SR-410-001 (13)
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MAR 1 Z '985
CjED:EF:i'lG:mb
Counc~l Meet~ng March 12, 1985
Santa Mon~ca, Cal~forn~a
TO:
Mayor and Clty CounCll
FROH:
Clty Staff
SUBJECT: Mall Spec~f~c Plan Revltallzatlon Opt~ons
HHRODucr ION
A maJor component ~n the development of the Mall Speclflc Plan lS
toe ldent~f~catlon of revltal~zatlon OptlOns for the Thlrd Street
Mall.
I'h~s report transmlts revltallzatlon optlons prepared by
the 1'lall Speclf lC Plan consu I tant, Bnv leom Corpor atlon.
These
opt1ons wlll be dlscussed before Councll at a speclal study ses-
slon to be held on March 12 at 6:00 o'clock 1n the Counc11 Cham-
oe r pc lor to the Counc 1115 regu lar scheduled mee tlng.
.rhe pur-
pose of the study seSSlon 15 to provlde an early opportunlty for
Councll to reVlew and comment.
BACKGROUND
Tne development of the Mall Speclfic Plan is a JOlnt effort
between tha Thlrd Street Development Corporatlon (TSDC) and the
C 1 ty .
The process for 1 ts comple t lon 1S as follows:
lnventory
eXlstlng condltlons on the Malli estaollsh worklng goals and ob-
)ectlves; prepare and evaluate alternatlve revltallzatlon op-
tlons; 5e lect a rev 1 tall za tlon optlon for deve lopment of a pre-
llffilnary plan; SOllClt publlc reVlew; prepare draft Mall Speclflc
Plan and EnVlronmental Impact Report In accordance \.Vlth State
55-1
MJ\~ 1 2 J9a5
- 1 -
law; prepare f 1.nal Plan. Incorporated Into the process 1S sub-
stantlal publIC part1Clpatlon and Input. To date, three (3)
publlC workshops have been held on the Mall and another 15
scheduled once the prel1.mlnary plan has been prepared. The Tech-
n1.cal Background Report descr Ibing ex 1.st1.ng phYSIcal and market
cond1t1.ons has been completed and 1S ava1lable for publlc dlS-
trlbut1.on from the TSDC and the Cl~Y Plannlng Department.
The preparat10n of the Mall Speclflc Plan IS now at the stage of
rev1ewlng tne revlta11zatlon optlons. The TSDC has the respon-
slblllty of selectlng one opt10n or components of several opt1.ons
to be developed 1.nto a prellmlnary plan. The Plannlng Comm1sS1on
and Clty Councll wlll reV1ew the Prellm1.nary Plan and w111 be
responslble for the adopt1on of the flnal plan.
DlSCUSSION
Thr2e scenarlOS have been 1dent1f1ed as alternatlve rev1tallza-
t10n strateg1.es for the Thlrd Street Mall. Each scenar10 deflnes
a dlfferent future for the Mall and dIffers 1.n terms of market to
be served, phYSIcal change and scale of prlvate or PUbIC Invest-
ment. The three scenarIOS are characterlzed by the followlng:
.1.. The "FIX-Up" AlternatIve. Th1S scenarlO provldes for
tne phYSIcal upgradlng of structures and relIes on nor-
mal evolutIon of the market place to Improve the Mall.
EJ( Ist1ng structures would be retalned or replaced by
those of simIlar scale and character.
2. The "Marketplace" Alternatlve. ThlS alternatIve seeks
to reta1.n ex IstIng and attract new uses wh1ch serve lo-
cal resIdents. Most structures would be upgraded, an
- 2 -
anchor would be added and there would be a general up-
grad~ng
of
Mall
common
areas,
alleys
and
street
crosslngs.
3.
The II Anchor-Use II Al te rna t~ ve.
