SR-9A (41)~
.~~~ ~ s
PCD SF KG AS 5DL f Ippolsharelma~nstlsta#frptfina[~un98 Santa Monica, Califiorn~a
Council Meeting June 16, 1998
TO Mayar and Crfy Counc~i
FROM City Staff
SUBJEC7 Recommendat~on to Approve a P~Eat Ma~n Stre~t S~utt1~ S~rv~ce and
A~thori~e the City Manager to Appropriate Funds #o Implem~nt Parking
Improvement Measures for tha Ma~n Stree# Business D~strict
INTRODUCTION
This staff repo~t recommends that the City Council review the Main Street Park~ng Study
firtdEngs and recommendations, a~prapriat~ funds and authorize the City Manager to hire
a consultant to prepare a schemattc design for a t~vo-level parking structure and related
communEfy process, cor~tract wrth the Chamber of Gorr~merce ta provide funds for haff the
salary for a Ma~n Street ~aarking coordrr~ator, and approp~iate funds to pay for a P~lot Main
Street St~~ttle Serv~ce f~r the per~od be}~~~raen July 3, 1998 ar~d September 7, 1998
On March 25. 1998, the Planning Commiss:on revie~~red the Ma~n Street Parking Study and
voted 4-1 to recammend that the C~#y Caunc~l impl~ment the rep~rt recommendations The
Ma~r~ Skr~et Parking Stuciy ~s contained in Attachment G and the February ~, 1998 C~ty
Council Informat~on Item summariz~ng the study~s findfngs ts confatned in Attachment A
BACKGRQUND
Durmg Council considera#ion af the Main ~treet 5treetscape Improvement Plan in
Novernber, 1995, numerous Mafr~ Street ~; operty a~~~ners and mercl~ants expressed
1 ~
~u~ i s ~
concem that the park~ng demand in the Main Street area Exceeded the supply, ~artECUlarly
during the summer months when beach v~sitors use the ava~labfe c~rbside parking in tf~is
area !~ response to this cancern, the Council authonzed preparation of a Main Str~et
~38fkfi'i~ study to analy~e the ava~lab~e parkrng sup~l~r. tderttify park~ng needs and
recommend park~ng salutions Wilb~rr Smith Associates was selected to conduct th~s
analysis
Over the years, there have been vanous efforts to respond to m~rchant and property
owner concerns about ti~e balance of park~r~g supply and demand in the Mair~ Street area
In 1987, K~ku Assac~ates prepared a parking st~dy of the area for the CE~y, follawed by a
parkmg study prepared in 19$S by the Ma~n Street Neighbors Association A plan for a
parking structure on Pubf~c Parking Lat 9(locat~d west of Main Street between Kinney
Street and Hill Street) that included 49 units of housing and 360 parking spaces was
considered by the City CouncEl ~n 1988. concfud~ng with direct~an to staff En 1989 to
conduct environmental analysrs for a r~~mber of alternative developmer~t sc~narios Staff
was directed ta meet with members of the public ta solic~t the fulk range of alternatives to
be exam~necf in the EIR In r~sponse to th~is dtrectian, staff l~ecame mvolved in detailed
d~scussions with the Ma~n Street cons~ltants in order to formulate an accurate est~mate of
the costs assoc~ated w~th compfeting a pra~ect EIR These discuss~ons were s~mmarized
in a March 5, 1990 Counc~l Informat~on f~em vvhich cancluded that the high cost of
prepar~ng the EIR and related analyses coupl~d w~th the fack of community suppart for a
defined pro~ect did nat warrant pursuing the pro~ect any further No further City CouncEl
2
act:or~ was ~r~~tiatec~, and the pro~ect was never rmplementec# During the summers ~f 'I994
and 1995, a pifot attendant parking program was Emplemented at Publ~c Parking Lat 11
Th~ program had anly mixed success and was not expanded or made permanent
ANALYSIS
Key Campo~ents of the Wilbur Smit~ Parkinq Study
1n order to assess the Main Street area's ~arking needs. the study ~ncludes an ~nventary
of extst~r~g supply and demand ar~d an analysis of publEC transpartat~on o~portunsties ~r~ the
area The Ma~n 5treet area was def~ned as baur~ded by Pica Boulevard on the na~th,
Second Street on the east. the C~ty boundary an t~e south. and Neilson Way or~ the west
After determining the area parkmg d~mar~cf, the study appE~ed faur different scenartos of
pro~ected growth to the park~ng demand data to analyze future Main Street park~ng needs
The Parking Study found that
T~e areas north and south of Ocean Park Boukevard havE different p~ak
hours for parking The peak }~our narth of Ocean Park Boulevarci ~s non-
summer Sundays and Thursdays between ane and two p m, south of Ocean
Park Boulevard the peak hour is summer Sundays between four and five
pm
There is never a techn~cal park~ng def~c~t (o~er 90°/n occupancy af tota~
supply) for the entEre Main Street area, ~ot~ north ar~cE south af Ocean Park
Boulevard, at one t~me Hotin~ever. ~urbsic~e pa~~Ci~g is at a slight defi~~t in
both areas dunng thefr peak haurs
During th~ respect~ve peak hour for each area, the ar~alysis showed a slight
parkmg deficif for ~otf~ parking ~o#s and curbside parkmg south of Ocean
Park Boulevard. and shov~~ed a sfight deficit fior ct~rbside par€cmg or1ly ~n the
area north of ~cean ParK Bcu!evard The parkEng consultant noted that the
area operates at a high ~arking accupancy far long periods of #ime_
~ The existmg parking defECi# can be largely attributed to long-term park~ng in
prim~ spac~s for tY~e re#a~i establ~s~tmen#s by peo~le wno are r~ot bus~r~ess
patrons, such as beach goers and employees
• ~or prolscted grar~vtn, tn aff b~t the unl~ke~y "worst case scenar~o", the area
w~de deficit would be less than 100 spaces Under th~s unli~Cefy "wo~st case"
scenario, which is defined as a cambinat~or~ of buildout of a11 poss~ble
devElopmen# s~tes. complete occupaney at all commerc~a! buildmgs ~n the
area and increased busmess due to implementation of the Streetscape Plan
and Business improvement Distnct, the prajected deficit would be 23 spaces
north of Qc~an Park Boufevard, and 328 spaces south of Ocean Par~
Boulevard
Study Recommendatio~s
T~e study prov~des the fallotiv~ng sEries of ap~roaches to address the area's parking
supply
Approach 1 Park~ng ReguJat~ons and Enforcem~r~f, wt~ich ~ncludes ~~creas~ng meter
hours to be consistent with the rest of the c~ty as well as increasing
enforcement
Approach 2 Lim~ted Parking Supply Modifications ar~d Sig~age Improvements, which
includes changing Hallister Avenue from a one way street, to a two way
street betwe~n Nerkson Way and Ma~n Street to allov~ better access to Public
~at 11, add~r~g parking rdentification signage and addmg limit~d spaces
thraugh the recflnf~guration of ex~sting parking and circulatian
Approach 3 Employee Parking Programs, ~vhich would require a mult~-layered appraach
includ,ng ancreased e~forcement, mon#hly park~ng at uncferut~l~zed lots, and
a market~ng program amang m~rcha~ts
Approach 4 New Park-and-Ride Service
Approach 5 Im~rovements to ExEStrng Transit Serviee
Approach 6• ParkEng Pr~cEr~r~ Cnanges. ~~~~~~ch 3ncl~+des mcreas~r~g batn meter fees ar~d
c~tation f~~es
4
Approach 7 New Park~ng Structure The construction of a single deck of pa~'kmg or~
Public Lot 9 wh~ch would add approx~ma#ely ~00 parkmg spaces fo the
exist~ng inventory af ~ 53 spaces (including the a~ley) and resuit in twa levels
of parking
The study recorrlmends th~at the shorter term approaches, ~-5, be ~mplemented ffrst, and
that the longer term approacE~es, 6 and 7. should be cons~defed onc~ the effect~veness of
the short term approaches has been determ~ned
In respo~se ta these recommertdat~ons, th~ Parking and Traffrc D~vrsron ha~ lnstallecf '10
new directional signs on Mair~ Street to better ident~fy existing publ~c parking facilities and
has completed convertmg Holl~ster Av~nue from a one-way, to a two-way street between
Neilson Way and MaEn Street to improve access to Public Parking Lat 11
Planning Commission Recommendations
Marn Stree# merchants ~aised a number of ~ssues af the March 25, ~998 Planrnng
Commission ~earmg A r~umber of inerchants recommended that the City work with a
consulfanf to devefop schema~ic designs for a parKEng strucfure concurrentfy wEtl~
implementation of many of the a#~er parkmg improvemen# approaches MErchants also
stated that, while they conce~tually understood the benefits of a~ employee parkEng
program, they wanted to ~nders#and fhe specifics of ~mplementation prior to endors~ng the
idea Merchants su~}~orted restructur~ng the pric~ng at nearby beach par~cing lots m order
to encourage beach visitors to park at the beach lots rat}~~r t~an at prim~ curbside spaces
or ir~ the Main Street public lats A suggestion to restripe Public Parking Lot 9~located
5
between K~nney Str~et and H~li Street, Ne~lson Way and alley to west of Main Street} ta
cha~ge #~e configuration from angled parking to 90 degree park~ng as a way ta create
more parking spaces was also raised
Residents who provided publ~c testimar~y expressed coneem about developing a public
parkmg structur~ on Mam Street, ar~d sup~orted trycng non-structural solutions to parking
~ssues
The P1ann~ng Commission recommended implementjng the shorter term approaches (#1,
2, 3. 4, and 5) Further. #h~ Cammission moct~fied Approach #7, whic~ recommended the
long term solution of a park~ng structure, ta recommend studying preliminary design of a
parking structure, ~ncluding public part~ci~ation in the development of a schematic design,
concurrently w~th the implementat~on of the short term recommendations The intent wouEd
be to begin en~~ronmen#al review of the parking structure proposaf once community
consensus on the pro~ect mass~ng is ach~eved The Cammission did not support the
study~s recommended approach #6-increasing meter rates and citation fines The
~lann~r~g Comm~ssion aEso recommended studying the opt~on of restripfng Public Parking
Lot 9 to prov~de add~t~onal parking spaces, and study~ng the pro~~sion of additianal b~ke
park~ng t~~oughout the Ma~n Street Gommercial D~str~ct
!n response to the PlannEng Comm~ss~cn~s recommendation. s#a~f has researched the
possibil~ty of increasing the number of spaces ~t~ Public Parkmg Lot 9 by restriping the fot
6
from an angled ~ark~ng configuratron to 90 ~egree p~rk~ng Prel~m~nary analys~s
estimates that restriping could create an additional 45 s~aces, which is almost half the
rtumber of spaces that migh~ be achieved by build~ng a parking structure Howe~er, m
order to accomp~ish th~s ancE prov~de an ac~equate aisle width between the spaces, the
ma~onty of existing (25-30) mature ficus trees that I~ne the parking lot an the side r~ext to
th~ alley would be remaved ApproxEmately 10 trees on the west sEde of the parking lot
wauld remain It should also be r~oted that if the site were dev~loped with a parkmg
s#ructure, it is likel~ that all of the #rees v~~ould need to be ramoved
Given that staff js recommending a strafegy thaf ~ncfudes a ma~onty of the Plann~ng
Gomm~ssaon's recommendat~ons, ~ncluding develop~ng a schemat~c design and assoc~ated
public process for a park~ng structurE on th~~ s~te. and consistent w~th the consultant's
recommendation that the assorted ~`non-structural° alternatives be tnecf before
imp[ement~r~g ma~or capital ~mprovements. staff da~s not recommEnd ~mplem~nting the
option af r~s#~~ping Public Parkmg Lot 9 at this time
Recommended fmpfemen#ation Strafeqies
Based upon the recommendations of both the study and the Planning Commissior~, staff
recommends implementtng the fallowing cancurrent strategies ta address parkmg ~n the
Ma~n Street area
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Developm~n~ o{ Schematrc Desrqn for a Parklrrq S~ructure on Lat 9
Staff recommends #hat tY~e City engage a consultant to develop a schematic design for a
park~ng struct~are on Pu~lic Parking Lot 9 that ~vould contafn approxim~tely 260 parkEng
spaces or~ two levels A public partECipatian process wouid also be included to devefop
commur~ity consensus on the design a~proach It is anticipated that thES work wrii take
approxtmately 6-9 montns ta complete An appro~rrat~on of funds wi~} be required to
camplete th~s work as f~rther descr~bed ~r~ tY~e BudgetlF:r~ar~c~a! lm~act section of th~s staff
report
Prlot Employee/Beach Vrsr~or Parkrnq Praqram
Th~ s#udy's findings ident~fied one of the prkmary causes far the parking deficit as be~ng
ths use of prEme curbside parking spaces by employees. merchants. residents and beach
visitars ln response to thes~ findings. staff recommends that a program fior the Ma~n
5treet area which combines beach lot pr~c~ng modi#ications, the extens~on of cur~side
meterhours. implementation of a shuttlE, and a paid caordinatar to promote the use of this
program by employees, be tested on a pilot bas~s this summer lf successful, this
program or specific components ca~ld be extendea beyonc~ the summer months The
components of this program ar~ further descr~bed l~elow
• Meter Hours
Curren#ly the curbs~de meter hours on PJ1air~ Str~et are enforced from 9 a m to 6 p m
everyday except Sunday. wt~ile ti~e meter~ ,n the pubf;c lots to the ~vest of Ma~n Street are
8
enforced 24 hourslday ~EVen days per week Staff racommends tha# the curbside meter
hours on M~~n Street from PECa Boule~rard ta Manne Street and all metered cross streets
w~th~n this area bound~d on the east and west by 2nd Street and Ne~lson Way be
extended ta two ~2 a m) every day, incfudi~g o~erating on Sundays beginn~ng at ~ p m
Th~ ~ncreased meter hours u~lilf complement the em~loyes ~~rking program, ~ncrease
turnover and availabifEty af curbside spaces and pravide an mc~n#i~e for employees and
merchants to take ad~ar~tage of the proposed cast sav~ngs at the beach lot
• Shutfle Program
Beach l..ot Parkrnq Prrcrng
fn arder to make the 2Q30 Beach Parking Lot (laf located narth af ~cean Park Boulevard)
att~act~ve to weeker~d beach v~sifors 5~vho might otherwise park on Ma~n Street, i# is
recammended that #he park~ng rates be changed as follaws On Saturdays and Sundays
the rate structure wQUI~ be $1 501hour with a~7 04/day maximum charge, ar~d on a daily
basis there wouid be a flat rate of $3 00 after 4 Q~ p m Staff be<<eves that th~s pricing
structt~re combmed w~th a shuttle ~rogram which extends to Main Stree# w~11 prov~de a pilot
t~st far #h~ ~iability of using avaifable beach parkir~g resour~es as remote parking for
Main Street employees arrd ~is~tors ~v~o may ~~lfant to vis~t both Mair~ Street and the beach
Add~t~onalfy, as a way to promote this park~ng for employees. Et is recommended that Main
Street employees and merchants be aP!oL~Jed to p;.archase a mar~tMy parfcrng p~rmrt far tt~e
2030 Beach Park~ng Lot at a d~scour~tad rate of S22 QOlmonth This could result in a
sign~ficant savings for many empl~ayees o;~ the street who currently spenc! approximately
9
$4 OOlday ta ~ark at a meter for art eig~t haur sh~ft
Shuttle
Staff believ~s t~at a shutt~e for Mam Street is essential #o comptemer~t and encourage
utiljzation of the 2030 Beach Parking tot by Matn Street empfoyeES and beac~ visEtars wha
currently tend to use Main Street park~ng Sta#f examinecf the fallawEng #hree shuttle
options for implemenfa#ion m order #o dev~lop a recamm~r~ded approach
Option 1 Expand the ex~st~ng Tide route ta include a stap at the 2600
B~acl~ Park~ng Lot (the beach lat directly sauth of Oc~an Park Bou~evard)
The Tide would have a desEgnat~d entrance lane to th~ lot tt~at wouid alEow
~t #a bypass autas entermg the ~ot The Tjde wauld stop at a designat~d
area ~~st ~nside the lot'For passerzger boar~~r~g and a~ightEng To meet ADA
re~uir~ments, a concrete bus pad ~vould be requi~ed to be constructed at
the stop
4pfion 2 lncrease th~ City~s PierlBe~ch shuttle route which operates
bet~veen the ~ 64~ Beach ~ar~~r~g Lot (the iat #o the south af tf~e Pier by
`Hot Dog on a Sttck"} ar~d the 2~30 beac~ ~ot from tour days a week to
sEVen days a week ar~d add a southbound serv~ce extension to Ma~n
Street The shuttle woufd be free to users and the Main Street stops woufd
be IocatEd on the west s~de of Ma~n Street betrrdeen Ocean Park Bou~evard
and Asl~land Ave~u~
4ption 3 Expand t~e exEstrng P~erlBeach shuttle serv~ce as descri~ed En
Optio~ 2 to serve Ma~n Street. ~o~~~ever operat~ Th~rs~ays through
Sundays anly, rath~r than seven days a~reek
Cost compa~isons of these three apt~ons are included in Attachment ~
After considerable analysis. staff recommencfs Opt~on 2 for implementation for the
following reasons Opt+on 2 most d~rectly and cost effect~vely meets the ne~ds of t1~e Ma~n
10
Street area, wh~le also creating a f~n~ b~twe~n Mam Street and the P~er A map of the route
~s ~nc~uded ~n Attae~ment C Tt~~s tra~s~t lirrk +s a valuable comporzer~t of #he pr~gram
beca~se it provides v~sttors 4v~th an mce~tive to park one time in the beach lot and ~~s~t
the beach, Pier, Main Street and the Th~rd Street Promenade, and aiso pro~sdes Ma~n
Street em~loyees w~#h a remote park~ng location camb~ned w~th transit a~cess to the~rlobs
Furthermore, this opt~on bu~jds upan and supplements the shuttle operation and security
staffing that is alrea~y ~rov~ded at the 2030 Beach Parking Lat dur~ng the summer season
!n add3t~an, tne P~er/Beach shuttle vans are eau~pped ~v~th the necessary ADA I~fts,
therefore no modificat~ons to the parking lots ta accommodate concrete bus pads will be
requir~d Staff believes t~at providing the shuttle serv~ce seven dayslweek will serve the
~aublic mors effectively then a four daylweek service Eder~trf~ed in Opt~on 3 be~ause ~t w~l1
pro~ide consistency for tF~e p~[ot program and ir~crease par~sing op#io~s for empfoyees and
v~s~tors ta Mam Street and the Pier It ~s recommended that th~s program be ~mplem~nted
as a pjlot beg~nning July 3, 1998 and ~xtend~ng througl~ Sept~mber 7, ti 998
• Ma~rr Sfreet Parkrng Coord~nafor
ir~ ar~er to promat~ the ava~labil~ty o# the employee park~ng program with #he bus~ness
awners ar~d emplayees, staff recommends #hat a grant be offered to th~ Mam Street
merchant's organ~zat~on (formally The Main Street Committee of the Chaml~er of
Commerce) thro~gh the Cham~er of Commerce, to aI!o~v the i~iring ofi an empfoyee par~C~ng
program coord~nator for one year I# ~s recommer~ded #hat funding for fh~s pos~tEOr~ be
provided by both the CEty and the Mair~ Street m~rchants !t ~s estimated that the total cost
of this posit~on, ~ncluding salary and re~ated program cqsts ~v~kl be approximately $80,000
#or one year, w~t~ a salary cost, (includ;ng benef~ts) of $~O,OdO to $60,000, and related
prograrrr costs ot ~2Q000 ta $30,000 that ivould include, ~ut r~o# ~e ffm~ted to, advertis~ng,
graph~cs, printing, and other costs of impiementmg a successful program with the
merchants anci empfoyees Staff recognizes that the merchant's share of the fundir~g
vtro~~d necess~tate an ~ncrease ~r~ the existing merchar~# assessment iv~ich w~N req~ire
compliance with Propositian 21$. and will requ~re 4-6 mor~ths to bring #his ~roposal to a
vflte of the affec#ed merchants Therefore staff recommends that the posit~on and related
pro~ram costs be funded by the City for tY~e f~rst ~~x months as fur#her descr~bed Rn the
BudgetlFir~anci~l Impact sect~on below The merchan#s will ~rovide their half of the funding
after the init~al six months if the merehants are unable to fund the secvr~d s~x mont~s of the
pos~tion, ihe City w~ll r~ot co~t~nue ta #und the pasition beyon~ the ~n~t~al 6 month term
Pubf~c Notificat~o~
P~ablic notices were mailed te~ days prior to this public hear~ng t~ all residents, tenants and
property owners w~th-n 5D0 feef of the boundar~Ps ~f ths ~arking study A not~ce flf p~b1~c
hearing was pub(ished ~n ti~e Our Trmes
T1~e Main Street m~rchant's organ~za#ion t~e~d a genera! meetang on February 25, 1998, to
discuss the parkmg st~,dy and, s~nce this t~me has ayso held a number af subcomm~ttee
meetmgs
On March 5. 1998, the Cham~er of Commerce Park~ng and Traffic Comm~ttee met to
d~5cuss the Mam Street Parking Study and to c~evelop recomm~ndat~o~s on the Study ta
present to the Chamber of Commerce Board Tt~~ Ch~mbsr af Commerce Board met on
1?
