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Council MeetIng June 23, 1998 Santa Monica, California
TO Mayor and CIty Council
FROM CIty Staff
SUBJECT Recommendation to Adopt Resolution Increasing the Maximum Allowable
Parking Lot Rates In the Santa MOnica Pier Deck Lot
Introduction
This report recommends that Council adopt the attached Resolution Increasing maximum
allowable parking lot rates In the Santa Momca Pier Deck Lot to $7 00 per day
DIScussion
Staff has evaluated anum ber of rate structures that would encourage weekend beach
venue users to park In the beach parking lot Immediately north of the Pier (1550 Lot) and
other beach lots, yet allow less-expensive weekday Pier deck parking for PIer business
patrons The cost to park In the 1550 Lot and other beach lots IS $7 00 per day on summer
weekends, while the maximum cost to park on the Pier Deck Lot has remained at $6 00
per day sInce 1987
Staff recommends that the maximum Pier Deck Lot rate be raised to $7 00 per day ThiS
proposed maximum rate IS supported by the Pier Restoration Corporation and the Santa
Monica Pier Lessees Association The $700 rate would be charged on summer
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weekends, while weekday rates would remain at $5 00 per day to encourage Pier business
patrons The weekend rate would then be eqUivalent to the rate for parking In the
neighboring 1550 Lot and other beach lots
BudgetlFlnanclallmpact
The proposed Increase In maXJmum parking rates for the Santa MOnica Pier Deck Lot,
$1 00 per car, wIll result In a projected Increase In parkIng revenues of approximately
$37,000, however, due to other offsetting factors such as the lowenng of off-season rates
and slightly reduced attendance forecasts. the Increase WIll not have a matenallmpact on
the revenue projections In the proposed FY 1998-99 budget
Recommendation
Staff recommends that Council adopt the attached resolution Increasing the mW(lmum rate
for the Santa MOnica Pier Deck Lot to $700 per day
Prepared by Jeff Mathieu, Director, Resource Management Department
Howard Robinson. EconomIc Development DIVIsion Manager
Gwen Pentecost, Sr Admin Analyst, Economic Development Dlv
Attachment Resolution
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Resolution Number 9283 (CCS)
(City Counell Senes)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA
MONICA AMENDING SECTION 2A OF RESOLUTION NUMBER 5421
(CCS) INCREASING PARKING LOT RATES ON THE SANTA MONICA
PIER AND FINDING THAT PARKING LOT RATE INCREASES ARE
EXEMPT FROM THE PROVISIONS OF THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT
THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES RESOLVE AS
FOLLOWS
SECTION 1 SubsectIOn A of SectIOn 2 of Resolution Number 5421 (CCS) IS amended
to read as follows
A The rates to be charged shall be fixed by the Cay Manger from tIme to tIme,
but m no event shall exceed Seven Dollars ($7 00) per day
SECTION 2 The City Counell finds that the estabhshment, modlficatlOn, structunng,
restructurIng, or approval of parkmg lot rates on the Santa MOllIca Pier contamed m Section 1 IS
for the purpose of meetmg operatmg expenses, IncludIng employee wage rates and fnnge
benefits andlor obtaInIng funds for capital projects necessary to maIntam service WIthIn eXlstmg
service areas
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SECTION 3 The C1ty Council hereby finds as follows
A The mcrease m parkmg lot rates on the Santa Momca P1er 1S
estabhshed to meet operatmg expenses, mcludmg employee wage rates and fnnge
benefits, and/or obtam funds for capital projects necessary to mamtalll service
wlthm eXIstmg service areas
SECTION 4 Pursuant to Pubhc Resources Code Section 21080(b)(8), the rate Increase
proVIded for In SectIon lIS exempt from the provIsIOns of the CaltfomIa EnvIronmental Quahty
Act of 1970, Public Resources Code Sections 21000 et seq
SECTION 5 ResolutIOn Number 7415 (CCS) IS repealed
SECTION 6 The CIty Clerk shall certIfy to the adoption of thIS ResolutIOn, and
thenceforth and thereafter the same shall be m full force and effect
APPROVED AS TO FORM
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MARSHA JONES MOUTRIE
CIty Attorney
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Adopted and approved this 23rd of June. 1998
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Robert Holbrook. Mayor
I, Mana M Stewart, City Clerk of the CIty of Santa MOnica, do hereby certify that
the foregoing Resolution 9283 (CCS) was duly adopted at a meeting of the Santa
MOnica City Council held on the 23rd of June. 1998 by the follOWing vote
Ayes Councllmembers Ebner, Felnstem, Genser, Greenberg. Holbrook,
O'Connor, RosensteIn
Noes Councllmembers None
Abstain Councllmembers None
Absent Councllmembers None
ATTEST
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Beth Sanchez. Assistant CIty Clerk