sr-063009-8aCity Council Meeting: June 9, 2009
Agenda Item: ~ °
To: Mayor and City Council
From: Dean Kubani, Director, Office of Sustainability and the Environment
Subject: Adoption of the Sustainable City Plan. Implementation Plan-Phase 2
Developed by the Sustainable City Task Force
Recommended Action
Staff recommends that the City Council:
1) adopt the Sustainable City Plan Implementation Plan- Phase 2 (SCPIP-Phase 2)
developed by the Sustainable City Task Force;
2) adopt the Sustainable City Task Force recommendation to: a) create a
Sustainability Working Group; and b) direct staff to identify sustainability liaisons
within appropriate Boards and Commissions.
Executive Summary
On February 11, 2003, Council unanimously adopted the Santa Monica Sustainable
City Plan, which is a comprehensive update and expansion of the Sustainable City
Program adopted by Council in 1994. In October 2003, Council created the Sustainable
City Task Force (SCTF) to provide leadership and guidance for implementation of the
Sustainable City Plan. Subsequently; the SCTF has developed the Sustainable City
Plan Implementation Plan (SCPIP). Phase 1 of the SCPIP was delivered to Council in
October 2006. This report presents Phase 2 with recommendations to: 1) provide
funding for a strategic high priority sustainability effort; 2) ensure implementation of
Council and task force recommendations related to sustainability; and 3) Prioritize
implementation of programs, projects and policies that specifically address goals
established in the SCP. The financial impacts associated with the SCPIP-Phase 2
recommendations include aone-time funding allocation of $100,000 for the installation
and service of recycling bins in parks and public spaces throughout the community.
Background
In September 1994,_ City Council adopted the Santa- Monica Sustainable City Program
which set long-term internal and Citywide goals for sustainability. In February 2003,
City Council adopted an updated and expanded version of the program called the
Sustainable City Plan. On October 28, 2003, City Council created the Sustainable City
Task Force (SCTF) to provide leadership and guidance for implementation of the
Sustainable City Plan. A five year term was designated for the SCTF. The SCTF held
its first meeting on June 9, 2004.
The SCTF was directed by City Council to develop implementation recommendations to
help. the City better achieve its Sustainable City Plan goals. Since that time, the
Sustainable City Task Force has been working to prepare a Sustainable City Plan -
Implementation Plan (SCPIP). In developing the SCPIP, the SCTF reviewed an
evaluation of current progress towards meeting the goals in each of the eight
Sustainable City Plan goal areas based oh indicator data. Based on this evaluation and
on discussions with community stakeholders and policy experts, the SCTF chose to
focus initial implementation actions in three goal areas -resource conservation,
environmental and public health, and economic development.
The SCPIP-Phase 1 recommendations were accepted and simultaneously funded by
Council in 2006. The SCPIP-Phase 1 recommended the following three primary
implementation measures: 1) the creation of a Community Sustainability Liaison; 2) the
creation of a Strategy for a Sustainable Local Economy; and 3) the hosting of Expert
Forums to support the efforts of the Community Sustainability Liaison and the Strategy
for a Sustainable Local Economy: Significant progress has been made implementing all
three recommendations. A .summary of the progress to date on each of the
recommendations in the SCPIP-Phase 1 is included in Attachment 1.
Concurrent with the implementation of the Community Sustainability Liaison and
Strategy for a Sustainable Local Economy from the SCPIP-Phase 1, the SCTF has
been developing the SCPIP-Phase 2. The SCPIP-Phase 2 continues with an emphasis
on three primary goal areas -resource conservation, environmental and public health,
and economic development. The SCPIP-Phase 2 recommends three types of
implementation measures. These include: 1) provide funding for a strategic high priority
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sustainability effort; 2) ensure implementation of Council and task force
recommendations related to sustainability; and 3) prioritize implementation of programs,
projects and policies that specifically address goals established in the SCP.
