SR-10-22-1985-11F
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Councll Mtg: October 22, 1985
Santa Monlca, Callfornla
TO:
Mayor and C2ty Councll
FRat-'!:
C1.ty Staff
SUBJECT: Status of City Landmark, the Rapp Saloon located at
1438 Second Street.
INTRODUCTION
The purpose of this report 1.S to 1.nform the Clty Counel1 of the
status of the Clty Landmark at 1438 Second Street, known as the
Rapp Saloon, and to request Councll direction on fundlng appro-
prlation to relocate the bUlldl.ng.
BACKGROUND
?~rnmary of Rapp Saloon's Sl.gnlf1.cance
The 900 square foot structure located at 1438 Second Street and
commonly known as the Rapp Saloon was designated an offlclal C2ty
Landmark by the Santa Monlca Landmark's COffiffilSSlon on August 20,
1975 (Exhl.b1.t A).
1he bUllding lS belleved to be the oldest ex-
lstlng bUlldlng In the Clty havlng been constructed Clrca October
1875 for Mr. Wllllam Rapp by t-'!essrs. Spencer & Pugh, br1.cklayers
and plasterers of Santa Monlca.
The masonry buildlng was
orlglnally used as a saloon and was subsequently used as Santa
Monlca's Town Hall from c. May 1888 to c. February 1889 by the
Clty'S Board of Trustees.
Other uses of the bUlldlng were for a
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rad~ator repair shop, a p~ano tun~ng shop and several art gal-
ler~es, and between 1911 and c. 1914 the Rapp Saloon was part of
Vltograph Stud10S wh~ch was the f~rst mov~e stud~o to be located
1n Los Angeles (Exhib~t B). The structure ~s representat~ve of
the scale and type of construct~on WhlCh was located ~n Santa
Mon~ca dur~ng the m~d 1800's and 18 a valuable example of the use
of mater~als not commonly used today.
SUMMARY OF CERTIFICATE OF APPROPRIATENESS PROCESS
On June 19, 1984 Rosar10 Perry, Esqu~re representlng the owners
of the property, Marllee Moran and LOU1sa Marz~cola, Trustees for
Lewi 8 F. Shell filed a proper appl1cation for a Certlflcate of
Approprlateness requestlng removal or demol~tlon of the Clty
Landmark at 1438 2nd Street pursuant to Sectlon 9612 (SMMC). On
July 12, 1984 the Santa Monlca Landmarks CommlSSlon conducted a
publ~c heGrlng on the Certiflcate of Approprlateness appllcation,
where the COmIPl SSlon voted to form a subcomnu ttee to develop a
plan for the preservatlon of the bU11dlng elther through locatlng
a buyer to preserve the bU11dlng on slte or locatlng a SUltable
locatlon for the bu~1dlng's relocation. At thls publ~c hearlng
the Landmarks Cornmlss~on suggested to the owner's representative
that the property be Ilsted w~th brokers who speclallze ln
marketlng hlstor~c propert1es 80 that the bu~lding 15 g~ven spe-
C1al1zed exposure.
Durlng the perlod of 360 days set forth by Sectlon 9611Dl. a
(SNHC) the Landmarks COIfUlli SSlon, City Staff and the property
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owners worked together to negotl.ate a means to preserve the
bU11d1ng as outll.ned 1n the Statement of Off1c~al Actl.on (Attach-
ment C).
On June 15, 1985, at the conclus1on of the 360 day negotl.atlon
perlod the Certlficate of Appropriateness for the removal or de-
mollt1on of the Rapp Saloon at 1438 Second Street was lssued by
oper<:itl.on of law since all efforts. to preserve the bUl.ldlng on
site were unsuccessful.
The issuance of thl.S Certiflcate of Ap-
proprlateness 1S subJect to the followlng condition:
The r~ghts granted hereln shall be effectl ve only when
commenced wlthln a perlod of 180 days from the effective
date of approval (June 15) and shall explre and become
null and VOl.O 1f such work lS suspended or abandoned for a
180 day tlme period after bel.ng commenced In conformance
with Sectlon 9612.1 (SNMC).
Based upon thlS condltlon, the owners must obtaln thelr Clty ap-
proval sand COffiITlence constructl.on of a replacement proJect by
Thursday, December 12, 1985.
Current Status of Rapp Saloon
On Tuesday October I, 1985 the owners of the Rapp Saloon property
flIed an appllcatlon for Admlnl stratl ve Approval with the C1 ty
Plannlng Dlvlsion for the development of a surface level parklng
lot wlth 38 parklng spaces on the 15,000 square foot slte.
