SR-400-006 (2)
CITY OF SANTA MONICA
CITY COUNCIL
STATEMENT OF OFFICIAL ACTION
PROJECT: Appeal of Final Meritorious Sign List
LOCATION: Citywide
APPLICANTS/
APPELLANTS:
00APP003: Polly’s Pies, 501 Wilshire Boulevard
00APP004: Jack in the Box, 802 Santa Monica Boulevard
00APP005: Shangri-La Motel, 1301 Ocean Avenue
00APP006: Lazy Daisy, 2300 Pico Boulevard
00APP007: Tune-up Masters, 1534 Lincoln Boulevard
00APP008: Brown’s Cleaners, 1223 Montana Avenue
00APP009: Aby Auto Masters, 1218 Santa Monica Boulevard
00APP010: Bay Area Muffler, 1922 14th Street
00APP012: Bay Imports, 2445 Santa Monica Boulevard
00APP013: Great Care Medical Group, 2221 Lincoln Boulevard
00APP014: Engler Bros. Motor Parts, 2630 Pico Boulevard
00APP015: Prestige Cleaners, 1106 Montana Avenue
00APP016: Carlton Hair/Locanda Portofino, 1108-10 Montana Avenue
00APP017: Lares Restaurant, 2909 Pico Boulevard
00APP018: Lincoln Pipe and Plumbing Supplies, 2919 Lincoln Boulevard
00APP021: Firestone, 1817 Lincoln Boulevard
00APP022: Le Mans, 2107 Lincoln Boulevard
00APP023: Cock ‘n Bull Pub, 2947 Lincoln Boulevard
00APP024: Jon Adams Hair Design, 2730 Neilson Way
00APP026: McCabe and Camp Guitar Shop, 3101 Pico Boulevard
00APP028: Bob’s Market, 1650 Ocean Park Boulevard
00APP029: Carlson’s, 1342 Fifth Street
00APP030: Evett’s Model Shop, 1636 Ocean Park Boulevard
00APP031: Interactive Café, 215 Broadway
00APP032: Snyder-Diamond, 1399 Olympic Boulevard
00APP033: Marty’s Liquor, 1736 Ocean Park Boulevard
00APP034: Baskin-Robbins Ice Cream, 1227 Wilshire Boulevard
00APP035: Rich Sheet Metal Works, 1725 Colorado Avenue
00APP036: Santa Monica Radiator Sign, 1537 Lincoln Boulevard
00APP037: Boys and Girls Club of Santa Monica, 1238 Lincoln Boulevard
00APP038: R”N”R, 2819 Pico Boulevard
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00APP039: Sea Shore Motel, 2637 Main Street
00APP040: Insta-Tune, 2307 Lincoln Boulevard
00APP041: Ed’s Airport Service, 3127 Ocean Park Boulevard
00APP042: Santa Monica Lock & Safe Co., 2208 Pico Boulevard
00APP043: Marquis West Restaurant, 3110 Santa Monica Boulevard
00APP044: Metropolitan Cleaners, 2003 Lincoln Boulevard
00APP045: Hotel California (Ocean Avenue Properties), 1670 Ocean
Avenue
00APP046: Ursula’s Costumes, 2516 Wilshire Boulevard
00APP047: Shakey’s Pizza & Ye Public House, 3033 Santa Monica
Boulevard
00APP048: Golden West Meats, 2012 Lincoln Boulevard
00APP049: Ski Haus, Inc., 3101 Santa Monica Boulevard
00APP050: Bay Cities Appliances, 1302 Santa Monica Boulevard
00APP051: Arco, 1819 Cloverfield Boulevard
00APP052: Tip Top Tow Service, 1654 12th Street
00APP053: Just Tires, 1610 Wilshire Boulevard
00APP054: Gilbert’s Restaurant, 2526 Pico Boulevard
00APP055: Bair’s Keystone Body Shop, 1762 14th Street
00APP056: The Galley, 2442 Main Street
00APP057: Goodyear Tire Rubber Co., 1200 Wilshire Boulevard
00APP058: Sunlight Mission Church, 1754 14th Street
00APP059: 14 Below, 1348 14th Street
00APP060: Bills Liquor Store, 2202 Lincoln Boulevard
00APP061: Danny’s Watch & Jewelry, 1005 Wilshire Boulevard
00APP062: City Hall, 1685 Main Street
00APP064: Hornburg Jaguar Inc., 1601 Wilshire Boulevard
CASE PLANNER: Susan Healy Keene, AICP, Senior Planner
REQUEST: Appeal of Final Meritorious Sign List
CITY COUNCIL ACTION:
March 22, 2000 Date.
