sr-081010-1pCity Council Meeting: August 10, 2010
Agenda Item: ~ -
To: Mayor and City Council
From: Carol Swindell, Finance Director
Subject: Resolution Setting Parking Rates
Recommended Action
Staff recommends that City Council adopt attached resolution setting parking rates.
Executive Summary
Over the past several years, Council has set parking rates for various lots, structures
and events by resolution. Most recently, Council adopted new rates for the downtown
and Civic Center on May 11, 2010 that were consistent with the Walker Parking Study
recommendation. Council has also adopted various event rates for large regional events
such as the Los Angeles Marathon and the Pier Centennial. The various resolutions
have made it challenging for staff to easily demonstrate the Council authority for the
various parking rates. This report seeks to have one resolution with all .parking rates,
corrects some inconsistencies between resolutions, provides consistent authority for the
City Manager to set event rates within an established limit and will provide one. location
for verification of parking rates citywide..
®iscussion
The attached resolution is a consolidation of various parking resolutions previously
adopted, seeks to clarify some rates and includes minor correction where recent
resolutions inadvertently overrode previously set rates. The resolution, if adopted, would
also establish new authority for the City Manager to set event parking rates. The areas
that are different than previously approved include rates for the Civic Center and for
special events.
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Civic Center
The Fiscal Year 2010/2011 budget staff report inadvertently included a rate of $7.27 for
the Civic Auditorium parking lot. The attached resolution confirms the maximum daily
rate of $9.00, including tax, approved by Council on May 11, 2010.
Special Event Rates
Resolution 10475 (CCS) authorizes the City Manager to set event rates up to $15.00 in
the Civic Center. No such authorization exists for other parking resources. Recent
experiences with large events, including the Cirque du Soleil, Pier Centennial, and the
Los Angeles Marathon have shown that parking and. access management provide
effective tools to limit event-related congestion. Parking pricing is key to this effort by
properly pricing parking to better manage access and traffic circulation.
Since July 2009, staff has twice brought proposed resolutions before Council to modify
parking rates ih City-owned facilities for special events. On July 28, 2009, City Council
adopted a resolution authorizing actions in support of the Santa Monica Pier's
Centennial Anniversary celebration on September 9, 2009. The actions included the
establishment of variable parking rates for City-owned facilities and adjustments to the
hours of operation of Beach parking facilities. On February 9. 2010, City Council
adopted a resolution authorizing overnight parking in South Beach Lots 4 and 5
between March 20 and 21, 2010 for L.A. Marathon participants who pre-purchased
passes. The resolution also included approval of event parking rates. Both events
provided staff with valuable experience regarding parking pricing and associated. event
traffic management; both with respect to the location and price of parking.
By adopting the proposed resolution, Council will authorize the City Manager to
establish event parking rates, so that individual event-day parking rates for City-owned
facilities will no longer require separate Council action. The parking rates could vary
between City-owned facilities, and could be set at any amount up to the recommended
$25.00 per entry maximum. Overnight parking at the beach will continue to require
adoption of a resolution, as required in Santa Monica Municipal Code Section 3.04.030.
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Financial Impacts & Budget Actions
There is no projected budget impact. Any increased revenue from special events will be
credited to the appropriate fund and will vary each fiscal year depending on the number
and size of the special events.
Prepared by: Donald Patterson, Business & Revenue Operations Manager
Approved:
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Carol Swindell
Finance Director
Forwarded to Council:
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Rod Gould
City Manager
Attachments: Resolution
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Reference Resolution No.
10517 (CCS).