Fol-
low~ng reVlew and approval of the appllcatlon for admlnlstratlve
approval the proJect wlll be revlewed by the Archltectural ReV1ew
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Board.
It lb estlmated that the process will take approxlmately
two months before bUlldlng permLts wlll be lssued.
In antlclpatlon of an appllcatlon from the property owner for a
replacement proJect whlch would lnclude the removaljdemolitlon of
the Rapp Saloon and wlth the knowledge that the Landmarks Commls-
Slan, the Sant.a Monlca H1.storical Soclety, and members of the
Santa Monlca communlty have expressed thelr concern for the
bUlldlng's future and deslre to preserve the buildlng even lf It
has to be relocated, Cl ty staff has generated some posslble
relocatlon sit~s for the 900 square foot bUlldlng.
These poten-
t1.al S1.tes are as follows:
1. Relocate to Clty Hall property, and locate the bUlldlng at
the street frontage, at the north west corner of the prop-
erty. Utlllze the bUlldlng for meet1.ng space.
2. Relocate to State owned property at the south side of the
Pler. Rapp Saloon would replace one of the deterlorated
conceSSlon stands.
3.
Relocate to the center of the Third Street Mall.
to be used by Communlty SerVlce organlzatlons.
BUlldlng
4. Prlvate developer to relocate bUlldlng to Maln Street as
part of larger development (no formal appl1.cat1.on
recel ved) .
C~Ly staff has rev1ewed the feaSlbl11ty of the potentlal reloca-
tlon sltes and has developed the follow~ng rationctle for support-
lng optlon #1 over the other 3 optlons.
In that there 1.8 a critlcal t1mlng constralnt for thlS proJect,
optlon 2 seemed unfeasible because of the State approvals WhlCh
would be requ1.red.
In the same regard optlon 3 would be dlf-
flcult to accompllsh at thlS tlme In advance of the adoptlon of
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the Thlrd Street Mall Speclflc Plan.
In that no formal appllca-
tlons have been recelved for optlon 4 th~s optlon has become un-
feaslble also.
Therefore, staff has determlhed that relocating
the Rapp Saloon to City Hall property lS the most feaslble optlon
based upon the tlme constralnts.
Addl tlonally, by US1ng the
bUlldlng as a Clty meetlng hall In a promlnent locatlon, hlstor1-
cal use as a town hall would be recalled and at the same tlme the
bUlldlng would fill the need for addltlonal C1V1C meeting space,
and thus reduce the securlty problem of havlng C1ty Hall open so
frequently for evenlng meetlngs.
FUNDING REQUIREMENTS
The relocatlon of the Rapp Saloon to City Hall property and 1 ts
rehablll tatlon for use as a meetlng hall has been estlmated to
cost the fo110wlng:
1.
Slte work: utlllt1es, gradlng.
$ 11,280.
2.
BUlldlng shell improvements:
seismlc upgradlng, foundatlon,
general upgradlng.
$ 57,070.
3.
BU11dlng systems: heatlng,
p1umblng.
$ 16,300.
4.
Interlor improvements.
$ 11,520.
5.
Archltectura1jEnglneering
drawlng s.
$ 9iOOQ.
6.
Moving/relocation
$ 35iOOQ.
Total
$140,170.
7. 10% - 15% Contlngency Funds.
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BUDGET/FINANCIAL IMPACT
The proposed relocatlon of the Rapp Saloon wlll requlre an appro-
prlatlon from the reserves for the relocatlon and rehabllltiatlon
lncludlng selsmlC upgradlng of the bUlldlng.
RECOMMENDATION
Staff respectfully recommends that the Clty Counell:
1. Approve the proposed relocation plan In concept and au-
thorlze staff to begin lmplementatlon procedures for com-
pletion of these plans.
2. Authorlze staff to return to the Clty Councll wlth a
request to approprlate funds from the Reserves.
Prepared by: Suzanne Frlck, Actlng prlnclpal Planner
Karen Rosenberg, Asslstant Pldnner
City Plannlng D1V1S1on
Community and EconomlC Development Department
Exhlbits: A. Flndings and Determlnatlon of Designatlon of Rapp
Saloon as Clty Landmark, August 20, 1975.
B. preliminary Research on 1438 Second Street,
prepared by Betty Barnaba, July 30, 1975.
