SR-11-B (22)
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Santa JI.'on~ca, Cal~fornla September 27, 1979
TO: Hayor and C~ty Council
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FROM: City Staff
SUBJECT: Santa ~;onica Pier Parklng JWT
9 1979
Introduction
Thls report concerns parklng on the Santa r~onlca
Pler, contains certaln condltions requested by the Santa
Monica Pler Lessee's Assoc~atlon, recom~ends City Council
approve mlnor word chan~es in Clty Ord~nance 3200 and
approve a resolutlon for the operatlon of the Santa Monica
P~er parklng lot.
Packaround
For many years the parking lot on the Santa Monica
Pler was under the supervlsion of the Department of Recreatlon
and Parks. When the P~er was placed under the d~rectlon of
the Department of Entertalnwent Facillties no changes ln
ordlnances or resolutions were made. Staff requests these
changes now be made.
Recently the fee for parklng on the beach parklng
lots was lncreased to two dollars daily. In order to brinq the
parking on the Pler In llne wlth thlS lncrease, Staff has been
planning a sl~llar lncrease for the Pier; however, strong
obJections by the Pler Lessees have led Staff into a ser~es
of dlscussions wlth a cO~lttee of the Pler Lessees ln order
to take into account thelr suggestlons.
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The reco~~endat~ofl8 ~n this report ~ncorporate,
In so far as 1S posslbleE the desires of the Pier
Lessees.
Explanatlon of Validation Syste~ as Exists and as Proposed
Under the present syste~ the pier patron pays for
parking upon enter~ng. Then, after receivinG a valldation stawp
on the ticket frow the Pler lessee, the refund of the full
a~ount is returned by the parkinq lot employee when the patron
exits. The ticket 1S forwarded to the City Depart~ent of
Flnance. The lessee 1S then lnvoiced at a reduced awount,
elther 259 or 15c per ticket, or in one case no charge at all.
The amounts and policy are not wrltten and were lnherlted
when the Clty took over the pier operatlon.
The proposed systeM would el1mlnate all cash returns
by the Clty parklng lot e~p1oyee, requlrlng the buslness on
the Pler to refund for valldatlons. The tlckets would then
once a month be submltted to the City pier office for
verlflcatlon and a check be lssued fro~ the City Department of
Finance to the Pler lessee for 75% of the cash refunded
to the customer. This, In effect, would be a sharing of the
parklng costs by the lessee and the Clty on a 25%/75% basis.
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Santa Monlca Pler Parking Plan as Developed with Pler Lessee's
Associatlon
Summer fee:
Two Dollars weekends
TvlO Dollars weekdays
One Dollar daily after 4:00p~
Wlnter fee:
Two Dollars weekends
One Dollar weekdays
One Dollar dally after 4:00pIT
Lessees:
One free plastlc entry card per lease
for dally use and a deposlt of $ 10.00.
Addltional cards to be pald for
at an e~ployee rate.
Employee:
Fee to be $ 5.00 per month each
wlth a deposlt of $ 10.00 for each
plastlc entry card.
Flshermen:
Fee to be $ 10.00 per month with a
deposit of $ 10.00 for the plastlc entry
card.
Validatlons:
Restaurant patrons to be reimbursed
by Pler Lessees.
Valldatlons to be optlonal, at the
choice of the Lessee. City maXlmu~
reimbursement to Lessee to be 20%
of Lessee's Monthly mlnlmuro rental.
Lessee to be relnbursed Monthly by the
City at a rate of 75% wlth a 25% charge
made by the Clty. That is, 25~ charge
upon Lessee for $ 1.00 ticket and a
50~ charge for a $ 2.00 tlcket.
AnalYS1S
The two dollar charge ln the suro~er tl~e wlll serve
to bring the Pler parklng ln line with the nearby beach lots.
The one dollar charge after 4:00pm 15 designed
to encourage evening use of the Pler.
Some Lessees have in the past been reguestlnq free
parklng for spouses and chlldren; therefore staff has offered
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one free eard for the actual Lessee w~th addlt~onal cards
to be prov~ded at the same cost as employees.
Staff or~ginally planned to charge $ 20.00 per month
for eroployees as is now charged in the City parking structures,
but ~t was requested by the Lessees that this be reduced to $ 5.00.
