SR-304-003-02
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INFORMATION
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TABLE OF lCONTENTS
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INTRODUCTION
BACKGROUND
KEY ISSUES
REVENUE PROJECTIONS
DEPARTMENTAL INFORMATION
CONCLUSION
RECOMMENDATIONS
ADDENDA
Addendum A: Marathons route in Santa Monica
Addendum B: Olympic Transit Service
Addendum C: Cost Summary/Recommended Budget
Modifications
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PD:HB:JFK:tm
INFORMATION
Santa Monica, California
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TO:
FROM:
SUBJECT:
Mayor and City Council
City Staff
1984 Olympic Games
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I.
INTRODUCTION
At the request of the City Council a preliminary report offering
an overview of the concerns and opportunities which the XXIII
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Olympiad might pose for the City of Santa Monica was presented
in September 1983. The purpose of this follow-up report is to
provide a blueprint detailing the programs developed by City
staff to meet those concerns and opportunities. In cooperation
with Department Heads and appropriate City agencies, staff has
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identified major issues and offers its recommendations for
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Council consideration and action.
Staff recommends that Council grant conceptual approval for the
actions and corresponding budget modifications discussed herein.
Expenditures for the current fiscal year will be considered as
part of the 1983-84 midyear review scheduled for the
February 14, 1984 Council meeting. Items needed for the next
fiscal year will be included in the 1984-85 bUdgetary process.
The main body of the report is divided into three categories:
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key issues, departmental information and recommended actions.
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II. BACKGROUND
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Before discussIng the impact of the Olympic Games on
Santa Monica, it is appropriate to present a brief picture of
what effect Olympic related economic and population factors will
have on the greater Los Angeles area. Of the estimated
8 millIon tickets available for the events, approximately
70 percent will be sold to residents of Southern California.
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An additional 200,000 international visitors plus 200,000
domestic visitors from outside the area will be in the
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Los Angeles region during the games. Also in attendance will
be 14,000 athletes and team officials~ 5,000 members of the
Olympic ~familyft and government afficials~ and, 8,000 media
representatives. Olympic villages for the athletes have been
established at OCLA and USC. UCLA, with its close proximity to
Santa Monica, will house approximately 8,000 U.S. and foreIgn
athletes. The Los Angeles Olympic Organizing Committee (LADOC)
has contracted with the Miramar-Sheraton, the Huntley House and
the HOliday Inn Bayview Plaza to provide rooms for visiting
dignitaries and members of the Olympic "family."
Economic Research ASSOclates (ERA), an independent Los Angeles
based research and consulting firm, has conducted a study and
concluded that the Olympic Games will lnject $3.3 billion into
the local economy and provide 68,000 new job opportunitles. The
figure ~ncludes $68 milllon in state and local tax revenue.
LAOOC has made a firm commitment that the games WIll pay for
themselves and there will be no cost to the taxpayers. This
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applies to the State Government, the County and City of
Los Angeles, and those cities, including Santa Monica, where
venues are located. In effect, the LAOOe's policy is to pay for
the assistance they request in terms of equipment and resources
for a specific event.
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Because LAOOC selected Santa Monica College as the venue site
for the start of the Women's and Men's Marathons, a contract
specifying the Committee's financial responsibilities for the
Marathons was required. As of the writing of this report,
contract negotiations between City staff and the Committee are
still underway.
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III. KEY ISSUES
The issues addressed in this section are policy decisions which
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need to be transmitted to Council for approval. They have been
culled by staff f~om individual department ~eports and high-
lighted for Council attention and action. These, and other
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department measures not discussed in this section because they
do not require Council approval, were developed by City staff to
maximize the opportunities offered by the Olympics and to assure
the smooth running of City operations during the Olympic perlod.
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A more detailed account of each issue may be found in the
originating department1s information section.
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Issue A is without costs and requ1res no allocation of funds.
Issues B - F are narrative explanations of measures whose costs
are listed under the Budget Modifications attached as Addendum C.
Because many of the issues cross department and City agency
l1nes, staff has endeavored to integrate these and other pro-
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grams in order to avoid duplication of effort and to achieve the
most efficacious use of resources. Future liaison functlons
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will be performed by the Olympic Coordinator, an eXlsting City
staff member assigned half-time to the task.
A. Increased Municipal Bus Servlce
_ The Bus Lines staff has determined that increased
service on both Big Blue Bus and shuttle routes for
Olympic venue locations will be needed. It has also
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been proposed by the Los Angeles County Transportation
Commission that the Bus Lines operate a park In ride
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shuttle from a Westwood parking lot to UCLA events.
The operations will be self-supporting.
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In addition, transit information for visitors 1S being
readied and will be distributed at appropriate
locations. Bus signs at high volume bus stops are
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already being replaced with map signs of bus line
routes. Although the project 1S unrelated to the
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Olympics, it will contribute to the transit information
needed by travelers.
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B. Create a Visitors Information Exhibit in the City Hall
Lobby
Centrally displayed inside the lobby of City Hall will
be colorful graphics welcomlng visitors, in several
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languages, to the City. In addition, an attractive
compartmentalized rack will house a complete assort-
ment of publications containing traveler informatlon.
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The following material will be included in the rack:
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*"visitors Guide" - details local travel and
Olympic activities.
*Santa Monica Olympic Calendar of Events - City
activities June - August 1984.
*Emergency Services - 9ll~ hosp1tals and clinics~
and temporary shelter and food.
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*Foreign Visitor Information - Foreign embassles
and consulates; passport office; international
and national clubs.
*Foreign Currency Exchange Services.
*Hotel and Motel Guide.
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*Visitors City map - with City demographics.
(The Convention & Visitors Bureau is responsible
for providing the above listings.)
*ftJust in Caseft - a publication of the
Santa Monica Fire Department contains emergency
safety procedures.
*Municipal Bus Lines information - Blue Bus and
other transit schedules and routes.
*Community and Social Service organizations -
includes senior services; accessibility and
transportation for the disabled; agencies
offering emergency food and shelter.
*Western Area Yellow Pages - listings of govern-
ment agencies, local churches and other useful
information.
*Notice of free Santa Monica Police Department
patches and fingerprinting for children of
visitors.
As the purpose of the d~splay is to direct people
to the Visitor Information Center, much of the above
listed literature will be distributed at the Center
and at other appropriate locations, such as libraries,
hotels, motels, merchants and banks.
c.
The Marathons
Preparation for the two Marathons has fallen to three
City departments: Police, Recreation and Parks and
General Services. Recreation and Parks will set up
the course; the Police will staff the course; and
General Services will provlde cleanup. Detailed
plans and expenditures for course set up and policing
are contained within the reports of the two depart-
ments. Marathon costs for Recreation and Parks and
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the Police Department will be reimbursed by LAOOC.
The Committee will not fund cleanup costs for General
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Services, but has offered to provide volunteers to
assist with cleanup chores.
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D. public Safety Measures
public Safety is of primary concern during the
Olympics. Security measures which could reduce
suppressible crime need to be implemented. Because
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the Police Department is the most logical department
to carry out security measures, their request for full
day and nighttime deployment in targeted areas was
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recommended. Officers on foot patrol, bicycles and
3-wheelers will be assigned to the beach, the Pier
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and Palisades Park, the City's most popular tourist
areas. The intent of the highly visible police
presence is not only to provide tourists and resi-
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dents with a perception of safety, but, in fact, to
deter tourist-generated crime.
The Fire Department has developed contingency plans
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for responding to fire and medical emergencies. Stand-
by personnel and equipment will be held 1n readiness
to deliver medical services at the airport and
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throughout the City. All public safety measures have
been requested for a three week period.
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E. Cleanup Program
To assure that the City d1splays itself 1n its most
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unsullied state, existing personnel will be
reallocated and a small number of as-needed personnel
will be hired to clean the beaches, Palisades Park and
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the Pier. There will be increased trash pick up,
restroom cleaning and hand cleaning of beaches and
the Promenade. Personnel reallocation and the hires
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will be for a six week period to allow ample prepara-
tory cleanup time preceding the Games.
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F. Beautification
Display Banners at Major Entryways of the City.
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To welcome travelers to our City and to add to the
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gala spirit created by the Olympics, staff recommends
that banners be displayed at the principal entrances
to the City. The design of the banners will be con-
sistent with that of the Olympic design motif and will
incorporate its vibrant and unique color scheme. The
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responsibility for the design, execution and install-
ation of the banners will be shared by the Convention
and Visitors Bureau and assigned City staff members.
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Banners along the Marathon Route
To add a festive air to the Marathon route, banners
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designed by students of the Santa Monica-Malibu
Unified School District will be hung along Ocean
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Avenue. The project, funded by the Santa Monica Arts
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Foundation, is under the auspices of the Arts Com-
mission.