C. Statement of Offlclal Actlon, for lssuance of
Certlflcate of Approprlateness.
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Exhlblt A
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FIlCIXGS 1>J:m DE:SPl'rrlL~:'rw. OF I'HL
LAllIiI:ARKS Gor-I~'1ISSIOK OF '::-3 CI:'Y
OF SAll!'A BelUCA DI T}-3 I'::t!. 1:I33. 03'
~EE DES:LGUAT:LOn OF A L;'I:;])~':;'J1X
D3S:;:G11.'i.~:;::J:i:I OF Lrl.NDI1~..F.K
AT 2.433 - 2:c.c. St:'eet
LAID:'lP.F.:KS CQ;-lIISS:LOlI m:;.P~l:;G
ATIGUS:::' 20, 1975
L. C. 03-002
S~C~IO~ I. Tte LaLCnarks CO~~lss~on of t~e C~ty of Santa
r-:on::.ca bavlDg, by :. ts 0'.'Il t:lotl.on, :LD.:. t:Lated proceed::.r:.gs .for tce
des:LgTIat:Lon as a Land~ark, tbe ~asonry bu~l~:Lng ~d S:Lte at
1438 - 2~d Street, Santa MOnlca, legally descrlved as Lot H,
Block 173, To~~ of Santa ~O~lca Tract, and
A rubllc Hear:Lng hav:LDg been held befo:,e the Landmarks
COO~~sslon of the C:Lty of Sa2ta HO~lca on A~g~5t 20, 1975, tte
Landmarxs Co~m:LSSlOn hereby makes the folloW1~ fl~~l~S of fact
~d determlnatlon.
1. The sub~ect structure a~d S:Lte exe~pllfy elements
of the Clty'S arcbltectural lllstory 1n teat 1t 15
the flrst masonry str~c~re bU1lt In ~he c:.ty,
baVlDg been constructed c. October 1875 for r-~. Wll1:Lam
Rapp by 71essrs. Spencer & Pugh, brlcklayers and plas-
plasterers of Santa Honica.
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.2. ~ne structure (and 5lte) l5 ldent:.fled wltb events In
local po12tloal b2a~ory 2n that It was off2c2ally used
as Santa Nonlca's To~f.U Hall fro~ c. ~~y 1888 to c.
February 1889 by the Clty'S Board of Tr~Bteea.
3. Tne structure embod2es dlst~ngulsh~ng arctltec~~ral
charac~erlstlcs valuable for tee study of style and
method of con5tructlon and :L8 a valuable exam~le of
tbe use of oate=lals not cO~Eonly used In recent 118-
tory.
SECTION II. T~e Clty ~~arks Commlsslon of tbe Clty of
Santa HO~:Lca therefore deslgnatee the structure ar~ tte 51te
descr~be~ In Sectlon I as a LandKarL unee:' tte provlslons of
Ctapter lX, Sectlo~S 8900 through 8918 of the Santa M~~lca
I'1un::..c:.pa1 Code.
SECT:ON III. I, I~llory Free~an, Ctal~an of the C:.ty
Lan~arks CO~clss~on of the Clty of Santa Nonlca, hereby ce=tll~
that the above fllld1ng5 and determlnat10n were adopted on August
20, 1975 by the C:L~Y Lan~arks COEDlsslon of t~e Clty of Santa
MOn1ca by tee followlng vote:
A 1.'38
CC~lsS1o~ers M. Bac~, P. Glll, M. Judson,
R. Kl1eg:nan, D. LaTo'J.r and
1'1. FreeIr.an
NOES.
None
V.AC;'''::;CES.
Or:e
Respecti"J.lly subratted, August 25, 1975
AT"'IESI':
CITY r..UW:'fA...-:urn CDrJILSSIO?l
CI~: OF SAKT..:" 1':0:1::0..'..
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f""ili.LLORY E:a.;:;EIL'u'I
ChalI'lnan
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Preliminary Research
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EXHIBIT B
on 1438 Second Street, Santa Monica
For Landmark Commission
City of Santa Monica, California
July 30, 1915
By Betty Barnaba
931 Eucl~d
Santa ~onica, Ca.
394-8096
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1438 2nd St. Pg. 1
Research on the first br1ck structure of
Santa wonica, William Rapp's 1875 saloon,
Second Street, between Utah & Oregon.
