SR-410-001-01 (2)
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Santa Monica, california
C/ED:EDD:LCB:PC:JPM:DG:pw
Council Meeting 2/23/88
TO:
The Mayor and city Council
FROM:
City staff
SUBJECT: Art Work for the Third street Mall (Promenade)
INTRODUCTION
Upon approval of final design for the Third street Mall Improvement
Project last fall, City Council requested staff to explore including
significant art work as part of the project. This report outlines a
proposed selection process, time-line and financing for permanent
installation of internationally significant art work on the new Third
Street Promenade.
Information contained in this report has been developed by the
Community and Economic Development Department, Third Street Mall
Development corporation (TSDC)
and SMARTS (Santa Monica Arts
Commission and Arts Foundation). A joint CED-TSDC-SMARTS Mall art
planning meeting was held on November 3, 1987 and the Mall art project
was thoroughly discussed at the November 16, 1987 Arts Commission
meeting and the November 19, 1987 meeting of the Third street
Development corporation Board.
BACKGROUND
At its October 27, 1987 meeting the Council approved Roma Design
Group's overall design including islands which attempt to enliven and
activate the Mall breaking up an 80 foot right-of-way creating zones
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MAh 1 1988
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of activity.
The following defines the design of the Gateway and
Central Plaza Islands as presented by ROMA Design Group:
A. Gateway <at Broadway and Wilshire ends of the Hall)
This narrow (16') island is designed for limited
pedestrian use, and more of a focal point of entry to
both ends of the Mall. Adjacent to the gateway, a full
12' outdoor dining area and wider sidewalks will be
available. A seating-height planter wall will surround
the island. At the center of the island, the planter
will break to allow pedestrians to pass from the east to
the west sides of the street. The planter will contain
a landscape of low groundcover and shrubs, and be
located at both ends of the island and will allow for
future significant sculpture or other works of art.
Fountains will be located on either side of the
pedestrian break.
B. Plaza <at the center of 1300 block)
This wider (241) island is designed for numerous
activities, as well as available for the incorporation
of major art work. A central space in this island for
these activities will also include a fountain of water
jets emerging from the paving. The fountain design
allows the fountain to be shut off when the space is
required for planned events. At each end of this
central space, forum-like steps will provide a seating
space and lead to raised lawn areas. The island will be
defined by a seating-height wall and low plantings.
Provision 1 s for removable umbrella 1 s and annual flower
displays at both ends of the island are incorporated.
In response to the scheduled construction timetable, Roma is currently
proceeding with all design elements including details of the Central
Plaza and Gateway islands in order to submit the Phase IV Construction
Documents to the City in a timely fashion.
The Council's pursuit of the inclusion of artistic work into the
proj ect has required staff to inform ROMA of the new parameters
(elimination of their fountains) and that their future work will need
to be coordinated with the selected artist. The artist selected will
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be responsible for design, construction, and installation of the art
work. This will include any necessary on-site structural systems and
utility servicing required to support the proper functioning of any
designed piece. The utility service stub-ups to each of the two
gateway islands and the plaza island will continue to be ROMA t S
responsibility, as will the overall design and implementation of the
island features described above.
PROPOSAL
The attached Request For Proposals (fifty were sent out January 5,
1988) is designed to produce art to function as visual ttsignaturestt,
ttplacemakersll and make the Promenade a tourist destination. Mayor
Pro-Temp Herb Katz and council Member Dennis Zane (liaisons to TSDC)
and council Member David Finkel (co-liaison to SMARTS) facilitated
discussions leading toward preparation of the RFP.
Art Selection Process
Step One: SMARTS contacts 50 artists specializing in environmental
art works and fountains and issues the Request For
Proposals.
Step Two: Selection Committee consisting of a TSDC rep, SMARTS rep
and an artist is appointed.
Step Three: SMARTS presents suggestions for a disinterested expert
jury consisting of a museum curator, art critic or an
artist and an urban designer to Selection committee.
Step Four: A SMARTS open announcement is made.
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step Five:
Jury reviews artists proposals and recommends 3
6
finalists to Selection Committee.
step six:
Selection Committee gets public input, rates proposals
and recommends one to TSDC and SMARTS.
step Seven: TSDC Board and SMARTS approve finalist selected by
Committee.