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Several beautification projects for Palisades Park
have been submitted as Capital Items unrelated to
Olympic expenditures. The projects will be recom-
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mended as part of the $1,000,000 capital reserve bud-
get to be presented to Council on February 28, 1984.
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Among the items are: a new Visitors Information
Center~ painting of the pergola~ repair of the
Palisades fence; and 75 attractive concrete trash
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containers. If approved and completed by the time of
the Olympics, the projects will certainly enhance the
City's image.
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IV. REVENUE PROJECTIONS
Of the $3.3 billion economic impact expected from the
Olympic Games, about $179.1 million represents total pro-
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jected revenues to state and local governmentw
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$12.3 million of the $179.1 million represents revenues
expected to benefit local municipalities. The $12.3
million includes income from such revenue sources as:
sales taxes, transient occupancy taxes and business
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license fees which, in turn, are reflective of the total
expected primary and multiplier economic impacts.
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The City of Santa Monica can be expected to realize a
portion of this $12.3 million primarily in occupancy
taxes. Any business license fees will most likely be
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realized from Olympic related new businesses which will
locate in or near downtown Los Angeles or other larger
concentrations of Olympic visitors.
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Based on the historical relationship between taxable sales
occurring in the State of California, the City of
Los Angeles, the County of Los Angeles and the City of
Santa Monica, and recognizing that we will be competing
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region-wide for Olympic-related shopping, the City of
Santa Monica should expect between $100,000 and $200,000
from the net additional regional shopping resulting from
the Olympics.
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In the area of transient occupancy tax, expected addi-
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tional revenue will not be as great. This is because
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about 90 - 95 percent of all Santa Monica based hotel
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rooms are normally utilized during the comparable Olympic
period. Therefore, assuming hotel room rates will not be
significantly increased and that only about 75 normally
vacant rooms would be available, additional transient
occupancy tax revenue should be only about $20,000.
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Therefore, exclusive of any revenues derived by the City's
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enterprise funds (e.g., transportation, water, etc.) from
cost offsetting fees, and exclusive of any payments by the
LAOOC to the City, additional economic activity related
revenues are expected to range from $120,000 to $220,000.
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It should be noted that there is no causal link between
City expenditures and projected revenues. Revenues cannot
be considered directly offsetting when the income will be
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received regardless of the services performed.
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v. DEPARTMENTAL INFORMATION
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POLICE DEPARTMENT
I. ISSUE: THE MARATHONS
A.
~iscussion
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Santa Monica College is the venue site for the Men's
and Women's Olympic Marathons. The Women's Marathon,
a first time Olympic event, will begin at 8 a.m. on
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Sunday, August 5, 1984, with approximately 60
entrants. The Men's Marathon is scheduled for
August 12 at 5:15 p.m., with approximately 150
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entrants. The late afternoon starting time for the
Men's Marathon was decided upon so that the con-
clusion of the event coincides with the closing
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Olympic ceremony at the Los Angeles Coliseum. Both
races will proceed along a circuitous route, 8.3
miles of which is in Santa Monica. The Santa Monica
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portion of the route is drawn on the City map
attached as Addendum A.
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Such an event in which several City departments and
numerous outside organizations and agencies are
involved requires a massive coordination effort. By
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the time the Olympics begin, the department will have
participated in a 2-1/2 year planning undertaking with
the Los Angeles Olympic Organizing Committee (LAOOC)
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and its security and venue site sub-committees.
Intra-city planning for the whole of the Olympics
dates back to mid-1982 when the Olympics Committee,
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chaired by the Police Department, was formed. The
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recent dialogue between departments primarily respon-
sible for running the Marathons has produced a
personnel and equipment analysis pinpointing the Joint
distribution of workload.
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Equally complex and the sole responsibility of the
department is traffic and crowd control_ Effect~ve
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control requires a careful apportionment of all
staffing resources. Detailed plans for personnel and
equipment usage have been prepared and submitted to
LAOOC, who will fund Marathon related expenses
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which they have requested.
B. Specific Recommendations
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1. Marathon Inter-Agency Coordination.
The Department will continue meetings with the
Olympic Marathon Security Planning Group.
The department has been a participant of the
group since 1982. The group is comprised of
representatives from each of the agencies on
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the Marathon route: Santa Monica, LAPD, LASO
and Culver City. In addition, the CHP,
Cal Trans and ABC TV, who have the exclusive
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filming rights for the Marathons, are periodic
participants.
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2. Continued Intra-City Planning.
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A detailed plan for Marathon course set up and
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cleanup has been formulated by the Departments of
Recreation & Parks and General Services in con-
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junction with the Police Department. Basically,
the Departments of Recreation and Parks will set
up the barricades and rope off the route; the
Police Department will staff the route; and
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General Services will provide cleanup.
3.
Deployment of Police Personnel.
There are 80 intersections along the Marathon
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route within the City. A minimum of 1 officer
will be positioned at 65 intersections while 15
intersections will require 2-3 officers. Critical
locations on the perimeter of the route and
numerous long stretches between 1ntersections will
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require officers for crowd control. In order to
staff all of the locations it will be necessary
to take officers from their posts at the early
phase of the race and position them at posts
located towards the middle and end of the race in
Santa Monica. For a breakdown of personnel and
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costs, see #3 under C. Budget Modifications.
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4. Department Training.
All uniformed department personnel assigned to
traffic and crowd control will be provided with
retraining. The approximately 250 volunteers
supplied by LAOOC wi1 receive abbreviated depart-
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ment training.
5.
Ordinance.
An ordinance prohibiting unregistered persons from
participating in running events authorized by the
City of Santa Monica was prepared by the City
Attorney and passed by the City Council.
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c.
Budget Modifications
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1. Marathon Inter-Agency Coordination - no addi-
2. Continued Intra-City Planning - no additional cost
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3. Marathon Deployment
Women's Marathon Overtime Deployment.
August 5, 1984 0600-1000 hours
1 Captain x 4 hrs. x 39.23
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3 Lieutenants x 4 hrs. x 34.40
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15 Sergeants x 4 hrs. x 29.08
110 Officers x 4 hrs. x 24.21
8 CSO x 4 hrs. x 13.95
16 Parking Checkers x 4 hrs. x 12.55
4 Structure Guards x 4 hra. x 11.92
21 Cadets x 4 hrs. x 6.56
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$ 157
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1,745
10,652
446
803
191
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$14,958
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0400-0600
1 Lieutenant x 2 hrs. x 34.40
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8 Sergeants x 2 hrs. x 29.08
465
20 Officers x 2 hrs. x 24.21 968
8 Parking Checkers x 2 hrs. ~ 12.55 201
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10 Cadets x 2 hra. x 6.56
131
$ 1,834
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Menls Marathon Overtime Deploymen~.
August 12, 1984
1 Captain x 7 hrs. x 39.23
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3 Lieutenants x 7 hrs. x 34.40
15 Sergeants x 7 hrs. x 29.08
110 Officers x 7 hra. x 24.21
3,053
18,642
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8 eso x 7 hra. x 13.95
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16 Parking Checkers x 7 hra. x 12.55
4 Structure Guards x 7 hra. x 11.92
1,406
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21 Cadets x 7 hra. x 6.56
964
$26,177
LAOOC Reimbursable
TOTAL
$42,969
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II. ISSUE: PREVENTATIVE SECURITY MEASURES
A.
Discussion
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The types and amount of crime which may be directly
attributable to the Olympics is unknown. Yet to
assume that the situation can be handled reactively
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at the time of the Olympics seems a risky assumption.
The department, therefore, has developed preventative
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security measures aimed at minimizing tourist gener-
ated crime. To that end, all personnel were advised
two years ago that no vacations will be scheduled
during the Olympic games.
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A two-pronged approach to overall security has been
developed. First, a crime repression package has
been prepared deploying officers in areas which
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attract tourists. Second, a crime prevention program
to educate both innkeepers and visitors on how to
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avoid becoming victimized has been and will continue
to be implemented. It should be noted that VIP
protection will be provided by the State Department,
unless assistance is requested from local law enforce-
mente
B. Specific Recommendations
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1. Full Patrol Coverage
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It is strongly recommended that the Department
provide full day and nighttime patrol coverage for
Palisades Park, the beach and the pier during the
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three week Olympic period.
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2. Crime Prevention
a. Meetings of the Bay Area Hotel/Motel Security
Association.
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The crime prevention program is already oper-
ational under the aegis of the Community
Relations Division. The Bay Area Hotel/Motel
Security Association, formed primarily for
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crime prevention purposes, has been meeting
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monthly since July 1983 and will continue to
do so. To date, the division has supplied the
Association with timely hotel/motel crime
information for the Association's newsletter
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and has presented security surveys to all
members who so desired.
b. Brochures
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A brochure for hotel/motel guests offering
crime prevention tips has been readied in
conjunction with the Los Angeles Police
Department. The English text is complete and
will be translated into German, Spanish,
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French and Japanese, the languages spoken by a
majority of foreign visitors.
