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Council Meeting: February 9, 1988
Santa Monica, California
TO: Mayor and City Council
FROM: city staff
SUBJECT: Recommendation to Approve Citywide Comprehensive
signage Program
INTRODUCTION
This report recommends that the City Council review and approve
the attached Master Plan and Graphics Standards Manual that
describe a comprehensive citywide signage program for the City.
If adopted, the program would be implemented in phases over
several years as funds are budgeted.
BACKGROUND
As part of the FY1986-87 adopted budget performance objectives,
the City Council directed the Department of General Services to
develop design specifications for a streetscape directional
signage program for the city.
The goal of the program was to
create a uniform, identifiable image for Santa Monica through
consistent, attractive signage I to alleviate the sign clutter
that is extant in many locations and to better enable visitors to
find their destinations.
To fulfill this goal, city staff asked several individuals from
the community to assist in the selection of a graphics consultant
and to join staff in working with the consultant in signage
program development.
The committee was comprised of Beverly
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11-13
FEB 0 9 1988
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Moore, Director of the Convention and Visitor's Bureau; Laurie
Heyman, Chair of the Chamber of Commerce Downtown Committee; and
Russ Barnard, Main street Design professional and property owner.
Staff members included stan Scholl, Peg Curran, Ray Davis and
Henry Korn.
The committee reviewed proposals solicited by staff from graphic
design firms. Hinsche and Associates, which has subsequently
merged with another firm and changed its name to Robert Miles
Runyan and Associates (RMR), was selected to undertake the
project. RMR has substantial experience in developing
distinctive signage programs, including appropriate placements
for signs to fulfill the function of successfully directing
travelers to their destinations. RMR key staff for the project
were Gary Hinsche and Jim Guerard. The committee met with RMR on
a regular basis throughout much of 1987 as they developed graphic
prototypes and alternatives. The committee also advised the
consultants on nomenclature and placement.
sign Program
Through the process described above, RMR developed a
comprehensive sign program for the city that accomplishes the
goals of establishing an urban identity and aids the traveler
(described in detail in the attached Master Plan). Blue as the
primary color is highly appropriate for a city notable for fresh
air, sunshine and the sea. The stylized red-orange wave motif
recalls the sea. Its asymmetric splash of color reduces
formality and lends a contemporary flair. Finally, the shape of
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the - sign was inspired by the carousel and our ci ty , s
distinguished architectural heritage. The final design was the
unanimous selection of the consultants and the committee.
The signage plan revolves around the notion that the shape and
color of the sign, or its image, should "read" Santa Monica and
in visual terms be remembered as such. The words "Santa Monica"
will appear only on "monumentll signs placed at key entry points
to the city. The text will, as a rule, move from the general
(i.e. downtown) to the specific (i.e. Santa Monica Place) as the
traveler moves closer to his or her destination. Nomenclature
has been standardized and simplified as much as possible.
Inherent in the process of creating a new image for the city and
eliminating clutter is the removal of existing signs. staff
recommends the removal of all non-regUlatory city-owned signs
throughout the City as the program is implemented.
BUDGET/FINANCIAL IMPACT
The approximate sum of $50,000 has been expended from General
Service's account 01-500-415-000-506 for the development of the
signage program Master Plan. Funds for this purpose were
budgeted in FY1986/87. It is anticipated that the sum of
$60,000, which has been appropriated in ClP account
01-770-416-000-935 for the creation and implementation of a
signage program, will be expended in order to develop the
fabrication specifications for the signs. Additional amounts for
staged implementation will be requested in subsequent budget
submittals to council. Certain projects, such as the Ocean Park
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beach improvement project and
the Airport, currently have
appropriations for signage and will proceed if Council adopts the
recommendations of this report.
RECOMMENDATION
It is respectfully recommended that the City Council approve the
attached Comprehensive Signing Program Master Plan and Graphics
standards Manual, and authorize staff to proceed with the
preparation of fabrication specifications and corollary efforts
necessary to implement the program.
