SR-401-030 (19)
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
THE FOLLOWING SIGNS ARE RECOMMENDED FOR INCLUSION ON THE LIST OF MERITORIOUS SIGNS:
00APP010
BAY AREA MUFFLER 1922 14 ST. The projecting cabinet sign that extends above the roof and
identifies "Bay Area Muffler" and the supporting structure.
Findings
This 1965 sign is historically significant, in that the sign was erected or created before 1970 and is representative of the
Post War Era sign style of Santa Monica in that it is highly readable and auto-readable, traits representative of the Post
War era.
In addition, the sign is visually significant in that the sign is a classic example of craftsmanship and style of the period
when it was constructed and uses materials in an exemplary way in that there are intersecting cabinet elements of
varied shape that are representative of the era. The sign is also integrated into the architecture of the building.
00APP017
LARES RESTAURANT 2909 PICO BLVD. The projecting sign.
Findings
This 1969 sign is historically significant in that it was erected or created before 1970 and is representative of a
significant sign-making technique in that it is fabricated of highly crafted iron work.
In addition, the sign is visually significant in that the sign is a classic example of craftsmanship of the period when it was
constructed in its crafted iron work.
00APP024
JON ADAMS HAIR DESIGN 2720 NEILSON WY. The free-standing pole sign.
Findings
This 1969 sign is historically significant in that it was erected or created before 1970 and is representative of a significant
sign-making technique in its use of an illustrative depiction and complex sign face.
In addition, it is visually significant in that it is a classic example of illustrative depiction and the sign face has been
fabricated in an unusual shape.
D-2
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP036
SANTA MONICA RADIATOR 1537 LINCOLN BLVD. The freestanding sign above the driveway entrance.
(The
projecting sign is already included on the final list of
meritorious signs.)
Findings
The sign is historically significant in that it was erected or created before 1970 and is representative of the style of the
Post-War era in Santa Monica’s history in that it is highly readable, auto-readable, and the strong red color is meant to
be seen from from a car—traits of the Post War era.
In addition, the sign is visually significant in that the sign spans the entrance and is architecturally integrated into the
structure.
00APP055
BAIRS KEYSTONE BODY SHOP 1762 14 ST. The roof sign.
Findings
This 1965 sign is historically significant, in that the sign was erected or created before 1970 and is representative of the
Post War Era sign style of Santa Monica in that the sign is highly readable, is oversized in relation to the building and is
highly readable to passing cars.
In addition, the sign is visually significant in that the sign is a classic example of craftsmanship and style of the period
when it was constructed and uses materials in an exemplary way in that there are intersecting cabinet elements of
varied shape that are representative of the era and the sign is integrated into the architecture of the building.
00APP056
THE GALLEY 2442 MAIN ST. Two projecting cabinet signs and a projecting boat and
mermaid.
(The “Galley” ribbon sign is a conforming wall sign).
Findings
This 1965 sign (boat and mermaid) is historically significant in that it was erected or constructed before 1970 and is
representative of the style of the Post War era in Santa Monica’s history. The eye-catching, less formal design is typical
of the Post War era.
In addition, the sign is visually significant in that the sign is a classic example of craftsmanship and style of the period
when it was constructed and uses materials in an exemplary way in that it’s a highly crafted, three-dimensional
representation of imagery related to the sea requiring skilled craftsmanship in its fabrication.
D-3
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
Findings
The two1965 projecting signs are not historically significant in that although they were erected or constructed before
1970, they are not representative of a significant sign-making technique or style of an era in Santa Monica’s history in
that they are simple acrylic faced cabinets with no distinguishing features.
00APP062
CITY HALL 1685 MAIN ST The two upper level signs denoting “City Hall”.
Findings
These 1938 and 1960s signs are historically significant in that they were erected or created before 1970 and are
representative of the style of the Early Motor and Post-War Eras in Santa Monica’s history in their typography consistent
with the classical Moderne architecture of the building.
In addition, the signs are located on a building that has been designated as a historic landmark in the City and the front
sign is visually significant in that it is incorporated into the architecture of the building.
THE FOLLOWING SIGNS ARE NOT RECOMMENDED FOR INCLUSION ON THE LIST OF MERITORIOUS SIGNS:
00APP003
POLLY’S PIES 501 WILSHIRE BLVD. Two freestanding pole signs: one cabinet on a pole
located in the parking lot and one at the front in the
shape of a house.
