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SR-213-004 (5) ~ e ;2/3-oo~ e g-B CA: RMM; rmpromll City Counc~l Meeting 2-14-84 FEB 14 1984 Santa Monlca, Cal~fornla STAFF REPORT TO: Mayor and City Counell FROM: Cl ty Attorney SUBJECT: Ordlnance Establlshing L~ncoln Boulevard Parklng and BUSlness Improvement Area At its meetlng on Janaury 24, 1984, the Clty Councl1 adopted a res01utlon declar2ng 2tS lntent20n to estab12sh a parklng and bUSlness improvement area on Llncoln Boulevard from W11shire Boulevard to the south Clty Ilmits. The reso1utlon scheduled a pub11C hearlng on the establlshment of the area for February 14, 1984. Under the Parking and Business Improvement Area Law of 1979, "- Streets and Hlghways Code Section 36500 et seq., the City Counc2l may establlsh a parklng and bUslness lmprovement area and levy assessments in such area for various bUSlness promotlon activlties. Prlor to the establlshment of such an area, a resolutlon of lntentlon must f~rst be adopted setting a publlC hearlng on the proposed parking and bUSlness improvement area. ThlS res01utlon of intention was adopted on January 24, 1984. The accompanYlng ordlnance contalns the followlng prlnclpal provlS10ns: 1 ~-J3 F E B 1 4 1984 & . e 1. A park1ng and bUS1ness 1mprovement area 18 established on Llncoln Boulevard from W1Ishlre Boulevard to the south City lim1ts. 2. All buslnesses 1n the area would pay an assessment as follows: A. For any person holding a reta11 sales tax perm1t, one-tenth of one percent of total taxable sales payable on Apr1l I of each year and based upon the total taxable sales durlng the twelve month period of January I through December 31 preceding the April 1 payment date. The max~mum assessment shall not exceed $1,000.00 1n any year. B. For any person not holdlng a retail sales tax permit and who has been issued or requlres a business license from the City, $300.00 payable on Apr~l 1 of each year, except that any person hold1ng only a business llcense or llcenses under Mun1clpal Code Sectlons 6219 or 6219A, or both, shall not be requlred to pay such assessment. C. The penalty for non-payment of the assessment on the due date shall be 10% of the amount of the assessment plus an additlonal 5% of the amount of the assessment for each month or port1on thereof that the assessment 1S unpa1d after the due date. D. The assessment shall not apply to any person operatlng a business from hlS or her prlnclpal place of resldence wlthin the parking and buslness lmprovement area and for which a home occupation perrnlt has been ~ssued in accordance with the provis1ons for Article IX of the Santa Mon2ca Municipal Code. 2 e e 3. The proceeds of the assessment would be utlllzed for general buslness promotlon In the area by way of a contract between the Clty and an organlzatlon that lS approved by a maJority of businesses withln the proposed park~ng and business lmprovement area that partlclpate ln a selection procedure approved by the City. The City would reta1n 5% for collection and adminlstration. BUSlnesses 1n the parking and bUSlness lmprovement area have 1nd1cated a deslre to have the Santa Monlca Area Chamber of Commerce assume responsibility for adminlsterlng the business promotlon program. Accordingly, in connectlon wlth the establlshment of the parklng and buslness improvement area, a contract has been prepared between the City and the Santa Monlca Chamber of Commerce for admlnlstration of the proceeds of the assessment. RECOMMENDATION It lS respectfully recommended: 1. That the City Council conduct the public hearing. 2. That the Clty Councll lntroduce for f1rst reading the accompany~ng ordlnance. 3. That the City Caunell approve the accompanYlng agreement between the Clty of Santa Monlca and the Santa Monlca Area Chamber of Commerce. PREPARED BY: Robert M. Myers, Clty Attorney 3