Prepared by: Peggy Curran, Director
Department of Community and Economic Development
stan Scholl! Director
General Services
Henry Korn, Director
Arts Division
Attachment:
(hinsche)
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IEB 2 5 '986
CA:RMM:r.md179/hpca
City Council Meeting 2-25-86
Santa Monica, California
f D{)~O{)l(~03
STAFF REPORT
FROM:
Mayor and City Council
City Attorney
TO:
SUBJECT:
Ordinance Amending Municipal Code Section
2601 Relating to Use of the city Seal
At its meeting on February II, 1985, the city council
directed the City Attorney to prepare an ordinance relating to
the use of the city seal. In response to this direction, the
accompanying ordinance has been prepared and is presented for
City Council consideration.
BACKGROUND
The city of Santa Monica does not by city charter,
ordinance, or resolution have any specific standards governing
the use or reproduction of the city seal. The only provisions of
ci ty law relating to the seal are contained in city Charter
section 707 and City Municipal Code Section 2601.
City Charter Section 707 provides in pertinent part:
The City Clerk shall have power and
be required to:
. .
(d)
Be the custodian of the seal of
the city .
In addition, Municipal Code Section 2601 provides:
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FEB 2 5 1986
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e
The City Clerk shall have charge of
said seal and shall affix said seal to all
certificates required by law, by this Code
or by ordinance of the city.
Based upon the City Attorney's research, the following
regulations concerning official seals have been adopted by other
jurisdictions:
1. The County of Los Angeles has adopted the County Badge
ordinance, Ordinance Number 7753.
It provides that no person,
firm, or corporation shall give away, sell, distribute, or
otherwise dispose of or expose for sale any badge or seal
purporting to be or represented to be a badge or seal for any
officer, employee, or retired officer or employee for whom an
official badge or seal is provided, except the purchasing agent
of the County of Los Angeles.
The penalty for violating any
provision of this ordinance is a misdemeanor.
2. Government Code Section 402 provides:
Every person who maliciously or for
commercial purposes uses or allows to be
used any reproduction or facsimile of the
Great Seal of the state in any manner
whatsoever is guilty of a misdemeanor.
This Section only prohibits the malicious or commercial use
of the state seal. The California Attorney General has concluded
that this section does not prohibit the use of the state seal on
invitations to political fund-raising events:
[T]here is no evidence or
reason to believe that the use of a
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reproduction or facsimile of the Great
Seal
on invitations to political
fund-raising events is done with "a wish
to vex, annoy, or injure another person."
Thus, such use of [the seal) is not
prohibited by the term, "maliciously"
. . . .
The use of a reproduction or
facsimile of the Great Seal
on
invitations to political
fund-raising
events neither pertains to commerce nor
renders
the
invitations
themselves
profitable.
Thus,
the
use
of
a
reproduction or facsimile of [the seal] on
these invitations is not done for
commercial purposes
. .
59 Ops. Cal.
Att'y Gen. 393, 395 (1976).
3. Elections Code section 11709 prohibits the use of
official seals on simulated sample ballots:
(b) No such simulated ballot or
simulated sample ballot shall bear any
official seal or the insignia of any
public entity, nor shall any such seal or
insignia appear upon the envelope in which
it is mailed or otherwise delivered.
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4. Penal Code section 472 provides:
Every person who , with intent to
defraud another, forges, or counterfeits
the seal of this State, the seal of any
public officer authorized by law, the seal
of any court of record, or the seal of any
corporation, or any other public seal
authorized or recognized by the laws of
this state, or of any other state,
government, or country, or who falsely
makes, forges, or counterfeits any
impression purporting to be an impression
of any such seal, or who has in his
possession any such counterfeited seal or
impression thereof, knowing it to be
counterfeited, and wilfully conceals the
same, is guilty of forgery.
This Section is aimed at criminal fraud and would not appear to
apply to reproductions of the City seal for political purposes.