Findings
This 1967 sign at the front corner is historically significant in that it was erected or created before 1970 and is
representative of the style of the Post-War era in Santa Monica’s history in that it a large house shape with readable
typography, typical of the era; however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, no longer is a classic example of craftsmanship or style of the period when it was constructed since the sign is
a representation of a house and originally was intended to be an inventive representation of the use, name or logo of
the building or business (as in “house of….) and it no longer serves that purpose and the sign is not architecturally
integrated into the structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business in that although the
applicant maintains that the house is representative of “homestyle” cooking, the sign form has no connection to the
use, name or logo of Polly’s Pies.
D-4
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
POLLY’S PIES (Cont’d)
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
The 1978 sign located in the parking lot is not artistically significant in that although it was was erected or created
between 1970 and 1985, it is a plex-faced cabinet sign with no distinguishing features located on a pole, the design is
not contemporary, it does not use innovative materials with technical excellence, and it does not represent an entity or
establishment that is an important part of Santa Monica’s history.
00APP004
JACK IN THE BOX 802 SANTA MONICA BLVD. The freestanding pole sign.
Findings
This 1969 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign is widely used throughout the
country and is not specifically representative of an era in Santa Monica’s history.
00APP006
LAZY DAISY 2300 PICO BLVD. The freestanding sign.
Findings
This 1958 sign is not historically significant in that although it was erected or constructed before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. The original intent of the sign
has been significantly altered. It is no longer used for its original purpose as a real estate sign with listings and would
be considered in its current use to be visually cluttered with too much information.
00APP007
TUNE UP MASTERS 1534 LINCOLN BLVD. The freestanding sign.
Findings
This 1970 sign is not artistically significant in that although it was was erected or created between 1970 and 1985, it is
an acrylic faced cabinet sign with no distinguishing features located on a pole and therefore the design is not
contemporary, it does not use innovative materials with technical excellence, and it does not represent an entity or
establishment that is an important part of Santa Monica’s history. The sign is widely used throughout the country and is
not specifically representative of an era in Santa Monica’s history.
D-5
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP008
BROWN’S CLEANERS 1223 MONTANA AVE. The projecting roof sign.
Findings
This 1970 sign is not artistically significant in that although it was was erected or created between 1970 and 1985, it is
an acrylic faced cabinet sign with no distinguishing features. The design is not contemporary, and the sign does not use
innovative materials with technical excellence, and it does not represent an entity or establishment that is an important
part of Santa Monica’s history.
00APP009
ABY AUTO MASTERS 1218 SANTA MONICA BLVD. The projecting roof sign.
Findings
This 1920 sign is historically significant, in that the sign was erected or created before 1970 and is a sign
representative of the Early Motor Era style in Santa Monica history in that its shape is expressive of movement, which is
characteristic of the era; however
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, it is not an a classic example of craftsmanship or style of the period when it was constructed, does not use
materials in an exemplary way and the sign is not architecturally integrated into the structure. While the shape and
the location of the sign may be representative of the style of the period when it was constructed, the typography is
more current and is not used in an exemplary way. The sign is not architecturally integrated into the structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
00APP012
BAY IMPORTS LTD 2445 SANTA MONICA BLVD. The projecting sign with a red arrow and a yellow
supporting shape.
Findings
This 1958 sign is not historically significant in that although it was erected or constructed before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. The shape and style of the sign
is inconsistent with the other signs of the era. The imagery is unclear and unreadable from a pedestrian and vehicular
viewpoint.
D-6
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP013
GREAT CARE MEDICAL GROUP 2221 LINCOLN BLVD. Three freestanding signs: one freestanding pole sign at the
front and two freestanding signs in the parking lot.
Findings
These 1971 signs are not artistically significant in that although they were erected or created between 1970 and 1985,
the acrylic faced sign at the front and the two parking signs lack distinguishing features and are not contemporary, do
not use innovative materials with technical excellence, and do not represent an entity or establishment that is an
important part of Santa Monica’s history.
00APP014
ENGLER BROS. MOTOR PARTS 2630 PICO BLVD. The projecting roof sign.
Findings
This 1962 sign is historically significant in that it was erected or created before 1970 and is representative of the style of
the Post-War era in Santa Monica’s history with its neon located above acrylic faced cabinet boxes, however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, and is not a classic example of craftsmanship or style of the period when it was constructed in that it is a
combination of acrylic faced cabinets with no distinguishing features and a proportionally much smaller neon figure
(piston per the applicant). In addition, the sign is not architecturally integrated into the structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business in that the
disproportionately samll scale of the piston makes it unreadable for both pedestrain and automative viewing;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
00APP015
PRESTIGE CLEANERS 1106 MONTANA AVE. The freestanding pole sign.