Th~s alter na t ~ ve lntro-
duces several maJor anchor uses along the M311 to serve
resldents and Vls~tors to the C~ty. There would be sub-
stant~al re-construct~on of Mall common areas and the
development of "landmark" structures such as a central
plaza or reta~l center.
The Th~rd Street Development Corporat~on and staff are concur-
rently reVIGWlng the alternat~ve scenar~os.
CONCLUSION
Comments from Councll have been requested by the TSDC and WIll be
Incorporated lnto future dISCUSSIons on the Mall SpeCIfIC Plan.
Prepared by: Nancy GutIerrez, ProJect Manager
EconomIC Development UnIt
CommunIty and EconomlC Development Department
rnspstudy
- 3 -
REVITALIZATION OPTIONS. MARCH 3, 1985
THE THIRD STREET MALL
SPECIFIC PLAN
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Sponsored by:
THE THIRD STREET DEVELOPMENT CORPORATION and
CITY OF SANTA MONICA
ENVICOM CORPORATION In aSSociation with
ARCHIPLAN . ECONOMICS RESEARCH ASSOCIATES. KAKU ASSOCIATES.
JIM BURNS PLANNING CONSULT A TION
THIRD STREET MALL SPECIFIC PLAN
REVIT ALIZA TION OPTIONS
MARCH 3 I 1985
THIRD STREET DEVELOPMENT CORPORATION and
CITY OF SANTA MONICA
ENVICOM CORPORATION In assocIation with
ARCHIPLAN . ECONOMICS RESEARCH ASSOCIATES . KAKU ASSOCIATES
. JIM BURNS PLANNING CONSULTATION
INTRODUCTION
The IdentificatIOn and feasibIlIty evaluatIOn of alternative revItalization
strategies for the Third Street Mall wIll be presented by the EnVlCom
CorporatIOn team to the Third Street Development CorporatJ.op. and City of
Santa Monica in two phases. The hrst, contained in thIs document I
prescribes a range of E-hysicaj improvements which may be considered for
the mall. Three alternatIve scenarIOS are presented WhICh are dIfferentl-
ated by the scale of Investment and change and functional role to be
served by the Mall. Wlthm the context of each are lIsted specIfic publIc
and pnvate development proJects. The strategIes have been formulated m
response to the analysis of eXIsting condItIOnS (Techmcal Background
Report I 17 December 1984), preluninary goals I objectives I and polIcies
(January, 1985) I and community input at two workshops.
In a second document. to be submitted following the CIty Counell meeting
on 12 March, the consultant wIll present an evaluatlOn of the feasibilIty of
each scenarIO and project and recommend a preferred course of action
SpeCifIc implementauon and management strategIes WIll be conSIdered in
tha t report.
This IS the thIrd document to be prepared by the EnVIcom Corporation
team for the ThIrd Street Mall SpeCIfIc Plan.
March, 1985
1
ALTERNATIVE SCENARIOS
Three scenanos have been defined as alternative revitalIzation strategIes
for the Thu'd Street Mall. In essence, they define three dIfferent
IIfutures II for the Mall. These dIffer somewhat in the overall role of the
mall, market whIch would be served, and scale of publIc and private
mvestment and phYSIcal change The characterIstlcs of each alternative
would be as follows:
SCENARIO ONE. THE "FIX-UP" ALTERNATIVE
In general, the scenario would provide for the physical upgradmg of
eXlstmg structures, publIc Improvements, and spaces to accommodate
eXIstmg uses or new uses WhICh would be attracted by the normal evolu-
bon of the marketplace (Illustrated m FIgure 1). EXIsting structures
would be retamed or replaced by those of similar scale and character.
Assembly of parcels for large development would not be antlClpated.
Candidate Improvement projects prOVIded for m thIS scenano include'
1. Renovabon of the mall and alley facades of eXlsting structures.
2. IncorporatlOn of structural improvements In unremforced masonry
buildmgs to meet seismic desIgn reqmrements.