The val1dation system as presented in thlS report
would be the one recommended by Staff. Th~s is with some
reservations, however, since over the past several years the
loss through valldations to the Clty has been ln excess of
$ 31,000 per year.
Requested Changes ln the Santa Monica Municipal Code
SeetloD 3208 A:
ADD:
"Director of Entertainment Fac~litles....
....in the Santa Mon~ca Pler Parking Lot."
Sectlon 3209 A:
ADD: "Except no truck over 6.6 tons shall be
allowed upon the Santa Mon1ca P~er, w~th the exceptlon of
emergency vehlcles." (See Exh~bit A for comparison).
Lessee's Assoc~at1on Requests
In addltion to the parking plan which has been ]olntly
developed by the Staff and the Lessees, Staff 15 subm~tt1nq
five requests by the Lessee's Assoclatlon relating to changes
In the ~ier parking arrangements. These changes proposed by
the Associatlon are:
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a)
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A large and clearly V1S1ble slgn should be lnstalled
at the top of the Pler brldge indicatlng that
payment is $ 2.00 or $ 1.00.
On busy weekends ~ore patrols should be on hand ln
the lot and ln communlcation wlth the Ocean Avenue
entrance to the P1er.
Pler parking patrons should pay on eXlt,not on entry.
validations should be by stamps, bought ln advance
by the Lessee to be glven to patrons. Refund to
patron would be by parking lot attendant upon eXit.
An hourly rate of SOc should be instituted WhlCh
would encourage more short term use of the lot, and
free up spaces currently used by all day beach goers
for use by Pler patrons.
b)
c)
d)
e)
It 1S the Judgement of Staff that items a) and b)
can easl1y be lnstltuted. However 1 lte~s c), d), and e) are
1nadvisable and 1t 1S recommended that these conditions not
be granted for the fOllowinq reasons:
Itero c): Payment on EX1t
Prequently an eXiting auto w1ll refuse to pay for
parking. Intoxlcation of numerous patrons has caused preViOUS
parking payment problems that have been eli~inated by payment
in advance.
Item d): Val1dat1on Method
City pol~cy elsewhere does not allow parking validation
in publlc parking lots. Staff favors extend~ng thlS policy
to the Pier. However should Counc1l des1re to continue validation
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on the P~er, a more des~rable method lS the one outl1ned
by Staff above. ThlS 1S preferred Slnce no ~oney changes hands
as autos eXlt and It el~m1nates the llne of waitlng autos.
Item e): Hourly Rates
Even with the use of ~echanical and electronlC
tlcket devices, adm~nistrat~on of this $ 130,000 annual
revenue to the City 1S time consuming and complicated. To
add the further cOTIplicatlon would ~ake it even wore dlfficu1t
to keep accurate and honest reportlng. Very little galn ln
revenue to the City or lncreased space availablllty would
be achleved by an hourly rate. At the present tlme the
parklng lot nears maX1Mum capaclty for a total of only about
elghty hours out of the entlre year.
Recom.mendatlon
It is reco~menaed the Clty Caunell adopt the
attacherresolutlon establlShlnq rules and regulatlons
for the operation of the Santa Monlca Pler parking lot and
permiting the Clty Manager to set parking fees not to exceed
three dollars per day. ThlS resolution is slmilar to the
eXlstlnq resolution regulating the beach parking lots. It 15
further recommended that the Clty COUDell direct the City
Attorney to prepare an a~endment to the Clty Ordlnance 3200
reflecting the changes as outllned in thlS report.
Exhib1t "A" Changes to Ord~nance 3200
Exhlblt "B" Resolut1.on for the operatlon of the Pler Parking Lot
prepared by:
Gary Ferguson, Ray Sage, Peter Kipp
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SAt."TA MONICA MUz.;CCIPAL CODE ,
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Chapter 2 - PUBLIC PARKING LOTS ~-;.