Discussion
SCPIP-Phase 2
In the SCPIP-Phase 2, the SCTF recommends that the Council provide funding for one
high priority sustainability effort. This recommendation includes aone-time funding
allocation of $100,000 for the installation and service of recycling bins in parks and
public spaces throughout the community. Secondly, .the SCTF recommends the
inclusion of sustainability impact analysis in staff reports and discretionary permit
applications. This recommendation was made by the SCTF in 2007 and a motion to this
affect was approved by Council in 2007. Thirdly, the SCTF recommends that the
Council give priority to the implementation of a number of programs, projects and
policies that are essential to achieving the goals established in the SCP. They also
identify priority initiatives that would benefit from leadership by the Task Force on the
Environment: Together, these implementation measures will .help the City of Santa
Monica to realize the goals set forth in the SCP. A complete discussion of the
recommended implementation measures can be found in Part 2 of Attachment 1.
Sustainable Citv Task Force: Conclusion of Work
The Council created the SCTF to provide leadership and guidance for implementation of
the. Sustainable City Plan on October 28, 2003. Council designated a 5 years term for
the SCTF. The first SCTF meeting was held on June 9, 2004. The SCTF term is
scheduled to sunset after the June 8, 2009 meeting. At their May 18, 2009 meeting, the
SCTF recommended that they be allowed to sunset and that Council create the
following structures to continue community sustainability efforts: 1) create a
sustainability Working Group that consists of staff from multiple city departments, the
Santa Monica Chamber of Commerce, the Santa Monica Convention and Visitors
Bureau, representatives from the Busihess Improvement Districts and others to
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continue the necessary work of integrating the community into the efforts to realize the
goals established in the SCP; 2) identify sustainability liaisons within appropriate Boards
and Commissions to integrate sustainability into citywide efforts; and 3) continue to
support the work of the Community sustainability Liaison.
Staff recommends that the SCTF be allowed to sunset, as originally proposed, and
thanks them for their good work and valuable contribution to realizing the goals
established in the SCP. Additionally, staff recommends that future community
involvement in sustainability efforts focus on the development of an implementation plan
that includes the other five goal areas: Housing, Transportation, Open Space and Land
Use, Community Education and Civic Participation and Human Dignity. Staff agrees
with the recommendation of the SCTF and recommends Council: 1) create a
Sustaihability Working Group; and 2) direct staff to identify sustainability liaisons within
appropriate Boards and Commissions. Together, these recommendations represent the
most appropriate way to develop future phases of the implementation plan and engage
larger community stakeholders in future sustainability efforts.
Financial Impacts & Budget Actions
The financial impacts associated with the SCPIP-Phase 2 recommendations include a
one-time. funding allocation of $100,000 for the installation and service of recycling bins
in parks and public spaces throughout the community. Staff from the Office of
sustainability and the Environment, Community and Cultural Services, Community
Maintenance and Public Works have identified the highest priority areas for recycling
bins citywide and have identified site specific bins appropriate for community recycling
efforts. This would require an additional allocation of $100,000 in the 2009/2010 budget.
Funding in the amount of $100,000 is sufficient to purchase, install and service recycling
bins in high-use parks and public spaces for one year. Ongoing funds for maintenance
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and service of the recycling bins will be included in the proposed budgets of Community
Maintenance and Public Works.
Prepared by: Shannon Parry, Senior Environmental Analyst- Sustainable City Program
Approved:
Dean Kubani
Director, Office of Sustainability and the
Environment
Forwarded to Council:
See attachment 1: SCPIP-Phase 2
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Sustainable City Plan Implementation Plan -Phase 2
April 13, 2009
Table of Contents
1. Introduction .............................................................................................. Pg.2
2. Executive Summary ................................................................................ Pg. 3
3. Where Have We Been ............................. Pg. Error! Bookmark not defined.
4. What Do We Recommend ................::..... Pg. Error! Bookmark not defined.
A. High Priority Effort ................................ Pg. Error! Bookmark not defined.
B. Implement Council Recommendations Pg. Error! Bookmark not defined.
C. Implement Programs and Policies ....... Pg. Error! Bookmark not defined.
5. Where Do We Go From Here .................................................................. Pg. 9
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I. Introduction
The City Council appointed 11 members to the Sustainable City Task Force (SCTF) in
2004 and charged them with developing an implementation plan to achieve the goals
set forth in the Sustainable City Plan (SCP). As presented, the Sustainable City Plan
Implementation Plan- Phase 2 (SCPIP-Phase 2) represents the SCTF's emphasis on
engaging the Santa Monica community to assist in achieving the goals established in
the SCP.
