center Parking Structure and surface lot primarily serves surrounding public uses in the
Civic Center area. However, for employees and many visitors the facility is within an acceptable
walking distance of Downtown's commercial area. The following map illustrates other Downtown
adjacent facilities: Civic Center Structure, Main Library Structure and the Ken Edwards Center.
Parking Structures 1 -9 are indicated as squares while the others are indicated as circles.
A. MODEL FACTORS — CIVIC CENTER STRUCTURE
The Model bases the Civic Center Parking Structure's hourly and monthly rates on those of
Parking Structures 1 — 9, but discounts the rate due to its peripheral location. In addition, the
current, low occupancy rates (which average roughly 55% Monday through Thursday, 32% on
Friday, and 20% on weekends) result in a further discounting of the rates.
B. MODEL OUTPUT — CIVIC CENTER STRUCTURE
The Model output for the Civic Center Parking Structure is as follows:
Hourly rates, assuming a daily maximum rate reached within six hours:
1 ° — 5" hour:
$0.94 per hour
22
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
WALKER
PARKING CONSUJENIS
37- 8264.00
- 6" hour: $0.20
- Daily maximum: $4.91
• Given the nature of the hourly user, a short free period could be considered for the
facility.
• Monthly parking permit rate per the Model: $63.84
• Policy regarding capping and charging for monthly permits: Cap the issuance of permits
and increase monthly permit rates if occupancy reaches or exceeds 95 %.
C. COMPARISON OF HOURLY RATES — CIVIC CENTER STRUCTURE
The following table compares the current parking rate in the Civic Center Structure and that
proposed by the Model.
23
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
v WALKER
PARKING CONSULTANTS
JUNE 7, 2012 37- 8264.00
Table 1 1: Comparison of Current and Model - Recommended Parking Rates — Civic Center Structure
5. MAIN LIBRARY PARKING STRUCTURE
Like the Civic Center parking facility, the Main Library Parking Structure primarily serves uses on that
site. However, for employees and many visitors the facility is within an acceptable walking distance
of Downtown's commercial area.
A. MODEL FACTORS — MAIN LIBRARY PARKING STRUCTURE
The Model bases the Main Library Structure's hourly and monthly rates on those of Parking
Structures 1 — 9, but discounts the rate due to its peripheral location, just as it does for the Civic
Center parking facility. In addition, the current low occupancy rates averaging just over 60%
Monday through Friday, and 30% on weekends) result in a further discounting of the rates.
B. MODEL RESULTS —MAIN LIBRARY PARKING STRUCTURE
The Model output for the Main Library Structure is currently the same as that of the Civic Center.
We note that this will change if the occupancy rates for each structure begin to diverge:
• Hourly rates, assuming a daily maximum rate reached within six hours:
1 "— 5' hour: $0.94 per hour
6" hour: $0.20
Daily maximum at 8 hours : $4.91
• Given the nature of the hourly user, a short free, period could be considered for the
facility.
• Monthly parking permit rate per the Model: $63.84
• Policy regarding capping and charging for monthly permits: Cap the issuance of
permits and increase monthly permit rates if occupancies in the facility if occupancy
reaches or exceeds 95 %.
24
Proposed Per Model
Equal
Reduced Rate
Hourly Rate
Hours 1 -3
Scenario - Length of Stay
Current Rate
(Option B)
(Option C)
1hour
$4.50
$0.94
$0.31
2hours
$9.00
$1.88
$0.63
3hours
$9.00
$2.82
$0.94
4hours
$9.00
$3.76
$1.88
5 hours
$9.00
$4.70
$2.82
6hours
$9.00
$4.91
$3.76
7hours
$9.00
$4.91
$4.70
8hours
$9.00
1 $4.91
1 $4.91
5. MAIN LIBRARY PARKING STRUCTURE
Like the Civic Center parking facility, the Main Library Parking Structure primarily serves uses on that
site. However, for employees and many visitors the facility is within an acceptable walking distance
of Downtown's commercial area.
A. MODEL FACTORS — MAIN LIBRARY PARKING STRUCTURE
The Model bases the Main Library Structure's hourly and monthly rates on those of Parking
Structures 1 — 9, but discounts the rate due to its peripheral location, just as it does for the Civic
Center parking facility. In addition, the current low occupancy rates averaging just over 60%
Monday through Friday, and 30% on weekends) result in a further discounting of the rates.
B. MODEL RESULTS —MAIN LIBRARY PARKING STRUCTURE
The Model output for the Main Library Structure is currently the same as that of the Civic Center.
We note that this will change if the occupancy rates for each structure begin to diverge:
• Hourly rates, assuming a daily maximum rate reached within six hours:
1 "— 5' hour: $0.94 per hour
6" hour: $0.20
Daily maximum at 8 hours : $4.91
• Given the nature of the hourly user, a short free, period could be considered for the
facility.
• Monthly parking permit rate per the Model: $63.84
• Policy regarding capping and charging for monthly permits: Cap the issuance of
permits and increase monthly permit rates if occupancies in the facility if occupancy
reaches or exceeds 95 %.
24
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
WALKER
PARKING GaNSIhSHNiS
378264.00
C. COMPARISON OF HOURLY RATES -MAIN LIBRARY PARKING STRUCTURE
The following table compares the current parking rate in the Library Parking Structure and that
proposed by the Model.