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SIC J2lIO SECTION 3200 A Public Park Lot as SECTION 3204 No Person Shall Remove SH J2lM I .' I
\ Ad<ltd used In this chapter shall mean all unmetered AUtcI
.......... BrOrd an automobIle from a pubhc parkmg lot except Ir 0<4 ,. I I
,,501eCl parkmg lots owned or operated by the elty of through a marked eXit gateway or dnveway. "5IJ 1 cca
~dif'a Santa MOnica, Ad;:'"
SECTION 3205 No Person In Charge of, 7- .
s.. alO1 SECI'ION 3201 Ko person shall stand or dnvmg 8 vehIcle, that 18 standmg, parked, s.. 3l1l1
~.~dtcl or park any vehIcle on any publIc park- A..utI
By On! or bemg operated on any publIC parkmg lot, If /lid
t1I1BCCI ing lot between the hours of 3 00 o'clock 8hall refuse to exhIbit upon demand of any "501 eel
A 7I-r and 6 '00 o'clock A M whether said Ad:,l.
"".;It" attendant hiS copy of the elty of Santa MOnica 7. II
.1HI veWcle is occupIed or unoccupIed, with- Parkmg Ticket. nor shall such person fall to
out a valid permit aff1:Ked to the wind- dIsplay upon hIS vehIcle a copy of said tIcket
shIeld of saHl vehIcle, prOVIded, however,
that no person shall park Of leave stand- There shall be a rebuttable presumptIon that
mg any vehIcle m the 2600 Beach Park- any vehIcle leavmg a pubhc parkmg lot Wlth.
mg Lot for any penod between sunset out a Beach Parkmg Ticket on the vehicle. or
and 15unnse of the next succeedmg day In the posseSSIOn of the dnver, that such drIver :I~ : ~.
Without a valid permit flO affixed to the entered sald lot before the attendant arrived
wmdshleld of IiIlUd vehIcle for duty Ilnd that no Parkln~ Ticket was
, purcl1llsed by said driver for said vehicle 1'\0
I SIC 3201A SECTION 3201A Beach Parkang Lot person shall remove a Parkmg Ticket from
AlPtnh4 Parkmg Permlts. Any resIdent of the CIty any vehicle whlie on the parkmg lot
B1 ~n1 hVmg m a deSIgnated permIt area may make
I1DJBCU
AoI.,.d application for a reSIdent or guest parkIng SECTION 3206 No Vehlcle Shall Be he 3201
11471 penmt for use at beach parkmg lots durmg the parkeci In any public parkrng lot except en- ....d.~
iJ O'd
tImes that parkmg IS otherwise prohIbIted tIrely wlthm a space mdlcated by pamted *501 eea
Such parkmg penmts may be ISSUed for a lmes, saId spaces bemg commonl~ referred to Ad#llll
perIOd of up to one (1) year and shall be proces. asa "parlung slot" or "parkmg st.a 1," nor sball 7- ..
sed by the Department of Recreation and any vehicle be parked where there IS posted a
Parks Permit fees. If any, delHgnated permit "No ParkIng" Sign
areas, and exempu-d periods may be e8tab.
, hshed and changed, from time to tame, by reo SEeTIOr-: 3207 r\o Person Havmg con- he 3207
, solutlOn trol. charge or custody of any dog 80al I permIt ",...d
By 0..
the same to go upon any publIc parkIng. lot, '501&&.
So<: 3101. SECTION 3201B Any person v101atmg except wlthm a vehIcle The prOVISIons of thiS "':1111
~m,.4" an}' of the prOVIBlOnB of BeetloD 3201 of the BectlOn shall not apply to dogs which have been 7, ..
IIJDrd
f1 onCCll Santa MOnica MUniCipal Code shall be guilty especially traIned and used for blind persons to
Ad.plN of an mfractlon Any person convicted of an 8lQ and gUIde them m theIr movements whIle
1'''11 Infraction under the prOVISlona of .I3ald Section BUch l'ogs are bemg used for such purposes; all
3201 shall be pUnishable by a line of not less other dogs found In any pubhc parkmg lot
toan Five ($5 OOl Dollars and not more than shall be Impounded
Twenty-Five ($25) Dollars Each such person SECTION 3208A Designation or Motor. Sl~ 320M ~ .
shali be guilty of a separate ofTense for each ...
cycle Parkmg Areas. Addlll
and every commiSSion of any ViolatIOn of any bJ On!