Santa Monica Outlook, October 13, 1875, p.3 (Vol. I, No.1).
liThe walls of the first brick house in Santa r.1onica are now
several feet high. Mr. Freeman, the contractor, is building it
for Mr. Rapp, of Los Angeles. It is for a business house.1I
Santa lionica Outloo~, November 24, 1875, p.3
"Santa J;fonica, as yet has but one brick house, but that is a
very snug building, erected by Messrs, Spencer & Pugh in a workman-
like manner. It is the property of Mr. Rapp of Los Angeles."
On page l: "Spencer & flugh, Bricklayers and Plasterers, Santa
r.ionica, Californian * Advertisement.
Santa Eonica Outlook, December 15, 1875,p.j
"W. Rapp has his premises in 'ship-shape', and his brick
saloon is a decidedly tasty building."
Santa ITonica Outlook, August 30, 1876, p. 3.
ItBilly Rapp has the tallest tree in Santa r:ronica. It is an
eucalyptus not yet a year old, yet it is about fourteen feet high."
Santa ~onica Outlook, April 4, 1877, p.3 - Advertisement
"10s Angeles Beer Garden
Second Street, between Utah
and Oregon Avenues,
Santa Monice, California
Fresh-tapped Los Angeles Beer
always on hand. Choice wine
and cigars. On Sundays a Free
lunch will be furnished. Give
me a call.
Wm. Rapp,
Proprietor."
(All of above courtesy of Norton B. Stern, O.D.
2429 23rd St.
Santa Nonica, Ca. S0405
399-3685
450-2946)
Rote: Rapp building approxiDa~ely 26 x 37 feet on 100 x 150 reet
lot. Balance of frontage TIes used as beer garden. Small
frame house ITas built behind the saloon, as a hOille for
nr. & Ers. Rapp & 4 ch11dren. (See attached August 20, 1963
Evening Outlook article.)
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1438 2nd St. Pg. Z
Santa r.~onica citizens voted to incorporate November 30, 1886
(See Evening Outlook May 17, 1975 Centennial Edition p. 3D)
Santa Monica Outloo~, march 16, 1887, p. 3
"Ordinance Ii 18,.
Board of Trustees Meetings - - (tobe held)
office of the Recorder on Utah Ave. between 2nd
at the
and 3rd Streets;"
Santa nonica Outlook, tlarch 2'3, 1887, p. 3
lITrustee r.1eetings
The Board of Trustees met at ~udge Twitchell's office,
(which had been) selected as the permanent meeting place."
Santa Monica Ou~look, May 12, 1887, p. 3
. IITrustee Meeting
At the Trustees Meeting last Monday, Ordinance g 22,
changing IJlace of meeting of Board was adopted.TI
1I0rdinance # 22
Board of Trustees meetings to be held at the office of the
Town Recorder - - - P. C. Carrillo, 2nd Street between Utah and
Oregon. 11
Santa Monica Outlook, May 9, 1888, p. )
TlOrdinance # 58 (to amend Ordinance ff 22)
Section 1 (2) The meetings of the board of trustees of the
town of Santa ~onica shall be held at the building known as the
~illiam Rapp Building, on the south side of 2nd Street, between
Utah Ave. and Oregon Ave. in said tovm.
Section 2 This ordinance shall take effect and be in force
from and after due publication thereof.~
~anta llonica Outlook, February 13, 1889, p. 3
"Last Monday the First National Bank Do-..red In-c;o its new
building at the corner of 3rd Street and Oregon Ave. - - - the
second floor is - - - divided in thirteen rooms, one of which is
quite large and is now used as the To~n Hall."
Santa Eonica Outlook, r~ay 1, 1889, p.3
"Trustee 1.1eeting
A communication was received from William Rapp in regard to
his house formerly used as the Town Hall. Referred to finance
committee.1I
Santa Monica Outlook, Uay 15, 1889, p. 3
liThe claim of \ii1liam. Rapp, for alleged da~ages to his
building during its occupancy by the Board of Trustees as a
Town Hall, was presented, the claim amounting to $15. Referred
to Street Committee with power to act. lit
Note: Utah Ave. - now Broadway
Oregon Ave. - now Santa r:onica Blvd.
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1438 2nd St. Pg. 3
Santa ~onica Official Business & Residential Directory
and Telephone Guide, l899
"Salvation Army - 2nd Street between Oregon & Utah"(no H)'
Under Residential:
Rapp, A. N. (laborer)
Rapp, Carl (clerk)
RaDp, I:rs. E. (liidow)
Hammond, Mrs. T. (Housekeeper)
223 2nd St.
223 2nd St.