3 SubdIVIsIon of the rear (alley facmg) porbon of the ground floor of
mall-frontmg uses for office or retall uses.
4. ConstructIOn of new smgle- or multi-level structures for ground-level
retail and upper-level offIce on mdivIdual parcels (or small aggrega-
tions) of simIlar scale and character as eXIstmg uses.
5. RenovaTIon of eXIstmg parking structures I includmg re-pamting I open
alt' stmrwells, replacement of lIghting and slgnage, and re-striping of
parkmg stalls.
6. Renovation of exisbng passageways, connecTIng the parking structures
and alleys WIth the mall.
7. Modification of eXIsting mall improvements I includmg the removal of
selected landscape, planters, street furniture, lIght standards,
slgnage, and paved surfaces and theIr replacement WIth well-desIgned
and coordmated elements, to improve the mall's visual appearance and
spatIal orgamzatlOn.
8. Upgrading of the alleys, includmg re-pavmg I new lighbng, signage,
and bmited landscape.
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These proJects, essentIally, would continue the recent trend of the up-
gradmg of mdlvidual SItes and supplement thIS WIth Improved mall and
alley spaces
SCENARIO TWO THE rlMARKETPLACE" ALTERNATIVE
This alternative (Illustrated m FIgure 2) would aggressIvely seek to retain
existlng and attract new uses WhICh provIde for the needs of nearby and
community-wIde resIdents. Conceptually, It would establIsh the mall as
the central "marketplacen of Santa Momca for commumty commercial,
entertamment, and cultural actiVItIes and uses. It would provide for the
upgrading of most existmg structures and lmuted new constructIon for
these uses. A t the north end of the mall, It provIdes for the construc-
tIon of a major anchor use. In concert with the bUilding improvements,
the scenarIO calls for the re-constructIOn of the mall Improvements and
establIshment of new entrIes and street crossings.
The "market-relatedl1 uses would be concentrated In the 1300 and
1400 blocks of the mall. These would focus on a central plaza whIch could
be used for community actIVIties, cultural events, outdoor dming, exhIbi-
tIons, and outdoor sales. Structures would be rehabIlitated, as needed,
and mamtamed at theIr eXIsting heIght and scale. The rehabilItatIOn of
the CriterIOn Theater for entertamment, retaIl, and reSIdentIal uses would
be one of the centerpIeces of thIS area. PavIlhons would be mtroduced m
the mall space for retail vendors and art exhibItions. Uses to be accom-
modated would be slImlar to many of those which are present today,
nNewberry-type" retaIl goods, dry goods, small restaurants and cafes,
drug stores, and so on. These would be supplemented by grocery
markets, museums, commumty meetmg rooms, day care facilItIes I and
other reSIdent-Oriented uses.
The southern end of the mall should be encouraged to evolve as en enter-
tainment center, contammg mOVie and lIve performance theaters, mght-
clubs, restaurants, and other similar uses. TheIr ground floors should
be opened up and actIVIties extended mto the mall space, such as open~
aIr cafes.
Recognizing WIlshire Boulevard's higher land values, difference of
character, role as a Critical "entry" mto the mall, thIS scenario prOVIdes
for the establIshment of a major anchor use at the mall's northern end.
Three alternatIve uses may be conSIdered for thIS locatIon: office
bmldmg mcorporating ground level retaIl, hotel, or retaIl center. Any of
these should be developed as a major "landmar k" use to prOVIde regIOnal
IdentIty for the mall.
Throughout the mall, the upper levels would be adaptlvely reused for
resIdenual and office uses As In the first scenario, the rear (or alley-
facmg) portIOn of the mallls structures could be subdiVIded for retaIl or
offIce uses. SubdivislOn of the space for a residenbal umt would also be
permitted.
Conunumty-servmg retaIl uses would be accommodated m the ground floor
of the parkmg structures facmg 2nd and 4th Streets. These are intended
4
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to mcrease the structures' revenue and enhance the contmuity of com-
mercIal uses and pedestrIan activity along these streets. In addItIon,
residential UnIts would be permItted m the air rIghts above the struc-
tures .