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c. Budget Modifications
1. Patrol Coverage
. Full overtime deployment during daylight
and nighttime hours for the three week
period:
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LOCATION
PATROL TYPE
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PALISADES PARK (1) 3-Wheeler
(1) 3-Wheeler
(2) Foot Ofes
S.M. PIER
(1) Foot Ofe
(2) Foot Ofes
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BICYCLE-BEACH
(2) Bike Ofcs
(2) Bike Ofes
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BEACH TRUCK
(1) Officer
(1) Officer
BEACH LOTS
(1) 3-Wheeler
(1) 3-Wheeler
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SUPERVISOR
(1) Sergeant
(1) Lieutenant
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Lt. Hours O.T. 100 @ $34.40 = $
Sgt. Hours O.T. 210 @ $29.08 =
Ofe. Hours O.T. 3318 @ $24.21 =
TOTAL
3628
TOTAL
HOURS
0700-1700
1700-0300
0600-1600
1600-0600
0700-1700
1700-0300
1000-2000
2000-0600
0600-1600
1600-0200
1100-2100
Varied
3,440
6,107
80,329
$ 89,876
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1984-85 budget as follows:
The above expenditures will be included in the
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Pier Fund
$
21,616
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Beach Fund
45,506
General Fund
22,754
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TOTAL
$ 89,876
2. a. Meetings of the Bay Area Hotel/Motel
Security Association - no cost
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b. Brochures -The Association will pay for
brochure printing costs.
- III. ISSUE: SPECIAL FOREIGN VISITOR NEEDS
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A. Discussion
The presence of foreign visitors in our City during
the Olympics will present several unique opportunities
and concerns for the department.
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The most obvious issue is that of the language barrier
for visitors who do not speak English. It would be a
courtesy to have general tourist information trans-
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lated into the most frequently spoken foreign
languages. But, it is imperative that translators be
available on a 24 hour basis to those requiring
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emergency services.
Special consideration must be given not only to those
unable to speak English, but to those visitors
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unfamiliar with our laws and customs. The Olympics
can be viewed as an opportunity to offer human rela-
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t~ons instruction to department employees, partic-
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ularly those who have contact with the public.
The Olympics is also being considered as a catalyst
to prompt the scheduling of specialized training on
: diplomatic immunity and political asylum.
B. Specific Recommendations
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1. Foreign Language Needs:
a. Establish Foreign Language Skills Bank.
Under the direction of the Community Relations
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Division Supervisor, a core of translators who
can be contacted in emergency situations will
be established. Personnel Department records
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of City employees with foreign language skills
will be combined with a Police Department list
which will be updated until the time of the
Olympics. In addition, the Convention and
visitors Bureau and the Community Relations
Division Supervisor will issue a joint press
release requesting the services of volunteers
with foreign language capabilities. The list
of volunteers will be compiled by March 1,
1984, then integrated with the list of City
employees to form the bank.
b. Multilingual Brochures.
Upon cheek-in, hotel/motel guests will receive
the multilingual crime prevention brochures
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described in Issue II. A majority of foreign
speaking visitors will stay in hotels and
. motels.
2. Bridging Cultural Differences.
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a. Human Relations Training.
Instruction will be given at the police
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facility to all department personnel. The
teaching will instill in employees the need
to show understanding to visitors from foreign
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countries who may have different views of the
police or lack familiarity with our laws and
customs.
b.
Policy Adjustment.
A liberalized parking enforcement policy will
be in effect during the Olympic period.
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Because foreign visitors may not understand
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our parking regulations, the issuing of
parking citations will not be allowed to
escalate into a source of conflict. Parking
checkers and officers will be instructed to
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explain the regulations to the visItors and
make every effort to avoid a confrontation.
If a dispute does arise, department policy
will be to resolve the problem in favor of the
visitor.
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3. Diplomatic Immunity and Political Asylum
Training.
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The department will schedule training seminars
on diplomatic irr~unity and political asylum
for employees who may encounter such
incidents. Training bulletins on diplomatic
immunity have already been circulated through-
out the department.
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IV. ISSUE: OLYMPIC VISITORS IMPACT ON NON-PATROL DIVISIONS
A.
Discussion
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The sheer number of people visiting the City
guarantees an increase in requests for information and
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assistance. Traditionally, visitors call upon the
police not only when they are in trouble, but simply
as a referral source able to direct them to the
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appropriate organization or agency. Telephonic
requests will particularly impact the Communications
Center and walk-in traffic will affect the Front
Office and Records Division.
If criminal activity increases, the number of crim-
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inals processed will increase proportionally as will
the services needed for victims. Non-patrOl divisions
affected by such activity would be: the Jail,
Property, Records and the Communications Center.
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B. Specific Recommendations
1. Records Division.
Budget 96 hours of overtime staffing per week for
transcription typists to handle the increase in
crime reports and counter traffic.
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2. Information Desk.
Set up an information desk in the lobby of the
. police facility staffed by department employees.
Visitors can be helped at the desk thereby pre-
venting an overload on the Front Office and
. Records personnel.
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Despite the increased activity expected in the
non-patrol division, management has determined that
existing personnel can handle the work load. If the
work load is even heavier than anticipated, the
department will cover the overtime in the 1984-85
operating budget.
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c. Budget Modifications
1. Transcriber Typist
96 hours O.T. @ $13.98 x 3 weeks
$4,026
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2. Information Desk - no cost
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v. ISSUE: COMPLIMENTARY SERVICES AND SOUVENIRS FOR VISITORS
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A. Discussion
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To encourage post-Olympics tourism, the department will
take the opportunity to offer visitors a momento of
their trip to Santa Monica. Police Department memo-
rabilia is extremely popular.
a. Specific Recommendations
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1. Offer free Santa Monica Police Department patches.
They will be available at the information desk.
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2. Provide free fingerprinting for children of
visitors at the Identification Division.
c. Budget Modifications
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1. Budget $1,000 for purchase of 1,000 patches at
$1 each.
2. No costs. Fingerprinting can be processed with
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current staff.
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FIRE DEPARTMENT
I. ISSUE: TRAFFIC CONGESTION
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A. Discussion
It is anticipated that a significant increase of
vehicular traffic could cause a delay in emergency
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response times due to traffic congestion at inter-
.
sections. Vehicular accidents requiring paramedic
intervention may result from the congestion, and this
will cause an additional burden on the emergency
medical service delivery system.
B. Specific Recommendations
. Fire Department units will be directed to determine
alternate response routes when dispatched to an emer-
gency. The proposed emergency medical service detailed
.
under Issue IV should be able to absorb the antic i-
pated increase in emergency medical services.
.
c. Budget Modifications
No budget modifications required.
II. ISSUE: LANGUAGE PROBLEMS
..
.w
A. Discussion
Non-English speak~ng visitors who require fire depart-
.
ment emergency services may be unable to effectively
B.
communicate their needs to personnel to the department.
Sp~cific Recommendations
In the event that the dispatcher cannot understand
..
'OF
a caller's needs, the Foreign Language Skills Bank
27
~
'Or
I
can be called upon. As added insurance, both a fire
suppression team and a paramedic un1t may be
.
dispatched as a proper response to the reported
emergency.
-
-
c. Budget Modifications
No budget modifications required.
III. ISSUE: MARATHON EVENT
-
-
A. Discussion
Current plans provide for careful monitoring of the
progress of the runners and utilizing alternate emer-
-
gency response routes which will not interfere with
the race. This procedure will require close coordi-
nation with personnel assigned to barricaded inter-
-
--
sections.
B.
Specific Recommendations
-
No budgetary changes needed.
c.
Budget Modifications
No budget modifications required.
.-
-
IV. ISSUE: AIRPORT EMERGENCY STANDBYS
A. Discussion
--
-
A significant increase in use of the Santa Monica
Airport is anticipated. The increased use by private
planes and helicopters creates a potential for
...
additional aircraft emergency standbys. Additionally,
if heads of state and other dignitaries land at the
.
28
.
airport, a standby of personnel and equipment may be
.
required. Normal standby procedures require an
assignment of the Truck Company, a Rescue Squad,
..
Crash Company and an Engine Company. Emergency
response capability for fire or medical emergencies
in other parts of the community is significantly
reduced during the standby details.
B. Specific Recommendations
~
It is recommended that sufficient overtime funds be
~
provided in the airport budget to activate one
additional Rescue Squad for three weeks. This unit
will be assigned to Fire Station 5 and will provide
necessary medical services at the airport as well as
~
...
any overload of current paramedic capability in other
parts of the City. No additional equipment will be
needed since a reserve rescue ambulance is part of
...
the current apparatus fleet.
c.