Step Eight: SMARTS, TSDC and city Manager make presentation to city
council for final action.
The designated TSDC Member on the Selection committee is Ernie Kaplan,
who is Chairperson of the Third Street Development Corporation Board
of Directors. The SMARTS designated members serving on the Selection
Committee are Michael McCarty and Paul Leaf~ An artist has not yet
been named. The TSDC expert urban designer designated for the Jury is
Mr. John Tuite, Director of the Los Angeles Community Redevelopment
Agency and former TSDC Board member. Mr. Tuite was unanimously
selected by the TSDC Board to serve on the jury for selection. Two
additional Arts professionals (writer and critic or artist) have not
been identified yet.
Timeline
1. Major Artist RFPs disseminated
2. Open Competition Deadline
3 . Jury Meeting
4. Selection Committee Decision
5. Presentation to City Council
6. Implementation to coincide with Mall
construction of islands
1/05/88
3/18/88
4/01/88
4/01/88
4/12/88
7/88
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FINANCING
Available Percent for Art Mall funds total $68,000. The Mall Project
steering Committee has recommended these funds be designated for the
design and fabrication of seasonal banners. In any event, this sum is
insufficient to install monumental environmental art works on the
Central Plaza and Gateway islands.
After reviewing various financial options, it was considered that the
Mall Art Plan would be enhanced by reprogramming the current Mall
construction budget and by adding funds from other sources as follows:
1. Reprogram Roma Fountain Budget
The conceptual Mall Design by ROMA allocated $110,000 for the
central plaza fountain and a total of $240,000 for two fountains
in each gateway island for a total of $350,000.
If funds for
fountains are reprogrammed for art work, design and construction
cost for bringing service to the art pads, accrued fountain design
costs and an architectural collaboration fee would need to be
retained. As a result the funds available from the reprogramming
of both gateway and plaza islands will be as follows:
Fountain
less:
Funds Budgeted
service Design and Construction
Accrued Design Cost
Architectural Collaboration
TOTAL
$ 350,000
( 45,000)
( 15,000)
( 10,000)
$ 280,000
2. Allocate Mall Park Mitigation Fees
The potential range of mitigation fees for park use depends upon
actual
incremental
and
aggregate
building
development.
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utilization of these mitigation fees for art requires considering
it a qualified use of funds for park/open space improvement. It
is anticipated that the park mitigation fees generated from the
Janss Court development, located within the Third street Mall and
Downtown Assessment District, will be in the amount of
approximately $150,000. Through a negotiated agreement, the
developer has agreed to pre-pay $50,000 of this total fee.
3. utilize "Off-site" contributions From Private Developers
Unrestricted Art funds available from the Water Gardens
Development Agreement is anticipated to be $150,000 due to the
City 45 days after approval of the Development Agreement.
Based on the above analysis the maximum City contribution available is
$480,000 for District Art work. This consists of approximately
$280,000 by reprogramming the fountain money from the Mall Design
designated for the Central Plaza island and Gateway islands and
$150,000 from the negotiated Gardens Development Agreement along with
$50,000 of associated park mitigation fees attributed to the Janss
Development project. This is sufficient to secure major pieces of art
work that will complement the Mall design and provide a significant
artistic impact in the Mall District.
Upon selection of the recommended artist and conceptual design a
presentation will be given to Council at a regularly scheduled
meeting. Necessary budgetary adjustments and contractual agreements
will also be presented for council approval at the aforementioned
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meeting tentatively slated for early April.
Prepared by:
Lynne C. Barrette, Assistant City Manager
Peggy Curran, Director, Community and Economic Development
Jeffrey P. Mathieu, Manager, Economic Development Division
Darrell George, Senior Administrative Analyst
Attachment: R.F.P. and Maps
iimallal
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PARTNeRSHIP
1988 SMARTS Competition
Bayside District - city of Santa Monica
Request for Proposals
Environmental art work is sought for the Third street
Promenade which bisects Santa Monicats newly revitalized
Bayside District (see Exhibit "Aft). The approved Third
street Rehabilitation Plan includes five large "islandsll.
