SR-305-003-01 (8)
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November 12, 1985
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Council Meeting: 11/12/85
Santa Monica, California
TO: Mayor and city Council
FROM: City staff
SUBJECT: Recommendation to Approve the 1985-86 Art Plan for the
Percent for Art Program
Introduction
This report recommends that council approve the 1985-86 Art Plan
for the Percent for Art Program and expenditures totalling
$107,450 ($63,400 from FY 1984-85 and $44,050 from FY 1985-86) to
implement it, as proposed by the Arts Commission.
Background
At its meeting on April 24, 1984, Council adopted Resolution Num-
ber 6854, which established a Percent for Art Program. Subse-
quently on May 22, 1984, the same resolution was adopted by the
Redevelopment Agency and the Parking Authority.
In general, this resolution mandated the Arts commission to coor-
dinate the preparation of an Annual Art Plan for submission to
Council. This Art Plan is to include the process by which Selec-
tion Committees will determine the nature and location of artwork
and a budget for the Percent for Art Program.
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November 12, 1985
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Also, the Art Plan is to indicate the two categories into which
Percent for Art projects have been placed. First Tier projects
are capital projects of more than $100,000 suitable for on-site
art. Second Tier projects are capital projects of less than
$100,000 or capital projects of more than $100,000 for which on-
site art is unsuitable. Uses for Second Tier funds include in-
creased allocations for First Tier projects, on-site art proj-
ects, and/or purchases of art for public display.
In accordance with these guidelines, the Arts Commission has ex-
amined the FY 1984-85 and FY 1985-86 elP Budgets for their ap-
plication to the 1985-86 Percent for Art Program. At its meeting
on October 21, 1985, the Arts Commission voted to recommend that
the following Art Plan for the 1985-86 Percent for Art Program be
adopted by Council:
1. parking Structure project
Selection Committee
The Selection Committee for this project consists of Glenna
Boltuch, Arts Commissioner; Stan Scholl, Director of General
Services; and Margaret Bach, member of the Board of Directors
of the Third street Development Corporation.
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Type of Artwork
The Selection Committee recommends that a mural be installed
on the interior entrance wall of Parking Structure #1, which
is located on Fourth Street. The installation of a mural in
this parking structure will complement the mural that was
installed last year in Parking structure #2, which is located
on Second street.
Fundinq
Funding for this project is $10,460, which includes $6,300
that was rolled-over from FY 1984-85 and $4,160 from FY 1985-
86 (Tier I) .
Selection Process
As specified in the Percent for Art Resolution, the City's
"Standards and Procedures for PUblic Murals" must be used for
this project. An open competition for mural proposals will
be held. Also, the existing Arts commission Mural Jury will
be used in this selection process. This Jury consists of Noa
Bornstein, artist~ Faith Flam, art historian~ and John Given,
urban planner.
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Co~~unity Involvement
In addition to the public announcement of the open competi-
tion, there will be opportunities for public review and com-
ment on the project as it is reviewed by the Third Street
Development Corporation and the Arts Commission.
2. Ocean Park Beach project
Selection Committee
The Selection committee for this project includes Browne
Goodwin, Arts Commissioner; Peggy Curran, Director of Com-
munity and Economic Development; Jil Abramsky, Recreation and
Parks Commissioner: and Ruth weisberg, artist.
Type of Artwork
The Selection Committee recommends that several outdoor
sculptures be installed as part of the Ocean Park Beach Im-
provement Plan. The locations for these sculptures would be
proposed by artists for the open areas within the south Park,
Linear Park, Central Park, and Crescent Bay Park. All sculp-
tures would be required to be designed to be consistent with
the design of these park areas, extremely durable and safe,
and have law maintenance requirements. As the sculptures
would be installed within the site af the Ocean Park Beach
Improvement Plan, they would be subject to all the Standard
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Conditions and special Conditions as established by the Cal-
ifornia Coastal Commission permit. However, as the sculp-
tures are not part of the existing approved plan, they must
be submitted to the California Coastal commission for review
and final approval.
