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SR-410-001 (5) tjltJ/{JtJ/ :SS "J JUl 29 ,t C/ED:EDD:EF:CSR council Meeting of July 29, 1986 Santa Monica, California TO: The Mayor and City Council FROM: City Staff SUBJECT: Study Session on the Final Draft Third Street Mall Specific Plan and Final Environmental Impact Report INTRODUCTION This report summarizes the major findings, policies, and programs contained in the Final Draft Third street Mall Specific Plan which was approved by the City Planning Commission on July 14, 1986. The Final Draft Specific Plan consists of the Draft Specific Plan which was prepared by consultants and an addendum containing modifications to be incorporated into the document which were approved by the Planning Commission. (See Attachment 1: Final Draft Third Street Mall Specific Plan.) This report also transmits to the City Council the Final Environmental Impact Report (FEIR). (See Attachment 2: Final Environmental Impact Report.) The FEIR consists of the Draft EIR, public comments on the Draft, and staff responses to comments. On July 14th, the Planning Commission also recommended that the city Council certify the Final ErR. BACKGROUND The Third Street Mall Specific Plan is a joint planning effort between the Third street Development Corporation (TSDC) and the City. The Specific Plan was prepared by a team of land use, economic, arChitectural/urban design, and parking and traffic consulting firms. The Final Draft Plan was the result of a planning process that has included: o the inventory and description of existing conditions in the Third street Mall area, o the establishment of goals and objectives for the Third Street Mall specific Plan area, o the preparation and evaluation of alternative revitalization options, o the prepara tion and Commission and City provided the basic would be prepared, approval Council framework in concept by the Planning of a preliminary plan that around which the Draft Plan - 1 - &S-f JUL 2 9 JJI. o the preparation of a Draft Specific Plan, and o the approval by the Planning Commission of the Final Draft Specific Plan which consisted of the Draft Plan with certain modifications. Six pUblic workshops were held for Mall merchants and the general public to receive input and comments on goals and objectives, and on the alternative revitalization options which were transmitted to the Planning commission in March 1985. A Preliminary Specific Plan was prepared based on direction provided by the TSDC Board of Directors, ci ty council, Mall merchants, property owners, and the general public. The Planning Commission held meetings in August and September 1985 to discuss the Preliminary Third street Mall Specific Plan and adopted a series of motions which provided the City Council with recommendations on several aspects of the preliminary Plan. Individual Commissioners expressed their support of the basic approaches, concepts, and directions proposed in the Preliminary Plan but did express some concerns about specific provisions which could be reviewed and discussed when the specific Plan was drafted and reviewed by the Commission. On October I, 1986, the City Council reviewed the Preliminary Plan and provided City staff with comments on the document. councilmembers generally expressed support for the concepts contained in the Preliminary Plan and for the comments made by Planning Commissioners. The Draft Third Street Mall Specific Plan was prepared based on the contents of the preliminary Plan and on comments from the Planning Commission and City council. SUMMARY OF FINAL DRAFT SPECIFIC PLAN The Final Draft Third street Mall Specific Plan contains goals, policies, programs, improvements, implementation measures, and funding sources that are intended to revitalize the Third street Mall and surrounding area. The Final Draft Specific Plan contains four sections: A) Background: contains an introduction to the document, provides a description of the existing conditions in the project area, and estimates the market demand for various land uses to the year 2000. B) The Plan: contains a general goal and objectives for the Plan as well as specific goals, objectives, and policies related to land use and development standards, circulation and parking, open space, housing, noise, seismic safety, public safety, and conservation in the Specific Plan area. C) Design Guidelines: establishes guidelines for physical improvements to the Mall common area and other public areas in the Specific Plan area. The guidelines are intended for - 2 - use by architects hired by the city to design public area improvements. The guidelines also incorporate the Third street Mall Design Guidelines already approved by the Architectural Review Board and Planning Co~~ission which will guide the design of private improvements to existing and new buildings on the Mall and the Outdoor Dining Guidelines which will guide the design of dining and sales facilities on the Mall common area. D) Implementation: describes those actions and public expenditures necessary to implement the Specific Plan, proj ects the resul tant private sector