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SUBJECT
November lt~, 1961
Santa Monica City Council
Paul Priolo, Co-Chairman m
Mall Committee, CitizensY Progress Committee
es
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~~~? The Mall Committee at this time requests that, the
City Council of the City of Santa Monic,,a~e~the
application for a planning advance of pars ~50;:C<0#~.,
to the Community Facilities Administration ~iF~tl3e
United States Government for conducting necessary
studies and preparing plans for constructing a
pedestrian mall. (See attached Resolution Noo 1)
Tn accordance with Section 2 of said Resolutioh, the
property owners and merchants in the area affected
have been contacted for approval of the Resolution.
Sixty five per cent of the merchants have all
expressed this approval by signing the Resolution.
100 contact with the affected merchants was not
accomplished; no call-backs ware made in cases where
the authorized signer was not present and the survey
ceased when the sixty-five per cent positive signatures
had been obtained.
All property owners in the affected area were con-
tacted by mail and asked to return a signed copy of
Resolution No. 1. Thirty-five per cent of the owners
did so in the affirmative, one person in the negative.
Follow up letters and personal contacts revealed that,
for the most part, those not responding were large,
institutional, absentee owners who would not sign for
"fear of becoming involved in local, municipal politicsx'.
They did, however, express their verbal approval of
the resolution.
Opposition among the landowners is non=existent and,
according to Victor Gruen Associates and their ex.~
perience with similar projects in other communities,
opposition would have been evident by now. Considering
all these facts, the Mall Committee unanimously voted
to proceed without further delay and appear before the
Council with this request. (See attached Minutes of
the November 2, 1961 meeting)
-i
SUBJECT Funds for the Studies for the Development of the
continued Page 2
The Committee also discussed the possibility to
include a subterranean garage in the Mall and voted
unanimously that the City Council be asked to include
the study of the feasability of this garage system in
its request to the Community Facilities Administrationo
(See attached Minutes)
The letter to all signers of Resolution No. 1 advising
them of the inclusion of the subterranean parking
study has been mailed as ordered.
Paul Priolo, CoRChairman
Niall Committee, Citizens Progress Committee
WHEREAS, the City of Santa
Associates to make a planning f
Monica Central Business Area; a.
WHEREAS, Victor Gruen Assoc
October, 1960, have recommended
of a pedestrian mall in this Are
encouraging and hastening the de
and
tiVHERE.iS, considerable inter
of a pedestrian mall has been ev
merchants in the retail core are
WHEREAS, there are ava
funds for;
1, necessary architectural
for a pedestrian mall devel
able unless and until the m
ica has employed Victor Gruen
bility study of the Santa
tes, in their report dated
e development and installation
to serve as a catalyst for
lopment of the retail core Area;
t and support for the development
enced by many property owners and
and
from the United States Government,
engineering studies and plans
nt (which funds are not repay-
is under construction and
2. construction of the ma11'(through long-term loans);
NOW THEREFORE, BE IT RESOLVE
CENTRAL BUSINESS DISTRICT CUMNIIT2
BY THE N>fILL COMMITTEE OF TI'~E
AS FOLLOWS;
Section 1. That it is hereb
of the City of Santa Monica that
ning advance of up to $50,000. to
tration of the United States Gove
architectural and engineering stu
drawings and plans for constructi
in the Santa Monica Central Busin
Study, dated October, 1960 and pr
Section 2. That Co-Chairmen
of the Nall Committee, and Chairm
Business Distrirt Committee, are
resolution to the City Council wh
the property owners and merchants
obtained.
ADOPTED AND APPROVED this
recommended. to the City Council
plication be made for a plan-
he Community Facilities Adminis-
ment for conducting necessary
es and preparing necessary
a pedestrian mall as outlined
s Urea Planning Feasibilit~r
Bred by Victor Gruen ssociates.
Greyson Bxyan and Paul Priolo
n Ralph Lamb of the Central
ereby authorized to present this
n the approval of a majority of
in the area affected has been
DAY OF April, 1961
yson Liryan, l;o-C;hairman
Paul Priolo, Co-Chairman
RESOLUTION N0. 1
RESOLUTION NC. 1 (C.B.D.) (cont-inued) Page 2.
