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City Council Meeting: November 23, 2010
Agenda Item: 3 - C-r
To: Mayor and City Council
From: Karen Ginsberg, Assistant Director Community & Cultural Services
Subject: Fourth Modification to Professional Services Agreement No. 8998
(CCS) with Second Story for Interpretive Elements for the City's
Beach Stories Project
Recommended Action
Staff recommends that the City Council authorize the City Manager to negotiate
and execute a fourth modification to Professional Services Agreement No. 8998
(CCS) with Second Story in the amount of $35,000 for a total contract amount of
$335,000 for additional services including the development of a website for the
City's Beach Stories project and a new module for the interactive table at the
Annenberg Community Beach House.
Executive Summary
A Professional Services Agreement with Second Story was approved by City
Council in .October 2048 in the amount of $300,000 for the development of
interpretive elements and displays for the Annenberg Community Beach House.
Since then, with a grant from the National Park Service Preserve America
program, work has been completed on a related project, Beach Stories, which
involves the development of a comprehensive database of historically significant
sites along Santa Monica State Beach. Due to the amount of public traffic at the
Annenberg Community Beach House and given the key role the entire Gold
Coast plays in the history of Santa Monica State Beach, the oral histories and
documentation that were developed as part of this project will be made available
to the public both at the Annenberg Community Beach House as well as on the
City's website. Second Story would create; at a cost of $35,400, a new in-depth
Beach Stories module for the City's website and the interactive table display in
the Guest House in order to present this information.
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Background
Second Story was selected through a request for proposals process. The firm
developed the comprehensive interpretive plan for the Annenberg Community
Beach House as well as the award winning interpretive elements installed
throughout the site. Due to the need to refine some of the elements to adapt
them for public use as well as the timeline necessary to complete the Beach
Stories project, the. original contract was modified and the timeline was extended
through October 31, 2009. In November 2009,. a second modification was
approved for another contract extension through March 31, 2010. A third
modification of the contract extended the completion date to March 31 S` 2011.
This fourth modification would add an additional scope and increase the total
contract amount to $335,000.
®iscussion
As part of Second Story's original work for the Beach House they developed a
small section of the website titled `Beach Stories' as a placeholder for a larger
more comprehensive project on the history of Santa Monica State Beach that
was still in the development phase. This fourth modification would allow Second
Story to complete work. on this related project that was funded in part by a
$100,000 Preserve America grant from the National Park Service. This project
involved the creation of a comprehensive data base of historically significant sites
along Santa Monica State Beach with relevant historic images, development of
an oral history protocol and the recording of associated oral histories. Second
Story would create a new Beach Stories website featuring this data and as part
their work would develop a new module for the interactive table in the Guest
House to display the information. The Guest House was selected as an ideal
location to provide the public with access to this important information about the
history of Santa Monica State Beach because of the facility's history and
beachfront location, as well as the broad cross section of the public that visit on a
regular basis.
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Financial Impacts & Budget Actions
The additional funds of $35,000 to complete the new module are included in the
FY10-11 budget in account number 0010081.589400.
Prepared by: Jessica Cusick, Cultural Affairs Manager
Approved:
Karen Ginsberg
Assistant Direc o
Cultural Services
Forwarded to Council;
Rod Gould
City Manager
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Reference Amended
Contract No. 8998 (CCS).