March 24,1998 and tf~e~r reccmmendat~ons are ~nc~~ded in A~tachment D
BUDGETI~I_NANGfAL fMPAGT
It Es recommended that the C~ty Council ap~ropr~ate Ger~eral Funds En the amount of
~87,692 m the propased FY98-99 ~udget to cover thE follaw~ng programs 1} costs
assoc~ated w~th the implementatia~ of the shuttle program ~~32,692 for Ma~n Street
vehicle}, 2} contract with the Chamber flf Commerce ta provide one half t~e sslary and
related prog~am costs associated with the establishrr-ent ofi a Main Street park~ng
coordmator posit~on (~~O,flOaj, and 3) fiunding for the development of a schemat~c design
and assac~ated public revEevv process for a tefra !evel park~ng structure an Pubf~c Park~ng
Lot 9~$'k 5,000) As praposed, the extension of the meter hours to 2 00 a m and the
add~t~an of Sunday meter hours vv~Jl ~mpact 265 me#ers on the street which will result in an
estimated annual revenue increase of ~~~0,000 This ir~creased revenue, qr a portion of
~t, could be used to offset some oi the casts of the p~lot program
AddEt~or~al Bea~h Fund apprapr~at~or~ w~ll be req~~red ~r~ the proposed FY ~997-98 budget
ta cover the ~ncreased costs for extending the PierlB~ach S~uttle serv~ce from four ta se~en
dayslweek, and tor kee~ir~g tY~e 2030 Lot o~en for longer t~o~rrs An appropr~at~on o~ $8,650
wi11 be needed to cover incremental shuttle vehicle costs. ~r~ additional ~3.819 will be
needed to cover tne add~t~onal parking lot staff costs, and ~92,900 tor add~tio~a! sECUrrty
costs While the impact af reducing the ~~~eekend beach rat~ is ~nknown at this time, the
~ew evernng parkrng usage of th~e 2030 BEacn Par~C~ng ~ot is expected to gene~ate
addifional revenue for the Beach Fund
63
To fuliy implemEnt the recommendatsons canta~ned ~n this staff report, the follow~ng
apprapr~at~ons wif! be needed
Account#a~-210-415-00000-55D6-OOOOQ Main Stre~t Parking Coard~~ator $40,040
Accoun# #0~ -2 ~ 0-26&-OQOa0-5505-O~OOQ Schemat~c des~gn ~f new parkmg $ 7 5,000
S#ructure
Account #01-3Q0-305-00000-1143-OOa00 Additior~al Secur~ty at 2030 Lot $12,940
Accau~t #Z ~-4D0-522-0OO~C?-S~Q~-0~000 fr~elud~s ~32.fi~2 for cast of $4~,342
Ma~n St Shuttle Route and
~$,65~ fflr the ~ncremental
C~st of expa~ded P~erlBeach
SY~uttle servECe
Accpunf #~ 1-400-522-0000~-4439-Oq000 Add~t~onal Parkrng Lot Staff $3, 89 9
(Cashiers7
Account #Q1-700-695-OOOQO-785Q-OQQO~ An aperat~ng transfer from the $32.692
General Fcar~d ta re~m~urse th~
Bea~n Fund for the bas~c cost
cf the Ma~n St 5huttle serv~ce
Account #11-7~~-695-~0000-7850-0Ofl00 An a~erating transfer ~aid ~y ($32,69~)
the Gereral Fund to the Beach
Fund for re~mb~rsement of the
Cost afi the Ma~n St Shuttle
Servic~
Account #01-70~-695-OQ0~0-~$31-Q0000 A.n operating t~ar~sfer pa~d by the ($12,9Q0~
Beach Fur~d to tk~e General Fund
for reimbursement of th~ addjtianal
security cost
Acco~ank #11-700-695-00000-7831-~0000 An opera#ing transfer from the $12,900
8eacn ~~r~d to reimb~arse the
Gene~al ~und for additEOnal
~ecunty c~sts
RECOMMENDATfON
5taff recommends tha~ the C~ty Co~,nc~l cond~ct a~ubl~c hear~ng, and ap~ropr~ate the
s~
fund~ng m the amount af $87,692 from the Generak Fund and ~25, 369 from the Beael~ Fund
to implement the foliowirig components of the Main Street p~lot park~ng program as follows
1) Authorize tF~e City Manager to issue ~n RFP and sEfect a consultanf fo prepare
schemat~c des~gn drawmgs and ar~ associafed pubfic process for a 2 feve[ parking
structure on ~ot 9 containing approximateiy 260 spaces
2) Extend #he meter hours on Mam Street from Pico Boulevard to Marrr~e Street and
a!! metered cross streets ~etween 2"d ar~d Nec~sor~ to 9 a m to 2 a m Monday
thro~gh Saturday, ar~d 1 p m to 2 a m on 5u~tdays
3) lmplement an extensGOn of the PaerlBeacY~ shutt4~ for the period July 3- Sept~mber
7,1998 that wiEl include sauthb~und MaEn Street servECe and a s#op at #he 2a3~
beach lot The schedule for shuttle service ~^r~ll be 10 00 a m to 12 30 a m on
5unday. ~ DO p m#a 12 30 a m Monday through Thursday. and 4 00 p m to 2 30
a m on Fr~day, and 10 OQ a m to 2 30 a m on Saturday Regular P~erlBeach
shuttle serv~ce will be added on Mandays-Wed~esdays, from 4 3d - midnight
4) Madify park~ng rates in tl~e 2030 beach lot for the p~riod July 3- Septembe~ 7, 1998
w~th the a rate structure o~ Saturdays and Sundays of ~1 501hour w~tfi~ a maximum
of ~7 QOfday a~c4 a flat rate of $3 a0 on a da~ky bas~s aft~r 4 00 p m Autharize the
sale of $22 40 month[y park~ng permits for the 2Q3a beach 1ot to employees wh4
work on Main Street
5) Provide Gity fundang for six manths of salary and benef~ts and associated pragram
costs (not to exc~ed $~0,000) for a Main Street parking coord~nator to wor~C with t~e
merchar~ts and empfoyees on ~romot~ng #he empfoyee parkmg program
Prepared by Suzann~ Fr~ck, D~rector
Karen G~nsbsrg, Plannin~ Manager
Amanda Schacnter. Sen~or Planner
Sarah Le~eune. Associate Planner
plann~ng a~d Commur~~ty Development Qepartm~nt
Ron Fuchiwaki, Pari~~ng and Traff~c Engineer
Jaff Mathieu, Direc#or
Howard Ro~~nson. Ecor~omsc Develapment Manager
Gwen ~entecost, Sen~or Admjn~stratEVe Ar~alyst
Reso~rce Managemen~ Departmen~
John Catoe. DErector.
Joe St~tcher, Transit Pragrams ana(yst, Transpor~af~on Department
1~
Barbara S#mchfield, Director,
Judith Me~ster. Beach Ma~ager, Gommun~ty and Gultural Senr~ces
Attachments
A February 2, 1998 City Councif lnformation I#em
B Trans~t Option Compansan Costs Chart and Report
C Transrt Map
D Commur~icat~ons from the Pub~ic
E Pu~~re Nat~ce
~ March 25, Plannrng CommESSron S#aff Repo~t
G ~'ark~ng Study ~Summary and TecY~r~~cal Report)
36
ATTACHMENT A
~~ ~ ~ r
PCD SF KG f lplanlsharelcouncillstrptlmnstpksf
February 2, ~ 998 Sa~ta Mon~ca, Galiforn~a
lNFORMAT{ON ITEM
TO Mayor and City Council
FROM City StafF
SUBJECT Main Street Parkmg St~dy Analysis and Recommended Strategies
lNTRODUCTIDN
Thts report summanzes the analysis of the Main Street Parking Study and the
recornmended strategFes for impro~ing the parking supply in the Main Street area it is
anticipated that a public hearing before the Plan~ing Commiss~on will be scheduled for
March 1998, to provide fhe public with the opportun~ty to respand to the study Foflowing
the publ~c hearmg, these recommendations w~lf pe forwarded to the City Counc~l
BACKGROUND
Durmg Council consideration of the Main St~eet Streetscape lmpro~ement Plan and
Bus~ness Improvement District Pro~ects, in No~ember 1995, property owners and
merchar~ts expressed concern tF~af the demand for parkmg in the Ma~n Street area was
gr~ater than the supply Busmess owners stated that there was not sufficie~t parl~irrg to
accommor~ate the Main S#reet patrons, and thaf dur~ng summer months beach-goers use
a high praportion ofthe a~ailable parking supply Counc~l authorized a cvntractwith W~1bur
Smith Associates ta conduct a study to ~dentify the exist~ng parkmg supply, analyze the
demand, pro~ect the future supply and demand, and de~elop recommendations that
i
~~` - ~~
respond to current and future parking needs Th~s study ~s attached as Exhibit A
Plannmg and Community Deveiopment and Resource Marragement staff have ranked th~
study's recommendat~ons accordmg to implementatjon feasib~hty Basec~ on the specif~c
knowledge of the c+ty, the history of Main Street and a synthesis of the cansultant's
recammendat~ons and existing poficy, #his report presents a recommended strategy to
address fhe parking supply balance in #he Mam Street area
METHOD OF ANALYSIS
In order to determine Mam Street area parkrng demand, the s#uc~y used the follow~ng data
callection methads
• ln~entory a# all existing public and private parking in the area baunded by
Pico Boule~ard to the narth, and Second Street to the east, the 5anta
Mon~ca c~ty limit to the south, and N~elson Way to the west
• Peak and non-peak houroccupancy coun#s, parking fumover counts, park~ng
durat~on counts.
• Random intercept survey of 77~ peopEe walkmg on Main Street m both
summer and non-summer months
• Anaiys~s of publ~c transportatron routes rn the area, mcludmg the Tide
Shuttle
The study appVjed the followEng four d~fferent scenanos of pra~ected growth to the collected
data ta analyze f~ture Main Street park~ng needs
• Build out of po#entiaf devefopment pro~ecfs,
• Comple#e occupancy of vacant commerciai buEld~ngs,
• Increase~ business due to the implem~ntation of the Main Street
2
~~' `' ~ ::
Streetscape improvement Plan and Busmess impro~ement District pro~ects,
and
• A combinat~on afth~se three scenarios, describing the "worst case scenaria°
KEY FINDINGS
9. Existing Parking Condit~ons
Given the different characteristics of the north and south sections afi Mam Street, #he study
diWided Main Street into two separate areas, north and souti~ of Ocean Park Baule~ard
The study cons~dered all a~aifable p~rking, private and ~ubhc lots, metered and non-
metered curbs~de spar.es The study found that the areas north and south of Ocean Park
Boulevard each had a dlfferent period of peak parkmg demand The peak hours nortF~ of
Ocean Park Boulevard are non-summer Sundays and Thursdays between ~ne and two
p m The peak hvurs south of ~cean Park Boulevard ars summEr Sundays laetween four
and five p m Tl~e study analyzed surplus and d~f~c~t ~arkin~ separately for both north and
south of Qcean Park Boulevard, as well as for each parkmg category Dur~ng the
r~spect~ve peak hours far each area the ar~alys~s showed a sl~ght park~ng defi~~t for all
parkmg south of Ocean Park Boulevard, and m the area north of Ocear~ Park Boule~ard
showed a sf~ght defic~t for curt~side park~ng only
The term "practrcal capac~ty°* is ~setf to prav~de a numer~~ standard by wh~ch to ~~dge tne
effc~er~cy of an area's parkrng supply The study def+ned pract~cal capac+ty as occupancy
of 9~% of al~ avarlable parkit~g ~nc~ud+ng public and pr~r~ate #ots, metered ar~d rron-metered
3
~` " '-' G. ii
curbside parktng spaces The study found that when all parking is cons~dered m the area
south of Ocean Park Boule~ard, the area is slightly o~er practical capacity (91 °/a occupied)
at peak hours (summer Sundays between 4-5 pm), and that curbside parking in this area
was 94% occup~ed dur~ng the same peak hours The area north o# Ocean Park Baulevard
has mare pr~~afe parking lots Therefore, at peak hours (non-sumrner Sundays and
Thursdays between one and two p m) the entire area north of Ocean Park Boule~ard did
not exceed practicai capacity (57% occupjed), but curbside parking did exceed practical
capacity (93% occupEed) Although the area r~orth anci the area sou#h of Ocean Park
Boulevard ne~er experience a parkEng defEC~t at the same time, i# ~s clear that dunng peak
hours there ts a sligi~t defic~f south af Ocean Park Boulevard, and that curbside parking is
over pract~cal capacity ~n both areas at their peak periods
Parking at practical capac~ty means that whde there may be spaces ava~lable, finding
immed~ate park~ng can be d~fficult, and the spaces may nat be near the dri~er's
destination_ E~en though the area ~s only at ~ract~cal capacity dur~ng peak ~ours, there
are lang periads of high accupancy All ~arking in th~ Main Street area exceeds 60%
occupancy from 7 ~~0 a.m to 8 00 p_m on summer Sundays. Public ~arkmg (pubhc lats,
meter~d and curbs~de spaces} ex~eeds SD% occupancy from 11 00 a m to 8.40 p.m on
a summer 5unday
*"Practical capacity" ~s a profess~onal term used to descnbe the percentage of the total available parking
supply that reflects the ~deal pariung capacrty of a specific area Ta ensure efficient turno~er, a certain
number of spaces in the supply shauld always be ~acant Once practical capacity is reached, (a number
wh~ch rs never 9 04%} park~ng becomes d~fficult, drivers trawl for spaces ant! are tempted to p~rk ~llega!!y
Occupancy levels above practica! capacity are calculated as a deficit because khe su~ply becomes less
effective, (defic+ent) in meeking the demand For example If the total supply is 100 spaces. and practical
capacity is ~dentified at 90%, 10 ~acant spaces must remain ~acant to ensure effectj~e turnorrer In this
example, if occupancy le~els exceed practical capacity and reach 94%, the parkmg deficit equals four
spaces, and the ideal totai supply needed ta eirminate the deficrt (maintammg the ten vacant spaces) would
be 104 spaces
4
~:~ ~e, W ~ i
2. Prime 5paces Unavailable to Business Patrons.
The ~rime parking spaces for Main Street patrons are metered curbside spaces, and
parking lots close to the shopping areas The Main Street Parkmg Study found that a key
parking problem is the lack of aWailable curbside spaces for business patrons due to
empioyees, beach-~oers and residents using these spaces and feedmg th~ meters
The study concluded that the existing parking deficit can be large~y attributed ta lang-term
parking in pnme spaces by people wha are not business patrons The study also
suggested that in additian to creating a parking deficit, unavaiiable pr~me spaces actually
cause businesses to lose revenue because potential shoppers ga elsewhere when they
cannot park near their destinat~on The study estimated the loss of busjness re~enue at
a rate of $80 per day, per space Therefare, for Example, if 3~ spaces per day are
unavaila~le to customers, busEnesses coliective~y lase over $7aQ,a00 a year The study
estimafed that an efficient employee parking prograrn, wh~ch mo~es employee park~ng
away from these spaces, would increase t~e suppiy by 70 spaces {60 spaces south of
Ocean Park Boulevard, and 10 spaces north of Ocean Park Boule~ard), effecti~ely
el~minating the peak hour defici#
3. Projected Parking Conditions
The study analyzed future parking conditions nor#h and south afi Ocean Park Boulevard
ustng the four scenarios for projecting future demand The s#udy found that under the first
5
~+ t; ~ 2 ~
f~ree future grvwth scenar~os, the mcrease rn demartd would create an area-wide deficrt
of less than 1 a0 spaces In the unlitcefy e~ent of the "worst case scenaria" when alt three
scenarios are combined, there would be a 23 space c#ef~cit north of 4cean Park Boulevard,
and a 328 space deficit south of Ocean Park Boulevard, for an ar~a- wide deficit of 351
spaces
PROPOSED SOLUTl~NS
Using the consultant's recommendat~ons as a base, stafffrom the departments of Planning
and Commun~ty Development, Transportation, Resource Management, Cvmm~nity and
Cultural Servicas and Park+ng Entorcernent warked taget~er to develop a recomr~er+ded
strategy to maximrze the parkmg supp~y on Mam Street and min~mize associated costs
The strategy incfudes both short-term and lang-term approaches to impro~ing the suppfy
of parking ~n the area
SHORT TERM APPR~ACNES
For Immediate Irnplementation:
Additional Signage
Based or~ the s~ccess af the P~er parking sigr~s, the Parking and Traff~c
Di~ision has installed parking identificatian signs on Main Street, Kinney
Street, and at the +ntersectEOn of As~iand and H~If Streets T~tey wril proceed
with installing approximately f~~e addit~onal signs Existing funds are be~ng
used fo jnstail these signs
Impro~ing Access to Public Parkmg Lot 11
The study recommends that the City can~ert Holl~ster A~enue from a one
6
~_~- u 2~
i
V
way east-bound street to a two way stree~ between Neilson Way and tVlain
Street, to impro~e access to Public Parkmg Lot 11 The associated traffic
signal, str~p~ng and signage modificafions ca~ be funded from existmg f~nds
m the Park~ng and Traff~c Divis~on operatmg bu~get
Recommendations which require addrtiona! research and planning, bu# which
should be implemented as soon as possr6le.
