sr-061411-3jCity Council Meeting: June 14, 2011
Agenda Item: ~J'~
To: Mayor and City Council
From: Carol Swindell, Director of Finance
Subject: Amendment to Parking Operations Contract with Central Parking System
Recommended Action
Staff recommends that the City Council authorize the City Manager to execute an
amendment to Contract 9050 (CCS) with Central Parking System in the amount of
$284,077 for a new FY11-13 total amount of $11,940,931 dependent on Council
approval of the FY11-13 budget which includes shifting .operation of the Civic
Auditorium Parking Lot, Mid-City Parking Lots and Parking Structure 10 to the Parking
Operations Division of the Finance Department and additional bike valets at Virginia
Avenue Park and Main Street.
Executive Summary
In order to ensure consistency in parking facility operations throughout the City, Council
approved the installation of pay-on-foot machines and for Central Parking, Inc. to
operate the Main St. and Fifth and Arizona lots on November 9. 2010. The proposed
Fiscal Year 2011/2013 budget includes a recommendation to transfer operations of the
Civic Auditorium Lot to the Finance Department. Parking Operations staff will also begin
operating the mid-City lots and downtown structure 10. Additionally, the Central Parking
Agreement provides for bike valet services. An amendment is necessary to formalize
current bicycle valet services at the Virginia Avenue Park and Main Street Farmer's
Markets. Consolidation of these remaining facilities under the Parking Operations
section of the Finance Department will ensure consistency of parking operations and
maintenance city-wide. Staff recommends amending Contract 9050 (CCS) with Central
Parking, Inc. in the amount of $284,077 to manage the Civic Auditorium Parking Lot, the
Mid-City parking lots, and Parking Structure 10. The amendment will be contingent upon
Council approval of the proposed change as part of the Fiscal Year 2011/2012
operating budget.
Background
On April 7, 2009, Council authorized a contract with Central Parking System to operate
and manage the City's off-street parking locations through 2012. Currently, Central
Parking Systems operates and manages most parking structures, and the downtown,
Main Street and beach parking lots. At the time of award, it was contemplated that
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additional off-street parking locations may be added in the future but specific details of
when that may occur were not available.
The City desires unified parking operations citywide to ensure consistency in operations
and customer service experience. In addition to the parking operator, this includes
utilizing the same payment machines, such as the Ski Data and Digital Payment
Technology systems, to ensure consistent reporting and revenue control. Incorporation
of these parking locations into Parking Operations Division will further provide for the
implementation of the Walker Parking Study recommendations as well. as the detailed
development of a replacement parking strategy during the construction of Parking
Structure 6 and the demolition of Parking Structure 3.
Discussion
Civic Auditorium Parking Lot
The Santa Monica Civic Auditorium is located at 1855 Main Street and the Civic
Auditorium Parking Lot stretches from Main Street to 4th Street and from Pico Boulevard
to Civic Center Drive. The Civic Auditorium Parking Lot has entrances and parking
booths on both Civic Center Drive and Main Street. There are additional spiked exit,
usually gated, that can be opened to allow egress during peak periods on Fourth Street
and Pico Blvds. In addition to serving the same clientele as the Civic Center Parking
Structure, the Civic Auditorium Parking Lot can be booked in conjunction with Civic
Auditorium events, or for large events, such as filming or trade shows.
The Civic Auditorium Parking Lot has 1,009 spaces, including several spaces dedicated
for recharging of electric vehicles. Staff plans to change the hours of operation to 24
hours a day and seven days a week, consistent with the Civic Center Parking Structure
with automated Pay-On-Foot machines as the primary payment method on non-event
days. On event days, the lots would be staffed to facilitate higher numbers of users and
may include the need for overnight and/or weekend staffing to collect a flat fee upon
entry, as currently authorized by Resolution 10517 (CCS). With the new automated
operating configuration and an addition of $145,953 to contract 9050 (CCS), Central
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Parking System will be able to operate the property excluding special event extra labor
cost. The parking lot will continue to be open to serve the general public during the
renovation period of Civic Auditorium. The Civic Center parking facilities automation
and integration program will able to reduce operating cost by estimated $100,000 per
year.
Mid-Town Parking Lots
The three Mid-City Parking Lots located at 1200 block of Euclid and 14th Street are
currently operating with single head coin-only parking meters. Staff is working towards
establishing electronic payment options, including acceptance of credit cards, at all off-
street City parking facilities by the erid of fiscal year 2011/2012, including installation of
multi-space parking meters to replace 123 parking meters in the mid-city parking Tots.
The electronic automated payment facilities will increase the efficiency and
sustainability of parking operations and enforcement. Currently, Public Works and
Finance staff manages the parking meters and collect coins. There is no other service
currently provided by staff in these parking lots. An annual operating budget increase
of $72,410 includes purchasing three multi-space pay-on-foot machines with credit card
capability and will allow Central Parking System to operate all three parking lots. In
addition to collection and equipment maintenance, Central Parking will also be
responsible for daily maintenance services such as sweeping, trash removal, signage
cleaning and repairs, graffiti removal, landscape maintenance, and basic restriping of
parking spaces. The operating budget also covers armored car service, daily facilities
inspections, credit card processing cost and monthly auditing service.
Parking Structure 10
Parking Structure 10 is located at 1.125 Third Street. It is currently operating with 82
single head coin-only parking meters. It is adjacent to Third Street Promenade and
supplies short-term parking for downtown patrons. Like in the mid-city lots, City staff
repair and manage the parking meters and collect coins. There is no other service
currently provided by staff for this parking structure. Automated, credit-card enabled
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multi-space parking meters will enhance customer service and the facility also needs
maintenance and other operational supervision. An operating budget increase of
$53,714 per year includes purchasing three multi-space pay machines and will allow
Central Parking to provide a complete parking operating service package to enhance
the overall parking experience.
The increase to the contract will allow for additional supervisory maintenance, cleaning,
landscape maintenance, insurance, auditing and revenue collection services provided
by Central Parking System.
Virginia Avenue Park and 2600 Barnard Wav (Lot 5S)
Under the existing contract, Central Parking is to provide bicycle valet services for the
City's weekly Farmer's Markets. This service is paid for by the Proposition C fund and
has been funded on a trial basis through in the current fiscal year. This amendment
would formalize the existing practice and provide for continued, uninterrupted operation
of the bicycle valets. The estimated annual cost is $28,000 and is within the existing
operating budgets.
Financial Impacts & Budget Actions
The amendment to the Central Parking Operations Contract to be awarded is $284,077,
for anew total of $11,940,931. Funds in the amount of $284,077 are included in the
proposed FY2011-13 Budget in account number 01225.555010.
Prepared by: Frank Ching, Parking Coordinator
Approved:
G~2~ ~ ~/ ~
Carol Swindell
Director of Finance
Forwarded to Council:
_. ~~
Rod Gould
City Manager
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Reference Amended
Contract No. 9050 (CCS)