SR-111307-1B~~
City Council Report
City of
Santa Monica
City Council Meeting: November 13, 2007
Agenda Item: ~ .» g
To: Mayor and City Council
From: Andy Agle, Director of Housing and Economic Development
Subject: Addendum to Services Agreement between the City of Santa Monica and
Santa Monica Pier Restoration Corporation to Promote, Book and Monitor
Special Events at the Santa Monica Carousel and Carousel Deck
Recommended Action
Staff recommends that the City Council authorize the City Manager to execute an
addendum to the Services Agreement between the City of Santa Monica and the Santa
Monica Pier Restoration Corporation, to promote, book and supervise special events
and filming at the Santa Monica Pier Carousel and Carousel Deck.
Executive Summary
Kid's Play, a private operator, has been the City's booking agent for special events at
the Carousel since 2001. Its current one-year agreement with the City expires on
January 9, 2008. Staff proposes that the Santa Monica Pier Restoration Corporation
(SMPRC) assume booking agent responsibilities at the Carousel and Carousel Deck,
pursuant to the SMPRC Services Agreement. Given SMPRC's expertise and capacity
for promoting, marketing and booking special events and activities at the Pier, the
assumption of bookings at the Carousel and Carousel Deck will enhance the overall
1
experience at the Pier. Transferring of the duties from the current contractor to SMPRC
should be revenue neutral to the General Fund.
Discussion
The Pier Carousel and Carousel deck are open to the public and used for semi-private
and private parties. During Fiscal Year 2006/2007, the Carousel hosted 182 children's
birthday parties, seven film shoots and 11 private parties, which generated net revenues
to the City of $56,000. Children's birthday parties and semi-private parties may occur
when the Carousel is open to the public. Private parties may only occur after the
Carousel is closed to the public. Since 2001, the City has had an agreement with Kid's
Play to book and manage semi-private and private events at the Carousel.
Compensation to Kid's Play was 50% of the rental fee. Kid's Play agreement expires on
January 9, 2008.
SMPRC staff now has the capability to include Carousel special event management into
its event management program. Assuming booking agent responsibilities for the
Carousel and Carousel deck will leverage SMPRC's expertise and demonstrated
capacity for promoting, marketing and booking special events and activities at the Pier.
The types of events to be held at the Carousel will remain the same.
In accordance with Section 3:1 Q) of the Services Agreement, executed April 21, 2004,
the SMPRC may provide additional services as the parties may agree. The Santa
Monica Pier Budget and Work Plan for Fiscal Year 2007/08 approved by the Council on
2
June 26, 2007, included Carousel booking services as one of SMPRC's new program
goals
Terms and Conditions
As booking agent, SMPRC will promote, manage, coordinate, book and monitor
birthday parties, filming and special events at the Santa Monica Pier Carousel and
Carousel Deck. In addition, commercial filming could occur in the Carousel during
working hours, provided that it does not interfere with the Carousel operation and
closing the Carousel during operating hours for private parties would be subject to City
approval. Further, SMPRC will be responsible for the performance of administrative
tasks such as answering public inquires, marketing to potential clients, event
scheduling, providing tours of the facility, reporting to the City and informing the public
of policies and procedures. As was the agreement with Kid's Play, the City will
compensate SMPRC one-half of the rental fees it collects. The rental fees and hours of
Carousel operation were last approved by Council in September 2002, by Resolution
9789, and any change will require prior Council approval. The Agreement will allow
SMPRC to charge and retain fees for other special services.
Board Action
The SMPRC Board of Directors approved the proposed terms at its meeting on October
3, 2007.
3
BudgeUFinancial Impact
The transfer of duties from Kid's Play to the SMPRC should be revenue neutral for FY
2007/08.
Prepared by:
Donna Rickman
Senior Administrative Analyst
Approved:
Andy Agle, Director
Housing and Econo
Forwarded to Council:
4
nnanager
Reference
Amendment to
Contract No. 8333
(ccs)