Staff belie~es that the parking balance can be impro~ed w~th the ~rnplementation af a
program for empioyees to safely park in locations ot~er than the prime curbsEde parking
spaces Staff recommends establishing an employee parking program that uses a
number of d~fferen# recommendations from the Ma~n Street Parking Sfudy, This program
woufd ~nclude
Ernployee Park~n~ Program This pragram would work in con~unctian wi#h a
park and ride ser~ice, and a possible expansion of the Tide Route to mclude
speerfrc employee parkrng locatrons on Marn Street The shutt~e would be r~n
~n th~ e~ening hours untd midn~ght or 1 a m, to provide employ~es with safe
transportation to their cars Staff recommends tha# Lot 11, or the beach lot
south of 4cean Park Bouievard be consrdered as possrbie iocatrons for the
empkayee park~ng lot In addition, City Staff would like to explore the aption
of entering inta publ~c-pri~ate leases to use private lots foremployee parking
Pnvate lots that are currently underutihzed dunng time periods when parking
is d~fficu~t to find on Main Street, as well as undeveloped ~ots that m~g~t be
converted ta parking lots, are all possible options for pr~vately owned land
fhaf could be used far empfoyee parking
Parking Regulations and Enforcement The current hours posted on parking
meters are generally from 9 40 a m to 6 0~ p m Manday through Sa#urday,
ar~d are predom~nantly a two ~our I~m~t Ex#end~ng park~ng enforcement ho~rs
to 10 DO p m or m4dn~ght every day and enfarc~ng the t~me limits wauld
encourage parking turnoWer, benefttting ~he merchants by allawing shoppers
greater access ar~ci discouragrng lang-term parking ~r~ pr~me s~aces
Expandmg meter hours and strengthening of enforcement could be
implemented as saon as the appropriate appro~als have been abtainec~
Upon Caunc~l direct~an staff woufd proceed w~th a cost analysis ~ncfud~ng
fmancial impacts of any required additional staff, as part of more deta~led
information that will be presented to the Plann~ng Commission and City
Councd
~
~."' ` ~~
Staff ~s propos~ng to work with the Nla~n Street Merchar~t's Associatron to
develop a compr~hens~ve map that shows ai1 available parking. It is
antic~pated that th~s map wi11 be d~stributed by businesses m the area
LONG TERM APPROACHES
Alternatives to be considered if previous measures are unsuccessful:
The parkmg study recommends that non-structurai optrons be implemented itrst The
consultan# has mcludec~ a trme frame tor a fo~law up s~apply artd elemand study The follow-
up study wauld use #he same data collection rnethods as those used in tf~e Main 5treet
Parking Study and would analyze the effecti~eness of the implemented alternati~es If a
fufure supply and demand study demonstrates #he need far additional solut~ans the
following strategies wdl be examined further
Parktng Pr~crng T~e s#udy recommends select~~e Encrease rn meter rates
arid cEtat~on fines to encot~rage turnover and d~scourage single occu~ancy
automabile transit Althaugh th~s program could be highly cost effect~ve, ~t
has the p~tent~al to discaurage shoppers Staff believes that this
recommendation requ~res mors analysis bef~re it can be cons~dered as a
viable option
Parking Structure Considerations In 1989 the Council d~rected stafF ta
analyze a 460 space parking strucfure with 49 units of housing above TF~e
Community was strongiy drvrded, and after muc~ debate and considerati~n
of altemattve desrgn aptrons, the project was not appro~ed As part of the
199~ Ma~n Street Park+r~g Study, tne car~s~~tant ~r~cluded a prel~mir~ary
anafys~s of a parkFn~ structUre, t~at wauld most I~kely be lacated or~ a G~ty lat
A s~ngle deck structure waufd add approx~mately 100 spaces, wh~le a
structure with three to fo~r decks would add approximateiy 340 spaces A
comprehensi~efinancial analysis and design de~eiopmentwould be required
to consider th~s option more fully
s
4t r~ t~ ~ :~
5taf# bel~e~es that this study presents a solid foasis fo~ de~elopmg non-structural solutions
ta better balance the supply and demand of parKmg m the Main Street area Th~ study
es~~mates t1~at implementa#ion o# all shart term alternat~Wes wauld elimmate #he current
def~c~t, and could create a parkmg surplus for the first three scenarios of pro~ected growth
fn the unlckeiy case of the "warst case scenario", the combmation of the ftrst three
scenarios far projected growth, the study estimatES that the area south of Ocean Park
Boulevard would still show a defickfi_ However, based on historic grawth patterns for Main
Street, the "worst-case" scenario ~s extremely unlckely Sta~F belieW~s that the non-
structural solutions, mcludmg an emplayee parking program, could be efFectEVely
~mplemented to address the identified parking needs The key to achi~~ing the success of
a non-structural p~ogram is the covperatEOn of the eity, bus~ness owr~ers, employers and
merchants on Main Street
CONCLUSION
As summanzed above the Main Stree# Parking Study recammends a series of short term
and long term approaches for ~rnpro~ing #he park~ng supply kn the Main Street area The
Plannmg Comm+ssfon w~l! hold a publ~c hear~ng ~n early S~ring 1998 and ~ts
recommendations wilV be forwarded ta City Council
Prepar~d by Suzanne Frick, D~rector
Ron Fuchiwak~, Park~ng and Traff~c Engmeer
Karen Ginsberg, Piannmg Manager
Amanda Schachter, Senior Planner
Sarah Le~eune, ~ssociate Pianner
Plann~ng and Commun~ty DevelopmeRt Departmen#
9
a+ ~, ~' ;''
d4
~ 1{
~eff Mathieu, Director
Howard Robinson, Econom~c Devel~pment Manager
Gwerr Per~tecost, Ser~~or Adminrstrat~ve Ar~alyst
Resource Managem~nt Department
Exhfbit A Mam S#reet Park~ng St~dy
~o
~~ ~ ~ri
ATTACHMFI~T ~
~~ ~ 2~
OPTiON 1 MODIFIED TIDE ROUTE
JULY 3, 1998 - SEPTEMBER 7, 1998
ESTIMATED COST OF S~RVIC~
CURRENT SERVICE START + ~ND ' TOTAL I COST PER ~ COS7 PER I TOTAL I TOTAL
I TIME TIM~ HOI~RSIDAY HOUR ' DAY aAYS* COST
Sun - Thurs ,~2 00 p m ~10 30 p m ' 2Q 5II $39' $636I 47I $29,869
Fri - Sat . . _ ~12 00 p m ~12 34 a m ~ . _ 24 5I ._ _$3~' - - $760 i _ 20 ~ _ $15,190
~OTAL ~ I ' 45 O I ' $1 395 67 $45 059
PROPOSE~ SERVlCE , START ~ END ' TOTAL ~ COST PER ' COST PER ~ TOTAL I FOTAL
TiME I TIM~ ' HQURSIDAY HOUR I DAY DAYS* COST
Sun - Thurs ~12 00 p m +12 3a a m ' 24 5 $31 I $7f0 47 ~ $35,697
Fri-Sat ~9200pm + 230pm ' 20 ~
V'ehicle 1 ~2 DO p m 9 00 p m 9 $31 $279 ~ $5,584
Vehicle 2 12 00 p m 11 QO p m
~ 11 $31 $341 $6,820
Vehicle 3 9 00 p m 2 30 a m 5 5' $3'! $179 I I $3,410
Laidlaw _ ._ _ _±11 00 p m_ ~ 2 00 a m _ ~ _ _ _3' _ _ $38 ~. _ $115I - - - ~ _ $2,299
TOTAL OP~RATING COST 53 0' $1,Fi651 67 $53,80~
1NCREMENTAL TiDE OPERATING C05T (SUMMER ONLY) ~ $8,747
SACK-UP VEHICLE SERVIC~ (50 hours @$38 311hour) ' $1,916
SIGNS (6} $3Q0
SCHEDUL~S (design and print S,OOQ} ' $2,200
ADVERTfSMENTS {cEesign cost only, funds are budgeted for publication costs) ' $'~,000
BUS STOP IMPROVEMENTS ~ $~0,000
LABOR COST PARKING L.OT STAFF ~ $4,245
S~CURITY COST SMPD ~ $22 100
70TAL C05T OF TIDE M~D[FICATION I $50 507
* There are 67 total days from July 3 to September 7 20 Fr~days & Saturdays, 47 weekdays {Sunday - Thursday)
~
~
~
~
c.~ mainrpt98 PREPARED 06/09/98
OPTION 2 MAIN ST /SEAGH SHUTTLE
JULY 3, 1998 - SEPTEMBER 7, 1998
ESTIMATED COST 7 DAY SERVICE
,~
s
r"
~J =
i ~
PROPOSED SERVECE
7 DAYS START
TIME I END
; 71ME TQTAL II
HOURSIDAY COST PER
H4UR COST PER
DAY TOTAL
DAYS TOTAL
COST
Mon - Thurs 4 00 p m '12 30 a m 8 5 $37 $315I 37 $11,637
Fri ~ 00 p m 2 30 a m 10 ~ $37 $389 10 $3,8$5
Sat 10 00 a m , 2 30 a m 16 5 $37 $61 'I 10 $6,145
Sun 10 00 a m
__..._.... 12 3Q a m
; 14 5~ $37 $537 1Q $5,3~5
OPERA7ING COST ~
'
50 ~
$1,8501
67
$26,992
ANCILLARY COSTS
PI~RIBEAGH SHUTTLE COST Extension af hours , $8,650
SIGNS (design and production af fi signs) $1,300
SCHEDl1LES (desEgn and print 5,000) $2,200
ADVERTISMEN7S ($1,OQp des~gn cost and $1,2d0 publ~cation costs for 3 ads) ~ $2,200
LA80R COS~ PARKING LOT S~AFF' I~
2030 LOT , $2,634
16~0 LOT ' $1,185
SEGURITY COST SMPD $12,900
TOTAL COST: 7 DAY SERVICE ~ $58 061
~ There are 67 totaf days from July 3 to September 7 2~ Fridays & Saturdays, 47 weekdays {Sunday - Thursday)
mamrpt98
PREPAR~D a610919$
OPTION 3 MAIN ST IBEACH SHUTTLE
JULY 3, 1998 - S~PTEMBER 7, 1998
ESTIMATED COST 4 DAY SERVICE
~
~
r
W
~n M
PROPOSED SERVIC~ START END T4TAL COST P~R I COST PER TOTAL. , TOTAL
4 DAYS TIM~ TIME HOURSIDAY HOUR DAY ~ DAYS COST
Thurs 4 00 p m 12 30 a m $ 5 ~ $37 $315 9 $2,831
Fri - Sat 4 0~ p r~ 2 3Q a m 9 0 5 $37 $389 20 $7,7'70
Sun 10 00 a m 12 30 a m 14 5 $37 i $537 , 10 , $5,365
ANCILLARY COSTS
OPERATING COS~ [ ~ _ , 33 5~ __ I + 39' $15,966
SIGNS (design and produCtion of B signs) $1,300
SCHEDUL~S (design and prmt 5,QQ0) ~2,200
ADVERTISM~NSS {$1,000 design cost and $1,200 pu~ilication costs for 3 ads) $2,200
LABOR C05T PARKING LOT STAFF $1,823
SECURITY COST SM('D $5 150
TOTAL COST. 4 DAY SERVICE $28 439
* There are 67 tofa! days from Jufy 3 to September 7 20 Frrdays 8~ Saturdays, 47 weekdays {Sunday - Thursday)
mainrpt98
PR~PARED 06/09/98
TIDE SERVICE & SHUTTLE OPTIONS COMPARiSON
The Main Street Parlcing Study recommended that ernplayees in the area be encouraged
to park in satellite parking lo#s in order to "free-up" parking spaces on Main Street The
employees would then be shuttled to Mair~ Street Staff has in~estigated three optians for
providmg a shuttle serv~ce from a satel{Ete parking lot to Main Street The first wauld
require re-routing and extending the hours of the exist~ng Tide shuttle service, and the
ather two would establish a separate shuttle rout~ All three wauld serve a beach parking
fot
EXIST~NG TfDE SERVICE
The popular downtowr~ Tide shuttle serv~ce has been ~n operation s~r~ce 1993 Or~grnally
a summer only serv~ce, it was e~ctended to year-round o~eration in ~997 when the City
procured three electnc ~ehicles The Tide service is pro~ided with two vehicles ~perating
e~ery 15 mjnutes, Sunday through Thursday from noon until 10 30 p m, and Fr~day and
Saturday, noon to midnight During the summer of 1997, the hours ~f operat~an were
ext~nded to midmght on Thursdays to pro~ide service to the Summer Concer# Ser~es on
the Pier
The Tide operates on a one-way loop beg~nr~ing at Broadway and the Third 5treet
Promenac~e, west ta Ocean Avenue, south ta Pico, west to A~pran Way, south to Bay
Street, then east to Ocean Avenue From this point it tra~els south on Ocean
Ave~ruefBarnarc~ Way to Marrne Street, east to Ma~n Street, north to B~ckneN Street, east
to Fourth Street, north to Broadway and the Promenade The route operates as a one-
way loap because it begins and ends on Broadway, wh~ch is a one-way westbound sfreet,
and because the locations of the hotels which fund the serv~ce necess~tated the existing
route canfigurat~on
DPT[ON 9• MODIFIE~ TIDE SERVICE (Total Est~mated Cast $~Q,507}
f n order to encourage peopie to use the beach parking lots when visiting Main Street, the
shuttfe service must be frequent and o~erate late enough #o accommodafe the ~ary~ng
work shifts of the employees and ~isitors to Ma~n Street To accomplish this, the Tide
service wou~d need to be re-routed ta pravrde r~arth and southbound service on Ma~n
Street Two-way serr~~ce an Ma~n Street will enable indi~~duals who park in the beach lot
to returr~ to the~r car w~tho~t hav~r~g to ride tt~e T~de ~p to the Promenade and back agam
The modifed Tide route would begin at Broadway and the Third 5treet Promenade and
follow the existing route as far south as Ocean A~enue and Hollister A~enue A# Hollister,
the T~de would turn left and pracesd to Mam Street, turn nght and proceed south to Marme
Street At Marme, the Tide would turn right, cross Nielsan Way, and proceed around the
bend to the entrance #o the 2600 beach lot Turning left into the lot, the T~de wo~ld ha~e
a designated entrance lane that wo~ld allow it to bypass the autos also entermg the lot
~~ ~ ~, 3 '7
~
The Tide woult~ stop at a designated area ~ust inside the lot for passenger boarding and
alightmg From this point, tt~e Tide would ope~ate sauthbound along the perimeter iane of
the fof to the sauthern exit Passengers could also bvard and afighf at the exit before ~he
Tide resumed tra~el on southbour~d Barnard Way After exEt~ng the lot, the Tide would
follow the existing Tide raute Barnard Way to Manne, east to Main, north an Main to
Bicknell, east to ~ourth Street and narth to Braadway
One advantage of the new route wauld be two-way service on Main Street, something that
has been previousky requested by the mercY~ants but co~ald not b~ implemented because
of the d~ffrculty ~n turnrrrg the ~ehrcle around The tirvo-way seNrce would enable people
to reach the 26Q4 parking lot from Main Street without first going to the Promena~e In
addEtion, the mare direct ser~ice could help achieve the goal of reducing the demand far
parkmg on Main Street, as well as attract new riders to the service
A bus stop could be added on Hollister at Mam Street to serve parking lot ~ 1, howe~er, it
wouid require the removal of the three parking spaces on Hollister ad~ac~nt ta the parking
lo# driveway Wi~en operatmg southbound on Ma~n Street, the Tide would stop at the
exist~ng Big Blue Bus stops Ocean Park, Hill, Ashland, and Pi~r If demand warrants, an
additional Tjde stop could be added in the block between Hollis#er and Ocean Park
Boule~ard since it is such a long block This would r~ecessitate t~e removal of two to three
parking spaces
On the existmg Tide route one of the top three Tide board~ng locations is on Barnard Way
at the seniar housing pro~ect on Marine Street Althougl~ this stop will continue to be
served when ~he Ticfe is traveling southbound on Barnard Way, i~ cannot be ser~ed befo~e
the Tide loops through #he parking 1ot S~nce Marine Street has only one westbound lane
between Mam and Barnard Way, staff from the Traffic and Parking Div~sion and
Transpor#at~on Departrrtent beJieve that establrsh~ng a T~de stop on Mar~r~e wauld create
a traffic safety hazard Therefore, any passenger wishing to reach the senior housing
complex would have to remain on the Tide vehicle unt~l it loops through the 2600 parking
lot and returns to the existing stop The additianal distance w~ll take abaut four mmutes #a
camplefe
Currently, when travelmg southbound on Barnard Way, the 7ide stops at Ocean Park
Baulevard if the route is modified ta operate southbound on Main Street, this stop wdl be
abandoned O~erall passenger baardmgs at this location represent two percent of total
Tide boardings, ar about 250 boardings per month Out of 17 Tide stops, Barnard Way
and ~cean Park is #he eleventh in terms of ~olume The ma~or attractian at this location
~s the cht~ldren's ~lay area The 2600 lot borders the soutn s~de of th~s recreation area and
the new ~assenger laading zone would be ad~acent ta the pedestrian walkway People
who use the Tide to ~o to the play area could alight at the new stop m#he 2600 lot and
walk to the playground
The modif~ed route is one mile longer, whtch will require appraximately three minutes of
additional running time to comple~e Although each tnp will require three more m~nutes to
complete, it would st~li be pass~ble #o aperate the praposed route w~th two ~ehicles on the
~~ ;~ ~ ~ ~
existing 15 mmute headway ~time between ~ehicles) This is possible since the curr~nt
route has about seven minutes of recovery t~me at the end of each trip Recavery time is
included ~n every transit schedule to aliow buses that arn~e at the ~ast stop iafe to lea~e for
the~r next tr~p on time When buses are on schedule, tF~e recovery time allows the operator
ta complete paperwork, remove trash from the vehicle, and attend to personal matters
before resuming ser~ice
Lengthening the runnmg t~me three m~nutes will shorten the reca~ery time to four minutes
On busy days when traffic is hea~ry, and passenger usage of the Ticfe is high, it ~s possible
that there will be ~nsuff~c~ent reco~ery t~me ava~lable, ca~as~ng the T~de to run fate and no~
adhere to th~ published schedule Weekdays and non-peak periods this should not be a
problem Another problem with the modified route is fhat it requires the Tide to aperate
through a large parking lat If the variable parking rate strategy is successful and results
in higher utifization of #f~e parking lo~, it could slow the pragress of the Tide vehicfes throug~
the lot and ca~se the vehicles to run late
!n orderto encaurage Ma~n Street vis~tars and employees to park in the beach Iot, it will be
necessary to extend the Tide's serv~ce hours from 10 00 p m to 12 30 a m, Sunday
through Thursday, and from midnight until 2 30 a m, Friday and Saturday nig~ts The
longer haurs of service are needed to cainc~de with the operating hours of the restaurants
on Main Street, ar~d to alfow employees workrng the late sh~ft to use #he service to returr~
ta their cars The longer route and additional hours of service w~ll add up to 40 miles per
day to the route, which w~ll probably exceed #he range of the electric vehicles On Fridays
and Saturdays it will be necessary to change the vehicles at some poEnt in their service
day Since the City owns three electric ~ehicles, with two in serv~ce at any one time, the
third efectr~c vehicle can be put mto service along with a iourth ven~cle pro~ided by t~e
Ci#y's contractor, La~dlaw Transportat~on Serv~ces The Laidlaw provided ~ehicle will cost
more per hour s~nce the rate ~ncludes the cost us~ng a La~dlaw veh~~le instead of operat~ng
ane of the City's electric ~ehicles
To serve the 2600 parking lot, two bus sto~ zones will need to be established Under the
Americans w~th D~sab~hties ,~ct (ADA} of 1991, any new bus stops that are established
must be accessible to indi~iduals with disabilities To comply with the AOA, the first stop
in the parking lot w~ll require the construction of a curb-high concrete pad measur~ng at
least 72 ~nci~es by 42 inches The size of the pad is the minimum size needed to
accommadate a mobility device It must be curb height smce the TEde vehicEes are
equipped with a wheelchair ramp and not a mechanical I~ft The second stop wi~l require
pa~ing in a grassy area near the exit The Engineering Departmen# estimates the cost of
th,s vuark to be $10,00~
The estimated operating cost for the madified route between July 3 and September 7,
1998 (Labor Day), would be appraximately $8,800 The langer route and schedule may
a~so result in the need to use a Laidlaw hack-up vehicle more frequentfy A iotal af 50
hours of back-up vet~~cle serv~ce has been mcluded at a cost of $1,900 New bus stop
signs wil! be needed and wi11 cost about $30a New raute maps and schedules must be
designed and printed at an appraximate cost of $2,200 Funds are currently budgeted ta
~ y;, , ~ a
~
ad~ertise the Tide, howe~er, a new ad~ertisement would be needed to publicize the new
route and schedule The approximate ad deskgn cost is $1,00~ The use af the 260U lot
after 6.00 p m will cast $4,245, and security will cost approximately $22,10D The total
cost to madify the Tide route is estimated to be $50,507.
The public should be g~~en at least 3Q days natice of the praposed chan~es to the route
and service hours Although #his serv~ce change does not require a publ~c hear~ng, staff
would conduct some community outreach activities ta ensure that informat~on about the
change is disseminated
The fare on the Tide shuttle is $0 25 or a Tide token To encourage their employees to
park in the beach lot, the employers an Main Street shoulc! be required to purchase Tide
tokens from #he City to give to their employ~es The cost of 100 tokens Es $22 50 This
wi[I show the empioyer's commitment ta the service, wiEl allow the employee 1o nde the
Tide for free, and will generate passenger reWenue for the service Employees should not
be allowed to ride for free since othe~ fare paymg ~assengers may fmd th~s discriminatory
OPTION 2 PARKING LaT SHUTTLE SERVICE (7 Days, Totaf Estimated Cost $58,061)
The secand optian is ta supplemen# the City's PierlBeach shuttle route with a third ~ehicle
ta sen~e Main S~reet The PierlBeacf~ shuttle operates between the pier and the 2030
parkmg lot from MemorEal Day to Labor Day Two ~ehicles are used to provide 10 minute
service fr~m 6 QO p m to midnight on Thursday and Friday evenings, noon to midnight
Saturday, and naon #0 1 a a0 p m on Sunday Adding a third vehicle that opera#ed from
this lot to Mam 5treet wauld a~low visitors to park once and v~s~t finro popular sites m the
C~ty T~re servrce to Ma~n Street ca~ald be prov~ded or~ a 1a or ~5 mrr~ute headway
depending upon the route sel~cted
To se~-ve Main Street, the shuttle wauld exit the 2030 lot at Hollister, contmue eas# to Mam
Street, south on Mam to MarEne, wes# to Barnard Way, then north, returning to the parking
{ot This service would operate only in a southbound direction on Mam Street
For this service, if the CEty used one af its contractor's vehicles, it would not be necessary
to construct a passenger loading zane in the 2a30 lot The Laidlaw ~ehicles are equipped
with wheelcha~r lifts that can be Iflwered to ground fe~~l The City's electric vehicles are
equipped with wheelchair ramps that must be deployed where there ~s a curb, hence the
need to corrstruct a curb herght passenger load~ng zone rn the 260a lot
Ta serve the needs of Mam Street, including the Sunday Farmer's Market, this shuttfe
wauld operate fram 10 00 a m to 12 30 a m on Sunday, 4 00 p m to 12 30 a m Monday
through Thursday, and 4 00 p m to 2 30 a m on Friday, and 10 00 a m. to 2 30 a m on
Saturday Ifthis option is ~mplemented, consideration should be gi~er~ to incrasEng the days
af service on the PierlBeach Shuttle from a weekend service to a daily service Since the
4
i% i~ U J w~
Main Street pofian a# the route would be m operation seven days per week, the
Encrementaf cost of operating fhe Pier/Beach shuttfe an additional three days wauld be
approximately $8,6~0 The total cost of a se~en day Main Streetl Beach shuttle would
be $58,061.