New passageways would be developed lmkmg the SIX parking structures
WIth the mall. These would be constructed as multI-level structures WIth
retail flankIng the passageway of the ground elevatIon and reSIdentIal
units on the upper floors. The alley surface connectmg the passageway
structure and parkmg structure would be re-paved to define Its locatIOn.
EXlstmg mall improvements would be replaced WIth new landscape,
planters, lIghting standards, sIgnage, street furnIture, paVll1.g, decoratIve
banners, and other deSIgn elements. The mall's mtersectlons with
WIlshIre, Arizona, Santa MOnIca, and Broadway would be re-paved to
prOVIde contInUity and link the three blocks. A system of structures
(pylons, kIOSks, or gateways) would be installed to defme key entry
pomts to the mall. Passenger drop-offs would be establIshed at key
locatIOns for automobiles and tranSIt systems,
ArIzona A venue would be upgraded to more effectively accommodate the
weekly open-aIr market and prOVIde a pedestnan promenade to the
Palisades Park SIdewalks and curbSIde parkmg spaces would be recon-
figured and Improved to accommodate the vendors New pavmg, sIgnage,
lIghting, landscape, and street furniture would be mtroduced to umquely
define thIS area.
Alleys would be upgraded to create more attractIve and less mtimidatmg
enVIronment. Asphalt surfaces would be re-paved, passageway crossIngs
IdentIfIed by sIgnage and dlStmctlve paving, and new lIghting flxtures
Installed. The alley facades of structures vmuld be renovated and, where
suffICIent room eXists, landscape would be Introduced.
SCENARIO THREE: THE "ANCHOR-USE" ALTERNATIVE
ThIS alternatIve (Illustrated m Figure 3) would introduce several major
"anchor" uses along the mall to serve residents and VISItors to the CIty.
EffectIvely, the mall would be reestablished as a "special" center, which IS
umquely IdentIfIable in the regIOn, It is anticipated that the anchor uses
would stimulate the revitalizatIOn of the other eXIsting structures and
spaces. In concert with these, the scenario calls for the re-construction
of mall improvements and establIshment of new entrIes and street
crossings
At the north end of the mall (Wilshire Boulevard), at least two major
"anchor" uses would be developed. These would be SIted on the south-
east and northeast corners. Three alternatIve uses may be considered:
an office building WIth ground level retail, hotel, or retail center. These
should be developed as major ltlandmark" structures, establIshmg a clear
phYSIcal and VIsual identIty for the mallts entry.
A department store would be developed as a second anchor In the
1400 block adjacent to Santa Momca Place or center of the 1300 block. A
6
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major high-end retailer (May Company, Bullock's) or "dIscount house"
(Target, Marshall's) would be accommodated in thIS structure. The sIte
adjacent to Santa Monica Place would induce extensIOn of the latter's
mternalIzed actlvlties into the mall. A central block sIte could be accom-
pamed by the development of addiuonal retail and upper level offIce and,
possIbly, residentIal on undeveloped parcels _ on 4th Street east of the
parkmg structure.
A central plaza would be developed in the 1300 block for outdoor dmmg,
commumty activiues, exhibiuons and performances, and outdoor sales.
Street furniture, trees, shrubs, lighung, and other elements would be
arranged to defIne thIS space as the prmcIpal meetmg and activIty area of
the mall. The space would be enhanced by the development of the de-
partment store at this site, which could Incorporate restaurants, speCIalty
commercial, and community meeting rooms, WhICh open onto the plaza.
Architecturally, the plaza could extend as a space mto and as an entry of
the department store.