In determining the necessity for City regulation in this
area, it might be instructive to examine the case of People v.
Nathanson, 134 Cal. App. 2d 43, 284 P.2d 975 (1955). In
Nathanson, a member of the city Council of the City of Palm
Springs, who used official stationery in his reelection campaign,
was indicted by the grand jury for violation of Penal Code
Section 504 proscribing embezzlement. The Court of Appeal
reversed a lower court decision setting aside the indictment,
indicating that the evidence established probable cause to
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continue with prosecution.
In that case,
the Court of Appeal
there was no city
noted that the Councilmember claimed that
regulation or ordinance defining the scope of the Councilmember's
duty with respect to the use of official stationery. The court
of Appeal stated:
The matters thus suggested present
questions of fact, rather than legal
questions which are controlling at this
time. The appropriation of public
property for private use by an officer of
a municipality is a violation of section
504 of the Penal Code. The evidence, as a
whole, would justify the inference that
this stationery was intended for official
and not for personal use, and that it was
not a gift in the sense contended for. It
cannot be held as a matter of law that the
use of such stationery in a campaign for
reelection is so certainly in the publ ic
interest as to constitute an official
rather than a private use. Since he used
it in his campaign, at the cost of the
city,
it
cannot
be
said
that
the
respondent derived no personal gain. The
argument that such stationery with the
respondent I s name on it would be useless
to others, is not persuasive with respect
to the larger quantities specially ordered
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for campaign purposes. Moreover, whether
these articles were taken and used openly,
under claim of title and good faith, is a
matter of defense presenting a question of
fact which may be raised at the trial.
284 P.2d at 977-78 (citations omitted) .
Nathanson concerned the use of official stationery supplied
by the City rather than private stationery made to look official
by reproduction of the seal. However, one of the reasons for the
underlying dispute in Nathanson was the failure of the city to
establish rules for the official use of city stationery.
PROPOSED ORDINANCE
The proposed ordinance amends Municipal Code section 2601.
The new section would prohibit private persons from reproducing
or using the City Seal. In addition, use of City stationery
would be limited to official City business and political use of
the City seal would be prohibited. The ordinance would permit
recognized employee organizations representing the city employees
to continue using the City seal.
RECOMMENDATION
It is respectfully recommended that the accompanying
ordinance be introduced for first reading.
PREPARED BY: Robert M. Myers, city Attorney
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CA:RMM:rmd180/hpca
City Council Meeting 2-25-86
Santa Monica, California
ORDINANCE NUMBER
(City Council Series)
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF SANTA MONICA AMENDING SECTION
2601 OF THE SANTA MONICA MUNICIPAL CODE
RELATING TO THE USE OF THE CITY SEAL
THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES ORDAIN AS
FOLLOWS:
SECTION 1. Section 2601 of the Santa Monica Municipal Code
is amended to read as follows:
SECTION 2601. Use of the city Seal.
(a) The purpose of this Section is
to restrict use of the City Seal to
official city business.
(b) The City Clerk shall have
charge of the City Seal and shall aff ix
the City Seal to all certificates required
by law, by this Code, or by ordinance of
the City.
(e) Except as provided for in this
Section, no person, other than the City of
Santa Monica, shall reproduce, use, give
away, sell, or distribute any seal, or
facsimile thereof, purporting to be or
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represented to be the city Seal of the
City of Santa Monica.
(d) city officers, City employees,
members of the City Council, and members
of City Boards and commissions, may use
stationery and printed materials with the
City Seal, or facsimile thereof, while
acting within the scope of their office or
employment.
(e)
No person,
including any
elected officer of the city, shall use the
City Seal, or facsimile thereof, in any
correspondence or other printed materials
distributed in favor of or against any
ballot measure or in favor of or against
any candidate for public office.
(f)
A
recognized
employee
organization may use the City Seal, or
facsimile thereof, on stationery and
printed materials used in the scope of its
representation of City employees and on
articles of clothing intended for use by
City employees.