APPROVED:
Ra ph Lamb, Chairman, '~""~~`
' Central Business District Committee
Audrey A. Carver, Chairman ~~
Citizens° Progress Committee
Approved as to legal
form and adequacy
this ~ day of
1961.
Robert G. Cockins ~`
Agency Legal Counsel
I hereby certify that the foregoing resolution was duly
adopted by the Mall Committee of the Central Business District
Committee at a regulax meeting thereof held on the 2'lth day of
April, 1961 by the following vote of the Committee Ialembers:
AYES: MEIuTBERS: A, R. Benedict, Greyson .Bryan, Milton H.
Cohen, Alfred Delson, Gerxy Condon,
H. H. Gurvis, Alfred J. Hyman (qualified),
Bernard Jackson (q~.~alified), Ben Kasten,
Harry Markowitz, William Lerner, PJalter
N. I/Iarks, Jr., Charles G. Pexry, Brandon
O'Hildebrandt, C. A, Saint (qualified),
R. 3. Snedecor, Carl Tegner, Ben Tipp,
Paul Priolo, Martin Good.friend.
NOES: MEMBERS: None
I2ussell I'. Priebe, Secretar}
APPROVAL: (See Attachz~nent)
A~xROVA~
--
~NAME
~~~~~
STF2EET
ADDRESS
I LEGAT_,
DESCRIPTION
,3LK. F'E~RCEL
FFZONTA.GE
(F'P.)
OWNER
x
~ MER-
CHAId~
(x)
2
3
A
4
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~~
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L
10
11
12
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1
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.~ J
-
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16 .
____._.~.~
17
(18)
19
20
(21
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22 ~
MINIITES OF NLALL COMMITTEE
DATEe November 2, 1961
PLACEa Bow and Arrow Restaurant
2525 Santa Monica Boulevard
Santa Monica, Ca1if'ornia
TIMEe 7030 A.NI.
Purposes Progress of Mall Committee - Request for
Planning Funds for Mall
Presents Paul Priolo, Co-Chairman
Grayson Bryan, Co-Chairman
Harold Sloane for Nat Bubar
Russell F, Priebe
Ra__lph Lamb, Central Business District Chairman
Ai Delson
Wil]_iam E, Lerner
Aubrey Austin, Jr<
James Schooley
Samuel Porter
Haig 'Parorian
Gerald PI. Condon
Vin Baker
Ben 7'i pp
Milton Cohen
Alfred J„ Hvman
Ldalter R. P~Iarla, Jr.
Brandon O'Ilildebrandt
Rex Minter
Ernie Golsrud
Co-Chairman Paul Priolo called the meeting to order and
briefly summarized the progress of the landlords signatures
fo.r the Ntall» He mentioned that there is no definite
opposition to the Mall from the landlords, 35% of which have
signed Resolution No. 1 agreeing to the Ma11, Opposition
is non-existent, with only on.e owner re£usin.g to sign,
According to Victor Gruen Associates, opposition should
have shown by now, as progress is far ahead at this point
than any other city attempting such a project.
NIr, Minter, Councilman, discussed the progress of the Parking
Authority. He also told of the possibility to include a
sub-t,erranean garage in the Mall. He explained the advan-
tages of such a garage systcrna
1) It could provide a fall-out shelter
2) D4erchants could have rear-entrances to stores, which
cannot be done successfully with a multi-deck
parking system
3) Pedestrian accessways and down - up ramps could be
on lath and 2nd Streets, between Broadway and Arizona,
allowing pedestrian traffic to move through the
rr,idd:Le of the block>
Points to be considered by the P•4embers ar.eo
1) tl"ie exact cost
2) the advantage of fall-out shelters
3) how long business in the.-various stores would have
to stop during construction of the garage .
In answer to number 3 above, NIr, Minter reported that N1r,
Maurice King, City Manager, has estimated a time period of
3 to 6 months for the construction which could perhaps be
_~_
done in segments. During the construction period, a 5 foot
frontage could be left in front of the stores for pedestrian
access.
Mr. Priebe elaborated on the problem of the effect on the mer-
chants during the construction period of the garage, and con-
cluded by stating that witri total cooperation by all parties,
the end result would be advantageous for the merchants.
Mr. Priolo then directed the discussion to the progress of the
Department Store Committee.
Mr. Ralph Lamb, Chairman, told the
has offered to finance the w50,00.