The SCTF found that initial strategies to achieve the goals should be focused in three
goal areas -Resource Conservation, Environmental & Public Health, and Economic
Development. The SCTF chose these three areas based on a detailed analysis of
progress to date on meeting the SCP goals and a review of efforts in these areas by the
City and in the community.' The SCTF recognized these goal areas as having the
highest opportunities for the City of Santa Monica to continue to pursue a leadership
role in urban sustainability. They were also identified as having significant opportunities
to foster collaborative efforts that engage a number of community stakeholders.
The Sustainable City Plan Implementation Plan is amulti-phased effort. Phase 1 was
delivered to Council in 2006. Phase 2 is being delivered herein. Additional phases
should be developed in the future to address the other goal areas in the Sustainable
City Plan.
The SCTF delivered the Sustainable City Plan "Implementation Plan- Phase 1 (SCPIP-
Phase 1) to.Council in 2006. The recommendations therein were accepted and
simultaneously funded.. The SCPIP-Phase 1 recommended three primary
implementation measures. The recommended measures were 1) the creation of a
Community sustainability Liaison, 2) the creation of a Strategy for a Sustainable Local
Economy to promote sustainable practices and attract sustainable businesses to Santa
Monica and 3) the hosting of Expert Forums to support the efforts of the Community
sustainability-Liaison and the Strategy for a Sustainable Local Economy. Significant
progress has been made implementing all three recommendations.
Subsequent to the delivery of the SCPIP-Phase 1 and concurrent with the
implementation of the Community sustainability Liaison and Strategy for a Sustainable
Local Economy, the SCTF has been developing the-SCPIP-Phase 2. The SCPIP-Phase
2 continues with an emphasis on three primary goal areas -Resource Conservation,
Environmental & Public Health, and Economic Development. This document
recommends additional implementation measures to ensure the City of Santa Monica
continues to enhance its resources, prevent harm to the natural environment and
hurrah health, and benefit the social and economic well-being of the community for the
sake of current and future generations.
'The Gap Analysis was prepared by staff in 2006 and used to inform the SCPIP-Phase 1. A copy of the Gap
Analysis is available from staff in the Office of sustainability and the Environment.
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11. Executive Summary
The Sustainable City Task Force (SCTF) continues to find that initial strategies to
achieve the Sustainable City Plan (SCP) goals should be focused in three goal areas -
Resource Conservation, Environmental & Public Health, and Economic Development.
Implementation of the SCPIP-Phase 1, delivered to Council in 2006, created the
Community Sustainability Liaison and the Strategy for a Sustainable Local Economy.
Significant progress has been made implementing both recommendations. Building off
the success of the SCPIP-Phase 1, the SCTF has developed the SCPIP-Phase 2.
The SCPtP-Phase 2 includes three main components. The first component, "Where
Have We Been?", provides an update on the implementation of the SCPIP-Phase 1
recommendation measures. The second component, "What Do We Recommend?",
details the additional implementation measures the Sustainable City Task Force has
developed: The third component, "Where Do We Go From Here?", provides
suggestions for future efforts to achieve the goals established in the SCP.
The SCPIP-Phase 2 recommends implementation measures in three primary areas.
The SCTF recommends Council 1) Provide Funding for a strategic High Priority
Sustainability Effort; 2) Ensure Implementation of Council and Task Force
Recommendations. Related to Sustainability; and 3) Prioritize Implementation of
Programs, Projects and Policies That Specifically Address Goals Established in the
SCP.