____________ Approved based on the following findings and subject
to the conditions below.
____________ Denied.
21 appeals approved; Other.
the remaining appeals
were denied.
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EFFECTIVE DATE OF ACTION:
March 22, 2000 Date.
THE FOLLOWING SIGNS WERE APPROVED FOR INCLUSION ON THE LIST
OF MERITORIOUS SIGNS BASED ON THE FOLLOWING FINDINGS:
00APP003
POLLY’S PIES 501 WILSHIRE BLVD.
Freestanding pole sign at the southwest corner of the property in the shape of a
house (cabinet on a pole located in the parking lot is not included).
Findings: This 1967 sign at the southwest corner of the property is historically
significant in that it was erected or created before 1970 and is representative of
the style of the Post-War era in Santa Monica’s history in that it a large house
shape with readable typography, typical of the era.
In addition, the sign is an inventive representation of the use of the building as a
restaurant in that the house represents the “homestyle” cooking available within.
The sign was installed at a time when “dining-out” became popular and the sign
indicates that one can get “homestyle” cooking away from home, a feature that
was particularly noteworthy at the time the sign was installed.
00APP006
LAZY DAISY 2300 PICO BLVD.
The freestanding sign.
Findings: This 1958 sign is historically significant in that it was erected or
constructed before 1970, and is representative of the style of the Post-War era in
Santa Monica’s history in its shape, form, fabrication and oversized scale in
relation to the building, traits representative of the Post-War era.
In addition, the sign is visually significant in that it remains a classic example of
style of the Post-War era in its use of vernacular craftsmanship and uses
materials in an exemplary way. The lower portion of the sign contains slots
where boards can be inserted or removed to allow for changeable information.
This method of presenting changeable information pre-dates the electronic
reader board. Although no longer used for its original purpose as a real estate
sign with listings, the sign is maintained in its original configuration.
00APP010
BAY AREA MUFFLER 1922 14 ST.
The projecting cabinet sign that extends above the roof and identifies "Bay Area
Muffler" and the supporting structure.
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Findings: This 1965 sign is historically significant, in that the sign was erected or
created before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history in that it is highly readable and auto-readable, traits
representative of the Post-War era.
In addition, the sign is visually significant in that the sign is a classic example of
craftsmanship and style of the Post-War era and uses materials in an exemplary
way in that there are intersecting cabinet elements of varied shape. The sign is
also integrated into the architecture of the building.
00APP012
BAY IMPORTS LTD 2445 SANTA MONICA BLVD.
The projecting sign with a red arrow and a yellow supporting shape.
Findings: This 1958 sign is historically significant in that it was erected or
constructed before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history and represents an establishment that is an important part
of Santa Monica’s history in that it was a former Cadillac dealership and the form
represents the Cadillac symbol.
In addition, the sign is visually significant in that it is architecturally integrated into
the structure.
00APP014
ENGLER BROS. MOTOR PARTS 2630 PICO BLVD.
The projecting roof sign.
Findings: This 1962 sign is historically significant in that it was erected or
created before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history with its neon piston located above acrylic faced cabinet
boxes.
In addition, the sign is visually significant in that the sign is a classic example of
style of the Post-War era in that it is a combination of acrylic faced cabinets with
neon figure of a Chevy piston that is an inventive representation of the use of the
building in that the business sells automotive parts.
00APP017
LARES RESTAURANT 2909 PICO BLVD.
The projecting sign.
Findings: This 1969 sign is historically significant in that it was erected or
created before 1970 and is representative of a significant sign-making technique
in that it is fabricated of highly crafted iron work.
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In addition, the sign is visually significant in that the sign is a classic example of
craftsmanship of the period when it was constructed in its crafted iron work.
0OAPP021
FIRESTONE 1817 LINCOLN BLVD.
The free-standing sign.
Findings: This 1967 sign is historically significant in that it was erected or
created before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history in its porcelain-on-steel fabrication and neon lettering.
In addition, the sign is visually significant in that it is a classic example of the
Post-War era in its shape, design quality, and readable typography, typical of the
era.
00APP024
JON ADAMS HAIR DESIGN 2720 NEILSON WY.
The free-standing pole sign.
Findings: This 1969 sign is historically significant in that it was erected or
created before 1970 and is representative of a significant sign-making technique
in its use of an illustrative depiction and complex sign face.
In addition, it is visually significant in that it is a classic example of illustrative
depiction and the sign face has been fabricated in an unusual shape.
