SR-11-A (29)
'P'): PJS: lw
vouncll Meetlng ~8/23/83
Santa Meca, Ca11fornla 11_ A-
A{l6 2 3 1JIJ
TO: Mayor and Clty Councll
FROM: Clty Staff
SUBJECT: Revlew of Clty Po11cles Toward Vendors and Proposal
for an Experimental Vendor Program at Santa Monlca Pler
Introduction
ThlS report responds to a Clty Council request at 1tS August
31, 1982 meetlng that staff reVlew and evaluate eXlstlng Clty
POllCY toward food and product vendors. The report reVlews C1ty
and County regulation of vendors and summar1zes how a number of
other clt1es approach this issue. The report recoID~ends that
a carefully structured demonstrat1on vendor program for Santa Monica P1er
be implemented for one year and evaluated. If this evaluatlon
concludes that the vendor program produces clear beneflts to
the City, it 1S further recommended that Councll conslder
approvlng vendor programs for other locatlons.
The purpose of this demonstratlon vendor program lS to determ1ne
the value of vendors 1n provldlng lmproved shopplng opportunit1es
through expand1ng the varlety of avallable goods. Other potentlal
beneflts lnclude 1ncreased Clty revenue and an enhanced pedestrlan
envlronment. The trlal perlod wlll also allow evaluatlon of Clty'S
ablllty to enforce vendor requlrements deslgned to m1tigate problems
frequently clted by opponents of vendors.
Back9round
Street vendors sell1ng food and commerc1al products from mob1le AUG 2:1 1'983
and statlonary displays, and pushcarts (hereafter "vendors") I/-A
are 1ncreaslngly a feature of urban areas throughout the United
States. In recent years vendors have been a prominant part
Mayor and C~ty C4ItC~1
-2-
~Ugust 23, 1983
of publ~c and private central city rev~tal~zat~on proJects and
urban waterfront restorat~on efforts. Advocates suggest that
vendors add an ~mportant sense of v~tal~ty to the pedestr~an
envlronment, foster small bUSlness enterprise, prov~de outlets
for local artlsts, lmprove the mix of goods available to consumers,
and return sales tax dollars to the clty (see Exh~blts A & B). Others
argue that vendors present licenslng, health and garbage problems
(see Exhiblt C), and unfalrly compete w~th local buslnesses.
In Santa Mon~ca, vendor actlvlty 15 regulated by numerous,
overlapplng and sometlmes confus~ng prov~s~ons of the Munlcipal
Code, County Department of Health SerVlces and State Department
of Health SerVlces requirements, Pol~ce Department perm~t pol~cy
and City Counc~l policy. Among the Municlpal Code prov~s~ons
appllcable to this issue are the followlng:
o Sect~on 3335 proh~blts anyone from leav~ng property or
materlal on publlC sldewalks for longer than ten minutes.
o Section 3376 limits the amount of time a "peddlern or
"vendorn may occupy a part~cular locatlon on publ~c property
to ten mlnutes, spec~f~es certain food items that may be
sold from pushcarts located on publlC property lf a Pollce
permlt lS obta~ned, and specifles that "lunch, meal or
eating cart or vehicles" may occupy fixed locatlons on
Clty Streets as asslgned by the Pollce Department exceptlng
locatlons near intersect~ons, publlC schools, establlshed
restaurants, cafeterlas, lunch counters, or "eat~ng places".
Under thlS authority the Pollee Department currently prohlblts
"lunch trucks" from operating on Ocean Avenue, west of
Ocean Avenue and on City and County property.
:1i5._'Or ane Ci t.! eWc:.1
o Section 5104 defines
-3-
.
vendor of food or
I_e.r; 1.:::; t 22,
':91;$3
a "hawker" as a
food products operatlng on the street, a vehlcle, or by
carry~ng the food ~tems.
o Sect10n 5120 requlres all hawkers to obtain a City permlt
and meet County Health Department regulatlons. There are
currently no actlve hawker permlts In the Clty.
o Section 5121 requlres all hawkers and "peddlers" vendlng
food from fixed locatlons to comply w1th regulatlons
pertaining to "food establishments" (e.g. food market) .
o Section 6220 deflnes an "ltinerant vendor" as a vendor who
lntends to do bUSlness in the Clty for not more than 120 days.