Table 12: Comparison of Current and Model Parking Rates - Main Library Parking Structure
6. KEN EDWARDS CENTER
The Ken Edwards Center is located across the street from Santa Monica Place. Occupancy rates at
this facility tend to be high. Access to parking at the site is currently regulated by parking meters,
signage and reserved parking spaces. During our occupancy counts at the facility we witnessed what
appeared to be employees from off -site coming to the location to feed the meters in order to park
long -term.
A. MODEL FACTORS- KEN EDWARDS CENTER (KECC
Due to the location of the facility, the Model bases the KEC's rates on those of Parking Structures
1 - 9, but discounts the rate by 20% due to its slightly peripheral location.
B. MODEL OUTPUT- KEN EDWARDS CENTER
• Transient parking
- Daily maximum: $9.81 per Model
- Option 1 - no reduced rate period: $1.88 /hour
- Option 2 - reduced rate each hour for first three hours: $0.63 /hour for hours 1 -3,
then $1.88 /hour
25
Proposed Per Model
Equal
Reduced Rate
Hourly Rate
Hours 1 -3
Scenario - Length of Stay
Current Rate
(Option 8)
(Option C)
1 hour
$1.00
$0.94
$0.31
2 hours
$2.00
$1.88
$0.63
3 hours
$3.00
$2.82
$0.94
4hours
$4.00
$3.76
$1.88
5hours
$5.00
$4.70
$2.82
6hours
$6.00
$4.91
$3.76
7 hours
$7.00
$4.91
$4.70
8hours
$8.00
$4.91
$4.91
9hours
$9.00
$4.91
$4.91
10 hours
1 $10.00
$4.91
$4.91
6. KEN EDWARDS CENTER
The Ken Edwards Center is located across the street from Santa Monica Place. Occupancy rates at
this facility tend to be high. Access to parking at the site is currently regulated by parking meters,
signage and reserved parking spaces. During our occupancy counts at the facility we witnessed what
appeared to be employees from off -site coming to the location to feed the meters in order to park
long -term.
A. MODEL FACTORS- KEN EDWARDS CENTER (KECC
Due to the location of the facility, the Model bases the KEC's rates on those of Parking Structures
1 - 9, but discounts the rate by 20% due to its slightly peripheral location.
B. MODEL OUTPUT- KEN EDWARDS CENTER
• Transient parking
- Daily maximum: $9.81 per Model
- Option 1 - no reduced rate period: $1.88 /hour
- Option 2 - reduced rate each hour for first three hours: $0.63 /hour for hours 1 -3,
then $1.88 /hour
25
CITYWIDE PARKING RATE STUDY "? WALKER
CITY OF SANTA MONICA PARKING CONSULTANTS
JUNE 7, 2012 378264.00
7. CENTRAL BEACH LOTS (SERVING DOWNTOWN EMPLOYEES)
To the extent that these facilities, most notably Lot 1 N, located at 1550 Pacific Coast Highway, have
the capacity and location to park Downtown employees in addition to visitors to the beach, pier and
Downtown, we include this permit recommendation in the Downtown rates. Occupancy rates in these
facilities are typically lowest when the demand is highest for Downtown employee parking, weekdays
and evenings. As with other Downtown peripheral parking, rates in these facilities were therefore also
based on Parking Structures 1 — 9, and then significantly discounted to account for the distance to the
center of Downtown.
A. MODEL FACTORS — CENTRAL BEACH LOTS (SERVING DOWNTOWN EMPLOYEES)
Due to their proximity to Downtown Santa Monica, the Model bases the rate for Central beach
lot parking for employees on the rate charged at PS 1 — 9, discounted by 80 %.
B. MODEL OUTPUT - CENTRAL BEACH LOTS (SERVING DOWNTOWN EMPLOYEES)
• Employee flat rate evening pass per the Model: $2.45
• Employee evening monthly permit per the Model: $31.92
8. VALET PARKING DOWNTOWN
Keeping in mind the parking services offered by competitors, the Model determines valet parking
rates based on weighted prices for daytime and evening valet operations in comparable commercial
districts and retail centers in the area. While the City currently does not offer a centralized public
valet system, the proposed rate study can inform future discussions of such a service.
A. MODEL FACTORS — VALET PARKING DOWNTOWN
The same methodology used to determine Downtown structure pricing rates, whereby a daily
maximum rate was calculated based on a specified number of hours, was applied to determine
daytime and evening valet rates (six and four hours, respectively). We assumed that these
vehicles would be parked in a location with ample parking availability so a 1.0 occupancy
weight factor was applied. The comparables used were:
a. Westfield Century City
b. Westside Pavilion
C. Beverly Center
d. The Grove
e. City of Los Angeles 3" Street
f. Culver City (evening only)
g. Santa Monica Place
B. MODEL OUTPUT — VALET PARKING DOWNTOWN
• Daytime rate per the Model — 1" hour: $ 7.75
• Daytime rate per the Model — maximum at 6 hours: $17.65
26
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
Evening rate per the Model — 1" hour:
Daytime rate per the Model — maximum at 4 hours:
$ 8.35
$12.55
WALKER
PARKING CONSULTANTS
37 8264.00
27
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PARKING CON$LUAN': S
JUNE 7, 2012 37- 8264.00
IV.PARKING RATES IN DISTRICTS OUTSIDE OF DOWNTOWN
Paid public parking in the following areas consists almost entirely of on- street metered parking. The
notable exception is the existence of public parking lots in the Main Street area as well as adjacent
beach lot parking and a limited number of public lots in the Mid City area near Wilshire Boulevard.