00APP026
MACCABE AND CAMP GUITAR SHOP 3101 PICO BLVD.
A projecting roof sign.
Findings: This 1964 sign is historically significant in that it was erected or
created before 1970 and represents an establishment that is an important part of
Santa Monica’s history. For many years, McCabes has provided musical
instruction and entertainment to Santa Monica residents.
In addition, the sign is visually significant in that it is a classic example of sign
shapes of the 1960s and has a uniqueness and charm because it has visually
aged.
00APP0030
EVETT’S MODEL SHOP 1636 OCEAN PARK BLVD.
The projecting sign.
Findings: This 1952 sign is historically significant in that it represents an
establishment that is an important part of Santa Monica’s history. Successive
generations of Santa Monicans have gone to this model shop and it has become
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a Sunset Park institution.
In addition, the sign is visually significant in that it possesses a uniqueness and
charm because it has visually aged.
00APP031
INTERACTIVE CAFÉ 215 BROADWAY
The projecting sign.
Findings: This 1984 sign is artistically significant in that it was erected between
1970 and 1985 and is of contemporary design, uses innovative materials with
technical excellence in its use of neon and represents an establishment that is an
important part of Santa Monica’s history. The Interactive Café has a connection
to the Hotel Carmel, a long-standing hotel in Santa Monica and the café was a
neighborhood meeting place before the Third Street Promenade became an
active commercial area.
In addition, the sign remains a classic example of craftsmanship of the period
when it was constructed and uses neon in an exemplary way.
00APP034
BASKIN-ROBBINS ICE CREAM
31 FLAVORS 1227 WILSHIRE BLVD
The roof sign.
Findings: This 1959 sign is historically significant in that it was erected or
created before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history in its use of multiple cabinets with interesting shapes.
In addition, the sign is visually significant in that the sign is a classic example of
the style of the Post-War era in its use of open channel letters with visible lights
inside.
00APP035
RICH SHEET METAL 1725 COLORADO AVE.
The roof sign.
Findings: This 1945 sign is historically significant in that it was erected or
created before 1970 and represents an establishment that is an important part of
Santa Monica’s history in that it is the oldest sheet metal shop in Santa Monica.
In addition, the sign is an inventive representation of the business in that it is
made of sheet metal, the product sold on-site. The sign is also visually
significant in that it possesses a uniqueness and charm because it has visually
aged.
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00APP036
SANTA MONICA RADIATOR 1537 LINCOLN BLVD.
The freestanding sign above the driveway entrance. (The projecting sign is
already included on the final list of meritorious signs.)
Findings: The sign is historically significant in that it was erected or created
before 1970 and is representative of the style of the Post-War era in Santa
Monica’s history in that it is highly readable, auto-readable, and the strong red
color is meant to be seen from a car—traits of the Post War era.
In addition, the sign is visually significant in that the sign spans the entrance and
is architecturally integrated into the structure.
00APP037
BOYS AND GIRLS CLUB 1238 LINCOLN BLVD.
The freestanding sign.
Findings: This 1958 sign is historically significant in that it was erected or
created before 1970 and represents an establishment that is an important part of
Santa Monica history in that it has served the children of Santa Monica for more
than 66 years.
In addition, the sign is visually significant in that the sign is a classic example of
the style of the Post-War era when it was constructed and uses materials in an
exemplary way. The sign is architecturally integrated into the structure by its use
of similar materials and style as the building. The scale and horizontal elements
of the building are repeated in the sign
00APP047
SHAKEY’S PIZZA &
YE PUBLIC HOUSE 3033 SANTA MONICA BLVD.
The freestanding sign. (Approval does not include the lower reader board)
Findings: This 1963 sign is historically significant in that it was erected or
created before 1970 and is representative of the style of the Post-War era in
Santa Monica’s history in that the shape, size, and reference to “ye public house”
with a lantern on top is typical of the era.
In addition, the sign is visually significant in that the sign remains a classic
example of craftsmanship and uses materials in an exemplary way in that this
Shakey’s sign, with its steel can with raised neon lettering, is one of 11 of its kind
left in the United States. The other remaining Shakey’s have newer signs with
plastic faces.
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00APP049
SKI HAUS, INC. 3101 SANTA MONICA BOULEVARD
The roof mounted sign with the skier depicted and the roof mounted sign with the
“roof structure”. (There are three nonconforming signs; the appellant stated at
the meeting that the angled projecting cabinet sign was not part of the appeal).
Findings: These signs from 1960 (skier) and 1965 (roof structure) are historically
significant in that they were erected or created before 1970 and are
representative of the Post-War era in Santa Monica’s history in the use of
intersecting cabinets and the shape of the signs.