223 2nd St.
223 2nd St."
Santa Monica & Ocean Park Directory, 1905
IlHil1 & Hawes
B. HaRes, Carpenter
Frank Hill, Carpenter
Under residential:
"R r~ E.
app, ~irs. .
Rapp, Earl (clerk)
Rapp, Wm. (lineman)
223 2nd St.
223 2nd St~n
223 2nd St. rear
223 2nd St.
223 2nd St. If
Directory of Santa Monica Bay District, 1907
In Classified Section, under
nContractors - Building
Hill & Hawes 223 2nd St.
Note: Original street numbers began at southern boundary,
Railroad Ave. (now Colorado) & vent north.
s.n. Evening Outlook (Diamond Jubilee) July 8, 1950 p.14A
'liTO ?hotographs:
I. Rapp Building 'With siE;TIs I1ChaI!lberlain R~c.iator & Repair
Shop", captioned - -Iduring early days of auto'. .
(June 2, 1929 Anniversary Zdition of Outlook has man~ ads
for garage & repair shops at other #s in this block)
2. nIi:rs.. Elizabeth Rapp, nidow of \1illiam Rapp", standing in
front of her home, snaIl frame house on rear of lot at
1438 2nd st. IQentifiea as taken in 1936. ~ords nOutlook
Staff Photo" easily readable on rhoto.
1938 to 1963
Rapp DUllding was leased by Peter Jansen, who rebuilt and
tuned pianos. nr. Jansen painted the bricks red pith blue trim
& put the wrought iron trim on top -:including incorrect I1l873n
date.
s. ~. ~vening Outlook, Aug. 20, 1963 p. 19
nearl Rapp, 'riilliam' s octogenarian son, and I,:rs. Julia Woods,
Carl's slightly younger sister, are anong the OTIners now
offering the entire 100 feet for sale - - _11 (1438 2nd St.)
Februarlf 2 1965
LeW1S ~hell bought the property from another mmer. Since then
it has been leased mainly for sto~age. In the past, wr. Shell
has said he will donate the building wlth the provision t~at
it be noved off his lot.
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1438 2nd St. Pg. 4
Attemnts to "Save The Old City Hall"
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S.M. Evenin~ Outlook, August 22, 1967, January 28, 1968,
December 2, 1968, January 27, 1970 etc.
A fund drive led by Santa Monica Pioneer Society.
Society still has I!small amount" collected in special
bank account.
s.u. Evening Outlook, 1971, January 18, Uarch 10, March 19,
~arch 24, April 12, & May 19.
An effort to move the building to a site in Palisades Park;
fhe structure to be donated by owner, Lewis Shell;
contractor, Robert Wilson, to move & renovate same for
$25,000. The City Council agreed to put up half (S12,500)
and the Sanfa Monica Association of Insurance Agents voted
to donate the other 312,500. This attempt col1apsed"when
the City Council rejected the Park site on ~ay 19, 1971.
In the meantime, the Cultural Arts Committee of the S. M.
Chamber of Commerce sponsored a drive which collected $641,
uhich could have helped "refurbish the inside of the build-
ing". This money was returned to the donors on June 30, 1971.
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Exhibit C
STATEMENT OF OFFICIAL ACTION
PROJECT.
~~MBER: LC-03-0Q2-1
LOCATION: 1438 Second Street
APPLICANT: Rosar~o Perry, Esq., for Marilee Moran and Lou~sa
Marz~cola, Trustees for Lew~s F. Shell.
REQUEST: To Perm~t the removal or demol~tion of the struc-
ture at 1438 Second Street
PLANNING COMMISSION ACTION:
8-8-85
Date.
x
Issued on June IS, 1985 based on the following
f~nd~ngs and subject to the conditions below.
Denied.
Other.
FINDINGS
1. The issuance of th~s Cert~f~cate of Appropr~ateness is in
conformance w1th section 9611 (SMMC) as set fourth below.
2. The proposed Cert~f~cate of Appropr1.ateness appl.l.cation is
to permit tIle removal or demol~t~on of the structure at 1438
Second Street, a des~gnated City Landmark, known as the Rapp
Saloon.
3. Marilee Moran and LOU1sa Marz1.co1a, Trustees for Lewis F.
Shell are the owners of the subJect property and Rosario
Perry, Esq. is h1.S representat1ve 1.n the ~nstant proceed1.ng.