prOVI~lOns of SectIon 3201 of thiS code and 1 The Parkmg & Traffic Engmeer, In con. .1I13o'C&1
shall be pUnished accordingly In addition to (onmty WIth applicable rules and regulatIOns M1dl
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any other penalty proVIded by la Yo', any l"ehIde shall deSignate speCific areas on the first floor
perked In VIOlatIOn of Seclion 3201 of thl!~ code of the Central Busmess DIstrIct parkmg struc-
may be towed, at the owner's expense, from the tures for the parkmg of motorcycles, motor-
parkmg lot and Impounded. and the owner drlVen cycles, go-karts, or motor scooters
therof, shall be responSIble for any fees an con- 2 The !>,rector nf_ Parks & ll<>~r"Ahnn, m .'
nectlOn With such towIng Ilnd Impoundang confonnIty WIth applicable rules and regula-
tIOns shali deSIgnate speCified areas for the use
Sic 32112 SECTION 3202 No Person Shall Dnve a of 5uch vehicles In beach parkmg faclh~l~s
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AdHfl vehicle onto any public parkmg lot WIthOUt SECTION 3208B Setting o( Annual Sit 32011
IJ Onl '.
#5111'1:1 pa}'mg tbe posted fee Co the attendant on duty Rate8. Annual parkmg fees for reserved-use Ada"
Ad:t. thereon In the event any vehIcle IS standIng or of such speCIfied areas shall be adopted an con. 'y Onl
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parked on any pubhc lot before the attendant formlty WIth eXlstmg city regulatIons, and UQ!ltcl
arnves for duty, no ~rson shaH dnve saId said regulatIOns may be amended from tIme to 11 71
vehIcle from said par mg lot WIthout paymg tIme by resolulion of the City CounCIl ~ .
the posted fee to the attendant on duty there- SECTION 3208C Parkmg or Dnvmg in lu 3201C
on Undeaignated Areas Prohibited. It shall be A4dlll
by On!
SK 32111 SECTION 3203. No person Shall Dnve a unlawful for any person to park or drIve a .11l34C1:S
AdtM vehicle onw any pubhc parking lot through a motorcycle, motor-driven ~cle. go-kart, or A'lttcl
By {Jri Nlt
'~1CC1 drlvew~ posted Wlth a "iD .tiltlng "Do No~ motor scooter on any area 0 any pubhc park-
A';"" Enter." Ing lot. except as autbon:ted by t.h.is B8Ct1on.
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SANTA MONICA MUNIClPAL CODE lO3-A f
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a.c 3ZOf SECTION 3209 It shall be Unlawful for SECTION 3212 No Person Shall drlve bc 3211 r~~ .
Add.G any person to dnve a truck on any pubhc park- onto any public parkmg jot a vehIcle to whll.:h Uded ~dl .
8y Old ~llrd oj'
mg lot For purposes ofuus section only, pick- IS attached a trailer, provIded that on the park- . I.
1II5111tC1 leca . I
''':=' up and panel-delivery vehicles, If one-ton mg lot commonly known as the "Deauvllla fat:'
,- capacIty or leBB. shall not be deemed a truck Sand Lot," which IS located Imnlelhately north
ThIs sectlon shall not be apphcab1e to any of the Santa MOnica MUniCIpal PIer. It shall be
truck makIng regular busmess dehvenes or permISSIble to dnve a vehicle to which IB at.
plck.up to merchants mamtalnlng an estab- tached a trBJ]er,
h~hed place ofbuBmess adJacent to BUch park.
IDg lot SECTION 3213 Unless otherwise post- SK 3213
ed, no person shall dn ve II mowr vehIcle upon ~dd.dd
s.c 3Z1D SECTlOK 3210 No Person Sh.all depOSit By Ord
A.d.. or throw upon any public parkmg lot any any publiC parkIng iot at a speed greawr than lIIsaitta
By Ord fifteen (15) mIles per hour As used In thIS ~~OlIlt11l
#5II1CtJ paper, aBhes, dIrt, tra.sh, or htter of any kmd of section, a public parkmg iot shall mean any I".P
uz't" nature whatsoever
7 l!II offstreet parkmg faCIlity, metered or unme-
s.c 321 1 SECTION 3211 No Perllon Shall. while tered, whIch IS owned or operated by the C1ty
~dd.d dnvmg a vehIcle on lIny pubhc parktng lot, of Santa MOnica or the Parlung Authonty Q{ ~.
Oy IIr. dnve In exceu of the polIted speed haut. the C1t;y of Santa Moroca. I:
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