Budget Modifications
The funds required from the Airport fund to implement
the above recommendation are as follows:
O.T. for 2 Paramedic/Firefighters @ $13.36 per hr x
21 days x 12 hours per day = $6,734 Total
29
.
v. ISSUE: PUBLIC RELATIONS OPPORTUNITIES
A.
Discussion
~
-
The Fire Department will have numerous opportunities
for direct and indirect contact with visitors to
Santa Monica. The most obvious potential for direct
-
contact is during a fire or medical emergency that may
impact a visitor. We believe the level of service
~
provided in either case will provide a favorable
impression of the public safety levels available to
tourists in the community.
...
Indirect contacts will be provided by a booklet
entitled "Just in Casen which contains multi-lingual
~
safety precautions in the event of a fire. The
booklet will also contain an insert which will
describe the fire and life safety features that are
..
required in residential occupancies in Santa Monica
and a description of the entire emergency medical
service delivery system. (Paramedics, Santa Monica
~
Emergency Hospital, St. John's Hospital and Trauma
Center at UCLA Medical Center). Efforts are underway
to make these booklets available at hotels, motels,
banks, currency exchange centers, City Hall and
~
fire stations.
It is our view that an image and reality of a sound
public safety system in Santa Monica should create a
highly favorable impression of the entire City.
30
.
B. Specific Recommendations
It is recommended City Council approve funds for the
-
purchase of the booklets and inserts. plastic holders
for the written materials will be available from
current Fire Department inventory.
e
c. Budget Modifications
Estimated costs for the above recommendation are as
..
~
follows:
Typesetting and Translator
= $ 400
Printing Brochures and Inserts = 1,600
~
Total Expenditure
$2,000
..
.a
~
31
.
GENERAL SERVICES
I. ISSUE: INCREASED SANITATION AND WATER SEWER USAGE
.
A. Discussion
It is expected that during the Olympics, General
Services utilities will receive approximately 10 per-
.
cent higher usage than during previous comparable
time periOds. Full occupancy of hotels and motels,
.
plus the number of guests residing in private resi-
dences will place added demands on the services.
Additional refuse collection will be required and
there will be an increased use of water and sewer
. facilities.
B. Specific Recommendations
. Existing division personnel will handle the increased
demands. No routine repair and maintenance will be
done on major streets during the 21 day period.
..
c. Budget MOdifications
No budget modifications required_
-
"""
II.
ISSUE: STREET MAINTENANCE & CLEANING
A. Discussion
-
Street maintenance and cleaning can be handled by
routine methods. No large resurfacing programs will
be undertaken during the three week period; street
maintenance will consist of minor hole patching as
-
needed.
32
-
.
B. Specific Recommendations
Street corner trash receptacles will be emptied twice
.r
per day, rather than once per day, by reallocating
maintenance personnel.
.
c. Budget Modifications
Funds are not needed.
III. ISSUE: MARATHON CLEANUP
.
A. Discussion
..
Immediately before and after the Marathon races, there
will be a need for street cleaning. A combination of
street sweeping, machinery and individuals picking up
trash will be required.
B. Specific Recommendations
.
Overtime for supervisory personnel and cleaning equip-
e
ment will be required. It is anticipated that LAOOC
will provide volunteers for cleanup duties. Contract
negotiations concerning the volunteers and other
related Marathon issues are pending.
..
~
C. Budget Modifications
The required budget modification needed for equip-
ment and supervisory personnel overtime is $3000 if
....
~
LAOOC provides volunteers for cleanup. Without LAOOC
volunteers, there will be an operating bUdget Impact
which would need to be included in the 1984-85 budget.
~
33
~
~
.
IV. ISSUE: ISSUING PERMITS
.
.
.
.
.
.
..
...
~
~
~
~
A.
Discussion
During the 21 day period, caution will be exercised
in granting permits. Permits for block parties,
banners, solicitations, sidewalk sales, rummage sales
and swap meets will be issued after careful consider-
ation by department staff. Movie permits will be
restricted only in cases in which filming could cause
severe obstruction to major arteries. The same
caution will be used in the selling of parking meter
bags, which are primarily sold to the news media.
Private construction companies will be allowed to pro-
ceed during this period unless construction at a
particular site will pose a substantial traffic con-
gestion or safety problem.
B.
Specific Recommendations
NO budgetary changes needed.
c.
Budget Modifications
No budgetary ~mpact anticipated.
34
.
RECREATION AND PARKS
I. ISSUE: PROVIDE BEACH LOT PARKING FOR R.V. VEHICLES
A. Discussion
.
Because it is anticipated that there w1ll be a large
number of R.V. vehicles in the Los Angeles area,
.
designating a portion of beach parking lot 1150 for
overnight parking was considered.
-
....
It seems probable that the establishment of a lot
would reduce the number of oversize vehicles
..
requesting permits for overnight street parking. How-
ever, such an advantage cannot be balanced against a
noise problem that may effect neighbors or against the
complex logistics required for the operation,
. including garbage and dump services.
B. Specific Recommendations
Because of the problems discussed above, the overnight
.
parking area is not recommended.
-
c. Budget Modifications
No funds required.
II. ISSUE: INCREASE RESTROOM CLEANING IN PALISADES PARK
DURING JULY & AUGUST
-
A. Discussion
Palisades Park has three restroom buildlngs that are
open to the public on a daily basls. The present
level of service is to clean them once 1n the morning
,
35
-
t
and check in the afternoon. During the summer this
level of service is not always satisfactory due to the
sheer number of people using them.
J
B. Specific Recommendations
It is recommended that a temporary Custodian I be
.
hired to service these restrooms on a continuous basis
seven days per week for a six week period.
.
c. Budget MOdifications
Personnel:
Temporary Custodian
..
~
336 hours @ $5.77
01-400-511-000-150
$1,939
III. ISSUE: INCREASE TRASH PICK UP IN PALISADES PARKING
DURING JULY AND AUGUST' 1984
.
A. Discussion
During the summer, trash cans in Palisades Park are
emptied four times per week including Sundays. Even
..
with this level of service cans overflow. There are
presently 15 trash cans in the Park.
B. Specific Recommendations
~
The department will attempt to reallocate personnel
for a six week period in order to prov~de daily trash
pick up. Overtime will be used if existing personnel
~
are not available.
In the capital reserve budget, staff has recommended
the installation of 75 permanent decorative concrete
36
..
.
.-
-
trash containers for Palisades Park. Aesthetically and
functionally this would greatly improve the Park. It
is recommended that installation of this type of
container be considered, preferably in time for the
Olympics.
..
C. Budget Modif1cations
No budget mod1fications needed.
.
IV.
ISSUE: ADDITIONAL CLEANING OF BEACH RESTROOMS
A. Discussion
..
The eleven beach restrooms are open 17 hours per day,
7 days per week during the summer. Cleaning is per-
formed at least twice per day. This level of service
is usually satisfactory except on certain summer
. weekends.
B. Specific Recommendations
It is recommended that two as-needed Custodian I
-
positions be added to the Beach Maintenance staff for
a six week period to improve the level of restroom
-
cleaning to three times per day.
c.
Budget Modifications
The Beach Maintenance budget would require modifi-
-
cation by adding 336 hours of Custod~an I time at
$5.77 per hour for a total of $3,878 to account
11-400-521-000-150.
37
-.
-
.
v. ISSUE: ADDITIONAL HAND CLEANING OF THE BEACH
A. Discussion
. During the summer months ten people are employed to
hand pick litter on the beach. They cover the entire
beach six days per week. The waterline and the edges
.
along the Promenade are cleaned three days per week.
This past summer no complaints were received with this
level of service. For the six week time period, staff
feels the water's edge and Promenade will need more
attention.
.
.
B. Specif~c Recommendations
It is recommended that five as-needed Laborer Trainees
be added to the Beach Maintenance staff for a two
.
month period in July and August to provide extra
cleaning on the water's edge and Promenade.
c.
Budget Modifications
.
The Beach Maintenance budget would require modifi-
cation by adding 1680 hours of Laborer Trainee time
..
....
at $4.18 per hour for a total of $7,022 to account
11-400-521-000-150.
VI. ISSUE: ADDITIONAL POLICE PATROL
~
~
A. Discussion
At present, the beach fund pays for three uniformed
...
officers on bike patrol during the summer season,
which is May through September, on the Santa Monica
State Beach. To insure visitor safety during the
38
.
.
Olympics, additional officers will be needed to
patrol the beach.
.
B. Specific Recommendations
It is recommended that additional officers on Honda
.
ATe All-Terrain Cycles patrol the beach. The use
of the cycles will allow patrol on the sand.