ThlS def~nltion does not include hawkers, peddlers from
vehlcles or persons selllng frult, vegetables, butter, eggs,
or other farm or ranch products, This Section also
establlshes a $50.00 per month business license fee. There
are currently SlX active it~nerant vendor permlts In the
Clty, two at the Pler and four for lndivlduals selling
ltems In hotels.
o Sectlon 6233 deflnes several klnds of "peddlers" and establishes
annual buslness llcense fees. There are approximately
80 active perm~ts, most of which are lunch, catering,
frult and lce cream trucks.
o Sectlon 6234 prohlblts peddllng of goods, wares, merchandlse
and food stuffs on publlC beaches.
o Sectlon 6235 waives peddler and hawker bUSlness license
fees for certaln veterans except those who sell frult or
vegetables.
o Sectlons 6330 through 6335 permit the Department of Recreatlon
and Parks and the Chamber of Commerce to conduct up to six
Cultural Arts and Crafts shows on City parks and Santa Monlca
Mall, subJect to certain condltlons.
~ayor and City C1IJC11
-4-
t1fUgust 23, 1983
o Sectlon 10231(e) prohlbits peddllng on Santa Monlca Pler
wlthout authorlzatlon of the City Councll.
Desplte the enabllng provlsions of the above Munlclpal Code
Sectlons lt has been C~ty pol~cy for more than twenty years
not to permlt food sales ln C~ty parks. Durlng the summer
of 1982 permits were lssued to two lce cream vendors (ChipW1Ch
and Klondlke) for a month experlmental perlod to allow sales
in palisades Park. A hot dog vendor subsequently persuaded
staff to issue permlts as part of th~s same one month experlment.
At the City Councll meetlng of August 31, 1982, Councllmember
Reed requested discuss~on of the vendor experiment ln llght
of complalnts she had received about the vendors. A motlon
dlrectlng staff not to lssue new vendor permlts or renewals
and to lnvestlgate the matter and report back to Councll was
passed by all s~x Councilmembers present.
AnalYS1S
In addltion to revlewing City, County and State pol1cles and
regulatlons governlng vendor operation, staff contacted
representatlves of other cltles to lnvestlgate alternative
approaches to thlS lssue. The results of thlS lnvestlgation
are brlefly summarlzed below:
o Sacramento food and flower vendors are permltted only
wlthin the Central Business Dlstrlct and Old Sacramento
durlng the annual Thlrd of July celebratlon. Permlts are
granted by the City Manager subject to speclflc criterla,
lncludlng flxed locatlons. Business llcense tax and
Downtown Business Improvement Area tax are assessed.
A fee cover1ng the costs of addltlonal Clty serVlces provlded
Mayor and City C~Cll -5- ~UgUst 23, 1983
ln conJunctlon wlth vendor operatlons may also be assessed.
Llabllity lnsurance, a pollce check and flngerprintlng are
requlred.
o San Franclsco'S street vendors ~n the Wharf area are
world reknown. Permits are granted for three-month
lntervals for a very low fee. Clty staff reports
exceSSlve enforcement problems and a llkely fee lncrease
to finance addltional enforcement personnel.
o Santa Barbara features a well-known arts and crafts show
each Sunday along Cabrlllo Boulevard adJacent to the
beach. Permlts for flxed locat~ons are lssued on a
flrst-come, flrst-served basls. BUSlness Llcense Taxes
are walved, but artlsts wlshlng to sell their work must
pay an annual permit fee of $225.00 and obtaln a Board of
Equalizatlon Permlt. Categorles of arts and crafts are
approved by the Arts and Crafts Show Advisory Cornmlttee.
o Los Angeles requlres vendors to obtaln a Conditlonal
Use Permit (usually denled) and a Coastal Permlt, if
appllcable. Earller thlS year a graduated penalty
ordinance was enacted ln response to frequent vlolatlons
by vendors and property owners In the Venlce Boardwalk area.
o San Diego generally permits pushcart vendors only on
private property. The City's Department of Parks and
Recreatlon has lnltiated an experimental vendor program
thlS summer that wlll lnclude six hot dog and lce cream
vendors at the beach. For the three-month program,
vendors wlll be charged a $225.00 processing fee plus
15% of gross sales.