1. MAIN STREET
The Main Street area is defined as that bounded by Pico Boulevard on the north, Neilson Way on
the west, Main Street on the east and the border with the City of Los Angeles on the south. The
meters just east of Main Street on side streets are included as well. The Main Street Lots refer to P9,
P10, PI I and P26.
Fiqure 4: Main Street Lots
Parking rates from the following districts were included in the Model and weighted.
i. Venice - Abbott Kinney on- street (no meters currently)
W
dh
F
C, 1
RPl
0.
P26 �� P,�,a
,t� 5
Ryr 4•
�StAOOm�IM
� F'b is
s fs GOMca� C
SaF
0
40
OP9
P1U
p
N
>ry
b,
ar
3p.
C
"n✓ Way
r ��yaG'�
Las Angeles
,.
Parking rates from the following districts were included in the Model and weighted.
i. Venice - Abbott Kinney on- street (no meters currently)
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PARKING CONSWANTS
JUNE 7, 2012 37- 8264.00
ii. Culver City meters
iii. West Hollywood meters
iv. Downtown Santa Monica meters
A. MODEL FACTORS — MAIN STREET
Meter parking rates from comparable local commercial districts were used as well as Downtown
Santa Monica meter rates. Main Street meters are 100% occupied currently during typical peak
periods, which triggered a 1 .20 occupancy weight factor. The Model incorporates occupancy
data from Main Street between Ocean Park Boulevard and the City limits on the south. The lots
were priced 75% relative to the meters, in order to reflect a premium that on- street spaces
generally receive. Main Street lots are 96% occupied currently during typical peak periods,
resulting in a 1.15 occupancy weight factor. The Model incorporates occupancy data from lots
P9 and P1 1 only. The first Model output rate assumes that the current Downtown Santa Monica
meter rate is used while the second rate assumes that the Downtown Santa Monica meter rate
being generated by the Model is used.
B. MODEL OUTPUT —MAIN STREET
a. On- street meter rates per the Model were as follows:
$1.05 per hour using current Downtown meter rates of $1.00 per hour
$1.29 per hour using Model output Downtown meter rates of $1.80 per hour
Rates in the Main Street Lots per the Model also vary depending on the meter rate
Downtown:
b. $0.91 per hour based on Main Street meter rate based on current Downtown meter rates
of $1.00 per hour
$1.11 per hour using Model output Downtown meter rates of $1.80 per hour
c. Recommended hours of operation pending occupancy factor data: Main Street currently
operate until 10:00 PM. Given the concentration of drinking and dining establishments
open past midnight, we recommend extending the hours of operation until at least
midnight, if not 2:00 AM.
2. MID CITY
The Mid -City area is defined as the area bounded by Lincoln Boulevard on the west, Wilshire
Boulevard on the north, Olympic Boulevard on the south and Centinela Avenue on the east. The Mid -
City Lots refer to P7, P8 and P12.
29
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA 'ARKiNCCON,50TANTs
JUNE 7, 2012 37- 8264.00
Fiqure 5: Mid City Lots
Parking rates from the following districts were included in the Model and weighted.
L Brentwood meters
ii. West Los Angeles — Santa Monica Boulevard meters
iii. Westwood Village meters
iv. Robertson Boulevard meters
v. Venice — Abbott Kinney on- street (no meters currently)
vi. Downtown Santa Monica meters
A. MODEL FACTORS — MID CITY
Meter parking rates from comparable local commercial districts were used as well as Downtown
Santa Monica meter rates. An occupancy factor of 0.8 was applied, based on an observed
occupancy rate of 72% for meters in the district during current typical peak periods. The Model
incorporates occupancy data along Wilshire Boulevard and Santa Monica Boulevard between
1 1" Street and Centinela Avenue. An occupancy factor of 1.0 was applied for lots, based on an
observed occupancy rate of 80% during current typical peak periods. The Model incorporates
occupancy data from lots P8 and P12. The first Model output rate assumes that the current
30
Jam`_.
Vf..
14�.
Yom.
141
%
P$se
�vP
�T.
x�
s�k HON�O �yb'
P1
yiy
¢ss41312
P7
�L
b
40
�3
Gaa.
s
R itl1 k
.`� P dims ��
L
`�, •.
Parking rates from the following districts were included in the Model and weighted.
L Brentwood meters
ii. West Los Angeles — Santa Monica Boulevard meters
iii. Westwood Village meters
iv. Robertson Boulevard meters
v. Venice — Abbott Kinney on- street (no meters currently)
vi. Downtown Santa Monica meters
A. MODEL FACTORS — MID CITY
Meter parking rates from comparable local commercial districts were used as well as Downtown
Santa Monica meter rates. An occupancy factor of 0.8 was applied, based on an observed
occupancy rate of 72% for meters in the district during current typical peak periods. The Model
incorporates occupancy data along Wilshire Boulevard and Santa Monica Boulevard between
1 1" Street and Centinela Avenue. An occupancy factor of 1.0 was applied for lots, based on an
observed occupancy rate of 80% during current typical peak periods. The Model incorporates
occupancy data from lots P8 and P12. The first Model output rate assumes that the current
30
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA PARK NC coNSLUANT$
JUNE 7, 2012 37- 8264.00
Downtown Santa Monica meter rate is used while the second rate assumes that the Downtown
Santa Monica meter rate being generated by the Model is used.