OPTION 3 PARKING ~QT SHUTTLE SERVICE (4 Days, Total Estimated Cost $28,439)
The Ma~n Street Parking Study ~ndicated that the peak parking demar~d for Main Street was
Thursday and Friday evenings, and weekends To operate this shuttle as a four day
servrce woufd cost approx~mately $16,Q00 The cost ot advertising, signs and scnedules
would be approximately $5,7~0, parking lot staff costs wauld be $1,623, and security would
cost $5,'i 50 The estimated total cost for a four day a week service would be $28,439.
Altho~gh th~s opt~on ~s less expens~ve, opera#~rtg the serv~ce only four days a week may
result ~n attract~ng fewer empioyees to the lot as they may find the varying days of
operation confusing
Wf~ether or not the service is a se~en or four day a week sennce, a bus stop should be
establ~shed on Hollister to serve lot 11 Consideration should also be given to adciing a
stop on Mair~ Street between Hollis#er and Ocean Park since it is a long bEock As
mentioned abo~e, the stop at Hollister wouEd require the remo~al of three parking spaces,
and an additional stop an Main Street would require the remo~al of two to tt~ree parking
spaces South of Ocean Park Boule~ard, the shuttle could stop at the exjstmg Big Blue
Bus stops on Main Street When traveling northbound an Barnard Way, at leastone shuttle
stop shoulcf be established The recommended location would be Oc~an Par~C Boule~ard
Operat~ng this service seven days per week would cost abaut $7,500 more than re-routing
the Tide shuttle to serve the 2fi00 lot Operating the parking iot shuttle four days a week
would cast approximately $4,0001ess than re-routEng the Tide Most of the sa~mgs resul#
frorn the fac# that the Gity's contractor coufd provide a wheelchair lift equipped vehic[e
allowing us to avoid the cost of constructmg a curb-high passenger laad~ng area
The diff~culty with this opt~on revol~~s around the fare policy The PierlBeach shuttfe is a
free service Passengers can only board the shuttle in the 2030 lot or at the Pier People
who park in the 2Q30 lot pay $7 upon entry and if #hey ~ide the shuttle, their parking ticket
rs stamped ancf #hey recei~e a$2 rebate w~en ~hey ex~t the lot If tf~e Marn Street s~uttle
operates out of th~s 1ot as a free service, it wauld be consistent with the PierlBeach shuttle
fare policy, howe~er, it would be ~nca~sistent with the Tide shuttle fare Operating a free
soutY~bour~d shuttle on Ma~r~ Street while charg~ng a$Q 25 fare on tFre nort~bound Trde
shuttle could be confusing to the public and result in fare d~sputes with the dri~er of the
Tid~ Con~ersely, charging a fare for the Mam S~reet servECe could a~so cause cnnfusEOn
for those people transferrir~g from the free P~er serv~ce
Since link~ng the Majn Street shu#tle with the Pier shuttle increases the probability of
success f~r attracting visitors t~ the b~ach parking lot and allev~ating the parkmg demand
5
~~ 4 3~
on [Vlam Stree~, the Mam Street shi~ttle sh~uld be a free serv~ce To reduce some ot the
confusion, addfional f~re information could be posted on a1i the ~ehicles
FUNDING
Both #he expansion of the Tide servicE and the parking lot shuttle are el~gible expenses
under#he Propos~t~on A Local Return program The City has Local Return funds a~ailable
Since this program ~s intended to ~ncr~ase parking in tne b~ach lots, the services could be
funded with Lacal Return funds and at the end af the trial penod, any new parking
re~renues could be used to reimburse the Locaf Return fund In this way, the cost of
serv~ng ti~e beaci~ lats would ~e supParted by the reve~ue fram the beach I~ts
6
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ATTACHMENT C
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ATTACHMF,NT D
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~Io TO~~\ ]_~I dLi C.c7p1 ta S_~R~H LFT~L~tiE
F~om ROtti S PICI~-~RD_ 4~2-~311
Rz RE-R~L"TING THE PFFR BE~1CH SHt'TTLE
Date ~ 13 9$
1~4"ith thz cost zffact~ie re-rout~n~ of th~ T~da Shut#le. the P~~r B4ach Shuttl~ rt~t~ht also be
rz-routzd for gr~ater ~f~ect ~ ~
Th~ ri~ o P~er Beach Shuttles could b~ re-routed to pro~•ide h~'o separate shorter routes still
pro~•~dmg 15 m~nute szr~~~ce One shuttle n ould eonnect to the south bzach parkmg lots.
and thz oti~er to the 3 st 1'romenadz
:~ sin~l~ Pier 3st Promz7adz Shuttlz could run bzri~een the parlung lot on tlte Pi~r and tiie
3 st Promenade The raute «'ould come up frotn the park~ng lat on thz Ptzr ta Oczan ~~ e_
le#~ on Ocean .~~~e , rt~ht on Santa \Ion~ca Bl~•d _ r~eht on 4th St _ rtght on Broad«~a~~_ lzi~
on Ocean :~i~e and back do~~~n to tt~e Pier parkin~ lat Th~s shuttle should be able to
complete its route in 15 minut~s ~t a~ 25 far~_ th~s shuttle t~~ould be fully patrocuzed
:~ sinele Pier Beach Shuttie coutd fol~ov~ th~ mast direct path connechng the beach
parking ~ots and st~ll ma~ntam a 15 minute sen7ce Thz Pier Beach Shuttl~ should come
up to Ocean ave on Sea~ie~ti~ Ter . pracezd do~i~n Ocean ~~~e onto Barnard V4'av°, turn
left op Ocean Park Bl~'d . r~turn alon~ \izls~n V~'a~- to P~co Bl~~d . cut o~s~~r to Qcea.n .-~<<e
and aga~n do~~-n Sza~ i~«' T~r B~~ ar oid~ne both ~pian Vl'a~~ and the B~ckncll entrance
parkzng lot. substant~al hme ean ba satad T~-~ P~zr Beach Shuttle's prmcipal sen'ice is in
pro~~iding a reltahie com~ement return to their cars bs• b~ach goats v~~ho stroll up to the P~er
For thesz returcimg Pier pah-o~s, stops on Barnard V4`a~• are ~-erv closz to the pr~sznt staps
in the lots ~hemseh•es The rerised route sl~ould allo«~ the onz shuttle to provide sern-ice
a~'er~ 15 rninutes
~.lthough there might be somz lost patranage to the Pi~r fiom thz Bicknell ~afirance
parking lat, there ~~ould be a substanhal mereasz in Pter patronagz from a reguiar Ocean
Park Bl~ d Bamard V~'ati° stog
It «•ould be ess~nt~al t3iat the Barnatd VL'a~~ stops for the Tide and S H U T T L E 5 2~
Pzer Beach Shuttlzs ha~•e signagz ~.-is~ble fram the bzach ?4lain Street ~
indicahng :~iair~ Street_ Pier, a~~ 3 st Promer~ade deshnahons Pier ~ 3st Promenade
VG'ithout eood signage, beach patrans ~~~il~ not b~ a«-are of the 15 min.. Noon to 10 PM
sen~ice The Shuttles dm~~n~ ihrough tt~z park~n~ (ats. nati~-~,
advertise themsel~•zs, although madec{uatzh~ The re-route and good s~~nag~ «~ould mean
on~ shuttlz from the Pier cou~d pro~~idz a quicker sen•tce w~here nv«° tw'o shuttles apzrat~
Thc bottotn hne is the differenee bcri~-~cn ha~•uig i~.~o sh~ttles «~orkui~ tl~~u' ~}av through
thc south b~ach park~ng [ots on bus~ Summ~r ~s~e~k~nds. and a Pter Beach Shuttl~
pro~•iding qu~ck4r s~n~c~ b~ri~•~en the Pier and thc south beach parkmg lots and a P~er 3st
Pro~nenade Shuttl~ l~r~k~ng to #he 3st Prorn~nadc
.~t ttiose rzlati~el~• rare t~mes ~~•hen beach traffic backs up, no rzgularlt~ schzdulzd ser~'icz
tii•~ll escape s~r~ous dela~~s Puthng up `"\o Laf~ Turn" s~enage on S~a~iz~~ Ter at ~cean
_~,~ e tia~ould gr~at[~• reduce congestion
Thz cntzria should he providin~ 1~ rnin ,zr~•icz d~-rm~ most Summer ~4~~ekznds
~~ `' ~ 1
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To 3QH~ J.~-LILI. C~p~~ to Sarah Lz~zun:,
From ROV\ S PICk_~RD_ 452-5311
R~ TFDE SHL°I'TLE RE-ROL"TE FI\_a\C1:~L C~"ERt"IEti~'
Dat~ ~ 11 98
VL'hznever thzre ~s an mcreasa in s~n~ices_ it ~s reasonablz to assumz an increasa tn costs
This pnnciple is compl~x «-hen e~-aluahng th~ ~ncrease in sen ie~ result~ng from the rz-
rouhng of the Tide Shutt~a ta pro~ ide ri~-o-~~ a~• sar~'~ce b~t~~'een Hollister St and ~1a~n
Sireet and thz south beac~a park~n~ lot
Th~s r~-routing can b~ achie~~ad v~~tthin thz existmg schzdule ~;~ith tf~e ~xistmg staffand
t-zh~clzs
Thz T~de Shuttle5 ha~z b~an ha~ing problams ~;ith runnu~g aut of pa~~~er Hov~~e~er. these
prablems «•~11 soon bz snl~ ed bv techr~icai upgrades _~ battzr~~ discharg~r «~ll in an~~
e1•ent ha~ z to be purchased for th~ praper mainte~iance of #he Shuttles. a# a price af 53044
The ~•ard mechar~~cs ~+tll ha~ e to dzzp c} cl~ th~ Shutt~e batteries at leas# onc~ a month
Regardless of w~hether t~e re-roututi~, ~s unplzmented. th~s de~p cycling ~t~ll hatie to be
prov~ded The energ~- necessa~~ for the 1 4 mila per route extensian ~;~ill c~~cle the
hattenes rr~ore fully° but is cam~letel~• ~~rthin the desien capabilihes of th~ battenes ~•iarz
full~' c~-cling ifi~ hatter~zs is not anticipated as doing anyt}~ing but ~ncreas~ng the
perfarmance c~f the battenes
Thz addthonal hme for the re-routz extension ~;'ill m~an a reduchor~ m the la~--o~-er time at
the 3rd St Promenade
There ma~~ be occasional dela~-s as th~ Shuttlz makes ~ts ~~~a~' t}u'augh tt~e b~ach parlc~ng
lots at especialh' busti° hmes on es~eclall~° bus} 5ummer v-ezk~nds H~tit~~•er, these
d~lat~s ~~~tl~ b~ ~•en~ ~nfrequent ~~'hen ~•~e«•zd ~n the cont~~ of the overall Shuttle operahons
There arz some one nme hard eosts of the addrtional signage for the ne~- ll~ia~n Street stops
and for t~e beach park~ng lot stop
The mcrease in ser~~sce b~~ the Shuttle operator compam~ r~°ill bz from the dn~•ers «ha ar~
rnak~ng the add~honal staps and handlmg the increas~ m passen~ers and &om the
super~•isors ~~•ho ha~~~ to manage these inereasts
It is unvrise to expect tize increase ser~~ice from the dri~-ers wit}~out some increase m thz
comp~nsahon for the dn~•ers
If we postulate a dollar per hour rais~ far the drivzrs_ ~w e w•outd ha~-e to pro~~ide daubie
that ta cov~r dzduchons_ r~=orlanan~s cnmpznsahon_ super~.°~sion, ztc In addthan, a
busin~ss cannat be expected to extend san•~czs c~•rthout benefit to t~e business as a~;~l~~le
Thzrefore, an add~honal dallar per haur of sen•ic~ ta the compan~~ shoutd be postulatzd
Tu-o Shuttles run dunng opzrational hours Th~rzfore. a reasonable cost for thz zncrzas~
of s~n~ice for #he T~dz Shuttle re-routme could be postulatzd at S6 per haur
Thi~ increa~~ «~ould approximate 514~0 p~r manti~ to t~z Shutilz operat~on c.ampam
Once the change o~et at the Cit~.' ~-ard is accomplishad. no addihonal cost sktould b~
ncc~ssan•
~~ ~ 4~
_ „ ,. _ _ ..~„_ _ _r ~ _ a~.._ - ~ .-- _~__.. ~~ '- - -- - _- _, ._ _ _ . _ .'_ , .•ay " __~ -~ d~ ~fd
Each shuttla runs hio nrns per hout PasSenger farz is $ 2~ 24 passzn~ers per hour
«~ould full~ compensate for the incrsase af postulated costs Th~s ~~~ould mzar- if there
«as an ~ncrzas~ of an a~ zragz of G passengars par run or 3 up and 3 bac~:
It ~~-ould bz reasonable for the ~iatn St Committee tc~ ~uarantzz the rz~•znues for thz re-
route for the first ttv-ee months of Summzr aperatian _-~lthou~h t~is ~~ould be a S3000
expasure, the probabilih• af an~ a~p~nse ~~ould be sniall In addihon. ~stablishing the
Shuttle re-raute ~s zssent~al for a rzliable emplo~ ee park~ng program that ti~~ould operate
it~rou~hout the «e~k
I here appears to be the mt~nt~on ta extend the Pier l3each Shuttle to ~iain Street
~lthough thts r~-ould be a plus_ the P~~r Bzach Shuttle does not pro~~id~ a consistznt sen•~cz
thraughout t~e r~-eek and opzrates anh dur~ng the Summer and Easter ~~acahan
~ rel~able emplo~~ea parking grogram «-~11 be dzpendent on re-routing the T~de Shuttle
Thz addttional costs m the south beach parkmg lot. should be coF-~red t~~~ tt~e rest of the
empIow~ee parkin~ program :~lthoueh there m~ght be a desire to see the T~de Shuttle hours
eac~ended for the emplor~ee parktng program. such an e?~tens~on is not necessar~~• for re-
routing the Shuttle during ~ts przsent operahng hours Ea~tand~ng the Tide Shuttle
operahng hours would apprapnatel~- be fund~d as part of the emplo~°ee gark~g program
and should not be mcluded in ~e irntial basic re-rauhn~ of the Shuttle
Recommendation
Consid~ng a~l Oa per hour ~ncreasz ~n th~ paw~ of ttie T~de Shuttle Dn~~~rs, the operat~on
cornpan}• should be granted an tncrease of 51404 per manth w•ith a three month contract
The 1~ia~n 5treet Cammitte~ should euarantez tl~~s mcrease a~amst t~e increas~ zn re~~znues
frarn the ~ncrease m paironage Y V
addehonall~•, rt~~=ould seem «•tse to grant th~ operat~on company a substanhallv
percentage af the re~•en~es from fares ut zxcess of the S 1 a04 Thts va~ould be a mce
mcentn•e for the compam- to concentrate on mcrzasin~ their rsdersh~p
~v ~-~- . !~ J
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-=-F-~.K..~.. -
THE hifBCBRNT RSSOCIflTIIlN
May 5, 1998 SRITR M~NItN [1 NOTLIIE [310~ ZB9-~~ ~~' ~5 P~ ;142
?vir John Jalili
C~ty Mar~ager, Czty of Santa Man~ca
1585 Mam St , Room 249
Santa Ma~ca, CA 9040I
Dear 3ohn
Please consider ttus a formal request from the Masn Street Merchants Assessment Distnct Board
for the I998 - 1999 budget to include the necessary funds for moving forward w~th the
recommendatxons of the Planning Commisszon relative to the parksng problems in the Mau~- Street
area In add~t~vn to fund~ng the City obligat~ons as necessary to implemer~t the recammendat~ons
outltnec~ in the recent parkrng study arid at the subsequent meeting of the Planning Corrunissron,
we would like ta recommend that the C~ty part~c~pate ~.n fund~g a staff posit~on and related
program costs within the Maui Street Merchants Association to help develop and carry out an
Employee Pari~ng Program
At ttus time, the M~n 5treet Assessment D~stnct daes not have the funds to participate ~n the
praposed staff pvsit~on, but we da have an act~ve comm~ttee lbok~ng at several mode~s in order to
~crease aur self assessrnent so that we r~ughf be able ta ~o tIvs is in the near future It is hoped
that we wiil be able to subrrnt this to a general ~oie vsnthin the next few months to see if there is
agreement among the merchants to mcrease the assessment to help fund the many programs we
are eons~denng to make Masn Street a cleazier, safer, rnore v~brant and v~able place #o do business,
mcluding at 3east a portion of th~s staff person's salary
Maui Street thanks the Crty for its recent atten~io~ to our par~ng issues, and we look forward to
a cont~nuing partnersh2p
Sincerely,
, 1 ,c~v ~~~
~ _
es e Paonessa, Cha~r
Main Street Merchants Assessment Distnct Board
223 ] Montana Ave , Agt 3
Santa Momca, CA 90403
Tel 31fl/395-3648
cc Ivi~ke Dennis, Suzanne Fnck, Jeff Matlueu, Howard Rabinson
~~ ~ 4 ~
- __ ..--.,,.~,. ~ ~ t- -_---'__ _- ` -'..-_ -- .._ 'a;,e ~f~-'~oay•-0a~]' 134y'122daaM
Fax Transmission
Date: Friday, May 01, 1998 Time: ~ ~ ~3 oa AM ~ Pages
Ta: SARA~! LE.~EUNE
SANTA MflNICA GITY PLANNING
phone: +1 (310) 458-8341
fax : 458-3380
~~ Ot'11: Rann S Pickard
phone: (310) 452-5311
fax: (310} 452-5311
Re: THIS P~TITI~N IS N~T COMPLETE THERE ARE S~ME ~F
THE IARGER RESTAEJRANTS AND KEY PLAY~RS WH~
HAVE YET TO S~GN OFF ~N IT
IT IS ESSENTIAL TO HAVE A HIGH QUALfTY OPERATOR
FQR THE ATTENDANTNALIOATION SYSTEM F~R ITTO
WORK THE APRQPRIATE OPERATOR W~LL SUPPLY THE
NECESSARY STAFF, MACHINES, T1ME CARDS, AND
VALIDATION STiCKERS
N~XT WEEK, I WILL HAVETHE PR~POSAL FOR THE
EMPL~YEE F~ARKING SYSTEM
~`~ ~° ~~ ~ =,
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' ""' ' ~ _ »_~.._ _-t-- ___ _ a _- . - •e . . _ - _ ~ • _-Yh~ti~ 3^ye ., . 'r..'saay `•`'ay : ~8E 2 3' : °47
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~ _i %~
ATTE'~D~'VT,~'VALIDATED F~RKING FOR LOT 9
& METER H~UR E~TENSI~N T~ SUNDAYS
PETITION
~~Vi.e_ thz undersigned hlain Street business reprzs~ntatt4es. appro~~e and request tt~e impl~m~ntahan of
an ~ttendant ~alidation svstem for Lot 9 on 5aturda~~ and Sunda~~ beh~'e~n the hours of 9 aQ a m and
~OOpm ~ - -
~"rth validahon S 50 p~r half hour. S2 50 ma~mum
V4'ithout t~alidat~an ~ 1 UO per half hour. 5~ 40 ma~mum
1 2 hour ~~alidation stick~rs ta b~ sold to ~iam Street businesses at $ OS a
~~4`e, furthermore. request that the parking meter hours on llfain Street be e~ctended ta Sunda~-s
* x~ ~
{The fo~lowsng bustnesses on ~iau~ Street bet«e~n Hil~ St and Pter St ha4-e endofsed both of these m~asures
Ho«e~•ar. thzre is a strong concern that ~h~ meter hours shou~d not be changed unhl an ztttplo~~ee park~n~
prograrn and a good :~ttendant~~~'al~dahon sr:•stzm in Lot 9 are successfulh~ in place This list does not, b~~
itself. rzpresent adec~uatz support for these changes :~dequate support is to be expzcted «~~ti~ appra~`zd
specifics )
Bey's Garden Max Stud~o
Blue Moon Museum Store
Bobi Leonard Newstand Etc
Bryn Walker Noah's Bagels
Caf lmage Nomadic Arf
aelycatessan R& B Paradtse Gardens
Eclex~an Designs Robeks Juice
Eurv~ean Bakery Royal Cigar Society
Fish Co Santa Monica Tradmg Co
GFOia 5t Matthew's Thrift shop
Great Earth Star Ware
Fl~nkman, Lew~s Ultimate Smoothies
Jack duganne
Return pettttons to Ronn S Pickard. 452-~311
L" ~ _ ~ ~ i
~ ... .. -~.a-a -ar ai_.corao7' .ace 5'~-d~~ss'7 T_ S.;R~~w..,.c..;_ a[ S-`~`,..~`.iC-=-•'L-?~NI4S °ape'7~' '~escay:.o~°~7? `59C 15"ad5PR7
~.L~,I~ STREET E\iPLOI"EE P_-~RKI~G
b~~ Rotu~ S Pic~ard. ~5~-5311
hiain Strzet ~.lerchants szn Sced b~ Lot 9 arz ~'~r~' ~nterested in a net~~ emplo~•e~ par~C~ng
progratn Thz panc~ular eoncern ts for Fnda~ and Sahirdav mghts and Saturda4~s and
Sunda~~s dunng th~ da~-
The Ftirikman Bldg parking structure ~rill not be a~~a~iahl~ far a regular zmployee parking
pragram, aithoueh ~t may bz made a~~ailable for a t~mporan~~ pragrarr~ duru~g the
constructian of a Lot 9 parkfng siructure The quzstton of an emplo~-ze parlung program
for ~iain Street, therefare, must facus solel~~ on the south beach C~t~• parking Iot
The re-rouhng of t#~e Tide Shuttl~ and e~rtendmg att~ndant hours ~n the beach lot are,
therefore, cnhcal to establ~shing a~fam Stre~t emplo~~ee park~ng program
$30 per month parkmg pern~rts for the b~ach parking lots would be t~able
Each store v4ould need to retam the opt~on of at ]zast one permrt for Lot 9. because
managzment needs to ha~-e read~- access to an automob~le
The extens~on of att~ndant hours and shuttle sen~ice for the beach lot on Fndati~ and
Saturda}~ nights should be h~d tn a mm~mum r~umber of emplayez parking perm~ts from
hiain Street busuiesses
~lthough man~~ restaurant employezs do not get off unril 2 04 a m. business d~clines aft~r
11 0~ p m, and it ~n~gh# be poss~blz to bnng thetr cars up to'4~ia~n Str~~t af~er that t~me
The issue v~•ould be ho~~ man~• ~mplu~~ee5 r~•ould be served hy hav~ng an atl~ndant in the
beach lot unh12 30 a m on Fnday and Saturday nights It might be reasonab~e to retatn a
taau cab se~~ce to replace the Tide Shuttle after 12 p m on t}~e n~eded nights Scheduling
four or five ta~ trips at specific hmes could be ~~erti~ econamtc
T~e af~'ec#ed merchants genzrallr~ support enforcmg the met~rs on Sunda~~ ~f there ts a
vial~le zenployee park~g program
There is ~~ery' strong support for conv~rhng Lot 9 tc~ :~ttendant~~t'alidahon Parkmg on the
w•eekends Th~s can be done bv reta~nmg tl~e appropr~ate company wh~ch u~ould pro~~ide
al~ the necessan° staf't; mac}unes, hme cards. and ~°alidahan shckers -- r~~~uch are readih-
ati~ailable
It ~s essenhal that the appropnate company not be cont~-acted on a m~nvnum b~d bases The
attendants must speak the language of the oi°ervs~helmtng ma~ontc-~ of t~e lot users The
attendants should be able to give useful kno~~~l~dg~ to the lat users, and the attendants
should ha~~z the d~scret~on necessan~ to trzat the 1ot customers w•ell The cost of hav~ng a
eood attendant~~~alidat~an pragram K~ould bz rriore than offset bv the tnereased parkmg
rates ~n Lot 9 and by ~x#.ending the meter enforcement to Sunda~~s
V4'hen the cneter enforcement ~s z?ctended to Sunda~ s, the metars should be clearh- si~ned
and th~re shauld be a two ~s-z~ks gracz per~od m ~~t~ich anl~ r~~arn~ngs arz issued v
,again extendu~g meYer enforcem~nt to Sunda~~s mexst b~ preceded bv the ~mt~ahon of a
good emglo4~ee parking ~rogram
~: ~~ ~ 4 i
... ., , a~~ _x ~ -~t.._ _ _a a'.. :a~aa ~ a a~^t- __„~..Nt _ ;~ ,-~ ~ . _ _'- _-fa' ,~ °ag • cr '.7c~7ay :-pru~,. 134d C "9 := Pti~
~
~
l~lain Street Parking and Traffic Pr~orities
b~- Ronn S Pickard
~g2-~311
4/2019~
I Attendant and validation system for the public parking lots serving Main
S#reet, at C~ty Manager's d~scretion
A $.50 per 1!2 hour, $2 5Q max , wrth ~/alidafrons
8 ~i 00 per 7~2 hour, $5 DQ max, wrthoUt valydatrons
C Val~datlon cost to merchants =$ 90 per 9r1 hour valyda~ron
If Re-routing the Tide Shui#le for two way senrice on Mam Street between
Hollister St. and the south beach park~ng lot Inciude funding for
A a battery drscharger at the yard to service the Tlde Shu#tles before re-chargmg
them
B a passer~ger boardrr~g area r~ the soUth heach parkrng lat, with provrsron for a