Other mall development projects and Improvements would be similar to
those descrIbed for the second scenario. Prmclpal among these are the
1 EstablIshment of an entertainment center m the 1400 block. MOVIe and
hve performance theaters, nightclubs, art gallerIes, and restaurants
typify the types of uses WhICh would be accommodated. It IS assumed
that most of these would occur In eXIsung structures WhICh are adap-
tively reused.
2. Rehabilitation of the Criterion Theater buildmg for entertamment,
retail commercIal, and residential uses.
3. Adaptive reuse of eXIstmg structures for ground level retaIl and
upper level offIce uses,
4. SubdIvisIOn of the rear portion of mall structures far retaIl and
serVIce commercial or offIces. ReSIdentIal would be precluded in thIS
space by thIS scenario.
5. Rehabilitation of eXIstmg parkIng structures to contam conunumty-
serVing retml uses at the street elevatIOn and addItlonal parking m
the aIr-rights.
6. Development of new passageways lmking the parkmg structures with
the mall. At least two of these could be mtegrated WIth the proposed
anchor development proJects. The balance would be developed with
ground level retaIl flankmg the passageway and upper level reSidentIal
umts
7. RedesIgn and replacement of eXIstmg mall Improvements WIth new
landscape, planters, lightmg standards, sIgnage, street furniture I
paving I decoratIve banners, and other design elements. Mall street
mtersections would be re-paved to provide contlnUIty and a network
of entry structures would be mstalled.
8
8. Incorporation of pavilhons for retaIl sales and art dIsplay in the mall's
open space.
9. RedesIgn of ArIzona A venue and IntroductIOn of new streetscape
amenItles to enhance Its use for the farmers' market and provIde a
pedestrIan promenade to PalIsades Park. _
10. IntroductIOn of new streetscape amenitIes along Santa Monica and
Broadway to enhance theIr character as pedestrian connectors to
PalIsades Park and the pIer
11. Upgradmg of the alleys, mcludmg re-pavmg and introductIon of new
signage I lightmg I and landscape.
9
ALTERNATIVE REVITALIZATION PROJECTS
ThIS sectlOn of the report presents the candIdate development projects
whIch may be InItiated wIthm the context of the three alternatIve
scenarlOS dIscussed In the prIOr sectIOn. Some of the projects pertain
exclUSIvely to one of the overall orgamzatlOnal scenarIOs. Most I however I
could be lffiplemented m more than one.
The followmg lists the range of candidate revitalization projects and
correlates these wIth the orgamzatlOnal scenano m WhICh they may be
Implemented.
Cand~date Rev~talization ProJects & Improvements
+
Scenar~o
123
DEVELOPMENT PROJECTS
Al* Renovat~on of Mall & Alley Facades & Se~sm~c . 0 0
Upgrading (as necessary) of Ex~st~ng Structures
for Ex~st~ng or "liarket-evolved" Uses
A2 Renovat~on of Ex~st~ng Structures to Acconunodate .
J1Commun~ty l'1arketplace" Uses
A3 Adapt~ve Reuse of Ex~st~ng Structure for
A3-1 1st Level Reta~l & Upper Offices 0
A3-2 1st Level Retail & Upper Hous~ng . 0
A3-3 Restaurants 0 0
A3-4 Enterta~nment Facil~ties 0 0
A3-S Mult~-screen Movie Theater 0 0
A3-6 Performlng Arts Theater 0 0
A3-7 l'1useum 0 0
A3-8 Grocery Store .
A3-9 Commun~ty Meeting/Activ~ty Center .
*Reference code.
+
Sol1d symbol mdIcates a primary development or improvement project
Hollow symbol indIcates a secondary development or Improvement project.
10
(ConL)
Cand1date Rev~tal~zat1on ProJects & Improvements
Scenario
1 2 3
A4 Subd1vision of Rear Portlon of Exist1ng Structure
for
A4-1
A4-2
Office, Reta1l, or Serv1ce Uses
Res1dent~al
o
.
.