The SCTF recommends Council provide funding for one high priority sustainability
effort. The high priority sustainability effort. identified by the task force is funding for a
recycling program in parks and public spaces throughout the community. Secondly, the
SCTF recommends Council emphasize the implementation of Council and task force
recommendations related to sustainability especially the implementation of
recommendation to include sustainability impact analysis in staff reports and
discretionary permit applications. Thirdly, the SCTF recommends Council place priority
on the implementation of a number of programs, projects and policies that are essential
to achieving the goals established in the SCP. Together, these implementation
measures will help the City of Santa Monica to realize the goals set forth in the Council
adopted Sustainable City Plan.
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Part 1: Where Have We Been?
The SCPIP-Phase 1 included three primary recommendations to realize the goals set
forth in the Council adopted Sustainable City Plan:
A. the creation of a Community sustainability Liaison to facilitate the adoption
of sustainable practices in the community and engage diverse
stakeholders;
B. the development of a Strategy for a Sustainable Local Economy to identify
the necessary elements of a sustainable local economy for Santa Monica;
and
C. the production of Expert Forums to address innovations in sustainability.
Set forth below, please find a more detailed discussion on each of these
recommendations and their subsequent implementation:
A. Community Sustainabilitv Liaison
The Community sustainability Liaison (CSL) was hired in March 2007 to work closely
with the SCTF and city staff to facilitate the adoption of sustainable practices in the
community and engage diverse stakeholders to meet the goals set forth in the Santa
Monica Sustainable City Plan. The CSL serves as a single point resource for all
opportunities to support SCP goals.
In less than two years, the CSL position has grown to a successful, established
leadership role in the community: In this period, the CSL independently delivered 10
community sustainability events attracting over 630 participants: Additionally, the CSL_
created a Sustainable Santa Monica Newsletter and contributed significantly to the
success of September sustainability week.
The Sustainable Santa Monica Newsletter now boasts a subscriber list exceeding
3,500 and serves as a community resource for sustainability-related events and
information. Attendance at this year's September sustainability week exceeded
11,000 in part due to the efforts of the CSL. In addition to offering programming, the
CSL has contributed to the sustainability infrastructure in the city. The CSL audited and
recommended sustainability signage be installed at 11 sites citywide to enhance
publicly accessible sustainable sites and highlight connection to SCP. These
recommendations have resulted in additional signage to make sustainable practices
and infrastructure investments more visible.
As identified in the SCPIP-Phase 1, continuation of the CSL is dependent on the CSL
securing additional program funds. Fundraising efforts are underway to ensure the
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long-term vitality of the position. Adequate funds have been secured to continue the
CSL in a limited scope for FY 2009/2010. The CSL has achieved many of the goals
established by the SCPIP-Phase 1 and the task force looks forward to the future
benefits this position will bring as the community moves forward to achieve the goals
established in the SCP.2
B. Strategy for a Sustainable Local Economv
Consultants with the firm Earthvoice Strategies ("Consultants") began work on a multi-part
Strategy for a Sustainable Local Economy in the Summer of 2008. Staff from the Office of
Sustainability and the Environment, Planning and Community Development, and Housing
and Economic Development have collaborated with the Consultants.
More than 45 people attended focus groups held with staff and community members in Fall
2008. Phase 1 of the Strategy, "Current State", is complete. Phase 2, "Desired Outcomes',
is also. complete. Phase 2 includes a definition of quantifiable sustainable local economic
development goals, analysis of business types and services, a review of existing SCP
economic development indicators, and a survey of strategies for creating a sustainable local
economy. It also includes a strategic response to the Phase 1 focus group research. Phase
3, "Roadmap", is currently being developed with input from staff. Staff from the Office of
Sustainability and the Environment, Planning and Community Development, and Housing
and Economic Development will review the draft Strategy for a Sustainable Local Economy
in March 2009. The completed Strategy for a Sustainable Local Economy will be delivered to
Council in Summer 2009.