In addition, these signs are an inventive representation of the use, name and
logo of the business in that the roof sign with its simple roof feature and its use of
the German word for house (haus) references alpine skiing and in that the other
roof mounted sign depicts a skier. The store rents and sells ski equipment.
00APP055
BAIRS KEYSTONE BODY SHOP 1762 14 ST.
The roof sign.
Findings: This 1965 sign is historically significant, in that the sign was erected or
created before 1970 and is representative of the Post-War Era style in Santa
Monica’s history in that the sign is highly readable, is oversized in relation to the
building and is highly readable to passing cars.
In addition, the sign is visually significant in that the sign is a classic example of
the style of the Post-War era when it was constructed and uses materials in an
exemplary way in that there are intersecting cabinet elements of varied shapes
and the sign is integrated into the architecture of the building.
00APP056
THE GALLEY 2442 MAIN ST.
A projecting boat and mermaid only. Cabinet signs were not included. (The
“Galley” ribbon sign is a conforming wall sign).
Findings: This 1965 sign (boat and mermaid) is historically significant in that it
was erected or constructed before 1970 and is representative of the style of the
Post War era in Santa Monica’s history. The eye-catching, less formal design is
typical of the Post War era.
In addition, the sign is visually significant in that the sign is a classic example of
craftsmanship and uses materials in an exemplary way in that it’s a highly
crafted, three-dimensional representation of imagery related to the sea requiring
skilled craftsmanship in its fabrication.
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00APP058
SUNLIGHT MISSION CHURCH 1754 14 ST.
The upper level sign reading “Sunlight Mission Church”. (The cross structure is
exempt from the nonconforming sign requirements).
Findings: The sign is historically significant in that it was erected or constructed
before 1970, and represents an establishment that is an important part of Santa
Monica’s history in that the institution is a longtime provider of a religious
environment and social services for the community. Prior to this location, the
Sunlight Mission Church was located on Main Street for 35 years.
In addition, the sign is visually significant in that the sign is a classic example of
craftsmanship with its consistent lettering. The sign is also an inventive
representation in that the letters of the sign are painted a golden color that
reflects sunlight.
00APP062
CITY HALL 1685 MAIN ST
The upper level sign denoting “City Hall” above the entry. (The upper level sign
on the south elevation was not approved.)
Findings: This 1938 sign is historically significant in that it was erected or
created before 1970 and is representative of the style of the Early Motor Era in
Santa Monica’s history in its typography consistent with the classical Moderne
architecture of the building.
In addition, the sign is located on a building that has been designated as a
historic landmark in the City and the sign is visually significant in that its tile
design is integrated into the architecture of the building.
APPEALS OF THE FOLLOWING SIGNS FOR INCLUSION ON THE LIST OF
MERITORIOUS SIGNS WERE DENIED BASED ON THE FOLLOWING
FINDINGS:
00APP003
POLLY’S PIES 501 WILSHIRE BLVD.
The freestanding cabinet pole sign located in the parking lot.
Findings: The 1978 sign located in the parking lot is not artistically significant in
that although it was erected or created between 1970 and 1985, it is a plex-faced
cabinet sign located on a pole with no distinguishing features, the design is not
contemporary, it does not use innovative materials with technical excellence, and
it does not represent an entity or establishment that is an important part of Santa
Monica’s history.
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00APP004
JACK IN THE BOX 802 SANTA MONICA BLVD.
The freestanding pole sign.
Findings: This 1969 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. The sign is widely used throughout the country and is not specifically
representative of an era in Santa Monica’s history.
00APP005
SHANGRI-LA HOTEL 1301 OCEAN AVE.
The hi-rise sign located on the south elevation and the freestanding signs in the
parking lot.
Findings: The 1984 hi-rise wall sign was not lawfully installed and therefore is
not eligible for meritorious status. In July 1984, the Architectural Review Board
approved the sign as a wall sign located at the first floor level. Final inspection
revealed that the sign had been relocated to the fifth floor level. An ARB
approval in February 1995 for conversion of the roof deck included the condition
that prior to issuance of a building permit, the sign must be lowered consistent
with the ARB approval.
Even if it were lawful, this 1984 sign is not artistically significant in that although it
was erected or created between 1970 and 1985, the sign is a large cabinet with
an acrylic face that is not of contemporary design, does not use innovative
materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history.
The parking lot signs are not artistically significant in that although they were
erected or created between 1970 and 1985, the freestanding pole signs are not
of contemporary design, do not use innovative materials with technical
excellence and do not represent an entity or establishment that is an important
part of Santa Monica’s history.
