Loading...
SR-304-003-04 .. . ~-l< -' 349t/- 003-0'/ MAY 2 2 1990 Santa Monica, California CARS:DM:dodie008 City council Meeting: May 22, 1990 STAFF REPORT TO: Mayor and City council SUBJECT: City staff RECOMMENDATION TO APPROVE ALTERNATE PARADE ROUTE AND FIREWORKS FOR KID'S DAY FESTIVITIES FROM: INTRODUCTION This report recommends that the city Council approve requests for fireworks and a parade on a route other than the city's authorized parade route (SMMC Section 4241) for Kid's Day on June 2, 1990. BACKGROUND In 1985, City Council suggested that Santa Monica organize a Kid's Day program modeled after an effort initiated by the City of Seattle. Traditionally held in Spring, Kid's Day has been sponsored by a number of other cities across the nation and is usually composed of activities designed to make children feel special, welcomed and valued by the community A Santa Monica Kid's Day was initiated in 1987 and has become an annual event. As a result of the 1989-90 budget review process, city Council expressed an interest in expanding the Santa Monica Kid's Day program. In cooperation with the Community and Economic Developement Department Kid's City Project, Kid's Day has been expanded to a "Kid's Weekend". - 1 - ~-k HAY 4 2 1990 . . Santa Monica Police Department will provide all necessary traffic control. BUDGET/FINANCIAL IMPACT Kid's Day Activities will be financed from funds available in Account #01-400-539-75003-6626-00000. RECOMMENDATION staff recommends that the City Council approve the following special activities for Kid's Day on June 2, 1990: 1. Alternate Parade Route; and 2. Fireworks Salute at the Santa Monica pier Prepared by: Barbara Franklin-Moran Director, Cultural and Recreation Services Anita Ybarra, Recreation Supervisor Teri Akloff, Recreation Program Coordinator Patty Loggins, Recreation Program Coordinator - 3 - VOTE: Afflrmatlve: Negatlve: Abstaln: Absent: PROOF VOTES WITH ANOTHER PERSON BEFORE ANYTHING DISTRIBUTION: ORIGINAL to he s~gned, sealed and filed in Vault. . "- BEFORE DISTRIBUTION CHECK CONTENT OF ALL DISTRIBUTION OF RESOLUTION #,)e..;( ~~ Counell Meeting Date .s-- 4-1:/.9 c Agenda Item # (6 - C Was it amended? ;V e, 7 ~ c= . FOR CITY CLERK'S ACTION ORDINANCE # Introduced: Adopted: ALWAYS PUBLISH ADOPTED ORDINANCES Cross out Attorney's approval NEWSPAPER PUBLICATION (Date: ) Department orig1.natlng staff report( Laurie Lleberman) Ordlnances only for Attorney { Claudia Thompson) 2 Management Serv1.ces Lynne Barrette ORDINANCES ONLY 1 Agency mentioned In document or staff report (cert1.fied?) SubJect f1.le (agenda packet) 1 Counter f1.1e 1 Others: (Rev1.ew A1.rport Audltorlum for departments who need to know). Parklng Auth. Personnel Building Dept. Planning C/ED Police F1.nance Purchas1.ng General Servo Recr/Parks ( Llbrary Transportatl.on Manager Treasurer F~re SEND FOUR COPIES OF ALL ORDINANCES TO: CODED SYSTEMS 120 Main Street Avon, New Jersey 07717 SEND FOUR COPIES OF ALL ORDINANCES TO: Rebecca Garrido Santa Monlca Municipal Court 1725 Main Street, Room 118 Santa Monl.ca, CA 90401 4 4 3 Total Copies . . " CARS: BFM: EA city Council Meeting: May 22, 1990 RESOLUTION NO. B024(CCS) Santa Monica, California (City Council Series) A RESOLUTION OF THE CIT~ COUNCIL OF THE CITY OF SANTA MONICA AUTHORIZING THE HOLDING OF A PARADE ON JUNE 2, 1990 ON A ROUTE OTHER THAN THE OFFICIAL CITY PARADE ROUTE WHEREAS, pursuant to Section 4241 of the Santa Monica Municipal Code, the City Council may authorize a parade route as set forth herein, NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES RESOLVE AS FOLLOWS: SECTION 1. That on June 2, 1990, between the hours of 10: 00 and 11: 00 a.m. participants in the Kids Day Parade are authorized to conduct a parade along the following route: The parade will start in the santa Monica city Hall parking lot and proceed north on Main street to Colorado Avenue, head west on Colorado, cross Ocean Avenue and proceed on to the pier ramp to the west end of the pier. SECTION 2. Permission to conduct the parade is granted upon the following conditions: a. Parade units will be brought to the staging area, the City Hall parking lot prior to 10:00 a.m. on Saturday, June 2, 1990. b. Provide necessary number of police officers, as recommended by the Santa Monica Police Department for crowd and traffic control along the parade route. - 1 - . . SECTION 3 . The city Clerk shall certify to the adoption of this Resolution, and thenceforth and thereafter the same shall be in full force and effect. APPROVED AS TO FORM: (~~.