B. MODEL OUTPUT— MID CITY
a. Meter rates per the Model:
$0.90 per hour using current Downtown meter rates of $1 .00 per hour
$1.22 per hour using Model output Downtown meter rates of $1.80 per hour
b. Recommended lot rates per the Model
$0.68 per hour using current Downtown meter rates of $1 .00 per hour
$0.92 per hour using Model output Downtown meter rates of $1.80 per hour
c. On- street parking spaces on blocks near or adjacent to Mid City's two medical centers
experience higher parking demand, particularly along Wilshire Boulevard. Due to this
variation in parking demand within the Mid City district, the City should consider charging
higher rates in these "hot spots" where parking space occupancy is high. Based on the
Model's occupancy factors these rates would be roughly 40% to 50% higher than the
Model's output rates for Mid City shown above, or $1.26 to $1.83 per hour depending
on the comparable rates used in the initial calculation.
3. MONTANA AVENUE
The Montana Avenue area is defined as both sides of Montana Avenue between Lincoln Boulevard
and 17" Street. Parking rates from the following districts were included in the Model and weighted.
I. Brentwood meters
ii. Robertson Boulevard meters
iii. Venice — Abbott Kinney on- street (no meters currently)
iv. Beverly Hills meters
v. West Hollywood meters
vi. Downtown Santa Monica meters
A. MODEL FACTORS — MONTANA AVENUE
Meter parking rates from comparable local commercial districts were used as well as Downtown
Santa Monica meter rates. An occupancy factor of 1. 15, based on an observed occupancy rate
of 97% for meters in the district, was used as the default occupancy rate. Occupancy data in the
Model is from Montana Avenue between Lincoln Boulevard and 17" Street. The first Model output
rate assumes that the current Downtown Santa Monica meter rate is used while the second rate
assumes that the Downtown Santa Monica meter rate being generated by the Model is used.
B. MODEL OUTPUT— MONTANA AVENUE
a. $1.61 per hour using current Downtown meter rates of $1 .00 per hour
31
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
v WALKER
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JUNE 7, 2012 37- 8264.00
b. $1.84 per hour using Model output Downtown meter rates of $1.80 per hour
4. EAST PICO BOULEVARD
The East Pico area is defined as both sides of Pico Boulevard east of Lincoln Boulevard to Centinela
Avenue. Parking rates from the following districts were included in. the Model and weighted.
I. Westwood Village meters
ii. West Los Angeles — Santa Monica Boulevard meters
iii. Venice — Abbott Kinney on- street �no meters currently)
iv. Downtown Santa Monica meters
A. MODEL FACTORS — EAST PICO BOULEVARD
Meter parking rates from comparable local commercial districts were used as well as Downtown
Santa Monica meter rates. An occupancy factor of 1.15, based on an observed occupancy rate
of 94% for meters in the district was used as the default occupancy rate. Meter occupancy data in
the Model is from Pico Boulevard between 14" Street and Cloverfield Boulevard. The first Model
output rate assumes that the current Downtown Santa Monica meter rate is used while the second
rate assumes that the Downtown Santa Monica meter rate being generated by the Model is used.
B. MODEL OUTPUT — EAST PICO BOULEVARD
• $0.98 per hour using current Downtown meter rates of $1.00 per hour
• $1.35 per hour using Model output Downtown meter rates of $1.80 per hour
• Based on parking occupancy survey data, higher parking rates should be charged
for on- street metered spaces on the blocks of Pico Boulevard located adjacent or in
close proximity to Santa Monica College in order to reflect the high demand for
parking and better manage these spaces." Initially the Model suggests rates at
these spaces roughly 10% higher than the rates shown above.
" 100% occupancy rates were observed for on- street parking spaces on Pico Boulevard from 17" to 20" Streets on
weekdays for most of the day.
32
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
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TABKWG CONSULTANTS
JUNE 7, 2012 37 8264.00
The following section describes the factors used in the Model's output with regard to parking rates for the
City's beach parking facilities. We note that the parking demand generated by beaches also significantly
impacts adjacent on- street metered spaces. A rate premium that reflects this additional demand compared
to typical on- street parking spaces should be considered.
1. BEACH LOTS— CENTRAL
The Central Beach Lots are defined as 1 N, 1 S, 2S, 3N and 3S. The following map includes those as
well as the Pier Deck.
Figure 6: Central Beach Lots and Pier Deck Mae
33
CITYWIDE PARKING RATE STUDY 1 1, WALKER
CITY OF SANTA MONICA PARKING, GONSLhrAWT5
JUNE 7, 2012
37- 8264.00
Daytime monthly employee rates are assumed to be the same as the current California resident pass.
Parking rates from the following beach areas were included in the Model and weighted.
i. Newport Beach
ii. Malibu
iii. Venice
iv. Redondo Beach
MODEL FACTORS — CENTRAL BEACH LOTS
Weekday and weekend parking rates from comparable beach areas were used. To calculate
weekday and weekend peak season daily maximum, the rate derived from comparables after
four hours and six hours, respectively, was used. Weekday and weekend off -peak season was
priced at 90% of the peak season rates, to reflect likely lower demand. Peak season is defined as
April 1 to October 31 and off -peak is defined as November 1 to March 31 . Evening employee
permit rates were priced at 20% of Downtown Structure monthly permits and daily maximum
rates. An occupancy factor of 1.0, based on an average occupancy rate of 83% for Central
Beach Lots (90% observed in 1 N and 80% assumed in IS, 2S and 3S) was used as the default
occupancy rate and applied to all rates. Given the popularity and prime location of the Central
Beach Lots, they are used as the reference for pricing the Pier Lot, North Beach Lots, South Beach
Lots and Beach House Lots.