Findings
This 1962 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and the sign does not represent
an entity or establishment that is an important part of Santa Monica’s history. The sign is a simple acrylic faced cabinet
mounted on a pole with no distinguishing features. In addition, the acrylic face has been replaced within the last decade
and the typography of the sign is not well designed.
D-7
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP016
CARLTON HAIR 1108 MONTANA AVE. The freestanding pole sign.
Findings
This 1962 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and the sign does not represent
an entity or establishment that is an important part of Santa Monica’s history. The sign is a simple acrylic faced cabinet
mounted on a pole with no distinguishing features.
00APP016
LOCANDA PORTOFINO RESTAURANT 1110 MONTANA AVE. The freestanding pole sign.
Findings
This 1962 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and the sign does not represent
an entity or establishment that is an important part of Santa Monica’s history. While the cabinet shape is slightly more
interesting than the other two cabinets it is also an acrylic faced cabinet mounted on a pole with no distinguishing
features.
00APP018
LINCOLN PIPE AND
PLUMBING SUPPLIES 2919 LINCOLN BLVD. The freestanding pole sign.
Findings
This 1960sign is historically significant in that it was created before 1970, and it represents an entity or establishment
that is an important part of Santa Monica’s history in that it is a 52 year old family-run business, however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, it is not an a classic example of craftsmanship or style of the period when it was constructed and does not use
materials in an exemplary way. The sign is a rectangular cabinet sign with a secondary “arrow” cabinet indicating
parking. The acrylic face of the sign contains no distinguishing features and the typography is not well crafted and
the sign is not architecturally integrated into the structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business. The location of
“Lincoln Pipe” within a pipe does not visually read well in the typography of the sign.
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
D-8
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
0OAPP021
FIRESTONE 1817 LINCOLN BLVD. The free-standing sign.
Findings
This 1967 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign is widely used throughout the
country and is not specifically representative of an era in Santa Monica’s history.
00APP022
LE MANS BODY AND PAINT 2107 LINCOLN BLVD. Two freestanding signs.
Findings These signs are not artistically significant in that although they were erected between 1970 and 1985 (1972 and 1975
per the applicant), their acrylic faced designs lacks distinguishing features, are not a contemporary design, do not use
innovative materials with technical excellence, and do not represent an entity or establishment that is an important part
of Santa Monica’s history.
00APP023
COCK'N BULL 2947 LINCOLN BLVD. The freestanding pole and support and the roof sign.
Findings
While staff is unable to verify when they were erected or constructed, the signs may have been erected or created
before 1970. Nevertheless, neither sign is representative of a significant sign-making technique or style of a historic era
in Santa Monica’s history and do not represent an entity or establishment that is an important part of Santa Monica’s
history. In addition, neither sign is particularly well crafted or distinguished.
00APP026
MACCABE AND CAMP GUITAR SHOP 3101 PICO BLVD. A projecting roof sign.
Findings
This 1964 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign consists of simple acrylic faced
cabinet shapes with no distinguishing features.
D-9
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP028
BOB’S MARKET 1650 OCEAN PARK BLVD. The projecting “market” sign.
Findings
This 1962 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign is a simple cabinet with no
distinguishing features.
00APP029
CARLSONS 1342 05 ST. The projection roof sign that reads "Carlsons" and
the freestanding sign located in the parking lot.
(The wall-mounted sign with script lettering is conforming).
Findings
The 1965 projecting roof sign is historically significant in that it was erected or created before 1970 and is representative
of the Post-War era in Santa Monica’s history; however:
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, it is not an a classic example of craftsmanship or style of the period when it was constructed and does not use
materials in an exemplary way. The cabinet elements do not have any distinguishing features; and the sign is not
architecturally integrated into the structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
The parking lot sign is not historically significant in that it is not representative of a significant sign-making technique or
style of a historic era in Santa Monica’s history and does not represent an entity or establishment that is an important
part of Santa Monica’s history.
00APP0030
EVETT’S MODEL SHOP 1636 OCEAN PARK BLVD. The projecting sign.
Findings
This 1952 sign is not historically significant in that it is not representative of a significant sign-making technique or style
of a historic era in Santa Monica’s history and does not represent an entity or establishment that is an important part of
Santa Monica’s history. The typography is not distinguished or particularly well crafted and the cabinet is poorly
constructed.