~ ROBERT M. MYERS City Attorney (council) - 2 - . . "- \ Adopted and approved this 22nd day of May, 1990. .p~ ll~___ Mayo;> I hereby certify that the foregoing Resolution No. B024{CCS) was duly adopted by the City council of the City of Santa Monica at a meeting thereof held on May 22nd, 1990 by the following Council vote: Ayes: Councilmembers: Abdo, Finkel, Genser, Jennings, Katz, Reed, Mayor Zane Noes: Councilmembers: None Abstain: Councilmembers: None Absent: Councilmembers: None ATTEST: // [lI.4J ." / ....1 . A~~- ~... v~ ~ - city CIa. . ' . . 3t7o/- (Jt?3-t'J~ II-A JAW 1 ~ 19B7 JAN 2 0 1987 RP:DTA:VR January 13, 1986 Santa Monica, California FROM: Mayor and city council city staff TO: SUBJECT: Recommendations Related to KidsDay, 1987 INTRODUCTION This report provides Council with information regarding preliminary plans which have been developed by City staff for KidsDay 1987; recommends that Council waive the Carousel fees for children up to age 17 for April 25, 1987 and approve the plans outlined below; and requests that council provide input on specific activities which Councilmembers may wish to see included in KidsDay programming. BACKGROUND In 1985 City Council suggested that Santa Monica organize a KidsDay program modelled after an effort initiated in Seattle three years ago. Traditionally held the fourth Saturday in April of each year, KidsDay has now been picked up by a number of other cities across the nation and is composed of activities designed to make children feel welcomed and valued by the local community. Events generally include free admissions, discounts and promotions aimed at kids up to age 17. In the third year of their program Seattle included a survey of kids on their feelings about City services and sponsored a competition for those who wanted to be mayor for a day. - 1 - /I-A JAN 1 3 1987 JAN 2 0 1987 . . In response to Council interest, the development of plans for a Santa Monica KidsDay, 1987 was subsequently included as a budget objective for the Recreation and Parks Department for 1986-87. PLANNING TO DATE In preparation for KidsDay, two initial planning meetings have been held by City staff. As proposed, the initial plans call for the day's events to be divided into two main parts. The morning's activities will be provided on a decentralized basis, occuring in various sites around the City. Most of the afternoon's events, including a closing ceremony, will take place on the pier where merchants will be offering free rides and reduced prices on amusements and food. To date the following activities are being proposed by City staff: 1. A drawing sponsored by the santa Monica Police Department in which one girl and one boy would be selected to spend the day with Officer Bill, tour the City jail, go out to lunch, and ride in a patrol car. 2. An essay contest related to fire safety for sixth graders only in which the winner gets a ride around the city in a fire truck and has lunch with firefighters in one of the fire houses. 3. A morning library story hour and puppet show in a public place downtown (perhaps Santa Monica Place) which would include issuing of library cards to children on the spot. 4. Tours of the animal shelter and transportation building for kids during the morning hours as well as special recreation - 2 - . . programs offered at City parks 5. Free trolley rides on a route designed for that day which would pick kids up at the two junior high schools and take them to the Pier for afternoon activities and return the~ to the school sites. 6. Afternoon activities on the Pier including free bumper car and carousel rides and reduced prices on refreshments and souvenirs. A live remote broadcast by an area radio station is being explored to provide music for dancing at the end of the pier in the afternoon for older kids, ending at dusk. Other activities at the pier would include a fishing contest sponsored by the Recreation and Parks Department and a display of large City equipment (such as a police patrol car, fire engine, and sanitation truck) in the 1550 beach parking lot which kids could climb aboard under the supervision of a city employee. 