A. MODEL OUTPUT — CENTRAL BEACH LOTS
a. Weekday peak rates:
• $2.88 per hour
• $11.50 daily maximum
b. Weekend peak rates:
• $2.04 per hour
• $12.25 daily maximum
c. Weekday off -peak rates:
• $2.59 per hour
• $10.35 daily maximum
d. Weekend off -peak rates:
• $1.84 per hour
• $11.03 daily maximum
e. Evening employee permit rates:
• Monthly pass: $31.92
• Daily pass: $2.45
34
CITYWIDE PARKING RATE STUDY ^' WALKER
CITY OF SANTA MONICA rARKirae covsurrAis®
JUNE 7, 2012 37- 8264.00
2. PIER DECK
The Pier Lot refers to the parking on top of the Pier deck.
A. MODEL FACTORS — PIER DECK
The Model prices the Pier deck Lot at 110% (10% higher) relative to the Central Beach Lot rates
for peak season weekday and weekend daily maximum rates. This premium reflects the
destination nature of the Pier, in addition to offering proximate beach access. The weekday peak
daily maximum was assumed to occur after six hours, which is reflected in the hourly rate.
Weekday and weekend off -peak season was priced at 90% of the peak season rates, to reflect
likely lower demand. Peak season is defined as April 1 to October 31 and off -peak is defined as
November 1 to March 31. An occupancy factor of 1 .2, based on an observed occupancy rate of
102% for the Pier Lot, was applied to all rates.
B. MODEL OUTPUT— PIER DECK
a. Weekday peak rates:
• $2.53 per hour
• $15.18 daily maximum
b. Weekend peak rate:
• $2.70 per hour
• $16.17 flat rate
c. Weekday off -peak rate:
• $2.28 per hour
• $13.66 daily maximum
d. Weekend off -peak rate:
• $14.55 flat rate
3. BEACH LOTS — NORTH
The North Beach Lots refer to lots 4N, 5N, 6N, 7N, 8N and 9N. The following map illustrates
locations of the individual lots.
35
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
7: North Beach Lots
WALKER
PARKINr CONSULTANTS
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A. MODEL FACTORS — BEACH LOTS NORTH
The North Beach Lots were priced at 90% (10% lower) relative to the Central Beach Lot rates for
peak season weekday and weekend hourly and daily maximum rates. The discount relative to
Central Beach Lots reflects a location that is further from retail and amenities. Weekday and
weekend off -peak season was priced of 90% of the peak season rates, to reflect likely lower
demand. Peak season is defined as April 1 to October 31 and off -peak is defined as November
1 to March 31 . An occupancy factor of 1.0, based on an average occupancy rate of 78% for the
North Beach Lots (70% observed in 8N, 80% assumed in the others), was used as the default
occupancy rate and applied to all rates.
B. MODEL OUTPUT — BEACH LOTS NORTH
a. Weekday peak rates per the model:
• $2.59 per hour
• $10.35 daily maximum
b. Weekend peak rates per the model:
• $1.84 per hour
36
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PAR %MO CONSVITANT5
JUN[ 7, 2012 37- 8264.00
• $1 1.03 flat rate
c. Weekday off -peak rates per the model:
• $2.33 per hour
• $9.32 daily maximum
d. Weekend off -peak rates per the model:
• $1.65 per hour
• $9.92 flat rate
4. BEACH LOTS — SOUTH
The South Beach Lots refer to lots 4S and 5S. Daytime monthly employee rates are assumed to be the
same as the current California resident pass.
Figure S: South Beach Lots Map
A. MODEL FACTORS — BEACH LOTS SOUTH
The South Beach Lots were priced at 90% (10% lower) relative to the Central Beach Lot rates for
peak season weekday and weekend hourly and daily maximum rates. Like the discount applied to
37
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A. MODEL FACTORS — BEACH LOTS SOUTH
The South Beach Lots were priced at 90% (10% lower) relative to the Central Beach Lot rates for
peak season weekday and weekend hourly and daily maximum rates. Like the discount applied to
37
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
WALKER
PARKING CONSUfi1 N,5
JUNE 7, 2012 37- 8264.00
the North Beach Lots, the discount of South Beach Lots relative to Central Beach Lots reflects a
location that is further from retail and amenities. Weekday and weekend off -peak season was
priced at 90% of the peak season rates, to reflect likely lower demand. Peak season is defined as
April 1 to October 31 and off -peak is defined as November 1 to March 31. An occupancy factor
of 0.8, based on an observed average occupancy rate of 68% for the South Beach Lots was used
as the default occupancy rate and applied to all rates.
B. MODEL OUTPUT — BEACH LOTS SOUTH
a. Weekday peak rates per the model:
• $2.07 per hour
• $8.28 daily maximum
b. Weekend peak rates per the model:
• $1.47 per hour
• $8.82 flat rate
c. Weekday off -peak rates per the model:
• $1.86 per hour
• $7.45 daily maximum
d. Weekend off -peak rates per the model:
• $1.32 per hour
• $7.94 flat rate
e. Meter rates for on- street spaces adjacent to the beach would be set to reflect the higher
demand for these spaces.
5. BEACH HOUSE LOTS
The Beach House Lots are those immediately adjacent to the Annenberg Beach House.
A. MODEL FACTORS — BEACH HOUSE
The Beach House Lots were priced equivalent to the Central Beach Lot rates for peak season
weekday and weekend hourly and daily maximum rates. Like the North Beach Lots, the Beach
House is also further from amenities. However, the Beach House is a destination which we felt
justifies pricing on par with the Central Beach Lots. Weekday and weekend off -peak season was
priced at 90% of the peak season rates, to reflect likely lower demand. Peak season is defined as
April 1 to October 31 and off -peak is defined as November 1 to March 31. An occupancy factor
of 0.8, based on an observed occupancy rate of 68% for the Beach House was used as the
default occupancy rate and applied to all rates.
