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c;cror City Council Report
Santa Monica°
City Council Meeting: September 14, 2010
Agenda Item: 1R
To: Mayor and City Council
From: Barbara Stinchfield, Director, Community & Cultural Services
Subject: Resolution Establishing Fees for Food Trucks during Glow
Recommended Action
Staff recommends that the City Council adopt the attached resolution establishing fees
for food trucks at Glow 2010.
Executive Summary
Glow is a unique biennial art event developed for the Santa Monica's beach, Pier, and
Palisades Park. In July 2008, the first Glow was a tremendous success, drawing over
200,000 people to experience the commissioned art projects and instantly becoming
Santa Monica's signature cultural event. This year Glow is scheduled for September
25, 2010, and will once again consist of temporary site specific art installations and
performances by local, national, and international artists. On August 10, 2010 the City
Council adopted an ordinance to permit Glow and allow for associated vending as part
of the event. The attached resolution establishes a fee for the food trucks that are
selected to participate in the event. Parking permits would be $300 per truck for those
in the designated area of the South Beach lot and $450 per truck for those in the
designated area of the 1550 lot.
Background
Glow grew out of community demand for a signature cultural event, one that would be
specific to Santa Monica and that would draw international attention, enhancing the
city's reputation as a destination for cultural tourism and showcasing its vibrant creative
sector.
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Discussion
The Event
Glow will take place on September 25, 2010, from 7 pm to 3 am, on the beach and
parking lots adjacent north and south of the Pier, a portion of the beach parks south of
the Pier, as well as Palisades Park and the Pier. Twenty original art installations will be
developed by individual artists and artist teams specifically for Glow..
The Resolution
In order to ensure that participants have access to necessary services and amenities,
and local businesses are given an opportunity to participate, a number of regulations.
are being suspended for the evening per the ordinance adopted on August 10, 2010.
The associated food truck resolution, Attachment 1, sets rates for food trucks selected
to participate in Glow. Parking permits would be $300 per truck for those in the
designated area of the South Beach lot. and $450 per truck for those in the designated
area of the 1550 lot.
Commission Action
As .endorsed by the Arts Commission in Creative Capital and in subsequent
discussions, the. Commission is in full support of Glow, seeing it as Santa Monica's
signature cultural event and a key component of the City's cultural plan.
Alternatives
Council could request changes to the proposed resolution or could decline to establish a
fee for food trucks associated with this event.
Public Outreach
Glow has been developed with extensive input from a broad range of community
advisors and partners. In addition to the Arts Commission, consistent input has been
provided by an advisory group of residents and local business leaders as well as
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representatives from the Pier Restoration Corporation, the Convention and Visitors
Bureau, Bayside District Corporation and the Chamber of Commerce.
Financial Impacts & Budget Actions
The total budget for Glow is approximately $600,000 including the cost for direct City
services. In addition to providing needed services for Glow participants, anticipated
revenue from the food trucks in the amount of $6,450 will help offset the costs of the
event.
Prepared by: Jessica Cusick, Cultural Affairs Manager
Approved:
Barbara Stinchfield
Director, Community & Cultural Services
Forwarded to Council:
Rod Gould
City Manager
Attachment 1: Resolution
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Reference Resolution No.
10523 (CCS).