O2369City Council Meeting: 9-27-11
Santa Monica, California
ORDINANCE NUMBER (CCS)
(City Council Series)
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
SANTA MONICA AMENDING SANTA MONICA MUNICIPAL CODE SECTION 4.08.500
TO CLARIFY THE CITY'S AUTHORITY TO HANG TEMPORARY BANNERS FOR THE
PURPOSE OF PROMOTING OR CALLING ATTENTION TO THE CITY AND ITS
ECONOMIC VITALITY AND TO ALSO REFLECT THE CHANGE IN NAME OF
BAYSIDE DISTRICT CORPORATION TO DOWNTOWN SANTA MONICA, INC.
WHEREAS, Santa Monica Municipal Code Section 4.08.500 authorizes
temporary banners to be hung over, on or in any public right-of-way by the City or its
agents for the purpose of promoting City -produced or City co-produced events and
activities, or for the purposes of promoting or calling attention to the City, celebrating
holidays, and aesthetic enhancement; and
WHEREAS, all other temporary banners are prohibited; and
WHEREAS, the amendment would help facilitate the promotion and celebration
of initiatives such as Buy Local Santa Monica that help to promote the City's overall
economic vitality; and
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WHEREAS, banners have proven to be a cost-effective and efficient
communication tool in reaching Santa Monica's residents, employees and visitors and
making them aware of local programs, events and initiatives; and
WHEREAS, this ordinance would clarify the City's authority to hang temporary
banners for the purpose of promoting or calling attention to the City and its economic
vitality; and
WHEREAS, this ordinance amendment would also reflect the recent change in
the name of Bayside District Corporation to Downtown Santa Monica, Inc.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES HEREBY ORDAIN AS FOLLOWS:
SECTION 1. Santa Monica Municipal Code Section 4.08.500 is hereby amended
to read as follows:
4.08.500 Street banners prohibited—Exceptions.
Notwithstanding anything contained in Section
4.08.490 hereof, temporary City banners over, on or in any
public right-of-way may be hung by the City or its agents for
the purpose of promoting City -produced or City co-produced
events and activities or for the purpose of promoting or
calling attention to the City and its economic vitality,
celebrating holidays, and aesthetic enhancement. All other
temporary banners are prohibited.
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A City -produced event is developed and implemented
in its entirety solely by a City department or departments. A
City co-produced event is one that has significant City staff
involvement in both the planning and the implementation of
the event together with a non -City entity. To be considered
an event co-produced by the City, City staff must be involved
in all aspects of the event including creative direction,
funding and fund development, marketing and media
relations, and staffing and support services. For purposes of
this Section, events and activities produced by Downtown
Santa Monica, Inc. and the Pier Restoration Corporation, or
their successors, are classified as City -produced and may be
promoted by banners hung along and over the Third Street
Promenade and Pier, respectively.
The City Manager is authorized to adopt
administrative guidelines that are consistent with and that
further the terms and requirements set forth in this Section.
SECTION 2. Any provision of the Santa Monica Municipal Code or appendices
thereto inconsistent with the provisions of this Ordinance, to the extent of such
inconsistencies and no further, is hereby repealed or modified to that extent necessary
to effect the provisions of this Ordinance.
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SECTION 3. If any section, subsection, sentence, clause, or phrase of this
Ordinance is for any reason held to be invalid or unconstitutional by a decision of any
court of competent jurisdiction, such decision shall not affect the validity of the
remaining portions of this Ordinance. The City Council hereby declares that it would
have passed this Ordinance and each and every section, subsection, sentence, clause,
or phrase not declared invalid or unconstitutional without regard to whether any portion
of the ordinance would be subsequently declared invalid or unconstitutional.
SECTION 4. The Mayor shall sign and the City Clerk shall attest to the passage
of this Ordinance. The City Clerk shall cause the same to be published once in the
official newspaper within 15 days after its adoption. This Ordinance shall become
effective 30 days from its adoption.
APPROVED AS TO FORM:
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Approved and adopted this 27`" day of September, 2011.
Prd Bloom, Mayor
State of California )
County of Los Angeles ) ss.
City of Santa Monica )
I, Maria M. Stewart, City Clerk of the City of Santa Monica, do hereby certify that
the foregoing Ordinance No. 2369 (CCS) had its introduction on September 13,
2011, and was adopted at the Santa Monica City Council meeting held on
September 27, 2011, by the following vote:
Ayes: Council members: Holbrook, O'Connor, O'Day, McKeown, Shriver
Mayor Pro Tem Davis, Mayor Bloom
Noes: Council members: None
Absent: Council members: None
A summary of Ordinance No. 2369 (CCS) was duly published pursuant to
California Government Code Section 40806.
ATTEST:
Maria M. Stewart, City Jerk