Mayor and C~ty~uncil
-6-
~gust 23, 1983
o At both Redondo P~er and Stearn's Wharf (Santa Barbara)
vendors must be sponsored by ex~stlng lessees, w~th the
City rece~v~ng a small percent of gross sales.
o M~aml, Florida 15 propos1ng to revise 1ts sidewalk and
street vendors ord~nance to perm~t vendors ln the Central
Buslness Dlstr~ct and Flagler Promenade area. Standard
Permlts, insurance and Health Department lnspectlons w~ll
be requlred. Farmers and growers selllng thelr own
products would be exempt from requlred perm~ts.
o Orlando, Florlda permlts vendors w1th a "sol~c~torls"
perm~t to operate only on prlvate property ln commerclal
areas. An annual perm~t, character references, flngerprints
and photographs are requlred.
In rev~ew~ng the vendor issue wlth representat~ves of these
Jur~sdlct~ons lt became clear that a successful vendor program
must address the followlng issues:
o Locat~on. Most Jur~sd1ct~ons restr~ct vendors to actlve
publ~c and tour1st areas, prec1sely those areas Wh1Ch
vendors themselves prefer. Candidate locat~ons 1n Santa
Monlca 1nclude the P1er, the Third Street Mall, Ocean
Front Promenade and pal1sades Park. Spec1f1c space
allocatlons tend to reduce conflicts between vendors.
o Food vs. Products. Both would seem appropr1ate 1f properly
regulated. Current City and County reqUlrements for food
vendors appear to be adequate as measured agalDst other
Jurisdictions. With respect to products, the C1ty may
w1sh to glve preference to or1g1nal or handcrafted
versus mass-produced ltems. Consideratlon should also
Mayor and CltY~UnCll
-7-
.ust 23, 1983
be glven to how the proposed products contrlbute to the
varlety of goods avallable to the publlC, wlth the
intent of avoldlng dupllcatlon of ltems already
avallable ln adJacent established bUSlnesses.
o Permlts, llcenses and lnsurance. EXlstlng Clty and County
permlts appear to be the mlnlmum necessary to ensure that
the publlC health, safety and welfare are protected.
A minimum level of product and llability lnsurance would
seem a reasonable addltlonal requlrement, along wlth a
State Board of Equallzatlon seller's permit.
o Fees. In addltion to permit fees, many cltles collect
rent from vendors for the privilege of dOlng business
on public property. These fees range from token sums
to percentages of gross sales to flxed monthly rents.
The San Diego Pushcart Vendors Assoclatlon recommends that
15-18% of gross sales is a reasonable fee that legltlmate
vendors can afford to pay. In settlng any fees,
consideration should be glven to at least three factors:
1) abl11ty to pay (lndlvldual artlsts may not be able
to afford the same fees as vendors of mass-produced
items); 2) comparable per square foot costs of area
leased to established buslnessesi and 3) City's costs
to administer and enforce all aspects of vendor operatlons.
o Enforcement. Most ]urlsdlctlons have been reluctant to
permlt vendors because of difficultles pollclng thelr
operatlon and adherence to establlshed rules. Careful
monltorlng of permltted products, asslgned locatlon, and
level of sales were the most frequently clted problems.
Mayor and Cit4IJouncll
-8-
~gust 23, 1983
Proposal for an Experlmental Pler Vendor Program
Wlth these lssues in mlnd, lt would seem approprlate for Santa
Monlca to experlment wlth a carefully designed vendor program
to obJectively determine what level of regulatlon may be
necessary to permlt vendors ln the City and to assess the
publlC beneflts resulting from thelr activltles. Santa Monlca
Pler would be an ideal location for such an experlmental program
ln that lt 1S physlcally contalned, under close Clty management
and Santa Monlca Pler Lessees Assoclatlon supports vendors at
the Pler as long as goods or food sold does not dupllcate ltems
already avallable from eXlstlng Pler lessees. A prellmlnary
vendor program was developed durlng Pler Week, WhlCh proved
generally successful. Approximately flfty vendors leased space
at the Pier for fees WhlCh totaled $4,477. Today there are
flve vendors already located at the Pler: a churros (Mexlcan
pastry) pushcart vendor, a pretzel pushcart vendor, a photographer,
the owner of the former Porthole cafe who lost hlS buslness
to the winter storms, and the owner of the former Rock Shop
whose business met the same fate. The City regularly recelves
requests from prospectlve vendors to locate on the Pler,
lndlcatlng strong market demand for such a program.