Marn Street mformation s~gn
111 Initia#ing planning for the Lot 9 parking structure by identifying the "envelope."
A avera!! herghtllmrt
B co~strarnts on ~ndgr~rg ashland Ave
C evaluafran ofLots ~, 10, 19 overflaw an Summer weekends
D rnihal evaluation af construcfwn fundrng alternatrves
E mrtral evafua~ion of sound proofing and landscapmg N~elsen Way srde of structure
~~ ~ ~~
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. ., a . - ' - "" -' ' -- ~ _ .~~.... - ' ~` -_°_-'- - ' " ~ - - - •'.i> , _„- : ~ 7e'~ar .:~r~l e~ 35~ ~ ~~ ~:. ~;
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ATTE N aANT PARKI N~
~AT & SUN 3A.M. - 1~ P.M.
1NITH VALIDATI~NS
. er 112 Hau r
~
2.5~ Illlax.
1NITH~UT VALIDATI~N~
er 'I 12 Hou r
p
5.00 ~Vlax
~ree Validations by local Merchants
~ ~ ., ~ ~,
4
,.^~ ~c~^5 P:~ca•c ~aK st_.c~tb?.. .'re 3 ] a_c.:a" -: S~-ta--_,_t> >-. .,'r=._- _ ~_~`.`.~rv-, 'aae:;, ~ c~Cay dp•~ ~„ t93d ~ i3 - •
Attendant Park~ng for Lot 9
Prc~posal b~~ Ronn S Pickard
452-5311
~/2Q/98
~T~'e alread~~ ha~~~ Lo# 9 o~•erflo~-ing on ~i-eekends Seach goers are ~}usi starting to arrt~-e Bzach gocrs
find i# quite r~asonable ta pa~• S1 5~ to park fer t~uze hours in Lot 9 and ~-alk the shart block to the bzach
rather than pa~~ ~7 00 ta park m~~ bzach lot This means that :~iatn Street customers are losing the us~ of
Lat 9 to b~ach goers on Sumttler w~eekznds
Six ~-ears ago an attendant ti-alidatton s~~stem ~3 as in~t~ated far Lot 9 The s~•s#em ~~-as ~-en• poorl~-
desiened_ ended up ser~•m,~ restaurar~t customers at hzst and e~-eme1~- a]~enatuzg v~s~ting shoppers bi~
ehar~mg thztn S7 OU if the~~ did not receive a validation for a~la~n Street purchas~ The ~tsh Company_
~~~hich ~-alidated their o~r.n custorners. soan lobbied tn ~nd the ti~alidahon svstem becaus~ of the stead~~
stream of complaints fram nthzr'~tam Strzet patrons ~nho tonk adtantage of F~sh Compam~~s nearh}- apen
doors to ~ ent the~r anger over the r.~aI~dat~an svstem
T~e system proposed here v~~as first tie~~eloped as an alternatn~e ta the abo~~e s~~s#em, and v~~as v~~orked out
through man~• meet~ngs In the znd, the poitt~ca~ proczsszs ~~-rth t~e ti~1a~n Str~zt Comrnittae ~~er~ so bad
that no alternat~~~es could ev~n bz cons~d~red for implementa#~on. and tt~~ ~~ahciat~on sv~tem as a~~h~lz was
scrapped Hov-~e~-er, the praposal ttere presentzd ti3~as appro~~ed b4' ~irtually eti~~~ merchant quened, and
shll has that kind of support
T'his praposal ca11s for mzrchants to be sold 1 2 hour ~•at~dahon shckers for 10 cents ap~ece :~1an~'
merchants ~~~ou1d be «•ill~ng to gtr~-z at~~~one r~=ho «~alks through t}~eir doors a smgle 1. 2 hour val~dahon. and
thz4• ~ti~ould be l~app~• to give actua~ customers as rnam~ val~dahons as the~~ need to zn~o~~ t}~zir sta~~ on I~~iam
Str~e~ - _
Thz numbzr of beach gozrs who «=ould ga mta fi~•~ star~s to sa~~~ ~2 5a ~n parking fzes «•tll not senousl~
impact Lat 9 operahans, and mos# merchants «~ould be pert~ctl~~ happ~° to gn•e them that discount if the~~
actuallt~ visrted that man~~ 1,~iain Strzet businesses ~thile ~~isihng the b~ach
~1an~° ~iain 5treet merchants vvould happ~ly post the follo~~+~~ng kind of sign
FRF.E VALIDATI4NS
LQT 9 PARKING
It m~~ht be effic~znt to ask the Cit~~ Council also appra~~e this k~nd of ~~alidahon sy~ste~n for Lat 1 I Th~
Cit~.~ tiianager should be g~ven d~screttan ~n the implemzntation of ttie ti~al~dation s~-stem
~~ ~ ~~
~~~ ~ ~~,, s~~ - ~ y. ~. ~ „~.~ ~: ~~
~ ~ ~~ ~~~
TQ JOki'~ J_~i,IL a„~,"~ ~~1 ~
FRO~i RO~~?ti ~ FICI~.~RD .531.1 _ - .
KE THE TIDE SHLTTLE .~~~,~,~~P~`.~;CJ~~"EE~~~i P_~i'.tiG
D.~TE -~ 8 98
oti~an ~a~+ ~ APR 17 P 5:~ 4
at t.i~zir last mzzsu~g, tt-e 5ania '~ian~ca C:~ri C~~~ncil ~p~ro~ed t11_ Plancung Comtu~ss~on
Racc~mr.l~~datt~~LS for ~iprotiittc thz parkin~ situat~on ar. ~idm 5tr2et Ih~s miss«-z
r~late; t~~ ~n~pr~~~~n~ thz T~de S~iuttlz rc~ute fnr th~ Par~: and Rida and Fmrl~.e~ Reaeh
Parkuig elamznts ~f thas: racornrnerdat~Gns Promptl~ act~rg ott t~~sa ejem~tts ~~°ould
l~a~~ tni~nCd~atz ~ui~stai~t~at bznzfits for t~~e customess and bus:~tizss~~ on ~laui S~zct
~nal~ sis
R~-routui_ t~;2 Tida Sbuttl. to pro~t~c [«o--~a~ ser~~c~ on \iain ~t~azt nnd cannz~finb tc~
i!lc C:h-~ ~~uth bca:.h p~:r~~~~ l~~! dr:. ~~~zn~ial For.,~rmpl~xncc t4tth th~ Cil- Ccx~ncil
resoluhon ~~'~ti~ ri~z shu~le szn~~c~ m pia:.e, da~zlopuig an ~rnplo~ea parking program
r~c~uld Ix grzath facilitatad It u-ould als:.~ con~~e~zntl~ cu~vlate custvrsers and
zrnnlo~za~ amang th~ hi~~ma5~~c and Irarl.ir~ l~t, cm hfatin ~trzet
Tlus rz-*outm~ ti~~ould hzst constst ni t~z Tidz Sluettle. ~South bound on FSaEnard [[~"a~
tak-n~ a lzft ~t ~Ioli~ster St and. th~:. ngl~i ofita \iam St:~t It ~iauld proc~:d on'~ia~n
Stizzt tak~ a rcg,ht a1 ~ianr~ 5t , pr~..e~d o~r,~ B;imard ~~'a~ and turn ~rito iha sai~th beach
par~ui~ ior Tha shuttla woui3 aant t~iut l~t b~ sts s~~tl~arn most 2~t und resume it~ pras~~t
ruutc uf iian~ar.l ~['a~ arxi \ian.ne Sl :,.-~~ b.~c,l. northb~unJ uzi~ ~ism S.
3Ua S;atcl~er. S~or TrartsiT Pr~~r'a~n= ~i~~ts~ ~or ~a D1Q B~uc~ &is is at~al~~:n~ L~~ ne~x
r>>Ert~ H~f coz~cznis ~nclude a ps~per sto~ zi~ the beach 1ot for tiiz ~lderlv aad hai~d-cappzd
~h~~ cc~n~.n~ ~~ould also appl~ rc~ tha przs~i:~: Suntr,:zr shuttlz cunnzctrn~ t}us tot ~~~~t~ Lhz
Santa it~n~r.~ P~ar
Thr, : lias cu.r~~~tl~ bz:,~ preblems v~iti~~ nza~n~ifvn4 s«fiicient uanzn• p~t~Gr wit~i th~ T~d~
Shuttl; Hun;,~zr. solut~or,s fur t~,:s~ prc~Ul~ins'~atiz been fa~rlti clzar'~~ ~dznnfi:.d as 1~~~
~~ it~ b.:t*~r d~~~r t: ainin~ a~~~ r~~ular ~~ep cti clins of th:. bait:n~s The T~d~ Shuttles are
gett~n~ ~,0 rn 70 mil~, on a charaz Suntlar ~. eh~cl~~ a: s o~erat~n~ ~~i thz Gtand Cam~an and
g=ri~ta ]'•~~ t~; 25 mii~s on a ci:ar~~ Th= r~uta et-tz-~s.a» SU~~Z~i2C~ I12f~ doas not incEude
adc:in;~nal =rad~~ l~l"~th pru~x;r dri~ ing and msi.~ta-nanc~ of th~ snuttlas and ~~~sth tiieir
r;,g~izzrunt z br~ai:ine. tl~a addtnana~ h~~f n~~lz and stap~ of t1~z r~-reut~ ~hould not przsem
an en~r_~' p-o~l~ni ~.hih• t~z B:.rnard ti~'a~ L3~cai~ Park B~~d stop ~;outd ba lost
TL~ 1 S i17LriLITZ SC; ~ 1CZ l~f tli~ Tla~ S~iU1fL2 ll]LlSt L~~ [17i:ltltillllZ~ ~CTI 1781Y'J1'lSC:. Pres~nth .
tnz ;hutttz a~erages sbout r. `~n~nin~ rest at ~ 3rd Streei Pror.~~'nada It wouid be
r;.aSE~r~able tc assume t1~at wtti~ a~i4ht~r ~ch~du~e_ t~~c ~hur~I~ cot~ld ena~:~ ttie presztst raii~e
u«~cl,er Tl~~rzfnre. tli~r~ is ~uf~ci~nt tune for t}i~ shuttie to add t~iz routa extension and
ma~nraui th~ 15 ~ni~~ute szn~c~
Souia u' the przsent dn~ers 4L~~~nh ha~z tha ab31~t~ tcs zt~ic«ntt~. :i~ bath hnta and
2T1~1'c~ tc~ n~cc~r~c~rat~ th~ inut~ z~-tzn~i ~n ~ih4~e mamt3m~nQ a I S niinut~ cenic~ Ther~
ria: bz a:zrous p~obl~n ui h-~m~ t~~ ~zt a~vupla uft4ia ot~lter pre;~nf d:~tzen to ~`~ll~ngl~
~id saiel~ nnprot•e tl~z~r afficicnc~
~n:pl~cnznrat~or af tl~z rz-r~ ~uhns c~f thz T,ci~ n,~~~_ or~lt r~y<<~rzs tli~ dec~s:on t~, c~~~ ~o
.~ ~ 1
TO 1~Hti ,1?~L,~LI
F~:O~f RO~~ S PICI~.~RD, ~52-53 2~
RE THE TIDE SH[."I'TLE POV~'ER 5H4RT ~.GES
D ~T~ 4 9 ~8
~~~ ~~
~~/~" ~~~ ;
~7 ~h-~
SOLL"TIC3t LFPD~TE
TIl~ p(?ti1tF ShOft8P~4 haing z~per~en~~d b~ +h~ T2dr Shuttl~ arL t~ie rzs~lt of not c~~p
cvclinc tha uatt~nas
Tlie l~tter+es hold ~0~ ~~oltc T'h~; ara n~: suppased to t+e rechar~ad ~ntil ~:zi' arz
b~n~~ej~ 26Q and i7U ~vtt~ ~~"~th tli~ ~istr~z~ bzsnQ :acharead ~til~en L~ia~ are l~tr~~ti 3?G
aud 3-~~ ~ otas, tlia~ gam a"~n~mon ~~ ~tli~ch results ~i thzu r.d# bztr~ able ta ciisehar~e
bzlo~~ 3IU tc.~ 320 ~ ~ . ~ ~
~s ~iiz dn~ zrs contm~:ousl; er,caun*.ar runtu:r~a oat uf po.~~er, il~e~ l~rn 1~ drn~e mor~ and
r*_~o: ~~r~Cl~rl~~~` But thc capp~ng off ~f thc b~.tt:.ncs ~~~h4~n thc~' ar;, not discharaod
ad~qiEat,:h m~ans that th~ batteri~s ha~ ~ 1~~~ and less a~ ailable power for t}~e roa~
Th_ T~~e Shuttl~ nins 64 ta 7Q m~las a da~ Sisnilar ~:ehielzs n~r~hit~ ~nsidz the Crrand
Can~ on ar: gettu~~ 12~J ta 12~ n~~lzs a da.