activity that will likely result from pUblic investment in the area, describes the financing mechanisms required to provide for public improvements, and allocates responsibilities for implementing the Specific Plan bet~.,een the City and the Third street Development Corporation. This section also contains an employment plan that both describes the implications of the Specific Plan on employment in the area and provides policies targeting employment opportunities for unemployed and underemployed individuals. The Final Draft Specific Plan does not contain the Zoning ordinance section included in the appendix of the Draft specific Plan. Rather than being adopted as part of the Mall specific Plan, the zoning regulations for the Third street Mall area will be prepared and approved in conjunction with the revision of the City's zoning Code. It is intended that the City's revised Zoning Code establish a ne"./ lITSll zoning classification for the Third Street Mall area that will codify the land use and development standards contained in the Specific Plan. PROJECT AREA DESCRIPTION The Third Street Mall specific Plan project area contains approximately 38 acres of land. The project area is bounded by 2nd and 4th streets between Wilshire Boulevard and Broadway. There are currently about 1.4 million square feet of floor area in buildings located in the project area and 1.1 million square feet of public parking structures and lots. For those topics related to parking and financing public improvements in the project area, peripheral blocks located on the east side of 4th street and the west side of 2nd street are discussed in the Specific Plan. This expanded area corresponds to the existing Downtown Parking and Business Improvement District for which the parking structures were originally built. This Specific Plan does NOT contain land use, development, or other standards for these peripheral blocks. Standards for these peripheral blocks are contained in the adopted Land Use and Circulation Elements of the General Plan. The Third street Mall and surrounding area possess potential opportunities to attract an increase in economic activity. A primary opportunity to revitalize the area is to capitalize on the unique location of the Mall and its potential linkage to - 3 - major uses and destinations in the surrounding area such as Santa Monica Place, the Pier, Palisades Park, and the beach. There are also a number of problems in the Specific Plan area which must be addressed before revitalization can occur. There are no major destinations on the Mall to maximi z e pedestrian acti vi ty , the depth of many buildings along the Mall is too deep for efficient retailing, Mall activities tend to cease at 5:00 p.m. when many shops close, and businesses along Second and Fourth streets often duplicate uses on the Mall. The Third Street Mall contains buildings with a broad mix of architectural styles. However, building facades have often been degraded with oversized signage oriented to the automobile rather than the pedestrian and with new material that do not respect the structure's original design integrity. Many structures are constructed of unreinforced masonry so are potentially hazardous during a major earthquake. The Third street Mall common area does not provide a pleasant pedestrian promenade. The common area is too wide and contains scattered planters, bandstands, benches, and other street furni ture which create a fragmented sequence of spaces without clear organization. Landscaping blocks views across and along the Mall. There is no consistent sign program for public signs that direct and orient customers and visitors or for private signs that identify businesses in the area. There are few pedestrian connections between the public parking structures on 2nd and 4th streets and the Hall and the adj acent alleys are unattractive and poorly maintained service roads which provide a grim environment for pedestrians using the alleys to walk from the parking structures to the Mall. The Mall Specific Plan area contains six public parking structures that provide 2,749 parking spaces. Of these, 1,465 spaces are provided for free public parking for up to three hours, 602 spaces are provided for workers or other people who purchase monthly or annual permits, and 682 spaces are leased for the exclusive use of Santa Monica Place, the General Telephone building, and the Wilshire palisades Building. There are 197 parking spaces located on surface streets in the area. A survey conducted during a weekday peak period indicated that 80% of the public parking was occup~ed while only about 63 % of the permit parking and less than 50% of the leased parking spaces were occupied. Four of the six parking structures can be expanded by up to three additional levels. The remaining two structures are currently at their maximum height. The greatest amount of traffic in the specific Plan area occurs on 4th street between Santa Monica Boulevard and Colorado Avenue (19,000 average daily trips) and on Wilshire Boulevard (16,000 - 20,000 average daily trips). All intersections within the