00APP007
TUNE UP MASTERS 1534 LINCOLN BLVD.
The freestanding sign.
Findings: This 1970 sign is not artistically significant in that although it was
erected or created between 1970 and 1985, it is an acrylic faced cabinet sign
with no distinguishing features located on a pole and therefore the design is not
contemporary, it does not use innovative materials with technical excellence, and
it does not represent an entity or establishment that is an important part of Santa
Monica’s history. The sign is widely used throughout the country and is not
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specifically representative of an era in Santa Monica’s history.
00APP008
BROWN’S CLEANERS 1223 MONTANA AVE.
The projecting roof sign.
Findings: This 1970 sign is not artistically significant in that although it was
erected or created between 1970 and 1985, it is an acrylic faced cabinet sign
with no distinguishing features. The design is not contemporary, and the sign
does not use innovative materials with technical excellence, and it does not
represent an entity or establishment that is an important part of Santa Monica’s
history.
00APP009
ABY AUTO MASTERS 1218 SANTA MONICA BLVD.
The projecting roof sign.
Findings: This 1920 sign is historically significant, in that the sign was erected or
created before 1970 and is a sign representative of the Early Motor Era style in
Santa Monica history in that its shape is expressive of movement, which is
characteristic of the era; however
The sign is not visually significant in that the sign does not possess a uniqueness
or charm because it has visually aged, it is not an a classic example of
craftsmanship or style of the period when it was constructed, does not use
materials in an exemplary way and the sign is not architecturally integrated into
the structure. While the shape and the location of the sign may be representative
of the style of the Early Motor era, the typography is more current and is not used
in an exemplary way. The sign is not architecturally integrated into the structure;
The sign is not an inventive representation of the use, name or logo of the
building or business;
The sign is not located on a building or property with buildings that have been
designated as historic landmarks or have been listed in the City’s Historic
Resources Inventory.
00APP013
GREAT CARE MEDICAL GROUP 2221 LINCOLN BLVD.
One freestanding pole sign at the front. (The applicant withdrew appeal of the
two freestanding signs in the parking lot at the meeting).
Findings This 1971 sign is not artistically significant in that although it was
erected or created between 1970 and 1985, the acrylic faced sign at the front
lacks distinguishing features and is not contemporary, it does not use innovative
materials with technical excellence, and does not represent an entity or
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establishment that is an important part of Santa Monica’s history.
00APP015
PRESTIGE CLEANERS 1106 MONTANA AVE.
The freestanding pole sign.
Findings: This 1962 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and the sign
does not represent an entity or establishment that is an important part of Santa
Monica’s history. The sign is a simple acrylic faced cabinet mounted on a pole
with no distinguishing features. In addition, the acrylic face has been replaced
within the last decade and the typography of the sign is not well designed.
00APP016
CARLTON HAIR 1108 MONTANA AVE.
The freestanding pole sign.
Findings: This 1962 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and the sign
does not represent an entity or establishment that is an important part of Santa
Monica’s history. The sign is a simple acrylic faced cabinet mounted on a pole
with no distinguishing features.
00APP016
LOCANDA PORTOFINO RESTAURANT 1110 MONTANA AVE.
The freestanding pole sign.
Findings: This 1962 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and the sign
does not represent an entity or establishment that is an important part of Santa
Monica’s history. While the cabinet shape is slightly more interesting than the
two adjacent cabinet signs for Prestige Cleaners and Carlton Hair, it is also an
acrylic faced cabinet mounted on a pole with no distinguishing features.
00APP018
LINCOLN PIPE AND
PLUMBING SUPPLIES 2919 LINCOLN BLVD.
The freestanding pole sign.
Findings: This 1960 sign is historically significant in that it was created before
1970, and it represents an entity or establishment that is an important part of
Santa Monica’s history in that it is a 52 year old family-run business, however,
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The sign is not visually significant in that the sign does not possess a uniqueness
or charm because it has visually aged, it is not an a classic example of
craftsmanship or style of the period when it was constructed and does not use
materials in an exemplary way. The sign is a rectangular cabinet sign with a
secondary “arrow” cabinet indicating parking. The acrylic face of the sign
contains no distinguishing features and the typography is not well crafted and the
sign is not architecturally integrated into the structure;
The sign is not an inventive representation of the use, name or logo of the
building or business. The location of “Lincoln Pipe” within a pipe does not visually
read well in the typography of the sign.