.
Recreation and Parks will pay for the officer and
supervisor overtime and the three cycles out of the
beach fund. As tbe officers are requested as part of
the Police Department's security package, Recreation
and Parks need not ask for added personnel.
.
.
c. Budge~ Modifications
1. (3) Bonda ATe All-Terrain Cycles at $1,800
each = $5,400. The 1983-84 beach budget will be
amended to allow for purchase of the cycles prior to
July l, 1984.
.
2. Police officer overtime of $40,672 and supervisor
overtime of $4,834 = $45,506.
..
-
VII. ISSUE: MARATHON PREPARATION
A. Discussion
-
~
The department is primarily responsible for the race
course set up, including erecting barricades, roping
off the route and posting of appropriate signs.
-
B. Specific Recommendations
.-
See personnel and equipment breakdown under C.
39
-
..
.
c. Budget Modifications
1. Equipment
. All barricades, street cones and polypropylene
rope needed for setting up the course will be pro-
vided by LAOOC. There are adequate funds in the
.
department's budget for miscellaneous equipment
items.
.
2. Personnel Responsibilities:
See jOb items listed separately_ Cleanup time
included.
.
A. Attach flyers with date and time to no parking
posters.
2 staff x 4 hours = 8 hours (4 hours per race)
.
B. Post no parking flyers
2 nights each race = 4 nights
. 4 nights x 4 staff x 4 hours = 64 hours
(32 hours per race)
c. Roping - Barricading - Coning the Course
. Equipment:
No. 1 Large Truck - 87 long barricades and
cones on main course-way
one direction.
.
.
NO. 2 Large Truck - 87 long barricades and
cones 00 main course-way
opposite direction.
No. 3 Large Truck - 87 long barricades aod
cones on main course-way
working from middle out.
40
.
. NO. 4 Large Truck - 250 short barricades and
500 street closed signs
working one direction.
No. 5 Large Truck - 250 short barricades and
500 street closed signs
. working opposite direc-
tion.
No. 6 Large Truck - 17 miles of rope
.
Personnel:
.
Truck No. 1 - Driver and 4 staff - 5 people
Approximately 4 hours set up and
3 hours tear down.
7 hrs x 5 people = 35 hra per
race.
Truck No. 2 - Same as No. 1 - 35 hours per
race.
.
Truck No. 3 - Same as No. 1 & 2 - 35 hours per
race.
Truck No.4 - Same as No.1, 2, & 3 - 35 hours
per race.
.
.
Truck No.5 - Same as No.1, 2, 3, & 4 -
35 hours per race.
Truck No. 6 - Driver and 4 staff - 5 people
Approximately 6 hours set up and
3 hours tear down.
9 hrs x 5 people = 45 hrs per
race.
.
Total of 256 hours per race.
256 hours x 5.09 (Recreation Leader top step) =
$1,303
x 2 races
.
Total Personnel Costs
$2,606
Costs reimbursable by LAOOC
.
41
.
.
COMMUNITY AND ECONOMIC DEVELOPMENr
I.
ISSUE: PROVIDING ACCESS TO COMMUNITY SOCIAL SERVICES
RESOURCES
.
A. Discussion
While it is anticipated that the majority of visitors
.
to the Olympics will have adequate resources available
to them, it is possible that individuals will arrive
without resources or will lose resources upon arrival.
.
.
Those without accommodations-may- be drawn to the
beaches and parks~ others may come to the City with
reservations, but upon arrival may find their claim is
not legitimate and there are not other available
rooms.
.
B. Specific Recommendations
The City's role should be primarily one of coordi-
nating the information and referral to social service
.
agencies. The Community & Neighborhood Services
Division shall worK with the applicable agencies such
as Ocean Park Community Center for emergency shelter,
.
WISE for services to seniors, hospitals for emergency
health care, to develop an inventory of existing
services. This information would then be made avail-
.
able to the central information point and be distri-
buted to those in need of these services. In
addition, this information sheet could also be placed
.
in hotels.
.
42
.
c. Budget Modifications
None are required since the Community & Neighborhood
.
Services Division will perform the coordinating
function with existing staff.
II. ISSUE: PROVIDING ACCESS TO DISABLED VISITORS
.
A. Discussion
The City should make every effort to implement the
barrier removal program planned for the current year
.
and make available information about accessibility.
B.
Specific Recommendations
.
Office of the Disabled will work with other City
.
Departments to carry out barrier removal projects
including the City Hall building, ramp to the Pier,
and beach access. Also, fifty curb cuts are to be
made throughout the City affording better accessi-
bility to disabled persons. The Convention and
visitors Bureau will work with staff to develop an
.
accessibility guide to hotels, motels, and meeting
room. The Accessibility Guide to commercial
.
establishments shall also be placed in hotels,
libraries, senior centers. Staff will coordinate
with WISE paratransit to provide transportation for
.
the disabled.
~
....
43
.
I
c. Budget Modifications
I
None are required since the barrier removal projects
have been budgeted for the current year. Existing
staff will provide coordinating functions. Any
printing costs associated with a brochure on hotelj
..
-
motel accessibility will be under the Convention and
Visitors Bureau budget.
-
III. ISSUE: PROVIDING ADEQOATE TRAFFIC AND CROWD CONTROL
AND CLEAN-UP SERVICES ON-THE-PIER
A. Discussion
,&
--
Tourist comfort and safety on the Pier is an important
issue for the department. The large number of visi-
tors may create traffic and crowd control problems
which will require additional security. The increased
.
numbers will also create a need for more cleanup
services.
-
B. ~pe~ific Recommendations
1. The Police Department will provide security on the
Pier during the three week period. The officers are
...
-
requested as part of their security package. CjED
will pay for the officer and supervisor overtime out
of the Pier Fund.
-
-
2. Add two as-needed Custodians for the six week
period.
.-
44
-.
.
.
.
IV.
.
.
.
.
...
-
-
-
-
C. Budget Modifications
Include in 1984/85 Pier Fund the following:
(2) Custodian I
2 x $5.77 x a hrs/day x 42 days (6 weeks) = $3,878
Police & Supervisor overtime to patrol pier - $21,616
ISSUE: PROVIDING ADEQUATE SIGNAGE ON THE PIER
- ,
A. Discussion
Current signs are inadequate to effectively direct the
public to restrooms, exits, as well as indicate
restrictions on activities such as no parking, no
dogs or no smoking.
B. Specific Recommendations
A study of appropriate signage will be conducted
under the direction of the Pier Reconstruction
Committee. The design of the signage will be deter-
mined by the Committee.
c. Budget Modifications
1983-84 budget will be modified to include the
preparation and installation of new signs, and the
/
removal of old ones. The total cost will be $5,800.
45
.
SANTA MONICA CONVENTION & VISITORS BUREAU
I. INCREASING INTERNATIONAL VISITOR SPENDING
ISSUE: FOREIGN CURRENCY EXCHANGE FACILITIES
.
A. Discussion
There have traditionally been no facilities in
.
Santa Monica for the exchange of foreign currency.
.
The nearest locations were Beverly Hills and the
Airport area. There has been a long-standing need'
for local currency exchange, as Santa Monica plays
host every year to guests from more than 80 different
countries in the world. A lack of exchange facili-
ties on a year-round basis, as well as during the
Olympics, results in fewer sales dollars for
Santa Monica.
.
.
B. Specific, Recommendations
Through coordination of the Convention & Visitors
Bureau, local hotels, and Deak-Perera of Los Angeles,
.
three currency exchange sites in Santa Monica were
established in October 1983: the Miramar-Sheraton
.
Hotel, Holiday Inn Bayview Plaza, and Pacific Shore
Hotel. This information will be made available to all
local hotels and motels, and to as many local mer-
.
chants as possible through press attention and the
distribution of hand cards which outline where and
when foreign currency exchange is available.
..
,.r
46
.
.
II. CREATING VISITOR INTEREST IN SANTA MONICA DURING OLYMPICS
INFORMATION ON SANTA MONI~A
ISSUE: SPECIAL EVENTS DURING 1984 OLYMPICS
.
A. Discussion
.
Residents and visitors alike are wondering what will
be going on in Santa Monica during the Olympic weeks.
Currently, the Convention & Visitors Bureau publishes
.
a general Annual Calendar of Events in February, as
well as more detailed calendars every other month.
B..
Specific Recommendations
In anticipation of the Olympic demand, the Convention
.
and Visitors Bureau will adjust its publishing
schedule to this important event, and will distribute
the .Santa Monica Olympic Calendar of Events" no later
.
.
than April 1984. This guide will contain a detailed
listing of events covering the entire Olympic Summer
from June to August.. In addition, it will list
details concerning the local Olympic sites and events
including date, time, and other details about the
Marathon..