Fundinq
Funding for this project is $52,600 which was rolled-over
from FY 1984-85. A plan for expenditure of these funds was
not proposed last year pending Coastal Commission approval of
the Ocean Park Beach Redevelopment Plan. Now that such ap-
proval has been secured, a Percent for Art project may
proceed.
selection Process
An open competition for proposals from artists will be held
for all sculptures for this project. Once these proposals
are received, the Selection Committee will eliminate from
further competition those that do not meet the established
criteria and are conspicuously inappropriate for the project.
(If a large number of proposals are received, the Selection
Committee may appoint a Jury to assist it in this process.)
Then, a public exhibition of the remaining proposals will be
held. At this exhibition, the general public will have the
opportunity to view the proposals and make comments on them
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to the Selection Committee. Those proposals which remain
under consideration by the Selection Committee will be re-
viewed by appropriate city staff for maintenance, safety, and
durability considerations. The Selection Committee will then
make its decision. Once the City review and selection pro-
cess are complete and sculptures have been chosen, they will
be submitted to the Coastal Commission for review and final
approval.
Community Involvement
In addition to the public announcement of the open competi-
tion, there will be opportunities for public review and com-
ment at the public exhibition of proposals and as the project
is reviewed by the Architectural Review Board, the Recreation
and Parks Commission, the Arts Commission, and the California
Coastal Commission.
3. Art Bank
Selection Committee
The existing Art Bank Jury will function as the Selection
Committee for this project. The Jury for 1985-86 is composed
of Hal Glicksman, curator and a founding board member of the
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Santa Monica Museum of Art; Gilah Hirsch, artist (whose art-
work was among that purchased for the 1984-85 Art Bank pro-
gram); and Noel Rorten, Director of the USC Atelier Gallery
in Santa Monica Place.
Type of ArblOrk
The purpose of the Art Bank is to acquire artworks and to
exhibit them in the interiors and grounds of pUblic spaces
such as City Hall, libraries, and parks. Because of the wide
variety of exhibition locations, artwork appropriate for a
wide variety of settings would be considered for purchase.
pieces of sculpture and crafts, as well as two-dimensional
works, would be eligible for the Art Bank collection. One of
these locations is Hotchkiss Park, for which $1,500 of Art
Bank funds were rolled-over from FY 1984-85.
Funding
Funding for the Art Bank is $12,190 from FY 1985-86 (Tier
II) .
Selection Process
In order to be familiar with artwork as it is created, the
Art Bank Jury will go out into the community and into greater
Los Angeles several times during 1985-86 to look at and se-
lect artworks for purchase. During these times, the Jury
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will see artworks listed in the Santa Monica Bay Art Registry
(maintained at the Santa Monica Public Library): visit art-
ist's studios and art galleries: and meet with artists,
critics, collectors, and dealers. The Art Bank Jury may con-
sider artwork of any media for purchase. The artworks recom-
mended for purchase will then be presented to the Arts Com-
mission for final approval.
Community Involvement
The Arts commission will announce to the community that pur-
chases of artwork for the Art Bank are to be made. Artists
interested in being considered for the program will be en-
couraged to submit slides of their work for inclusion in the
Santa Monica Bay Art Registry. Women and minorities will be
especially encouraged to register their work. The public
will have the opportunity to review and make comments on art-
work selected for the Art Bank at meetings of the Arts
Commission.
4. Third street Mall project
Selection Committee
The Selection Committee for this project consists of Jane
Ullman, Arts Commissioner: Peggy Curran, Director of communi-
ty and Economic Development: and Margaret Bach, member of the
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Board of Directors of the Third street Development
Corporation.