4. On June 19, 1984, Mr. Perry f~led a proper app1icat~on for a
Certificate of Appropr~ateness requesting removal or demoli-
tion with the City's Plann1.ng and Zoning D~v1sion pursuant
to Sect~on 9612 (SMNC).
5. On June 27, 1984 and June 28, 1984 publ1.c not.l.ces were sent
to the Even.l.ng Outlook and to owners and residents W1.th1n a
300 ft. rad~us of the property concern~ng the upcom.l.ng
publ.l.c hear.l.ng on July 12, 1984.
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Gabriel, Presldent of the Santa "lonica Hlstorlcal SocJ.ety
and a Hlstorlcal Soclety "1ernber, the Landmarks ConunJ.ssion
adopted a rnotlon as recommended in the staff report to form
a subcommittee to develop a plan over the next 180 days per
Sectlon 9611Dl.a. (S~"lC) for the preservatlon of the build-
ing elther through locating a buyer to preserve the build1ng
on slte or locatlng a sUltable locatlon for the buildlng's
relocatlon. "ls. Farrell and "lr. Johnson were appolnted to
the subcommittee.
7. The Landmarks Cornmisslon suggested to the owner's represen-
tatlve that the property be llsted wlth brokers who speclal-
1ze 1n market1ng h1storic properties so that 1t is given
speclallzed exposure and that the Los Angeles Conservancy be
lnformed of the bUl1d1ng's ava1labllity as well.
8. On July 26, 1984, August 14, 1984 and August 16, 1985 the
subcommlttee met with staff, "1r. Perry and "1rs. Gabriel to
develop options for the preservation of the Rapp Saloon;
9.
On August
presented
for the
follows.
16, 1984 at the Landmarks CornmisSlon "1eeting staff
the subcorn.ml. t tees' 5 three al ternati ve approaches
preservation of the Rapp Saloon, outlined as
a. Secure a buyer for the property' who 1S w~11ing to
malntaJ.n and restore the Rapp Saloon on ltS eXlstlng
Sl te wl.th the optl.on of developl.ng the remainlng un-
developed portJ.on of the site.
b. Relocate the Rapp Saloon to a new slte withln Santa
"1onlca WhlCh is City-owned. This slte could elther be
a City park or lot. In relocatlng the bUlldlng, ar-
rangements w111 be made with the Santa ~onlca Histor~-
cal Society to permit the Histor~cal Society to re-
store the bUl1ding and ma~nta1n it as a "1useum and/or
meeting hall.
c. Secure a developer who w111 relocate the bU11ding to a
new site, posslbly on "'1aln Street and restore the
bUl1dlng for commerCl.al use and/or for use as a museum
for the Santa "'1onlca Hlstorical Soclety.
Dur lng the
memorandum
Hlstorleal
bUJ.ld1.ng's
meet~ng the Landmarks Commisslon cons1dered a
by l\1r. Johnson and a resolutlon adopted by the
Society regardlng fundralslng efforts for the
retentl.on.
10. At the concluS1on of the meetlng the Landmarks Corrunlssion
voted unan~mously to approve the following statements as
general gU1dellnes for the subcommittee.
a. The Conuuisslon Subcomrn~ ttee, W1 th1n the next 65 days
along wlth members of the Plannlng & Zoning staff wl1l
develop lncent~ves for a future buyer of the property
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for the preservlng of the landmark on ltS present site
or on another.
b. At the tlme of the new owner's request for removal,
the City Plannlng & Zoning staff working with other
City dlV1Slons and the Corrunlsslon Subcommittee will
develop possible sltes withln Santa "'1onica for the
bUlldlng I s temporary and/or permanent home. Also to
be developed at that time wlll be criteria for slte
selectlon.
c. The Santa ~onlca Historical SOclety's great potentlal
in brAnging the threatened landmark public awareness,
money from fund rals1ng and leadershlp will lmportant-
ly asslst in determlnlog the final placement and use
of the Landmark.
d. The SubcoItUnl..ttee wll1 contl..nue to attempt to contact
potentl..al brokers, developers, City dl..vl..sl..ons and ac-
tivitl..es which may be interested 1.n helping to pre-
serve what is descrlbed as the oldest known bUJ..lding
1.0 Santa "Ionica.
11. The Landmarks Commisslon also voted unanimously to priorA-
tAze the optlons for preserving the Rap~ Saloon as follows:
a. That flrst priority shall be gAven to retalnJ..ng the
bUlldlng on site.
b. That in the event that the bU1.ld1.ng must be relocated,
prlorlties for new locatlons shall be related to their
proxlmity to the orlglnal site and that the location
of the bUJ.ld].ng shall relate to its placement on its
orlgl..nal site.