D-10
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP031
INTERACTIVE CAFÉ 215 BROADWAY The projecting sign.
This 1984 sign is not artistically significant in that although it was erected between 1970 and 1985 and is of
contemporary design, uses innovative materials with technical excellence in its use of neon, it does not represent an
entity or establishment that is an important part of Santa Monica’s history.
00APP032
SNYDER-DIAMOND 1399 OLYMPIC BLVD. The free-standing pole sign
Findings
This 1970 sign is not artistically significant in that although it was erected between 1970 and 1985, it is not of
contemporary design, does not use innovative materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history. The sign is a simple pole mounted cabinet with an
acrylic face that has no distinguishing features.
00APP033
MARTY’S LIQUOR 1736 OCEAN PARK BLVD. The projecting roof sign.
Findings
This 1968 sign refaced in 1984 is not historically significant in that although it was erected or created before 1970, it is
not representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and the sign
does not represent an entity or establishment that is an important part of Santa Monica’s history. The simple acrylic
faced cabinet is poorly constructed and has no distinguishing features. In addition, the typography is not particularly well
crafted.
00APP034
BASKIN-ROBBINS ICE CREAM
31 FLAVORS 1227 WILSHIRE BLVD The roof sign.
Findings
This sign is historically significant in that it was erected or created before 1970 and is representative of the style of the
Post-War era in Santa Monica’s history in its use of neon and intersecting cabinets with interesting shpaes, however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, and no longer is a classic example of craftsmanship or style of the period when it was constructed and the
sign is not architecturally integrated into the structure. The simple, round acrylic face has no distinguishing features.
The sign or similar version is widely used throughout the country and is not specifically representative of an era in
Santa Monica’s history.
D-11
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
BASKIN-ROBBINS ICE CREAM (Cont’d)
?
The sign is not an inventive representation of the use, name or logo of the building or business;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
00APP035
RICH SHEET METAL 1725 COLORADO AVE. The roof sign.
Findings
This 1950 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The use of sheet metal in the sign is typical
of many signs and is not a distinguishing feature that can be recognized by the public.
00APP037
BOYS AND GIRLS CLUB 1238 LINCOLN BLVD. The freestanding sign.
Findings
This 1958 sign is historically significant in that it was erected or created before 1970 and represents an establishment
that is an important part of Santa Monica history in that it has served the children of Santa Monica for more than 66
years, however
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, it is not an a classic example of craftsmanship or style of the period when it was constructed, does not use
materials in an exemplary way and the sign is not architecturally integrated into the structure. The use of shape and
type of sign are not typical Post War techniques and the typography is a current style not typical of the age of the
sign.
?
The sign is not an inventive representation of the use, name or logo of the building or business;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
D-12
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP038
R”N”R 2819 PICO BLVD. The projecting roof sign consisting of three parts.
Findings
This 1950 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The three unrelated cabinets appear to have
been fabricated at different times and overall, the sign is visually cluttered with too much information.
00APP039
SEA SHORE MOTEL 2637 MAIN ST. Two freestanding pole signs.
Findings
These 1966 signs are not historically significant in that although they were erected or created before 1970, they are not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and do not
represent an entity or establishment that is an important part of Santa Monica’s history. The signs are simple pole–
mounted cabinets with acrylic faces that have no distinguishing features.
00APP040
INSTA-TUNE 2307 LINCOLN BLVD. The freestanding sign.
Findings
This 1975 sign is not artistically significant in that although it was erected between 1972 and 1975 per the applicant, its
acrylic faced “T” design lacks distinguishing features, it is not a contemporary design, it does not use innovative
materials with technical excellence, and does not represent an entity or establishment that is an important part of Santa
Monica’s history. The sign is widely used throughout the country and is not specifically representative of an era in Santa
Monica’s history.
00APP042
SANTA MONICA LOCK & SAFE CO. 2208 PICO BLVD. The projecting sign.
Findings
This 1961 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. Although located on a bright, primary color
acrylic face, the typography is not simple and bold as characteristic of Post War signage, but instead the typography is
incompatible due to the three competing type sizes and consequently is less readable. The three unrelated cabinets
may have been fabricated at different times.
D-13
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP043
MARQUIS WEST RESTAURANT 3110 SANTA MONICA BLVD. The roof sign.
Findings
This 1968 sign is not historically significant in that although it was erected or created before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. This sign is a simple cabinet
sign with an acrylic face that has no distinguishing features and has competing cabinets that may have beeen added at
different times. Its placement on the building is ackward and not intergrated with the architecture as is typical of Post
War era signs.