Type of Art\vork
During 1984-85, the Arts Commission began working to insure
that the arts: design, visual, and performing; would be in-
cluded in the scope of the planning process and, hopefully,
in the final specific plan for the redevelopment of the Third
street Mall. In order to accomplish this, the Arts Commis-
sion, in cooperation with the Department of Community and
Economic Development and the Third street Development Cor-
poration, contracted with three artists: designer Suzanne
Dvells, sculptor Mark Lere, and musician Larry Stein; to pro-
vide consulting services to the planning process. The Arts
Commission is pleased to note that some of their observations
and recommendations have been included in the Third Street
Mall Preliminary Plan.
One important component of the preliminary plan is the cre-
ation of a central plaza in the 1300 block of the Mall. This
plaza, which would be located adjacent to the criterion The-
atre, would also be the proposed focus of visual and perform-
ing arts activities on the Mall. One very important feature
in providing this focus to the plaza area is the proposed
"sculpture landmark."
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The Selection Committee recommends that a major piece of
sculpture be commissioned for this plaza. As the annual com-
bined Percent for Art allocations to date total only $8,000,
the Selection Committee further recommends that these funds,
along with those that would be allocated in future years, be
accumulated toward the commissioning of such a major sculp-
ture. In addition to City funding for such a project, addi-
tional matching funds could be requested from the Art in
Public Places Program of the National Endowment for the Arts.
Until such time as this "sculpture landmark" could be commis-
sioned for the central plaza, the Selection Committee recom-
mends the adoption of an additional visual arts proposal, as
recommended in both the artists' report and the preliminary
plan. This plan delineates several locations along the mall,
particularly at the exist~ng street and proposed parking
structure entries to the Mall, where sculptural pieces would
be desirable. These artworks need not be permanent installa-
tions, as pointed out in the artists' report. Therefore, the
Selection Committee recommends that it begin to solicit do-
nated artworks for temporary installation on the Mall. Such
installations would be for one or two years in length and all
associated costs would be the responsibility of the donor.
The locations and schedules for such installations would be
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arranged so as not to interfere with construction plans for
the Mall.
In addition to these visual arts programs, the Selection Com-
mittee recommends that the Arts Commission and the Third
street Development Corporation continue to work together to
produce performing arts events. One such project that is
currently being planned for next Spring is a street Artists
Festival. The Selection Committee believes_that such proj-
ects will fulfill the artists' report mandate, .. the Third
street Mall must be an activity Center for the City; a place
filled with vitality and life," and will implement the pre-
liminary plan's first objective, "Improve the physical
character and image of the Third street Mall to attract in-
creased pedestrian use and community activity."
Funding
Funding for this project (sculpture landmark only) is $8,000,
including $3,000 that was rolled-over from FY 1984-85 and
$5,000 from FY 1985-86 (Tier I).
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Selection Process and Community Involvement
As the major piece of sculpture would not be installed for
several years, the Selection Committee is making no recommen-
dations regarding a selection process or community involve-
ment at this time. As the necessary funding for this project
becomes available, the Selection Committee will make recom-
mendations in these areas.
5. Ocean Park Library Project
Selection Committee
The Selection Committee for this project consists of Judy
Neveau, Arts Commissioner: Carol Aronoff, city Librariani and
Alice Aspen March, artist.
Type of Artwork
The Selection Committee recommends that a work of fiber art
be commissioned for installation on the elevator shaft wall
which faces the new main entrance of the Ocean Park Library.
The absorptive quality of the fabric would soften the hard
surfaces in this area of the library. The artwork would have
low maintenance (cleaning) and fade-proof requirements, and
would be installed high enough so that it would be out of the
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reach of children and potential vandals. The Selection Com-
mittee believes that the 90 degree angle of the wall will
pose an interesting design challenge for artists.
Funding
Funding for this project is $5,000, although it is not funded
from the Percent for Art Program. Council approved an addi-
tional appropriation for this project as part of the FY 1985-
86 budget. However for the purposes of selection process and
community involvement, the project is being administered as
though it were funded through the Percent for Art Program.
Selection Process
The Selection committee recommends that an open competition
be held among artists for this project.
Community Involvement
In addition to the public announcement of the open competi-
tion, there will be opportunities for public review and com-
ment on the project as it is reviewed by the Library Board
and the Arts Commission.
