sr-092270-8b*,,~ CITY OF SANTA MON(CA
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~ DATE: September 16, 1970
TO: Perry Scott, City Manager
FROM: J. F. Hutchison, Director of Transportation
SUBJECT: EXTENSION OF BUS SERVICE TO MALIBU AREA
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At the present time Greyhound provides a total of eight trips daily {four
in each direction), between Santa ;tonica and the Malibu area. Seven of
these trips occur between the hours of 7:30 a.m. and 7:00 p,m. On Septem-
ber 2, 1970, our Supervisors checked these seven trips for passenger activity
between Santa Monica and Malibu Canyon. Their reports show a total of 20
passengers for the seven trips, or an average of three passengers per trip®
The maximum number of passengers on any one trip was five.
The above figures merely confirm th.e opinion of the Transportation Depart-
ment that the population density along the area under consideration is
simply insufficient to support regular daily bus service, tae have had no
indication of any substantial demand for our service from the regular
daily commuter, who is so necessary to the success of any bus route. In
fact, the Transportation Department has received no direct contact recently
from anyone concerning daily bus service to the ilalibu area, Most of the
comments which we have heard indirectly, concern prospective passengers
who would use the bus when their automobile breaks down, when,the family
automobile is otherwise in use, or to go shopping or visit the Doctor, etc.
ttao or three times per month. Although we welcome with open arms-this
type of rider on our BIG BLUE BUSES, it is nevertheless a fact that this
type of "occasional" rider alone can seldom support a bus route of any
length, and especially so when another carrier (Greyhound) is already oper-
ating in the area.
In order for the proposed service to be economically feasible, we n;ould re-
quire a minimum of fifteen passengers at an average fare of 50 cents per
passenger for the thirteen mile trip between Santa Monica and Malibu Canyon.
If any community group in the Malibu area is interested in working with us
on the possibility of setting up a daily trip, or trips, based on the above
minimum guarantee, we would be most happy to meet and work with them..
%/ / J. F. HUTCHISON
Director of
Transportation
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