00APP044
METROPOLITAN CLEANERS 2003 LINCOLN BLVD. The freestanding sign.
Findings
This 1966 sign is not historically significant in that although it was erected or created before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. Although the top two cabinets
may be of the era, the addition of the changeable message board cabinet is inconsistent with the sign techniques of that
era.
00APP045
HOTEL CALIFORNIA 1670 OCEAN AVE. The freestanding sign.
(Ocean Avenue Properties)
Findings
This 1966 sign is not historically significant in that although it was erected or created before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. Only the pole structure dates to
1966 and the pole is not the character-defining feature of the sign. The sign face has been modified within the last
several years.
D-14
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP046
URSULA’S COSTUMES 2516 WILSHIRE BLVD The roof sign.
Findings
This 1967 sign is historically significant in that it was erected or created before 1970 and is representative of the Post-
War era in Santa Monica’s history; however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged; is no longer is a classic example of craftsmanship or style of the period when it was constructed; and the sign
is not architecturally integrated into the structure. The sign is visually cluttered with too much information and the
typography that is not well crafted;
?
The sign is not an inventive representation of the use, name or logo of the building or business in that the sign form
has no connection to the use, name or logo of Ursula’s Costumes since the sign is a representation of a gas light or
lighting feature and the use is a costume shop. The applicant’s representation that gas lights or lighting features
used in children’s stories are related to a costume shop is not readable to the general public from the sign;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
00APP047
SHAKEY’S PIZZA &
YE PUBLIC HOUSE 3033 SANTA MONICA BLVD. The freestanding sign.
Findings
This 1963 sign is historically significant in that although it was erected or created before 1970, it is not representative of
a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an entity
or establishment that is an important part of Santa Monica’s history. Although the top cabinet may be of the era, the
addition of the bottom reader board cabinet is inconsistent with the sign techniques of that era. In additon, the sign is
widely used throughout the country and is not specifically representative of an era in Santa Monica’s history.
D-15
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP048
GOLDEN WEST MEATS 2012 LINCOLN BLVD. The freestanding pole sign.
Findings
This 1976 sign is not artistically significant in that although it was erected between 1970 and 1985, it is not of
contemporary design, does not use innovative materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history. This pole mounted simple cabinet sign has no
distinguishing features.
00APP049
SKI HAUS, INC. 3101 SANTA MONICA BOULEVARD The roof mounted sign with “roof structure”, the
roof mounted sign with a skier depicted and the
angled projecting cabinet sign.
Findings
These signs from 1960 (skier) and 1965 (roof structure) are historically significant in that they were erected or created
before 1970 and are representative of the Post-War era in Santa Monica’s history in the use of intersecting cabinets and
the shape of the signs, however,
?
These signs are not visually significant in that the signs do not possess a uniqueness or charm because they have
visually aged, they are not classic examples of craftsmanship or style of the period when they were constructed, do
not use materials in exemplary ways and the signs are not architecturally integrated into the structure. While there
are some good cabinet combinations the typography is not well crafted. The flat acrylic faces have no distinguishing
characteristics;
?
These signs are not inventive representation of the use, name or logo of the building or business in that the simple
cabinet construction and simple allusion to a roof are not well executed and consequently the signs are not
readable.
?
The signs are not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
This 1970 angled projecting cabinet sign is not artistically significant in that although it was erected between 1970 and
1985, it is not of contemporary design, does not use innovative materials with technical excellence and does not
represent an entity or establishment that is an important part of Santa Monica’s history. This projecting cabinet sign has
no distinguishing features.
D-16
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP050
BAY CITIES APPLIANCES 1302 SANTA MONICA BLVD. The projecting roof sign and the freestanding
“customer parking” sign.
Findings
These 1966 signs are not historically significant in that although they were erected or created before 1970, they are not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and do not
represent an entity or establishment that is an important part of Santa Monica’s history in that only the pole structure
seems to date to 1966 and the pole is not the character-defining feature of the sign. The flat acrylic sign face has been
modified within recent years and has no distinguishing features.
00APP051
ARCO 1819 CLOVERFIELD BLVD. Two freestanding pole signs with projecting signs.
Findings
These 1969 signs are not historically significant in that although they were erected or constructed before 1970, they are
not representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and do not
represent an entity or establishment that is an important part of Santa Monica’s history. These large freestanding acrylic
faced pole signs and the associated projecting signs have no distinguishing features. The signs are widely used
throughout the country and are not specifically representative of an era in Santa Monica’s history.