AS Construction of New Structure for
A5-4
Hotel
Department Store
Mixed Uses: 1st Floor Retail, Restaurant,
or Entertainment & Upper Off1ces
Mixed Uses: 1st Floor Reta11, Restaurant,
or Enterta~nment & Upper Res1dential
Museum or Other Cultural
Mult~-screen Mov~e Theater
.
A5-l
AS-2
AS-3
o
o
.
.
o
o
AS-5
AS-6
o
o
PARKING STRUCTURES
Bl Improve EX1stlng Structures -
.
B2 Add Parking Decks to Ex~st~ng Structure
.
.
B3 Reuse for Reta1l at Ground Elevatlon
.
.
PASSAGEWAYS
Cl Renovate EX1st~ng Passageways
.
C2 Construct New Passageways, Incorporat1ng
1st Level Reta~l & Upper Res1dent1al
.
.
C3 Construct Br~dges In A~r Rights Above Ex~stlng
Structures
o
o
MALL IMPROVEl'IENTS
D1 Minimal Program - Mod~fy EX1stlng Improvements
.
. Replace Selected Landscape
. Remove Selected Improvements
. Selected Re-paving & Upgrading
. L~lted New Street Furnlture
. Coord~nated Signage
11
( Con L )
Candidate Revltallzatlon ProJects & Improvements
Scenarlo
1 2 3
D2 Expanded Program - Replace EXlstlng Improvements
.
.
. Surface Re-pavlng
. New Street Furnlture
. New Landscape & Planters
. Coordlnated Signage
. New Llghtlng Fixtures
. Entry Structures
. Intersection Paving
D3 Connectlon to Santa Uonica Place
.
.
D4 Auto & Translt Passenger Drop-offs at Street
Intersections
.
.
05 Development of a Central Plaza
.
.
D6 Installatlon of Pavllllons for Sales & DIsplay
o
.
D7 Children's Play Area
o
o
ALLEY 111PROVEI1ENTS
El Upgrade EXlstlng Alleys - Mlnlmal (Repalr
Surface, Slgnage, & Llghtlng)
.
E2 Upgrade Alleys - Expanded {Selective Re-pavlng,
Slgnage, Llghtlng, Landscape, etc.}
o
.
LINKAGES
Fl Arlzona Avenue IIPromenadell
.
.
F2 Streetscape Improvements on Broadway &
Santa Monlca
o
o
12
BACKGROUND FINANCING AND IMPLEMENTATION INFORMATION
BACKGROUND
The financial resources avaIlable for revitalization of the Third Street Mall
during the current fiscal period CFY 84-85) are consIderable The CIty,
by policy deCISIOn, has committed roughly $2 million to the mall revItalIza-
tIOn, as mdIcated in the following breakdown:
A. Current approprIatIon of $204,996 to the TSDC for operatmg expenses
and for the Specific Plan WhICh a consultant team IS preparmg.
B. A ffild-year (FY 84-85) budget lncrease of $52,460 to the
TSDC.
C $300,000 from CDBG and General Fund sources durmg the current
year for capItalIzation of the mall Improvement loan fund, includmg
lower interest rate loans from Santa Momca Bank as well as a dIrect
loan program from the TSDC.
D. $500,000 from the Redevelopment Agency far development of the
"DemonstratIOn Passageway, II yet to be fmally authorIzed.
E. $1 mIllIon of General Fund allocatIon during the current year far the
mall development fund, spIlt mto two half-mIllIon-dollar mcrements,
the second portion bemg contingent upon the effectlve expendIture of
the first half-mIlllOn dollars.
These fIve elements combme to a total of $2 IDllhon m potennally avaIlable
funds for current year expenditure actIVIty. It is understood that actual
corrumtment of the Redevelopment Agency dollars is pending a POSItIve
determmatIOn by Agency Counsel concermng the direct relatlonship of the
DemonstratlOn Passage as a redevelopment project benefIt to the
Santa Monica Place Redevelopment ProJect.