12. In August, the property owner entered into an excluslve
lAstlng of the property wl..th "'1r. Larry perrish of Coldwell
Banker through the end of December at an ask1.ng price of
$1,260,000 for the 15,000 sq. ft. parcel.
13. Durlng the l..nltlal 180 day negotiatl..on perlod staff met with
1I.1r. Parrish and 1v1s. Boyer to reVlew the development stan-
dards for the property and suggest advertisAng sources for
the IJ..stlng.
14. On September 20, 1984, "'15. Farrell attended the RecreatJ..on
and Parks COmmlSSl..0n meetlng to dlSCUSS posslble park sites
for the buildlng's relocatlon. Followlng the dlSCUSSl..on
durlng WhlCh the Recreatlon and Parks Commlsslon expressed
thelr concerns regardlng the bUAldlng's potentlal relocatl..on
to a City Park, a SubcommJ..ttee of two Recreatlon and Parks
CommisSlon ~embers was formed to develop a ll..st of possible
park sltes.
15. On September 25, 1984 staff met "nth structural engAneer,
\1r. 1v1el Green and "'Is. Anne Watson of \1r. Green I s staff at
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the Rapp Saloon s1te to make a pre11ffi1nary 1nvestlgat1on of
the selsm1c upgrad1ng which would be necessary. Upon In-
spectlon ~r. Green and ~s. Watson agreed that selsmlC lm-
provements were posslble and that the cost would not be pro-
hlbitlve because of the bUJ_ldlngs relatlve small size.
Subsequently ~r. Green submltted a proposal to the Clty for
the preparatlon of a H1stor1C Structures Report and cost
estlmate for selsmic strengthenlng. Followlng review of the
proposal, staff determ.l.ned that they would malntaln l.t on
flle for possJ..ble consJ..deratlon once the bU11d1ng' S preser-
vatlon J..S secured.
16. Durlng the 1ntJ..al 180 day negotlation perlod the Rapp Saloon
Subcornmlttee met twice with Clty staff. ~r. Perry and ~rs.
Gabrlel. The Landmarks CornmlSSlon met five tlmes durlng the
intlal 180 day perlod and staff presented progress reports
at each rneet1ng.
17. The Recreation and Parks Commission Subcommlttee suggested
Lincoln Park as a possible relocation site for the Rapp
Saloon. The Landmarks Commission reviewed the site plan of
Lincoln Park and determined that there had not yet been
ldentlfled available slte which would be suitable for the
buildl.ng.
18. During the initlal 180 day perlod the brokers sent marketlng
packages to approximately 50 developers and to approximately
20 property owners who currently own property adJacent or 1n
clos e proximity to the Rapp Saloon site. Follow-up tele-
phone calls were made. A llstlng for the property ran four-
tlmes 1n the Los Angeles Tlmes and four times in the Evenlng
Outlook. Informatlon was sent to approxlmately 300 brokers
outslde Coldwell Banker advlslng them of the property's
avallabill ty. The brokers recel ved approximately 50 phone
calls from prospective purchasers as a result of the slgn on
the property and the newspaper advert1sement.
19. On September 26, 1984 "1r. Perry received an est~rnate of
$39,500.00 from Bell ~overs to move the Rapp Saloon to
wlthln a radlUS of flve mlles. ThlS estimate does not in-
clude the cost of a foundatLon.
20. Durlng the inJ.. tlal 180 day negotla tlon per lod the brokers
recelved two purchase offers, however negotlatlon with the
property owner was unsuccessful In both cases.
21. On December 14, 1984 the Landmarks Commissl.on conducted a
publlC hearing on the Certiflcate of Approprlateness takJ..ng
testimony from "'1r. Perry t s associate ~s. '1.arie Berglund.
Durlng the pub11C hearlng the Landmarks Commission con-
sidered "'1s. Berglund t s request that an additional 180 day
negotlatlon perJ.od not be granted: ~rs. Berglund's conten-
tlon was that an undue hardshl.p has resulted sJ.nce '1.r. Shell
has been unable to sell the property wlth the conditlon that
the Rapp Saloon remaln on J..t.
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22. At the conclusJ.on of the December 14, 1984 public hearing
the Landmarks Comm~ssioners present voted unanlmously to
extend the inltlal 180 day negotJ.atlon perlod for an add~-
t~onal 180 day period per SectJ.on 96llD.l.d (S~~C), in that
th~s extens~on ~s necessary and appropr1ate for the con-
t1nued histor1c preservation of the Landmark.