Specific Plan area are currently operating at A or B level of service. - 4 - All infrastructural systems (storm drains and water, sewer, gas, and electric lines) are adequate to serve future growth in the Mall Specific Plan area. The resident population in the community surrounding the Third Street Mall Specific Plan area has changed between 1970 and 1980 based on information derived from the 1980 Census. The elderly population declined by 3% while the number of residents who were 25-34 years old increased about 10%. This later group comprised almost 25% of the total population in the area. Approximately 19% of the households in the area surrounding the Specific Plan area had incomes between $5,000 and $9,999 and 14% had incomes less than $5,000. By the year 1990, it is projected that there will be a market demand for an additional 31,000 square feet of retail space in the Third Street Mall Specific Plan area (for a total of 718,000 square feet in the area). From 1985-1990, there will be a market demand for approximately 32,000 square feet of office space per year which is expected to increase to about 34,000 square feet per year between 1990 and 1995. There is likely be a de~and for approximately 100 units of housing in the Specific Plan area (66,000 square feet) by 1995 and between 520 and 650 ne,.! hotel rooms by 1990. THE SPECIFIC PLAN The Third street Mall Specific Plan contains eight elements which correspond to similar topics included in the city's General Plan. The following provides a brief summary of the contents of each element. Goal, General Objectives, and Theme The goal for the Third street Mall Specific Plan is to revitalize the Mall by: enhancing its economic activity through the attraction of an appropriate balance of public and private investment providing for a diversity of uses and job and business opportunities for all of the City's residents, while maintaining it as a unique place and principal center of the community, characterized by its pedestrian, mixed-use character, scale, open air environment, and ocean proximity. The general objectives of the Specific Plan are to: 1) Improve the physical character of the Mall, the relationship of its individual blocks to one another, the Mall's economic and physical relationship to maJor peripheral uses and destinations, and the physical and environmental character of the alleys. 2) Attract a mix of uses to the Mall which serve a variety of neighborhood and City-wide residents and visltors. - 5 - 3) Extend the period of activity on the Mall into the evening and nighttime hours. 4) Accommodate new development in structures which maintain the existing scale and character of the Mall. 5) Provide adequate, well maintained, and efficiently operated parking to meet demand and provide a full range of access opportunities to and from the Hall for all possible travel modes. 6) Perform improvements to the infrastructure and circulation system to accommodate demands generated by expanded uses and activities in the Mall area. 7) Stimulate improved economic activity on the Mall and generate new jOb and business opportunities for community residents. The Specific Plan does not advocate developing a specific design theme for the Mall. The Specific Plan recognizes that the Mall is a unique complex of buildings, businesses, and pedestrian spaces serving a diversity of users which is uniquely located in an open air setting near the ocean. The Specific Plan attempts to enhance this character and quality of the Mall to make the area a more vital center for the community. Land Use Element The land use component of the Specific Plan provides the land use and development standards for the Third street Mall Specific Plan project area. In general, the land use and development standards permit buildings with retail and other pedestrian activity uses- on the ground floor along the Mall to encourage the retention, renovation, and/or adaptive reuse of existing structures on the Mall and to promote new development that is compatible with the existing scale. The Plan permits larger structures with the same types of uses as the interior parcels at corner parcels where streets cross the Mall. The Plan permits the largest structures along 2nd and 4th Streets that are not necessarily required to contain retail or other pedestrian activity uses at the ground floor. The existing scale of buildings in the area are visually maintained by requiring that the upper floors of structures be set back away from the Mall and cross streets. Special standards are provided for "anchor-type" development at key locations along the Hall. These development proj ects are intended to provide for increased pedestrian and economic activity in the area. These standards require that department stares provide retail shops with visual and physical access to the Hall along at least 70% of the l1all frontage and require hotels to provide retail shops, restaurants, or other customer intensive uses with visual and physical access to the Mall along 70% of the Hall frontage. Both types of development require approval of a Site Plan Review Permit. - 