sr-012478-11hSanta Monica, California, January 17, 1978
T0: Mayor and City Council
FROM: City Staff
SUBJECT: Entertainment Facilities Department
JAN G 4 ly/~
Introduction
This report transmits information to Council describing the current organization
of Pier and Auditorium operations and recommends the transfer of Pier operations
to a proposed Entertainment Facilities Department.
Background
The Recreation and Parks Department is responsibile for the administration of
'the City`s recreation programs and parks maintenance and is currently spending
much time on the development of two major park sites, a skateboard facility
and pier operations. The Recreation and Parks Department could devote more
time towards implementation of major projects if Pier operations were trans-
ferred to another department.
In addition, the Pier should be able to produce more revenue than the
$273,770 generated in 1976-77 (including Pier parking revenues) if it is
operated. as an entertainment facility in coordination with other entertainment
facilities. Sinbad's, for example, could be renovated and leased so that
it could be used as an entertainment facility or restaurant generating more
revenue for the .City,. Thus, Staff is recommending the consolidation of the Pier,
Auditorium and a new Operations Division into a Department of Entertainment
Facilities.
/9
JAN 2 4 1978
T0: Mayor and City C' icil January 17, 1978
-2-
Proposed Changes
The Auditorium Department performs various enterprise functions including
scheduling events in the main auditorium, conference room, administration
of the parking lot,-food concessions, ,box office and event promotions.
City Staff believes that this department is more fully equipped to coordinate
entertainment activities for-the Pier.
As a result of the proposed changes, a new Department of Entertainment
Facilities would be created, This department (see attached chart) would
be composed of the Pier Division, Auditorium Division and a new Operations
Division (the Operations Division would coordinate the Pier and Auditorium
parking lots and maintenance of the Pier). This new department would be
responsible for coordinating. activities for the City°s entertainment
facilities.
Allocation
- The Auditorium Director would assume the role of Department of Entertain-
ment Facilities Director and would be responsible for coordination of the
Pier Division, Auditorium Division and Operations Division. This position
would receive a $3,000 annual salary increase over that of Auditorium Director
which would be prorated on a monthly basis for the remainder of 1977-78.
This increase requires a resolution amending the salary schedule.
- The Assistant Auditorium Director would assume the role of the Assistant
Director of Entertainment Facilities and be responsible for Auditorium
sales appointments, additional promotion and advertising responsibilities.
T0: Mayor and City Co•' ail January 17, 1978
-3-
- The Auditorium Operations Supervisor would assume the role of
Operations Supervisor as head of the newly created Operations
Division of the Entertainment Facilities Department. This
person would coordinate the operations of Pier and Auditorium
parking lots, the Pier carpenter and Pier maintenance..
- One of the two Event Attendants III would become the Event
Attendant Supervisor and would assume responsibility for
Auditorium mechanical maintenance from the Auditorium Operations
Supervisor.
- The newly budgeted job title (as of yet unfilled) of Pier
Business Manager would be changed to Pier Business Supervisor.
The Pier Business Supervisor would assume the duties of Pier
Parking Lot Supervisor and Business Manager for all Pier events.
Other Transfers of Existing Positions
The Box Office. Supervisor, one Event Attendant III, four Event Attendants II,
one Intermediate Clerk and one Custodian from the Civic Auditorium would
become part of the Entertainment Facilities Department.
Pier Priorities
Priorities for the coming year in Pier operations would be:
1. Renovation and leasing of "Sinbad's".
2. A one year project for appraisal of revenue potential.
3. City operation of frozen yogurt concessions..
4. Opening up of the south side arcade..
5. Planning of Fier benefit concerts.
T0: Mayor and City Cou' it
January 17, 1978
-4-
6. Aggressively pursuing Pier television specials
(e.g. Dick. Clark, beauty pagents, special concerts).
Total Budgeted Funds to be Transferred to Entertainment Facilities
1977-78 Budget for the Santa Monica Pier
(Budget #532)
Supplies and Expenses $ 87,940
Capital Outlay
(Includes $600,000 for Pier
Restoration) 641,500
Salaries and Wages
(Including Temporary Employees
and Overtime) 68,756
Total $ 798,196
The total 1977-78 Auditorium budget is $491,165.00; thus the total proposed
1977-78 budget funds transferred to the newly created Entertainment Facilities
Department is $1,289,361.
Alternatives
Not applicable.
Recommentation
It is recommended that the City Council:
1. authorize the City Attorney to prepare an ordinance
creating the Department of Entertainment Facilities;
T0: Mayor and City Cote it
-S-
2. authorize the City Attorney to prepare a resolution
amending the current salary schedule for Auditorium
Director; and
3. approve the consolidation of the Auditorium and Pier
by transferring the applicable funds as outlined above.
Prepared by: MARK C. PUSINELLI
Administrative Aide
MCP:dvl
January 17, 1978
Attachment (1)
1 DI RIfI:'I'UIi IiN'I'P.li'I'A INMD;N'I' PA(:1'I, i'I'1 f..`i Ulil'Ni'I'AICN'I'
I ns~c;'rnNr uninl:'rou
I arcrn'ru)N.ti surtll:vl.eaR
I Pllili 6lISi Nf:SS SUPIi IiV ISOR -
1 nunrrounml InISINrsssuPF.RVISOU
I 130X OPI'ICG SIIPIiRV15OIt UII2E(:'i'UR
1 GVGNT A'I"fENDt\N'f III ~ CNTIiIRfAIN'MIiNT
4 GVIiN'I' A'I"fIiNDANT II Pr1CILI'I'I4S
1 CAIiPGN'I'ER __
1 IN'1'GRDIEDIATG CLERK
1 CIIS'CODIM' ._.
A/N EVENT A1'fC:NUANT I
1 GVGNT ATTENDANT SUPERVISOR ASSISTANT DIRECTOR
1 IiAi260R CAPTAIN - EN'fGRTAINNIENT
S HAI2EOR PATROLNGN FACILI'CIBS
1 INTE RhIEDIATE CLERK
22 __
PIER
6USINESS ~ '
SUPERVISOR
Jr. Clerk
CETA
OPERATIONS
SUPERVISOR
I Event Attend. Supv.
1 Event Attend. III. -~~_
- 4 Event Attend. ~II
AUDITORAIPI
6USINESS
SUPERVIS012
Hurl it m•ium lsox
Intermediate Office Supr•rv isor
Clerk Custodi:m
Carpenter