23. On February 13, 1985 CJ.ty staff met wlth a prospectJ.ve
developer interested 1.n the property. The developer pres-
ented schemat1c plans for reVlew and staff prov1ded the
developer w1th the development standards for the property.
Subsequently, the developer presented an offer to the owner
WhlCh dld not meet the present owner's requJ.rements and was
not accepted.
24. Following the exp1rat1.0n of Coldwell Banker's exclusive
property 11st1ng, the property owner entered into an exclu-
sJ.ve 11st1ng on February 20, 1985 wlth ~r. J1m Dunham of the
VJ.ctor1an Reglster. The listing ~s through July 20, 1985.
25. On ~arch 14, 1985 ~r. Dunham presented a br1ef overview of
h1.s flrm to the Landmarks CommlsS1on. He d1.strlbuted copies
of the "Dlgest of Opportunities 1n Preservat10n Real Estate"
a quarterly publlcat1.0n published by the Vlctorlan Reglster
and its afflllates, the House Relocator and the National
lnst1 tute for ArchJ_tectural and Preservation Stud1es.
26. Staff met wlth ~r. Dunham and had several subsequent phone
conversat1ons during ~arch in order to ass1st ~r. Dunham 1n
develop1.ng a marketJ.ng package for the property.
27. The V1ctor1.an Reglster's marketlng efforts have included
advertisements in the Wall Street Journal, and a front page
artlcle in the Sprlng J.ssue of the "D1gest of Opportunltes
1.n Preservation Real Estate", which was malled to 4,000 sub-
scrlbers and 2,000-3,000 addltlonal copies were d1stributed
to preservat10n organ1zations, C1ty agenc1es, and museums
for d1strlbut1.on. 'vir. Dunham also developed a marketing
package concern1ng the property wh1ch was d1strlbuted to
approximately 35 developers and real estate brokers.
28. Durlng the second 180 day period Clty staff held a meetlng
to discuss posslble development 1ncent1ves the C1ty could
offer to a developer of th1s property. Staff determ1ned
that 1n the case of a mixed use retall/office development
conslderatlon would be glven to support a shared usage park-
lng concept whereby park1.ng to meet code requlrements would
be requlred for the offJ..ce portlon of the development and
on-51 te parklng would not be requJ.red for the ground floor
retall space based on the concept that patrons to thlS space
would V1S~t other buslnesses J..n the area on one trJ...p and
park ln the Clty parklng structures.
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29. Durlng the second 180 day negctlatlon per lod the Landmarks
COmrnl.SS10n held SlX meetlngs at WhlCh staff provlded prog-
ress reports on Mr. Dunham's efforts. Staff recelved prog-
ress reports approxl.mately once per week from Mr. Dunham
concernlng the status of the property. On the average Mr.
Dunham recelved 10-12 phone lnqulr1es per week concernlng
the property.
30. During the entire 360 day negotiation perl.od art1cles con-
cerning the property have appeared in the following
publicat10ns:
a. Santa MaUlea Evenlng Outlook, "Bld to save SN' IS first
Cl.ty Hall Revlved", September 10, 1984.
b. Los Angeles Times, "Time GrowJ..ng Short for Landmark
Saloon", September 30, 1984.
c. Los Angeles Conservancy News, November/December 1984.
d. The Digest of Opportunities in Preservation Real Es-
tate, "Landmark Saloon Offers Historlc Comrnerclal Op-
portunlty" Sprlog 1985.
e. Los Angeles Times, "Fate of Old BU1.1dlngs has No Cer-
talnty", May 12, 1985.
Staff received approximately 20-25 phone lnquirles as a
resul t of these artl.cles and referred many of them to Mr.
Dunham.
The Certlflcate of Approprlateness No, LC-03-002-1 to permit the
removal or demol1.tlon of the Rapp Saloon 1.S l.ssued by operation
of law wlth the following condit1.on:
1. The r1.ghts granted herein shall be effective only when com-
menced w1.thin a period of 180 days from the effect1.ve date
of approval and shall expJ.re and become null and void if
such work is suspended or abandoned for a 180 day t1.me perJ.-
ad after belng commenced 1n conformance w~th Sectl.on
9612.1- ( SMt>1C)
Chalrperson, Landmarks Comm1SS10n
Permit
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