An experimental year-long Pler vendor program designed to test
vendor procedures ln general, to promote lncreased pier revenues
and to lncrease the mlX of goods available to Pler visltors could
lnclude the following features:
o Deslgnatlon of thlrty 9 foot x 12 foot spaces ln the
area between Moby's Dock and the Bumper Cars for vendor
dlsplays. Vendors would be screened and selected by the
Pler Manager after public advertls1ng of avallable space.
Mayor and Clt~uncll
-9-
4ItUgust 23, 1983
Flrst priorlty would be glven to artists and crafts
people: second prlorlty to those selllng unusual mass-
produced ~tems. Flve addltlonal pushcart vendors would
also be chosen.
o Vendors would be requlred to obtain a non-transferable
City ltlnerant vendors license and Pollce permit, State
Board of Equallzatlon permlt and approprlate llability
lnsurance. A llcense tag bearlng all requlred informatlon
would be affixed to each dlsplay or cart. Operations would
be monltored regularly by a one quarter-tlme admlnlstratlve
asslstant under the supervislon of the Pler Manager. Salary
and expenses would be more than offset by fees charged to
vendors. Rent flgures wlll be establlshed after further
study, but may range from $200 - $400 per month, ~ncludlng
permlt fees. The term will equal three tlmes advance
rent pald up to a maximum of elghteen months.
o Other conditions as outlined ln the draft Pler Vendlng
Program Condltlons attached as Exhlbit D.
ThlS experlmental program would be evaluated throughout
a one-year perlod. Among the lssues to be studled would be
attltude of vendors and Pler lessees toward the program and
lts admlnlstration, whether the vendor program contrlbuted
to a general lncrease ln gross sales at the Pier, attltude
of Pler users toward the vendor program, costjbeneflt to the
Clty, and reVlew of any speclflc problems related to malntenance,
enforcement, storage, parklng and other related issues.
Mayor and ClttljounCll
-10-
tlfgust 23, 1983
Budget/Flnancial Impact
Assum~ng all th~rty stat~onary product vendors and seven
pushcart vendors operated on a twelve month bas~s, estlmated
gross revenue to the City would total $133,200 at $300/month/
vendor. Dlrect Costs for salary ($8.52/hr. x 500 hrs.), office
5upplles ($250.00), telephone and maillng ($150.00) and
offlce furn~ture plus other supplles ($1,000.00) are est~mated
to total $5,660. ThlS would leave a posltlve net revenue
to the Clty of $127,540. Each vendor will pay an amount equal
to four percent (4%) of base rent into the Pler Promotlon fund
Just as all Pier lessees are requ1red to do. If the pend1ng
proposal to assess P1er lessees a common area charge lS eventually
approved by Clty Counc~l, a percent of vendor lncome could
also be contrlbuted to thlS cost.
Recommendation
It 15 respectfully recommended that the City Councll:
I} Dlrect the Clty Attorney to reVlew sectlons of the Munlc~pal
Code appllcable to vendors, pushcart vendors, hawkers and
peddlers and determlne whether any changes, clarlflcatlons
or consolidaltons may be appropriate.
2} Dlrect C~ty staff, after consultatlon with the Clty Attorney
and Chlef of Police, to implement a vendor program at
Santa MaUlca pier as descr~bed ln this staff report for
one year.
3) Withln Slxty days after conclusion of that one year P~er
vendor program, present to Councll an evaluation of the
program together wlth any recommendatlons for vendor programs
at addltlonal Clty locat1ons lncludlng the Third Street
Mall, Ocean Front Promenade and palisades Park.
Mayor and Clt4IJounC11
-11-
~gust 23, 1983
4) Increase the Pler budget approprlatlon for Salaries and
Wages by $4,260.00 (Account Code 30-400-622-000-150)
and for Supplies and Expenses by $1,400.00 (Account Code
30-400-622-000-231) .
5) Increase the Pler revenue estlmate by $133,200.00
(Account Code 30-931-000-000-201).