Interest in the Strategy For A Sustainable Local Economy has been high from both city
staff and community members. The SCTF looks forward to the prioritized
implementation of the recommended measures in the plan.
C. Expert Forums
Expert forums were held to address innovations in sustainability. The expert forums
were conducted as part of the Strategy for a Sustainable Local Economy and the
Community Sustainability Liaison's efforts to expand sustainability throughout the
community.- Expert forum topics included Food Sustainability, Smart Growth,
Community Re-Greening, and Local Economies. More than 120 community members
participated in expert forums conducted in 2007 and 2008. The outcomes from these
expert forums have been used to guide future programming for the Community
Sustainability Liaison and were incorporated into the Strategy For A Sustainable Local.
Economy.
Z Please see Appendix A for a detailed summary of CSL efforts.
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Part 2: What Do We Recommend?
As Phase II comes to a conclusion, the SCTF is proposing the following
recommendations to Council
1. Provide funding for high-priority sustainability efforts
The task force recommends Council provide funding for the following high-priority
program that increases the visibility of sustainable practices in the community. It
also assists the city in achieving specific goals established in the Sustainable
City Plan.
a. Provide $100,000 for the installation and service of recycling bins in parks
and public spaces throughout the community. Santa Monica has achieved
many notable successes in its sustainability efforts, but many of these
successes are overshadowed by the lack of recycling bins available for
public use throughout the community. The community sees recycling as
ground zero for sustainability and their confidence in the city's
sustainability efforts is greatly diminished when the city fails to provide the
simplest green infrastructure. Recycling bins in parks and public spaces
would significantly increase the visibility of the city's sustainability efforts
and directly impacf the goals established in the Sustainable City Plan.
Staff from the Office of sustainability and the Environment, Community
and Cultural Services, Community Maintenance and Public Works have
identified the highest priority areas for recycling bins citywide and have
identified site specific bins appropriate for community recycling efforts.
These include high-use public parks, Main Street, Montana Avenue, Pico
Boulevard, Third Street Promenade and the Pier. The task force request
funding in the amount of $100,000 to purchase, install and service
recycling bins in parks and public spaces to achieve the goals established
in the Sustainable City Plan, improve citywide customer service, and
improve resident confidence and participation in citywide sustainability
efforts.
2. Implement SCTF and Council recommendations related to sustainabilit
a. The SCPIP-Phase 1 included a recommendation to include sustainability
assessments in all city program and policy decisions. On September 10th,
2007, the Sustainable City Task Force recommended that all city staff
reports include quantitative and/or qualitative analysis demonstrating the
proposed program, project or policies consistency with the Sustainable
City Plan. It was recommended that analysis of the consistency with the
Sustainable City Plan be done in relationship to the relevant Sustainable
City Plan goal areas: resource conservation, environmental and public
health, transportation, housing, open-space and land use, economic
development, community education and civic participation and human
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dignity. On November 27, 2007, Council approved motions consistent
with this recommendation as follows:
i. Council directs staff to recommend criteria for analyzing planning and
land use decisions for consistency with our adopted Sustainable City
Plan, such that objective sustainability evaluations of policies and projects
may be added to Planning Commission and City Council staff reports on
such matters.
ii. Request of Council to confirm that the Santa Monica Sustainable City
Plan (SCP) and principles be integrated into the General Plan's Land
Use/Circulation Elements (LUCE) update process and outcomes. This
General Plan update process should include ways to implement the
LUCE/SCP principles together and implementation may include
mechanisms such as performance-based standards and zoning
requirements to ensure that future land uses meet the LUCE/SCP
principles and goals. The ultimate goal is for an integrative LUCE/SCP
framework and review process. No resources should be diverted from
completion of the LUCE process so that its completion and integration
with the SCP occurs as soon as possible.