911
CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA AW PARKING CONWITANT5
JUNE 7, 2012 37- 8264.00
B. MODEL OUTPUT — BEACH HOUSE
a. Weekday peak rates per the model:
$2.30 per hour
$9.20 daily maximum
b. Weekend peak rates per the model:
$1.63 per hour
$9.80 flat rate
c. Weekday off -peak rates per the model:
$2.07 per hour
$8.28 daily maximum
d. Weekend off -peak rates per the model:
$1.47 per hour
$8.82 flat rate
39
CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
VI. EVENTS
1. CIVIC AUDITORIUM AND EVENTS
WALKER
?AkNIhG CONSOITANiS
37- 8264.00
Parking rates from the following facilities were included in the Model and weighted. These facilities
were identified by Cultural Affairs and Civic Auditorium staff as possible comparable facilities for the
Civic Auditorium:
I. LA Convention Center
ii. Anaheim Convention Center
iii. Anaheim Grove
iv. Music Center
V. Hollywood Bowl
vi. Long Beach Convention Center Arena and Terrace Theater
vii. Thousand Oaks Performing Arts Center
viii. UCLA Royce Hall
ix. Valley Performing Arts Center
A. MODEL FACTORS — CIVIC AUDITORIUM
Parking rates from comparable auditorium and convention center facilities in Southern California
were used to develop the recommended rate for "B" events, as defined below. An occupancy
factor of 1.0, based on an assumed occupancy rate of 80% for events was used as the default
occupancy rate. A 25% premium was used to calculate parking pricing for "A" Events. With the
exception of parking for large sporting events (prices for which may exceed $25.00) in Southern
California, a $25.00 rate is in line with what we have observed for large events.
We note that parking demand generated by events at the Civic Auditorium have a significant
impact on on- street metered spaces located in close proximity to the facility. While this
phenomena has not specifically been incorporated into the Model, the level of demand suggests
that the rates and hours of enforcement for these meters reflect this level of demand.
B. MODEL OUTPUT— CIVIC AUDITORIUM
I. A two- tiered parking rate guideline based on "A" and "B" events per which fees
for event parking will be set by Civic Auditorium staff.
• The "A" tier represents premium events that are expected to generate a
relatively high demand for parking or charges premium ticket prices.
• The "B" tier represents typical events or event ticket prices at the Civic
Auditorium.
ii. Flat rates (per the Model):
• "A" Events: $10.95
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CITYWIDE PARKING RATE STUDY
CITY OF SANTA MONICA
JUNE 7, 2012
WALKER
PARKING CON;VQANTS
37- 8264.00
• "B" Events: $ 8.76
• Parking rates for unusually large events such as Glow or the Los Angeles
Marathon should continue to be set up to $25.00 or higher when
necessary, at the discretion of City staff to address the parking demand,
limited parking supply and traffic issues that are created by these events.
iii. Changes to meter operations:
• Meters within two blocks of the Civic Auditorium should have hours of
operation extended until at least 10:00 PM, and preferably until 2:00 AM,
to reflect anticipated increase in evening events at the venue.
• Hourly rates during event times should be adjusted to reflect the rates and
length of stay in the Civic Lot. For example if an event has a parking rate
of $10.00 and attendees are expected to stay for four hours, then the
hourly rate should be set at $2.50.
2. PARKING RATES FOR BASE CAMPS
Base camps are areas reserved for vehicles related to the production of special events, such as
large temporary performances or award shows, or film /television shoots. Vehicles may include
equipment trucks, catering trucks, trailers for cast members and parking for the cast and crew.
Santa Monica's oceanfront location makes it an attractive place for special events and on- location
film /television shoots.
A. FACTORS — BASE CAMPS
As opposed to the other rates analyzed and recommended in the City -wide rate study, the renting
of public parking spaces for base camps, including events and film shoots, was identified, not as
a public good but rather a negotiated transaction through which the City maximizes the revenue
of its parking and real estate assets. Although not typical, in Downtown Los Angeles, we have
recently observed the fee for base camps in premium locations earning $100.00 per parking
space. We therefore recommend that in particular in the case of base camps, the City staff
negotiate what the market will bear, being cognizant of the real and opportunity cost of the
parking spaces that may often serve existing businesses or other uses.
B. OUTPUT — BASE CAMPS
City staff should use their discretion in order to negotiate the best rate for the City for the use of
City parking spaces as base camps. The range observed for base camp use was too great to
model. We recommend that City use a range of three times to twelve times the rate charged the
parking space for base camps. Santa Monica offers base camp users a unique location; to the
extent possible it is reasonable that base camp rates reflect the unique location.
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CITYWIDE PARKING RATE STUDY
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JUNE 7, 2012 37- 8264.00
3. NON - COMMERCIAL VEHICLE PARKING (NON -BASE CAMPS)
There are numerous examples from around the country that provide direction on how much to charge
oversized non - commercial vehicles. We suggest that the most equitable approach is to charge for the
number of spaces that a vehicle occupies.