Lamb feels that Santa P~Tonica needs
store and that Kern-~webb can insur
that a good department store would
in Santa T~ionica.
Conunittee that Kern-Webb
needed for planning. Mr,
a y'high-linefP department
this. The object being
increase business efficiency
Mr. Painter asked N1r. Priebe to explain. to the Comrv_ttee how
the completion dates of both the Piall and the proposed sub-
terranean garage projects will coincide.
Mr. Priebe stated thate
1) If the Redevelopment Agency accepts the Kern-Vdebb
offer, plans can begin i.n 60 days, be completed in 6
months.
~) If the City Council approves the Mall plan, plans can
begin ir. 60 days, be completed in 6 months.
He said that the two projects can be intermingled with success,
and suggested that plans for gaining approval start immediately.
He briefly mentioned the following pointse
1) Studies should be made with the plan. of up-•grading 3rd,
Street along with the Central Business District Re-
Development Area.
2) Property Owner Participation is an important factor
to be considered,
3) The possibility of re-zoning some areas that are pre-
sently zoned for business for residential purposes.
T~Ir. Lamb discussed the procedure for obtaining planning fundsa
1) The Committee requests the 50,000, from the City
Council, who in turn submits the request to the
Government<
2) If the Mall is approved, the $50,000. is refundable
and included in the cost of the Mall>
3) If the P;a1l is not approved, the money is not re-
fundable to the Government,
Mr. Priolo explained that the request for funds would be for up
to $50,000., and that this amount covers both the Mall and
could include the proposed sub-terranean garage.
P4r. Marks reminded the Committee that in their initial visit to
the owners, no mention was made of a garage in the Mall; and that
the owners should be re-contacted. .Mr, Priebe suggested that
the above could be done through letter, It was agreed that such
a letter be sent,
,..
- 3 -
A motion was made by Mr. Lerner, seconded by PHr. Austin, that
the Committee go before the City Council requesting the50,000.
for planning of the D4a11 and sub-terranean. garage,
Mr. Priolo wi11 submit a letter requesting triese funds to the
City Council by taay of the City Clerk to be placed on the
Agenda .for the November 14, 1901 City Council P%ieeting. All
Members were urged to attend that meet9.nge
The motion was approved unanimously.
There being no further business, the meeting was adjourned
at X3055 A<M,
RespectS'ully submitted,
Caroline Arnell, Secretary
~~
3 ~
I
GREYSON LEE BRYAN Irr°"~ l ~
.REAL ESTATE INVESTMENTS fi ~ ~i
POST OFFICE BOX 937 ~' ~,. ~. IYb
POMONA. CALIFORNIA ~
_ \
NATIONAL 2-3662
November 13, 1961
Honorable Mayor and City Council ~ ; ~_
Oity Hall ~ C~ ~~
Santa Monica, California ~ -:~i~yrap
•cx ~,~~
Subjects Request for: $50,000.00,•in Planning .Fund for Proposed ~ ~ C:~;s~s~~ ,
Pedestrian Mall. „~ "`~ ~ ~'"
!'T't `?~ s„y~
.m...w .
~.
Gentlemen. '~ ~rt '~"^
~, Sri ~„
I am,sorry not to be able to attend the. Council Meeting of November 14th
in person, but,a previous commitment in this end of the County prevents
my attendance. I would therefore like to take this means of`joning
with those who are before you this. evening to urge that you take
affirmative action in applying far the interest free Federal Fund for
the purpose of preparing plans for the proposed Third Street Pedestrian
Maly.
It has been my experience here in Pomona that a sum of this approximate
amount must be committed in order to have produced _a comple>e set 'of
plans and specifications for such a project.. At this time,isx Pomona we have
an hand a complete set of biddable-plans and specifications and; approximate-
ly this sum of money has been expended so far in designing,. architectural-fees,
consulting engineering fees and incidental expenses and the cost of an
assessment engineer.
