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SR 09-27-2011 7A--taiiiiiiiiiiiii City Council Report City of Santa Monica City Council Meeting: September 27, 2011 Agenda Item: 1--R To: Mayor and City Council From: Marsha Jones Moutrie, City Attorney Subject: Ordinance Amending Santa Monica Municipal Code Section 4.08.500 to Clarify the City's Authority to Hang Temporary Banners for the Purpose of Promoting or Calling Attention to the City and Its Economic Vitality and to Also Reflect the Change In Name of Bayside District Corporation to Downtown Santa Monica, Inc. Recommended Action Staff recommends that the City Council adopt the attached ordinance. Executive Summary At its meeting on September 13, 2011, the City Council introduced for first reading an ordinance amending Santa Monica Municipal Code Section 4.08.500 to clarify the City's authority to hang temporary banners for the purpose of promoting or calling attention to the City and its economic vitality, and to also reflect the change in name of Bayside District Corporation to Downtown Santa Monica, Inc. The ordinance is now presented to the City Council for adoption. Prepared by: Marsha Jones Moutrie, City Attorney Approved: Forwarded to Council: Rod Gould City Manager ti Reference Ordinance No. 2369 (CCS).