sr-120611-3hCity Council Meeting: December 6, 2011
Agenda Item: 3 °H
To: Mayor and City Council
From: Andy Agle, Director of Housing and Economic Development
Subject: Pier Board Member Qualifications and Criteria
Recommended Action
Staff recommends that the City Council:
1. Approve criteria for the appointment of directors to the interim board of the
successor organization to the Pier Restoration Corporation (PRC); and
2. Authorize the City Clerk to publish the vacancies on the new board, with
nominations to close on January 17, 2012, and
3. Direct City staff and the existing PRC Board and staff to recommend the
necessary legislative changes to dissolve the existing PRC Board by
February 15, 2012, in order to coincide with Council's appointment of members
to the interim board.
Executive Summary
At its study session on November 22, 2011, Council directed staff to move forward with
implementation of a new governance, management and operational structure for the
Pier. Among other elements, the direction included realignment of the PRC board's
membership criteria to reflect the organization's refined focus on event production,
marketing, promotions, sponsorships, fundraising and development of strategic policies
and guidelines for Council's approval, as well as facilitating public participation as part
of the City's Pier Master Planning process. Under the recommended structure, Council
would appoint seven board members to an interim, board pursuant to defined criteria,
with nominations accepted from the Santa Monica Chamber of Commerce, Santa
Monica Convention and Visitors Bureau and Santa Monica Pier Lessees' Association
for three seats.
The interim board would serve for two years in order to provide an opportunity to assess
the revised management and operational structure, consider any necessary
modifications, and participate in the development of key policies related to the Pier.
Discussion
On November 22, 2011, Council directed staff to implement changes recommended in
the "Pier Governance and Management Study." The recommended changes include
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better coordination of City services on the Pier, improved leasing practices, and
modifications to the governance structure of the Santa Monica Pier Restoration
Corporation (PRC). Changes related to the PRC include repositioning and renaming
the PRC, modifying its board size to enhance decision - making, and broadening
representation to include additional constituencies. The board would be reduced from
eleven members to seven members, appointed by Council. The City would seek
nominations of qualified candidates through a public recruitment process and through
recommendations from the Santa Monica Chamber of Commerce, Santa Monica
Convention and Visitors Bureau and the Santa Monica Pier Lessees' Association. The
new board of directors would be appointed for a two -year term and would be tasked
with completing several critical on -going and special tasks.
The board's on -going responsibilities would include leadership of the existing 501(c)(3)
non - profit corporation. The corporation would continue to employ staff, receive and
expend funds, and administer core activities including event management, oversight of
filming and special events, booking of parties in the Carousel, monitoring street
performers, and other responsibilities as specified in a revised services agreement with
the City.
The board's special focus would be to complete several important policy and planning
efforts. Other special responsibilities during the two -year term include crafting a vision
policy for the Pier, working with the City to facilitate public participation in the
development of a long -range Pier Master Plan, and recommending guidelines for
special events, sponsorships, and property leasing for Council's approval. During the
term and at the end of two years, the board would also evaluate the new Pier
governance structure and recommend additional changes, as warranted. Directors
would be expected to make a significant time commitment to the board's activities and
regularly report to the City Council on the progress of its efforts. In addition, City staff
would provide Council with an assessment of the new structure and operations 12 to 18
months following the appointment of the new interim Board.
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Given the amount of work that will be involved in the development and preparation of
policies and plans, staff anticipates that responsibility for planning, fundraising and
implementing community events, including the Twilight Dance Series, will be overseen
by a working committee composed of former PRC Board members and others with a
background and knowledge of the music industry, event production, promotion, and
fundraising, as well as a deep commitment to seeing these valued community programs
continue. The committee may eventually evolve into an organization like the Friends of
the Library, with a mission of supporting and producing successful community events on
the Pier.
In order to effectively complete the focused work program within the two -year period,
the skills and experience of the each interim board member should expressly reflect the
organization's focused objectives. Key professional and personal qualifications and
achievements could facilitate the board's work and should be considered in nominating
board members. Staff recommends that Council adopt the following eligibility criteria for
board membership:
• Board members should collectively have demonstrated expertise in the
following areas: strategic planning and policy development, fiduciary oversight,
financial management, community fundraising, event management, marketing,
community outreach, hospitality, and demonstrated commitment to and
appreciation of the history and character of the Santa Monica Pier.
• Board members should individually and collectively have demonstrated
achievements in leadership, creativity and innovation, ability to work effectively
in a group- setting, and capacity to balance competing priorities.
• Board members may be residents of the City of Santa Monica or persons who
do business or are employed in the City of Santa Monica. Pursuant to Section
2.32.280 of the SMMC, no Santa Monica City employee may serve as a
member of any Board or Commission.
Upon Council approval of the proposed criteria, the City Clerk will publish the openings
and staff will reach out to the Chamber of Commerce, Convention and Visitors Bureau
and Santa Monica Pier Lessee's Association to request their applicant
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recommendations. Prospective board members would be asked to complete an
application (Attachment A), to help give staff and Council a complete understanding of
how the applicant could contribute to the interim board. Staff intends to review the
applications, interview candidates, and submit recommendations to Council for
consideration during the February 14, 2012 Council meeting.