Council unanimously approved these recommendations. The
recommendation to confirm that the Santa Monica Sustainable City Plan
(SCP) principles be integrated into the General Plan's Land
Use/Circulation Elements (LUCE) update process and outcomes has been
completed. The recommendation to create criteria for analyzing planning
and land use decisions for consistency with our adopted Sustainable City
Plan, such that objective sustainability evaluations of policies and projects
may be added to Planning Commission and City Council staff reports on
such matters has not been sufficiently implemented. The SCTF
recommends that efforts to incorporate sustainability analysis into staff
reports and discretionary permit applications become a priority for the city
beginning in FY2009/2010.
b. On September 16th, 2008, the Council unanimously approved the
following motion:
i. In acknowledgement of growing evidence regarding the crucial role
of food production in global climate change, the Council elevate
food sustainability to a priority focus in this year's Sustainable City
Plan implementation; include food purchasing in the City's
sustainable procurement efforts; and sign Santa Monica on to the
global. warming education and empowerment program called the
"Cool Foods Pledge."
Efforts to elevate food sustainability will assist the city in achieving multiple
goals established in the SCP. The SCTF recommends that sufficient
resources be allocated such that efforts to elevate food sustainability
become a priority for the city beginning in FY2009/2010.
3. Prioritize implementation of programs projects and policies that specifically
address goals established in the SCP.
After extensive research and discussion, the following recommendations have
been identified by the SCTF as being critical for implementing sustainable
practices in the community.3
a. Priority should be placed on the following initiatives that address systemic
challenges faced by the City of Santa Monica as it relates to sustairiability
and clearly achieve goals established in the Sustainable City Plan. The
SCTF recommends that priority should be placed on these six initiatives.
i. Ensure timely completion of the Strategy for a Sustainable. Local
Economy
ii. Continue to support the activities of the Community
Sustainability Liaison
iii. Continue to integrate Sustainable City Plan into legislative and
lobbying efforts
iv. Ensure implementation of the Water Shortage Management
Plan
v. Secure funding for Expo Light Rail and Subway to the Sea
vi. Develop and pass a Zero Waste ordinance
vii. Develop a Climate Action Plan tied to Sustainable City Plan
goals and targets
b: In order for the SCTF and the Task Force on the Environment (TFOE) to
operate with maximum efficiency within their respective areas of influence
within the city, the SCTF is recommending that the following sustainability
initiatives be ceded to the leadership of the TFOE:
i. Require or encourage permeable surface alleys, walkways and
parking areas
ii. Further expand community garden programs (access and footprint)
iii. Create a local, sustainable, low carbon food initiative
iv. Expand energy efficiency programs and staffing
v. Remove barriers and increase opportunities for graywater system
installation
vi. Remove barriers and increase opportunities to install solar on all
appropriate city owned facilities, parking lots and private buildings.
vii. Further expand recycling programs in public places (beaches,
parks, promenade, business districts, events, etc.)
a A complete list of implementation measures originally researched and discussed is available from staff in the
Office of Sustainability and the Environment.
Part 3: Where Do We Go From Here?
The SCTF has focused its efforts over the last five years on the development of an
implementation plan for three primary Sustainable City Plan goal areas: Resource
Conservation, Environmental and Public Health, and Economic Development: Moving
forward, sufficient resources should be allocated to develop an implementation plan for
the other five goal areas: Housing, Transportation, Open Space and Land Use,
Community Education and Civic Participation and Human Dignity.. Additionally, the
SCTF has focused primarily on the creation of an implementation plan to achieve the
goals established in the Sustainable City Plan. Future efforts should place additional
emphasis on involving city Boards and Commissions and other community
organizations and institutions in order to integrate the goals established in the
Sustainable CityPlan in-the larger community.
At the May 18, 2009 meeting, the SCTF recommended that they be allowed to sunset
and that Council create the following structures to continue community sustainability
efforts: 1) create a sustainability Working Group that consists of staff from multiple city
departments, the Sarita Monica Chamber of Commerce, the Santa Monica Convention
and Visitors Bureau, representatives from the Business Improvement Districts and
others to continue the necessary work of integrating the community into the efforts to
realize the goals established in the SCP; 2) identify sustainability liaisons within each
Board and Commission to integrate sustainability into citywide efforts; and 3) continue
to support the work of the Community sustainability Liaison.