8. Westside Special Olympics will be holding competitions at Santa Monica College on KidsDay which will be included in the day's publicity. OUTREACH AND PUBLICITY An initial letter has gone out over the Mayor's signature (see attached) requesting that children-serving businesses and organizations participate in the event. Responses have been received so far from the American Childrens Theater which will be offering children's theater performances; the YWCA which will offer free classes in dance, karate and gymnastics; the Girls Club which will sponsor a special field trip or picnic; the L.A. Childbirth Center: and two local bookstores. The Chamber of - 3 - . . Commerce will be sending out notices to its members encouraging them to participate by offering discounts on merchandise. A separate mailing will go out to the City-supported social service agencies to generate interest in that segment of the community regarding possible KidsDay-re1ated programs. publicity for the day's events will be provided in the March issue of Seascape, in public service announcements, and through fliers distributed in the local schools. The activities of participating businesses and organizations will be included in the event publicity. Future plans include the development of an overall theme for KidsDay in Santa Monica. city staff has met with student representatives from Lincoln and John Adams Junior High Schools to solicit ideas on the theme and to invite a student from each school to participate in the planning committee. BUDGET/FINANCIAL IMPLICATIONS The expenses for organizing KidsDay events will be minimal. Most costs such as Seascape publicity, Police and Fire Department Personnel, and the trolley will be absorbed through existing departmental budgets. No specific funds have been budgeted for the program. The revenue loss the City will incur from providing free Carousel rides for children on the day of the event is estimated to be minimal. Overall financial benefit to the City from KidsDay activities could include increased tourism, an enhanced reputation for the - 4 - . . City as a comfortable place for children, and marketing opportunities for local merchants. If successful, KidsDay could become an annual city sponsored event. RECOMMENDATIONS It is recommended that City Council: 1. Approve the waiving of the Carousel fee for children up to age 17 on April 25, 1987 in observance of KidsDay, Santa Monica 2. Approve the preliminary plans developed by City staff described above 3. Provide input on specific activities which Councilmembers may wish to see included in KidsDay programming. Prepared by: Vivian Rothstein Assistant to the Director Recreation and Parks Don Arnett Director Recreation and Parks - 5 - .-' . . SANTA MONICA December 8, 1986 Dear Business/Community Leader, The City of Santa Monica is initiating planning for a citywide "KidsDay" modelled after a successful program first begun in Seattle, Washington in 1985. Run for the past 2 years, the idea has now spread to several other American cities which organize activities for children on the fourth Saturday of April. The overall message of IKidsDay" is that children and families are appreciated and welcomed by the total community. Activities generally include free or reduced admission to city facilities, recreational programs and promotions organized by private businesses and civic organizations (such as discounts, give-aways, contests, displays and entertainment.) Your organization/business is invited to participate in Santa Monica's first "KidsDay" by offering an activity on that day which you feel is appropriate for your group. All programs will be publicized through the City newspaper (mailed to each of the 47,000 households in Santa Monica) as well as through posters, press releases and public service announcements. KidsDay offers you the opportunity to promote your own organization/business while tying into a citywide event. If you are interested in participating in KidsDay, 1987, which will fall on Saturday, April 25, please fill out and return the enclosed form. This will keep you informed about KidsDay as planning progresses and will assure that your activity is included in KidsDay publicity. The City sees KidsDay as a positive statement to children about the extent to which they are valued as members of the Santa Monica community. We hope you will be creative in helping to make it a success. Please call Vivian Rothstein (458-8311) if you have questions or ideas about this special event. "