6 - The Specific Plan established 3 zones and 4 overlay areas that provide for different land use and development standards tailored to the unique circumstances of that zone or area. Zone 1: provides land use and development standards for parcels facing the Mall in the middle of each block. Land uses: Ground floor uses are limited to those which are likely to be lively and of visual interest to pedestrians such as retail, restaurants, food sales, entertainment, and similar uses. Uses that are less pedestrian-oriented may be located on the alley side of the a structure or on upper floors FAR: 3.0 maximum Height: 4 stories (56') but any building height above 30' must be set back from the front property line so that no portion may project beyond a 36.9 0 angle measured from the horizontal. This standard is intended to maintain solar access to the Mall common area, minimize the perceived mass of buildings along the Mall, and ensure that new construction is compatible with the existing prevalent scale of buildings along the Mall. Zone 2: Provides land use and development standards for Mall fronting parcels located at the cross street corners of most blocks on the Mall. Land uses: same as in Zone 1. FAR: 3.0 but allows an additional 0.5 FAR bonus for parcels 15,000 square feet or larger on which all required parking is provided on-site or within 300' of the parcel but not in the public parking structure. This encourages development of additional parking in the area on parcels most capable of accommodating that parking. Height: 4 stories (56') with same setback above 30' on the Mall facing portion of a structure. For the cross street facing portion of building, the setback above 30' is 15' for wide parcels (100' or more wide) or no setback for narrow parcels (less than 100' wide). This requires that the Mall facing side of a building be consistent with other development along the Mall and the cross street facing side of a structure be consistent with the more intense urban - 7 - feeling of development located on the cross streets. Zone 3: Provides the land use and development standards for parcels fronting on 2nd and 4th streets and on Wilshire Boulevard. Land use: same as other zones but permits uses on the ground floor, except on Mall fronting parcels, that are less customer intensive such as general office, financial institutions, and medical offices. Mall fronting parcels must contain ground floor uses that are pedestrian oriented. FAR: 3.0 with same bonus as permitted in Zone 2 for on-site or off-site parking. Height: 4 stories (56 I ) or up to a maximum of 6 stories (84') by approval of a site plan review permit. No setback for building height above 30' is required. Overlay Zones: Zone A (1300 block of the Mall east side) Zone B (1400 block of the Mall both sides) Zone C (Wilshire end of the Mall area) Zone D (areas adjacent to each parking structure) Anchor land uses: No more than two department stores of at least 65,000 square feet: a hotel: a mixed use project that contains entertainment, design related, and/or residential uses; and passageways connecting the parking structures and the Mall. FAR: Zone A -- 3.0 and with approval of a Site Plan Review Permit, allow three additional square feet of building area for each one square foot of parcel area dedicated to the City for a central plaza up to a maximum of 3.5 FAR for the parcel. Zone B -- 3.0 or up to an additional 0.5 FAR bonus for a mixed use "entertainment center" if it provides all required parking either on-site or off-site in close proximity. Zone C -- 3.0 or up to an additional 0.5 FAR bonus for the same item included in Zone B. Zone D -- 3.0 or up to an additional 0.5 FAR bonus on parcels of 15,000 square feet or less if the development contains a - 8 - public passageway connecting the Hall and the adjacent pUblic parking structure. Floor area devoted to the passageway and one-half of the area devoted to residential uses shall not be included in the FAR calculation. For parcels over 15,000 square feet, the additional 0.5 FAR bonus shall be permitted only with approval of a Conditional Use Permit. Height: Zone A -- 56' or, for "anchor" uses, up to 84' with approval of a Site Plan Re.vie.-l Permit if at least 12% of the parcel is dedicated to the city for the Mall central plaza. Zone B -- 4 stories (56') but any building height above 30' must be set back at a 36.90 angle measured from the horizontal. Zone C -- ~ stories (56') or up to 84' with approval of a site plan review permit if the first two floors above 301 are set back at an angle of 36.9 0 with no additional setback required for the additional height above that second floor. No setback is require for the Wilshire Boulevard frontage. Zone D 56' or up to 84' if the additional height is for floors devoted to residential uses. The first two floors above 30' must be set back at an angle of 36.9 0 with no additional setback required far the additional height above that second floor. The Specific Plan projects that there will be 794,900 square feet of ne'..,., development in the Third street Mall area by the year 2000. Of this