The prmcIpal Issue for polley makers IS that of sustained support for a
multI-year mall Improvement program, assummg that take-off momentum of
inItial revitahzatIOn actIvItles Wlll reqUIre addItional year-by-year support
by the City WIth different forms of publIc funding.
CURRENT INSTITUTIONAL ARRANGEMENTS
The City has created
1 A Redevelopment Agency WhICh now conducts the fiduciary responSI-
bilities of paymg off the authOrIzed debt for the Santa MOnIca Place
Redevelopment Project on the south boundary of the Third Street
Mall. No part of the ThIrd Street Mall lies wIthm any existing re-
development proJect.
13
2. A Par k~ng Au thor 1. ty has prev 10usly been created for pur-
poses of cap1 tal1zlng the construction of the SIX ex ~stlng
parking structures. Bonds wlll be pald off In 1993-94.
3. The Cl ty has created the non-prof 1 t Thl rd Street Develop-
ment Corporatlon with broad powers to both assist In and
directly cause revltal1zatlon of the Th1rd Street Mall. A
park of the current consultant asslgnment 1S to develop the
role of TSDC 1n "hard" and "soft" 1mplementat10n
dct1v1t1es.
4. The C1 ty nas ere a ted the non-prof 1 t Community Corporation
of Santa Mon1ca which 15 charged W1 th prod uc t10n of low-
moderate 1ncome hous1ng and employment generat10n proJects
on a C1ty-wlde bas1s where need and opportunlty emerge. To
some degree, th1S organization sees Itself as proposer of
proJects wltiun the Th1rd Street i-iall Spec1flc Plan Area.
It 15 ev 1dent that more coord 1 na t 10n between TSDC and CC
w111 be necessary 1n the near term so that competltlon for
resources does not occur w1th1n the mall spaces.
5. There IS no 1ndustr1al development author1ty In the City of
Santa Mon1ca. The Cl ty may choose to wor k WI th the Los
Angeles County Econom1c Development Corporatlon, when there
1S a concrete prospect to present to the State of Callfor-
nla for the Issuance of an Industr1al Development Bond. So
far, no such bonds have been approved or sold. There IS no
gene r al purpose local economIC development cor pora tIon 1n
the CIty of Santa Monlca.
6. The C1 ty has recently adopted a Gene r a1 Plan RevIs10n es-
tabllsn1ng development gu 1d e 11ne S for the downtown area.
Substantial departu re f rom the gu Ide 11nes IS unl1kaly In
the near term future.
7. The CIty has adopted deSIgn gUIdelInes for the rehabIlIta-
tIon of hlstorIc bUIldIngs on the Thlrd Street 11all WhICh
arc now In effect, and requIre conformance when approved
for structural work In bUlld Ing facades In sought by an
owner.
CURRE~T OPERATIONS AND MAINTENANCE COSTS
Tne (;1 ty currently ex pends conSiderable operatlonal and main-
tenance (0 & M) and securIty efforts on tne park1.ng structure and
the mall. Current est1mates, drawn from the FY 84-85 budget and
staff Inputs suggest the follow1ng scale of eKpendltures:
. Park1ng structure '10 & H." and debt service - $850, OOO+jyear
(roughly $480,000 IS comm1 t ted annually to debt retire-
ment) . Costs and revenues are cycled through the CI ty' s
ParkIng AuthorIty.
- 14 -
,..l'A_
. Th1rd Street Mall "0 & M" by the General Serv1ces Depart-
ment and the Recreat10n anj Parks Department - $99,000+.
. Park1ng Structure security by the PolIce D2partment
$45,000+.
In ocher words, the C1ty annually expends approx1mately $1.0 mll-
110n on op:;ratlons, maIntenance, and secur1ty actIVItIes WhIch
suppor t re tall and bUSIness act1 VI tIes In the ThIrd S tree t 11all
3peclflc Plan Area.
- 15 -