SR 10-11-2011 3D1_
ityo City Council Report
Santa Monica
City Council Meeting: October 11, 2011
Agenda Item: .3 i)
To: Mayor and City Council
From: Andy Agle, Director of Housing and Economic Development
Subject: Temporary License Agreement for 12040 -12048 Wilshire Boulevard
Recommended Action
Staff recommends that the City Council authorize the City Manager to negotiate and
execute a License Agreement with Chauvet Tree Farms, Inc., a Nevada -based
company, for the short-term use of City -owned property located at 12040 -12048
Wilshire Boulevard, for a total license fee of $12,010.
Executive Summary
On August 24, 2011, staff issued a Request for Proposals (RFP) for Christmas tree lot
operators. Chauvet Tree Farms, Inc. ( Chauvet) was the only operator to respond to the
RFP. The License Agreement would allow Chauvet to sell Christmas trees on the City -
owned property at the southeast corner of Wilshire and Bundy. The proposed license
period is for 61 days, from. November 1, 2011 through December 31, 2011, for a license
fee of $12,010.
Discussion
Each year, staff receives inquiries from Christmas tree lot operators seeking information
about City -owned vacant land that can accommodate Christmas tree sales. However,
an appropriate vacant City lot was not available for temporary use until the City acquired
the Property at 12040 -12948 Wilshire Boulevard in March 2010. This property is
located in the City of Los Angeles, adjacent to the City of Santa Monica's Arcadia Water
Treatment Plan.
Staff believes a temporary, short-term use for this property for revenue - generating
purposes such as Christmas tree sales, and for other short-term uses, is appropriate
until long -term plans for the property are developed.
19
Contractor /Consultant Selection
On August 24, 2011, staff posted an RFP for Christmas tree lot operators for the
property located at 12040 -12048 Wilshire Boulevard on the Economic Development
website and sent it to four Christmas tree lot operators. The only response received
was from Chauvet who proposed to occupy the site from November 1, 2011 through
December 31, 2011 and pay a fee of $12,010. The proposed hours of operation would
be from 10am to 10pm, seven days per week. The first three weeks of November
would be used for lot setup; the last week of December would be used for cleanup and
tree recycling.
The selection criteria included three years of experience with Christmas tree lot
operations and the financial resources to provide a quality service to the public.
Chauvet has operated Christmas tree lots on property owned by the City of Culver City,
the Los Angeles Metropolitan Transportation Authority, and on private property. All
gave excellent references. Based on Chauvet's experience, references, and ability to
meet the selection criteria, staff recommends entering into a license agreement with
Chauvet Tree Farms, Inc. for the.sale of Christmas trees. Chauvet would be required to
obtain all permits and other approvals from the City of Los Angeles.
Financial Impacts & Budget Actions
The License Agreement will generate a one -time revenue of $12,010 for FY 2011 -12.
Account 25671.402350 will be increased by $12,010.
Prepared by: Donna Rickman, Senior Administrative Analyst
Forwarded to Council:
Windy Agle, Director Rod Gould
Housing and rector
is evelopment City Manager
N
Reference Contract No.
9490 (CCS)