Next Steps
1. City staff and the existing PRC Board and staff would develop amendments to
the existing Services Agreement between the City and the PRC, as well as to the
PRC's by -laws, in order to accomplish the board's identified goals.
2. On February 14, 2012, Council would consider the appointment of seven
members to the interim board, as well as the recommended changes to the
Services Agreement, by -laws, and leasing guidelines' approval process. Once
the new board is appointed and seated, the existing board would sunset.
3. The interim board would begin to oversee marketing and special event efforts
and develop guidelines for leasing, marketing, special events, and sponsorships
for Council's approval. In addition, the board would facilitate public participation
with the City in the Pier master planning process.
Financial Impacts & Budget Actions
There is no immediate budget /financial impact to the policy decision.
Prepared by: Elana Buegoff, Sr. Development Analyst
roved:
Andy Agle, Director '--~'
Housing and Economic Development
Attachment A: Board Application Form
0
Forwarded to Council:
Rod Gould
City Manager
GJ
PIER RESTORATION CORPORATION *INTERIM BOARD* APPLICATION 2..
CITY OF SANTA MONICA
In 1983 the City of Santa Monica created the Santa Monica Pier Restoration Corporation, a 501 (C) (3) non- profit
corporation, established to oversee the restoration and specified operations of the Santa Monica Pier. The City Council
is modifying the purpose and composition of the Board of Directors, and is seeking applicants to serve on the new
interim Board for a period of two years.
Interim Board Members must be Santa Monica residents or persons who do business or are employed in Santa Monica.
The City seeks members who collectively have demonstrated expertise in the following areas: strategic planning and
policy development, fiduciary oversight, financial management, community fundraising, event management,
marketing, community outreach, hospitality, and demonstrated commitment to and appreciation of the history and
character of the Santa Monica Pier. Board members should individually and collectively have demonstrated
achievements in leadership, creativity and innovation, ability to work effectively in a group - setting, and capacity of
balance competing priorities.
NOMINATIONS CLOSE ON JANUARY 17, 2012 at 5:00 PM —
TYPE OR PRINT IN BLACK INK
NAME:
PHONE: (__)
*MAILING ADDRESS:
If address is dif erent than your residence address, please print your residence address on the back of this form (for confidential use only).
PHONE:(--) E -MAIL:
NAME /ADDRESS OF PRESENT EMPLOYER:
OCCUPATION:
YEARS IN SANTA MONICA? RESIDENT BUSINESS
Specify current or prior service on City Board /Commission:
List community activities in which you are involved:
FAX # :L_)
BUSINESS PHONE:(____)
PLEASE COMPLETE ALL THREE 3 PAGES OF THE APPLICATION
All persons are invited to apply for membership on City Boards and Commissions regardless of race, age, sex, religion, marital status,
national origin, ancestry, sexual preference, or disability. Applicants shall not, however, be under 18 years of age or serve on more than one
Board, Commission or Corporation. Some Boards and Commissions do require special qualifications and requirements. Appointment of
members will be made by Councilmembers at an open City Council meeting. Upon appointment, designated members will be required to file
a Conflict of Interest disclosure statement. Please answer all questions on this application. This application will become a public record and
will be available for public inspection or duplication.
Return applications to the Office of the City Clerk, PO BOX 2200, SANTA MONICA, CA 90407 -2200.
Your application will be kept for one year. Only those applicants appointed by Council will be notified.
SIGNATURE OF APPLICANT DATE
*Mailing address will be printed in the Board and Commission Directory and published on the Internet.
Page 1 of 3
PIER RESTORATION CORPORATION x INTERIM BOARD'S APPLICATION
APPLICANT'S NAME-
Areas of Demonstrated Expertise: Check all that apply
❑ Strategic Planning ❑ Policy Development
❑ Fundraising
❑ Community Outreach
Fl Event Management
Hospitality
Please describe in detail your specific experience checked above:
What are your goals in serving on the Interim Board of Directors?
Fiduciary Oversight
❑ Marketing
ElCommitmentto History and
Character of the Santa
Monica Pier
Page 2 of 3
What is your vision for the Pier and the role it plays in Santa Monica and the region?
Participation on the Board requires a significant commitment over a two year period including attendance at
approximately two scheduled meetings per month, and possibly other tasks and meetings outside of Board meetings.
Will you be able to commit the necessary time to perform your duties if appointed to the Board?
Yes F-1 No ❑
Personal qualities identified in the criteria include leadership, creativity, and innovation as well as the ability to
work effectively in a group setting and an ability to balance competing needs. Provide examples of how you have
demonstrated these qualities:
A RESUME WILL NOT BE CONSIDERED IN LIEU OF THIS APPLICATION AND WILL
ONLY BE SUPPLIED TO COUNCIL MEMBERS UPON THEIR REQUEST.
ALL INFORMATION IS PUBLIC. YOUR NAME, ADDRESS AND PHONE NUMBERS WILL BE
PUBLISHED IN THE BOARD AND COMMISSION DIRECTORY AND ON THE CITY'S WEB PAGE.
DISABILITY RELATED ASSISTANCE AND ALTERNATE FORMATS OF THIS DOCUMENT ARE
AVAILABLE UPON REQUEST BY CALLING (310) 458 -8211
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