Prepared by: Paul J. S11vern, Program and Policy Development Manager
Susan Mullln, Pler Manager
Barbara Renterla, ASslstant Planner
Community and EconomlC Development Department
Cities, Be Street-Smart:
Leave Peddler~ Be
~-
Mavor Koch'l;' cam(t~:gn to !XU, all
str-cet vendmg dO\Vntown reflects a
mstonca1 hostihty tev-am peddlers
Mr Koch and mayors throughout the
COtmtn. have SOUgh: to 1ustify harsh
reg<J.latlon of vendrng (>:} gl'OilDds of
health, safety and ease of ClrcuJatJon
However, the actual u;ten~ of such
reguIatlon 15 !:pore often related to the
prore-."'tIon of local busmesses, the
phYSical &PPt!arance of the vendors
and raCIal or ethruc bIas. In fact, the
expenence izl several CltJes, InclUding
Boston. Chlcago and San Franetsco, ,
mdtca1es that "-ending, lllnOVatlvely
COI!tmJJed, can actually PT'O>-"J.de a
\~'l(ie raDoge of ben~;,ts hr mercha..'lts.
shoppers and the City lcself
A pnmar.f benefn of I>eddllng IS t,':;at
i: draws shoppers and t~u...,sts as well
as downtc',),ll en:nicvees Into the
dO"-iJ,own shoppmg' aP...a The person-
all':::- of till;' Vendor, tl:6 Ulllqueness of
tCe can and wares all he!p to Create a
msnnctnre character and Vl.td.lJty ap.-
pealIng to shoppers Vendors also pro.
vIde servIces not USually offered In
stores, An offIce Worker on a short
b~ ca..') PIck up a qmck hmch and
s-LllJ ba\-e tIme to do shoppmg. Others
fWd !:-esh Produce and flOWers to take
home In the evemng or a low pnced
81ft for a fellow employee
Eq"'a1Iy n'nPGnant IS the fact t!:.at
peddisrs are a secu......,t}. PI'esence on
,'"E stree: :if-OW Orj~t.s IIletthants
de<;cnbe boi<' vendors are "eyes On the
strf"::!t " In Nev;. York City and New.
sr1., N J , there have been numerous
InStances u:. wluch ver>dors have ap-
prehended P'ckpockets or Purse..
Snatchen; and held them until the po..
bee amved Vendors have been used
to gene-rete business m POOrly USed
areas that have become centers of Ll.
be't a('t,..-;"} su<::h as C~-dea1mg For
example. tbe week.:e:ld fanners' Olar- J
ke; staIrs u: L;uon Square have SUe-
cesshJJy ;;;ttraC':~ Shoppers and dlS-
pi.;lCed llJuct of t.'!e undesirable actlVi.
tv
. 'i}, 'J:ule downtown men:.bants com.
plam froat ve.l(:ors draw CUStomers
away from tnelr stores, E!Xpenence
shows lha~ ,f IT;e type of gOOds SO:d and
the vend1:1~ lo-:....atJOfiS are appto~n_
ately r,,--. ;;':::;::, Wndors ~~tuaJy
benefit b'.lSl!>e5Ses
The'e", YC::i<
--
EXP'':B':::T A
'11..:.::C s
...':':nc
____w------
By Louis RQV'ef.or.
25,
.
1983
-
"- .lJ(mitto~ employEeS \110,. regu..
lar:ly COme ..,to th,:, st:o~;i.~.g <:'''"ea to
pICh 1:1' ilowe!.."'S C: ;:'Oduce a.....e otten
attracted to' rIck up other gOOds m the
SEnres By sl~}"1ng coW!' J".?destna..'l
traffic, Venc;mg t:l'~o":"'"ages shOPPers
tO'take a ckJser lOOk at the Wares i,f tbe
vendOrs and the t'e:a.!1 stores In many
CIties. l"etaJl Stores have even leased
t.'!e,r cUSpl",r W1..1day:.s to vendon;
Vendmg also offen; retail develop..
ment OPpOrtunities to the downtown
busmess comllllllUty Recently, Frank
Perdue began tesrUlg publIc feactlQn
tt- c..'ucken tranF.fu..<en;. by opera tJ...~g
ve.!'lcLag carts 'thn:r~.l.g"l-:JUt ?'~anha';.an
Ve!Jdors Who sell small g:ft I~emt cr
'fad" proaucts s<:,rve as a test D1zrket
tor local l"r!erchants. Ii"eL8.1. store
buyers ofter> talk to ve:>;:'0r", to; fme OUt
What IS sellmg ..ell ant: '<jere t..'1ey
Durcbased tbetr SWCh.