.
.
It is important that our programs "stretchn the
Olympic period to the greatest extent possible to gain
maximum benefits from this event.
The Calendar will be widely distributed throughout
.
Santa Monica, as well as nationally and inter-
nationally to the press, travel agents and tour oper-
47
.
.
ators. Locally, the calendar is distributed through
hotels and motels, the visitor Information Center, the
.
Main Library: it is also mailed to service organi-
zations and some merchants.
C. Budget Modifications
.
Calendar costs are included in the Bureau's budget.
III. ISSUE: PROVIDING TRAVELERS WITH OVERNIGHT LODGING INFOR-
MATION DURING THE OLYMPICS
.
A. Discussion
The issue here is one of ensuring that hotels and
.
motels in Santa Monica will be full during this
period, and not be left hOlding empty, unsold rooms.
Also critical to our role in tourism development is
.
helping lodging facilities to be fully occupied in the
weeks leading up to and following the Olympic
Games. These are traditionally low periods.
.
B. Specific Recommendations
The Convention & Visitors Bureau is working on a daily
basis with visitors and hotels/motels to match visi-
.
tor needs with available lodging facilities. The
Bureau makes up-to-date information available to the
public on Olympic rooms through the Bureau's offices
and the Visitor Information Center.
.
During the Olympics, the BureaU will conduct daily
.
surveys of available rooms and forward that infor-
mation to hotels who can refer their overload business
.
48
.
to these properties. In addition, the Visitor
.
Information Center will assist travelers in making
actual room reservations at local properties.
c.
Budget Modifications
No budget modifications needed.
.
IV. ISSUE: PROVIDING VISITORS WITH TRAVEL, ATTRACTION,
TRANSPORTATION, AND OTHER PERTINENT INFORMATION ON
SANTA MONICA DURING THE OYMPIC PERIOD
.
A. Discussion
..
~
Visito~s need updated information on how to get around
Santa Monica (and Los Angeles}, as well as hints on
what there is to see and do. This is part of the on-
going responsibility of the Visitors Bureau, and will
also be a focus during the Olympics.
..
~
B. Specific Recommendations
The Bureau will publiSh a Visitors Guide which will
..
~
focus on local travel information and the Olympics.
Called the ~Olympic Roundabout,n the guide will be
printed in late spring and distributed throughout the
summer. Copies will be made available to all hotels
~
..
and motels, as well as the Visitor Information Center,
'OF
City offices, local libraries, and retail shopping
areas. The guide will be printed in large quantities
to ensure the widest distribution. If funding is
available, we will try to publish the guide in
spaniSh, French and Japanese.
.
49
..
...
.
.
v.
.
.
.
.
.
.
.
..
-
.
c. Budget Modifications
No budgetary changes anticipated.
ISSUE: CREATING A POSITIVE ECONOMIC ENVIRONMENT
A. Discussion
The influx of people attending the Olympics may gener-
ate a wmini boomw to the local economy. The City may
expect sales tax Ievenues to rise as a result of
increased sales for local businesses. The occasion of
heightened economic activity may serve as an oppor-
tunity for increased coordination and communication
between the City and the business community.
B. Speci~ic Recommendations
The Convention and Visitors Bureau shall coord i-
nate with the Chamber of Commerce to establish a
"Good Business Practices Program.- The program would
address issues such as sales reporting and a general
code of ethics in business dealings. Its purpose
would be to demonstrate the goodwill and ethical
intentions of the retailers in the business community.
Participation would be on a voluntary basis.
c.
Budget Modifications
No budget increase anticipated. There may be minimal
printing costs to the Bureau associated with prep-
aration of the Good Business Practices Program.
Mailing costs could be covered by its inclusion in
the Chamber's monthly newsletter.
50
.
VI. ISSUE; DISPLAY BANNERS AT MAJOR ENTRYWAYS TO CITY
A.
Discussion
To welcome visitors to the City and to add to the
festive decor of the Olympics, banners will be dis-
played at the ~ain entrances of the City.
.
.
B. Specifi~ Recommendations
It is recommended that the City commission an artist
to design, fabricate and install the banners at the
City.s major entryways. The project will be managed
under the shared direction of the Bureau and assigned
City staff members.
.
.
c. Budget Modifications
.
Adjust the Bureau's 1983-84 budget to include the
design, fabrication and installation of the banners
to the amount of $5,000.
.
.
.
.
51
.
.
MUNICIPAL BUS LINES
I. ISSUE: INCREASED USAGE OF REGULAR BIG BLUE BUS SERVICE
OURING THE OLYMPICS P~RIOD
.
A. Discussion
Regular Big Blue Bus service operates to two Olympic
venues (UCLA for tennis and gymnastics and Loyola
.
Maramount for weightlifting) as well as to the UCLA
.
Olympic Headquarters in Culver City. We expect con-
siderable increased patronage on the lines serving
these venues, as both attendees and sightseers use the
Blue Bus to reach these Olympic sites. In addition,
we expect an increase in bus usage by area residents
during this period as commuters attempt to avoid
.
.
increased traffic congestion by using buses. The
result will be an overload on Big Blue Bus Lines,
.
particularly during peak periods and on lines serving
Olympic venues and downtown Los Angeles (where shuttle
service operated by SeRTO will be provided to the
Coliseum and other Olympic venues). Among the SMMBL
routes which will be most severely impacted are
.
Routes 11, i2, #3, #8 and i12 serving UCLA, the 13
serving Olympic Headquarters, LAX and Loyola Marymount
and '10 Big Blue Bus freeway express service to
.
Los Angeles.
B.
Specific Recommendations
.
Forecasting the amount of additional service needed
will be difficult. SMMBL plans to operate increased
52
.
.
.
.
.
.
.
II.
.
.
.
.
.
service on weekends during the Olympics. We plan to
keep buses for additional weekday service. As the
Olympics near, service inquiries, etc., will give us
a better idea of how to distribute service. Super-
visors with hand-held radios will be stationed at
potential problem locations to monitor bus usage and
modify service (i.e., schedules and even routes)
during the Olympics.
C. Budget Modifications
While additional service on regular Big Blue Bus
routes will incur additional costs, we do not antici-
pate any need for City General Fund revenues to offset
these costs.
ISSUE: INCREASED TRAFFIC CONGESTION DURING THE OLYMPICS
PERIOD
A.
Discussion
Preliminary indications are that the Santa Monica
Freeway will experience heavy traffic congestion from
6 a.m. to lO a.m. and from 2 p.m. to 7 p.m. during the
Olympics. This congestion would impact the tl0 Free-
way Express. Traffic tie-ups in Westwood Village,
which is served by five of our lines, are expected to
be equally severe. This traffic congestion will
impact our ability to meet our schedules, and
indirectly affect the capacity which the Big Blue
Buses can handle during the period.
53
.
B. Specific Recommendations
.
We understand that the Los Angeles Department of
T~ansportation is planning to designate Gayley Avenue,
north of Wilshire in Westwood, as a bus-only street.
We will be investigating the impact this action will
have on our regularly scheduled service. In addition,
we will explore alternative routings in westwood.
.
c. Budget Modifications
.
No budget impacts are foreseen.
.
III. ISSUE: PROVIDING SPECIAL SERVICE TO THE OLYMPICS VENUE
AT UCLA
A. Discussion
SCRTO has developed an Olympics transit plan which
.
calls for the creation of numerous special remote park
and ride services as well as shuttle services from
.
nearby parking lots to Olympic venues. These inter-
cept lots will help decrease congestion adjacent to
.
the Olympic sites. The Los Angeles County Trans-
portation Commission has approached the Municipal Bus
Lines about operating a shuttle service from a parking
lot near UCLA to the events at UCLA (gymnastics and
tennis). A copy of an Olympics transit schedule
prepared by RTD is attached which depicts the daily
.
event schedules and the transit services planned for
each day.
.
We have met with SCRTO and UCLA staff to discuss the
54
.
.
operat~on of this shuttle service. We estimate the
service can be run with ten buses in a manner much
.
like the service our bus performed this year for the
L.A~ Open and PGA golf tournaments.
Vital to the success of the shuttle service would be
.
the designation of a parking lot at the veteran's
Administration building for the service. It has been
difficult to obtain a commitment of space at the V.A.
.
as various law enforcement agencies have plans to use
the property as a staging area.
.
B. Specific Recommendations
.
It is recommended that the Municipal Bus Lines under-
take the operation of a special park n' ride shuttle
to events at UCLA. We may need the Council's assis-
tance in approaching the V.A. to secure a commitment
for space at the V.A. property and would welcome any
.
suggestions or assistance regarding this problem.
c.
Budget Modifications
.
We do not anticipate any subsidy requirements for the
operation of this service. We would plan to price
this special service in such a way as to make it
~
--
wholly self-supporting.