Acknowledoements
SCTF members Laura Berland-Shane, Christina Erickson, Leonard Mitchell, Jim Ries,
AI Rosen, and Dennis Woods contributed to this document as did SCTF staff liaisons
Shannon Parry and Dean Kubani.
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Appendix A
Community Sustainability Liaison
The role of Community Sustainability Liaison (CSL) is to facilitate the adoption of
sustainable practices in the community and engage diverse stakeholders to meet the
goals set forth in the Santa Monica Sustainable City Plan. The CSL serves as a single
point resource for all opportunities to support SCP goals. In 20 short months the CSL
position has grown to a successful, established leadership role in the community. This
In-Progress Report details key successes of the CSL position to date. Work completed
in the remaining months of the initial contract will compliment and significantly enhance
the current achievements of this new leadership position.
Public Events
Purpose: Offer diverse programming supporting SCP goals targeted at timely resident
issues and stakeholder greening opportunities
Success: Independently delivered 12 community sustainability events to date
attracting over 740 participants.
Events offered include:
1. Sustainable Santa Monica: Where do you fit in?
2. Smart Growth
3. ReGreen: USGBC and ASID program for residential greening
4. Launch Event: Santa Monica Permaculture Gatherings
5. Low Carbon Diet
6. Your Sustainable Santa Monica
7. Rainwater Harvesting with Brad Lancaster
8. Green Living 101
9. Santa Monica Permaculture Festival
10. DIY Drip Irrigation Workshop
11. LEED EB Case Studies for Hotels and Commercial Office
12.Assembly on Sustainability at SMASH
Future events in planning include:
14. May 12: Junk Raft: Plastics in Our Ocean
15. May 13: Sustainable Santa Monica Poster Contest Art Opening
16. May 16 & 17: 100 Garden Challenge
17. May 23: Kids Gardening and Composting Workshop
18.June: Green Remodeling: Sustainable Works Open House
49.June: Sustainable Santa Monica Leadership Charrette
Success: Actively engaged in planning, promoting and speaking at sustainability
events
Speaker.' Co-Opportunity Class: Green Apartment Living
Speaker.• Westside Permaculture Gatherings: Intro to Permaculture
Steering Committee: Westside Permaculture Gatherings
Liaison: BALLE- LA
Sustainable Santa Monica e-Newsletter
Purpose: Created monthly Sustainable Santa Monica e-Newsletter to highlight City
efforts and community events, and to expand participation in local sustainability
programs
Success: Over 3,500 active subscribers to date
• Established newsletter forwarding service through Constant Contact
• 15Y Send: November 2007 to 150 subscribers.
• Grown to over 4,000 subscribers as of February 2009
• 20 newsletters sent to date
• Consistent positive feedback from community members, city staff, and
organizations
• Developed newsletter archive at sustainablesantamonica.org
September sustainability Week
Purpose: Expand and promote September sustainability Week programming to offer
whole picture of SCP in action and attract new participants to sustainability Week
activities
Success: More than 11,000 people attended the full week of events
• Full week of events targeted at diverse interest groups planned in coordination
with City OSE
• Event promotion through Daily Press, Santa Monica Mirror, Sustainable Santa
Monica e-Newsletter, community listserves, blogs and public sites
• Planned City wide mailer Calendar of Events and SCP Overview not sent
because of laws regulating City mailers close to election dates
Sustainable Santa Monica Online
Purpose: Enhance presence of Sustainable Santa Monica online
Success: Secured and successfully marketed domain name now utilized by OSE as
primary web address
• Secured domain names www.sustainablesantamonica.org.