- Ve:J.dmg a~SQ pror.de<: <t7I ~ncorne to
the othel'W1se unemplOYed at no ex-
pense to' local, state Or Federal gO'rl-
enunents In an UlC1'easU::g1y unpe~
trable capItalIst SYstem. 1t Pl'U\.1des
one of the few retnammg OPPOrturu-
tIes to c1unb the e:-trepreneu.."1aI lad.
der Indeed, as many of our ancestors
have demonstrated, op.eratmg a Vend.
Ing can IS otten a first sten toward es..
tahlisbtng a small busmess
Another POtent.l21lA.<>nefn of venmr'g
IS the l'ell'enue that tas been generated
~hen CIties lease Or auctIon off \'e!11~
mg locations Vend1..1g can be lUcra_
tive and, given t.'le rog.Jjt spot, Vendors
llre otten WlUmg to pay some fonn of
rent This IS now hemg done In Inar.v
ClUes In the fonn of a hIgn l1cense fee'
Rather than promotmg these bene-
fits, MaYOr KOCh IS domg eVerythUlg
1l] his JX1Wer to barush vendors from
the'CIty ~d sten1ue the Stree~ In
PUl'5Uit' of a SHn~lar "l~:o:-, !\ev,a:k
and Atlanta ~ b..ulci;r.,g 0'stem~ of
e.'1cJOSe(j catwalks fro:!: L<.::.n st~::x-~
to Office bwldmgs, ~=-ctect:"g Wlute
collar COlnmUters ["'-'IT' tnmgltng "'"1th
local.Pedestnans
The Vlabl.lIty of th~ or:-oO'ntown COm.
121eC'CIal commu..'1.t}- dt'j)ends upon Its
abJ.lty to attract s.'-aP?ers In tu..-n.
thls abIhtJ. de~..es ,~ [-'.g~ part b-Jm
' the Presence of <L,d 1; tf'ra~PC':J ~_
[yO:::':;;: ~ .o"':--~ etbr<lC and SOC16-e::o. _
!'~.:nI' g:-uups, m w~ch fleddIers play
a Slgmf1cant role Very sunply, people .
t ~.<; T!) go aO"'!ltD~ll because It's an e.'i:- .
G..mg pb-:;s to bE ECOlogIS".s J1a,-e
long recogmzed the llnPW1ance of In-
terdepende,,'1t S)'"!<'"~ms to the health of
WI:' natura! en""IItl:1men~. So too does
the urban ecO!o.;y of large CltIes de- .
pend onmYTiad facto:-s:ust be~ _:
to be understOOd The Stllntt'd street
lIfe and the dynanlIc engagement of /
G~ '1<:l-en" CI1!tu.>>es l'.ave CCntnbutee to
~ew YO:-k's greatness Vendors may
v,€-ll mCI'€aSe COllgestH>tJ On !be SIde.. .
"'~IY..:;. bu: that's a small pnce to pay
for a v.br-a.,t Cltv _ and even a
S!,,J.?;l.f!:- p::ICe to pay for a cneap um.
brella pO hen Y'JU're caught m the rain.
t.
"
LOll!s RavesQ/'!., GSsl.Stant p'Ufessor ot
law at Rutgers Law SChr;'Ol and asSlst-
arrt dIrector of the Rutgers Urban
Legal Clm1c, has represented street
vendors In New YOrk and New Jersey
tor four ~ars
.
E,XElbIT B
.
Food
4
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[('" l' (,1I' tht ,('nrl.,r "ho {,l'l ht' f'lIl1l<i <1", ,dll'l
d,n 1('," ,d[!'r H',lf.1I the c""}(" "I PI;"- l\' flll{
,lnt! S:':nd <;'lreer
If '011 '\ant to ~eed a place \<lth ;1(t1\1(".
put out foon In '\ t"\ \"01').... ,n ("'en p!.ua
OJ \U 01 'lCP' \'.nll ,I Il\ch \(}(I,11 hie. \-pu
\\ ill .dlllo,t 1ll,.III,dll\ (me! ,L food \ (lidoI'
oit the (OJ nel and J. lllCit r,J people d f(Hmd
hlPl---C,ltlll,C: ~!1'11n<illll~ 01 PI'" \[,mdlnf!'