This Request for Proposals seeks site specific art for three
"islands" -- one at each end of the Promenade and one in the
middle (see Exhibit liB"). The blacked out areas on Exhibit
"C" detail "pads" within the Gateway and Central Plaza
islands upon which you are free to propose installing
anything you wish. In addition, at your option, you may
also consider suggesting modifications to remaining Gateway
and Central Plaza island features within the dotted line on
Exhibit ne".
Background
The old Third Street Mall was created in 1965 in response to
the stagnation of that central and once vital retail area.
Closing the street to traffic and improved landscaping did
not turn the area around. The decline of the three block
area continued and accelerated with the opening of Santa
Monica Place, a modern 550,000 sq. ft. regional indoor
shopping center located at the old Mall's southern end.
Reconstruction of Third street will commence in early 1988
and will be completed in August, 1989. Third Street
Promenade architects have created the possibility of a
festive urban environment by altering the ground plane to
provide limited vehicular access and planning significant
improvements in landscaping, lighting and pedestrian
amenities. New features such as market pavillions and cafes
will enhance economic activity and sustain the area as a
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213 458 8350
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DIRECTOR5
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unique community center characterized by pedestrian-
oriented mixed use, low scale open air environment and ocean
proximity.
site
Santa Monica is 15 miles west of downtown Los Angeles and
adjacent to the Pacific Ocean. The Third street Promenade,
heart of the Bayside District, comprises three downtown
blocks bounded by Wilshire Boulevard on the north, 4th
street on the east, Broadway on the south, 2nd Street on the
west and bisected by Arizona and Santa Monica Boulevards.
Buildings currently house bookstores, movie theatres, cafes,
retail shops and offices. Buildings styles include
romanesque revival, classical, commercial, vernacular,
mediterranean, art deco, and streamline moderne. Numerous
buildings are presently being rehabilitated. Zoning codes
encourage residential development on upper floors.
Award
$450,000 for artist fees, design, construction, equipment,
fabrication, transportation and installation.
Important Information
1. Central Plaza Island is designed for numerous public
activities both day and night. Forum-like steps at each
end provide seating space and lead to raised lawns. The
island is defined by seating-height walls, low plantings
and annual flower displays. The center space suggests a
water element that can be shut down when the space is
required for events. If a water element or fountain is
proposed it is suggested engineering and utility costs
may exceed 40% of total project costs.
2. Gateway islands are designed for more limited use as
they are primarily focal points of entry at both ends of
the Promenade. Seating-height planter walls surround
the islands. The planters break at the center to allow
pedestrians to pass from east to west. At both ends of
the island planters will contain a landscape composed of
low ground cover and shrubs.
3. The winning artist will be required to provide all
structural systems and utility service necessary to
support proper functioning of art work. This includes
securing all required permits prior to installation and
coordination with Bayside District architects and city
engineers to insure successful and timely
implementation.
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4. Art work must be safe, durable and have low maintenance
requirements.
5. As part of the public review process, an exhibition of
proposals under final consideration will be held.
Review Process
A Jury of arts and urban design professionals will review
all proposals and make recommendations to a selection
committee based on the following criteria:
1. Quality and creativity
2. Consideration of and appropriateness to the site
3. Technical and budgetary feasibility
4. Maintenance considerations
5. Previous experience in public art
Required Materials
1. Preliminary sketch of all three islands
2. A brief narrative description which includes dimensions,
materials, and maintenance requlrements
3. Evidence of previous work including a resume and slides
and/or photographs (no less than 6 and no more than 10).
A budget that details all costs not to exceed $450,000.
4. A preliminary design, fabrication and installation
timeline not to exceed twelve months.
5. The maximum $450,000 budget shall identify the following
major categories: art design and fabrication, site and
foundation improvements, utility improvements (plUmbing,
electrical, etc.), transportation and rentals,
architectural and engineering fees, permits and other.
Materials no larger than 8 1/211 X 1111 are preferred.
Incomplete proposals will not be considered. Please submit
proposals to:
Henry Korn
Executive Director
SMARTS (Santa Monica Arts)
2~5 Santa Monica Pier
Santa Monica, CA. 90401
For return of materials please enclose a stamped, self-
addressed envelope.
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Deadline
March :18, 1988
No late submissions will be accepted.
The City of Santa Monica retains the right to reject all
bids.
For further general information contact: Henry Korn
(213)458-8350.
For further technical information contact: Darrell George
(213)458-8712.
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