total, 523,B15 square feet will require the replacement of existing development in the area and 221,085 square feet will represent a net increase in development in the area. Open Space Element The open space component of the Specific Plan describes the open space improvements and programs for the Third street Mall area. The specific Plan contains policies to: 1) Improve the physical character and image of the Mall to attract increased pedestrian activity by: o introducing streetscape and landscape features that "soften" the existing hard surfaces of the Hall, a central - 9 - plaza that will provide a focus of activity and assembly area for the Mall, and design elements such as lighting that increases the Mall user's sense of security; o reorganizing the Mall elements and spaces to lessen the current sense of oversized width and fragmentation; and 2) o providing visual landmarks that help orient the user and outdoor performance and assembly spaces. Improve the relationship arnO:1.g the three individual block along the Mall and the relationship between individual buildings and the Mall common area by: o providing new landscaping and street furniture that maintains a clear and unified organization to the Mall common area along the three blocks and design elements that physically and visually link the three blocks; o permitting the extension of commercial uses onto the Mall common area such as outdoor dining, display, and sales areas. 3) Improve the alleys consistent ,...i th their use as service, access, and pedestrian thoroughfares by: o improving the alley facades of buildings and the areas where pedestrians cross the alley from the parking structure and o requiring pedestrian entries to buildings from the alley and increased lighting for alley areas. 4) Improve the physical relationship of the Mall to major peripheral uses and destinations by: o establishing definable entries to the Mall from the cross streets, a sign program locating the direction and means of access to major off-site uses, and visual and physical links to surrounding areas; o providing vistas into the Hall from the cross streets, improved landscaping and other amenities on Arizona Avenue to Palisades Park, and design elements that physically and visually link the Mall with Santa Monica Place; and o introducing a sig:1. program in the area that identifies the points of access to the Mall and adjacent parking structures. Parking and Circulation Element The parking and circulation component of the specific Plan describes improvements to the parking facilities and circulation system that are necessary to accommodate and stimulate new development in the Mall area. The Specific Plan states that 300 - 10 - parking spaces should be added to parking structure 5 (1400 block of 4th street) beginning in 1986-87 to avoid a potential shortage of parking in the area by 1990 and to provide a supply of extra parking to help stimulate development in the area. The Specific Plan also recommends that the city add 600 additional parking spaces by the late 1990 I s to provide for ample parking for increased activity in the area. After the year 2000, the Specific Plan states that the city should provide an additional 800 spaces in the area. The Specific Plan assumes that hotel and department store development will provide their required parking on-site or off-site in close proximity. To assist in maintaining an ample supply of parking for area customers and other visitors, the specific Plan encourages development on 2nd and 4th Streets and on corner parcels on the l1al1 to provide their own required parking by permitting density bonuses for development that provides their required parking either on-site or off-site in close proximity to the development. The Specific Plan public parking recommendations state that: o the City should provide free parking for up to 2 hours in the parking structures but charge for parking for longer periods of time, o the City should review the existing ratio of parking spaces devoted to public and permit parking (currently 2/3rds for public and 1/3rd for permit parking) and modify this proportion if feasible, and o the City should allocate for permit parking up to 2/3rds of all newly constructed pUblic parking spaces or parking spaces that become available for public use when parking lease agreements are renegotiated and allocate for general public parking the remaining lj3rd. The Specific Plan states that on-street parking on the east side of 4th Street be prohibited in order to accommodate the anticipated increase in traffic in the area. No other circulation improvements are deemed necessary. Housing Element The housing component of the Specific Plan contains the housing objectives and policies for the area. The housing element of the Specific Plan contains policies that are intended to: 1) assure that the area aids in meeting the housing needs of the city by: o encouraging development of housing in the area with density bonuses and innovative programs to promote - financing and development of housing and - 11 - o pursuing or providing funding where prudent to develop housing. 