\'endnl' h,l\l d ~ood n(h( f(lr "p,lce<;
t h,lt \\ or k fhe\ h.1\ e to Thl" ,u e (011
"l.,nth lC"lII1\.':: the ma'let ,md d bU<;lllc,,'
pIC I,,, up III one "pot. thel C \\ III "arm be d
du"tf'1 cd \cndm<; thelc I hI' hIll dr.i"
1]]01(' pcn;)le and \et mClle \endors ,Ind
'IOIHctlme" <;,0 moll" <. on\ Cl c;e that pedc<;-_
l'1,\I1 tr,lHJ( ,'",\ \ tn ,I (I ,n\ 1 In hont of
Roc I..cfellel Plaza dUring the Chn<;tmas
hohd,H'I, \\e\e lountuf<;e"lW 15 \endoJ'<;
111 d 40-foot qn.lLh (meJ\t of them .,cllmg
hot pI el,dq
The (I'll c,t,~hh<;hme11l deplOTes all
tht<; fhcle ,l'C ellou~h OlOmal1{C5 to
111.1\"'e It Ii 1 q.{al IUI ,ewinp', licen...ed or
not. to do bll~II\CS' .It ,un 'pot \\ here bU"I-
11e-"1, I'" g-(l(ld \l('l(h;mt' ,d\\d'.i; ~et on the
b,lt J.,,~ of t be polite to l'11I1 H lC the onh-
IMIl( CI, In 1111dhn\ n .l'lll den, n(('\\ n the
Tllo'>t frequent h ob...en eel pnli( (' anI' It\' 1<;
g-/\1lIg' ~t111JnlOl1\C\ to food 'cndon. lion/C'-
l'llle' there ,Ill' ..\\t.ep~ 111(' pobLe d.I'rl\lng
,\ 11h flUd..... to h,wl I he ,cndor.. 01\\';1\ "I he
t pnh on1...J.tLOIl" uSl1dlh dl",l\<' Ill~ crO\\Ci<;
\\ Ill) ,in.' dC,lrh on the 'Ide of the ,endors
\nd \\(:'lIthe\ ...hou]c-l be B, default. the
\enom... h,lH' bClome the caterers of the
(II \.... olltdoor IIIe rhc\ flOUrish becduse
the, 're <;et\ IClllg d dem,Uld not helll~ met
by the regul,lr lommernal c"tabhshment
SOURCE: h~yte, W~lllam H., The Soclal Life
of Small Urban Spaces. ~ashlngton: The Con-
servation Foundat~on (1980} pp. 50-52
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EXHIBIT D
CITY
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~(;~It Addrc55
Horne Telt:phone
Type of 8uSlness
Business Name
thj:, I r.e'::..... ie iep;""jr;nL
S,",Slness Address
T~IC: P1t;r ;~an.Jr;2r ""1ay J::-JrO"i(. J:l I~f;."-r_-=It il:" -L.U"
p.. t:r Q!1 the fa ~ ! Q~' 1"-';- C..Jr1~~ It l O.'~~
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r, ~ -
'\,iepd8r r,ola'::.. ..:; ~,-,-rrLrlt CI ~'r' c..f ;'..1 I:.J
iic'Snse rus" i~r.!~S 1.1:J~Ir",,-)"I._C r-.JI ~~;I".~
I del'{ 1 f I C'--Jt '.. I .. ~ut.o..
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L E ::'..:' :.,'
__'-- -i ...-,-~ ~'l -'i.Jl- ''::Lr ......
2.
\' E:'l...LJ r c '_ I I ., _ ""::> -. ~ ~ ~'t:. P I ~ r :'..J r',l ';c r '"' v_., I
cc~-bined 5i~]lc ~ Jj~1 t~
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3
Ve~cor 5iS~s 0 C1ry (..f S.Jn~Ct ;~iJ"'~a.....) r1L,I.: ~'Loil
1
I~->.. (,\...
LI
4. 'Feud ....~~.::cr5 r...&::J:' dl,:) ~ ...'e r tv [!l..... F I col ;L..'=------..rid:.I'- ... ,_.... "_'--" 1.'_ i ~'I .. L. ~.:.,: .__..... .. _ -.- I.
?roc!uct I iabi I, tr, ~old a valid Pubi Ie HLe1 ~f) ; ;,-,_"-':.l: <...:~-,ci iJt;! .vcr tu Pit ,- M.- ..J':.~L ,-
wfltCe:n Z1p:..~ro'.;01 u~ C,Jrt/...:: spl.J)' frof"J~ tilL.: L;i..'~r. U!' Lu. :;""o11!...:.Ic.'J J~r-;.jrt(I':.....~' 1
Health Ser"ic~,-
5. CaP-t5/J,st:,l,Jl"'~ :...~~:L rep'lov~~ t_\"Llj i~i'::
6.