-
-
55
.
.
IV. ISSUE: DISTRIBUTING TRANSIT INFORMATION TO VISITORS
A.
Discussion
.
The Olympics will generate many, many visitors to the
Los Angeles area, besides athletes and attendees at
events. Because many will have little or no access to
an automobile, they will be interested in using buses
to complete their trips. However, most will need
information within the 17-day Olympics period. The
increase in telephone calls will overload the current
Big Blue Bus telephone information system.
.
.
B. Specific Recommendations
.
The Bus Lines is studying the possibility of adding
one information line. Additionally, an information
intercept program will be designed to distribute bus
.
information more readily. Brochures and other infor-
mation on how to obtain and understand transit
..
,..
information may be developed and translated into
.
various languages. UCLA will include Bus Lines route
information on their flyers. The flyers will be
distributed to their mailing list, including Olympic
event ticket holders.
c.
Budget Modifications
.
No substantive changes to the department's budget are
contemplated. The additional telephone line and any
~
...
informational printing costs will be paid for by the
Los Angeles County Transportation Commission (LACTC).
56
~
..
.
PERSONNEL
I. ISSUE: MODIFIED WORK SCHEDULES TO ADDRESS EMPLOYEE
TRAVEL TO AND FROM WORK
.
A. Discussion
During the Olympic Games there is likely to be a signi-
.
ficant impact on freeway and surface street access to
the City. Employees will probably expect the City to
address this problem and not hold them solely account-
.
able for tardiness due to travel problems.
Modified work week proposals include a four-day, ten
hour per day week, with either accompanying reductions
in services on one or two days per week or expanded
service times daily. This is probably preferable to a
staggered work day which will increase the number of
..
~
..
employees travelling to the City. However, employee
family and other constraints may make a modification
unworkable.
Elements to be considered are: child care situations;
carpool reliance on employees with potentially
differing work schedules; staff size in a department
or division; Union or bargaining unit expectations;
MOO provisions for overtime or shift differentials;
public service hours; normal work loads being
exacerbated by the Olympics; interface with other
related departments; and supervisory continuity if
alternate work week plans shift the work days of
supervisors and subordinates.
57
I
B. Specific Recommendations
Due to the number of considerations and the potential
.
for further confusion by temporarily changing the
.
work week, neither Personnel nor other departments will
alter service hours or scheduling except as necessary
for special services or absences during the Olympics.
.
To assist in the prevention of additional problems,
departmental planning will include the following
elements:
1. Determine number of employees living outside the
City.
.
2. Set clear policy that employees shall be respon-
sible for getting to work on time.
.
3. Address staffing problems with budgeting for
temporary help, if feasible.
..
--
4. Limit the period of any changes or accommodations
to a specific time frame.
.
c. Budget Modifications
No budget impact expected.
.
.-
--
58
.
.
CITY CLERK
.
I.
ISSUE: RESPONDING TO REQUESTS FOR INFORMATION IN
REGARD TO SERVICES, FACILITIES, ORGANIZATIONS AND
AGENCIES
.
A. Discussion
It is anticipated that visitors will inquire about a
wide range of services. We would like to assist in a
..
-
manner that is pleasant and comfortable for them with-
out the frustration caused by complicated referrals.
B. Specific Recom~endations
-
-
It is recommended that a complete brochure be provided
for visitors listing all area services including:
1. Transportation Services; A map showing the net-
work of city bus routes and connecting links with
RTD routes to Los Angeles, Olympic facilities and
the Airport.
2. Emergenc~ Services: A list of locations and
telephone numbers of hospitals and clinics as well
as emergency telephone numbers for the police and
Fire Departments, paramedics and ambulance ser-
vices.
3. Recreation Facilities, Libraries, Civic Auditor-
ium,' CultUral Events: A oescr lptlon or
locations, phone numbers and hours of operation of
City parks and libraries, shopping areas, cultural
59
.
.
.
ea___
.
.
.,
--
.
-
--
--
.
events, museums, art galleries, the beach and
pier, as well as a schedule of Olympic events
planned for Santa Monica.
4. ~gencies and Organizations: Information
(location, hours of operation, telephone numbers)
could be provided in the brochure regarding:
The Convention and Visitors Bureau
The Chamber of Commerce
Sister Cities Organization
Local Chapters of British Club, German Club,
etc.
International clubs or organizations
Olympic Headquarters Information Center
Churches
c.
Budget Modifications
Visitors Information Exhibit Rack and Signage for
City Ball Lobby - $1,500.
60
.
LIBRARY
I. ISSUE: INTERNATIONAL SYMBOL FLAGS
.
A. Discussion
.
Library outreach efforts during the Olympics and in
future years would be enhanced by flying flags dis-
playing the international library symbol.
B.
Specific Recommendations
Purchase of four flags, one for the Main Library and
.
one for each of the three branch libraries.
c. Budget Modifications
.
Purchase of four flags at approximately $500 each
Total: $2000
.
II.
ISSUE: INFORMATION RESOURCES FOR 1984 OLYMPICS
A. Discussion
Current sources of information are available to the
.
publiC for use within the library, as follows:
1. Information and referrals
.
a. Up-to-date Olympics information - dates and
locations of events. LAOOC newsletters.
b. Information activities and cultural events
. in Los Angeles and Santa Monica.
c. Bus schedules, transportation information.
{We also have bus tokens fer sale}.
~
...
61
.
.
.
da Telephone reference service - Librarians who
are familiar with places of interest, museums,
..
etc.
2. Books and magazines
a. Reference books on sports
b. Guide books to local areas
c. Current magazines highlighting Olympic events
d. Telephone books for o.s. cities and states and
some foreign cities.
3. Foreign language capability
The fOllowing languages are spoken by at least one
librarian: Spanish, French, Russian, German,
Norwegian, Italian, Hewbrew, Japanese, Chinese
C Mandar in J .
B. Specific Recommendations
Displays and flyers will be made availablea
c. Budget Modifications
The current budget is adequate to develop the infor-
mation sources.
62
.
FINANCE
I. ISSUE: COLLECTING BUSINESS LICENSE FEES FROM STREET
VENDORS
.
A. Discussion
The issue which could be of concern to Finance is
that of unlicensed street vendors. It is understood
.
that the City Council will allow no street vendors
other than a limited number on the Pier. However, it
is expected that illegal vendors will appear in
.
target areas such as Downtown or Main Street which
would tax the resources of the Police Department.
.
B. Specific Recommendations
Existing inspectors will be deployed to high target
areas to aid police officers in responding to
. complaints.
c. Budget Modifications
No budget impact anticipated.
..
63
.
CIVIC AUDITORIUM
I. ISSUE: EVENTS AT THE CIVIC AUDITORIUM
.
A. Discussion
The Civic Auditorium is particularly well suited to
contemporary music events, cut because public taste
.
changes with great frequency in the field, it is too
early for any bookings by producing organizations.
The Civic staff is confident that commitments will be
.
made as the Olympics draw near and that summer
revenues will be high.
.
B. Specific Recommendations
1. Letters to producers.
On May 13, 1983, 489 letters were sent to major
event producers notifying them of the availability
.
of the Civic during the Olympic period. It is the
intention of the Civic staff to send fOllow-up
letters and make further contacts as the time
.
approaches.
2.
LAOOC's Cultural Affairs Department.
a
-
Contact with LAOOC's Cultural Affairs Department
was initiated on May 4, 1983, when a letter was
--
~
sent to the Department stating that the Civic
Auditorium was available during that time for
events they might be planning. Despite interest
64
.
-
-
..
~
~
expressed by Mr. Fitzpatrick in using the facil-
ity, repeated attempts to reach him have been
unsuccessful.
c.
Budget Modifications
No budget impact expected.
65
.
RENT CONTROL
I. ISSUE: TEMPORARY RENTALS OF SINGLE FAMILY HOMES
.
.
A. Discussion
Tenants or potential renters may request information
~
on temporary rentals of single family homes. The
information will be available through the Board.
B.
Specific Recommendati9n~
The Board has deemed current staffing and resources
.
adequate for future requests.
c. Budget Mocifications
. No budget modifications anticipated.
...
...
...
...
66
...
~
.
~
CITY ATTORNEY
I. ISSUE: TEMPORARY RENTALS OF SINGLE FAMILY HOMES
.
A. Discussion
complaints from neighbors in areas where single family
homes are rented for the Olympic period are antici-
pated.
B. Specific Recommendations
Issue can be handled by current staff.
c. Budget Modifications
No budget impact expected.
II. ISSUE: POTENTIAL LAWSUITS BY FOREIGN VISITORS
.
A. Discussion
Foreign visitors who are involved in accidents may
seek reimbursement for damages or injuries.