00APP052
TIP TOP TOW SERVICE 1654 12 ST. The freestanding sign.
Findings
This 1969 sign is not historically significant in that although it was erected or constructed before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. The sign does not possess any
distinguishing features. The typography is visually cluttered.
D-17
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP053
JUST TIRES 1610 WILSHIRE BLVD. The free-standing pole sign.
Findings
This 1973 sign is not is not artistically significant in that although it was erected or created between 1970 and 1985, it is
not of contemporary design, does not use innovative materials with technical excellence and does not represent an
entity or establishment that is an important part of Santa Monica’s history. This large freestanding pole sign has a
simple cabinet with an acrylic face and no distinguishing features. The sign is widely used throughout the country and is
not specifically representative of an era in Santa Monica’s history.
00APP054
GILBERTS EL INDIO 2526 PICO BLVD. The projecting sign and the freestanding sign in the parking
lot.
Findings
This 1969 projecting sign and the parking sign are not historically significant in that although they were erected or
constructed before 1970, they are not representative of a significant sign-making technique or style of a historic era in
Santa Monica’s history and do not represent an entity or establishment that is an important part of Santa Monica’s
history. The signs are not exemplary in their styling or use of materials. The front sign has competing and unrelated
cabinets and is poorly mounted off of the pole.
00APP057
GOODYEAR TIRE RUBBER CO. 1200 WILSHIRE BLVD. The freestanding sign.
Findings
This 1970 sign is not artistically significant in that although it was erected or created between 1970 and 1985, it is not of
contemporary design, does not use innovative materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history. This large freestanding sign has a simple acrylic-
faced cabinet with no distinguishing features. The sign is widely used throughout the country and is not specifically
representative of an era in Santa Monica’s history.
D-18
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP058
SUNLIGHT MISSION CHURCH 1754 14 ST. The upper level sign reading “Sunlight Mission Church”.
(The cross structure is exempt from the nonconforming sign
requirements).
Findings
The sign is not historically significant in that although it may have been erected or constructed before 1970, it is not
representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s history. The style, size and location of
the typography is inconsistent with the architecture of the building and does not have characteristics particular to any
era in Santa Monica’s history.
00APP059
14 BELOW 1348 14 ST. Two projectingroof signs.
Findings
The signs are not historically significant in that although they may have been erected or created before 1970, they are
not representative of a significant sign-making technique or style of a historic era in Santa Monica’s history and do not
represent an entity or establishment that is an important part of Santa Monica’s history. One roof sign is composed of
three simple acrylic faced cabinets with no distinguishing features and the other projecting roof sign, though an unusual
shaped sign, has a painted face that is not well fabricated.
00APP060
BILL’S LIQUOR STORE 2202 WILSHIRE BLVD. The projecting sign.
Findings
This 1966 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign is an acrylic faced cabinet in a “T”
shape with no distinguishing features.
00APP061
DANNY’S WATCH AND JEWELRY 1005 WILSHIRE BLVD. The projecting sign comprised of one large cabinet and two
conecting smaller cabinets.
Findings
This 1962 sign is not historically significant in that although it was erected or created before 1970, it is not representative
of a significant sign-making technique or style of a historic era in Santa Monica’s history and does not represent an
entity or establishment that is an important part of Santa Monica’s history. The sign is composed of three cabinets, of
which two are acrylic faced cabinets, with no distinguishing features.
D-19
CITY OF SANTA MONICA
PROPOSED LIST OF FINDINGS FOR APPEALS OF MERITORIOUS SIGN LIST
March 22, 2000
Sign Address Sign Description
00APP062
HORNBURG JAGUAR 1601 WILSHIRE BLVD. The freestanding roof sign.
Findings
The 1962 sign is historically significant in that it was erected or created before 1970 and is representative of the Post-
War era in Santa Monica’s history in that its readability and large sign and typography size compared to the building
typifies signs of the Post War era; however,
?
The sign is not visually significant in that the sign does not possess a uniqueness or charm because it has visually
aged, and due to its severe disrepair and poor construction, it is not a classic example of craftsmanship in that the
materials and the fabrication are not used in an exemplary way and the sign is not architecturally integrated into the
structure;
?
The sign is not an inventive representation of the use, name or logo of the building or business;
?
The sign is not located on a building or property with buildings that have been designated as historic landmarks or
have been listed in the City’s Historic Resources Inventory.
D-20