SECTION 2.
Any provision of the Santa Monica Municipal
Code or appendices thereto inconsistent with the provisions of
this ordinance, to the extent of such inconsistencies and no
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further, is hereby repealed or modified to that extent necessary
to affect the provisions of this ordinance.
SECTION 3.
If any section, subsection, sentence, clause,
or phrase of this ordinance is for any reason held to be invalid
or unconstitutional by a decision of any court of competent
jurisdiction, such decision shall not affect the validity of the
remaining portions of the ordinance.
The city Council hereby
declares that it would have passed this ordinance and each and
every section, subsection, sentence, clause, or phrase not
declared invalid or unconstitutional without regard to whether
any portion of the ordinance would be subsequently declared
invalid or unconstitutional.
SECTION 5. The Mayor shall sign and the City Clerk shall
attest to the passage of this ordinance.
The city Clerk shall
cause the same to be published once in the official newspaper
within 15 days after its adoption. This ordinance shall become
effective 30 days from its adoption.
APPROVED AS TO FORM:
~ "'^' \--....----
ROBERT M. MYE;S-- ff
City Attorney
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CA:RMM:rmd179a/hpca
City council Meeting 3-11-86
MAR 11 1'86
Santa Monica, California "'A~ 2 5 1986
STAFF REPORT
( OCl -- COt! - {J3
TO:
Mayor and City Council
FROM:
City Attorney
SUBJECT:
Ordinance Amending Municipal Code section
2601 Relating to Use of the city Seal
At its meeting on February 25, 1986, the city Council
introduced for first reading an ordinance relating to the use of
the City seal.
The ordinance is now presented to the city
council for adoption.
RECOMMENDATION
It is respectfully recommended that the accompanying
ordinance be adopted.
PREPARED BY; Robert M. Myers, city Attorney
~-B
MAR 11 1986
PfAR 2 5 1985
e
CA:RM}I:rmdlBO/hpca
City Council Meeting 3-11-86
e
Santa Monica, California
ORDINANCE NUMBER 1363(CCS)
(City Council Series)
AN ORDINANCE OF THE CITY COGNCIL OF THE
CITY OF SANTA MONICA AMENDING SECTION
2601 OF THE SANTA MONICA MUNICIPAL CODE
RELATING TO THE USE OF THE CIry SEAL
rHE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES ORDAIN AS
FOLLOWS:
SECTION 1. Section 2601 of the Santa Monica Municipal Code
is a~ended to read as follows:
SECTION 2601. Use of the city Seal.
(a) The purpose of this section is
to restrict use of the City Seal to
official city business.
(b) The City Clerk shall have
charge of the City Seal and shall afflX
the city Seal to all certificates required
by law, by this Code, or by ordinance of
the City.
ec) Except as provided for in this
section, no person, other than the City of
Santa Monica, shall reproduce, use, give
away, sell, or distribute any seal, or
facsimile thereof, purporting to be or
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represented to be the City Seal of the
city of Santa Monica.
(d) City officers, City employees,
members of the City Council, and members
of City Boards and Commissions, may use
stationery and printed materials wlth the
city Seal, or facsimile thereof, while
acting within the scope of their office or
employment.
( e)
No person,
including any
elected officer of the City, shall use the
ci ty Seal, or facsimile thereof, in any
correspondence or other printed materials
distributed in favor of or against any
ballot measure or in favor of or against
any candidate for public office.
( f)
A
recognized
employee
organization may use the city Seal, or
facsimile
thereo f ,
on
stationery
and
printed materials used in the scope of its
represe.ntation of c~ty employees and on
articles of clothing lntended for use by
city employees.
SECTION 2.
Any prcvls:.on of the Santa !1onica Hunicipal
Code or appendices tl:ereto inconslstent with the provisions of
this ordl.nance, to the extent of such inconsistencies and no
- 2 -
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further, is hereby repealed or modified to that extent necessary
to affect the provisions of this ordinance.