42
4
APPENDIX A
SAMPLE MODEL
OUTPUT
CALCULATIONS
APPENDIX - CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA PARKING coNaouANrs
JUNE 7, 2012 378264.00
As noted in the body of this report, the Model sets hourly parking rates using weighted parking rates
charged at comparable or competitive locations. The resulting hourly rates may then be adjusted based
on the current occupancy level of the parking facilities or spaces in Santa Monica; if occupancy rates are
above 90 %, the rate is adjusted by a factor of 1.15 to reflect and address the high demand for parking
spaces for the purpose of diverting long -term parkers to other, underutilized parking spaces. If occupancy
rates are below 75% or 50% levels, the Output of the Model is adjusted by a factor of 0.80 or 0.60
respectively to incent more drivers to utilize these locations. Occupancy rates that fall between 75% and
90% would not trigger any adjustment (a 1.0 factor). We show two examples from the Model output
calculations below.
EXAMPLE: PARKING STRUCTURES 1 - 9
The Model Output for Parking Structures 1 — 9 is the result of the following calculation:
(Weighted parking rates in comparable locations)
X
(Current occupancy rate factor in the Structures)
= Hourly rate
The following factors were used:
Weighted, hourly parking rates for comparable locations;" and
An occupancy factor determined by the current peak occupancy rates in Structures 1 — 9."
The rates and weights for the comparables and resulting "raw" Model output are demonstrated in greater
detail in Table 13.
12 As outlined in the report, the daily maximum was typically reached at or about 6 hours. Rates for Santa Monica's private
garages were adjusted downward by a factor of 0.80 to account for the relatively low occupancy rates observed in those
structures; in nearly every case these occupancy rates ranged from 50% to 74 %. The hourly rates for private facilities in Santa
Monica shown in Table 9 already reflect this adjustment.
13 As a result of the occupancy levels exceeding 90% during the peak hour (and in many cases several additional hours), a
factor of 1.15 was used in this case.
A
APPENDIX - CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA FAMNIGCONSU.Wa
JUNE 7, 2012
Table 13: Model Output Calculation Summary PS I - 9
37- 8264.00
Rate Com arablesforPS1 -9
Weight
Parking Rates for
Hour0-1
Hour 1-2
Hour2-3
Hour3-4
Hour 4-5
Hour5-6
Total at 6
hours
Westfield Century City
0.10
$0.00
$0.00
$0.00
$11.00
$8.00
$2.00
$21.00
Westside Pavilion
0.1S.
$0.00
$0.00
$0.00
$5.00
$4.00
$4.00
$13.00
Westfield Culver City
0.05 -
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Beverly Center
0.05
$1.00
$1.00
$1.00
$1.00
$2.00
$2.00
$8.00
The Grove
0.10 l
$0.00
$3.00
$0.00
$4.00
$4.00
$4.00
$15.00
City of LA -Westwood, Robertson Public
Structures
0.10
$1.00
$0.00
$2.25
$4.25
$2.00
$1.00
$10.50
Beverly Hills - Public Structures (Downtown
Blended Rates)
0.10
$0.67
$1.20
$4.67
$4.13
$3.60
$2.40
$16.67
Culver City- Public Structures
0 -10
$0.00
$0.00
$1.00
$1.00
$1.00
$1.00
$4.00
Pasadena - Public Structures
1 0.05 !
$0.00
$2.00
$2.00
$2.00
$0.00
$0.00
$6.00
Santa Monica Downtown - Private (Weekday)
1 0.20
$7.11
$6.31
$1.07
$0.00
$0.00
$0.00
$14.49
Weighted Output from Model for Hourly Rates 1.00 1 = 1 $1.64 1 $1.83 1 $1.16 1 $3.34 1 $2.56 1 $1.74 $12.26
APPENDIX - CITYWIDE PARKING RATE STUDY I - WALKER
CITY OF SANTA MONICA PARMOCONSWANr6
JUNE 7, 2012
To address variations in the Model's hourly rate shown above, a more consistent and predictable rate
structure was created. The daily maximum was averaged over the six hours at which the comparables
typically begin to reach their maximum rates. The result was the following calculation:
$12.26 maximum daily rate / 6 hours = $2.04
The Parking Structures' 1 — 9 90 %+ occupancy rate was then addressed by applying the 1.15
occupancy factor to the hourly rate:
$2.04 / hour X 1.15 high occupancy factor = $2.35 / hour
MID CITY ON- STREET METER RATES
The Model Output for the Mid City neighborhood's on- street meter rates is based on a calculation similar
to that used for the Public Parking Structures:
(Weighted parking rates in comparable locations)
X
(Current occupancy rate factor — Mid -City Meters)
= Hourly meter rate
The following factors were used in the Model output:
• Weighted, hourly on- street rates for comparable locations in Los Angeles and Santa Monica; and
• An occupancy factor based on preliminary occupancy rate observations for on- street metered
parking in Mid City."
The rates and weights for the comparables and resulting Model output are demonstrated in Table 13. We
note that the output varies depending on the on- street meter rates in Downtown Santa Monica. We
therefore show Model output rates based on current and projected Downtown meter rates.
'" At this writing, full occupancy counts have not been completed. Based on observations, occupancy levels are assumed to be
between 75% and 90% during the peak hour resulting in a factor of 1.0. These meter rates were therefore determined not to
require an adjustment for occupancy but blocks or locations that are subject to higher or lower occupancy rates (such as
adjacent to large medical facilities in the area) would likely warrant higher rates.
