SR-071310-1DCity Council Meeting: July 13, 2010
Agendaltem:1D
To: Mayor and City Council
From: Dean Kubani, Director, Office of Sustainability and the Environment
Subject: Graphic Design Services for Public Outreach Initiatives of the Office of
Sustainability and the Environment.
Recommended Action
Staff recommends that City Council authorize the City Manager to negotiate and
execute a contract with Cowan Communication Arts, a graphic design firm, to provide
graphic design services, event displays, and display and outdoor advertising for public
outreach programs for an amount not to exceed $75,000 per fiscal year. The term of
this agreement will be for three years with an option to renew for an additional two
years.
Executive Summary
The Office of Sustainability and the Environment released a Request for Proposal in
May 2010 to a list of graphic design firms maintained by the City. Of the 12 firms
contacted, staff received four responses. Staff recommends a contract with Cowan
Communication Arts to provide graphic design services, event displays, and display and
outdoor advertising for public outreach programs for an amount not to exceed $75,000
per fiscal year.
Discussion
The Office of Sustainability and the Environment disseminates outreach and
educational materials pertaining to programs for the management of hazardous
materials, water, green buildings, energy and sustainability, all in the effort to meet
established Sustainable City Plan goals. The public information and educational
materials provided to the community comes in the form of printed materials, display ahd
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outdoor advertisements, direct mail, websites and event displays. Each of these efforts
is related to a program with specific goals, objectives and measurement.
In May 2010, City staff issued a Request for Proposal to a list of graphic design firms
maintained by the City. Of the 12 firms contacted, staff received four responses. A
selection panel of staff from the Office of Sustainability and the Environment and the
City Manager's office reviewed the proposals. Cowan Communication Arts is
recommended based upon the quality and creativity of their products, their experience
developing past projects and materials, their demonstrated ability to deliver an effective
product, and their competitive pricing.
Cowan Communication Arts will complete the following scope of work:
1. Maintain and improve upon the current theme and campaign. strategies, including
advertising, collateral materials, and event display materials.
2. Provide graphic design services, and coordinate the production of printed brochures
and flyers, banners, displays, posters, and truck signs. All print related. services
handled by the contractor will meet the criteria set forth in the AI on printing
guidelines.
3. Recommend cost-effective production and distribution strategies.
Cowan Communication Arts is located in Santa Barbara, California and no part of the
work will be done in Arizona.
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Financial Impacts & Budget Actions
The term of this agreement will be for three years with an option to renew for an
additional two years. The cost for the annual scope of work will not exceed $75,000 per
fiscal year. Funds for the project, in the amount of $75,000, are currently available in
Office of Sustainability and the Environment Account Number 01226.522540. Funds for
additional fiscal years will be contingent upon City Council approval of OSE's annual
budget proposals.
Prepared by: Andrew Basmajian, Environmental Outreach Coordinator
Approved:
Dean Kubani
Director, Office of Sustainability and. the
Environment
Forwarded to Council:
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Rod Gould
City Manager
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Reference Contract No.
9237 (CCS).