2) assure that decent and affordable housing is provided for all social groups by ensuring that housing in the area is well designed and insulated from noise. 3) designate suitable areas for residential uses in the Mall area by promoting the adaptive reuse of architecturally or historically significant structures for housing and encouraging the preservation and rehabilitation of existing units in the area. Noise Element The noise component of the Specific Plan recommends the institution of programs intended to reduce noise levels in the area such as more stringent enforcement of existing regulations such as the California Motor Vehicle Noise standards! the abatement of noise created by individuals! and the establishment of regulations controlling noise associated with construction. seismic Safety Element The seismic safety component of the Specific Plan contains policies that are intended to minimize the destructive effects of earthquakes by, among other policies! requiring property owners of buildings that are judged to be hazardous to file an engineering report to ensure that the structures comply with the Building Department's upgrading criteria. Safety Element The safety component of the Specific Plan contains policies that are intended to provide for a physically safe Mall. The Specific Plan recommends that the City initiate the following programs, among others, to improve safety on the Mall: 1) Police and Structure Guard Program which would increase police and guard surveillance of the parking structures. 2) Escort Service Program which would utilize structure guards who would escort Mall employees to their cars during evening hours. 3) Neighborhood Watch Program which would be coordinated by the Merchants' Association. 4) Anti-Graffiti Program which would include removal of graffiti in the area and the City-sponsored mural painting program. the immediate. instituting a conservation Element The conservation component of the Specific Plan contains policies which are intended to preserve the ecological balance and natural - 12 - resources o~ the City and to conserve energies and materials without serlOUS interference with community needs. policies state that the city shall, among other things, replace trees in the area whenever necessary, endorse state standards for insulation in newly constructed residential units, plan for a more effective public transportation system, and encourage the use of solar energy and natural ventilation. URBAN DESIGN GUIDELINES The design guidelines contained in the Specific Plan are intended to provide guidance to architects who design and public officials who approve the design of public and private development in the Mall area. The guidelines are intended to establish consistency among the many design elements that are recommended for the Mall's pUblic common area and to ensure that buildings that face the Mall are rehabilitated or constructed in a manner sensitive to the design scale and character of the area. The guidelines do not necessarily provide the design solution for individual pieces of the design program but do provide a sense of what should occur with details to be provided by subsequent and specific design efforts. The Specific Plan provides general objectives and design characteristics for pUblic improvement on the Mall. These guidelines are provided for a Mall signage and logo program, the use of color on the Mall, Mall entry elements, landscaping, street furniture, paving material, lighting, banners, pavilions and pUblic spaces, the central plaza, cross street linkages, alley improvements, the Arizona Promenade, passageways, and common area uses and structure heights. The Specific Plan also provides architectural design guidelines for private development on the Mall. These are provided by incorporating the Third street Mall Design Guidelines prepared by Thirtieth street ArChitects, Inc. (see Attachment 3: Third Street Mall Design Guidelines) and the city's Outdoor Dining Guidelines (see Attachment 4: Outdoor Dining Guidelines). The Specific Plan intends that the city's Architectural Review Board find that the design is consistent with these guidelines when approving the design of new development on the Mall. IMPLEMENTATION OF THE SPECIFIC PLAN The implementation section of the Specific Plan describes the administrative, procedural, and financial mechanisms deemed necessary to implementing the policies and programs contained in the Specific Plan. Implementing the Specific Plan \vill be a cooperative effort between the city of Santa Monica and the Third Street Development Corporation (TSDC). Each will be responsible for specific components of the programs needed to restore the economic vitality of the Third Street Mall and surrounding area. Actions The Specific Plan states that the City shall: - 13 - 1) adopt the Specific Plan and incorporate the land use and development standards into the City's Zoning Code; 2) adopt the Third street Mall Design Guidelines for private development and the Outdoor Dining Guidelines for uses that are permitted to extend into the Mall common