C
APPENDIX - CITYWIDE PARKING RATE STUDY WALKER
CITY OF SANTA MONICA i0i PARKING cONSUtrArs
JUNE 7, 2012
Table 14: Model Output Calculation Mid City On- street Meters
Rate Comparablesf or PS 1-9
Weight
Rates
Current
Future per Model
Output
City of LA - West Los Angeles - Santa Monica Blvd. Meters
0.1
$ 1.00
$ 1.00
City of LA - Brentwood Meters
0.1
$ 2.00
$ 2.00
City of LA - Westwood Village Meters
0.1
$ 1.25
$ 1.25
City ofLA - Venice - Abbott Kinney Meters
0.1
$ -
$ -
City of LA - Robertson Blvd. Meters
0.1
$ 2.00
$ 2.00
Santa Monica: Downtown - Meters
0.5
$ 1.00
1 $ 1.80
Weighted Output from Model for Mid -City On- street Meters 1 1.0 1 Is 1.13 1 $ 1.53
The calculation of hourly parking rates for Mid City on- street meters using current Downtown Santa
Monica meter rates is therefore:
($1.13 / hour)
X
(1.0 occupancy factor)
$1.13 /hour
The calculation of hourly parking rates for Mid City on- street meters using the Model's output for
Downtown Santa Monica meter rates is:
($1.53 / hour)
X
(1.0 occupancy factor)
_ $1.53 /hour
i101
As of 6/26/2012 4:48 PM A 4iWhmen+ D
PROPOSED DAILY PARKING RATES
Current Rates
Downtown (except
Library)
1st 2 hours
Free
ea add 30 min:
$1
Day Time Max
$9
After 6:00
$5 flat
24 hour max
$14
Library /Civic
(Library)
ea 30 min $0.50
Daily Max $10
(Civic)
ea 20 min $1.50
Daily Max $9
After 6 /wknd $3 flat
Pier (wkday /wknd)
Summer $8/$12
Winter $1 per 30 min;
$6 /$7max
Central Beach (wkdav /wknd
Summer
$8/$12
Winter
$6/$6
Shoulder
$6/$8
Short Term
$1 per hour
South Beach (wkdav /wknd
Summer
$7/$8
Winter
$7/$8
Shoulder
$7/$8
Short Term
$1 per hour
North Beach (wkdav /wknd)
Summer $7/$8
Winter $6/$6
Shoulder $6/$8
Oringinally Proposed Rates
Downtown ( exceot Librarv)
1st 3 hours
$1 per hr
ea add hour
$3
daily max*
$12
Library /Civic
$14
1 st 30 min
Free
ea add hour
$1
daily max*
$5
Pier
(wkday /wknd)
Summer
$3 per hr, $15 max
Winter
$2 per hr, $10 max /
$3 per hr $12 max
Central Beach (wkdav /wknd)
Summer
$12
Winter
$10
Short Term
$1 per hr
South Beach
(wkdav /wknd)
Summer
$10
Winter
$6/$8
Winter
Free 4:00 - Sunset
Short Term
$1 per hr
North Beach
(wkdav/wknd)
Summer
$10
Winter
$6/$8
DRAFT for Public Discussion
Revised Proposed Rates
Downtown (except Librarv)
1st 90 min
Free
nxt 1 hr
$1 per hr.
then
$3 per hr.
Daily Max
$14
Library /Civic
(wkdav /wknd)
1st 30 min
Free
ea add hour
$1
daily max*
$5
Pier (wkday /wknd)
Summer $3 per hr, $15 max
Winter $2 per hr, $10 max/
$3 per hr $12 max
Central Beach
(wkdav /wknd)
Summer
$12
Winter
$6/$8
Short Term
$1 per hr
South Beach (wkdav /wknd
Summer $8/$10
Winter $6/$8
Winter Free 4:00 - Sunset
Short Term $1 per hr
North Beach (wkdav /wknd)
Summer $8/$10
Winter $6/$8
As of 6/26/2012 4:48 PM
Current Rates
Beach House
Summer
Winter
Shoulder
Main St. Lots
3 hour max
PROPOSED DAILY PARKING RATES
$4 per hr/ $10 max
$3 per hr/ $6 max
$3 per hr/ $8 max
$1 per hr
On Street Meters
Downtown
$1 per hr
Beach
$1 per hr
Most others
$0.75 per hr
Oringinally Proposed Rates
Beach House
Summer $3 per hr/ $12 max
Winter $3 per hr/ $8 max
Main St. Lots
No Max $1 per hr
On Street Meters
Downtown $2 per hr
Beach $2 per hr
All Others $1 per hr
DRAFT for Public Discussion
Revised Proposed Rates
Beach House
Summer $3 per hr/ $12 max
Winter $3 per hr/ $8 max
Main St. Lots
No Max $1 per hr
On Street Meters
Downtown
$2 per hr
Beach
$2 per hr
All Others
$1 per hr
As of 6/26/2012 4:48 PM
DRAFT for Public Discussion
Current Rates*
Downtown (except Library)
Any Time $121
Library
Any Time
Civic
Any Time
Beach
Annual
Semi - Annual
Monthly
Senior
Main St. Lots
Any Time
$82.50
$82.50
$155
$105
$27
$2.20 per year
$55
* All rates are per month unless otherwise specified.
Proposed Rates*
Downtown (except Library)
Weekday $120
Anytime, anywhere $160
Nights & weekends $75
Library
Any Time
Civic
Any Time
Nights & weekends
Beach
Annual
Semi - Annual
Monthly
Senior
Main St. Lots
Any Time
$82.50
$65.00
$50
$155
$105
$27
$2.20 per year
$65
Reference Resolution No.
10694 (CCS) and Contract
No. 9613 (CCS)