'T~ie ~~~urriz manufact~irer sell~ a~~isc!~arQzr ~~hich tii~ ~'~d~ ~paration hae nnt ptirchae~c~
Oiza sc,lut~~n rri~2ht be ~ihen the batter•z5liava b~n reconc~tn~n~. to racharee a shuttIe"s
bat[ene~ evzrti• ot~zr night ~
In addition. purchas~ng a dischareer r~ ~ll b~: zssenhal
Cin,,~n th:, frushut~on ~ti~th thc ~~h~clc~ runntng out of'p~~~cr. nat ~.:;.hargang fli~.~rn ~~~il! bc,
'aard to ttut~: If a~atten ~at has a"m~mcFn " ibr not ~~schar~zne b~toi4 31 i~ ~ o~ts, not
r~c,hare~n~ ~t ~s j~u~g to ~r~s~:nt probkzms ~ ~
I su~~_~s tEiat aic sliutt~z «~tli zrzsi~l~ r~-e~~ud;;~~~~i~d ~~art~:~es ba put en ~ stnct aud
carafu~l~ n~oii~t~red r~Q~ui~~ of aor r:.~l~ar~ulg rt unt~l it is iulh dis;,har~ad ~~~r- ~~~#h
racond:uonui~_ t2za pa~i mzn3on c~f a b3itzrz rni~t lx r{uicl:l~ rG-~stab~is~iad if zt ~s ra-
char~zd ~~~h~n ~t ha, onfti b~:;,~n m~mn~ath d3scharged
~i a~mple ~~o«id b~ iio~ti ti~~ cirn~~rti taha tl;~ ~ade5 hzad~ng scxsth up from P~cn Bl~~d
and east up to ~th on Bicl~;ell i c~ cL~nszr~ r znzrg~• Lh~ dm•zrs takz t}3z ~rade at S mp}:
~~calerating up thasz arad~s ~~o~l~ cartaEnl~ rnore affzcti~ ~l~• ,~~~~n tlt~ oattenes If tha
ti~l~jclzs ~tar4 nxn~uu~ h~c~ da~ s h~fore b_u~n recharg~~. tiie cozisen ahon mude m~~.'~t ba
appropriat~ If ti~:. s[zuttlzs r~ ifli their ban:.r~~s m`;O~~l COli~1t1CY1 i'4'Ci'Z U211]E IZ~l78Y~ZCI
z~zs'~ n~ght, accz~~anng up 1h~s~ ~ad~s sr~c~uld be appropnatG Gi~~ea thz Grand Can~~a~~
ep~rxt~on st m~ght .~cn bz aFpr ~pri~t~ t~ acc~i~rat: up th~s~ ~rad;;s .*-~t~ thz shusties ~zre
bz~n~ rc~c~iarezd ~•~~ t~ticz dars
Thz uni*~~diarz problzm i; ~c- =zt a foc.used ,izcision inal:u~e pr~czss ~n placz Ubi-iousl~,
t~e c.~nfusiou r~culring frc+n~ rur~~~n, oui n± p~~~ti•er becau~ not ~mough pow zr :s be~n~
u5~'~ ~id hatten~~ ;~rth niamcri~s" is ha~~uit a sn~~,~r ~i~ ct on uperattons Ho~~~z~-~r
on~~ a r~a;onabl~ op~ratio:~a1 pa#t~n> >~ zstabl~slxd. the Tjciz Shut[~~ po.~~er s~ st~ms should
funct~on etczllenth
lf thz ~ht~ttl~: arz to ~ri~ ~ h,j;,i~ ~,z th: ~ ard 1~ ith a g~~d rasen z~~f pc,~i~er and the cond~t~an
~f tlie t+attzrias ~~ ta be n:a~~t:.ined. it ~~ttt bz nzczssan to turth~~ d~seh~xee ihe b~ttv~es [n
S~]Z \.flEj ~CfVI~ ICl.~1dIQ111~ Cil~.i~ LuQ~~.all~ ti~e tt~a~ L~e aUlsr tf' ?~I;1V~~ L'~ Uf YL1G ~I~S2Ilt
h~r,zria~ ir each shufitlz, ~~~hicl~ ~~ould mal:a th~m lt~ht~r and mo~z zffici~nt
~Z
TO JOH~I J ~LILI
FR0:1i R~I~~ S PIC~.~RD ~t52-5311
RE THE TiD~. SHL~'TL~, POV-'ER SHC~RT~GES tTPD~TE LPDATED
D:~TE 4•9 78
Svz~~. ~~~ L1L
.~~.~,.. C~~e
~~ ~ ~._ c ~\',
~pparantl~ , d~z battzr~ suppl~~r far ~z T,d~ Shuttlzs cEaimz~ ti~a; t~zir batterizs did not
hati~ a~nzmort. ~~h~cl: rna~ no~c bz 'pio~c~~" falsc .~-.PS Systett~s. the shuttl~
manufacturer, consi3e: s t~e rueuior~ and d~p cti°cluig ~ssuzs to be salie-tt
I l~~te tust iall;ed ~~7t#i'~lr Pat Bt~ttzrs thz \iauir~nance :l•fanager fo* thz Big Blua Bu~
_Utiiougl~ ha baiizres ~iza racant pouar pr~blaras of tna T~c~a Sl:utt~zs ha~2 hsd otliar
facto~ s_ tt~ ~~ jll b~ un•~~ngatuig thc i~izr~icf~ and dezp c~~clui~ issu~s He dozs iiu?
consid~r tliz rautz e~rtzns~on, i~ I l~a~z su~gastad, #u pr~s~nt a ma}or pu~~zr problzm
It is ~uit;. oo,s~bl~ that t13c m:.nzon ~roblcn.s ti3-ith th~ battcncs surf~ccs ~~cr tam:.. and ~s
becamisi~ ~v~d~lt ~~it}: thz Tide Shutt[e o~l~ no~+~
~ssuminR tha batt~ met:~or~ prt~lem zs real it ~yil be assanhal f~~r th~ ti•a~d t~ hav~ a
battan• dis:harg~r The batt~nes .~ould lia~ e to b~ dischar~ad bzlow ~nz ~e~~ aes~za
for good aperat~o~z a11 tt~:. ~ a~ t~ thz cad of th~ ro~:te ~f the batt~n~s are goin~ to be
r:.~ularl~•1 re-~hnr~Cd i? d gOOd fllI1CllOlla~ ~~~Zl ~
Tfze Crt} :f~ould ai~nci~ate tliz iII2i~izdjat~ purcl~a~z a l~at~~ d~scFi~ig,er tfuoael; ~PS
5~ stams
~lthott_~l~ ~i~ Tidc Sh~ittl~ opcrator also ~p~~-ut~s th~ P~..~ Shtx#tt~ scrr sc~ th;, cocitract for
t~~a Piar Sl~attlz is not n-~#!~ thz Cyri 'i7ter~forz. t}~z op~:at~onal parat~ieters of tfie n~o
szn iczs are not. appare~~tl~ _ anal~~ncalh ~nte~ratzd
~~'1•.at is tlie ap~ro~al grocess for e~ttc~s~diue the Ttd~ Shuttle route fi.~r tl~e h-•o-wa~ ser~zr.~
an ~iaui Street and corLn~cnn~ to t3-i~ south beac'~ pari:ui~ 1at° Vl'fi~ ii ta~e ar act af
Cona*e~s ar ~tould a direch~ ~ i?-otn thz C~t~~ \iana~er sti~'ice'' \isgl-~t it be imiiat~d as an
ztip~rtntant pnor 1~~ am~~cid~~g conrract~^ ~
Tlia Cit~ Council approtial o~ ti~a Pl~zu:i~~=~ Co~nmissron recomm~ndauons for un~ro~•mg
parkuia a~i \Ia~n Straet arz pnmar~h c«ntm~z;zt on ~~:r~n~img t;te T~d~ Shuttk s~ ~c.~; Lot
~ i~ alraad~ o•~arflo~~ing on die ~~:~~.~nd~ It ~sould bz ~•z~ b~i~~'ic~al to the plannin~
r~lat~:sn5lups h,rLazn nc~ Cit+ and t~~e \iau~ 5~-a~t bus~nass cnrnmunat~~ ~fthe ±ssu~ of
z~-tznc~iu~ thz T~d~ 5lzutti~ ,an icz could h~ addrzss~d no~~-
I appr~ciatz ~our hmz and att=nttc~r~ tr, thz~z matrz~-~
~~ ,. :_ ~
~~ .~
' .5~y~~~a~~~l ~`.
iHE MEBCNRMi RSSOC181i~R
SflNTB l1UNIte CN H0~lI~E {31~~ ZB9-4491
Apri16, 1998
~;f (Y G#- r4~~ ti: ~'_;,~`" ~,
C1TY ?~~'~~Ihu/+ :
TO Honorable Plannuig Cornm~ss~oners and Plan~ng Staff ~~_~ ~~~4
Crty of Santa Mo~uea
FROM Main Street Merchants Assessment Distnct Board
The Ma~n Street Merchants would Wce to thank and acknowledge the Planni.ng Commission and
Staff for the recent tune, money and energy spent an eva.luatyng and ident~fying the parking
problems and sol~t~ons on Ma~n Street We appreciate the thoughtful considerat~on of tt~ese
complex problerns at the last Planning Comrn~ssion meet~ng and we wish to aga~.n state our
intentian to work on solutions in partnership with the City We, too, are concerned wrth the v~nse
expendatures of funds with an eye to success in the creat~on nf addit~or~al parl~ng fvr our
customers We understand that some of these solutions will require a great deal of cooper~tion
and education of our ~nerchants We g~edge to work with the general merchants assoc~at~on
memberslup to do tlus
We laak forward to the next steps to be taken regarding parking and ha~e also noticed that same
addihonal signage and two-way traffic on Hdhster have already been accomplished We hape
these are but the first imp~ementations of solutions to parking on Main Street, and again, thank
yau for your involvement `
Suicer~ly,
. -
U.`~~~~- ~
Leshe Paonessa
Chair, Matn S#ree~ Merchants Assessment District B~ard
id ~ ~- ~ ~e
hsareh 19, 1998
' °~_~.~~,~`~`~~
THE hiERCNflNT HS~~Cfflil~N
SArTN B~NICB C$ HOTLINE [3}U] ~E9-4491
TO CEty of Santa Mo~vca Plamm~g Comm~ssioners
FRO~VI Lesl~e Paonessa, Cha~r
Ma~n Street Merchants Assessment Distnct Board
„~ :,~ rY; ,` ~ v ^` ~
.~ ~`~~~~~
!
RE. Main Street Parl~ng Study & Upcoming Planning Commussion Meeting 3/25/98
Please find attached exerpts from the recently-released parking study that the Main Street
Merchants Assessment Board has put together to help us outline some of the i~partant findmgs
In addition, the Board wants to carnmunicate our requests relative to the study and how ta begin
to solve the parlcing situation on 1VIam Street that has existed far many years Certainly, the study
~dentified thxt there are cnt~cal ti~mes ~n which parking ~s e~rtreinely difficult in ow district, and for
our t~usinesses to be successful, it is necessary ta find bath ~short-terrn and lang-#er~n solutions At
a General Meeting of the M~~n. Stree~ Merchants Assessment Distnct on February 25, ~998, held
at Schatzi on Main, a straw ~Qte was taken from the 32 representatives af a cross-sec#ion of
businesses in the district in regards to what cauld be supported , bearing m mind that there has
been no additional informat~on or study ta help pra~ect results There ~vas unanimaus support far
the follawi~g `
- Better signage tv identify existing pa.rking
- An employee parlang program that could rel~eve the metered spaces for custarners and
provide ~e, financially reasonabie, and not-tao-dis#ant locations for emp~oyees
- A park and nde program
- Decreasmg the 10 haur meters izt the lots ta 3 hours
- A pa~-lung structure ar at teast an additional levei for Parlang lot 9 and possibly 11
- Idenhficat~on of additional parking places
There was sotne discussion about changing the ho~r~ of our street meters, but #k~is presented
contraversy and no agreemeMt was reached Increases in meter rates and citatian fines were
unanimousiy not sup~orted
Though we are not certain that an employee parking program would be highly succes~fu~, we
want to do whatever As necessary to mitigate the problem We need the city's assistance to study
how this k~nd of pra~ram might be aecomp~shed, j e the beach lots with a dedicated employee
shuttle and secunty at n~ght, and use of other iots that are currently nat be~ng ut~liaed for pubhc
parking
` . L"-~~';i\:''~
,~ r.. .
~7 ~
~ ~~~_~~_~~~
TNE NERCH~NT R~S~CiR11~R
SBNfR HOIICB €R ii9TLINE [3!0] ZS9-4491
March I9, 1998
C~ty of Santa Manica Planning Comm~ssioners
Page 2
Another member of the Baard who has long lustory with parlcmg on A~Iain Street suggested that
the poss~bility of re-cnnfigunng the striping of Lot 9 especfa~~y would provide many addihon~l
spaces and would be relanvely fast and easy to accomglish
Since the Par3ang Study did ~dent~fy a new parking structure as "one of the mast effectrve
~ ~,Aii ~~~t~~~, ~,ac~'-.t~ia~~~an~~~~.4$~~~g~t~ ~~~~ ~ReCI~
implementation afthe shorter-term salut~ons In tlus way, when those alternati~es are evaluated,
we cauld be ready to ga forward wrth the possibility of cansidering canstruction v~nthout a long
down-turze The City inight atso undertake to study a parking structure on Lot 11, though, as you
knaw, this is a lease situatian rather than a regular city lot
The Board respectful~y requests that our merchants have inpu# on any of the alternatives that may
be tried relative to parking on Main Street We are certainly prepared to hald apen meetmgs to
discuss merchants' needs and issues on this sub~ect, and we want any solutaons to become
successful
Thank you for your consideration
Smcerely, ~
- ` ~~--C_.o~/~~
Leslte Paonessa
Chair, Main Street Merchants Assessrrient 1]istrict
Tel 31~/395-3648
`~ ° - 5 ~,
E~cerpts from:
Nlain Street Commercial Dis~rict
Parking Study
Pro~ect Summa~ Report
Prepared far Cit~~ af Santa 1~Ionica
Department of Planning & Community Development
Existing Parking Conditions
Page 2-1 " the periods of high parking demand are actualIy quite long "
South af Qcean Park Boulevard ~n a summer Sundav ~n 1996 91 % af all
spaces were occup~ed at the peak penod "Furtherzr~.ore, occupancy levels dunn~ all warm
~~eather penocis, ~ncIuding non-sumrner weekdays, were fa~rly sim~lar "
Page 2- 2 1V'orth of Ocean Pak Bouler~ard "~ia~n Street area publtc park~ng was
approachmg practical capacity even north of Ocean Park Boulevard ~'
"The par~ing surveys ~ndicate that occupancv leveIs are h~gh, far
substant;al time per~~ds and for both summer and non-summ.er condrtions ''
Latent Demand
Page 2- 4 "It is estimated that roughly 50 to 100 vehicles parked in residential areas
durmg the Sunday peak penads "
"Over 50% of ~ntercept survey respondents in each per~od ~ndicated that as
some earIier point they had driven to Main Street but left due to the lack of canvement parking
This suggests there ~s probably a substantial number of patential customers who no longer park
in the area because they feeI they cannot find convenient garlang "
Future Parking Supply/Demand Balance
Pa~e 3-- 2 V4'nn complete occupancy of bu~ld~ngs that were vacant during the 1996
study p~riod (a condi~ion wh~ch now exists south of Ocean Park Boulevard) the stud~~ forecasts
occupancy of parkinE spaces sauth of Ocean Park Boulevard to "exceed 100°,~o substantially "
Page 3- 3 Increase m Demand "C~nsider~n~ the entire stud~• area as a whole, under
the 1~°% demand increase scenano, parking v~rou~d essentially be at pract~cat capacity ~'
~~ ~~ 5 i
For this area w~ith rts strong pedestnan or~entauon, shared municipa~
park~na facilit~es ~.~-ould l~keIy be a m.ore efficient means of prot~~ding park~n~ that scattered
small lots Fundin~ mechamsms for such shared facilities could include a parking assessment
d~str~ct. de~~eloper in-lieu fees, special cit~~ funding, or outside sources
Overview of Alternatives
Page ~-- ~ Alternattve 1 Expanded enforcement, increase ~n the number of ineters,
shorter time limits "Low predicted effectiveness, but lo« net cost "
Page 3- 6 Alternatrve 2 Selected additions to e~s~sting curbs~de parkin~_ improved
access to iot 11 and ~mpro~~ed signage "This alternat~ve is expect~d to hav°e lirnited
~ffecti~~eness due to the small number of spaces invol~ed, but ta ha~~e low to rnaderate cost
I'hese improvements shauld be relatz~ely eas~~ to implement ~~th limited oppositron''
Page 3- 6 Alternatrve 3 r~med ta drscourage employees from using przrne short-
terrn parkinQ, this alternative wouid primarily~ combine enhanced enforcement against meter
feeding wrth shutt~es tQ remote iots "Bath the effect~veness and costs are expected to be
moderate This alternati~e would probably be fa~rly difficult to implement "
Alternatrve 4 iVew park and ride service ti~~ould be offered to rema#e lots
`"The effecti~eness of this measure is expected to be ~ow to moderate (based on pra~ect
experience m other cities), but costs would also be low #o moderate (A similar service was tned
in the 1484s an ~ia~n Street and was term~nated for 1ow r~dersh~p )"
Alternatrve 5 New TIDE route ta ~4lontana and e~tended hours "The
expected effectiveness of thls alternative is low ta moderate; while costs ~would be h~gh '~
Page 3- 7 Alternattve 6 Increases in both meter rates and citat~on fin:es It attempts
to use gnc~ng changes to encourage those with reasonable alternatzves to use pub~ic transit_ walk.
bike, or carpoai "It is likely to be htghly cost-effective a# ~mpro~-~ng the park~n~ suppl~-~demand
balancE However, it has the potentaal to reduce total retail sales and/or increase parking sgillover
into nearby residential areas
Adternat~ve ?':~ew parlang stn.jcture "`Th~s is one of the most effective
alternative tat baiancing fi.~ture supply a~d demand, but it ~s also the rnost costly
Impacls of Sltort-term alternatives
Pa~e 3- 8 "tinder the `worst case' scenar~o, a significant deficat of about 188 spaces
is forecast to remam even ifall short-term alterna.t~~~es ~;-ere ~mplemented "
Impaets of lnng-term alternative
Page 3- 9 "Under the future scenarios, onlv a comb~nation of al~ Iong-term
alternat~~-es ts ~enerally sufficient to provide a substant~al surplus "
"Under the `warst case' combination of all factors_ e~•en the cornbination
of alI long-term alternati~es {assuming a single-level parkin~ deck} would be ~ns~f~icient «~~th a
forecast deficit of 68 spaces A multi-level park~ng structure would be needed "[ar a szn~le-level
deck an mare than one location ]
~~ - ~~
~
Recommendurrons
Page 4- 1 "ZVh~le ha~h park~n~ dernand 2s ~nd~eati~-e of t~e health of the ~iain 5ire°t
Commercial D~strict, it al~a underscores the current need for actions to impro~~e the
supply!demand balance '~loreover, some 53°% to 58°~0 of respondents to the intercept sun~ey said
that at sorne point they~ had driven to Vlain Street, but left because they ~~~ere unable to find
reasonably~ convenient garking Since this percentage does not include t~ose ~vho ~~~ere so
discouraged by the lack of p~.rking that the~~ ne~~er returned_ rt~s evident that the current parkin~
sit~ation is already reduc~n~ reta~l and resiaurant patronage to some degree "
Page 4- 2 "?~.lternative 7(tie~w Parkin~ Structure) has high cost and potent~al
effectiveness, but it ~s difficult to implement Ho~~•e~~er, rts effecti~eness at balanc~ng supply a~d
demand ~s probab~~ greatest of anv alternative ~ multi-level structure is probably most surtable
for the worst case, comb~nat~on scenar~a, particular~y if maximum potential effectiveness is the
critical eancern How•ever, addition ofa s~ngle level {a parking deck) ~s suitable far other
scenartos
Recommended Parl~ng Improvement Program
Page 4-~ "V4'hile sufficient demand is forecast to sug~est that a centrally located
parking deck would be well used, rt would be preferable to test short-term measures befare
making the final deciston to construct a parktng deck of multz-level structure "'~
"Construct;on of a parkFng deck would not only tncrease the supply by
roughly 104 spaces, but park~ng spaces added in a shared facilrty (such as a municipal parking
faciiity} tend to have a 5tron~er ~mpact that the same n~mber af parkzng spaces ded~cated to a
single land t~se "
"Whether or not a tnunicipal structeire ~s built, off-si~e paz-king, shared by a
number of uses, e~ther privately ar pubiicly owned, would be beneficial to meeting the park~ng
demand on Main Street "
"Although the data shows that there is a clear potential for a~reater
deficrt, given the expectat~on of ~ncreased occupancy rates and deve(opment, there is insufficient
data ro support the necessary financyng to b~ila a structure at this time "
Page 4-- 4 "However, if the city should choose to groceed with design options
concurrent ta xmplementation of non-structural parking so~utions, both a}~ark~ng deck and a
larger structure should be cans~dered "
~" " ~ ;
Funding Potent~als of a r~tuniczpal parking deck
Page 4- 6 "Typ~cally, the constructton and related casts are funded b~~ bond5 that can
be pa~d offusing park~ne facilrty user charaes. assessments on nearbr; businesses that benefit
fram the addiuona~ parking, and,'or parking "~n-lieu fees'
There are potential side benefits to all these methods af fundfng debt ser`:ice Reasonable,
moderate parking facility char~es tend to encoura~e tnase u~ho can use alternatiti-e modes to do
sq ~~mrt~ng parking dert~and grawth It ~s ofren more cost-effectn~e overall to prov~de shared, off-
srte parking, and recovering tl~e costs throueh user charges, propert~~ assessments, and,'or an-]ieu
fees, rather than requiring all new development pro~ects to tneet LY~eu peak parking requirements
on-srte Th~s is primarily true because mixed uses can successfully s~are a smaller amount of
parking that tt~e sum of their znd~vidual peak needs ~'
From the Tec~nicai Report and Appendices
Histarical Parking Trend Corr~ar~son Page 3-~ In addrtion ta t~e 1996 study,
resuits from stud~es in 1987 and 1988 were also re~iewed
"Durin~ the peak summer seasan, demand for parking ~n the _Viain Street Distnct has exceeded
9d percent utiiized over the past ten years Whfle the range of the demand #luctuated by
approximately 10 percent dunng this period, z~ has rema~ned reIatively stable k'or all three
studtes, mid-day peaking was abserved on weekends ~'eekday peaking appears to be quite
srmilar as well ~.11 three stu~ies showed a mid-day peak~ng between 1 and 3 p m weekdays
`"This comgarison indicates the consistency ~n obser~~ed ~ark~ng demand over a ten-year penod
While the types of bu5inesses may have ehanged in the ;Vlain Street D~strict dunng this time
frame, parkEng generation and peaicing characterist~cs have remained qu~te constant ~'
Intercept strtdy results Page 4- 3 In response to the qt~esttons "Ho~.r '4~'ould you
change park~ng on il~iain Street''" the top three responses were
1~23 - 31°10) Responses related ta providin~ add~t~onal parking ~n general
2(6 - 20%) Provide free parking
3(7 - 16%) Prov~de addrtional park~ng zn a park~ng structure
New Parking Structure Page 5-~- 11 "The design and planning process for a park~ng
deck or multi-level structure will take a considerahle amount of time, and can only be considered
a long-term solutian The process would ~nclude desig~ review, any environmental asse5sment,
and a text amendment for an above-grade parlc~ng structure, currentl~v prohibited in this zone ''
[_And passibly a Financial Feasib~lity Ana1~~s~s as well ]
~
~~ n ,
~ `~ ~
=% .~~ = fi~
THE ~OLL~~ZT~iG ~4?~S L.~ir1.~TIti70LSLY APPROVED BY THE S~ti'T'A ~10~-IC~
CH.~11~iBER DF CO~L1~~~ERCE P_~RKNG A:ti-D TRAFFIC COl~LYIITTEE l~i~RCH 5, 1998
The Santa I~lonica Chamber of Cornmerce Parkmg and Traffic Committee recornmends to the
S~1CofC Baard af D~rectors the foilo«-ing posit~on regard~ng the Cit;~ of Santa 1~lonzca~s l~~a~n
Street Coanmercial Distnct Parktn~ Study
TIze S1~CofC Supparts and Recommenc~ ~l#ernati~e One, Park~ng Regulat~ons & Enforcement,
Alternatave Two, L~uted Parking Snpply ~~odificatzvns,
aad A~ternatrve Four, ~ew Park-and-Ride Service, for the~r
immediate implementation.
