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SR 07-26-2011 3LCity Council Meeting: July 26, 2011 Agenda Item: Ta Mayor and City Council From: Carol Swindell, Director of Finance Subject: Resolution Setting Parking Rates Recommended Action Staff recommends that City Council adopt the attached Parking Rates Resolution correcting an ambiguity in Resolution No. 10551 (CCS) related to Annenberg Community Beach House at Santa Monica State Beach parking rates and authorizes the City Manager to lower the Civic Center and Main Library and raise downtown parking rates to facilitate implementation of the Downtown Interim Parking Plan in conformance with Council policy. Executive Summary Over the past year, staff has focused on implementing various parking improvements to improve the efficiency of the operations and to further the goals of the Walker Parking Study. This effort has resulted in the identification of various ways to improve parking operations that have an impact on existing stakeholders. On December 14. 2010, Council adopted a resolution to establish a free parking period in the downtown parking structures and to make permanent a pilot project providing validated parking for the Sunday Main Street Farmers' Market. That resolution referenced Northern Beach Zone Lot 10N which, since the opening of the Annenberg Community. Beach House at Santa Monica State Beach, is no longer signed or referred to as "Lot 10N." On March 8, 2011, during discussions related to the Downtown Interim Parking Plan, Council delegated authority to the City. Manager to raise parking rates in the downtown or lower parking rates in the Civic Center to ensure the success of the Plan. The attached resolution resolves the inconsistency and formalizes the parking rate policy previously approved by Council. 1 Discussion Beach House Parking On March 3. 2009, Council adopted Resolution No. 10383 (CCS) setting parking rates and community use and facility fees and charges for the Annenberg Community Beach House at Santa Monica State Beach (Beach House). That resolution granted the City Manager authority to set parking rates up to $10 maximum per day and $4 per hour. Subsequently, on December 14, 2010, Council adopted Resolution No. 10551 (CCS), setting parking rates in Northern Zone Beach Lots 4N through 10N. Since the opening of the Beach House, the parking lot at 415 Palisades Beach Road is no longer Lot 1 ON and, therefore, the resolution should have referenced Northern Beach Zone Lots 4N through 9N and should have included a separate section referring to the Beach House parking rates adopted as part of Resolution No. 10383 (CCS). The attached resolution incorporates the "Beach House Lot" rates by reference to achieve the comprehensive parking rate resolution staff desires to ensure transparency. Downtown/Civic Parking On March 8, 2011, Council considered the Downtown Interim Parking Plan related to the reconstruction of Parking Structure 6, demolition of Parking Structure 3 and construction of the Civic Center area projects. At that meeting, Council had extensive discussion related to providing the ability for the City Manager to raise downtown parking rates and lower Civic Center and Main Library parking rates to ensure successful implementation of the Interim Parking Plan. The approved City Council Minutes included authority for the City Manager to lower downtown and Civic Center parking rates, if in the City Manager's judgment, such lowering would fulfill Council's objective of causing parkers to relocate during the interim period, and thereby ensure the success of the Downtown Interim Parking Plan. The attached resolution seeks to formalize that authority in the comprehensive rate resolution and also seeks Council approval for the City Manager to raise rates in the downtown if in the City Manager's judgment, such raising of rates would facilitate the success of the Interim Parking Plan. 2 Financial Impacts & Budget Actions There are no budget or financial impacts as a result of this recommendation. Prepared by: Donald Patterson, Business & Revenue Operations Manager Approved: Carol Swindell Director of Finance Forwarded to Council: ® y-~_~~. .c~ Rod Gould City Manager Attachments: Resolution Reference Resolution Nos. 10595 (CCS).