SECTION 3.
If any section, subsection, sentence, clause,
or phrase of this ordinance is for any reason held to be invalid
or unconstitutional by a decision of any court of competent
jurisdiction, such decision shall not affect the val~d~ty of the
remalning portions of the ordinance.
The ci ty Council hereby
declares that it would have passed this ordinance and each and
every section, subsection, sentence, clausel or phrase not
declared invalid or unconstitutional wlthout regard to whether
any portion of the ordinance would be subsequently declared
invalid or unconstitutional.
SECTION 5.
The Mayor shall sign and the City Clerk shall
attest to the passage of this ordinance.
The ci -:.y Clerk shal:!.
cause the same to be published once in the official newspaper
within 15 days after its adoption. ThlS ordinance shall become
effective 30 days from its adoption.
APPROVED AS TO FO~I:
~ "--. L -x--~- --,
ROBERT H. HYERS U
city Attorney
- 3 -
..
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Adopted and approved thIS 25th day of March, 1986.
I hereby certIfy
fl~/;//Z~-
;\....-./ . M a yo r
I
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i
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ttat
----
the foregoing Ordinance
No.
1363(CCS)
was duly and regularly Introduced at a meetIng of the CIty
CouncIl on the 25th day of February 1986; that the saId Orclnance
was thereafter duly adopted at a meetIng of the Clty Council en
the 25th jay of Yarch 1986 by the followIng CouncIl vote:
Ayes: CouncIlmembers:
Conn, EpsteIn, JennIngs, A. Katz,
H. Katz, Zane and Mayer Reec
~Qes: Councllmembers:
None
AbstaIn: Councllmembers:
None
Absent: Councll'Ilembers:
None
ATTEST:
;1/2 Y: · Qour
ASslstan~Cler~
e
. / ( c - (-eLl < [;-S
Santa Mon~ca. Cahiorn1a., October 29. 197
TO:
Mayor and City CouncIl
1/1)
PRESENTED TO
CITY COUNCIL
NOV 121974
Tms f;;~ST"
r.ZTURM::D TO THI
CITY CLt~K'S Ci'EtCS
FCj./, iluaa.
suggestlons for des:igns for possible City flags.
'.J
~
"-
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FROM:
City Staff
SUBJECT:
Co at InformatIon for CIty Flag
Introduction
This report exaznines cost and
Included wJ.ll be estunated productIon and manufacture C05t5 and suggestlons
for improvements of such flags.
Back.g:round
The City1 s Centenzual Committee held a contest at Santa Monica. College for
designs for a CIty flag. The Clty CouncIL on September 17) ! 974 asked staff
to determine approximate costs and possIble lmprovements for Council selected
design3. Council also a.sked for mock-ups of each ot the four designs. Page A
shows these four designs. The four designs were then sent to five flag manu-
facturers for reVlew and comment.
Cost
The flag manufacturers considered Flag "A" the least expenSlve. The cost for
100 4' X 6' flags was estimated between $20 and $40 per flag. The cost of 200
wa.s estimated between. $17 and $35 per flag.
Flag ".Et! ..vas estimated a.t a slightly hlgher cost. The costs fo~ 100 or more
4'x 6' .flags were estimated a.t $35 to $70 a flag. It was suggested that three
background colors be used- -all very bright.
?lag Hell and Flag '~D" were consl.dered more costly:- aod diffIcult to .znanuiacture.
e
To: Mayor and Council
~2-
e
October 29. 1974
Flag "e" cost approxiznate1y $75 to $125 per flag in lots of 100. Flag "DIl
was considered the most difficult to make and two firms declined to estimate.
One other firm estimated at over $100 per flag.
. '.1 l.: J
Reconunendations
CounC'!.il should conslder WhlCh of the flags would be best suited for the Santa
Monica Centennial and adnse staff.
Prepared by: Alan Melcher
APM:rs
attachment
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