It is dfficult,for an area with-a high percentage`of absentee and in-
stitutional'ownership to achieve the unity and spirit of cooperation
required to bring a project of this kind Co ffuition. There are always
those without the imagination to visualize the end results of he progressive
and vitalprogram,such as is being proposed.here.'- I am confident that with
the completed set of plans and specifications which-incidentally ,'would
include detailed cost estimates and financing recommendagions, that we
will be able to show to the satisfaction of the. property owners involved
that this project has, great practical and aesthetic merit..:
It is .one thing to talk to a property owner in vague and esthetical terms
for the need for revitalization and a beauti£icatios program and it is a much
simpler thing: to do to be able to present arcompleted set o£ plans and
specifications and financing data so that .the property owner can. see
exactly what he will be getting for annual assessment of let us say for
example approximately $350.00 per 50 foot lot. By the time these funds
would be made available and the plans completed, property ,owners will
no longer need to travel to Kalamazoo, Michigan or Miami Beach, Florida
to see-for themselves the value of this type of planning and redevelopmepti'
1 .,._,
r%'
I would like to personally invite the Council and the Administrative
OfficepAof the City to be my guest in Pomona for lunch at sane time of
your choosing sa that I could show you the program here,~~e~+"~he progress
towards. the construction of'a Pedestrian Mall has directly resulted in
the development of a 144,000 sq. ft. full line department store now
under construction for Buffum's and the acquisition of an entire city
block of property by Rome Savings and Loan Association on which plans are
now being drawn. for a six story office building to house their local
offices. Evidence o£ a well conceived plan and progress toward. the implementation
of that plan can only attract additional private enterprise which will
want to be part of this redevelopment,
~/ Very truly yours,
~(;~~; 7 ~ ~ ~ ~.
Grey~~on L. Bryan
° 2
CI3"I' C7F SANTA MC3IVICA.
DATE: November 20, 1561
T®: The I-lonorable City Council
FROM: Maurice M. King, Acting City Manager
y - ..v'l
SUBJECT: Pedestrian .Mall -Agenda Item 5-F for City Council Meeting
of November 21, 1561
The Mall Committee of the Central Business District Committee has recommended
to the City Council by resalutaon dated April 27, 1561, that application be made
for a planning advance of. up to $50, 000 to the Community Facilities Administra-
tion for conducting necessary architectural a.nd engineering studies and preparing
necessary drawings and plans far constructing a pedestrian mall as outlined in the
Victor Gruen Associates report dated Qctober 1500.
4?n November 2, 1961, the Mal.1 Committee adopted a motion that the Committee go
before the City Council requesting the $50, 000 fnr planning of both the N1a11 and a
subterranean garage.
Based on very preliminary cost figures for both the Mall ($305, 000) and the under-
ground garage ($1,245,750), it is believed the total engineering cost would approx-
imate $70, 000. (A. S. C. E, design fee is 4. 4%u for project of this cost.. )
If the City Council looks with favox on this proposal, the City Administration
would like to suggest the following procedure:
A. Instruct the City Manager to solicit an engineering proposal for:
1. Preparing preliminary plans and preliminary estimates for a
mall, including if you desire, the il~iinter underground garage
undex the =.na11, and
2. Preparing finaP working drawings and final construction cost
estimate for a mall, and, again including the A/iinter garage if
this is the desire of the City Council..
B. That the City Manager report back to the City Council with a recommen-
dation and cost for said engineering services.
C. bA~'t~r these two steps, the City Council instruct the City Administration
~ fo make application for planning advance from the Community Facilities
r°~' ' .
~,. ~' Administration of the United States in sufficient amount to cover the cost
;;- of said engineering contract. (Said planning funds are returned to the
Federal-government only in event the project is constructed. )
D. Upon completion of preliminary plans and preliminary estimate for the
mall, and garage if also included, report this information to the City
Council.
~~, ~ ~..
E, The City Council instruct the City Administration to prepare a bill Act
petition and indicate thereon opposite each property owner's name the
estimated amount of his assessment for the mail only. Circulate said
petition to property owners and report the results thereof to the City
Council.
F. Tf the preliminary engineering studies indicate that the underground
garage is feasible engineering-wise, instruct the City t/Ianager to obtain
an economic appraisal of the pa•oposal,
~G. If underground garage is feasible both from standpoint of engineering and
economics, the City Council could then explore possible means of
financing such. as:
1. Federal funds in part
2, 1911 Act assessment in part
3. Uond election
4. Soma combination of the above
c"~p
,
aVIAUFICE i4i. 1fIN~
Acting City Manager
MaYiK/ cc