Cartsldisp12y::. ...:"::>t:.;c .Jppr0veC b) tht:: -::Il"l "'t_!,;;:::,.;'- >L.ii' t~o l.,)i;'''_,.~" ,,_
a;;o~roved cJrt~/cl:.:l12.;~ perrT1lt~~c :....i;lIe:..:.. ~-ic-r ....I-::t~ii u.j~)r~vo:Jl t~ ~:.;t~.
the selection staff.
7. Vendor must observe r.lnimu~ hours of OD~ra!lon
June I to $c:':L:;",r 30 - Thur:ou.::y throu,;h ':.>,J"j ";, I J OJ ,] '''. to 7 CG t'
C:tojer tJ t4o.-~; 31 - S~turd....1)r ~''''Id SL<pJ..J)) jJ":'v .j.il,~ to 7.00 p.i.-'
MaXlnu~ hours of operation:
June 1 to May 31 - Monu3Y throu;h SunddY. ;; 00 <l i'. to i 1 00 ;; ;T,.
8 ~o v~ndcr may sublet.
,
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\,/ t:; I...........; r ,..... oJ t
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" VLdld
Se I 1 ..: r '::, P..... r;- i I ~ . r c..
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Pd9f...'
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Ver~or ~~st ~arK in tn~ 155J b~d~h 10[
<::ir,d unloading carts/dl.,~l.:;"." .111 be
and f..-o:'"1 7.00 p.n, to mlar,':'n~ or;l,.
j c r J i r tc'_ (~ P.u r k I '1 S { d teL L.':' C Ins
.} ~l..'-':Ld i J u; ~ DO a r-i~ to 10 00 d Ir ,
No vehl~i~." ~JY b~ left on tne Pier.
11. Ven~or n~y not occupy 2ny ~pJce oth~r thar ~~u[ _''''.;'lL~ tv the selectlc~
staff and noted on the CI:.' 1:1[1('-;:'[,( Vc'ldc.r LILLI">\:, ..H~lll'~~ prior written
c;.;p ro_'v a I IS obt.lInt:d fr;...,' the s<..l~ctlor. :,ta(f.
12. Vendor may not sel I any product~ oth~r t~d~ those 2p~rO~Ld b) the selection
staff and noted on the City Itlneran: V~ndor Lic~nSe urlcss crlor written
a~proval is obtain~d frorp tht: :,clect;on st.:lff.
13. VcnJar f1'ust keep a':,slgned SV';JC", clean ~.J or-Jerly <..it all tif7"eS provldrr,S
trash receptacles If neceS5crv
11;. Vendor 'llUst at all ti~es "I,).:c COI"Petent pLrsonnel \,orl-...lrlC; on the S<lnta
Monica Pier whose conduct i~ nut detriil<c:'ta] tc the public Ir.ter<:st.
IS.
V~ndor must delIver to
(
the Pier ~dnager t~e requl r~d s~ac~ f~e
) III tfie fu(;d (;f u ca~hit.:r~ check or .riQ1ey orGer
teforc a space wi I \ be ~s:'IS~~d
T...e City of Santa Monica fe<.,erves ttle rl<;J~t to d:-'~nd these "r-Ier Vc,-dlrog Pr0-:'-Y
[;::;,d,tIO"-'S;' 3t ar-y tir'e Cine reGul'L I~,~l~jl~tc c":"iJlld'lce fror. .:;!i yt:;ndu"<".
l'<1e City of Sa'lta J-'.onlca re:,t:rves ['le risn~ tv ~L~iTillate asprO'JCi1 of a'l) Itl"t.f':F't
Ve~dcr cr-t~e Santa ~onlca PI~r ~;th LLn (Ie) day:, wrlttC'l ~ctlce
rt.:q\,J i re"'c;, t.
I HEREBY hGREE TO CQ~DuCT A VENDI~G 3~SINESS ON TnE SAt~TA ~CNIC~ PIER IN
CONFO~MI1Y WITH THE ~BOVE CONDITlONS
Signed
Date
AP P RQ"JE D
Selt..ctlOn Staff
Page 2 of 2.