sr-062210-1kCity Council Meeting: June 22, 2010
Agenda Item: 1 '-'
To: Mayor and City Council
From: Stephanie Negriff, Director of Transit Servcies
Subject: Big Blue Bus "Baker's Dozen" Fare Cards
Recommended Action
Staff recommends that the City Council approve the price correction for Regular, Non-
Express Baker's Dozen Fare Card of $12 effective August 29, 2010.
Executive Summary
On Mav 25. 2010, Council approved a new Big Blue Bus fare structure to be
implemented August 29, 2010 with provision for a Baker's Dozen Card, good for 13
hoardings for the price of 12 hoardings. Attachment E of the May 25, 2010 staff report
listed the pricing for the Regular, Non-Express Baker's Dozen fare card at $15. The
correct price is $12.
Discussion
The staff report of Mav 25, 2010 included discussion of the new "Baker's Dozen" single
boarding discount card for passengers who are infrequent riders and who don't need to
transfer. The Baker's Dozen card would offer 13 non-express hoardings for the price of
12 hoardings. The price of the card in the regular fare category was iricorrectly listed as
$15; it should have been $12, equivalent to 92 cents per boarding. The price for those
who qualify for the senior/disabilities/Medicare fare, $6, equivalent to 46 cents per
boarding is correct. Since the purpose of the card is to encourage local trips, transfers
would not be sold in conjunction with the Baker's Dozen card. Baker's Dozen cards will
be available at outlets located throughout the Big Blue Bus service area and through
Internet sales.
Financial Impacts
There is no financial impact to the correction of this fare. This discount rate was
incorporated into the overall Big Blue Bus fare revenue projections presented in the May
25, 2010 staff report.
Prepared by: Paul Casey, Senior Transit Programs Analyst
Approved:
Forwarded to Council:
_ GL~-~-~, ~~_
p-aide Negriff Rod Gould
Directo of Transit Servcies City Manager