area and require that new development and remodeling be consistent with them; 3) establish a new assessment district to help finance pUblic improvements in the area with assessments to be levied in direct relationship to the benefit received from the improvements; 4) adopt a redevelopment plan ordinance for the area to investigate the potential benefits a redevelopment project might have in helping to implement portions of the Specific Plan; and 5) approve a comprehensive mUlti-year agreement with the TSDC for the performance of selected implementation activities. pUblic Improvement Program The specific Plan states that the City should construct the improvements proposed in the Public Improvement/Urban Design guidelines section of the Plan to attract new development to the area and to encourage rehabilitation of existing buildings. The estimated cost of providing the common area improvements and the initial expansion of parking facilities in the area totals $10.2 million. pUblic and Private Implementation Phasing and costs The Specific Plan estimates that pUblic improvements will encourage the rehabilitation of 200JOOQ square feet of existing development and the construction of 346,100 square feet of new development by 1990. The investment of $10.2 million in public improvements should trigger the investment of over $42.6 million in private investment in the area by 1990 (including the peripheral blocks immediately adjoining the Specific Plan area). PUblic Financing Recommendations To pay for the capital costs recommended in the specific Plan as well as the operating and maintenance costs associated with these capital projects, the Speciflc Plan recommends that the City: 1) establish a benefit assessment district with assessments determined by the "level of benefit" each property derives from the improvements made in the area; 2) sell and leaseback the parking structures, if necessary, to help raise capital for the recomTIended improvement projects; - 14 - 3) pledge revenues from the sale of parking permits in the parking structures, the lease revenue from parking structure retail spaces, and new fees for long term public parking in the structures; 4) commit tax increment funds from the existing Downtown Redevelopment Project (Santa Monica Place) to assist in the establishment of the new assessment district: 5) generate revenue from leasing pavilions and outdoor dining spaces on the Mall common area and provide a portion of this revenue for TSDC operations; and 6) establish a new redevelopment project for the Mall area which may provide tax increment financing for capital projects and may assist in the assembly of land for major new anchor developments. Implementation and Management Responsibilities The Specific Plan divides the responsibilities for implementing the policies and programs contained in the Specific Plan between the City and the TSDC. In general, the City will remain responsible for all capital proj ects and their operation and maintenance and the TSDC will be responsible for developing market opportunities for new development and rehabilitation I capturing grant funding exclusively available for non-profit economic development entities, working with the Merchants' Association for help promote business on the Mall, organizing and conducting events on the Mall that will attract visitors and customers I advising the city on the City'S leasing of common area pavilions I and monitoring the effectiveness of City projects and- programs for the Mall area. ENVIRONMENTAL IMPACT REPORT An Environmental Impact Report (EIR) was prepared on the Third Street Mall Specific Plan. The EIR reviews potential environmental effects of the proposed Specific Planl including impacts on land use, housing, circulation, parking, utilities, infrastructure I noisel and air quality. It also reviews fiscal, economic, and employment issues. The draft EIR was distributed to the Planning Commission and to the public for review and cor.ment in April 1986. The Final EIR, consisting of the Draft EIR, comments on the Draftl and responses to comments, was prepared after the public comment period was completed. On July 14, 1986, the Planning commission approved a resolution recommending that the city Council certify the Final EIR. CONCLUSIONS At this timel the City Council is not required to take any action on the Third Street Hall Specific Plan or the Final EIR. A - 15 - pUblic hearing is scheduled for the Council's August 12, 1986 meeting to receive public comment. At that time, the city council will be requested to rev~e,{ the Final Draft Specific plan, the Final EIR, and public comments, to certify the Final EIR as recommended by the Planning co~mission, and to adapt the Final Third street Mall Specific Plan as recommended by the Planning Commission. Attachment 1: Attachment 2: Attachment 3: Attachment 4: Final Draft Third Street Mall Specific Plan Final Environmental Impact Report Third street Mall Design Guidelines outdoor Dining Guidelines Prepared by: Ernesto R. Flores, Economic Development Manager Christopher s. Rudd, Sr. Administrative Analyst mal12cc - 16 -