Further, the Chamber supports the inr~mediate implementatzan of
the a~propnate EIR, design studies, co~rnunication process and
necessary efforts for the implementation of Alternative Seven,
New Parldng Structure. The Ch~mber recommends the eoncurrent
implexnentation of this process with the implementation of
Altematives One, Two and Four The crea~ion of in lieu fees and
an assessment district to guarantee funds for a park,n~ structzzz~e
are also recvmmended.
The S~VICofC wants to consider Altemative Tl~ree, Employee Pazk~g Pmgram, only after its
details have been completely identif ec~ an~ evaluated.
~x~ ~ ~.
;
`` ~ x; , . ri `t,~t~. _
? ~'A.~iftr - ~; ."`'~/,- d'l,7' ,~`'-; . • ~i
_ ~•~
.~ __ ~. __ Caer~llcissl~ G~il;(and -~` ~~,~~, ~Il~-aL~~~
.~ 3Q't6 VUashtr~gtaR ~~vd. -_ __ ~ _ _
M~r~r-a f?e! Rey, Ca 9~292
~• J' ' ° -` {3i0}306-9305 _ -- ..- - - ---- --- _ ._ _ ~_ __ __
~
~ Allatcf~ ~5, ~ ~38
~ `
-,- To the HonoraJa~e PJar~r~~n~ Gomrn~ss~or~
- , ,_ _ _ _ -~• I~is. Rat~e~sa - - - -- -- - - . ~ , _ _ _ _ _ ~ _
~~
- ;' Dear M~ Rar~essa,
.-- - .- --. -+yyo~~ ybce_~p a~~:~~ t~-Thee~c~e-a+~-~~ar~~€-t b~-~re~ent;a~pear~ ~~~ -
~; svenir~, ~vet th~s matter is fmAortant ta crs and we waufd sti~~ lik~ ta pre~ssrrt
W~f O~fhi011S t0 !h~ ~Oatd. _
~ ~ -- - -- ~ orim ~ctsr bus~raess on Mmsn St , ~lak~ end An~ e's, ~.u~a`s, ~~1#il~nd's. an~`~
R~in#ree. ~4s well as two rea~ ~state prope~ties. ~~~~e se~rred as a~~d I'tlemb~f
- -- - -- -- ~~~+fl-.5~~-~Ae{C~ant~at~d-k~arr~~eet~ ~ b~sfr~es~s~ ~in&e 4 984. T~~a ;
~:. a~d f are w~eff kr~a~, ~nd tes~eCt~d tn tt~a Ct~rnmunrt~i and W~ ars bath vsry .
~ concafned ~bout th@ i~k r~f parki~~ on Meir~ St ;
~ _ _~ ~ve~ the~st several~jrear9 ++v~ ~ave watched ifte p~Ekir~~ s~ati~r~ os1 a~n S~-- .
_' graw w~ar~k Wv have two large parking iots bet~~nd both our reSt~uran~ and o~~ ~
F___ __ _ ~.._ „~~~., ~~ut ~i~s~da~n ever f~a p~ce ta-~rk:-Th~s~ beiie++~i~ du~~ ~
~ lw~a -~,sons. ~ L~ck at p~rfcir~ ott Main St. ~nd 2. ?he pric~ o~ p~~lcing far peop~o ;
~ ~oin~ ta t#~e bvach. V11hy wou~d ~nyane pay S7 OQ t~ ~o ta #he hs~rch w~n they
_, __ ~ _.._ c~~ par~ir~ cuf iois`~'or o~y a~ cen~.s - • - -- - ~ _.. _._ __
1Ne rw~utd tike to en~our~~e ttw p~ann;r~~ commissios~ ta look ~t some of th~
_ ~_ .~ _~-~~-~RP~~+~ r~~~d~~ thv~'k~ stcr~iqs, ai~ou~b it ~~r - •
-, b~iref th~t t~1v ul#rR~te ~oiut~or~ w~oufd be tt~~ bu~ldinp af a pet~tir~~ f~dit~t. Qr~ way ,
~~ ~a ~eip th~ sit~s~tiar~ , be it ~ma#i, v~ld be ta instal! more b~~o tacks Some of ~ur
_. ~ _ -- smp~vyeos ~~ive sta~ed t~iat t~ey wouTd prs~r to nt~e a~e to w~of~C everyd~~y _ `
_.= ~Athet th~n drive ~t is pos~ibl~ t~at other~ 1Qe~ tfie ~~;rne
- - -- - - - T~= ?ark~ ~t.9.^ ~ hAa~n ~ ~S ~-e~ghteen year oid~rt~eri- t~+a~t-wi~ ot~l~r -
_~ con#~n~s~ ta wars~n. Pfease, #et ug all work togatl~er ~r~ ~rea~ng a~oltxtios~ ~
~
-- -- -- - -- ~- --- - - ~ _ ~_ ._ _ __ _ _ __ _ . a
~ a
.= St-~carely, :
~~ Ge~a~dina Gi~li~~~d r~ ~. 'y €~ ~
Re~-erend Sandie Richards
The Church in Ocea~ Park ~~
-, -~
?~ S H-ll ~t~ ~ ~r -4 {-
-- ~
~
Santa j.lanic a ~;_~ , ~~i-~~_'~ ~ .
> -
~3~~?s 399-16~1. p~nne, 3~9-~8?~, tacsimile ~ -"` _
`
ChurchOP~•aol com ~
"
~ ~~-~
~ _~.
~ ~ y
~ ~
March 25, 1998 ~ ~'
TO ~he 5anta Mor~ica City !'iannang Commissaon
VfA ~AX
Dear Commiss~oners,
! arr~ writing to yau to share my concerns about park~ng rn the Ocean Park ne~ghborhood At the
Church ~n Ocea~ Park, we constantly exper~ance parks~g d~~ic~4tses, particulasly stince our
immediate neighborhood has restncted parking after 8pm Attendmg evernng events, such as
12-step meet~ngs and e4~urch act~W~ties, becornes an ordea4 for those wha must park bEocks
away, either in the rnetered lats or abave Fourth Street
Parking is so difficult that the church across the street from us, La ~gles~a Sermon D~f Monte
{Assemblea De Dios), has put its bwldmg up for sa~e and rs mo~ing south to Crenshaw Bl~d in
Las Angeles
One af our res~dential neighbors, frustrated wEth wF~at h~ thought was excessi~e use of street
parking on Sundays, came to see me and talk with me abaut his concerns We bath disco~ered
that it was not the church attendees causing problems on Sundays, but m fact, it was ihe
shoppers and beach-goers They were parking in the neighborhood ta a~oid the meters and the
cast of the pay lats (There is not such a problem dunng the cooler weather.)
! hope that yo~ w~ll be able to help us a!~ in this ne~gh6orhood by creatmg mare park~ng spaces
that are reasonably priced, well-I~t, and con~enient for ~isitars In add~tion, 1 ask #hat you will take
~r~to considerat~on t~e spectia4 needs of ~nstitut~o~s }n ~cea~ Pa~4c (suck~ as the ch~tches, post
office, I~brary, etc }, and perhaps ha~e spec~al parking passes or evernnglSunday mitigation's
that wtill allow churcfi-goers, etc to park v~~thout disproport~onate d~fficu{ty
Thank-you for your t~me and attent~an
5mcerely,
Reverend Sandie Rrchards
Minister, Church an Ocean Park
~, ~. ,. ~i ~
i1~1. HAl\TKS
GALL~RY
March 25,1~g
Ms. Sara~ L~uene
Associaie P1a++r~r
City Frannynq Division
City uf Santa Momca
1585 Main Su+eet
Santa M~eiea, CA 904Q1
Sezri via fax: 31Q/45&3380
Re: N~~in Sfi~Oe[ PdT~4l1g
Deat Ms. I.,ejeLlea'!e:
For nearly 17 yeazs my family has owc~ed property at the northeast coarner of H~1 and M~1 n
5Ereets, 3008 Main. SLree.t azwd direc.~y behitid 3408 Main Street.
A pe3'sistent and major p~roblem 6as always b~n ~ririt~g. We have lost an un~ld number
of De~nsnts because of the sha~tage. Orher teriants l~ve gone out af busi.ness due, in large
part, ca a lack af parlang. Iredeed, this shortage is the ~wuce af ~n almast endless stc~am of
complau~t from our cvrnent tenants.
C~sequently, w+e s~nnglY urge the Co~nmessi~ m recnrnsne~d to t?~e City Cuwncii r~* the
City immed~ately mave fc~rward with whiciseve~ sho~t-t~m solu~ons cxmtained in #he
P~~g ~Y ~hat the Co~r~t++~~ f~els arc appropriate. Sirauttan~aus to t~e
implementa~on of the sbort-~eerm solutions, u-£ s~g1Y wge that the C'.~ty b~ t~e
eavirvnmental r~vie.wv, de~gn study anct financial f~sibility ~tudy far the ~g str~ctwe
a~.Lerrialive, wlrich was ai~o in the parl~ng study-
The o~y way ~n ad,equat~ly ?~s this urgent pivb~ern ~s W b~riid a oao-leveY p~rl~g
structtnre on lots 4~d I~. We would suppozt an assessment of ara~uld five c~ts per
squar~ fovt t~a guaxan0ee the cunshuctioa ba-~ds, as Io~ag as che :noney is 5eld foz this
purpose anly snd tUe as~~+?fn~nt is discontinued if the parlang struct~ure pays fos itself, as
expec~ad-
Yours trui
~
Eiit H~++1~
30c~€3 :vi.rtr..~ S'rr~~N~r. S~~'"ra lwUh1CA, CA 90405
Te! 3 i O 392 88ZU • Fa~c 3~ o 39? 39G~
70TAL P.01
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A
-_-__-_ _ _ _ -- _-r~ • . _ , ~ ~ _•~.r~~..- ~ ~ --' ~~ .
CR~AIG ,A. M~D4NALD
ATl'ORNEY AT LAw
26d5 ?IA~N STAEET 8U1TH 2A0
Bti~Tt~ MQNICA. CAUPORtI~A 90{05
~~_---- r --
F6~~fiOl~C 19101
asa-ooo~
Fwx ~asa~
•srsnas
ru.€ rn
March 25, ! 998
5arah Lejeuee
Associate Plaxuzer
Plar~ning Office
C~ty of Santa Momca
Dear ,vls Le~eune
~~IA ~ACSINIlI~E
Fax No 458-3380
~leasc be advised, as the owner ofthe Nevc+ Qrfeaas B-~i~din~ located a# 2665 l1r~a,in Strect in Santa
Mo~~~°, 3 am in ft~ll suppart of ihe pa.rlang study as subm~tt~d by the planning office, and in
particular, a proposed park-ng structure for the :'~ia~n Street area
Very #ruly yours,
~,.~._._'~~'~c
Graig A McDonald
~
;
s~ ~- , ~ _
~
TQTAL P al
ti_~ti" ~Y xe~ox "e~ecoC:e~~ ~u21 ~ s-~a-9~ ~ 4 '~r~.1 , 4, 3'~ ~:~ 3380;tt ~
~ E R L 0 F F WEBSTER `` 321
Hamptan ~rive
~ ~~ Ver~fce
~~ Celcfom~a
Marc.n 25, 1898 so~9,
Fax 31q 395 '1984
, Ms_ Sarah LeJuene
Associate Planner
GEty of Santa Monlca
Santa Monica Planrnn~ Commiss~on
ViA FAX (310) 458 3380
~
' Dear Ms. Le,luene:
~
^
~ We are pr4perty owners v~ Main Street, and have been involved in the Main Street
Devalopmant ~ perlclr~g Study since i#'s i~ception and h~~e lived and worked m the ares for many
Manapemectt ~ ye~rs. In aur opinian, the sack of a~dequ~te park~n~ hes always been s problem on
Const-ucMon ~he street and has boen e sf~nificant factor in the lack of growth of the atreet. We
`•'s'"$ persor~~lly hsve lost prospoekive tenants because o# the parking shortege, and some
Deslgn ~~enents he~e pone out ef b~sinesa snd attribE~fed much of tha problem to lack of
~ walk-by trel~c, whEch directly raletes to lack af sh~rt and long-te~m parkin~.
We encourape the Pf~nnir~~ Commissicn and the City of Senta Monica mo~e ehead
at once with the shcrt term roc,~mmendatio~e fsom the parking study and strongly
ur~e that at the same Eime the City begin ths en~ironmenla! re~iew, desi~n study
and ~rana~i feesibiliiy study f~r t~e pa~infl structura
Obviously, therQ are a numbar of adJustments to the existing paricing, and parking
meters that rnnll hstp salve the parkinQ prablema on Main Streat. The a~aflabEli#y of
stop and go parking directly an Ma~n Street !s of cruciaJ impartance to increase tha
enioyment ~nd fraquency c~ pakroneae on Main Street Also, store owners ~nd
empioy~os often ~sa prime spaces and Ihey shoutd be encouraged to use mont~rty
park~ng.
Our facus, however, ia on the buiidfng nf a disixeet parking structure, and we ~
atronaly believe that a parlcing structure v+nll be the only meaninAfu[ solu~an #o the
prolalem. We un~erstand that this wi!! cost the C~ty and the property owners South
of Qcean Perk Bfvd. wha will beneft fram the structur~, ir~ terms af a~mall
assessment, at [east until the structure can pay for itsalf. :
Sincerely,
; Hemard Perlaff
;
~ ~y ~n}
l O V
. ~r - • - ~ ~C c " ^ ~ -
~ a~~~~ ~ ;.x ~ eC~plc^ ,~~' . 3-~c-~~ . 4 ~~~'r .
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; 32~ Hampton Dnve #202
~ Venice, Ca. 90291
Phone (3'I O} 39B-3888
~ FAX (310) 39B-i 984
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~ MA/N STI~EE1'PR~PEI~T/ES
2265 Wesfwood Blvd • SuiFe 8 T 5 . Los dngeles, CA 9006d
. Te~ (3 ~ 4) 27lr07~3 . FaX ~s t o) 2~~-r e r~
~t 1r~9g
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~t~"y ~.~c+'~ ~ /Jlatre ~.~t~ y~ef~i lonre a~' fi(.l.~ar~f"/2rE.c
f'3~ c e Ji~+~-*..~ ~o~i~ ~ a,y ft'~,r.c f~c ~~.~c +iq r~/ c~/y f J v~ rYe.o r~Jy .Z-`r...o ~lor
, J / /
~I~~ ~~e CC~y ~ LIHIT~[~p.~I
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~ct r~..:~e~ f~ra c~ ne rx /~cr.~r ~,%r :i~ .. ,~ t fim.,~~ ~e~ev~ ~i-~
,~v~ fL~i:y a~ O I+t . ~~vG~ , f'/~ ~.~,.~ pk ~o ~h ~Gr7 ~' 4 ~ca~ !I ,Stis~c ~+.r
/ ~
Lft ~
~o /6K ,'JCtr/~s ~~ 1~ruc~rt~ a~/-eac~y ~kc~~~p c`t: !~~ L{'I~y p~
~ J / ~
, ~' ever~, ~~//~ al~~ ~'c~.~ .~.~~ ~l~~ ~ <</ s~y,,~~' ~,
~
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Grand america~, {nc.
Z510 Mam $tree[, # ~ 10
Santa Monita, {A 904Q5
310(3i4-1755
Fax• 314/3l4-1760
t r a n s m i t t a I
To LSarah Le~e~ne
fax: ~ 310 ~58 3380
from: ~ x11 Ehr~nger
da~e: ~ v~arch 2b, 1998
~~; ~ Vla~n Stzeet Parking Stud~~
pages: ~ 3, ~nc~udang cover sheet
~
r~.~~ ~='-
a
s< <
~ ~~
~ GRANI~ A~MERICAN
ViA F~CSlMILE: 31 ~1458-3380
March 26, 1998
Sarah Lejeune
Assoc~ate Planner
Santa Monica Plannmg Comm~ss~an
1685 Main Street
Santa Mon+ca, CA 90401
RE: Main Street Parking Study
Dsar Ms. ~ejeur~e
15111 h{nu+ Streel~
5urle y 1 fl
S'unta ,'1:fonrra
Cakfonria 40~D.i
(310) 3.i~1'753
FAX (3,[Dj 3I ~l I '~GO
f am the awner of severak commerc~al propertres along Matn Street betw~ee~t P+er A~enue
and Paco Boule~ard.
The purpo9e of this letter ~s to register my cor~cefn rsgar~ing the continued lack of
adequate parking for Mam Street i have had many tenants who ha~e cited the park~ng
situataon as a rna~or factor ~n the~r in~biHty to make ends meet Several af these tenants
have eventually gone out of business Tfi~e parking situatior~ has always been, and
cantinues to be, an ~ssue when try~ng to lease any of our cammeraal space
I would hke to urge the CommESSion to adv~se the City Council to push forward with any of
tk~e shvrt kerm recommendatinns, based an #he parkt~g study, that #he Camm~ss~on feefs
are appropr~ate
Addit~anally, I wnuld f~ke to see the City beg~n the environmental review, desrgn study and
fmanc~al feas~bil~ty for the p~oposed one-Eevel pa~lang structure to be bual# on lots 9 and
11 as soon as possibMe I fee! that bu~ldir~g th~s parkmg structure wili be lhe oniy th~ng ta
make a s~~nificant imPact on the street If the $0 ~5 per sc~uare faot assessment ~or the
construct~on bonds were to be used for this purpose, and this purpose only, 1 would
C 10FF{C~IWPWINIWPQOCS1WPbOCS1AASPAftK W~D
:~ ~.- ~ I ti
'-_ __ ---= - - ___~1..- -- _-~ ~ -'~~i~..t, ~ _ F~'a~ ~~~
tia:a~i I_c~~~uc~r -
1'a~;t~ Z
:l•larch 1b, 1~~9~s
probably not ob~ect, so long as ~t is clearly unders#aod lhat th~s ass~ssment wauld be
discont~nued as soon as the parking structure begins to pay for ~tself
Thank yau for yoUr cons~derat~ar~
Sincerefy,
_ ~
Alberk T Ehr~nger
Chairman
C 10FFICEIWPWINIWPDOC5IWPDOCSWISPARKWPD
ky ~ ~ / 1
~^a^ ~'~ ~-iri ~;-, ..- : ~~ ., , ,-.~ ~.