www:sustainablesm.org, and www.sustainablesm.com
• Developed www.sustainablesantamonica.org website including intro to SCP,
event calendar, newsletter signup, interactive sustainable city map, guide to local
resources and contact info
• Transitioned www.sustainablesantamonica.org content to OSE website at
recommendation of SCTF
Transferred ownership of www.sustainablesantamonica.org,
www.sustainablesm.org, and www.sustainablesm.com to City at request of OSE
www.sustainablesm.org now used utilized by OSE as primary web address
Success: Established online social networking outreach tool
• Created online social networking tool for community stakeholders at
www.sustahainablesantamonica.ning com, attracting over 30 members in the 2"d
Quarter
• Created Sustainable Santa Monica Facebook page as a tool to outreach
Sustainability Week Events
• Determined Facebook to be a more effective online social networking application
than earlier www.sustainablesantamonica.nihg.com site and discontinued
ning.com site
• Sustainable Santa Monica currently has 194 "friends" on Facebook
Success: Improved SCP related information on existing City website
• Collaborating with OSE on updated website
• Facilitated additiori of Sustainable Park information to Virginia Ave Park website:
http://www01. smg ov. net/hsdA/AP. htm
• Collaborated on new Garden/Garden website:
http://www01.smgov.net/epd/residents/Water/gg/gg index.htm
SCP /Sustainability Liaison to Stakeholder Groups
Purpose: Outreach SCP goals to stakeholder groups, offer support and collaboration
on sustainability efforts
Success: Creation of Sustainable City Champion Program to educate stakeholder
groups on specifics. of SCP and solicit formal support of SCP goals
• Created Sustainable City Champion Program
• Created Champion Program presentation and outreach materials
• Outreached Champion Program to all neighborhood. groups, BIDs and PTAs
• Delivered Champion Program Presentation to
o OPA
o Neighborhood Council
o Friends of Sunset Park
o Scheduled to present to Pico Neighborhood and Global Green USA
• Ended Champion program April 2008 after consulting with City staff
Success: Established relationships and collaborations with key institutional
stakeholders
• Hospitals
o Secured UCLA medical center interest in participating in waste to energy pilot
program
Schools
SMMUSD
o Met with Virginia Hyatt (SMMUSD) to discuss Measure BB improvements,
and discussed idea of a SMMUSD sustainable design charrette
o Participated in SMMUSD sustainable design charrette with project team
leaders
o Coordinated Green Building Resource Center interest in hosting a SMMUSD
Green Schools event
o Offered continued community outreach and organization support
SMC
o Played key role in Center for Environmental and Urban Studies green
remodel
o Coordinated Westside Permaculture Gatherings/SMC collaboration on adobe
bench
o Collaborated on CUES student library
o Continue to grow the presence of CEUS as a community center and promote
SMC Continuing Education sustainability programs
• CVB
o Met with CVB to discuss eco-tourism goals
o Created Green Main street walking tour
o Created Sustainable Santa Monica postcard
o Offered continued program and resource creation support
Existing Sustainable Sites Enhancement
Purpose: Enhance publicly accessible sustainable sites and highlight connection to
SCP
Success: Identified, audited, and made improvement recommendations for 11 sites
• Sites include:
1. Global Green USA's Green Building Resource Center
2. SMC Center for Environmental and Urban Studies
3. Solar Santa Monica Resource Center
4. NRDC EcoAction Center
5. Garden/Garden
6. Heal the Bay Santa Monica Pier Aquarium
7. Civic Center Parking
8. Main Library
9. Farmers Markets
10.SMURRF
11. Virginia Ave. Park
Installed permanent signage at Green Building Resource Center and Center for
Environmental and Urban Studies connecting center identities and programs to
SCP
Sustainable Santa Monica Earthdav Poster Contest
Purpose: Engage students in sustainability education and to enhance SCP presence
at events and community centers and youth created art
Success: Wide Student participation
• Over 300 K-12 student entries
Success: Student Assembly presentation at SMASH
• Assembly presentation on sustainability delivered to over 70 SMASH students,
who in turn presented the material to school mates
-Prepared by Traci Reitz, Community sustainability Liaison, April 2009