The sign is not located on a building or property with buildings that have been
designated as historic landmarks or have been listed in the City’s Historic
Resources Inventory.
00APP022
LE MANS BODY AND PAINT 2107 LINCOLN BLVD.
Two freestanding signs.
Findings: These signs are not artistically significant in that although they were
erected between 1970 and 1985 (1972 and 1975 per the appellant), their acrylic
faced designs lacks distinguishing features, are not a contemporary design, do
not use innovative materials with technical excellence, and do not represent an
entity or establishment that is an important part of Santa Monica’s history.
00APP023
COCK'N BULL 2947 LINCOLN BLVD.
The roof sign and the freestanding pole and support.
Findings: No verification of the date these signs were erected or constructed is
available. However, per the appellant, the roof sign was erected or constructed
30-40 years ago. The roof sign is not historically significant in that although it
was erected or constructed before 1970, it is not representative of a significant
sign-making technique or style of a historic era in Santa Monica’s history and
does not represent an entity or establishment that is an important part of Santa
Monica’s history.
The freestanding pole sign (structure) was also erected or constructed 30-40
years ago. The freestanding pole sign is not historically significant in that
although it was erected or constructed before 1970, it is not representative of a
significant sign-making technique or style of a historic era in Santa Monica’s
history and does not represent an entity or establishment that is an important part
of Santa Monica’s history.
In addition, neither sign is particularly well crafted or distinguished.
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00APP028
BOB’S MARKET 1650 OCEAN PARK BLVD.
The projecting “market” sign.
Findings: This 1962 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. The sign is a simple cabinet with no distinguishing features.
00APP029
CARLSONS 1342 05 ST.
The projection roof sign that reads "Carlsons". At the meeting, the appellant
withdrew appeal of the freestanding sign located in the parking lot. (The wall-
mounted sign with script lettering is conforming).
Findings: The 1965 projecting roof sign is historically significant in that it was
erected or created before 1970 and is representative of the Post-War era in
Santa Monica’s history; however:
The sign is not visually significant in that the sign does not possess a uniqueness
or charm because it has visually aged, it is not an a classic example of
craftsmanship or style of the period when it was constructed and does not use
materials in an exemplary way. Tthe cabinet elements do not have any
distinguishing features. The placement of the two cabinet elements is awkward
and the “ball element” at the top of the sign, a distinguishing feature of this type
of sign, is missing. The sign does not have the simplicity and clarity of design
representative of the Post-War era. Finally, the sign is not architecturally
integrated into the structure;
The sign is not an inventive representation of the use, name or logo of the
building or business;
The sign is not located on a building or property with buildings that have been
designated as historic landmarks or have been listed in the City’s Historic
Resources Inventory.
00APP032
SNYDER-DIAMOND 1399 OLYMPIC BLVD.
The free-standing pole sign
Findings: This 1970 sign is not artistically significant in that although it was
erected between 1970 and 1985, it is not of contemporary design, does not use
innovative materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history. The sign is a
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simple pole mounted cabinet with an acrylic face that has no distinguishing
features.
00APP033
MARTY’S LIQUOR 1736 OCEAN PARK BLVD.
The projecting roof sign.
Findings: This 1968 sign, refaced in 1984, is not historically significant in that
although it was erected or created before 1970, it is not representative of a
significant sign-making technique or style of a historic era in Santa Monica’s
history and the sign does not represent an entity or establishment that is an
important part of Santa Monica’s history. The simple acrylic faced cabinet is
poorly constructed and has no distinguishing features. In addition, the typography
is not particularly well crafted.
00APP038
R”N”R 2819 PICO BLVD.
The projecting roof sign consisting of three parts.
Findings: This 1950 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. The three unrelated cabinets appear to have been fabricated at different
times and overall, the sign is visually cluttered with too much information.
00APP039
SEA SHORE MOTEL 2637 MAIN ST.
Two freestanding pole signs.
Findings: These 1966 signs are not historically significant in that although they
were erected or created before 1970, they are not representative of a significant
sign-making technique or style of a historic era in Santa Monica’s history and do
not represent an entity or establishment that is an important part of Santa
Monica’s history. The signs are simple pole–mounted cabinets with acrylic faces
that have no distinguishing features. The typography is not typical of the era
when these signs were constructed.
00APP040
INSTA-TUNE 2307 LINCOLN BLVD.
The freestanding sign.
Findings: This 1975 sign is not artistically significant in that although it was
erected between 1972 and 1975 per the applicant, its acrylic faced “T” design
lacks distinguishing features, it is not a contemporary design, it does not use
innovative materials with technical excellence, and does not represent an entity
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or establishment that is an important part of Santa Monica’s history. The sign is
widely used throughout the country and is not specifically representative of an
era in Santa Monica’s history.