(~ ,
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J~_
U r ent Fax
g
Ple~e xna.ke ar copy for each recepient
Wedneulay. March 25, t998
To Piaanmg Gomtn~ssioners
Aroanda Schachter and Sara~ Lejeune, Plann~ug Department
From Jo~~e Adler and Gerda Newbold
2821 3`~ St
~3 ~ a~ 4say62a
Re Ma~ 5treet P~rlang Study
As residents and propert}~ owners m Ocean Park {a smgle family home on 3~ at Ashland), ~
would like ta offer t~e followtng cai~i~ents on main street parking and the parking steidy --
scheduFed tfl be discusscd at tos~ig~t's meet~g
~ We ~re delig~Led that the study daes nat r~rr~rY+end a parksng srtr~-ccure Res~dents af
Ocean Park reauvn ~~gorously oppased to a large structure m our commnnity
• Why not promot~ alternatn~e tsansportation t~ Main Street mstead of mare os better
util~zed parkmg spaces We aa know better parkEng wil! bxing xnore traffic and
po~iution t~ the ~rea Cons~der seeure bilce par~cing and e~cauraging walk~~g and ridrQg
the bus Let's make Main Strcet somethmg cnore than a stnp mall w~th a brt of charm.
• in additio~n to tf~e recarn~~dation £or increased enfozc~t af parlcing niles on Maiu.,
we nced impraved s~gnage and enforceme~t on 3`~ St I often see people park on 3`~ St
without real~~eng ~ermits are ~ecded ~t i~ght I~ave notxfied the parking department by
phone t'epeatedly that ~~eral si~ns have been I~ocked d.;wn on my stre~t - they have
never been replaced
• We remaiu concerned that the city government gives merchani.s and reta~ owners
prinr~ty over residents The study was performed at the request flf reta~ busmesses and
does aot ~dequately address concerps of at~te~r comm+~~~#y shareholders The businesses
an M~+n have already experienced tremendnus ecanomic improvemest. Wby should the
ctty devate scarce resaurces to improve an $rea #hat is a~eady thrivi~tg - at what point
wil~ merc~ants and retail property owners be h~ppy7 W~ile retail businesses may
ge~erate revenue for the city that offsets theu severe impact on c~ty infrastructure, they
do not cre~te many good~abs and seem particular~y siesceptible to economic downturn5
and/or c~a~ges in consumer hab~ts Please encaurage a diverse Mam Street r~,nth
balance between residential, retail, office and public use Tlris a~ll ensure a robust
commumty capable of adapt~ng ta the un~Cnou~n changes the future u~ll brmg
T~ank }~on for your attentian
5{ ~F ~
- ~~
From: 'y;arce~ ~I~;r;r~i <mr_~mni~~ear~~l~r_{ __~~>
To: S~IAI'~ ~ITifLyI,L:`PLAD'ti~NG}
Date: 3;1y!y~ 9 25~m
Subject: "da~n s4rea~ oarking
5uggest~ons
1 Use ~zacr ~arking area
2 Illur~ir.ate area fer lignt park~:~c
3 You ~an have a: attenda~t ~22 co::~d be ~~v~r~~ ~y shop-vw~~rs
pa~~-na cculd be validated ~y s::op-owa~rs
4 A shut~le ~ou~d bP in~~al=ed _~ r_~c~ssary E~ee ~f ~_.~.r,e
cr pecple could wa?k a bloc~c o± rw~
Thi~ would be as s~r~~p12, znzxpe :sw~re soiu~zcn ~~ ~:~2 c~o~l~r~ 'rTc-1~d ~:s~
existang facili~ies
_ ~cmplzmen~ the e~ty fer ~or.~dscagir,g the b~a~~Y: area ~nd ac,av°nrs ~t
'_ocks very ni~e
:~:arcel ~imn~
\280G Neilso:. [Nay # 908
Santa Monica 504G5
~~ ~ ` 1 aJ
~'rom: ~a :k~d~: <iiar_~:i^-.~=ac_ ~o->
To: ~T~•1~_Tti ~_"'_'fIiri~L ; F~i~'NIN~;1
Date: 3 ~~1%:`98 =~ 3~~m
Subject: ~tt f„~I~" S'I. ~E'~` FL~NNING STL'L'_ &r~.I~7v
;~7arcn i~, 1553
D?ar tis ~e~eLntaA ar_d f~]s Scnacht~r
Thanks for tha ~ard, T r,il= __ to a`~e~d -your ,-lai : Str~et =~._e:.~ ~r_ M~rcr
25
N:ar~ I o~`er an:.~'~er tc uo~s~d~~~
Just cff tlain h~re ~a Ocear_ Park, 3rd Street °~her~ it reacaes tri° '~~'en=cP
acrder at 2iarine Stzeet
R~s~dents alcr.g 3rd ~an r_e~~er na~{ c. Sat ar_d Sazda,F, be~aus? baach-gcers tak~*
a~~ the space~ near 3rd and i•~arir.e Tae Chu~ch on taat corne~ has s~art~u to
charge to use their lot--w?~preas they used to l~t us use ~t ~~hen csr streets
overf~owed ar. ~as~ weekends
Is it possible ~o ge~ a 1 cr 2 HCLTR ~~~:~T ~reekends up here on 3rd fcr r.on-
residents, as they have in ;nest f?c~l}~~ood ar:d other reigabor~ccds~ ~t wet;-~d
force visitors to use ~aylots
SpPa~Cing for ~~e ten units in this house a~.or_e, this restr,ction would rea~l~,r
help us As it is, we cannct leave an wee:cends ar_d hop~ tc ever fYrd a s~ace
when we return hor:e
Thar.ks for your a;.tentio~ F?appy Mctoring, Fea^efu:. Parking
Sincer2-Y,
Hank Roser_f~ld
241 Marine Street #4
Santa Manica, C~ 964Q5
cc
Ted Bonn~tt
241 Marine Street fr~
Giovanni Nata~e
241 Marine Street #B
Paul Lyons
241 Marine Street #6
k~ '~ - ( y
From• <wig4o~~~gte _e~>
To: S ~~•~.~_~'+r ~_~YHrL~ : F~: :"NII`Gi
Date. ~,~13ry_ ~ 5^F-°
Sub~ect: ?ark~r_g preb~.ems cn '_'hir~ ~t~~e~
AT'i' [7s Sa~a~ =e;?t:r.e, ~ss~ciate Plazner
Ms Amanda ScracLe~, :er_~~r ?~a^ner
~ear ~arkwr.g ?lanr_~rs ,
"'hanic y~L for addressing ~he ~rc.,~ing parking ~ro~le~:s r~ear t~IaY:z Stre~~
I reside at 241 t~lar~~~ StreE` ~'a- tre corr.er cf 3ra; ~=n~~ P7a=~
st_eet has er.~oyed ~t~s ae:a pctiula~its o.er ~ecent ;•ear;, the pax~w~g
~~r residents w=tno~at ~he benefi~ ~t a priva:.e dri-rewal has ~ecome a
real probleT on wee+cencis, especially durir_g ~he spring-summer seasens
My ne~ghbors and i find ourse;~.es ha:~zng tc a~oid dri/_a~ cr_ weekend
days be~ore 4~ m because we wii~ l,ke~y be ~.nab].e ~~ find a parkin~
space NYien we re~.~arr. ~ome
Hasring spoken wa.~h mescnar.~s, ~ kno~ ~na~ many shop or~•ners and eTpl~rees
knc*a to park up on '?'hird an3 Fosrth s~reets all day Add ~.heir
customers and beach acers tc the m~x, ard there's npt sufFicien~ park~r_g
available to res~dents :re sY:ould :zot be forced to paric oar cars in
paid lots on tne weekends And God f-~rb~d should we have to ur_~~oad ou~
cars after weekerd shopping l~erv often there are no open spaces rear
our home, and we must r~sk illegal ;arking to unload
I have zoticed that Third S~reet r.ortY: o~ Ocean Park Bl~rd has davtimz
parking tam~ l~mits of one nour, exce~t ~cr per::~t holders Tre parkiag
problem is perhaps worse or. the south ena of h?a~:i Street because oF
access to `~enice And we are a~ready e:~d~srirg parking spi'_lo~~rers by
weekend services at the church at l~'ar~ae and Third
We need relief here~
~'he wee}cend stree~ parking snortage has ~ecome a year ~curd nrobler~, ar.d
this year :~as so far shown ~o be worse, w~th par~cir_g ~i~h~ 2ven on
January we~kends
How should I proceed to help ~.C'IJ}J~ for dayt~~e parking access~bality for
residents°
Thank you very much,
Thecdore A Bonn~ut
~ig~op~~gte ne~
31C-399-2°~9
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ATTACHMENT E
NOTICE OF A PUBLIC HEARING
BEFORE THE SANTA MONICA C1TY COUNCIL
SUBJECT: A Public Hearing will be held ~y #he City Coc~ncil to review the Mair~ Street
Parking Study findmgs and recommendat~ons. to consider appro~al- of a
Pilot Maan Street Shuttle Program, and to autharize the City Manager to
apprflpriate funds ta implement parking impro~ernent measures for the Main
Street Business D~strict
The Main Street Park~ng Study is availa~le at all G~ty of Santa Mornca Public
Libranes and the City Planning Division Public Counter, Room 111, City
Hall
The staff report which surnmarizes the study findmgs and provides
recommendatio~s to City Council is posted on tY~e World Wide Web
at http /lpen ci santa-monic ca us
WHEN: Tuesday, June 16, 1998
TIME: 7 00 p m
WHERE: CouncEl Chambers
Room 213
1685 Main Street
Santa Moniea, California
HO1N TO COMMENT
You may camm~nt at kh~ City Council publtc }~earing. or by wnting a letter Wntten
mformation received before 3 00 p m on the Wednesday before the heanng will be g~~en
to the City Council ~n the~r packet lr~formation rece~v~d af~~r that time will be gi~en to the
City Councjl prior to the meetmg
Addrass your letters to City Clerk
Mam 5treet f'ar~i~g Study
1685 Main Street, Roam 102
Santa Man~ca, CA 90401
MORE lNFORMATION
If yau want more informat~on about this proJect, p[ease caii Sarah Le~eune, Associate
Planner at ~3 ~ 0) 458-8341 Santa Monica Bus Lines #'! ,#2, #3, #7 and #8 ser~e City Hall
The meeting facility is handicapped accessible If you have any special ne~cfs such as
sign language interpreting. please contact the Office af the Disabled at (310~ 458-8701
Pursuant to California Government Gode Sectian ~5009~b), ~f this matter is subsequentiy
challenged ~n Court, the challenge may be limited ~o only those iss~aes raised at the Publ~c
~r ~j r
/ ~,;
Hearing described m th~s notice. or m w~itten correspondence del~vered to the City af
Santa Monica at, or ~rior to, the Pub~~c Hearmg
ESPANOL
EI Concilio Municipal de la ciudad de Santa Mon~ca tendra una audencia publica para
revisar las resultados y recomendaciones del estud~fl de Main Street, y para considerar
la aprovacion de un proyecto exper~mental de ~ehiculo que ase trayectos cortos en Main
Street Para mas ~nformacion, llame a Carmen Gutierrez al numero (31 D) 4~8-8341
APPROVED AS TO FORM
~!1 n_J~._
KAREN GINS~RG
Planning Manager
F IPLANISHAREICdUNCILWOTICESUNa~nno#wpd
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ATTACHMENT F
ri~ , n~,
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PCD SF ILG ~S SL f plan shar~~~pc~strpt~mnstpkst ~a~~ta \lc~n~ca. Calt#,~rn~a
Plannan~ Commission ~~itti \~larch ?~, 1998
TO Tl~e Honorable Plann~n~ Commisstoi~
FROI~~I Plannin~ Staff
SLBJECT I~~Iain Street Park~ng $tudz~
I\ TRODC; C TI O~i
This report summarizes th~ findinas and re~ommended strate~ies of the ~•lain Street Parkii-~~
Stud~- and requests that the PlanninQ Con~m~ssion revie«- the anal} sis and for~~-ard
recorr~nnendat~ons to Cit~- Council A detailed discussion of the \-iain Street Parkm~ Stud~ i~
pro~~ided in a Crt~- Gounczl Information Item contafned in Attachment ~. and the studt is
inciuded ~n Attachment B
BACKGROL~ D
During Council consideratian of the I~•1a~n Street Streetscape Impro~~ement Plan in \o~-embzr,
1995, the ~•~ain Street propertr~ o~rners and merchants expressed concern that the parkang demand
m the I~~ain Street area e~ceeded the suppl~~, particuiarlv during the summer mc~nths ~i~hen beach
goers use curbside parkin~ in this retail. as ~.~•zll as the ad}acent residential_ area In re;ponse to
this concern, the Council authar~zed preparation of a parkin~ stud~~ to anai~~ze the parking suppl~-
and identif~~ parkin~ needs in the ~~tain Street area ~[~~ilhur Smith .~ssaciates «~as selec~ed to
conduct this anal~~sis
O~~er the ~-ears, there hat~e been different efforts to resoit-e the balance of park~n~ suppl.~ and
dennand in the I~~1ain Street area In 1987_ Kaku :~ssoc~ates prepared a parki~g stud~- of the area
for the C~t~~. folloti~-ed bl- a parkin~ stud~- preparzd ~n 1988 b~~ the ~1ain Street Net~h.bc7rs
Assoc~ation A plan for a parkin~ structure that inclucfed ~9 units of hausing and ~60 parkrn~
spaces «'as approved h`~ the Citr~ Council in 1989 i~-itlz direction to staff ta anal~-ze desi~?ias for a
structure «~ith fe~.~er parking spaces The pro~ect «-as ne~~er implemented ~
~.~:~LYSIS
Ehistin~ and Future Conditions
in order to assess the l~iain Street area's parkin~ needs, the stud}- includes an im~enton ot
z~isttn~ suppl}~ and demand combined nrth an anal~~sis ot public transportation opportun~ties in
the area For stud~- purpases, the I~~Iain Street area is detined as bounded b~• ~'i~o $oule~•ard on
the ~orth. Second Street on the east_ th~ Cit~- baundar~ on the south. and 1`~ilson ~~'a~ on the
«~est .~i'ter determinin~~ the area parking dzmand, tl~e stud~~ applied fot~r diff~rent scenarios al
pro~ected ~rol~th to the par~in~ deinand data to anal~~ze future ~1~iain Street parkin~ needs
~` ~
f
The Parki~, Stud~ found that
• The areas ]~ortlt and South nf Ocean Park Bo~ile~ard ~ia~-e ditferent pcal.
i~ours for parkin~ The peak hour nortl~ of Ocean Park Boulz~-ard is non-
sunimer Surida~-s and Thursda~~s bet«~zen one and n;o p m. south of
Ocean Park Baule~ard tite peak hour is summer $unda~s betl~e~n lnur
and fi~~z p tn
• There is ne~~er a techn~cal park~n~ deficit (o~~er 90°~~ occupancy of total
suppl~~~1 for the entire I~~Iain Street area. both north and south of Oc~an
Park Boul~~~ard_ at one time Hfl~~~e~~er_ curbside parkin~ is at a slight
d~ficit in both areas during their peak hours
During the respecta~~e peak hour ror eacl~ area. the analti~sis sho~~ed a
slight park~n~ deticit for both parkina lots and c~rbside parkin~ souFh c~t
Ocean Park Baulez•ard. and sho«~ed a sl~ght de~icit for curbstde parkin~
onl~~ ~n the area north af Ocean Park Bouleti•ard
• The e~isting parking deficit can be largely attributed to lon~-tertn
parking zn pr~me retail spaces b~~ people ~;~ho are nat business patrons
• Far pro~ected gro~~~h. in all but the unlikei~~ ~`w~~orst case scenar~o '.
{burldout, complet~ occupane}' of al1 cammerc~al bvildings ~n the area
and ~ncreased bus~ness due to ~mplementat~on of the Streetscape Plan
and Business Inipro~~ement Distri~t) the area «~de deficit ~i~ould be lzss
than 100 spaces Under the `"orst case'~ scenario, the proJected deficrt
«-ould be ?3 spaces nortl~ of Ocean Park Boule~~ard, and 328 spaces
south af Ocean Park Boule~~ard
Recomrnendat~ons
The stud~- pro~~ides short term and long term appraaches to ~mpra~~ang the area~s parlcuig suppl~~
These are presented as follo«~s, in order of the ease of implementation
~-Iternative 1 Parktng Regu~ations and Enforcement. ~i~h~ch tncludes increasing
meter hours to be consistent ~i~rth the rest of the cit~~ as ~~-ell as
increasina enforcement
A~ternatiF~e 2 Limited Parkin~ Suppl~ ~todifications and S~~nagz Improvements.
~~-hich ~ncludes chanQing Hollister .~ti-enue from a one ii-a~- street, ta a
t~~~o t~•a~~ street bet«een ~iielson 1'~~a~~ and \~iain Street to allo~~~ bett~r
access to public lot 11, addin~ parkin~ ~dentrtication signage and addin~
l~mited spaces throu~~h t~e recontigurat~on of t~tstinff parl:ing and
cir~ula[ion 4
~ilternati~e3 Emplo.~e~ ~'ark~n~ Pro~=rains. ~~hich «ould r~~uir~ a multi-la~~rzd
approach ~r~clud~n~ incrzas~d enforCelnent, mflnthl~~ park-ng at
-,
_ ~ ~~
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tinderutiliLZ~ lot~, an~ a inarl:ctin`~ pro~~r~n~ a~noni~ i~l~rchai~t~
~lternati~-e -~ ~z.~~ ~~~r~-a~~a-R~ae Sen ice
~Iternati~ e~ Impro~-ements ta ~~ist~n~~ Tran~it S~rti~i~~
:~lternati~ e 6: ParkinQ Pricin~ Cllan~es. ~tihich inctudes ~ncreasrn~ both meter fezs and
c~tauc~n tines
alternati~e 7 \ei~- Parkzn~ Structure
Staff anal~-zed these recommendations and has. to date. initiated th~ tallo«~tn~
~dd~tional S~~nage The Parkin~ and Tratfic Dit~~s~on has installed appro~imatel~
si~ ne~~~ s~gns to bett~r ident~f~~ e~isttng ~arking_ and «-ill install four more sE~~~s
«. ithin the ne~ct fe~j months
Impro~~ed Public Parking Lot 11 :~ecess The stud~~ recommznded cont-ertin~~
Holl~ster A~~enue from a ane-v~-a~~. to a t«•o-~~~a~~ street betv~-een Ntelson ti~'ati- and
~~iain Street to improve access to Pubiic Parking Lot 11 The Parkin~ and Traffic
Di~~~sion ~s proceeding ~x~itl~ these recommended impro~.~ements
Publ~c Notification
Notices in~•itin~ public comment ~~-ere mailed tzn da~-s pr~ar to the public hearina to all residents.
tenants and propert~~ o«°ners «~ithin SOQ feet of the haundaries of the parking siud~~
The ~Tain Street '~~ierchant~ s Associat~on held a~eneral meet~n¢ an Februart~ ~' ~. 1998. to discu~5
the parking stud~- and subcommittee meet~n~s ha~~e been held on ~~iarch ~, ~~~arch 11, and ~~larch
18 The Merchant's :~ssociation «ill be presenting the~r recommendations to the Piannin~
Commission at the publ~c hearin~
On March ~. 1948. the Chamber of Gomrr-erce Parking and Traffic Committee met to discuss the
A~iain Street Park;ng Stud~~ and to de~~elop recomrnendatzons on the St~d~~ to present to the
Chamber of Commerce Board The recommendatlons ~;~ill be presented to the Baard af
Directors on ~~arch 24, for thetr consideratior~_ and the results wz1l be presented to the Planniii~
Commission at the public heanng
Conclus~on
The Parking Stud~- recommends a series of short ternl and ion~ term appraaches for impro~-u~~
the park~ng suppl~- in the 1~'fa~n Street ~~rea The St~dt~ encoura~cs the ~mplementat~on ot~ the
non-structural strate~ies before rno~-~ng for~~~ard ~~~tth the lon~ term strateaies ot de~~elopin~ plan~
for a parkin~ structure. or inereasin~ parkin« pr~c:in~~ The preliminar~- response fram the
communit~~ indicates same pu~lic support from merchants and prop~rt}` o~r,~iers co beg~~~ a
~
. ~~
fcasibiiin atud. t~r a park~~~~ ~tructure }~+rit7r to ai-~al~ zin~~ tliz ~ucczss c~f thz ~hnr[ tim~ ~c~lun~~n~
ti; hich ha~ e~~et to be full~ catnpleted
REC O?1 t\~iE'v D ?~TIOV
Plannin~ staff rzcommznds that tlic Plannin~ Coinmission fiold a puhlic h~arin~ and make
recommendations to the C-tv Couucil re~ardin~ the recommendat~ons contaii~zd in the \1ain
5treet Park~ng Stud}~ ~ ~
Attachments A Februar~~ ''. 1998 Grt~~ Councrl Informat~on Item
B Main StreeE Parking Stud~
prepared h~- Sarah Le~eune, Assoc~ate Pianner
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