Unfamiliar with our legal system, they may sue the
City, whether the City is involved or not, simply
because it is the most visible party.
B. ?pecifie Recommendatio~s
Issue can be handled by current staff.
c. Budget Modifications
No budgetary changes required.
67
.
III. ISSUE: LANDLORD-TENANT COMPLAINTS
A. Discussion
. During the period prior to the Olympics, complaints
against landlords charging excessive rents or
attempting tenant evictions in order to profit from
. short-term rentals may arise.
B. Specific Recommendations
Issue can be handled by current staff.
.
c. Budget Modifications
No budget modification needed.
.
-
-
-
-
-
68
-
~
-
ARTS COMMISSION
I.
ISSUE: BANNERS ALONG OCEAN AVENUE DURING THE RUNNING
OF THE MARATHON
-
A. Discussion
-
At the urging of the Design Department of the LAOOe,
the Arts Commission is proposing to the Santa Monica -
Malibu Unified School District to sponsor an Artist-
in-Schools Olympics Banners project. The project,
which would take place in all elementary, junior
high, and senior high schools in Santa Monica, would
..
support a banner artist to direct students in the
design and production of banners.
The bannerl, with an Olympic theme, would be hung on
utility poles along Ocean Avenue to decorate this
portion of the Marathon route. They will be hung so
as not to interfere with security or filming of the
events. The Arts Commission is working with the
Chamber of Commerce to secure the use of the existing
flagpoles and flagpole holders on utility poles
(normally used for the display of American flags on
national holidays) for this purpose. The banners will
be displayed for approximately one month.
B. Specific Modification~
As the project is being directed by the Board of
Education with the support of the Chamber of Commerce
and the Arts Commission, no additional action by the
City of Santa Monica will be necessary.
69
c. Budget Modifications
No City funds are needed. All funding will be provided
by the Santa Monica Arts Foundation. Total project
costs will not be known until January 1984.
70
.
~
VI. CONCLUSION
Staff's goal in preparing the City for the Olympics has been
threefold. First, to plan with as much forethought and foresight
as possible to guide the City to a calm and productive period
during the summer Games. Second, by controlling expenditures,
-
to keep indebtedness, if any, to a minimum. Third, to show off
Santa Monica in such an hospitable light that visitors will
return to the City. With Santa Monica's natural beauty, and
aided by our enhanced services, security and special spruce up
programs, the Games should be a memorable experience for visi-
tors and as normal a time for City staff as possible.
We hope that Council concurs with staff's analysis and sees fit
to approve our recommendations.
71
I
VII. RECOMMENDATIONS
It is respectfully requested that Council grant conceptual
.
..
approval of the actions and corresponding budget modifications
as discussed herein.
a
-
..
-
Prepared by:
Chief James F. Keane
Belen Benjamin
Pe99Y Gardels
Mike Dennis
Becky Gomez (cover design)
..
-
-
-
-
..
72
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ADDENDUM C
BUDGET MODIFICATIONS
.
~
~
Explanatory Notes:
In order that the City may plan f~r Olympic related programs and
services, Staff requests that the Council grant conceptual
approval of the following budget modifications. The complete
package of budget modifications is included in this report so
that Council may evaluate the amounts requested.
..
~
Funds to be expended this fiscal year will be part of the City's
..
-.r
midyear review. At that time, any need for additional transfers
or appropriations will be determined, and Council's approval, if
~
~
needed, will be sought. Funds to be expended in the next fiscal
year will be included in the regular 1984-85 budget planning
process.
..
~
..........~Wi&.. 1""-'.....,.......
Budget Modifications By Source of Funds
rtUUI::UU U.Lll \..
.
II II
c--
. II
:, 19 t 31~"i'endi tures
31 Nob-!rathon Costs
4! Fike II
. 5 prl~~ng costs of "Just i
: I cate ilP amph Ie t
'1 Rel:rJ, tion and Parks
. 9 (3 ~ nda ATC All-Terrain
10 Cy l~
11
ity & Economic Dev.
_ 13 Ne " gnage for Pier I
- 14 I
15, City lerk
16' Vi$i rs Information t
t: ' 17 Exhi,' t - Rack and Siqnaq ,
-_.8 f~l 9"ty Hall lobby I
191 ! ! I
2011 ' I. . " I II
2111 conv€i tl.on & Vl.Sl. tors Bureau!
.= 2211 Bar' n~Fs at major entrywayt !i
~:II of c'fY I il
25!! po~idb I
.- 26il (l~oq~ SMPD patches @ Sl Ja.
- 27; fo;:- ~)ree souvenirs I
2S! i I! I
29t!. " I
!i T,l rrlrry'
_ JOil (4~,. ~nrternational Library!
~ 31:t Sy~d Flags i
32il l' I i
33:1 TO a]l~ 1983-84 Non-Marathon
, , I
J4~1 costst tl
.... 35:: 19 B3~t84 Marathon Costs ,
C- 36:1 'l'oha~ll9 83-84 ExpFmdi tllrp,~
"71, I ,I i
I. ~ . .
3(; ii Totall 1983- 84 Revenue s
,I
J9;;
II
401:
, ii
,
1
il General II
I Fund I
! !
I
2
Beach II
Fund I
3 4 5~
Pier II Airoort II Tota 1
Fund Fund II __
II II
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Air-oort;1 Total
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· J 1984185 Ex~enditures I I
2 Noh-~arathon Costs I i
3 Fi~e I i I!
4 Ov~r :ime for Airport Stan ~
.. 5 Re~c' e Squad Paramedic/
- ; Fite I,iqhters (3 weeks)
'II
8 Re r'ation and Parks
: 9 (lD ~s-needed Custodian I I
TO c ean park restrooms.
rs @ $5.77 (6 weeks)
12 I
13 {2 ~I s-needed Custodian I
=- I.. tol c 'ean beach restrooms.
15 33~ rs @ $5.77 (6 weeks)
16', I
i '
f.~7 (S~ ~,-needed Laborer I
--;; ::;~1te;r::e:~::~ water's I I
201 33f dks @ $4.18 (6 weeks) !I
21! ! t ~!"
22[: pO~i~f Officer & supervis9r
~:II ~;r:~F:) for beach patrol I !I '
26!1 crnlunUhity " Economic Dev., I ;1 I
- 27;'1 poli~k Officer & supervis~r" ,
28:ov~rt!ime to patrol Pier i i! ! I
:11 (3 i W;ikS) !: '! I[ :: I il
3d (2) Ai~-needed Custodian I \ ,\,', 1\
32;i to~' c1Jban Pier. 336 hrs ; ,I ;; i ij
'I " I-I! '~ !:
33 Ii @ 5 317 (6 weeks) il 'I :;, I I
Ii ' ;lj' I ! JJ" i'l
34!' , " 'I' , '
[ : ',-, ---i-c,' I
JS!! Police ! :, :: : \ :
, , I II ; I
36:1 SWlDrnl overtime deployment! I~ _' i ! ! !
:...... ..7!1 (3' wekks) , !i. ~2175'4 '
II I I I } l ;,1
3a:i :1 ' Ii: I i I
39:: OvertjfLme Records Division: ,! i 1-:-1 i,l II
, ' -"
40 ;'1 S taf f.;i.ng (3 weeks} i\ '! 4 O~\61 h
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retJehue!s i COI tiingen it ! u~ on con t:raitt negat;i ~lttoris ~ :
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,I Tota] 1984-85 Non-Maratho~
.
COSI..S
I
4 Mat-at non Costs *
5 - 1 I...;.....,.. ."II nn -
6 Ma j..a1hons oersonnel overt I.me
:(RE tmbursable bv LAOOC) !
I
3
7,
.
i
!
f
10 Marai nons overtime deployl
~el t: (Reimbursable by
(Ll OOC)
8
9 Po lie e
11
12
-.
-
13
14 GeheIfal Services
15 Marathons street cleaning 1
Bm:'~rvisorv overtime and
~q~ipment (No reimburse+
1
~eI1 t by LAOOC. LAOOC
Wi 1 provide volunteers
:EOl cleanuD)
16
d:
19
201
J
.-
-
21i
f
221 Tolt:a
231
Marathon Costs
-
-
1
24 1 ab A~R~ .,..
, ~ "'.:::l' ""'~ "",.,n t-/,...
~
ta}l'.:o.s.
271 LAOO( Reimbursement *
281
,
291
,
25
26
30
Tota~ 1984-85 Revenues
'I
-
31 Tol-a.l1 1984-85 Expenditures
32
33
341
I
351
!
i
,
.........36 I
.~7 *Ekad~ marathon costs and
38
39
-
40
!~
!
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.
1
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Fund
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pier
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TOTAL
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i 1000-
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Ii, 1 ;
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:45575
u '
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49641
<~694i
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