00APP041
ED’S AIRPORT SERVICE 3127 OCEAN PARK BLVD.
The Cadillac located on the roof.
Findings: No verification of the date this sign was erected or constructed was
available. The City’s 1983 photographic sign survey shows the building without
the Cadillac on the roof. If the sign for this Cadillac repair business was added
prior to the 1985 Sign Code, the first finding would have to be made that this sign
is artistically significant. This sign is not artistically significant in that although it
may have been erected or created between 1970 and 1985, the sign is not of
contemporary design, does not use innovative materials with technical
excellence and does not represent an entity or establishment that is an important
part of Santa Monica’s history.
00APP042
SANTA MONICA LOCK & SAFE CO. 2208 PICO BLVD.
The projecting sign.
Findings: This 1961 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. Although located on a bright, primary color acrylic face, the typography is
not simple and bold as characteristic of Post War signage, but instead the
typography is incompatible due to the three competing type sizes and
consequently is less readable. The three unrelated cabinets may have been
fabricated at different times.
00APP043
MARQUIS WEST RESTAURANT 3110 SANTA MONICA BLVD.
The roof sign.
Findings: This 1968 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. This sign is a simple cabinet sign with an acrylic face that has no
distinguishing features and has competing cabinets that may have been added at
different times. Its placement on the building is awkward and not integrated with
the architecture as is typical of Post War era signs.
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00APP044
METROPOLITAN CLEANERS 2003 LINCOLN BLVD.
The freestanding sign.
Findings: This 1966 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. Although the top two cabinets may be of the era, the addition of the
changeable message board cabinet is inconsistent with the sign techniques of
that era.
00APP045
HOTEL CALIFORNIA 1670 OCEAN AVE.
The freestanding sign.
(Ocean Avenue Properties)
Findings: This 1966 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. Only the pole structure dates to 1966 and the pole is not the character-
defining feature of the sign. The sign face has been modified within the last
several years.
00APP046
URSULA’S COSTUMES 2516 WILSHIRE BLVD.
The roof sign.
Findings: This 1967 sign is historically significant in that it was erected or
created before 1970 and is representative of the Post-War era in Santa Monica’s
history; however,
The sign is not visually significant in that the sign does not possess a uniqueness
or charm because it has visually aged; is no longer is a classic example of
craftsmanship or style of the period when it was constructed; and the sign is not
architecturally integrated into the structure. The sign is visually cluttered with too
much information and the typography is not well crafted;
The sign is not an inventive representation of the use, name or logo of the
building or business in that the sign form has no connection to the use, name or
logo of Ursula’s Costumes since the sign is a representation of a gas light or
lighting feature and the use is a costume shop. The appellant’s represented that
gas lights or lighting features used in children’s stories are related to a costume
shop. However, this connection is not clear to the general public from the sign;
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The sign is not located on a building or property with buildings that have been
designated as historic landmarks or have been listed in the City’s Historic
Resources Inventory.
00APP048
GOLDEN WEST MEATS 2012 LINCOLN BLVD.
The freestanding pole sign.
Findings: This 1976 sign is not artistically significant in that although it was
erected between 1970 and 1985, it is not of contemporary design, does not use
innovative materials with technical excellence and does not represent an entity or
establishment that is an important part of Santa Monica’s history. This pole
mounted simple cabinet sign has no distinguishing features.
00APP050
BAY CITIES APPLIANCES 1302 SANTA MONICA BLVD.
The projecting roof sign and the freestanding “customer parking” sign.
Findings: These 1966 signs are not historically significant in that although they
were erected or created before 1970, they are not representative of a significant
sign-making technique or style of a historic era in Santa Monica’s history and do
not represent an entity or establishment that is an important part of Santa
Monica’s history in that only the pole structure seems to date to 1966 and the
pole is not the character-defining feature of the sign. The flat acrylic sign face
has been modified within recent years and has no distinguishing features.
00APP051
ARCO 1819 CLOVERFIELD BLVD.
Two freestanding pole signs with projecting signs.
Findings: These 1969 signs are not historically significant in that although they
were erected or constructed before 1970, they are not representative of a
significant sign-making technique or style of a historic era in Santa Monica’s
history and do not represent an entity or establishment that is an important part
of Santa Monica’s history. These large freestanding acrylic faced pole signs and
the associated projecting signs have no distinguishing features. The signs are
widely used throughout the country and are not specifically representative of an
era in Santa Monica’s history.
