SR-6J (14)
TD:JFH:SG:jw/linesr Santa Monica, California
Council Meeting: September 13, 1994
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TO: Mayor and city Council 1-
FROM: city Staff SEP 1 3 199't
SUBJECT: Recommendation to Authorize the City Manager to Negotiate
and Execute an Agreement with ATE Management & Service
company, Inc. to Undertake a Line-by-Line Analysis of
Transit Service
Introduction
This report requests that the City Council authorize the City
Manager to negotlate and execute an agreement with ATE Management
& Service Company, Inc. for a Line-by-Line Analysis of Transit
Service. This project is undertaken by the Municipal Bus Lines
every three years to obtain data required for the development of
the triennial Short Range Translt Plan (SRTP) which is required in
order to remain eligible for federal and state funding.
Backqround
Santa Monica Munlcipal Bus Lines ( SMMBL) is currently required to
submit a complete SRTP every three years. Updates of selected
information are required annually in the interim years. The Los
Angeles County Metropolitan Transportation Authority (LACMTA), the
Southern california Association of Governments (SCAG) and the
Federal Transit Administratlon (FTA) require that the triennial
SRTP contain a llne-by-line analysis of transit service.
SEP 1 3 199It
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This analysis includes a complete on/off passenger count for every
trip on every route, a transfer count by route and on-board sample
surveys of all routes to collect type of fare paid, origin and
destination, and demographic data. The line-by-line analysis will
be completed in March, 1995 and will be used in the development of
the next triennial SRTP which will be submitted in FY 1995-96.
The Transportation Department sent requests for proposals (RFP's)
to 19 consulting firms, including subconsultants, that perform
transit planning services. ATE Management & Service Company, Inc.
was the only firm to submit a proposal. Three other conSUlting
firms responded that their current workloads and staff requirements
prevented them from submitting proposals. ATE's proposal was
evaluated by Transportation staff based on the following criteria:
1) understanding of project requirements, including time and budget
limitations: 2) responsiveness and thoroughness of proposal: 3)
experience of the firm's personnel: and 4) past performance in
conducting similar projects.
After reviewing the proposal, Transportation Department staff
recommends the selection of ATE Management & Service Company, Inc.
to provide the requested transit planning service. ATE offers the
technical ability to gather, process, and analyze data as well as
present information in graphic formats that can be useful to
Transportation Operations staff in the future. ATE has conducted
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Santa Monica's Line-by-Line Analysis in the past and has performed
satisfactorily.
BUdgetary/Financial Impact
The ATE proposal price for this project is $84,883. Transportation
Development Act funds have been programmed for this project.
Budgetary authorization for this expenditure is contained in
Transportation Department Account Number 41-600-656-11801-5506-
25328.
Recommendation
City staff recommends that the city council authorize the city
Manager to negotiate and execute an agreement ln the amount of
$84,883 with ATE Management & Service Company, Inc. to prepare a
Line-by-Line Analysis of Transit Services for the Santa Monica
Municipal Bus Llnes.
Prepared by: J. F. Hutchison, Director of Transportation
s. Griffin, Senior Administrative Analyst
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