6. Main Library Project
Although funding in the amount of $13,000 (Tier Il has been
allocated for this project, the overall plans concerning the
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future of the Main Library are uncertain at this time.
Therefore, this project is temporarily suspended until such
time as Council decides on the future of the Main Library.
7. Clover Park Project
Although $2,000 (Tier I) has been allocated for this project,
the Arts co~~ission and the Director of Recreation and Parks
recommend that these funds be rolled-over to 1986-87. At
that time, the full costs for the expansion of Clover Park
will be known. As an additional Percent for Art allocation
may be made at that time, the relatively low amount of 1985-
86 funds could be used to augment 1986-87 funds. In this
way, more significant artwork(s) could be acquired for the
project.
8. Pier Project
Although $2,700 (Tier I) has been allocated for this project,
the Arts Commission, the Director of General Services, and
the Executive Director of the pier Restoration corporation
recommend that these funds be rolled-over to 1986-87. As an
additional Percent for Art allocation will most likely be
made at that time, the relatively low amount of 1985-86 funds
could be used to augment 1986-87 funds. In this waYr more
significant artwork(s) could be acquired for this project.
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BUdget/Financial Impact
The following tables indicate the expenditures that would be
necessary to fund the 1985-86 Percent for Art program, as pro-
posed. All these amounts have already been set-aside for Percent
for Art projects (and the Ocean Park Library Project) in the FY
1984-85 and FY 1985-86 adopted budgets.
1984-85 Percent for Art Budget summary
(Projects Rolled-Over to 1985-86)
Expenditures:
(by project)
l. Ocean Park Beach Project (Tier I)
2. Art Bank - Hotchkiss Park (Tier II)
3. Third street Mall Project (Tier I)
4. parking Structure Project (Tier I
TOTAL
$52,600
1,500
3,000
6,300
$63,400
Sources: (by fund)
1. General (01-740-560-000-902)
2. Redevelopment - Ocean Park (18-740-560-000-902)
3. Redevelopment - Downtown (16-740-560-000-902)
4. Parking (77-740-560-000-902)
TOTAL (as above)
$11,500
42,600
3,000
6,300
$63,400
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1985-86 Percent for Art Budget Summary
Expenditures:
(by proj ect)
1- Parking structure Project (Tier I)
2. Third street Mall Project (Tier I)
3. Art Bank (Tier II)
4. Ocean Park Library Project (not in elP Budget)
5. Main Library Project (Tier I)
6. Clover Park Project (Tier I)
7. Pier project (Tier I)
TOTAL
Sources: (by fund)
1. General (01-740-560-000-903)
2. Pier (30-740-560-000-903)
3. Parking (77-740-560-000-903)
4. General (01-430-560-000-850)
TOTAL
$ 4,160
5,000
12,190
5,000
13,000
2,000
2,700
$44,050
32,190
2,700
4,160
5,000
$44,050
Not all funds that have been set-aside, however, are being recom-
mended for programmatic use in the Percent for Art program. This
is due to the fact that two ClP projects were determined to be
inappropriate for application to any of the proposed Percent for
Art projects. All elP funds not used for Percent for Art proj-
ects will be returned to their original elP project accounts.
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The following two transfers between ClP program categories are
needed:
1. Wastewater Fund - $500
From: 31-740-560-000-903 (Percent for Art)
To: 31-770-661-000-922 (street Repair)
2. Water Fund - $1,000
From: 25-740-560-000-903 (Percent for Art)
To: 25-770-671-000-930 (street Repair)
Recommendation
The Arts commission respectfully recommends that council:
1. Approve expenditures totalling $107,450 for implementation of
the 1985-86 Art Plan for the Percent for Art Program as pro-
posed, and
2. Authorize the transfer of funds between capital budget pro-
gram categories as detailed above to return funds not appro-
priate for the proposed Percent for Art projects to the
specific capital projects originally budgeted.
Prepared by: David Lutz, Cultural Arts Administrator
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