00APP052
TIP TOP TOW SERVICE 1654 12 ST.
The freestanding sign.
Findings: This 1969 sign is not historically significant in that although it was
erected or constructed before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
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represent an entity or establishment that is an important part of Santa Monica’s
history. The sign does not possess any distinguishing features. The typography
is visually cluttered.
00APP053
JUST TIRES 1610 WILSHIRE BLVD.
The freestanding pole sign.
Findings: This 1973 sign is not is not artistically significant in that although it was
erected or created between 1970 and 1985, it is not of contemporary design,
does not use innovative materials with technical excellence and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. This large freestanding pole sign has a simple cabinet with an acrylic
face and no distinguishing features. The sign is widely used throughout the
country and is not specifically representative of an era in Santa Monica’s history.
00APP054
GILBERTS EL INDIO 2526 PICO BLVD
The projecting sign at the front. (At the meeting, the appellant withdrew appeal
of the freestanding sign in the parking lot.)
Findings: This 1969 projecting sign at the front is not historically significant in
that although it was erected or constructed before 1970, it is not representative of
a significant sign-making technique or style of a historic era in Santa Monica’s
history and does not represent an entity or establishment that is an important part
of Santa Monica’s history. The sign is not exemplary in its styling or use of
materials. The front sign has competing and unrelated cabinets and is poorly
mounted off of the pole.
00APP056
THE GALLEY 2442 MAIN ST.
Two projecting cabinet signs. (The “Galley” ribbon sign is a conforming wall
sign).
Findings: The two 1965 projecting signs are not historically significant in that
although they were erected or constructed before 1970, they are not
representative of a significant sign-making technique or style of an era in Santa
Monica’s history in that they are simple acrylic faced cabinets with no
distinguishing features.
00APP057
GOODYEAR TIRE RUBBER CO. 1200 WILSHIRE BLVD.
The freestanding sign.
Findings: This 1970 sign is not artistically significant in that although it was
erected or created between 1970 and 1985, it is not of contemporary design,
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does not use innovative materials with technical excellence and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. This large freestanding sign has a simple acrylic-faced cabinet with no
distinguishing features. The sign is widely used throughout the country and is
not specifically representative of an era in Santa Monica’s history.
00APP059
14 BELOW 1348 14 ST.
Two projecting roof signs; however at the meeting, the appellant withdrew one of
the roof signs and clarified that only the roof sign above the awning (blue x-
shaped) was being appealed).
Findings: The sign is not historically significant in that although it may have been
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. Although the sign is an unusually shaped sign, it has a painted face that
is not well fabricated.
00APP060
BILL’S LIQUOR STORE 2202 WILSHIRE BLVD.
The projecting sign.
Findings: This 1966 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. The sign is an acrylic faced cabinet in a “T” shape with no distinguishing
features.
00APP061
DANNY’S WATCH AND JEWELRY 1005 WILSHIRE BLVD.
The projecting sign comprised of one large cabinet and two connecting smaller
cabinets.
Findings: This 1962 sign is not historically significant in that although it was
erected or created before 1970, it is not representative of a significant sign-
making technique or style of a historic era in Santa Monica’s history and does not
represent an entity or establishment that is an important part of Santa Monica’s
history. The sign is composed of three cabinets, of which two are acrylic faced
cabinets, with no distinguishing features.
00APP062
CITY HALL 1685 MAIN ST
The upper level sign on the south elevation. (The upper level sign denoting “City
Hall” above the entry was approved.)
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Findings: This 1960 sign is historically significant in that it was erected or
created before 1970 and is not representative of the style of the Early Motor Era
in Santa Monica’s history since it was not a feature original to the building at the
time of construction and its placement is not an integral part of the design of the
building.
00APP064
HORNBURG JAGUAR 1601 WILSHIRE BLVD.
The freestanding roof sign.
Findings: The 1962 sign is historically significant in that it was erected or created
before 1970 and is representative of the Post-War era in Santa Monica’s history
in that its readability and large sign and typography size compared to the building
typifies signs of the Post War era; however,
The sign is not visually significant in that the sign does not possess a uniqueness
or charm because it has visually aged, and due to its severe disrepair and poor
construction, it is not a classic example of craftsmanship in that the materials and
the fabrication are not used in an exemplary way and the sign is not
architecturally integrated into the structure;
The sign is not an inventive representation of the use, name or logo of the
building or business;
The sign is not located on a building or property with buildings that have been
designated as historic landmarks or have been listed in the City’s Historic
Resources Inventory.
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